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Advertising opportunity in Japan
Click here to view a sample advertisement.
The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand. KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.
“With the New Zealand border gradually reopening to students from Japan, along with the recent New Zealand Prime Minister’s visit to Japan in April, this is a great opportunity for us to join forces to promote New Zealand education to the Japanese public. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and I hope regions can also participate in this special opportunity to introduce their regions and activities,” says ENZ Director of Education – Japan, Misa Kitaoka.
To advertise, bookings must be made by 30 June 2022 directly with KBUNSHA (details for English speaking contact person are included in the NZ Proposal).
Advertisement rates for individual providers range from $NZ1,200 to $NZ6,000 for guidebook and/or website listing. Individual providers can download the proposal here. Advertising copy can be provided in English.
For further details on the guidebook and pricing for regional groups (starting at $NZ2,300 for a 2-page colour advertisement) download the proposal here.
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From the Chief Executive: Stepping up the promotion of international education
We’re about to embark on education-focussed travel that will include three of our important markets for international education – the United States, Chile and Brazil. As part of the trip, the delegation led by Education Minister Chris Hipkins will attend NAFSA, the world’s biggest international education event, held in Denver, Colorado.
This trip will also feature the launch of ENZ’s amazing new global marketing campaign on 31 May 2022 at NAFSA – there’s a sneak preview in this issue of E-News.
I’m also delighted to let you know that planning is well underway for the 29th New Zealand International Education Conference (NZIEC) to be held in August. To ensure we reach the widest possible audience at a critical time for the rebuild of the industry, NZIEC 2022 will be delivered in a virtual format this year, at no cost to attendees.
Following on from the government’s announcements earlier this month on changes to immigration settings and the restart of student visa applications from 31 July 2022, there have been two further announcements that are important for the international education sector. These relate to the outcome of recent consultation on enrolling international fee-paying students under Year 9, and a refresh of the New Zealand International Education Strategy.
International students up to Year 9
The government has decided to make no change to the ability of international students to enrol in New Zealand primary and intermediate schools. This follows earlier consultation on possible options to restrict the enrolment of international students below Year 9, which closed in March 2022.
This announcement has been widely welcomed, and demonstrates the government listened closely to feedback received from the sector and other interested parties. It’s good news that we can resume welcoming young students and groups to New Zealand schools across all age levels as our borders reopen.
New Zealand International Education Strategy (NZIES)
The existing NZIES dates back to 2018, and the impact of Covid-19 and the changed global education environment mean another look at the strategy is timely. Consultation on a refreshed NZIES 2022-2030 is underway, and I encourage you to provide your views and feedback before consultation closes on 24 June 2022.
The draft refreshed NZIES 2022-2030 reflects the government’s continued commitment to international education, and the need for us to focus on building back better from the pandemic. It includes two phases. The first phase is about rebuilding and recovery – promoting New Zealand’s education brand and supporting student recruitment. The second phase aims to build capability and investment in a more diverse and resilient international education sector.
As a package, the recent government decisions including the immigration rebalance mean we now have increased certainty about the operating environment for the international education sector. We look forward to working with you to rebuild our international education sector to be a major contributor to New Zealand. And we look forward to students from all around the world enjoying the benefits of a New Zealand education, and New Zealanders enjoying the benefits these students bring to our communities.
He rā ki tua – better times are coming.
Grant McPherson
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Around the world in five – July 2022
International
New Zealand’s offshore graduates call for post-study work visa extension
NZ reveals 30 groups for PM’s scholarships
New Zealand unveils 30 groups for Prime Minister's Scholarships
Current events to have “long-term impacts” on sector
Are universities solving or accelerating the environmental crisis?
New Zealand
Institutions get ready to welcome international students
Northland education and tourism sectors await international students
Farewelling the undiplomatic diplomat
Graduation gown tells story of time in NZ
Hopes foreign student numbers back to pre-Covid levels by 2024
International students reunite with families after two-year pandemic separation
PM’s scholarships fund indigenous links
How universities are luring lucrative international students back
Canada
Exploring Indigenous cultures and societies around the world
China
China lockdowns driving study abroad interest, say stakeholders
Colombia
They held a virtual course on Culture and Society for teachers and public officials
New Zealand offers virtual courses with its best universities
Education agencies will help Colombians for their education in New Zealand
Indonesia
Girls in tech & education New Zealand facilitates education for Indonesian women
Matariki, the Maori New Year as a New Zealand’s unique celebration
Malaysia
New Zealand ready to welcome Malaysian students this August
Mexico
“Clear signs” for recruitment growth in Mexico
Nigeria
Nigerian students — which countries will give you the best shot for visa approvals?
South Korea
Thailand
Embassy of New Zealand Open House New Zealand Hybrid Bachelor's Preparation Course
New Zealand Education partners with 5 Schools in Dang Rayong to develop digital classroom projects
United Kingdom
Prime Minister signs landmark science agreement with New Zealand
Viet Nam
International students return to New Zealand from 1/8
New Zealand Future Skills Summer Camp 2022 revealed
'Study Abroad Day' brings together more than 100 global universities
Strengthening education cooperation between Vietnam and New Zealand
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Innovation at Mission New Zealand
With support from the product and service diversification pilot funding round led by Education New Zealand Manapou ki te Ao (ENZ), the new platform is being developed and managed by The Mind Lab.
Mission New Zealand offers a fully immersive and distinctively New Zealand experience. It focuses on the key differences that New Zealand offers and the benefits of being part of a movement for positive change. A range of shorter learning opportunities are grouped under four themes that reflect New Zealand’s progressiveness and values: culture, tech innovation, creativity and sustainability.
Visitors to the site will be greeted by the world’s first 360° virtual pōwhiri, starting at the gates of Ngāti Whātua Orākei Marae in Auckland. They will experience being called onto the marae with a karanga and stepping onto the grounds to be welcomed by members of Ngāti Whātua.
A screenshot from Mission New Zealand's virtual pōwhiri
Personalised learning, with optional content and stories, insights and other material will help learners experience what makes New Zealand unique.
The new platform is designed to address the increasing global demand for connecting with a visible cause, for online learning options, and for shorter and more flexible courses.
There are still opportunities for New Zealand education providers interested in being part of this opportunity, before the marketing campaign gets underway over the next two months. The site will enable providers to test the demand for their short courses and micro-credentials in areas of New Zealand specialist expertise.
This project is part of ENZ’s programme to encourage the development of new products and services in the international education sector, supported by the COVID Response and Recovery Fund.
The Mind Lab was founded in 2013 and has a strong background in innovation, online delivery and building community connections, including relationships with iwi and Māori-led organisations.
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Latin America masterclasses showcase New Zealand education
From 25-26 October 2022, the Education New Zealand Manapou ki te Ao team in Latin America hosted the second edition of the Latin America Masterclasses, an online event that brings Latin American audiences closer to New Zealand universities and showcases the quality of a Kiwi education. There were more than 1700 registrations, and more than 1000 people joined during the six live broadcasts.
Centred around ‘Education for sustainable development’ as the main theme, the event brought together researchers from different subject areas to deliver classes focused on the importance of sustainability for the development of society. Lecturers from Massey University, Victoria University of Wellington, University of Waikato, Auckland University of Technology and Lincoln University participated.
The goal of the initiative was to highlight the quality of education in New Zealand, explore key themes in sustainability, and demonstrate how a New Zealand education prepares students for the future. To promote the event, ENZ carried out an extensive communications campaign on social media, press and trade channels, focusing on countries such as Brazil, Colombia, Chile, Mexico and Argentina. The campaign shared key messages about a Kiwi education with thousands of people across Latin America.
Dr Christian Schott of Victoria University of Wellington discussed sustainable tourism development
Dr Silvia Serrao-Neumann of University of Waikato talked about what makes cities more liveable
Attendees were able to learn why New Zealand education is considered a world leader in promoting independent thinking – through practical and collaborative teaching – with an emphasis on issues such as environmental preservation and sustainable business innovation.
The students also learnt about the concept of kaitiakitanga, which represents taking care of people and place, preserving traditional knowledge for the benefit of future generations.
The event's production team at work during the live broadcasts
All classes were broadcast in English, with simultaneous translation into Portuguese and Spanish. Participants were able to chat with ENZ staff and send through their questions for the speakers to answer live.
Following months of preparation for the event, the masterclasses were broadcast on ENZ’s own online platform in Latin America. The site is available to Latin American audiences and features the 2022 and 2021 Masterclasses. There are plans to transform the site in the future, into a permanent hub of events and content on New Zealand education for Latin America audiences.
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Indonesian students meet the KIWI Challenge
Now in its third year, this annual student entrepreneurship competition asks students from schools across Java and Kalimantan to provide innovative ideas or solutions, based on a given theme. Education New Zealand Manapou ki te Ao (ENZ) organises the competition in collaboration with Kopi Tuli (Deaf Cafe), a deaf community in Jakarta.
This year, ENZ has partnered with Massey University, which chose the theme of sustainable tourism.
The school groups will submit videos to a judging panel made up of Massey University academics and ENZ representatives. Submissions will be reviewed by the panel and finalists selected. The students will then be supported through a number of workshops and mentoring by the Massey University academics.
This mentoring will prepare finalists for their final pitch in the following weeks. After the final pitches are reviewed, the top three groups will be awarded vouchers worth IDR 2,000,000 – 10,000,000 and offered the opportunity to take part in virtual internships provided by Massey University.
Registrations and initial video submissions for KIWI Challenge 2022 have now closed and are currently being assessed by the panel. We received 36 videos from 18 schools across Indonesia – and they are competing to secure a place in the Top 5 finalists.
To date, ENZ has engaged more than 1,200 Indonesian students through the programme and each year has showcased a New Zealand university and a particular theme. Previous university partners were Lincoln University (Agribusiness) and the University of Canterbury (Education Technology).
“Now entering its third year, KIWI Challenge has grown into a unique platform for New Zealand and our universities to remain connected to Indonesian students in a meaningful way. Most importantly, we have worked together to identify themes that resonate with young Indonesians and then matched these with the expertise our New Zealand universities have to offer,” Chris Hipkins said.
“This year has seen another shift in topic, with student groups focusing on Sustainable Business and Entrepreneurship under the expert guidance of academics from Massey University. With the current challenges facing societies across the globe as a result of climate change, I’m looking forward to the ideas Indonesian students will develop this year in such a meaningful area.”
Professor Jan Thomas, Vice-Chancellor of Massey University, was also present at the launch event in Jakarta.
“We are honoured to be part of the 2022 KIWI Challenge, and to have the opportunity to inspire Indonesian students to tackle an issue of utmost importance to their homeland - tourism. Massey has many links to Indonesia, particularly through our research partnerships with the University of Mataram. It’s exciting to again be able to showcase our world-class teaching and research on foreign shores. Best of luck to all of the teams taking part in the KIWI Challenge this year.”
This year’s KIWI Challenge looks to build on the success of previous years and inspire youth to be engaged in entrepreneurial activities around important social issues, connect students from Indonesia with New Zealand academics and strengthen ties between Indonesia and New Zealand.
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Advertising opportunity for NZ education providers and regional groups in Japan
The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand. KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.
ENZ’s Business Development Manager – Japan, Tomomi Kontani says “New Zealand’s border is now fully open to students from Japan, and interests from students and their parents, schools, and education agents are shifting back from other options.
“This is a great opportunity for New Zealand education providers and regional groups to join forces with us to promote New Zealand education to the Japanese public. ENZ Japan is planning to host and participate in various students/business-to-business stakeholder focus events in 2023, and this guidebook will be the main information source we refer to and distribute at these events. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and we hope regions can also participate in this special opportunity to introduce their regions and activities.”
Advertisement rates for individual providers range from $NZ2,400 to $NZ6,600 for guidebook and/or website listing. Individual providers can download the proposal here. Advertising copy can be provided in English.
For regional groups, download the proposal here for further details on the guidebook and pricing (approx. $NZ2,400 for a 2-page colour advertisement and $NZD3,600 for a 4-page colour advertisement).
Interested New Zealand education providers and regional groups should contact KBUNSHA directly for any questions (available in English). Advertisement bookings must be made by 30 June 2023.
KBUNSHA contact:
Minori Takahashi (Director)
Tel: +81-3-3234-1744
Email: minori@kbunsha.com
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New Zealand and Viet Nam sign Arrangement, strengthening education ties
This arrangement was signed by New Zealand Minister for Tertiary Education and Skills, Hon Penny Simmonds and Viet Nam’s Minister of Education and Training, Nguyen Kim Son during the Prime Minister of the Socialist Republic of Viet Nam His Excellency Phạm Minh Chính’s visit to New Zealand from 9 – 11 March. Prime Minister Pham and Prime Minister Luxon witnessed the signing of this arrangement, which covers the period 2023 – 2026.
The EEA, which will replace the Strategic Engagement Plan on Education (SEP) 2020 – 2023, identifies areas of engagement and sets new targets over the next three years.
Specific areas covered in the arrangement include collaboration and information exchange in English language training, short courses and executive education programmes that New Zealand provides in Viet Nam.
The arrangement will also explore opportunities to build mutual value in English language literacy, early childhood education and science, technology, engineering, and mathematics (STEM) disciplines. Sharing and publicising scholarship programmes in both countries will be undertaken while institutions will also be encouraged to increase research engagement as well as student, lecturer and research exchange activities.
Both countries have also agreed to actively support the activities of alumni groups in both Viet Nam and New Zealand, and celebrate the lifelong connections generated through these networks.
The signing of this arrangement with Viet Nam aligns with the New Zealand Government’s priority to revive international education, lift its contribution to New Zealand’s economy, and diversify international education markets. Concerted effort is going into deepening and broadening our overall bilateral relationship with countries in Southeast Asia including Viet Nam, including our trade and economic interests.
ENZ’s Acting Chief Executive, Linda Sissons, said the Education Engagement Arrangement provides an important opportunity to build on the longstanding education partnership between New Zealand and Viet Nam.
“Viet Nam is a multi-sectored market for New Zealand’s international education industry and an important source country for international students.”
“This arrangement demonstrates to prospective students and their families that New Zealand is a partner of choice for the Vietnamese Government in the field of education, which aligns with the New Zealand Government’s priority to build a more resilient and sustainable sector.”
“With its strong focus on partnerships, the arrangement also lays an excellent foundation for further growth by New Zealand’s tertiary sector. It presents real opportunities for our EdTech sector to continue to build on the recently completed market familiarisation trip, with further development of opportunities that support Viet Nam’s digital transformation strategy.
Bilateral meeting between New Zealand and Vietnam during the Prime Minister of Vietnam, His Excellency Mr Pham Minh Chính's visit to New Zealand. March 11, 2024 in Wellington, New Zealand. Photo by Mark Tantrum.
The first Strategic Engagement Plan on education (SEP) was signed in 2015, laying the foundation for a strategic education partnership between New Zealand and Viet Nam. The SEP sits under our overarching bilateral Education Cooperation Arrangement between the Ministries of Education, which was refreshed in 2022. The SEP was renewed in 2018 and again for the period 2020 – 2023, between Education New Zealand and Viet Nam’s Ministry of Education and Training (MoET) and was signed during the year we marked the 45th anniversary of diplomatic relations with Viet Nam (2020). This built on existing education initiatives and identified new opportunities to be co-developed and delivered for the mutual benefit of both countries. You can read about the last signing of the Strategic Engagement Plan in 2020 signing here.
Following the signing of the EEA, both education ministers participated in a bilateral meeting to discuss the education relationship between the two nations, current priorities and the development of activities under the new arrangement. This discussion touched specific areas of collaboration such as early childhood education, institutional partnerships and vocational training.
Minister Penny Simmonds present Minister Nguyen Kim Son a gift following the bilateral education ministers meeting.
New Zealand is offering Vietnamese students two government scholarship programmes for secondary school study (the New Zealand Schools Scholarships – NZSS) and for postgraduate study (the Manaaki New Zealand Scholarships). In view of increasing demand for study with New Zealand, ENZ has implemented a wide range of initiatives to equip Vietnamese learners with the 21st century skills, and support families in obtaining up-to-date information to plan for their study journey in New Zealand.
The New Zealand Education Day, ENZ’s flagship event, is scheduled on 19 and 20 October. It has been held annually since 2017 and attracts hundreds of visitors.
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PIF Recipient: Mission New Zealand
With support from Education New Zealand Manapou ki te Ao, New Zealand’s government agency for international education, Mission New Zealand showcases courses from a number of New Zealand institutes, and is being developed by The Mind Lab.
Mission New Zealand offers a fully immersive and distinctly New Zealand experience. It focuses on the best of what New Zealand has to offer and the benefits of being part of a global movement for positive change.
From anywhere in the world, learners can choose from a mix of short courses and micro-credentials, grouped around four themes that reflect New Zealand’s progressiveness and values: culture, tech innovation, creativity and sustainability. Courses range from one to 15 weeks in length, with a mix of free and paid options available.
A selection of The Mind Lab’s own micro-credentials is available on Mission New Zealand, along with offerings from Te Pūkenga - New Zealand Institute of Skills and Technology - and some of New Zealand’s most innovative private training establishments.
Visitors to the site will be greeted by the world’s first 360° virtual pōwhiri, starting at the gates of Ngāti Whātua Orākei Marae in Auckland. They will experience being called onto the marae with a karanga and stepping onto the grounds to be welcomed by members of Ngāti Whātua.
Personalised learning, with optional content and stories, insights and other material will help learners experience what makes New Zealand unique.
Through an immersive experience, Mission New Zealand invites learners to take the first step in a lifelong connection with Aotearoa New Zealand.
The new platform is designed to address the increasing global demand for connections with purpose and cause, for online learning options, and for shorter and more flexible courses.
Mission New Zealand is among a range of pilot projects supported by Education New Zealand's Manapou ki te Ao Covid Response and Recovery Fund product and service diversification workstream. This New Zealand Government-funded initiative encourages the development of new products and services in the international education sector.
The Mind Lab was founded in 2013 and has a strong background in innovation, online education delivery that builds impactful futures and building community connections, including relationships with iwi and Māori-led organisations.
More information:
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Manaaki New Zealand scholars come together at first ever conference
The conference – the first in the Manaaki New Zealand Scholarships programme’s 70-year history – brought together 520 scholars from 54 countries.
A joint endeavour by the New Zealand Ministry of Foreign Affairs and Trade (MFAT) and Education New Zealand Manapou ki te Ao (ENZ) – - the conference programme was developed around the theme of ‘Enduring Connections: Global Partnerships and Sustainable Development’. A range of activities were made available to scholars’, including leadership and diplomatic panel discussions, thematic breakout sessions, and a cultural evening which allowed them to connect, learn and share experiences with others who are navigating similar academic journeys.
MFAT’s Unit Manager, Scholarships, Alexandra Grace, said that seeing this event realised has been a long-standing ambition for the programme. “And it exceeded all expectations.”
“Seeing scholars connect and forge networks that span geographic and thematic areas – gives us all the more reason to seek to make this an annual event.”
ENZ’s Director Scholarships, Carla Rey Vasquez, said the event was a huge success, receiving high praise from both education providers and scholars.
“We’ve had fantastic feedback and I’m really proud of what we have achieved. Carla said.
“We are delighted with how the conference enriched the learning experience of our tertiary scholars. It was a wonderful opportunity for scholars to grow their understanding of leadership, build their networks and strengthen their affinity to New Zealand.”
Scholars enjoying the conference.
General Manager – Sector Services, Sahinde Pala, said the conference highlighted the rich legacy of the scholarship programme and the enduring benefits it brings to New Zealand and its partner countries.
“A major highlight for me was when [during a panel discussion] Her Excellency Felicidade de Sousa Guterres of Timor-Leste read out a long list of current Members of Parliament and senior diplomatic personnel of Timor-Leste, who were all past Manaaki scholars!
“The conference really brought home the power of these scholarships and the long-term outcomes they have for New Zealand and our partner countries. The event’s cultural evening treated us to performances from 13 different groups of scholars – the energy and pride on show was just fabulous!” Sahinde said.
ENZ’s General Manager – Māori, Ed Tuari who along with mana whenua led a heartfelt Mihi Whakatau for the conference described it as “absolutely magical”.
“It was wonderful to see how the conference enabled a rich diversity of cultures that our scholars come from to be showcased over the two days.”
Scholars capture a moment at the Photo Wall at the conference.
