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Cricket star hits home the NZ education message
Stephen is supporting the strategy by helping to raise New Zealand’s profile as an education destination among India’s leading universities, faculties and students in the South and West of India.
Stephen’s own brand, shaped from his outstanding international cricket career, resonates enormously right across India and his down-to-earth, humble Kiwi style works well with a wide range of stakeholders.
ENZ’s General Manager International, Peter Bull, was in India last week participating in promotional activities with Stephen and was thrilled both by the former world-class cricketer’s commitment to ENZ’s goals and by the publicity his presence creates.
“The attention on New Zealand education that Stephen Fleming generates among the students and faculties of important universities in India is absolutely tremendous.”
Stephen’s strong India connection can be traced back to 1994 when he faced India in his debut test cricket match. He is now the coach of the most successful Indian Premier League (IPL) franchise, the Chennai Super Kings (CSK), following an exceptional captaincy of the Black Caps.
Using Stephen’s profile in India during April means the three-day ENZ-Stephen Fleming programme of institutional visits and media interviews is happening against the backdrop of the IPL’s eighth season. As the most watched Twenty20 league in the world with a brand value of over US$7 billion, the IPL easily tempts business outside of cricket into action as excitement in India reaches fever pitch.
The first day of the programme took Stephen and ENZ to Hindustan University, a highly ranked engineering and technical college in Chennai, the day after CSK won its first match of this IPL season. The team won off the last ball, sparking even stronger media excitement.
Stephen pitched New Zealand education to more than 500 passionate students and staff at the university whose graduates regularly go abroad for postgraduate studies. Stephen also drew on his own education experiences, talking about his parents’ encouragement regarding the importance of education, and in the value education has had in shaping his future. This was later noted by the university’s reporting on the visit.
Stephen also talked to the audience about the quality of New Zealand’s education programmes, universities and work opportunities in areas including the Christchurch rebuild.
Above: Stephen Fleming delivering an inspirational speech to students and faculty at Hindustan University
“I believe in the value of an education from New Zealand, and I’m always thrilled at the enthusiasm these students show in what New Zealand can offer them in terms of our education proposition,” Stephen told ENZ staff.
The visit also included Stephen’s inauguration of a new cricket academy with some super-star batting by the New Zealand education brand ambassador and an on-air interview at Chennai’s leading English language radio which has an audience of 600,000.
Stephen and the ENZ team finished the day with three print media interviews, with Stephen continuing to prove his worth by bringing cricket conversations back to the benefits of a New Zealand education. He also announced a New Zealand education t-shirt design competition open to students from leading fashion schools in India. Building on recent media success from two fashion-related Prime Minister’s Scholarship for Asia group tours to India, and on New Zealand’s creative, innovative, fresh-thinking approach, the design competition is targeting a niche audience in a market known for engineering, business and IT. The competition closes on 1 July when Stephen Fleming will be photographed in the winning design.
Stephen Fleming and ENZ will be in Mumbai on 16 April and Bangalore on 21 April for more institutional visits and media interviews.
This month ENZ’s India team has also supported agent-led New Zealand fairs in Pune, Kolkata and Ahmedabad with institutions pleased with the quality of students overall. A fourth agent fair is scheduled for Cochin on 21 April while the team also supports a Christchurch Educated mission in-country.
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Meet MoE’s new Director, International Emily Fabling
The new Director role leads the Ministry’s wider international education engagement strategies, international education policy development, and key country-to-country and multilateral education engagements. The Director is in front of Ministers on a regular basis, and works closely with other parts of the Ministry, other government education agencies such as NZQA and TEC, ENZ, the Ministry of Foreign Affairs & Trade (MFAT) and Immigration New Zealand to develop and support international education. Having strong working relationships with education and research professionals, education providers and sector & community groups is also essential to Emily in working effectively in her role as Director.
You can meet Emily at the New Zealand International Education Conference in Hamilton this week, but in the meantime, E-News caught up with the Ministry’s busy new Director and asked her a few introductory questions.
You’ve been in the job three months now – tell me about the path that led you to your new role as Director, International Education at MoE.
I grew up in Waipukurau, central Hawke’s Bay. I studied the only foreign language available to me, French, and hung out with the only ‘international students’ at the time – Rotary Exchange students from Australia. I actually started my government policy career in the Ministry of Education back in 2001 (when there were 79,000 international students in New Zealand), after having worked at Parliament and for MFAT in the APEC Taskforce, and some typical Kiwi overseas experience in the UK and through Asia. I moved into Immigration Policy in the then-Department of Labour (DOL) in 2004, where I was responsible, among other things, for developing the licensing regime and legislation for immigration advisers and agents.
I became Deputy Director, International for DOL in 2009 and focussed my international engagement efforts there on the International Labour Organisation and bilateral labour agreements with Thailand, the Philippines and China, before taking on the role of National Manager, Recognised Seasonal Employment for almost three years (bringing Pacific Island workers to New Zealand’s horticulture & viticulture sectors for temporary seasonal work). This role was an amazing opportunity, where I travelled to far-flung developing countries like Tuvalu and Kiribati, and experienced, first-hand, the life-changing impacts of time spent in New Zealand on individuals and communities back in the Pacific Islands. I then spent six months back at MFAT (in the Asia Pacific Regional Division), before returning to the immigration fold and the Immigration New Zealand leadership team, as Executive Director in the Office of the Deputy Chief Executive for two years. And now I am here!
What study/work/life experiences do you bring to the role?
At Victoria University, I studied Politics and Modern Languages (French & Japanese), and then combined these into an Honours degree in International Relations. My public service career has followed an underlying thread of “international people mobility” – be it through skills and knowledge, or work and the labour market. I’ve grown into broader public sector leadership roles from jobs in pure policy analysis and development. I’m an extrovert, so enjoy presenting policy ideas or strategies to others – I’m also an eldest child and heavily results-focussed, so I like getting things done and working with others on the challenge of turning policy ideas or problems into pragmatic, sensible solutions.
Outside of work, I live in Wellington’s northern suburbs with two cricket and PlayStation-mad sons (aged 10 and 7), two Labradors (aged 12 ½) and a husband (age undisclosed), a large garden and similarly-sized mortgage!
What’s on your ‘to do’ list for your next three months?
In no particular order – supporting Ministerial engagements overseas and the International Education Senior Officials’ Group; giving practical effect to the Ministry’s own International Engagement Framework (which helps prioritise MOE’s international activities); finishing consultation on the new Code of Practice for the Pastoral Care of International Students (submissions close on 30 August!) and developing the new International Student Contracts Dispute Resolution Scheme; completing the Annual Report on the Export Education Levy; working with sector bodies to think about how to better enable New Zealand students to study overseas and New Zealand providers to deliver programmes offshore; looking at ways to commercialise New Zealand education agency know-how and intellectual property; two weeks in China on the ANZSOG China Reciprocal Program hosted by the Chinese Government... and participating in the NZIEC 2015 in Hamilton on 20-21 August, of course!
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Competition winners and interns enjoy trip of a lifetime
A separate competition was launched in India called ‘Fashion for Fleming’, requiring fashion students to design a t-shirt for ENZ’s Brand Ambassador, Stephen Fleming. The competition encouraged students from India to incorporate creative designs showcasing the unique values of both countries. The winner received a two week internship at AUT’s Fashion School.
As well, over the past couple of months, two students from Viet Nam and India, and one each from Indonesia and Malaysia undertook all-expenses paid internships at various institutes in New Zealand.
We’ve received some outstanding feedback from the interns and the respective institutions, both during the internships and after the students returned home. Here’s a taste of what they said:
Armeet Narang, a student from Symbiosis Institute, Pune won a four-week internship at Avondale College
"My experience in New Zealand as an intern is something I will cherish in the future. The people, culture, food, and the work ethic is very much different than in India, something that left me speechless. It was robust and fresh, something I believe every student needs in their college life. Perhaps, what left me astonished was the education system over there, so much more developed. Avondale College and the staff at the International Department were so warm and welcoming I settled right in. It was too good to be true for me. My homestay parents were simply perfect. A month after my return, I still miss that place - the weather, the food and the people. Such an opportunity is sure to open many doors for me, and I cannot be grateful enough.” - Armeet Narang
“Avondale College welcomed the opportunity to host an intern from India and we were most pleased with the successful candidate when he arrived. Armeet immediately became one of the team at the Avondale College International Department, and set up his work station in the reception office - a signal to us he was here to integrate with the students, learn how a busy office worked, and to offer a new perspective.
Initial discussions on how Armeet could add value included doing a SWOT analysis, reviewing current strategies of NZ Schools active in the Indian market, and developing a marketing strategy and plan for Avondale College to implement. Having a particular interest in use of media and digital channels, Armeet launched into a review of the current Avondale College website and Facebook usage and developed a best practice model to head towards.
Armeet took every advantage of getting out and about in Auckland and the North Island. His trip culminated in attending the All Blacks game against Australia. His first rugby match he described it almost as good as an IPL match. From our perspective the internship was a huge success with learnings from both Armeet and institution. Many thanks to ENZ for the opportunity. We are solid advocates for such projects.” - Chris Klaassen, Director of International, Avondale College
Nguyen Hoai Thuong, Vietnam won a four-week internship at Palmerston North Girls High School
“What I love most about New Zealand is that people are very friendly. I didn’t feel like I was in a foreign country, but at home, as a family member. The environment in New Zealand also captured my attention, since people have good awareness of environment protection, and it did have an impact on me after coming back to Vietnam. I also learnt a lot from my colleagues, not only marketing knowledge, but also their passion. They inspired me and made me realise that once you pour all your heart into doing something, anything can be meaningful and memorable. I really hope that one day I can go back to NZ, to learn more and explore more, and most of all, to see again the people giving me the best time of my youth.” - Nguyen Hoai Thuong
Pham Phuong Lam, Vietnam won a four-week internship at Academic Colleges Group
“The one-month internship at ACG was an unforgettable experience. Auckland is a small, multi-cultural city that has made me feel welcome since my very first day. I love the people here, they are friendly, open and very kind. Working in ACG is my first working abroad experience. My colleagues always support and give me good advice to know more about international marketing. ACG has many education institutions that has helped me gain an overall view of New Zealand education, which is famous for critical thinking development and taking good care of international students.” - Pham Phuong Lam
Competition winners: Intern Edo with Vice Chancellor Stuart McChutcheon and Deputy Vice Chancellor Jenny Dixon.
Edo Dwi Prayogo, Indonesia won a four-week internship at The University of Auckland
“I was surprised how easy the Vice Chancellor was to talk to. I feel so lucky to have this whole opportunity. This is my first internship, and I’m having so many new experiences. I’m really enjoying the work environment – it’s so interesting to learn how an organisation reaches international markets, and to be involved in that.” - Edo Dwi Prayogo
“Having Edo with us for a month has been fantastic. He has made an excellent contribution to the team and we have benefitted from the insights he has provided into the Indonesian market and Indonesian culture.” - University of Auckland International Marketing Manager Shane Ball
Kong Kah Weng (Eric), Malaysia won a four-week internship at Choose New Zealand Education Alliance
Life here is completely different compared to Malaysia. What I have noticed so far, New Zealand is much more structured, less polluted, westernised, the standard of living is higher, buildings are flat, less traffic congestion, convenient public transportation and the city is filled with outrageously beautiful natural scenes.
My first day working with Novo Education was remarkable, work culture here is very different. Working hours can be flexible; capability, trust and responsibility are amongst the key qualities of being a good staff. I have been catching up and learning many different tasks as an intern. In fact the work environment moulds you towards a positive working culture.
I have got to know some friends here doing their undergraduate program at a polytechnic institution. In Malaysian’s mind, polytechnics are lousy. This perception does not apply to New Zealand surprisingly. Instead, they offer various types of programmes, well recognised locally and internationally up to postgraduate level. On top of it, they cost less than university.
Lamb and beef taste like heaven! Many other local productions like diary, chocolate, chips and wine are a must try. My honest opinion, I think I feel in love with this country and things around.” - Eric Kong
“Novo Education has been delighted to host the ENZ prize winning student from Malaysia, Eric Kong, as an intern for 4 weeks. Eric visited the campuses of Choose New Zealand members in Auckland, New Plymouth, Whitianga, Greymouth and Christchurch, and is even more enthusiastic about New Zealand education than before he arrived, and was very active in posting positive comments on social media. In turn he has provided us with some insights and research into potential niche markets in Malaysia, and we feel quite excited about future opportunities there.
We wish him very well in his continuing studies. Thank you to Education New Zealand for the opportunity to participate in this internship programme, and we can certainly recommend it to any other institution in the future. ” - Bruce Cleland, Chairman, Choose New Zealand Education Alliance
Somsurvo Chatterjee, a student from NIFT, Kolkata won a two-week internship at the AUT University’s Fashion School
“I am learning new, innovative ways of garment designing at AUT, which will help me incorporate new design elements when I go back to Kolkata. I am enjoying the student life and culture in Auckland, people on campus have been very friendly and the students from the fashion department organised a surprise picnic for me at the studio which means a lot considering I am in a new country. I will cherish my time and learnings at AUT for life. - Somsurvo Chatterjee
Winner of the ‘Fashion for Fleming’ design competition Somsuvro Chatterjee with his winning design for Stephen Fleming inspired by the Christchurch Cardboard Cathedral.
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Final cut on first sector story
ENZ is delighted to share, along with Institutes of Technology & Polytechnics (ITPs) and Industry Training Organisations (ITOs), that the Professional and Vocational Education (PAVE) story is now complete and available on the Brand Lab.
A sector story video, a set of key messages in the form of posters and a photography library was produced in collaboration with a working group of ITPs and ITOs.
“Building a strong New Zealand education industry and sector brands was prioritised by many during the Strategic Roadmaps development last year. It’s great to see this first sector story coming to fruition, and I’m looking forward to seeing the schools and universities stories next,” says Business Development General Manager Clive Jones.
The PAVE sector story delivers a message of New Zealand’s applied learning and real-world skills using imagery of hands at work.
“This concept immediately communicates the style of education in this sector, and demonstrates the huge range of industries, jobs and futures these skills are important for. It highlights the advantages and outcomes of learning from a culture that is inherently hands-on and practical, and connects strongly with our Think New brand,” says Kaylee Donald, International Brand Manager.
The Professional and Vocational Education (PAVE) story collateral is available in the Sector Stories folder located under the Marketing section on the Brand Lab, and you can check out the story video here.
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Otago Chemistry lecturer attracts a crowd at Kuching fair
Jane Goh, ENZ’s Marketing and Strategic Relations Manager, Malaysia, said that around 150 students, parents and teachers in Kuching met with representatives from higher learning institutions, high schools and polytechnics from New Zealand at the fair.
These included Riccarton High School, UC International College (UCIC), University of Canterbury, Lincoln University, The Ara Institute of Canterbury, University of Otago, The University of Auckland, University of Waikato, New Zealand Tertiary College (NZTC) and Academic Colleges Group (ACG).
During the fair, Dr David Warren from the University of Otago gave a lecture on the relevance of chemistry today to teach students how best to study and excel in the subject.
Dr David Warren delivers a lecture on ‘Chemistry and its relevance in today’s life’ during the New Zealand Education Fair 2016 held at Kuching Hilton Hotel.
After the lecture, all participants were given a chemistry quiz contest. Rebecca Chen from Lodge International School won the main prize.
Rebecca Chen from Lodge International School – the top winner of Chemistry Lecture and Quiz.
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'Ask New Anything' campaign update
ENZ’s most technologically sophisticated campaign yet, ‘Ask New Anything’, is now live and we invite New Zealand education providers and ENZ Recognised Agencies to join us.
Aimed at prospective students, ‘Ask New Anything’ takes 100 questions frequently asked by international students considering New Zealand as a study destination and provides unscripted video responses from real international students, sharing their first-hand knowledge of studying and living in New Zealand.
All 100 Q&A videos are available on YouTube for New Zealand education providers and ENZ Recognised Agencies to use in your own marketing. The hero video, featuring a series of students answering the question “What surprised you about studying in New Zealand?” is available for download on the ENZ Brand Lab.
Digital media advertising will run for the next six weeks in 14 key markets: Brazil, Colombia, France, Germany, India, Indonesia, Italy, Japan, Korea, the Philippines, Thailand, the United Kingdom, USA, and Viet Nam. We encourage you to make use of the content and to leverage the campaign during this time.
- Explore the Ask New Anything campaign page
- Read more about the campaign and how to leverage it
- Browse campaign assets on the Brand Lab
By interacting with Tohu - the Study in New Zealand chatbot, or directly with current students through Instagram Live events and on a new Facebook group, prospective students can ‘Ask New Anything’. The chatbot technology, use of social channels and content localisation mean every prospective student will have a unique and personalised experience.
At time of writing, these Q&A videos are currently trending on Tohu:
- What are New Zealanders like?
- Are there any postgraduate training opportunities in New Zealand?
- What’s the learning style like at New Zealand schools?
- Are the facilities high quality in New Zealand?
- How many different cultures are at a New Zealand school?
The bespoke ‘Ask New Anything’ campaign was launched in China this week, using China-specific technologies and platforms. Read more about the China campaign on the ENZ corporate website.
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Successful Brazil media famil
Media familiarisation trips are a great way for journalists from our key markets to develop a better understanding of New Zealand’s education system, possible study options, and the experiences of international students.
The journalists received a warm welcome from education providers in Wellington, Canterbury, Hawke's Bay and Auckland – thank you very much to everyone involved. Special thanks also to our regional education partners, especially Brook Pannell (Wellington), Bree Loverich (Canterbury), Steph Kennard (Hawke’s Bay) and Nick Arnott (Auckland).
Sylvia Santos, Maths Tutor at Ara, brought the journalists home-baked Pão de Queijo (Brazilian Cheese Bread)
There were around 3,000 Brazilian students in New Zealand in 2015, and on this trip the journalists met Brazilian students and staff everywhere they went – which was a great way to build relationships and showcase the opportunities for students here.
The famil is a long-term investment in promoting international education – but two very positive articles have already been published by Camila on Exame.com, the online content and news portal of Exame Magazine, which is the largest and most influential business and economy publication in Brazil:
Esta é a cidade da Nova Zelândia mais promissora para engenheiros (This is the most promising city for engineers)
A Nova Zelândia quer atrair mais profissionais de tecnologia (New Zealand wants to attract more technology professionals)
Lyn Garrett, Senior Lecturer and Major Coordinator for Industrial Design at Massey Wellington with Camila and Luiza in the workshop
The new Engineering Core at University of Canterbury displayed a special welcome sign for the group
Julia Kowalski, international student from Brazil, and Charlotte Taurima-Thomas, Head of Māori Students, showing the journalists how to hongi during a powhiri at Taradale High School.
Camila, Luiza, Steph Kennard and Tales prepare for a brief wine tasting at EIT
Luiza chats with Brazilian students Susana do Nascimento and Rene Souza, hosted by ATEED
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Crowdsource your NZIEC 2017 experience
Alongside the usual presentations, workshops and panel discussions, we’re introducing crowdsource cafés.
Crowdsource cafés are designed to harness the collective intelligence of the group. Rather than listening to ‘a sage on the stage’, these interactive sessions will see you working with others to brainstorm and problem solve.
“Crowdsource cafés are a neat way to explore the breadth and depth of experience and insights from professionals across our industry,” says Sam Mackay, ENZ Strategic Projects Manager.
“You’ll connect with other delegates, share challenges, learn what others are doing, and come away with new ideas and inspiration you can implement.”
There’s a crowdsource café for school delegates to share international marketing tips, and another for all delegates to explore emerging trends and developments.
“To make the most of these sessions, come prepared to share your insights, tips and best practice with fellow participants,” says Sam.
"We’ll also be announcing three new session formats in the lead-up to August. Stay tuned!"
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Official Information Act Requests
People in New Zealand can request government information (official information) and can expect it to be made available unless there is a good reason to withhold it.
The Official Information Act 1982 (or OIA) enables citizens, permanent residents, visitors to New Zealand, and body corporates registered or with a place of business in New Zealand, to make a request for official information held by government agencies, including Education New Zealand (ENZ).
ENZ is the government agency dedicated to helping New Zealand realise the social, cultural and economic benefits of international education.
Please note the Ministry of Education is the New Zealand Government's lead advisor on the New Zealand education system.
More information can be found at: The role of the Ministry of Education
Ministry of Education OIAs can be directed to info@education.govt.nz
If you have a complaint about a particular school, you may wish to contact the school directly or contact the Ministry of Education at enquiries.national@education.govt.nz
Making a request relating to international education
Your request should be as clear and specific as you can possibly make it. Before making a request please check our other sources of information listed below.
You can contact us in a number of ways to request information:
- ENZ.Ministerials@enz.govt.nz
- Telephone (04) 472 0788
- Postal address: Level 5 Lambton House, 160 Lambton Quay, PO Box 12041, Wellington 6144
We would like:
- your name
- contact address (email or postal)
- details of the information you want.
We may ask you for more details if we’re not sure what you are seeking. If you make your request by phone or in person, we will confirm it in writing.
The State Services Commission provides tips for requesting information and guidance on how agencies will respond.
Before making a request for information
Before requesting official information from ENZ, we encourage you to check the list below to see if the information you need is already publicly available:
How long will it take?
We are required by law to give you our decision on your request as soon as possible, and no later than 20 working days after we receive your request.
If we need more time to make our decision on your request, for example if you are requesting a lot of information, we will let you know and give you an idea of how long it will take. We will also try to keep you updated on the progress of our response to your request. You can complain to the Office of the Ombudsman if you’re not happy with our decision to extend the time.
What does it cost?
Requesting official information is free, though we can charge a reasonable amount if it will take a lot of work to supply the information requested.
You can complain to the Office of the Ombudsman about our decision to charge.
What if I’m not satisfied?
You may wish to contact us in the first instance to see if we can resolve the issue.
You can make a complaint to the Office of the Ombudsman if you:
- have concerns regarding the decision we made on your request
- were unhappy about the way your request was treated or processed.
These concerns can relate to the withholding of information, extending the timeframe to respond to you, any charges for providing the information you have requested, delays in providing you with a decision or the information, or your request being transferred.
The Office of the Ombudsman can investigate and review our decision and may make a recommendation to us if it is considered appropriate.
Responses to Official Information Act 1982 requests
ENZ publishes responses to Official Information Act 1982 requests at the end of each month. ENZ first published its responses to requests for official information on its website in April 2018.
The response from ENZ details the information being released and explains what information, if any, has been withheld and under which grounds of the Act. The response also explains that we intend to make the information publicly available. The requestor's name and address have been removed from the response.
Documents are only available in Adobe PDF format and are listed in release date order, with the most recently released responses at the top.
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US delegation delighted by New Zealand biculturalism
Although many of the study abroad advisors were already working with New Zealand partners and sending students to New Zealand, they hadn’t experienced the country themselves.
Prior to the visit, participants listed Māori culture and heritage as one of their top three focuses for the visit to New Zealand institutions.
In Dunedin, the delegation was welcomed onto the Otago Polytechnic campus with a powhiri. In return, the delegation sang “Te Aroha” – after having practised it on the bus ride from their hotel.
The group said this moment, and similar experiences on other New Zealand campuses, was what provided them with a better understanding of New Zealand and the international student experience – even more so than the brochures they received from institutions.
“I was surprised and very impressed to see how Māori culture is so integrated and celebrated around the country. This is unique and a stark contrast to the experience of indigenous cultures in other countries,” said one delegate.
Alanna Dick, ENZ Field Director – North America, said the advisors left with a better understanding of New Zealand, and a drive to help more US students experience it too.
“It was clear to me the visit was a success when one study abroad advisor told me that now they understand the main points of difference between New Zealand and Australia! They now tell their students they would have a unique study experience in New Zealand, especially if they take a course to learn more about the indigenous culture like Kapa Haka or introduction to te Reo Māori.”
The US delegation offered suggestions for New Zealand institutions to consider when hosting international guests:
- Explain how Māori culture is embedded into curriculum
- Invite Kiwi students to sit on a student panel or lead campus tours
- More conversations over kai with faculty, staff and students and less PowerPoint presentations
- Consider having faculty give a short presentation about their area of research or courses they teach.
The US delegation also attended NZIEC to present a session on US engagement. They shared interesting initiatives and partnership models from their campuses, highlighted the importance of curriculum integration between US and overseas institutions, and shared best practices for outreach to students from diverse or underrepresented backgrounds.
