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South America webinars a success
Last week, the ENZ South America team organised the first New Zealand Regional Webinars Marathon for education agents in South America, sharing information about education, tourism, economy and local industries from around New Zealand.
The webinars were presented by representatives from regional organisations and hosted by ENZ. Javiera Visedo, ENZ’s Senior Market Development Manager Colombia and Chile said webinars are an effective and low cost marketing tool that allows them to provide training for agents without moving from their desks.
“Agents are not able to attend all the education fairs, which can also be a big piece of work for our team. The webinars are a great way to solve both those issues, and allows us to connect with agents across the region without having to hold an in-person event,” said Javiera.
“In a large region like ours, we need to be creative!”
The sessions focussed on cities such as Dunedin, Wellington, Rotorua, Christchurch and Queenstown, presented by regional representatives Margo Reid of Study Dunedin, Christine Pugh of Grow Wellington, Meri Gibson of Rotorua Education, Karen Haigh of Christchurch Educated and Aaron Halstead of Study Queenstown.
The South American team said the webinars were a great success with more than 1,000 registrations and nearly 650 attendances - an average of 130 agents per session.
The majority of participants were from Brazil and Colombia, the largest markets in the region, though agents from Argentina, Peru and Ecuador also took part, reflecting a large interest in New Zealand education from the region.
ENZ hosts Kiwi orientation for Tokyo students
ENZ hosted an orientation for 33 high school students about to embark on a year of study in New Zealand at the New Zealand Embassy in Tokyo last Friday.
From education to lifestyle, representatives from ENZ and MFAT spoke to the students about everything New Zealand has to offer.
The students are part of the “Next Generation Leadership” programme organised by the Tokyo Metropolitan Board of Education. Under this programme, some 200 high school students in Tokyo are selected annually to receive scholarships for one year of study in the US, Canada, Australia – and as of this year, New Zealand, which will receive 40 students starting February.
The New Zealand study orientation included an interactive Q&A session discussing pathways to New Zealand universities (including ITP and PTE options), outdoor activities available in New Zealand and how computers and technology are incorporated in the classroom. One student made a speech in English during the day, expressing her excitement for her adventures in New Zealand.
Ahead of Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics, the Tokyo Metropolitan Board of Education has been busy working with the city’s school sector to promote international education and student exchange.
To further strengthen its relationship with the Board, ENZ will be securing a new partnership under the Arrangement on Education Cooperation. The partnership is set to be signed by ENZ and the Board next month with a reception to be held at the New Zealand Embassy in Tokyo.
Misa Pitt, ENZ’s Senior Market Development Manager – Japan, said the partnership with the Board of Education in the nation’s capital is a significant milestone for ENZ Japan.
“This partnership will provide a fantastic opportunity for us to promote future expansion of the existing student/teacher training programme in New Zealand as well as to support the Board’s new initiative on inbound student recruitment to Japan.
“We look forward to working with SIEBA, English New Zealand and other groups to introduce the exciting new programmes available in New Zealand.”
Kiwi scholars tour India
Eight business students from Ara Institute of Canterbury and 20 fashion, textile and business students from Massey University are currently spending four to six weeks in India. The PMSA programme is funded by the New Zealand government and encourages New Zealand students to study in Asia to experience the benefits of international education.
John Laxon, ENZ’s Regional Director – South East Asia and Middle East, said the PMSA reinforces the New Zealand Government’s commitment to India and our education relationship.
“These scholarships build on New Zealand’s status as a top destination for Indian students, creating partnerships with prestigious Indian education institutions and between the future leaders of both countries.”
As part of the PMSA programme, eight of Ara’s business school scholars will spend six weeks attending a series of classroom lectures at Jaipuria Institute of Management in Noida and KCT Business School in Coimbatore to develop a better understanding of the business environment in India. This will focus on aspects like entrepreneurship and the Indian rural economy. While in India, they will also visit local business establishments including dairies, textile mills and start-ups.
In January, ENZ hosted the Ara students at the New Zealand High Commission for an interactive session about New Zealand’s relationship with India, and the engagement opportunities available. The session was chaired by Acting High Commissioner Suzannah Jessep, and was also attended by faculty members from Jaipuria and Ara Institute.
Following this, ENZ also hosted a project presentation at the New Zealand High Commission called ‘Closing the Loop’ for the Massey awardees, based on India’s circular economy strategy to phase out land filling of recyclable materials by 2025.
The Massey students teamed up with 20 creative arts students from National Institute of Fashion Technology (NIFT), New Delhi, to produce an outfit made from sustainable and organic materials sourced in India.
Students worked in groups mixing their textile, fashion and business talents, and even created a sustainable ‘business plan’ to accompany their outfits. The High Commission lawns were then transformed into a makeshift runway for the students to showcase their garments to the senior faculty members from Massey and NIFT in attendance.
Sue Prescott, Senior Lecturer and Major Coordinator for Fashion Design at Massey University said the event highlighted the potential for fashion to address real world issues such as over-consumption, global warming and ethical production processes.
“Through studies in fashion supply chain, traditional fashion industry methods are challenged, and team design and production projects like this help lead to innovative and sustainable thinking.”
Miriama Kamo returns to NZIEC
“Miriama did such a great job emceeing last year’s conference that we’re delighted to have her return to NZIEC 2017,” says Sam Mackay, ENZ Strategic Projects Manager.
Miriama is presenter of TVNZ1’s flagship current affairs programme, Sunday, co-presents current affairs programme Marae, is a regular 1NEWS newsreader and is the host on TVNZ1’s new lifestyle programme, Kiwi Living.
“I learned so much from NZIEC 2016 that I’m coming back for more!” says Miriama.
“I’m looking forward to seeing everyone again at this year's conference.”
“Miriama will be joining us for the duration of conference and will bring her considerable interviewing talents to several breakout sessions,” says Sam.
“I’m sure Miriama will keep our panel participants on their toes!”
The 26th New Zealand International Education Conference and Expo will be held at the SkyCity Convention Centre in Auckland on 22 and 23 August 2017. Registrations will open in May.
For more information, check out www.nziec.co.nz and keep an eye out for our e-News updates.
Event season in Viet Nam
Two alumni networking events had more than 200 registrations, as well as the participation of Immigration New Zealand (INZ) and New Zealand Aid, who answered queries from students and parents about studying in New Zealand.
Several seminars were held alongside the fairs to discuss student visas, the New Zealand curriculum and NCEA, and the NZ ASEAN Scholar Awards. The seminars drew significant interest with the rooms full for most of the day.
Ben Burrowes, ENZ’s Regional Communications & Strategic Relations Manager for South East Asia, said it was fantastic to see so much interest in the seminars.
“It was clear that the students and parents had already conducted their own research and had come prepared with specific questions on programmes of study and life as a student in New Zealand.”
The Hanoi agent seminar, held on 17 March, included student visa updates from INZ, followed by education agent training and “speed meetings” between local agents and New Zealand education providers.
The events were accompanied by a comprehensive public relations programme that resulted in good coverage in Vietnamese media. Some 15 local media members attended a media briefing in Ho Chi Minh City, seizing the opportunity to interview two Vietnamese alumni and Ben.
The ENZ team also conducted an online chat with vnexpress.net, a top online news website in Viet Nam with over one million views per month. During the two-hour live chat session, questions were put to panel members Ben, Chris Klaassen (Chair of SIEBA), Giang Nguyen (University of Waikato’s SEA Regional Manager), and Lucy Nguyen (SIT’s International Marketing Officer for Vietnam). They answered nearly 60 questions ranging from New Zealand’s quality of education, the transferability of qualifications, the high school system and NCEA. After the live chat, the answers remained on the news site and were syndicated by many other online sources.
Ben said the number of questions put to the panel was a positive sign.
“A number of questions asked for comparisons between New Zealand and some of our stronger competitors – a further testament to the growing market awareness of New Zealand,” he said.
Air New Zealand was among the events’ partners, providing two sets of return tickets to New Zealand at the fairs.
Dr Jason Fox joins NZIEC
Dr Jason Fox is a self-described “modern day wizard-rogue,” author and leadership adviser, who uses his expertise in motivation design to show leaders how to unlock new ideas and move beyond the status-quo in order to remain relevant.
At NZIEC, Jason will discuss how to ‘Lead an International Education Quest’.
“I'm very much looking forward to joining you at NZIEC this August,” says Jason.
“Nearly everything in the international education industry is changing, and faster than ever before. To build for the future, we need something different. It’s time to lead a quest.”
Sam Mackay, ENZ Strategic Projects Manager says Jason is sure to stimulate some interesting thoughts and discussions over the course of the conference, and will be delivering this year’s opening keynote as well as the closing address.
“This means Jason will be engaging with delegates over the course of the conference, and will be on hand to draw everything together after two days of discussions and debate,” says Sam.
“You won’t want to book an early flight!”
We’ll have more keynote and plenary speaker announcements to make before registrations open in May. NZIEC 2017 will be held at SkyCity Convention Centre in Auckland on 22 and 23 August.
BPO Intelligence joins NZIEC 2017 as lead partner
“We are delighted to be a part of NZIEC for a fourth consecutive year, and excited to be doing so as lead partner,” says BPO Intelligence CEO, Naresh Gulati.
“NZIEC is quickly growing into one of the most popular conferences on the global international education circuit, and we look forward to sharing our expertise in leadership and innovation, and helping to explore strategies for growth and development in international education,” says Naresh.
The innovative marketing and communications company works closely with many providers across the country, and 85 percent of universities in Australia and New Zealand, to aid them in their international marketing endeavours.
“We appreciate BPO’s commitment to supporting the development of New Zealand’s international education industry through its backing of NZIEC,” says ENZ chief executive Grant McPherson.
“BPO has been a strong supporter of NZIEC for the past three years, so we’re thrilled to have them involved for the next phase of the conference’s development.”
“I encourage all conference delegates to head along and touch base with Paree Brar and the BPO team at the Expo Hall,” says Grant.
NZIEC 2016 attracted a record 682 delegates over two days. NZIEC 2017 will be held at SkyCity Convention Centre in Auckland on 22 and 23 August, with pre-conference workshops held on the afternoon of Monday 21 August.
Registrations will open on Wednesday 17 May and places are expected to fill quickly. Find out more at www.nziec.co.nz
Marketing tips for schools
These topics and more were discussed during The Crowdsource Café session, led by ENZ Business Development Managers Mary Camp and Richard Kyle. The session tapped in on the wealth of experience in the audience by pooling together practical ideas for improved marketing of schools.
Working in groups, participants shared key tactics they use to nurture meaningful relationships with students, school staff, agents, the local community and alumni.
“Participants all agreed that our industry is built on relationships. They left the session with the challenge of taking away one thing they could action in the next week. No better time than now to get that action going!” Richard said
“It’s also great to remember that the ENZ Skills Lab is a rich resource that schools can use, with many tools that take you step-by-step through marketing projects (including digital marketing and PR),” he said.
ENZ Online Agent Training is closing
In order to facilitate the re-build of the training programme, the current Agent Training in no longer accepting registrations for new learners.
The current Agent Training will become fully unavailable to those currently registered after Saturday 30 June 2018.
(Please see our e-new article on 23 May for details.)
To continue, click on the below link to advise you understand that the current Agent Training is closing and the time frames advised.
Japan events bring growth and connections
Although this was the third year the fair has run, ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, noted a prevalence of tertiary students this year, often seeking degree programmes.
"While Japan hasn’t traditionally been a study-to-work market, concerns over employment outlook as well as anxieties over life in retirement with the declining population could be encouraging the Japanese to pursue new options to secure their future,” she said.
The fair attracted a record 550 visitors, including 340 students, and 37 New Zealand providers.
As destination marketing plays a key role in student attraction to New Zealand, ENZ received support from Tourism New Zealand and Air New Zealand for the fair, and also welcomed Tobitate! (Leap for Tomorrow) Study Abroad, led by Japan’s Ministry of Education, Culture, Sports, Science, and Technology (MEXT), as the official supporter for the fair. '
“MEXT’s support is an endorsement of ENZ’s 3-year operation in Japan, and a testament to our 10% market growth in 2016,” said Misa.
ENZ’s Sam Heeney, Tomoko Nishikawa from Tobitate Office and Misa Kitaoka.
A representative from the Tobitate Office gave a presentation during the fair, explaining the application procedures and encouraging students to apply for the scholarship to study in New Zealand.
The presentation was followed by a panel of three Tobitate alumni who shared why they chose to study in New Zealand.
In conjunction with the fair, ENZ hosted two education seminars in Osaka and Tokyo, with a record 164 education agents and institutions attending. For those that sought to expand their existing network, SIEBA’s presence was much appreciated as it introduced standardised contracts, as well as services including primary and secondary student placements.
Education seminars have been increasingly popular amongst school teachers looking to send students and student groups to New Zealand secondary schools. This initiative is driven by the Japanese government’s push for internationalisation ahead of the 2020 Tokyo Olympics and Paralympics.
Julie Haskell, Director of International at the University of Auckland English Language Academy (ELA) has attended ENZ events over the last three years.
“Attending these events has helped ELA to identify new business opportunities as well as developing existing partnerships,” she said.
“We look forward to attending future events in Japan.”