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80 more ‘Penguins’ to visit
Education New Zealand will contact all eligible schools in the coming weeks to seek and confirm interest to participate in the programme. The scheme’s criteria stipulates candidate schools must be co-educational, non-religious and located within a close radius of the city centres in Auckland, Christchurch and Wellington.
The group will be the fourth to study in New Zealand through the scholarship programme, which aims to expand the international outlook of young Chilean students and improve their English language skills.
Known as ‘Penguins’ because of their distinctive black and white uniforms, 237 Chilean students have studied in New Zealand since the programme began in 2013.
When announcing the programme from Chile last week Tertiary Education, Skills and Employment Minister Steven Joyce said the visit will enable more Chilean students to experience Kiwi life, and that more New Zealanders will learn about Chile by hosting a student or studying alongside the Penguins.
“International students make a significant social, cultural and economic contribution to New Zealand while they’re here and remain connected as ambassadors for New Zealand when they return home.”
Mr Joyce has been visiting Chile, Brazil and Colombia for the past eight days, leading a delegation of university representatives to the region to deepen education and trade links.
Et4e registrations open
The impressive line-up of international speakers includes Frank Catalano of Intrinsic Strategy, who will bring a US-based view of edtech trends, and Hong Kong and Japan-based Allison Baum of Fresco Capital who will cover edtech investment in the high growth Asian region.
Of equally high calibre are the local speakers and panellists: Frances Valintine of The Mind Lab by Unitec will inspire delegates with her use of technology and global approach, and Education Perfect’s CEO and 2014 Internet Entrepreneur of the Year, Craig Smith, will contribute to the panel discussion on developing products and services in response to demand. Sharing tips on how to tackle export markets will be the focus for two panels made up of experienced exporters such as South Pacific Press, ADInstruments/Kura Cloud and more recent entrants to the world of exporting such as Kiwa Digital, as well as successful start-ups such as Boardingware.
The diverse and entrepreneurial edtech community is made of up education publishers, game developers, ICT companies and educationalists and the et4e conference provides great opportunities for making connections. Delegates are often on the lookout for new ideas and partners to collaborate with. An educational publisher who attended the first et4e conference in 2013 was inspired to form a new company with a game developer. In the space of two years, this has led to the launch and export of a new early childhood literacy product, Bud-E Reading.
Et4e is organised by Education New Zealand and Grow Wellington in recognition of the edtech sector’s growing contribution to export growth in international education. New Zealand’s high quality and innovative education system, combined with its entrepreneurial and creative culture, is the perfect ecosystem for the development of leading-edge edtech products and services. Huffington Post recently cited the Hamilton-based company, CodeAvengers, as one of its top ten online learning sites to watch in 2015. CodeAvengers founder Michael Walmsley Jr. will be a panellist at this year’s conference.
Educational Technology is an exciting and growing sector – it is currently worth $86 billion globally and is forecast to grow to $257 billion by 2017. Find out more about et4e 2015 and take advantage of the early bird tickets.
Eighteen million views and counting
Yichen is a cartoonist with five million followers on Weibo. (Weibo is one of the most popular social media platforms in China. A mix of Twitter and Facebook, it’s used by more than 30% of Chinese internet users.)
Yichen was accompanied by a team from Sina.Com. A multimedia outlet, Sina.Com owns Sina Weibo (which hosts Yichen’s account). Its education outlet, Sina Education, was the first professional education-focused online media platform in China. An interactive campaign involving Sina Education; Yichen’s dedicated visit Weibo account and her own personal account, and ENZ’s Weibo account, ensured maximum profiling of this visit on these channels.
The group visited eight institutions in Dunedin, Otago and Queenstown to raise the profile of the South Island as a study destination.
“Yichen’s followed by millions in China for her quirky and positive cartoons and posts about life. She began sharing her work on Weibo when a student at Tianjin Normal University, and has gone from strength to strength since then. Her work is clever, creative and innovative – all qualities that speak to the way that we seek to position and profile New Zealand education,” says Regional Director – Greater China Alex Grace.
“What better way to grow awareness and build preference for New Zealand than inviting Ding Yichen and Sina.com here to truly experience studying in the South.”
From the trip, Yichen produced posts illustrating her New Zealand experiences, which have been viewed 18 million times to date, and Sina.com are publishing content about New Zealand on a specific mini site.
Alex says giving the group a taste of New Zealand’s course content by doing – rather than just showing or telling – made all the difference.
Yichen took part in an animation taster class, took a cooking class, delved into winemaking, and drew with our students.”
“I encourage providers hosting international guests to think about how they can make their visits stand out by ‘doing’, as well as telling and showing. Kiwi students learn by doing, and our guests are here to understand us and our education system better. Let’s make it memorable!” says Alex.
The trip was part of Education New Zealand’s visiting media programme, which brings international media to New Zealand from targeted print, online and broadcast organisations.
ENZ Business Plan: Building a decade of growth
We hope it was thought-provoking as you consider your strategic goals, plans and ambitions.
ENZ’s focus for the next financial year and future years is on ensuring momentum in the right areas: diversifying student attraction, growing international delivery, and continuing to play our part in developing the wider benefits of international education for New Zealand.
We shared our new market categories, which identify what we believe are the best future market prospects following an extensive evaluation process, and are where we’ll direct our marketing and intelligence-gathering resources.
If you couldn’t join us, watch the video of the Dunedin update, or download a summary brochure.
New Chair for English New Zealand
Ewen is Education Group Director at ICL Business School in Auckland. ENZ congratulates Ewen on his appointment and looks forward to working with him and the members of English NZ over the coming year. Ewen can be contacted at chairman@englishnewzealand.co.nz
Outgoing Chairman, Darren Conway, made a significant contribution to furthering the goals of English NZ and to influencing positive change at all levels for the English language sector. ENZ would like to thank Darren for his tireless work and wish him well in his continuing role as CEO of Languages International.
Together with the appointment of Ewen Mackenzie-Bowie, a new executive committee for English New Zealand was appointed:
- Tim Brown, CEO The Campbell Institute
- Kim Harase, Director of Marketing, Academic Colleges Group
- Maureen Hayes, Principal and Managing Director of Worldwide School of English
- Giuliana Silviera, Principal, Kaplan International Auckland
ENZ looks forward to continuing its work with English NZ to grow the English language sector in New Zealand.
US scholarship winners create valuable legacy
Participating universities and ITPs funded US$500 tuition or living costs awards, and ENZ funded US$2,000 travel awards to help students pay for their flight to New Zealand.
The collaboration is part of ENZ’s commitment to the Institute of International Education’s Generation Study Abroad initiative to double the number of students from the U.S. who study abroad by the end of this decade. Also in support of this ENZ will host a reception at the New Zealand Embassy in Washington DC during the inaugural IIE Summit on Generation Study Abroad in October.
Students who received awards in the first round of the scholarships have now returned to the U.S., but not before leaving a fantastic record of their time in New Zealand on the Study in New Zealand Instagram account, which now has over 1,000 followers. “Students who received awards in the second round will soon start posting photos and videos of their experiences,” says Amy Rutherford, International Market Manager, North America. “Make sure you follow the account to see what these ‘Kiwi Ambassadors’ get up to!”
New Zealand has seen significant growth coming out of the U.S. this year, with a 22 percent increase in the total number of U.S. students holding student visas. “The U.S. government is making concerted efforts to increase the number of U.S. students who study overseas, and those efforts appear to be working,” says Amy.
“The U.S. is predominately a tertiary market, and I will be hosting a session at NZIEC 2015 to discuss the opportunities for New Zealand institutions there. It would be great to see you at the session!”
The list of successful students and home and host universities:
Introducing Misako Pitt, Tokyo
We are delighted to announce that we have recruited Misako (Misa) Pitt to step into the role for a 13 month assignment. Misa joined the team at the New Zealand Embassy in Tokyo on 3 August.
Misa was born in Los Angeles, USA and grew up in Australia and Japan. She graduated with a BA in economics from Stanford University and went on to complete a Masters at Columbia University. Misa is a Certified Public Accountant and has worked in a range of finance roles with US corporates. Her most recent role was Executive Director of the Australian and New Zealand Chamber of Commerce in Japan (ANZCCJ) where she was accountable for the operation of all organisational activities of the ANZCCJ, including event management, public and media relations, programme initiatives, membership recruitment and financial and staff management.
As the co-Chair of the Stanford University OVAL (Outreach Volunteer Alumni Link) in Japan, Misa has been passionate about promoting international education to the Japanese educational community. Misa also has a passion for film and worked on promoting an American/Japanese medical documentary called ‘The Power of Two’, an official selection at the Tokyo International Film Festival in 2011.
Both Fiona and Misa will be at NZIEC 2015 in Hamilton this month. Please take the opportunity to introduce yourself to the ENZ Tokyo team!
Industry survey results 2015
This year’s survey focused on the services and support delivered by ENZ. We asked you which ENZ services you have used, how important you find them to support your business objectives, and what you think of our performance in delivering them.
The 304 survey responses we received have provided a wealth of data which we are using to refine and improve our industry service and support offerings.
What you told us
Overall, you indicated you were largely satisfied with ENZ services. Eighty-one percent of respondents were satisfied the quality of ENZ’s services and support, and 70 percent of respondents agreed or strongly agreed that ENZ services had added value to their organisation.
Overall country reports and market intelligence were considered the most important ENZ service, followed by the International Education Snapshot Reports.
The Education Publishers Export Growth Strategy was considered the best performing service, while Virtual Fairs was considered the weakest.
Of all ENZ’s services and support for industry, E-News was consistently rated highly.

What we’re focused on
We’re using the survey information to drive improvements across our industry service and support offerings. In addition to a range of planned changes to improve individual services, we plan to work on the following:
- A move to differentiated services: For the first time ENZ has been able to understand the industry survey results by sector, job function, and scale of international education provision. Not surprisingly there is a clear message from the survey that a ‘one size fits all’ approach to providing industry services needs to change in order to improve the quality, value add and relevance of ENZ services. Accordingly a key focus for us in the coming year will be to better differentiate our service and support offerings to meet the diverse needs of a range of sectors and providers
- Support for small and regionally-based institutions: We asked survey respondents to suggest what services and support ENZ should start offering to encourage their business growth. Nearly one in five responses related to enhanced support for smaller providers and for those located outside of the main centres. A second priority for us out to June 2016 is to develop a suite of online tools that can meet this need. We have started development of a prototype online toolkit with the input and guidance of a number of providers.
- Enhanced communications: We also asked survey respondents to identify what ENZ could do to make our services and support more relevant. Thirty-eight percent of responses identified better communications and engagement. Stay tuned for the next issue of E-News which will feature a new and improved approach to our key communications channel. And don’t forget to follow us on LinkedIn.
- Market intelligence: Just behind enhanced communications, nearly one fifth of survey respondents identified better and timelier market intelligence as a key support need. We know you value country reports and market intelligence and are working on initiatives to provide more information, available online and in ways that suit industry needs.
- Agent programme: The ENZ Recognised Agent Programme was one of the lowest rated ENZ services in respect of our performance. As indicated in previous issues of E-News, we have commissioned an external review of the ENZRA Programme. Results from that review are expected shortly and will be used as the basis for considering how to address the perceived issues with the programme.
- Seminars and professional development events: We’re working to reshape how we deliver our seminars and professional development events to better meet the diverse needs of different sectors and to add more value through a more differentiated approach. This may involve better utilising the time of participants by offering several related topics on the same day.
The next Industry Survey will be held in June 2016. If you have any questions regarding the Industry Survey, please contact Sam Mackay.
Summary of results by sector
Li and Dinh are moving on
Dinh Duong
Dinh Duong, our Market Development Manager in Ho Chi Minh City, is leaving ENZ after more than two years supporting New Zealand’s international education efforts in Viet Nam.
Dinh has been the main point of contact for our education events and promotional activities in Viet Nam. She has worked closely with our New Zealand-based teams and the international education industry, as well as with our NZ Inc partners in Viet Nam.
We wish Dinh all the very best with her new endeavours. ENZ is currently recruiting for a Marketing and Strategic Relations Manager for Viet Nam to drive awareness of New Zealand and to build relationships in the market.
Li Zhi
Li Zhi, one of our long-serving team members in China, has decided to move on and pursue other interests.
As many of you know, Li has been the main point of contact for events in China. Li set the bar high, running a large number of highly successful events in her time with ENZ.
We have contracted Stephanie Sun to assist us through the Country of Honor events in October. Rosemary from our Beijing office, who many of you will know, is stepping up to assist as well.
Regional Director – Greater China, Alex Grace, is very confident that she has the best team in place to ensure a series of successful events and is looking forward to seeing many of you soon.
Enhancements to Study In New Zealand website
As the audience has been steadily building, we’ve also been working to enhance the student experience, by adding more relevant content and improving the navigability of the site.
Expanded translations
One of the exciting recent developments has been content translation, with students from China, Viet Nam and Thailand now able to access translated versions of most of the site in their native language. The global home page and ‘Get Started’ sections will be updated and translated soon.
The translated content is accessed by selecting the drop down menu under the ‘International’ tab at the top right of the website, as per the screen grab below.
We’re sharing the good news via our hugely popular agent and social media channels, so how about doing the same and giving your Chinese, Thai and Vietnamese students the opportunity to get the lowdown on studying in New Zealand in their own language?
We’ll keep you updated when further translations are rolled out.
New content
Another enhancement to studyinnewzealand.com is our recently-established blog.
Having a modern audience-driven blog is a highly-effective way of connecting with our audiences in an authentic and trustworthy way, and will be one of the cornerstones of our content marketing strategy.
The blog gives prospective international students the chance to explore what it’s like to study and live in New Zealand, through the eyes of current and former students.
To make it as easy as possible for students to identify and access the content that’s of most interest to them, the experiences are arranged in the following sections: ‘Student Life’, ‘Travel and Adventure’, ‘Working while Studying’, and ‘How-tos and tips’ .
We’re aiming for 90 percent of the blog content to be student-generated, with additional content coming from key influencers, such as guest lecturers, our NZ Inc partners where appropriate and ourselves. We’ve seeded the blog with a range of articles to kick off with, and will expand the content as more student experiences are captured.
Our Marketing and Channels team is currently working on a content marketing strategy, which will include a blog content calendar. If you have access to great student-generated content you think might interest our target audiences please feel free to send it through to: blog@studyinnewzealand.com.