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NZIEC and SIEBA partner for the school sector
ENZ is pleased to welcome SIEBA as NZIEC’s programme partner, offering a range of sessions and workshops of value to school sector delegates.
SIEBA is the association for international education in New Zealand schools and has more than 350 member schools across the country. It has become an influential agency both within New Zealand and internationally.
NZIEC will be this year’s most important event for international education professionals in the school sector. The programme features a wide range of sessions specifically designed to add value for delegates from primary and secondary schools.
Dr Stephen Holmes, one of the world’s foremost experts on school marketing and reputation, will lead two workshops on ‘Authentic Marketing’ and ‘Evidence Led Positioning and Planning’ and offers school delegates the opportunity of one-on-one sessions during NZIEC.
Attendees will also gain valuable market insights from Japan, our Country of Honour, and can hear about the new school sector strategy for Vietnam and how to get involved.
Back by popular demand is the SIEBA schools’ luncheon, an opportunity to gather with sector colleagues to hear inspirational speakers and to network.
You will be able to meet with the SIEBA team during the conference as they will have a stand in the EXPO.
Have you registered yet?
If you still haven’t registered, make sure you don’t miss out. Places are filling up fast. https://www.nziec.co.nz/registration
Register for ENZ’s market intelligence webinars for South Korea and Japan
An ENZ market intelligence webinar for Korea has been organised and registration is now open. It will offer local market updates and insights and share Immigration New Zealand updates.
Registration is also open for an ENZ market intelligence webinar focusing on the Japanese market. This will include local market updates and insights, 2020 dates and regional engagements and NZQA Amendments to the Code of Practice.
ENZ’s Director Asia, John Laxon, said the industry webinars will be a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff.
“This will ensure in-market recruitment efforts are well targeted. Our 2019 webinar series is providing market insights and updates from around the Asia region, taking into account strong industry interest in the 2018 series.”
South Korea Industry Webinar
Wednesday, 28 August, 11am Korea time/2pm New Zealand time
Japan Industry Webinar
Monday, 16 September, 11am Japan time/2pm New Zealand time
Upcoming ENZ webinars
Viet Nam school sector webinar
At this webinar, industry professionals in the school sector will learn about ENZ’s approach to the Viet Nam market, and how they can partner with ENZ.
Who should attend?
New Zealand-based marketing/international managers at secondary schools.
2:30pm NZT, Wednesday 27 November
Vietnamese agent webinar
As part of ENZ’s commitment to raising the awareness of New Zealand among education agencies, ENZ has launched a webinar series to improve the profile, and understanding, of the benefits of a New Zealand education.
Who should attend?
Vietnamese education agencies and counsellors who currently share information about studying in New Zealand, or would like to.
The webinar will provide updates on:
- ENZ activity
- Study options
- Employment and career pathway opportunities in New Zealand
Speakers will include New Zealand sector representatives, as well as ENZ and Immigration New Zealand staff.
4pm NZT/10am Viet Nam time, Thursday 28 November
Please note: Registration for these webinars are for education agents only; ENZ is running a separate series of webinars for New Zealand education institutions.
US industry webinar
Registration is now open for an ENZ market intelligence webinar for the US. It will offer local market updates and insights and share ENZ’s outlook for the first half of 2020.
Who should attend?
International directors and marketing/international managers at tertiary level.
The in-market team will cover:
- Partnerships for reach: Learn more about ENZ’s strategic partnerships in the US
- Market engagement opportunities: In-market events Jan-June 2020
- Study Abroad scholarships
- Additional topics proposed by the sector
You must register in advance to attend the webinar. If you have questions or topics you’d like to hear covered in the Industry Webinar, please email firstname.lastname@example.org with your suggestions by Friday 6 December.
11am NZT, Tuesday 10 December
Register now for NZIEC 2022
You can register on the NZIEC website.
Registration is free, sign up now and tell a colleague to register too!
A new format
We’re delivering NZIEC 2022 in a virtual format so we can reach as many international education practitioners as possible during this critical time for the industry’s rebuild. The virtual format means we have eliminated participation costs and the prospect of Covid blues for all. Join from the comfort of your favourite workstation! And while it means we won’t be able to connect in-person, we are offering a range of new ways to network and connect during conference – stay tuned for further information following registration!
The virtual format means we can offer a wider range of keynote speakers than in our usual two-day in-person format. We hope you’ll enjoy insights from our bumper line-up of ten keynote speakers from a range of industries and perspectives. That’s right, ten!
We’re also able to offer content in a more flexible manner. We’ll be delivering content in bite-sized chunks each morning and afternoon during the week (except for Friday afternoon). Don’t worry if you can’t attend a session – all sessions will be recorded and available to view later if you have registered.
A varied programme
NZIEC 2022’s theme is Towards Recovery: Reflect, Reconnect and Renew. We will be exploring this theme across the conference week; we’ll start by Reflecting on the shared experience we’ve had these past two years, before we focus on Reconnecting New Zealand and then turn to Renewal of our industry for the future.
The full programme will launch shortly, but here’s a taste of what we have in store:
- On Monday morning, join international students and practitioners as we Reflect on our collective experiences over the past two years. Hear from 2021 New Zealander of the Year, Dr Siouxsie Wiles, about her experiences through the pandemic and her advice for the future. Gain insights from our first-ever international student-led panel as they discuss their experiences during the pandemic – and their hopes and expectations for the future. And join our Board Chair, Steve Maharey, as he provides an update on ENZ’s vision and direction.
- On Monday afternoon, learn how providers across Aotearoa worked through the pandemic to enhance international student wellbeing – and what lessons this experience provides for our current offering. Pick and choose from a cornucopia of sessions that explore New Zealand’s commitment to manaakitanga, including advice from the New Zealand International Students’ Association.
- Tuesday sees us shift focus to Reconnect. Join us in the morning for an address from the Minister of Education, Hon Chris Hipkins, when he’ll provide an update on the Government’s strategy for international education. You will have an opportunity to ask questions. After the Minister’s address, get up to speed with updates from a range of New Zealand government agencies.
- On Tuesday afternoon, we continue our Reconnect focus with a keynote address from New Zealand’s leading trade negotiator, Vangelis Vitalis. He’ll speak about New Zealand’s Trade Recovery Strategy and the role of international education within that. Then take a trip ‘Around the World’ with international market insights from ENZ’s global network and sessions led by industry representatives.
- On Wednesday morning, the centrepiece of our conference week, we explore how international education relates to Te Ao Māori. Gain perspectives on traditional Māori knowledge and wisdom from our keynote speaker, Sharlene Maoate-Davis, as she explores Te Māramatanga o te Maramataka – or renewed Rongoā perspectives from traditional Māori knowledge and wisdom. Then learn how Te Tiriti is being implemented in practice across the international education sector.
- On Wednesday afternoon, we turn our attention to global citizenship. A range of industry-led sessions examine the concept and its application. Then be inspired by the journey of Abbas Nazari, who fled Afghanistan as a refugee and found himself aboard the Tampa, before gaining a new home in Aotearoa and eventually travelling to the United States on a Fulbright scholarship. Abbas’ story is a powerful tale of the importance of education – and humanity.
- And as we aim to shrug off mid-week blues, don’t miss the opportunity to find your Inner Superhero! Tapahia Heke and Pita Mei are a Superhero Dream Team who will amaze with their abilities to read – and draw – the Inner Superhero in any of us. Tune into this session if you want your superhero abilities unleashed.
- Thursday sees us in search of Renewal with the morning devoted to exploring innovation and diversification in international education. Join us in the morning as we explore the do’s and don’ts of innovation within the international education sector. Melissa Clark-Reynolds, our Renew Keynote speaker will talk about the innovation game and how to beat your organisation’s immune system.
- On Thursday afternoon, we’ll discuss the challenges and opportunities regarding sustainability and international education. Several industry practitioners will outline the approaches they have embraced to address the sustainability imperative. And René de Monchy will provide insights from the tourism industry that speaks to the challenge of rebuilding while keeping sustainability concerns front of mind.
- Finally, we ease into Friday morning with a late start and an early finish to wrap up our conference week. Grab a cuppa to join a Kōrero Kawhe with some inspiring New Zealand alumni and hear how they are making their way in the world and improving the lives of their communities. Then join clinical psychologist Nigel Latta as he shares the bare essentials for the rebuild job ahead. Finally, don’t miss our conference wrap, including an announcement as to how we’ll be celebrating 30 years of NZIEC in 2023!
You can register to attend NZIEC 2022 here.
Tokyo education fair showcases Māori culture
This was the fourth annual ENZ fair in Japan and included representatives from 40 New Zealand institutions as well as SIEBA representatives.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said this year she wanted to make the fair special by incorporating an element that was uniquely New Zealand, but that also resonated with the Japanese attendees.
“Being part of Te Rautaki Māori, ENZ’s Māori Steering Committee, I have had the opportunity to learn some te reo and Māori cultural practices, which I realised has many commonalities with those of the Japanese,” said Misa.
The fair began with a mihi to welcome a group of junior high school students and teachers from Tokyo Seitoku University Junior and Senior High School, a private secondary school that sends all 150 of its year 3 junior high school students to New Zealand schools for one term every year.
Following the mihi, a group of over 30 students from Hamilton Boys’ and Girls’ High School performed a haka and waiata which brought tears to the eyes of many students and parents.
“The kapa haka performance increased visitor numbers for sure – it was such a moving performance. A student from Hamilton Boys’ who’s half Maori, half Japanese translated the meaning of each performance to attendees in Japanese, so impressive!
This year’s fair also saw an increasing number of mothers interested in taking their young children to New Zealand.
“With the Japanese government’s focus on improving the nation’s English language capability in preparation for the 2020 Tokyo Olympics and Paralympics, the average age of English learners in Japan is getting younger,” Misa said.
To address this demand, ENZ is working closely with SIEBA to promote its PSP programme, representing more than 40 primary schools available to receive international students over five years of age.
The ENZ Japan fair in 2019 will be held during the Rugby World Cup on 22 September 2019 followed by an agents/educators’ seminar and networking event in Tokyo on 24 September 2019.
For those interested in attending the fair, pre-registration is now open at ENZ Events page here.
Any New Zealand secondary school or tertiary institution bringing their kapa haka group on a tour to Japan next year and wish to perform at our fair, please email email@example.com.
EdTech connections good for business
This was the view from Education New Zealand hosted networking events for over 40 representatives from the edtech sector in Wellington, Auckland and Dunedin last month.
It was a great opportunity to share development and export experiences and meet like-minded business contacts. As well as making new business connections, attendees were interested in ways to create more opportunities to learn and collaborate.
Bennett Medary, Chairman of the NZ Technology Industry Association, spoke to the meetings about creating a group of edtech members under the NZTech umbrella. Edtech investor, Dr Sue Watson, Chief Executive of Summit Education Asia Pacific, facilitated the discussion.
Views were varied but overall attendees were positive about the formation of an edtech sector group, particularly as part of a well-established industry association. There was interest in a group that connected widely across sectors including with educators, other tech companies and investors.
Chris Bulman of Bud-e-Digital said: “Getting together is important so you can learn from what others are doing and joining with NZTech would mean that edtech companies are hooked into the wider tech sector.“
Other priorities expressed for the group included coordination and monitoring of international research and trends, support to take New Zealand companies to market, and established opportunities for networking and real collaboration.
“Working together means the sector can have more resources to build the reputation of New Zealand edtech which is good for us all,” said Joanne Ho of Kiwa Digital.
NZTech and ENZ are working on the formation of an edtech group and will be contacting people who offered support at the meetings to help develop a programme for the group to grow the value of the edtech sector.
To learn more about global edtech opportunities and New Zealand’s special advantages – a high quality education system and an innovative, problem solving culture - watch this video from the EdTech for Export conference held in late June this year.
Joint initiative supports school group visits
To make the most of every opportunity to grow international education in schools across the country, Education New Zealand (ENZ) and the Schools International Business Association (SIEBA) have established a ‘clearing house’ for school student group visits.
There is increasing interest from such groups in visiting New Zealand, particularly from Japan, China, Thailand and Korea. Schools aren’t always able to accommodate these visits however, so ENZ and SIEBA are working together to channel the enquiries through a clearing house that aims to say ‘yes’, as a starting point, to any request. The clearing house then works behind the scenes with its members to identify schools that are keen (and have the capacity) to host, determine appropriate pricing for the visit, and ultimately improve the experience of, and bring efficiencies to, group visits to New Zealand.
ENZ is promoting the SIEBA clearing house service to its in-market networks, including agents and schools who are considering New Zealand as a destination for school group visits.
The service is another ‘value add’ by SIEBA and is free to its members. If you are a school (irrespective of whether or not you are a SIEBA member) that receives requests to host a group but is unable to, ENZ asks that you forward the request on to SIEBA. For more information on the clearing house please contact firstname.lastname@example.org
In the 17 February issue of E-News, we let you know about the Ministry of Education’s new online form for state and state-integrated schools to make it easier to register visiting groups of international students. Find out more about this here.
Alumni news - launch the New Zealand Educated LinkedIn group
We encourage you to look at this and refer the LinkedIn group to your own alumni and ask them to join up.
This is the first stage in our work with alumni. Once there are more members in the group we will start sending out notice of events, encourage alumni to form groups and start discussion forums.
Here is a comment from one of the alumni who recently joined: “Thank you very much for invitation, this group would make me feel like return back to NZ. Keep in touch.”
Huge response to Indonesia promotion
Prime Minister John Key and Education New Zealand Chief Executive, Grant McPherson, recently visited Indonesia. One of the highlights of the trip was a Jawa Pos event in Surabaya involving 2,500 students and 500 teachers to promote a competition to win a trip to New Zealand.
Jawa Pos is the largest newspaper group in Indonesia with over 500,000 copies circulated daily. Zetizen is Jawa Pos’ new news portal targeted at young people aged between 12-23 years old.
Jawa Pos wanted to generate a buzz around the launch of their new platform. After consulting with NZ Inc. in Indonesia it was decided that a competition to win a trip to New Zealand would be the perfect hook to grab young people’s attention.
The tagline of the competition is: be a good Zetizen and go to New Zealand. Young people are being tasked with taking a positive action in their community and writing a short essay about why they should be chosen to come to New Zealand.
Jawa Pos has been profiling New Zealand and New Zealand educational institutions since the competition launched in May. The newspaper group will fly 34 young Indonesians to New Zealand in November for the trip of a lifetime – all captured and documented by a group of journalists who will be accompanying them.
Education New Zealand, New Zealand Trade and Enterprise and the Ministry of Foreign Affairs and Trade are putting together a fantastic programme. The group will visit schools and tertiary institutions in Auckland, Rotorua and Wellington. They will also get the chance to sample the wonderful tourist activities and fantastic food New Zealand has to offer.
This competition is giving New Zealand fantastic profile and reaching a very targeted age group. These young people may very well go on to study in New Zealand.
Industry leaders gather for SIEBA hui
In 2016, international student enrolment numbers were 131,609. Of these, approximately 19,000 were enrolled in the New Zealand school sector: 16,390 at secondary level and 2,912 at primary. These numbers are expected to increase with a 16% growth in the primary school sector and 6% growth in secondary.
ENZ Chief Executive Grant McPherson said the hui was a great chance to connect with the school sector, and to update attendees about what’s happening in the wider industry.
“We appreciate the hard work you’re doing on behalf of students. You’re making an important contribution not just to your organisation but also to your region and New Zealand.”
The economic value of New Zealand’s international education industry in 2016 was estimated to be $4.5 billion. The schools sector is valued at $752 million, with $142 million coming from primary schools.
“Of course, it’s not all about economic value – we also know that international students bring cultural diversity and other wider benefits to our communities, classrooms and regions,” said Grant.
The hui was also an opportunity to celebrate leadership in the school sector through SIEBA’s inaugural leadership awards. Five awards were presented and ENZ would like to congratulate and thank those recipients.
Diana Murdoch – Garin College
Diana has more than 20 years’ experience in international education working in the tertiary and school sectors. She has led the delivery of international business services to schools through her own company and has been a role model for innovation and thinking ‘outside the box’. She has presented at conferences, led workshops and mentored new directors. She remains enthusiastic and passionate about international education and continues to become involved in projects to support growth whenever she can. Diana is the SIEBA liaison for her region.
Kim Harase – Academic Colleges Group
Kim has a rich history of 33 years in international education in the UK, Australia and New Zealand. In 1999, as Associate Principal & Director of Marketing she led international marketing for a group schools. From 2006, she has focused solely on international marketing, sales and business development. Kim is a regular presenter at conferences, is a member of ATEED’s Futures Group and was a member of ENZ’s School Sector Reference Group. Kim has been a valuable resource for the school sector for many years.
Lee Simeon – Pillans Point School
Lee has been an international director for the past 8 years and is passionate about international student welfare and creating a family-like environment within the international community at her school. Lee has played a lead role in helping numerous other schools to gain signatory status and is seen as a key resource for other schools going through the application process. In 2016, Lee represented primary schools as a co-author of the school sector Code guidelines and is the SIEBA liaison for her region.
Anne Marie Biggs – Glendowie Primary School
Anne Marie is the Principal of Glendowie Primary since 1995. As well as a string of education firsts to her school’s credit, Anne Marie has built international student numbers to more than 50. The school serves as a model of success for the primary school sector and Anne Marie is the first to offer guidance and share with colleagues and other schools. She has partnered with ENZ on growth projects, is a member of Study Auckland and served as a member of the SIEBA Establishment Board.
Denise Berry – Pakuranga College
Denise is Director of International at a leading Auckland high school. She has been a key member of her cluster group since 1996. She has been a mentor for many schools and directors new to international education. She was a leading author of the Code and Guidelines 2010, and also a co-author of the School sector guidelines 2016. Denise has a wealth of knowledge and has become one of the school sector’s go-to people for support and advice.