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The EAIE 2016 builds partnerships
The EAIE conference took place last month in Liverpool, with more than 5000 participants from over 80 countries in attendance. This included ENZ, which coordinated a branded New Zealand pavilion that showcased six universities and four Institutes of Technology and Polytechnics.
ENZ’s Regional Director Americas and Europe, Lisa Futschek, says that partnerships such as NMIT’s confirm how important EAIE is for New Zealand providers wanting to work with overseas institutions.
“Face-to-face relationship building is invaluable in this industry, allowing providers to discuss opportunities in a friendly but focussed environment,” she said.
“Each year EAIE brings together not just European, but global key industry players. It therefore provides a perfect platform for New Zealand industry to establish new and develop existing international partnerships.”
In light of its new partnership, NMIT will begin on-campus promotion of the exchange opportunity to Kiwi students in 2017.
The EAIE is not a student-facing event, similar to its North American counterpart, NAFSA (Association of International Educators) but an important business to business event on the annual international education calendar.

Left: Will Tregidga, International Development Manager from Nelson Marlborough Institute of Technology (NMIT) with Silke Bochow from Cologne Business School.
On the eve of the EAIE conference, ENZ hosted a New Zealand networking function, A Taste of New Zealand in the heart of Liverpool, for New Zealand institutions along with their existing and potential European partners. The New Zealand High Commissioner in London, Sir Lockwood Smith, officially opened the event, delighting guests with his passionate promotion of New Zealand as an international education destination. He shared with the crowd his pride at having introduced the world-leading integrated Qualifications Framework as Education Minister in the late 1980s.
Sir Lockwood brought the evening to a fitting close by leading Ngati Ranana Kapa Haka group in a spontaneous and rousing rendition of “Now is the Hour”.
Sir Lockwood Smith at A Taste of New Zealand in the heart of Liverpool
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MyStudy NZ WeChat mini programme gets a refresh
MyStudy NZ is our intelligent matching tool which matches prospective students to courses and institutions in New Zealand based on a set of questions and areas of interest. It can be found on www.studyinnewzealand.govt.nz for our western markets.
However, for our China market who predominantly use WeChat, we developed a mini programme for them in November 2018.
The new version of the mini programme continues the original smart matching, but is more user-friendly and personalised, making it easy for students to obtain official information about application.
How is 2.0 better than 1.0? We believe it’s better in eight different ways:
- Social sharing enabled – Prospective students who come across their dream school can now share it to a WeChat friend or group chat immediately. The recipient can open the mini programme and view the details of the school as well.
- One-click authorisation – Students won’t have to fill in all the details to become a member anymore. With one click, prospective students can authorise their WeChat accounts to become registered MyStudy NZ members.
- Clear living costs displayed – Once prospective students get a match, they can expand and view the annual living costs in a pop-up window.
- You can see the latest content with added filter – Without registering, students can view the latest OA articles and filter based on views or posting date.
- UX (user experience) optimisation – Users can now choose paths when entering the mini programme.
- Complete UI (user interface) update – To remain consistent with the refreshed ‘I am New’ brand.
- New notifications – Push notifications will be sent to remind students to register, do course matching, bookmark favourite schools and talk to them.
- Speed optimisation and no more errors – We have done some coding optimisations and upgraded our server so the mini programme will load faster and users shouldn’t receive any more error messages.
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New initiatives to keep New Zealand education dream alive in Viet Nam
Earlier this year, ENZ asked study providers how we can support the visibility of New Zealand schools who usually operate in the Vietnamese market.
Two proposals have now been selected.
The first will fund Year 10 students from five Manawatū schools to undertake a customised version of AFS’ Global Competence Certificate (GCC).
AFS is partnering with Massey University to facilitate the programme and each New Zealand school will partner with a Vietnamese school from TTC Education, ENZ’s private school network partner with over 18,000 students.
Students from both countries will join weekly virtual workshops facilitated by Massey University – in the last four weeks of New Zealand’s school year – focused on developing the students’ lifelong global ‘power skills’ and providing them with an opportunity to interact and connect directly with their overseas student counterparts.
CEDA and Palmerston North City Council will offer scholarships for up to 25 Manawatū students to participate in the Vietnam GCC, while ENZ will fund the same number of students to participate in Viet Nam.
The second initiative will support the development and implementation of a digital marketing strategy for 14 New Zealand schools. This initiative, which is being delivered by Lightpath Consulting Group, will include dedicated in-market representation, market advice, agent engagement support and a customised Vietnamese website.
The activities will help build a strong, in-market sector presence while borders are closed. They will enable the schools and ENZ to engage through tailored digital marketing programmes to boost the reputation of New Zealand schools with Vietnamese audiences.
Viet Nam is an important market for New Zealand schools. In 2018, it was one of our only source markets to record student growth on the year before, with 39 percent more Vietnamese students choosing to study here.
“Education New Zealand remains committed to supporting New Zealand schools’ activity in Viet Nam and given the current challenges presented by COVID-19, we believe that supporting in-market representation models will maintain visibility in a market which has demonstrated continued growth for the sector,” ENZ Regional Director – Asia, John Laxon, says.
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US students: Adventurers and Future Makers
When talking to American students, Lewis found that most held positive views of New Zealand, but lacked any specific details of what study in New Zealand involved. It got him thinking about the four international student personas and, for the most part, Lewis said US study abroad students fall into two categories – Adventurers and Future Makers.

The Adventurer persona
“Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.
“Most of my time with these students was spent mapping out the closest mountains to their university of choice, or explaining how to road trip around the country.“Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.
“They’re an easy sell for New Zealand but there were a number of other students who weren’t as convinced.”
Lewis believes this second group of students are in the Future Maker category. For them, career outcomes are top of mind, and education is seen as the road to get there. Lewis said these students were concerned that New Zealand’s appeal to thrill-seekers meant that the academic components wouldn’t be up to standard.
“For these students, study abroad is a serious opportunity. Beautiful pictures of Fiordland aren’t enough – they need cold, hard facts of New Zealand’s high quality education.

The Future Maker persona
“Because of the perception of New Zealand as a place for outdoor adventure, many students were surprised to hear that they could study subjects like mechanical engineering, IT or physiotherapy in New Zealand, and that all universities ranked in the top 3% in the world.
“They also had many enquiries about internship opportunities and programmes that combine study and work experience.”
Lewis also saw that alumni play a powerful role in this market.
"At one fair, alumni from the University of Southern California were key in piquing the interest of their fellow students, sharing that their courses in New Zealand were cross-credited, and that the Tongariro crossing was just as beautiful as the pictures.
“That’s the balance needed – students who are able to attest to both the academic rigour of courses in New Zealand and the adventure opportunities.”
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From the CE: 2023 is off to a flying start
Following the appointment of Chris Hipkins to Prime Minister, last week we welcomed our new Minister of Education, Jan Tinetti. Minister Tinetti knows education well. She has over 20 years as a primary school principal, in four schools across Southland and Tauranga. She also holds a Diploma in Teaching (Primary), a Bachelor of Education and Master’s in Education with First Class Honours, from the University of Canterbury.
Both appointments are good news for international education. We have both a Prime Minister with rich knowledge and appreciation for the many benefits that international education brings working alongside a Minister of Education who has significant education experience.
The first month of the year saw significant announcements in China, an important partner country. The first was the change to the Zero-COVID policy, followed shortly after with the decision by the Chinese qualification recognition agency to revert to pre-COVID settings for online qualifications. Chinese students were already returning to study in New Zealand and these announcements will encourage this further.
In response to these changes in China our team collaborated with Tourism New Zealand to drive awareness of New Zealand as a short-term study destination. Late last year we put the New Zealand education brand back on the map in Colombia with an important event in Bogota. I am also excited to see the relaunch of the New Zealand Schools Scholarships – our flagship initiative for Viet Nam.
The first month of the year also saw our first iwi-led Prime Minister’s Scholarship for Asia recipients (Te Piriru Marae, Ngāti Maniapoto) travelling to Hokkaido for six weeks, forging connections with the indigenous Ainu people of Japan. There will be more on this in next month’s ENews.
While I’m on the subject of the Prime Minister’s Scholarships the most recent round of applications saw a significant and very pleasing increase in Māori participation to 22 percent up from five percent from 2016 to 2019. We are eager to continue this increase and will be partnering with iwi to raise it further in the March group application round.
After the challenges of the past couple of years, a flying start was exactly what we needed and I am very pleased that is what we have.
Waiho i te toipoto, kaua i te toiroa
Let us keep close together, not wide apart.
Ngā mihi nui,
Grant McPherson
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Important update: passport requirements for temporary visa applicants offshore
Immigration New Zealand has announced a change to passport requirements that affect a number of temporary visa applicants offshore. This change is in effect now.
The change means that people applying from offshore for a student, visitor or work temporary visa only need to send Immigration New Zealand a high-quality scan of their passport, not a physical copy.
An Immigration Officer may still ask for a physical passport if they consider it necessary for the application. This will be on a case-by-case basis.
This is a temporary measure to help with visa processing. People applying for a student visa or group visitor visa through the Immigration Online form will currently receive an automated letter asking for a physical passport to be submitted. This is not required, and Immigration New Zealand is working to update the letter to reflect the change in requirements.
Visit Immigration New Zealand to learn more about passport requirements.
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Inviting expressions of interest for the Tokyo Global Friendship programme
For the fourth year in a row, Education New Zealand Manapou ki te Ao (ENZ) is pleased to invite expressions of interest (EOI) for the opportunity for eight students (ages 14-18) and one teacher to join the Tokyo Global Friendship programme hosted by Tokyo Metropolitan Board of Education from 4-11 July 2026.
Tokyo Global Friendship Programme | 4 – 11 July 2026
Teachers are invited to submit a group EOI (one application per school) by Friday 6 March.
Note:
Schools must be signatory to Code of Pastoral Care.
The accompanying teacher must be from the same school as the students and will need at least conversational Japanese.
Students and the accompanying teacher must be New Zealand Citizens and have a valid passport, with a minimum of six months available from the date of travel, before expiry.When will teachers be notified on the status of their school’s EOI
Teachers who submit a completed EOI for their school by Friday 6 March will be notified by Wednesday 11 March if successful. They will have until Thursday 2 April to submit their full application form which will be sent on to the Tokyo Metropolitan Board of Education.
Visit this link to read FAQs before submitting an EOI
Visit this link for an overview of the programme and to submit your EOI
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Around the world in five
IRELAND
Ireland to create new technological universities
Ten of Ireland’s 14 institutes of technology are working together to merge and set up four new technological universities focused on science and technology programmes by September 2018.
Read moreCOLOMBIA
Colombia hopes peace can attract postgraduates
The ongoing peace process has given new impetus to the country’s efforts to attract international students, with the Colombia Scholarship scheme for postgraduate students doubling its budget and inviting 110 applications.
Read moreINDONESIA
University sector to open to 100 percent foreign ownership
Indonesia’s university sector will open to 100 percent foreign investment, including allowing foreign universities to open local campuses, according to the head of the country’s investment board.
Read moreUK
Alliance needed on student mental health
A student mental health report has prompted a group of stakeholders in the education sector to call for more collaboration to improve mental health of students, including international students.
Read moreCHINA
App designed to help protect Chinese students abroad
A private company has launched an app to provide a range of security, travel and emergency support services to Chinese international students in New Zealand, US, Australia, Cambodia and Israel.
Read more -
Latin American agents tour New Zealand
The trip was organised by Carlos Robles, Director of IEP’s New Zealand Choice Schools, a consortium of 14 New Zealand secondary schools. It began in the north with a visit to Kerikeri, and covered schools right through to Dunedin – hitting Auckland, Te Puke, Napier, Rotorua, Wellington and Queenstown in between.
Carlos said the diverse range of schools and settings gave the agents useful insights into what New Zealand offers as a study destination.
“At Kerikeri High School, the agents participated in a Sailing Academy with the students, while in Queenstown they witnessed the modern facilities and collaborative learning approach at Wakatipu High School,” said Carlos.
“It showed agents the range of education experiences that Latin American students can have in New Zealand and that often aren’t available in their home countries.”
In Napier, the group visited Taradale High School and William Colenso College before hitting Western Heights High School in Rotorua where the students performed a haka. The whirlwind trip ended at Te Puke High School.
ENZ’s Senior Market Development Manager Brazil, Ana Azevedo, said the agents returned to Mexico and Brazil with a deeper knowledge of the secondary school possibilities they can share with their students.
“It reinforces that experiencing a Kiwi classroom first-hand is a great way to inspire agents to promote the variety of high-quality education offerings in New Zealand.”
The agents also had some time for adventures including taking in the sights in Queenstown and Milford Sound, spending an afternoon at Te Papa in Wellington, cycling through the vineyards in Napier and relaxing in the hot pools of Rotorua.

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Student speakers at NZIEC 2018
WelTec student Angelique Viola came from the Philippines to study accounting here, leaving behind a secure job and taking a leap of faith. After graduation, her goal is to find employment as an accountant in New Zealand.Three things I’ve enjoyed about being an international student in New Zealand:
1. My tutors were supportive and made me feel comfortable to ask them questions. It helped me cope up with my studies and boosted my confidence. Other support, like the free shuttle bus provided by my school, was also a big help.
2. It is the first time that I encountered a study break during the school semester. That one-week break helped me to cool off before the final exams.
3. The Work-Ready Wellington programme helped me learn about New Zealand’s working environment.
Three things I’ve found hard about being an international student in New Zealand:
1. Finding a part-time job related to the field I am studying.
2. The cost of transportation is quite expensive.
3. It’s challenging to find an institution that offers free seminars/training to enhance specific skills I am lacking.
The one thing that would have made the biggest difference/improvement in my experience is…
I am taking a Graduate Diploma in accounting and it would be beneficial to have on-the-job style training and to learn software such as Xero or MYOB in the curriculum. This would definitely help me in my job hunt since most New Zealand employers are looking for experienced individuals.
Yuki Sugito left Japan to study at Wainuiomata High School – party driven by the appeal of the All Blacks at the 2015 World Cup. He has become involved in kapa haka, competing in the national championships with his school group. He plans to study tourism management at the University of Otago, and also wants to teach Japanese to Kiwis.Three things I’ve enjoyed about being an international student in New Zealand:
1. I like learning about New Zealand culture. At school, I participate in Kapa Haka and get to learn the significance of Māori traditions.
2. New Zealand school is less strict than Japan and I can relate to the teachers and build good relationships.
3. I can practice my English every day.
Three things I’ve found hard about being an international student in New Zealand:
1. Learning English is hard. In Japanese we don’t pronounce “r’s” and “l’s”. Also, the slang New Zealanders use is hard to get used to.
2. In New Zealand you have to self-manage your time. In Japan you “must” do things, in New Zealand you “should” do things, but no one makes you do it. You have to be motivated to achieve.
3. The NCEA system is different and hard. The system in New Zealand means if you don’t get your credits you can’t go to university. In Japan, the universities don’t operate like this.
The one thing that would have made the biggest difference/improvement in my experience is…
The classes for each subject in school are longer than in Japan. I wish New Zealand had at least a 10-minute break between classes. In Japan, classes are 50 minutes long with a small break in between which makes you feel recharged to learn the next subject.

Jingxin 'Ada' Wang is originally from China, and studied a master’s degree in accounting at Victoria University of Wellington. She enjoys travelling and has embraced hiking since being in New Zealand.
Three things I’ve enjoyed about being an international student in New Zealand:
1. Excellent international student insurance – I don’t need worry about any accidents.
2. Help from the international students centre, they give you the best advice no matter what issues you struggle with. There are also lots of discounts for international students such as gyms, barbershops and restaurants.
3. I went to a Work-Ready course organised by Wellington Council, which made it easier for me to find employment after graduating.
Three things I’ve found hard about being an international student in New Zealand:
1. The Kiwi accent was very hard to understand at the beginning, and it was difficult for people to understand my own accent.
2. It’s hard to find delicious and authentic Chinese food in New Zealand.
3. Winter is my nightmare, and the weather here is always so rainy, windy and cold!
The one thing that would have made the biggest difference/improvement in my experience is…
I wish I had more support from my university about New Zealand etiquette and taboo. International students need to mingle into New Zealand culture and society and know the appropriate way to speak and to behave.