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• Ministerial visits to Asia shine light on education

  In China, Prime Minister John Key’s trade and diplomacy mission included the delivery of a speech at China Agricultural University in Beijing, and an interview with Hurun Report focused on the high quality of New Zealand education. This monthly publication is a leading luxury magazine in China. 

  Also in Beijing, Food Safety Minister Nikki Kaye attended a Massey University graduation celebration at the New Zealand Embassy. The nine Chinese graduates had completed a unique World Bank-funded "One Health" programme, integrating veterinary and medical specialist topics in a single curriculum as a measure against pandemics. Four graduates completed a Master of Veterinary Medicine (Biosecurity) degree and five completed a Master of Public Health (Biosecurity), in a programme delivered over a year in New Zealand and China.

  International education was a focus of Tertiary Education, Skills and Employment Minister Steven Joyce’s visits to Indonesia and Viet Nam in March. In Indonesia Mr Joyce opened the New Zealand Education Fair in Jakarta, met key Indonesian ministers including the Vice-Minister of Education, and hosted a New Zealand gala dinner with guests from the food, beverage, tourism, education and energy sectors. 

  While in Jakarta, Mr Joyce also witnessed the signing of a Memorandum of Understanding between Auckland UniServices and the Indonesian Geothermal Association to develop specialised geothermal training courses held in New Zealand and Indonesia. This followed his delivery of the keynote speech at the Indonesia New Zealand Renewable Energy Forum. 

  In Viet Nam, Mr Joyce attended a seminar with education agents, and delivered a speech focused on transnational education partnerships at the University of Economics Ho Chi Minh City. 

  In the same month, Malaysia was hosting a New Zealand delegation led by Minister of Maori Affairs Dr Pita Sharples, as special guests for New Zealand Week 2014. This festival, Lima Mata Ikan, in particular celebrated the cultural linkages between New Zealand and Sarawak. The Borneo Post International Education Fair was held in Kuching during this week.

  The announcement of the signing of the MOU between Auckland UniServices and the Indonesian Geothermal Association in Jakarta can be seen on the Beehive website.

  The gala dinner speech in Jakarta given by Minister Steven Joyce is here.

• Full house fairs

  The fairs in Santiago, Sao Paulo, Rio de Janeiro and Beijing, as well as New Zealand fairs in Surabaya and Jakarta in Indonesia, were all characterised by big crowds, with lots of keen interest shown by prospective students. 

  The prize in the round went to Beijing, where the New Zealand exhibition was awarded ‘best pavilion’ by the organisers of the China International Education Exhibition Tour (CIEET).  CIEET is acknowledged as China’s most influential international education fair ¬– the October 2013 tour attracted 443 education institutions from 32 countries, and over 40,000 visitors. Numbers were high again this year: on day one of the Beijing event, Education New Zealand staff handed out 1200 brochures. 

  We applied a bit of ‘Think New’ to our fair programme in Latin America this year. Innovations introduced in Chile included partnering with a reputable local education media/expo company to run a New Zealand only fair, which produced real improvements in the number and quality of student attendees. This bodes well for the coming fair in Bogota, Colombia. In Brazil we attended the FPP Edu-Expo commercial fairs in Sao Paulo and Rio de Janeiro and the New Zealand pavilion at both fairs was really popular.

  Another innovation was to host a live feed from two Brazilian bloggers currently studying in Dunedin (between them this pair have an online following of several million). The sessions with Caio Komatsu and Luana Mazotti at the New Zealand stand ¬in Sao Paulo attracted a lot of attention, with the second sitting extended from 30 minutes to an hour to accommodate all the questions from students at the booth.  

  In Indonesia, the New Zealand Education Fair in Jakarta was opened by the Minister of Tertiary Education, Skills and Employment Steven Joyce. The official launch, accompanied by a cultural performance by Te Puia, was well attended by over 20 media organisations, including national and cable television.

  A new aspect of the Jakarta fair was an alumnus presentation, by a graduate of Takapuna Grammar School and Auckland University. Vikra Ijas held a large audience in thrall with a humorous presentation on ‘The seven hardest things about living in New Zealand for Indonesian students’. With a closing endorsement “Life is about choices, I made the right one” it was a high value addition to the fair programme, the organisers believe.  

  Student numbers were high in Jakarta and in the fair in Surabaya the day before, with lots of the attending institutions commenting on the increased numbers of high quality prospective students, and greater awareness of New Zealand as a preferred study destination. 

  Next up: 

  March closes with events in Kuching, Malaysia (where New Zealand Week festivities are keeping Kiwis in the spotlight in lots of ways), and Shanghai and Guangzhou, China. In April, the fair round kicks off in India and in the Gulf states.

  Hyderabad fair advisory

  If you’re interested in The Hindu Education Plus fair in Hyderabad on 27 April, please get in touch with the organisers directly. Due to space restrictions we will run only a standalone ENZ booth. If you want to participate please contact event organisers directly: www.thehindu.com/features/education/article5339215.ece.
   

• Ministerial visits to Asia shine light on education

  In China, Prime Minister John Key’s trade and diplomacy mission included the delivery of a speech at China Agricultural University in Beijing, and an interview with Hurun Report focused on the high quality of New Zealand education. This monthly publication is a leading luxury magazine in China. 

  Also in Beijing, Food Safety Minister Nikki Kaye attended a Massey University graduation celebration at the New Zealand Embassy. The nine Chinese graduates had completed a unique World Bank-funded "One Health" programme, integrating veterinary and medical specialist topics in a single curriculum as a measure against pandemics. Four graduates completed a Master of Veterinary Medicine (Biosecurity) degree and five completed a Master of Public Health (Biosecurity), in a programme delivered over a year in New Zealand and China.

  International education was a focus of Tertiary Education, Skills and Employment Minister Steven Joyce’s visits to Indonesia and Viet Nam in March. In Indonesia Mr Joyce opened the New Zealand Education Fair in Jakarta, met key Indonesian ministers including the Vice-Minister of Education, and hosted a New Zealand gala dinner with guests from the food, beverage, tourism, education and energy sectors. 

  While in Jakarta, Mr Joyce also witnessed the signing of a Memorandum of Understanding between Auckland UniServices and the Indonesian Geothermal Association to develop specialised geothermal training courses held in New Zealand and Indonesia. This followed his delivery of the keynote speech at the Indonesia New Zealand Renewable Energy Forum. 

  In Viet Nam, Mr Joyce attended a seminar with education agents, and delivered a speech focused on transnational education partnerships at the University of Economics Ho Chi Minh City. 

  In the same month, Malaysia was hosting a New Zealand delegation led by Minister of Maori Affairs Dr Pita Sharples, as special guests for New Zealand Week 2014. This festival, Lima Mata Ikan, in particular celebrated the cultural linkages between New Zealand and Sarawak. The Borneo Post International Education Fair was held in Kuching during this week.

  The announcement of the signing of the MOU between Auckland UniServices and the Indonesian Geothermal Association in Jakarta can be seen on the Beehive website.

  The gala dinner speech in Jakarta given by Minister Steven Joyce is here.

• Think New in translation

  The Brand Lab online marketing toolkit run by Education New Zealand (ENZ) for industry users now includes over 200 individual pieces of marketing material in these languages: Chinese, Thai, German, Spanish, Portuguese, Japanese, Korean and Vietnamese. 

  That means there are translated versions of 11 posters, 3 brochures, various advertisement templates and the ‘New Zealand education story’ videos (subtitled).

  ENZ International Marketing Director Rachel Winkel says the translations truly internationalise the Think New brand, introduced in 2013. 

  “The brand and its supporting materials were designed to better promote New Zealand education internationally. The idea behind developing these resources is to build awareness of New Zealand education internationally – who we are and what we offer as a country – which paves the way for you to introduce your school, university, business or institution and its distinctive strengths in more detail.”

  Rachel Winkel says the translation project was “quite a big” undertaking that is expected to markedly strengthen the value of the free marketing toolkit to industry users. 

  “The Brand Lab is already proving really useful to education organisations. We have over 1,100 registered users now, and that is steadily rising every month, along with the number of downloads of materials from the site.

  “It is great to see lots of the ‘Think New’ material in use at fairs and in other recent marketing initiatives by industry – it means we are building a shared foundation of awareness of New Zealand as a ‘go to’ education destination.”  

  Having translated material available was the obvious next step for The Brand Lab, she says. 

  “It’s all about making it easy for education institutions and agents to reach out to audiences in their own languages.”

  Phase two of the translation project is underway, involving the creation of digital assets for different markets, in the form of web banners in a range of popular sizes.

  The Brand Lab use is free for organisations involved in New Zealand international education. 

  You can access the translated marketing collateral, as well as the existing English versions and hundreds of photos, on The Brand Lab.

• China hears our creative story

  Well-known author Emily Perkins addressed student audiences at Fudan University and Shanghai International Studies University in Shanghai; and Sun Yat-sen University and Guangdong University of Foreign Studies in Guangzhou.  

  Emily is the author of four novels, including The Forrests, and Novel About My Wife, and a collection of short stories, Not Her Real Name. She is also currently Senior Lecturer at the International Institute of Modern Letters at Victoria University of Wellington.

  She spoke from her own experience as a student, artist and creative writing tutor. This included talking about the support within New Zealand education for innovation and creative thinking, and the ways students are encouraged to discover their full potential and equipped with the knowledge and skills to achieve it.

  Emily proved a popular speaker, with ready audience participation in question and answer sessions around creative writing and the New Zealand education style.  Questions were sophisticated, and showed keen interest in writing technique and story construction, as well as the creative process. 

  Education New Zealand regional director Alexandra Grace says Emily’s tour was hugely successful. 

  “We need to be doing a lot more showcasing of excellence to tell our education story, and to think creatively about how we do this,” says Alex.  

  “Emily is a great ambassador not only for New Zealand literature, but also for New Zealand education, and certainly the students responded warmly to Emily’s exemplification of New Zealand’s teaching style.”

• Tokyo calling: new appointment

  Fiona has a Master of Arts in International Relations from Waseda University, Tokyo. She is a fluent speaker of Japanese and has studied, lived and worked in Japan.  Most recently the Business Education Partnership Coordinator at the Asia New Zealand Foundation in Wellington, Fiona has a solid background in the education sector.  

  Fiona will be based at the New Zealand Embassy in Tokyo from 7 May 2014, following two weeks orientation in New Zealand. An early focus of her work will be finding opportunities to partner with the Japanese government in its push to internationalise education under ‘Abe-nomics’. This may include initiatives such as improved English capacity and delivery, and exposing young people to international perspectives.

  Fiona will also be involved in collaborative efforts by New Zealand government agencies to produce products that are attractive to Japan as it gears up to hosting the Rugby World Cup 2019 and the Summer Olympics 2020. Products may include short-term English and rugby programmes, and programmes that address volunteer capacity building to support these major sporting events. 

  You can contact Fiona at this address: fiona.haiko@enz.govt.nz.

• Online visa application update

  Immigration ONLINE – Student will allow international students around the world to apply, pay fees and upload supporting documents online. The new service will be available to full fee paying, scholarship, exchange and English language students.

  Student applicants will still need to provide passports. This can be done offshore through Visa Application Centres or, if the applicant is already in New Zealand, through the INZ Palmerston North office.

  Apply on behalf of functionality – for INZ’s third party partners such as immigration advisers, education agents and education providers – is now set to go live in 2015. Later this year INZ will provide more specifics around the delivery timing in 2015.

  While the new system provides international students with a new way to apply for their visas, it does not affect existing services. All current student visa processes remain.

  Education agents can continue to use current methods of applying on behalf of applicants, and information about Immigration ONLINE – Student is being made available to agents so they can continue to give advice about application options to prospective student.

  For further information, please read detailed question and answers on Immigration New Zealand’s website.

• Showcasing NZ in cyberspace

  Lisa Futschek, Regional Director – Americas, Japan and Korea, said: “It all stemmed from an industry idea during the Latin American mission in November last year. It was dusk, we were all in a charter coach chugging over the crest of a steep hill and watching the millions of lights of Medellin miraculously materialise below us, when Prof. Al Gillepsie from the University of Waikato, mused about how we should be marketing New Zealand international tertiary education via subject rather than institution. Over a Colombian meal that evening, we sketched out a schematic on what that might look like and the seeds of the virtual fair were sown.”

  International Events Manager Caroline Carruthers said the experience for students was similar to physical fairs. “Students were able to ‘visit’ individual institution’s stands, view videos, pick up brochures and business cards, and ask providers questions.

  “It was interesting to note a change in the way students plan to study overseas. A lot of high school students were planning for their tertiary education overseas. A few years ago, high school students would only ask about high school courses and wouldn’t plan that far ahead.”

  “We are evaluating the feedback we received from the institutes who participated in this pilot and will evaluate if it’s an approach to roll out to other markets and add into our event mix.”

• OECD education report out

  Education at a Glance provides comparable national statistics measuring the state of education around the world. It provides data on the structure, finances and performance of the education systems in the 34 OECD member countries, as well as a number of G20 and partner countries. Most of the recent data in the report relates to 2012.

  Key findings for international education globally

  • In 2012, more than 4.5 million students were enrolled in tertiary education outside their country of citizenship.

  • The United States has the largest market share of foreign students with 16.4 percent and the United Kingdom is second with 12.6 percent.

  • Australia, Canada, France, Germany, the United Kingdom and the United States together receive more than 50 percent of all foreign students worldwide.

  • Students from Asia represent 53 percent of foreign students enrolled worldwide. The largest numbers of foreign students from this continent are from China, India and Korea.

  • Europe is the top destination for tertiary level students enrolled outside their country of origin (48 percent).

  • The number of foreign students in Oceania has tripled since 2000, although this region hosts less than 10 percent of all foreign students.

  Key findings for New Zealand

  • International students make up 16 percent of the New Zealand student population which is double the OECD average and ranks New Zealand fifth in foreign student enrolment as percentage of total tertiary enrolment.

  • New Zealand has the 13th largest market for foreign students in absolute market share terms (at 1.6 percent), about the same as last year but much higher than its share in 2000 (0.4 percent).

  • Three percent of New Zealand tertiary students study abroad.

  • Investment in education has risen to 7.5 percent of GDP which is the fourth highest in the OECD

  • Twenty two percent of all public expenditure is invested in education, the highest percentage in the OECD.

  You can read the full report and examine the data and findings in detail at http://www.oecd.org/edu/eag.htm

• Record numbers at Viet Nam fairs

  More than 300 students visited the fair in Hanoi and in Ho Chi Minh City attendance was up 86 per cent to more than 700 students, resulting in queues to speak to New Zealand institutions. 

  The fairs showcased 34 New Zealand education institutions from secondary schools, private English language colleges to technical colleges and tertiary institutions, all promoting their courses and campus life to Vietnamese students.

  Students and their parents also had the opportunity to learn about the various scholarships that are available from Viet Nam International Education Development and New Zealand Aid.

  Ziena Jalil, ENZ Regional Director for South and Southeast Asia said: “Viet Nam is an important market for New Zealand education institutions. With nearly 2,000 Vietnamese students already studying in New Zealand, it is the second largest source market within ASEAN for international students.

  “This year’s fairs in Viet Nam helped showcase the true spirit of New Zealand’s innovative education system and the pastoral care commitment that New Zealand institutions have for all students.”