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• From the CE: Telling the world New Zealand is open for business

  Our purpose was to promote New Zealand’s world-class education and share the message that New Zealand is open again for international students. Travelling with the Minister opened many doors for us and led to useful media coverage in all three partner countries.

  In Denver, USA, Minister Hipkins spoke at the plenary session to open NAFSA, the world’s largest international education conference. Te Pūkenga used the NAFSA event to launch its international education strategy, and ENZ launched the sector’s I AM NEW global marketing campaign. We met with senior officials to reaffirm New Zealand’s partnership commitment to the Gilman scholarships, which enable students of limited financial means to study abroad. We also met with NZ EdTech companies, including ImmerseMe, which uses virtual reality to teach languages. The company signed a 7-year partnership agreement with schools in the area during our visit.  

  The next stage of the trip was Brazil. In São Paulo we explored the possibility of English language study in New Zealand for school students with government Ministers; met with the São Paulo Research Foundation to support the growing NZ- São Paulo research engagement; and met with key education stakeholders from three São Paulo Universities: USP, UNESP and UNICAMP. 

  New Zealand is celebrating 50 years of diplomatic relations with Chile this year, and our visit to Santiago included meeting with Chile’s Minister of Science, Technology, Knowledge, and Innovation, and with Kiwi alumni. We signed two separate Education Cooperation Agreements – with Chile’s Minister of Education, and with the Council of Rectors of Chilean Universities. We also visited Universidad Diego Portales, which has a long history of collaboration with NZ EdTech company, ADInstruments, whose technology has been implemented as part of the university’s educational model. 

  We were warmly received everywhere, and there was a high level of interest in New Zealand. It was great to reconnect with Kiwis offshore, and with alumni, agents and others who have a genuine interest in building relationships with New Zealand – and to be able to support their efforts in person at a wide range of events.  

  In other news, the recipients of the recent round of Prime Minister’s Scholarships to Asia and to Latin America are close to being finalised. That round of scholarships, which was solely open for group applications, will soon be followed by the opening of a second round of awards, this time focussed solely on individual applicants. Again, we will be seeking to encourage applicants from a wide range of backgrounds particularly Māori and Pasifika applicants. In anticipation of the next round, we encourage everyone to check out the alumni stories and other useful information on our scholarships website here.

  Whāia te mātauranga hei oranga mō koutou – Seek after learning for the sake of your wellbeing. 

  Grant McPherson

• Education New Zealand has another successful year in Japan

  The series began with a reception for the 30^th anniversary of the Auckland-Fukuoka sister city relationship. Sir Bob Harvey from Auckland Council and Mr Soichiro Takashima, Mayor of Fukuoka City, were among the 120 guests who attended to celebrate the friendship and education exchange. The group also enjoyed a powerful haka performance by 20 students from Fukuoka’s Seiryo High School, who visited Auckland Grammar School in August this year for the Game On English Rugby programme.

  While in Fukuoka, ENZ held an education fair with exhibitions from 30 New Zealand providers and organisations. The fair had more than 300 visitors – many of whom queued to speak to New Zealand representatives about their study options.  ENZ’s Senior Market Development Manager – Japan, Misa Pitt, said the interest was not surprising, given the variety of New Zealand education programmes on show.

  

  Education fair in Fukuoka

  A second fair was also held in Tokyo, with a record number of over 600 visitors, followed by an education seminar with over 100 Japanese agents, schools and tertiary institutions.“While our competitors’ fairs tend to focus on one particular sector, we have an advantage by offering a wide range of innovative programmes from all sectors,” said Misa Pitt.

  The interest in the seminar reflects an increase in engagement from Japanese institutions in international education – as well as the Japanese government’s internationalisation policy, intended to support their forthcoming sports hosting duties.

  “With the 2019 Rugby World Cup and 2020 Olympics coming up, more Japanese students are interested in programmes that combine English and professional training in sports, tourism and hospitality,” said Misa Pitt.

  Misa also revealed that the debut involvement of the Schools International Education Business Association (SIEBA, the peak body for schools in the international education space) in Japan increased New Zealand’s credibility in market, particularly in relation to pastoral care. 

  “With the new Code of Practice introduced in July this year, I believe SIEBA will play a key role in connecting New Zealand secondary schools with Japanese agents and institutions.” 

  Japan’s event series concluded with an alumni reception in Tokyo, with special guests including New Zealand Ambassador to Japan, Stephen Payton, and Michael Leitch, a Christchurch native who, after studying in Japan, now plays for the Japanese national rugby team. Michael gave a moving speech on the similarities between New Zealand and Japanese culture, as well as the importance of overseas education in building character for young people.

  

  Education fair in Tokyo.

• Strong interest in NZ from Filipino students at the Te Pūkenga Agent Workshop and NZ Study Workshop 2023

  55 education agents representing 27 agencies from across the Philippines attended the one-day workshop on 27 October. The workshop provided a valuable opportunity for the four Te Pūkenga representatives, including Bipul Das, Kerry Clarke, Prashanth Nallur Puttaswamy and Richard Cao, to share their most recent updates and developments, including information on Te Pūkenga’s vocational education offerings. 

  ENZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol, supplied an update on ENZ’s activities and showcased the array of tools and resources available to empower education agents in promoting New Zealand as a study destination. Joining the workshop remotely were key figures from Immigration New Zealand. Celia Coombes, Manager of International Education, Dolores Hyde, Senior Advisor for International Education, and Philippa Lee, Immigration Officer, Visa Operations, delivered a comprehensive briefing on student visa applications and post-study work rights. If any education agents would like a copy of the slides delivered by ENZ, they are available on IntelliLab here - ENZ Philippines.

  

  Bipul Das from Te Pūkenga’s International Team said that it was incredibly valuable to be able to meet face to face with education agents and prospective students in the Philippines. 

  “It was wonderful to see the education agencies are excited to promote New Zealand as the preferred study destination for vocational education and we are grateful for the support from ENZ, our Education Agents and INZ on the work being done in the Philippines market. We will continue to focus on growing our international student population from the Philippines, " said Bipul. 

  Following on from the workshop, ENZ and Te Pūkenga welcomed over 170 visitors to the NZ Study Expo 2023. The event provided a unique platform for attendees to explore the breadth of opportunities in New Zealand including specific courses, scholarships, and post-study opportunities and discuss these personally with the NZ representatives on-hand.  

  

  From left to right: Prashanth Nallur Puttaswamy, Bipul Das, His Excellency Peter Kell, New Zealand Ambassador to the Phillippines, Kerry Clarke, Chortip Pramoolpol, Richard Cao and Joel Miranda Angon.

  New Zealand Ambassador His Excellency Peter Kell presided the event and shared his remarks, encouraging Filipinos and their families, to choose New Zealand as a destination to continue their education journey.  

  Ambassador Kell told the audience “This event is more than just a fair; it is a bridge that connects aspirations with opportunities. It is a platform for our Filipino students to explore and embrace new horizons, to acquire skills and knowledge that will empower you to become leaders in your chosen fields.  

  “New Zealand’s education system is often highly regarded and ranked in the world for preparing students for the future. Our education providers often have strong connections to industry and the business community. This facilitates internships, work placements, and real-world experiences for students, preparing them for the workforce,’ he added.  

  ENZ Market Manager – Philippines & Thailand, Chortip Pramoolpol, was excited to have had the opportunity to speak face to face with interested students and their families following the pandemic.  

  “There is certainly a lot to be said for being able to explain in-person to prospective students and their families, why they must consider New Zealand as a destination for future study and we were so pleased to see such genuine interest.  

  These events generated dozens of leads which has helped drive a significant increase in in visits and enquiries from Filipino students to the Study with New Zealand website,” added Chortip.   

  If any education providers or agents would like any additional information on marketing to students in the Philippines, please contact Chortip Pramoolpol – chortip.pramoolpol@enz.govt.nz

  

  Bipul Das from Te Pukenga International Team presented on their programme offerings.

• Applications and nominations for the Impact Awards are open until Sunday 23 July

  The Impact Awards celebrate young New Zealanders aged 16–30, who are making a difference for our communities, country and beyond. This includes those with NZ citizenship, permanent residence or other visa for five years or have the right to work/study in NZ and have been here for two years. 

  This year there are five different award categories - climate, enterprise, inclusion, wellbeing, and local impact categories. Applications can be made either as an individual or a group, or you can nominate someone you know.  

  The Awards are run by Inspiring Stories, a kiwi charity that believes in the power of young people to create change. More information about these awards including links to the application and nomination forms can be found here The Impact Awards — Inspiring Stories  

• Prime Minister’s Scholarships to study in Asia and Latin America announced

  Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Grant McPherson, today announced the names of 111 New Zealanders who will travel to destinations in Latin America and Asia for an international education experience on a Prime Minister’s Scholarship for Asia (PMSA) or Latin America (PMSLA).  

  Funds awarded for individuals in this scholarship round total $1.5 million.  
  The individual recipients are the second round of scholarships to be announced this year. The earlier round of scholarships was awarded to groups.

  The recipients will undertake study, research and internship programmes in fields such as business, language, indigenous rights, sustainable development and architecture for a minimum period of four weeks (Latin America) and six weeks (Asia) up to two years. The top Latin America study destinations for this round are Chile and Colombia, with Japan and the Republic of Korea most popular destinations in Asia among scholars.

  “The merit of our scholarship applicants continues to be impressive – we are proud to offer this opportunity for people to develop their inter-cultural skills, build networks and enjoy experiences abroad,” said McPherson. “We know they will make us proud to have them representing New Zealand in this important time of rebuilding and reconnecting with overseas partners.”

  “Interest for this programme continues to grow, building collective skills and understanding of different cultures helps our country show leadership in matters of significance for Asia and Latin America regions.”
  
  

  Māori Participation lifts significantly

  A group of Māori Prime Minister’s Scholarship alumni, Te Kāhui Kaupapa, have been working to raise access and participation for Māori. Participation in this round increased to 22% for PMSA and 17% of PMSLA recipients, compared to an average of 5% for PMSA and 8% for PMSLA rounds in 2016 to 2019. This is part of a wider programme of work to ensure the scholarship programme is more accessible to all New Zealanders over the age of 18, and that it delivers on our Te Tiriti obligations.
  

  The Prime Minister’s Scholarship programme aims to strengthen New Zealand’s ability to engage with key Asian and Latin American trading partners, improving the internationalisation of indigenous communities, New Zealand tertiary institutions, showcasing the strength and quality of New Zealand's education system and enhancing inter-cultural awareness and connections between New Zealand and other countries.  The scholarship offers flexible funding to support both short and long-term programmes including study abroad / exchange, internships, postgraduate study, and language programmes. 

  The scholarships programme is funded by the New Zealand Government and administered by ENZ.

  The PMSA was launched in 2013 and extended to Latin America in 2016. To date, there have been 2,879 PMSA and PMSLA scholarships awarded.

  There are two scholarship rounds each year, and applications for the next individual round will be held in August 2023. Many of the awardees are enrolled in universities across New Zealand, but this is not a requirement for the scholarship. Any New Zealand citizen or permanent resident over 18 can apply for a PMSA or PMSLA.

  More information on the application process can be found here.

  A full list of this round of scholars can be found here.

• Massey links up with Dutch social scientists

  Researchers from the Sociology of Development and Change group at Wageningen University in the Netherlands were hosted by Massey University’s School of People, Environment and Planning earlier this year.

  Together, they created and signed The Mordor Accord (referencing the Lord of the Rings film scenery where it was signed) and developed a collaborative workplan addressing issues to do with the environment, food, political economy and development studies.
  
  Massey Professor Glenn Banks, Head of the School of People, Environment and Planning, says the school jumped at the opportunity to work with Wageningen.
  
  “Massey and Wageningen have been working together for a number of years but it is only recently that we started a discussion between social scientists at the two institutions,” he said.

  “The main objective of the collaboration is to kick-start joint teaching, research and grant development, and to help strengthen and broaden the relations between the two universities.
  
  “We are also looking to gain from their strength in Latin America and Africa, where they do a lot of work. [In turn], they get a lot from us in the Pacific and Asia where they are looking to expand their research and are seeking networks and joint opportunities."

  In future, the partnership will translate into work programmes with joint publications, research grant development and applications, and staff and student visits and exchanges.

  Some of these are already underway – a Massey University Sociology PhD student Stella Pennell is leaving in mid-year for a three-month visit to Wageningen as part of her study.

• What is ‘transforming to a more sustainable future state’?

  ENZ has been tasked with a programme of work that focuses on the diversification of education products and services. It forms part of the Government’s International Education Recovery Plan, under the “Transforming to a More Sustainable Future State” workstream. 

  Its overarching objective is to build sector resilience and diversify our offerings to broaden and enhance the value that international education brings to New Zealand over the longer term. This programme of work complements the Recovery Plan’s other focus areas, including early return of students and strengthening the system.

  Although the pandemic has accelerated it, the need for diversification through a greater range of innovative products and services was first recognised in the 2018 New Zealand International Education Strategy (NZIES) under Goal 2, ‘Achieving Sustainable Growth’.

  We now find ourselves in an environment that has already changed – we must respond to it, both in the short-term while borders are closed, and longer-term to build resilience against further big shocks.

  We have a big opportunity now to identify areas where New Zealand can develop new high-value, high quality offerings that are grounded in the unique strengths of New Zealand and our education providers, and to wrap our education system and offerings around those areas.

  Areas of focus

  It’s important to note that this programme of work is not just about exploring other modes of delivery or a big digital project headed by the Government. Under the Recovery Plan there are three areas of focus in the Diversifying Products & Services programme: 

  • Exploration, testing and development of new products and services, as per Goal 2 of the NZIES and the 2020 sector Future Focus Programme funding
  • Exploration of online platforms or partnerships, both to deliver online products but also to connect with audiences with a specific interest in online learning and/or online pathways to study in New Zealand
  • Offshore pathways that will enable learners to begin their New Zealand journey from their home country and then transfer directly into qualifications offered in New Zealand.

  We've already made a good start around our exploration of offshore pathway models with the Global New Zealand Education Pathways partnership with NCUK and New Zealand’s eight universities, launched December 2020.

  Our overall goal is to support our established model of in-bound mobility with new and different ways of learning and in the long-term grow the overall value of our industry. Additionally, we want to ensure we maximise international education’s contribution to New Zealand’s wider international connectedness.

  As Minister Mahuta said in a recent speech, “I believe that diplomacy is intergenerational in intent, where we put people, planet, peace and prosperity for all at the centre.”

  Our international education offerings across in-bound and out-bound mobility, including blended, online and offshore delivery, can all be key enablers of this wider vision for our people and planet.

  How are we going to do it?

  The project team is currently exploring ideas around both innovative means of connecting with audiences (i.e. technology and channels), but also ideas for the evolution of education products, services and experiences that we might offer to international learners. 

  As a first step, ENZ ran an envisioning workshop in December with a range of innovation leaders from across different industries. From this, we’ve gained a draft vision of direction for future product and service offerings, and identified a set of emerging strategic themes.

  The next step was taking these themes, ideas and concepts from December’s workshop and exploring further with govt agencies, and in a subsequent envisioning workshop with the same group of innovation leaders.

  These workshops, and future sessions with members of the sector, learners and other stakeholders will co-design around agreed themes, from which ENZ will develop prototypes to test in association with the sector and potential audiences.

  The project team and I are very much looking forward to updating and involving you as we progress in this co-design and prototype process over the next few months. We will make sure to keep you updated and aware of opportunities for engagement through E-News, your Business Development Manager, and your peak body.

  Ngā mihi,

  Paul Irwin

  ENZ General Manager – Partnerships & Marketing

• Brazilian students look to New Zealand tertiary studies

  Organised by Brazil agent FPP Edu-Media, ENZ attended the high school tour to introduce Brazilian students to the tertiary possibilities in New Zealand, particularly undergraduate qualifications.

  The last BELTA SEAL Survey from March 2018 shows that 30% of the Brazilians who studied overseas in 2017 were in the 18 to 21 age group, and that their main motivation for international education is to stand out professionally. 

  Daniela Ronchetti, Director of Operations at FPP Edu-Media, says while short-term programmes have typically been the most popular overseas study for Brazilian students, there's a growing interest in undertaking full degrees overseas.

  “Many of these students, fluent in English and with experience of overseas study via summer courses at a young age, are comfortable enrolling in international universities.

  “With interest in the US and UK declining, Brazilian students are looking closer at New Zealand, Australia and Canada when considering a full degree abroad.”

  Ana Azevedo, ENZ’s Senior Market Development Manager for Brazil, visited eight international secondary schools, from small boutique schools with 15 students per class to large education groups with thousands of students, which are all investing in pathways to international tertiary education.

  

  ENZ’s Ana Azevedo with Marilda Bardal, International Relations Coordinator at International School Alphaville.

  “These schools typically offer bilingual education, IB (International Baccalaureate) or the American diploma and academic counselling, so that by the time students complete high school, they are prepared for an international experience,” said Ana.

  Also in attendance were government education organisations and universities from the US, Canada, Australia, France, Germany, the Netherlands and the UK – but Ana said New Zealand had an edge.

  “It was a great experience to stand among our competitors at the opening of each event and present New Zealand as the country that best prepares students for the future – not an easy ranking to beat!”

  “There is still work to be done on raising awareness of all that New Zealand has to offer to Brazilian students, particularly in tertiary education. It is a significant investment for a family so we need to be clear about the return of this investment.  

  “Showing students the variety of programmes they can find in New Zealand, the cultural diversity and welcoming environment – very few countries offer this combination. It is a full package!”

   

• Wellington International Students Excellence Awards showcase the value of international education

  Established in 2016, the Wellington International Student Excellence Awards, held by WellingtonNZ, recognise high-achieving international students based in the Wellington region.

  Awardees included Academic Excellence Award winner and Whitireia NZ/WelTec student Matthew Hitchener from England, who was honoured for his project introducing pelvic binders to paramedic services in Wellington. Pelvic binders are commonly used overseas to compress the pelvis to prevent bleeding in those with a pelvic fracture. After a successful trial on a LifeFlight helicopter, the binders will soon be launched on all Wellington Free Ambulances.

  WellingtonNZ Workforce and Business Growth Manager, Matt Carrere, says the awards show both what the Wellington region can offer international students, as well as the vast contribution students make to the region in return.

  “Wellington is an interconnected, social and diverse region where international students learn and thrive. It’s unsurprising that many choose to remain here after their studies to pursue a career.”

  The awards also recognised individuals and organisations that work to welcome international students to the region.

  PhD candidate at Victoria University of Wellington, Anna-Marie White, received the Internationalisation Award – Domestic Student for organising regular PhD writing workshops (or ‘bootcamps’) with international students.

  She was nominated by a group of PhD candidates from around the world, who said: “Anna has expressed her manaakitanga to her international friends and has increased our feeling of home, our love of New Zealand, and our passion for our research. Bootcamp will always be the highlight of our PhD studies, and Anna is a member of the Wellington community that you can be incredibly proud of.”

  This year’s Internationalisation Workplace Award went to Wellington tech company MarginFuel for offering employment and internships to 20 international students and graduates.

  “MarginFuel offers the students opportunities to further their careers, and in return we have found the students are intelligent, hard-working and add a rich layer to our team culture,” CEO Andrew Pascoe says. “New hires especially comment on how culturally diverse we are, and how this adds so much to the organisation.”

  For the full list of winners, visit the WellingtonNZ website.

• International education drives NZ$4.5 billion economic boost as sector grows with strong public support

  New Zealand’s international education sector continues its steady and balanced growth, contributing more than NZ$4.52 billion annually to the economy and enjoying enduring public support for international students. 

  According to latest Stats NZ data, education-related travel exports climbed to $4.52 billion for the year ended September 2025, up from $3.6 billion in the year ended December 2024. International education now ranks among New Zealand’s top 10 exports and now contributes 13.6% of the country’s total services exports. 

  From January to August 2025, 83,535 international students enrolled with New Zealand education providers, a 14% increase compared to the same period in 2024, and already surpassing last year’s full-year total.  

  Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Amanda Malu said the figures confirm New Zealand’s position as a trusted and attractive destination for international learners. 

  “New Zealand is moving higher up the ladder of top choices of study destinations as students look for quality education in a safe, welcoming and stimulating environment. Our steady growth shows the sector is resilient and competitive as we move at pace to deliver on the International Education Going for Growth Plan,” Malu said. 

  “We are not chasing numbers at any cost, we are focused on sustainable, balanced growth that benefits our regions, strengthens our economy, and adds value to our communities.” 

  Quality Tertiary Institutions (QTI) Chair and New Zealand Skills and Education Group Founder, Brijesh Sethi, said he was very pleased to see international student enrolments increase for private training establishments (PTEs) in New Zealand. 

  “This growth is not only an academic success story but also an economic one.  

  “International students contribute substantially to local communities and the national economy, reinforcing the international education sector’s role as a cornerstone of New Zealand’s global engagement strategy.  

  “While there are some concerns regarding the PTE application numbers for 2025, enrolment increases are encouraging,” Sethi said. 

  Public support remains strong 

  Alongside growth in international student enrolments, ENZ’s latest 2025 Public Perceptions of International Education Survey shows 77% of New Zealanders want to see the same or more international students in the country up slightly on last year’s 75%. 

  By comparison, only just over 50% of Australians polled in 2025 support maintaining or increasing international student numbers, and at less than 50% of those in the UK polled in 2023 were in favour of students coming to research or study at UK universities.  

  Commenting on the survey, Malu said the survey shows international education is a key economic growth driver that also brings diverse perspectives through visiting students.  

  “It’s absolutely fantastic to see New Zealanders continue to back international students so strongly year after year,” Malu said.   

  Deputy Vice-Chancellor, University of Waikato, Alister Jones, said they were excited about the increasing number of international students at the university. 

  “This represents the significant work undertaken by our International and Engagement Office, both onshore and offshore.  

  “Our international students bring diversity to our Hamilton and Tauranga campuses, as well as having a positive impact on the wider communities and businesses.  

  “For the students who choose to make New Zealand their home upon completing their studies, it is a really good outcome for New Zealand society as a whole,” Jones said.  

  Beyond the economic benefits, New Zealanders also continue to appreciate the broad range of cultural and social benefits that international students bring to the country.   

  81% agree international students contribute to local communities, and 79% say they provide invaluable global connections and research links. 

  “International education is not just an economic driver, it’s a bridge to the world.  

  “New Zealanders clearly value the cultural and social benefits international students bring, and that support is vital as we look to the future,” Malu said. 

  Looking ahead 

  ENZ’s International Education Going for Growth Plan aims to double the sector’s export value to NZ$7.2 billion by 2034, while maintaining public support for international education. 

  “International education is a key contributor to the Government’s Going for Growth Plan to grow the New Zealand economy. This growth reflects the sector’s resilience and its critical role in our economic future.” 

  “Our focus is on sustainable, balanced growth, diversifying markets, strengthening vocational pathways, and ensuring students have a positive experience.  

  “We want New Zealand to remain among the top choices globally, not just for education quality but for the values we stand for,” Malu said. 

  Read more:  

  International student enrolments 2013-2025

  2025 New Zealanders’ Perceptions of International Education Survey | ENZ IntelliLab

  For further information: 

  Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao 
  sai.raje@enz.govt.nz | +64 21 479 649 

  
  About Education New Zealand Manapou ki te Ao 

  Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.

  With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.

  Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.