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Introducing Sharon-May McCrostie, ENZ’s new Director Sector Engagement
Can you tell us about your professional background including the role you had prior to joining ENZ?
After graduating from the University of Waikato with a Bachelor of Management Studies specialising in Japanese and International Business, I joined the primary export sector. I held a range of sales, marketing and business development roles in the seafood and horticultural sectors with a focus on Asian markets, including with ENZA (the NZ Apple and Pear Marketing Board) in Singapore. My first job was in Bluff, exporting live lobster!
Prior to joining ENZ, I spent 20 years with New Zealand Trade and Enterprise in a range of roles supporting NZ exporters to realise their international growth ambitions. In my last role there, I was Customer Director where I led a team of customer managers supporting digital technology and services exporters across the central New Zealand region.
What are your thoughts on your new role so far?
I feel I have joined ENZ at the perfect time as the team here comes together to co-create next year’s business plan. Early in the role, I was catapulted into focus groups with sub-sectors to understand their priorities and ensure we focus on the right opportunities and challenges to enable the international education sector to flourish. Providers were generous in sharing insights and setting expectations for ENZ, providing important input into the business planning process.
As we work through the process, I have been incredibly impressed with the knowledge of my team and the wider ENZ team, and admire the depth of passion and ambition to ensure we make a difference to the sector.
What do you see as the challenges and potential opportunities for our sector?
The market for international learners is hyper competitive, and our main competitors are driving hard to win market share in the face of ongoing global uncertainty. New Zealand has an excellent reputation for education, but we must be smarter and nimbler to maintain an edge over our competitors and attract quality learners to NZ.
We must continue to build brand awareness and enable agents and providers to provide a compelling case for choosing a NZ education. As the sector shifts from recovery to rebuild, it is an opportunity to think differently about how we partner with the sector to co-create a robust, resilient, and innovative sector that meets the needs of the future learner: I am excited to be part of that conversation.
Outside of work, what do you like to do?
Wellington is blessed with rolling hills that embrace the harbour, and I love running its trails and taking in the soaring views. I also love to swim – mostly in a pool, with the occasional plunge in the ocean. Otherwise, I love to read, rummage through op shops for vintage china and linen, and hang out with my daughters who are my biggest teachers.
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Smart cities and AI technology key focus for KIWI Challenge 2023
The competition is designed to inspire youth across Indonesia to be engaged in entrepreneurial activities that address societal issues.
The 2023 theme is “Reforming Indonesia’s mobility and smart cities using AI technology”.
Education New Zealand Manapou ki te Ao (ENZ) organises the competition in collaboration with a New Zealand university and Kopi Tuli (Deaf Cafe), a deaf community in Jakarta. This year, ENZ is partnering up with Auckland University of Technology (AUT) to co-host the initiative.
School groups are required to submit video entries to a judging panel made up of AUT academics and ENZ representatives. Submissions are reviewed by the panel and finalists selected. The students will then be supported through a number of workshops and mentoring by the AUT academics.
The participating academic from AUT is Senior Lecturer International Business, Strategy and Entrepreneurship, Dr Taghreed Hikmet, who has expertise in smart cities and is passionate about mentoring and inspiring young future leaders. She has had close involvement in multiple programmes like YES, where she mentored young entrepreneurs pitching their business ideas.
Dr Hikmet says she is honoured to be involved this year.
“It is a delight to have the opportunity to inspire Indonesian students to think creatively about what the future can look like. The development of smart cities is about improving sustainability, creating opportunities for economic development and enhancing the quality of life for people, I’m looking forward to seeing the ideas students put forward,” she says.
ENZ Director Asia Ben Burrowes says that this initiative showcases New Zealand’s world-class education and academics in a meaningful way.
“Now entering its fourth year, KIWI Challenge has grown into a unique platform for New Zealand and our top academics to remain connected to Indonesian students in a way that is in touch with what matters to them. We continue to work with partners in Indonesia to identify the themes that resonate with students” he says.
The winners of the competition will be announced on Saturday 25 November, the top three groups will be awarded vouchers worth IDR 2,000,000 – 10,000,000.
To date, the competition has attracted more than 1,000 Indonesian students through the programme and each year has showcased a New Zealand university and a particular theme. Previous university partners were Massey University (Tourism), Lincoln University (Agribusiness) and the University of Canterbury (Education Technology).
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Smart waste management idea sees students take out top spot in KIWI Challenge Indonesia finals
The theme was “Reforming Indonesia’s mobility and smart cities using AI technology”. This year’s initiative hosted 59 teams from across 37 schools for a total of 269 student participants, the highest ever at the KIWI Challenge.
The groups were required to submit video entries to a judging panel made up of AUT academics and ENZ representatives, who reviewed the submissions and selected finalists. Participants received mentoring from a New Zealand university academic through the process and took part in workshops to refine their business plans. They were given a taste of New Zealand’s learning environment along the way and built an understanding of our tertiary education offering for future planning.
The participating academic was Dr Taghreed Hikmet from AUT, a Senior Lecturer in International Business, Strategy, and Entrepreneurship who has expertise in smart cities and is passionate about mentoring and inspiring young future leaders.
The finals were held on Saturday 25th November, where six shortlisted teams from across Indonesia presented their ideas to a panel of judges made up of Dr Hikmet (AUT), Ben Burrowes (ENZ’s Regional Director, Asia), and Indonesia Embassy staff (representing Ministry of Foreign Affairs and Trade), Hira Trisnoputri.
UniSadhuGuna International College took first place with their ‘Greenlight’ business idea, a smart waste management enterprise which aims to create a sustainable waste management system that actively involves households, businesses, and the government. UniSadhuGuna International College received a voucher worth 10,000,000 Indonesian Rupiah for winning the competition.
Winners! The team from UniSadhuGuna international College took out first place with their ‘Greenlight’ business idea.
Dr Hikmet reflected on the KIWI Challenge warmly. “It has been truly rewarding, observing the outstanding progress and growth in the finalists' projects, presentations, and overall confidence.
"It was a privilege to engage with high school students across Indonesia, contributing to the vibrant entrepreneurial spirit fostered by the competition. Excitement brews within me for the potential of future collaborations and initiatives,” Dr Hikmet concluded.
Following the finals, Ben Burrowes and Dr Taghreed Hikmet participated in an Instagram Live session with KOMPAS TV, the leading media network in Indonesia. This Instagram Live generated a total of 3.4k views and the highest number of people watching online was 348. You can watch the Instagram Live here: Part 1 and Part 2.
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Advertising opportunity for Japan’s New Zealand Study Guidebook
The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.
ENZ’s Business Development Manager – Japan, Tomomi Kontani said that there is increased demand for information on New Zealand’s education offering.
“We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan.
“The KBUNSHA New Zealand Study Guidebook is a trusted publication in Japan and advertising here is a great opportunity for education providers and regions to promote New Zealand education to the Japanese public. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and we hope regions can also participate in this special opportunity to introduce their regions and activities”, said Tomomi.
This guidebook was distributed at the annual student fair and education stakeholder events hosted by ENZ Japan in 2023 which attracted over 1,000 people. The New Zealand Study Guidebook will remain the main information source referred to and distributed at upcoming education events in Japan. ENZ encourages NZ providers attending the New Zealand Fair in Tokyo October 2024 to consider advertising in the Study Guidebook to reach your target audience in Japan.
Advertisement rates for individual providers range from approx. NZD 2,500 to NZD 6,020 for guidebook and/or website listings. With the “Premier Plan” and “Advertorial Plan”, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.
For regional groups, download the proposal here for further details on the guidebook and pricing (approx. NZD 2,200 for a 2-page colour advertisement and NZD 3,300 for a 4-page colour advertisement).
Bookings must be made by 28 June 2024. For more information, visit the KBUNSHA website here. You can view last year’s guidebook here.
Alternatively, interested New Zealand education providers and regional groups can contact KBUNSHA for any questions (available in English).
KBUNSHA contact:
Minori Takahashi (Director)
Tel: +81-3-3234-1744
Email: minori@kbunsha.com
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New Zealand and Viet Nam sign Arrangement, strengthening education ties
This arrangement was signed by New Zealand Minister for Tertiary Education and Skills, Hon Penny Simmonds and Viet Nam’s Minister of Education and Training, Nguyen Kim Son during the Prime Minister of the Socialist Republic of Viet Nam His Excellency Phạm Minh Chính’s visit to New Zealand from 9 – 11 March. Prime Minister Pham and Prime Minister Luxon witnessed the signing of this arrangement, which covers the period 2023 – 2026.
The EEA, which will replace the Strategic Engagement Plan on Education (SEP) 2020 – 2023, identifies areas of engagement and sets new targets over the next three years.
Specific areas covered in the arrangement include collaboration and information exchange in English language training, short courses and executive education programmes that New Zealand provides in Viet Nam.
The arrangement will also explore opportunities to build mutual value in English language literacy, early childhood education and science, technology, engineering, and mathematics (STEM) disciplines. Sharing and publicising scholarship programmes in both countries will be undertaken while institutions will also be encouraged to increase research engagement as well as student, lecturer and research exchange activities.
Both countries have also agreed to actively support the activities of alumni groups in both Viet Nam and New Zealand, and celebrate the lifelong connections generated through these networks.
The signing of this arrangement with Viet Nam aligns with the New Zealand Government’s priority to revive international education, lift its contribution to New Zealand’s economy, and diversify international education markets. Concerted effort is going into deepening and broadening our overall bilateral relationship with countries in Southeast Asia including Viet Nam, including our trade and economic interests.
ENZ’s Acting Chief Executive, Linda Sissons, said the Education Engagement Arrangement provides an important opportunity to build on the longstanding education partnership between New Zealand and Viet Nam.
“Viet Nam is a multi-sectored market for New Zealand’s international education industry and the fifth largest source country for international students.”
“This arrangement demonstrates to prospective students and their families that New Zealand is a partner of choice for the Vietnamese Government in the field of education, which aligns with the New Zealand Government’s priority to build a more resilient and sustainable sector.”
“With its strong focus on partnerships, the arrangement also lays an excellent foundation for further growth by New Zealand’s tertiary sector. It presents real opportunities for our EdTech sector to continue to build on the recently completed market familiarisation trip, with further development of opportunities that support Viet Nam’s digital transformation strategy.
Bilateral meeting between New Zealand and Vietnam during the Prime Minister of Vietnam, His Excellency Mr Pham Minh Chính's visit to New Zealand. March 11, 2024 in Wellington, New Zealand. Photo by Mark Tantrum.
The first Strategic Engagement Plan on education (SEP) was signed in 2015, laying the foundation for a strategic education partnership between New Zealand and Viet Nam. The SEP sits under our overarching bilateral Education Cooperation Arrangement between the Ministries of Education, which was refreshed in 2022. The SEP was renewed in 2018 and again for the period 2020 – 2023, between Education New Zealand and Viet Nam’s Ministry of Education and Training (MoET) and was signed during the year we marked the 45th anniversary of diplomatic relations with Viet Nam (2020). This built on existing education initiatives and identified new opportunities to be co-developed and delivered for the mutual benefit of both countries. You can read about the last signing of the Strategic Engagement Plan in 2020 signing here.
Following the signing of the EEA, both education ministers participated in a bilateral meeting to discuss the education relationship between the two nations, current priorities and the development of activities under the new arrangement. This discussion touched specific areas of collaboration such as early childhood education, institutional partnerships and vocational training.
Minister Penny Simmonds present Minister Nguyen Kim Son a gift following the bilateral education ministers meeting.
New Zealand is offering Vietnamese students two government scholarship programmes for secondary school study (the New Zealand Schools Scholarships – NZSS) and for postgraduate study (the Manaaki New Zealand Scholarships). In view of increasing demand for study with New Zealand, ENZ has implemented a wide range of initiatives to equip Vietnamese learners with the 21st century skills, and support families in obtaining up-to-date information to plan for their study journey in New Zealand.
The New Zealand Education Day, ENZ’s flagship event, is scheduled on 19 and 20 October. It has been held annually since 2017 and attracts hundreds of visitors.
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PIF Recipient: Mission New Zealand
With support from Education New Zealand Manapou ki te Ao, New Zealand’s government agency for international education, Mission New Zealand showcases courses from a number of New Zealand institutes, and is being developed by The Mind Lab.
Mission New Zealand offers a fully immersive and distinctly New Zealand experience. It focuses on the best of what New Zealand has to offer and the benefits of being part of a global movement for positive change.
From anywhere in the world, learners can choose from a mix of short courses and micro-credentials, grouped around four themes that reflect New Zealand’s progressiveness and values: culture, tech innovation, creativity and sustainability. Courses range from one to 15 weeks in length, with a mix of free and paid options available.
A selection of The Mind Lab’s own micro-credentials is available on Mission New Zealand, along with offerings from Te Pūkenga - New Zealand Institute of Skills and Technology - and some of New Zealand’s most innovative private training establishments.
Visitors to the site will be greeted by the world’s first 360° virtual pōwhiri, starting at the gates of Ngāti Whātua Orākei Marae in Auckland. They will experience being called onto the marae with a karanga and stepping onto the grounds to be welcomed by members of Ngāti Whātua.
Personalised learning, with optional content and stories, insights and other material will help learners experience what makes New Zealand unique.
Through an immersive experience, Mission New Zealand invites learners to take the first step in a lifelong connection with Aotearoa New Zealand.
The new platform is designed to address the increasing global demand for connections with purpose and cause, for online learning options, and for shorter and more flexible courses.
Mission New Zealand is among a range of pilot projects supported by Education New Zealand's Manapou ki te Ao Covid Response and Recovery Fund product and service diversification workstream. This New Zealand Government-funded initiative encourages the development of new products and services in the international education sector.
The Mind Lab was founded in 2013 and has a strong background in innovation, online education delivery that builds impactful futures and building community connections, including relationships with iwi and Māori-led organisations.
More information:
