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US scholarship winners create valuable legacy
Participating universities and ITPs funded US$500 tuition or living costs awards, and ENZ funded US$2,000 travel awards to help students pay for their flight to New Zealand.
The collaboration is part of ENZ’s commitment to the Institute of International Education’s Generation Study Abroad initiative to double the number of students from the U.S. who study abroad by the end of this decade. Also in support of this ENZ will host a reception at the New Zealand Embassy in Washington DC during the inaugural IIE Summit on Generation Study Abroad in October.
Students who received awards in the first round of the scholarships have now returned to the U.S., but not before leaving a fantastic record of their time in New Zealand on the Study in New Zealand Instagram account, which now has over 1,000 followers. “Students who received awards in the second round will soon start posting photos and videos of their experiences,” says Amy Rutherford, International Market Manager, North America. “Make sure you follow the account to see what these ‘Kiwi Ambassadors’ get up to!”
New Zealand has seen significant growth coming out of the U.S. this year, with a 22 percent increase in the total number of U.S. students holding student visas. “The U.S. government is making concerted efforts to increase the number of U.S. students who study overseas, and those efforts appear to be working,” says Amy.
“The U.S. is predominately a tertiary market, and I will be hosting a session at NZIEC 2015 to discuss the opportunities for New Zealand institutions there. It would be great to see you at the session!”
The list of successful students and home and host universities:
Introducing Misako Pitt, Tokyo
We are delighted to announce that we have recruited Misako (Misa) Pitt to step into the role for a 13 month assignment. Misa joined the team at the New Zealand Embassy in Tokyo on 3 August.
Misa was born in Los Angeles, USA and grew up in Australia and Japan. She graduated with a BA in economics from Stanford University and went on to complete a Masters at Columbia University. Misa is a Certified Public Accountant and has worked in a range of finance roles with US corporates. Her most recent role was Executive Director of the Australian and New Zealand Chamber of Commerce in Japan (ANZCCJ) where she was accountable for the operation of all organisational activities of the ANZCCJ, including event management, public and media relations, programme initiatives, membership recruitment and financial and staff management.
As the co-Chair of the Stanford University OVAL (Outreach Volunteer Alumni Link) in Japan, Misa has been passionate about promoting international education to the Japanese educational community. Misa also has a passion for film and worked on promoting an American/Japanese medical documentary called ‘The Power of Two’, an official selection at the Tokyo International Film Festival in 2011.
Both Fiona and Misa will be at NZIEC 2015 in Hamilton this month. Please take the opportunity to introduce yourself to the ENZ Tokyo team!
Industry survey results 2015
This year’s survey focused on the services and support delivered by ENZ. We asked you which ENZ services you have used, how important you find them to support your business objectives, and what you think of our performance in delivering them.
The 304 survey responses we received have provided a wealth of data which we are using to refine and improve our industry service and support offerings.
What you told us
Overall, you indicated you were largely satisfied with ENZ services. Eighty-one percent of respondents were satisfied the quality of ENZ’s services and support, and 70 percent of respondents agreed or strongly agreed that ENZ services had added value to their organisation.
Overall country reports and market intelligence were considered the most important ENZ service, followed by the International Education Snapshot Reports.
The Education Publishers Export Growth Strategy was considered the best performing service, while Virtual Fairs was considered the weakest.
Of all ENZ’s services and support for industry, E-News was consistently rated highly.

What we’re focused on
We’re using the survey information to drive improvements across our industry service and support offerings. In addition to a range of planned changes to improve individual services, we plan to work on the following:
- A move to differentiated services: For the first time ENZ has been able to understand the industry survey results by sector, job function, and scale of international education provision. Not surprisingly there is a clear message from the survey that a ‘one size fits all’ approach to providing industry services needs to change in order to improve the quality, value add and relevance of ENZ services. Accordingly a key focus for us in the coming year will be to better differentiate our service and support offerings to meet the diverse needs of a range of sectors and providers
- Support for small and regionally-based institutions: We asked survey respondents to suggest what services and support ENZ should start offering to encourage their business growth. Nearly one in five responses related to enhanced support for smaller providers and for those located outside of the main centres. A second priority for us out to June 2016 is to develop a suite of online tools that can meet this need. We have started development of a prototype online toolkit with the input and guidance of a number of providers.
- Enhanced communications: We also asked survey respondents to identify what ENZ could do to make our services and support more relevant. Thirty-eight percent of responses identified better communications and engagement. Stay tuned for the next issue of E-News which will feature a new and improved approach to our key communications channel. And don’t forget to follow us on LinkedIn.
- Market intelligence: Just behind enhanced communications, nearly one fifth of survey respondents identified better and timelier market intelligence as a key support need. We know you value country reports and market intelligence and are working on initiatives to provide more information, available online and in ways that suit industry needs.
- Agent programme: The ENZ Recognised Agent Programme was one of the lowest rated ENZ services in respect of our performance. As indicated in previous issues of E-News, we have commissioned an external review of the ENZRA Programme. Results from that review are expected shortly and will be used as the basis for considering how to address the perceived issues with the programme.
- Seminars and professional development events: We’re working to reshape how we deliver our seminars and professional development events to better meet the diverse needs of different sectors and to add more value through a more differentiated approach. This may involve better utilising the time of participants by offering several related topics on the same day.
The next Industry Survey will be held in June 2016. If you have any questions regarding the Industry Survey, please contact Sam Mackay.
Summary of results by sector
Li and Dinh are moving on
Dinh Duong
Dinh Duong, our Market Development Manager in Ho Chi Minh City, is leaving ENZ after more than two years supporting New Zealand’s international education efforts in Viet Nam.
Dinh has been the main point of contact for our education events and promotional activities in Viet Nam. She has worked closely with our New Zealand-based teams and the international education industry, as well as with our NZ Inc partners in Viet Nam.
We wish Dinh all the very best with her new endeavours. ENZ is currently recruiting for a Marketing and Strategic Relations Manager for Viet Nam to drive awareness of New Zealand and to build relationships in the market.
Li Zhi
Li Zhi, one of our long-serving team members in China, has decided to move on and pursue other interests.
As many of you know, Li has been the main point of contact for events in China. Li set the bar high, running a large number of highly successful events in her time with ENZ.
We have contracted Stephanie Sun to assist us through the Country of Honor events in October. Rosemary from our Beijing office, who many of you will know, is stepping up to assist as well.
Regional Director – Greater China, Alex Grace, is very confident that she has the best team in place to ensure a series of successful events and is looking forward to seeing many of you soon.
Enhancements to Study In New Zealand website
As the audience has been steadily building, we’ve also been working to enhance the student experience, by adding more relevant content and improving the navigability of the site.
Expanded translations
One of the exciting recent developments has been content translation, with students from China, Viet Nam and Thailand now able to access translated versions of most of the site in their native language. The global home page and ‘Get Started’ sections will be updated and translated soon.
The translated content is accessed by selecting the drop down menu under the ‘International’ tab at the top right of the website, as per the screen grab below.
We’re sharing the good news via our hugely popular agent and social media channels, so how about doing the same and giving your Chinese, Thai and Vietnamese students the opportunity to get the lowdown on studying in New Zealand in their own language?
We’ll keep you updated when further translations are rolled out.
New content
Another enhancement to studyinnewzealand.com is our recently-established blog.
Having a modern audience-driven blog is a highly-effective way of connecting with our audiences in an authentic and trustworthy way, and will be one of the cornerstones of our content marketing strategy.
The blog gives prospective international students the chance to explore what it’s like to study and live in New Zealand, through the eyes of current and former students.
To make it as easy as possible for students to identify and access the content that’s of most interest to them, the experiences are arranged in the following sections: ‘Student Life’, ‘Travel and Adventure’, ‘Working while Studying’, and ‘How-tos and tips’ .
We’re aiming for 90 percent of the blog content to be student-generated, with additional content coming from key influencers, such as guest lecturers, our NZ Inc partners where appropriate and ourselves. We’ve seeded the blog with a range of articles to kick off with, and will expand the content as more student experiences are captured.
Our Marketing and Channels team is currently working on a content marketing strategy, which will include a blog content calendar. If you have access to great student-generated content you think might interest our target audiences please feel free to send it through to: blog@studyinnewzealand.com.
Inaugural Japan Fair a resounding success
It wasn’t just about the numbers though – the level of interest and engagement between visitors and exhibitors was palpable. Many visitors spent a few hours at the fair, taking their time to explore study options in New Zealand. Participating New Zealand providers enjoyed both the quantity and quality of their consultations with potential students, parents and schools.
Much to the keen interest of their New Zealand counterparts, representatives from some of Japan’s universities also attended, with a view to seeking partnerships.
Frances Little, Director, International Centre at AUT University, remarked, “Congratulations on an extremely successful agent workshop and student fair in Tokyo. These were the best supported events organised by ENZ I have attended in my years working in the industry. Team Japan you are a credit to the organisation and deserve every accolade you get. Thank you for everything, AUT will definitely be at the Japan events next year.”
In conjunction with the fair, ENZ hosted two education seminars and alumni networking events in Osaka on 8 October and Tokyo on 9 October. More than 65 education agents and institutions in total attended the seminars, and more than 150 guests were welcomed at the networking events.
ENZ is grateful for the support of Tourism New Zealand and Air New Zealand at the fair, as well as that of entrepreneurial New Zealand companies, Cookie Time and Allpress Espresso, that provided cookie and coffee samples to the guests.
As part of ENZ’s Business Plan for 2015/16 Japan was prioritised as a ‘promote’ market and will see a corresponding increase in the number of promotional activities. With the Japanese government’s goal to double the number of Japanese students studying overseas to 18,000 by 2020, and with the upcoming Rugby World Cup in 2019 and the Olympics in 2020, we are seeing Japanese schools and universities have be increasingly proactive in exploring international partnership opportunities.
ENZ looks forward to hosting an education fair, agent/industry seminars and alumni networking events again in October 2016.
Help shape the future of New Zealand education
Much has changed since the current Education Act became law in 1989, and it's time to bring it up to date and reflect New Zealand now, and in the future. This consultation presents ideas for change to help us get there.
Growth in international education relies heavily on having high-performing schools across the country and, as international education providers, your views are important.
Consultation is now open and closes at 5pm on Monday 14 December 2015.
There are three ways to make a submission:
1. Online, via MoE’s Consultation Hub, where you will find a video where Education Minister Hon Hekia Parata talks about the consultation, and a copy of the full discussion document.
2. By emailing your submission to education.update@education.govt.nz
3. By writing to: Education Act Update, Ministry of Education, PO Box 1666, Wellington 6140, New Zealand
IEGF funding broadens markets
Unsure how you can use the International Education Growth Fund (IEGF) to help innovate your offering?
We talked to Mike Walmsley, Chief Executive of Code Avengers, about how he has used the IEGF to grow his business.
ENZ: So Mike, what’s Code Avengers all about?
Mike: We have developed an online learning platform that teaches people how to build their own apps, games and websites in a way that is effective and fun as possible.
We are looking to expand into other related subject areas. Starting with a design focus – so, not only how to code software but also how to make it look nice. And, moving on to things like copy writing – making sure the content on your website or app engages learners – and tips on digital marketing that will get people actually using the product!
What has the International Education Growth Fund enabled you to do?
Our IEGF proposal was for internationalising our website. Our online courses contain a whole series of interactive exercises where people actually write code and build products as they learn. Initially, the instructions in these exercises were only available in English and those who didn’t have a reading age above 12 would struggle to follow them.
The fund enabled us to translate the course material into other languages – Russian, Portuguese, Spanish and Dutch! We’re also working on a Japanese translation. Thankfully, we’d developed the material with this in mind, so the translation process has been relatively straightforward.
Dutch is sort of the odd one out there. How that arose, was that one of our customers in the Netherlands offered to translate the content into Dutch while she was on holiday in Thailand. We jumped at the chance, and used that as a translation test case, which was really helpful.
This young woman is now working with us full time on marketing and promoting Code Avengers, including the code camps and clubs that we run. The IEGF funding has also enabled her to promote our products and engage partner organisations in other parts of Europe.
While we’re here, do you have any advice for others considering launching an EdTech business?
In any start up, passion is the key. You’ve got big competition, there are a lot of challenges and it’s not easy. In my case, I’m also doing a PhD part time and have a couple of kids, so that all adds to the challenge. For at least the first year and a half, I didn’t have anyone working with me full time, so really I think it’s the passion that keeps you going. The passion, combined with the feedback you get from customers, means you end up building a product that they like. Those two things are key.
What’s the most rewarding thing about your work?
One is definitely the feedback you get from customers. One customer emailed us saying that for their whole life – for 45 years – they thought they were really bad at maths and useless at learning anything that was quantitative.
After doing our courses, which have quite a bit of math in them, they’re feeling really good about themselves. They said, “for 45 years, I thought I was dumb and now it’s just I’ve been taught in the wrong way.”
Realising that your work can actually have real impact on someone’s life is probably the most satisfying thing.
Find out more about Code Avengers here.
Study Auckland local agent forum
Connections were made via a series of 15-minute meetings plus networking over lunch at the Hilton Auckland.
“It was a great day and well organised,” said Lesley King, Director of International Students at Glen Eden Intermediate School.
“Meeting local agents is always worthwhile and hopefully we will gain some worthwhile partnerships.”
After lunch, the agents received an update from Immigration New Zealand’s Education Sector Relationship Manager, Katy Aldcroft.
The update covered Immigration Online and the Pathway Student Visa option.
“Local agent forums have been part of Study Auckland’s work for many years, and highlight the important role onshore agents play in driving international education growth in the Auckland region,” said Study Auckland Manager, Nick Arnott.
“The agents also really appreciated the Immigration New Zealand update and the lively Q&A session that followed.”
New website address reflects government endorsement
Our research demonstrated that websites which are clearly identifiable as government-endorsed have a distinct advantage in the international marketplace.
The studyinnewzealand.govt.nz address lends legitimacy and credibility to the website. The .govt url can’t be faked, and our audience understands this.
It is invaluable in building trust in our brand and the information we provide for international audiences. It is also in line with the practice of our nearest competitor: www.studyinaustralia.gov.au