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Around the world in five
UK
ELT sector concerns over rising agent costs
English language training institutions have voiced concerns that the rising commission rates of education agents are making it unsustainable for schools to pay.
GLOBAL
Bilingual education – a competitive advantage
Offering students a bilingual education could be key to improving access to higher education, provide opportunities to study abroad and improve future job prospects in an increasingly globalised world.
SOUTH KOREA
Fourth straight year of strong international student growth
Enrolments from Viet Nam are a strong factor in South Korea’s overall international student growth of nearly 70 percent since 2014.
BRAZIL
EMI courses in Brazil grow to more than 1,000
A growing number of higher education institutions in Brazil are recognising the importance of offering English as Medium of Instruction courses, with the number of EMI courses rising from 671 in 2016 to over 1,000 in 2018.
CHINA
The consolidation of private higher education
With more than 740 private higher education institutions in China, and thousands of private vocational schools, China’s fragmented private higher education industry is expected to undergo a wave of consolidation over the next decade.
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Engaging with Italian students and agents
Italy is New Zealand’s third-largest source of school students in Europe, the sixth-largest European market across all sectors, and our 25th largest market globally. The number of international students coming to New Zealand from Italy has grown steadily in recent years to 617 in 2017.
In October, the ENZ team attended bustling student fairs in Rome and Milan, targeting students looking for study abroad opportunities at tertiary level.
ENZ’s Market Development Manager Europe, Olga Elli, said it was a great opportunity to talk to students one-on-one – particularly at tertiary level, there is much interest in postgraduate study programmes.
“Italian students are really attracted to the idea of New Zealand but their knowledge of our education offering is still fairly low,” said Olga.
“Talking to hundreds of students and making presentations at each fair provided an opportunity to promote New Zealand education. There is also a growing focus on vocational training and pathways to employment – which fits well with our current ‘future-proof’ messaging.”
Over half of Italian students coming to New Zealand choose to study in Auckland, but education agents who attended an ENZ workshop in Milan were keen to hear more about opportunities in other areas of New Zealand.
“Italian agents are very engaged and several of the workshop attendees had recently been on a familiarisation visit to New Zealand, visiting Northland, Tauranga, Wellington and Christchurch.
“We are working with regional development agencies to run a series of webinars for agents in Europe to boost their knowledge, so they have the tools to advise their clients about what New Zealand can offer international students.”
New Zealand’s profile as an education destination for Italian high school students was boosted this year by ENZ’s Follow the Kiwi scholarship campaign which ran in France, Germany and Italy. Italy led the way in generating digital engagement, with the highest number of visits to the scholarship application page, and a strong showing in completed applications and requests for further information.
Building on this engagement, Olga paid a surprise visit to the school of Italian Follow the Kiwi scholar Gaia Leidi, from Busto Arsizio, near Milan, who will use the NZ$15,000 award to study at Kerikeri High School from January to September next year.
“Our visit to Gaia’s school generated lots of media attention. She’s a huge rugby fan and was blown away to be invited to the All Blacks vs. Italy game in Rome later this month!
“ENZ intends to build on the success of this year’s campaign and will run it again next year – watch this space!”
If you would like to get in touch with an ENZ Recognised Education Agent in Italy, please take a look here.
L-R: Olga Elli engaging with students at the student fair in Milan; and meeting Gaia during a surprise visit to Gaia's school.
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ENZ launches China Savvy
Developed by ENZ’s in-market China team in collaboration with New Zealand providers, China Savvy aims to equip New Zealand education providers with insights into Chinese students, best practice for the China market, and practical advice on how to succeed in education business in China.
China Savvy is open to all New Zealand providers via the Skills Lab and includes videos with animated learning and links to various reports and online resources.
Specific lessons include Chinese education customer motivations, presenting to Chinese audiences, planning business trips to China, navigating Chinese meal and gift culture and making the best use of Chinese social media (namely, WeChat) – giving users a rich picture so they can approach the China market with confidence.
ENZ International Market Manager for China, Ross Fisher, anticipates China Savvy will be most suitable for the school sector but says there are plenty of transferable insights for other sectors too.
“We’ve tried to create a ‘blended’ learning experience for international education professionals starting out in China, as well those informed practitioners already operating in the market who are looking for some additional insights into best practice, product development, marketing and the mind of the Chinese education customer.”
As ENZ is assessing the utility of the China Savvy product, we welcome any feedback you may have by using the feedback form on the China Savvy landing page.
Further enquiries can be directed to Ross.Fisher@enz.govt.nz
Click here to access China Savvy on Skills Lab.
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Prime Minister meets Kiwi students in Singapore
Last week the Prime Minister announced the 249 young New Zealanders who have been awarded prestigious Prime Minister’s Scholarships for Asia (PMSA) and Latin America (PMSLA) as part of the August 2018/19 round.
She congratulated the new round of awardees in Singapore, where she met a group of 11 current PMSA recipients and reflected on the value of young Kiwis having international education experiences.
The Singapore-based awardees at the event included Louis Martin (25) who is carrying out a four-month internship with Asia Internship Program (AIP), Nicolas Steyn (20) who is on a one semester exchange at the National University of Singapore, and Lucy Kenner (22) who is undertaking a 12-week legal internship at Providence Law Asia.
“Ongoing academic relationships and new business opportunities are two things we are seeing result from the scholarship programme,” Jacinda Arden said in the announcement release.
“Our awardees are welcomed and supported by diplomatic communities in New Zealand and offshore, which we also value.”
John Laxon, Regional Director – South and South East Asia, Middle East, said that Friday’s event during which the Prime Minister chatted and mingled with the group of Kiwi students showed how international education can be life changing.
“Our scholars gave great insights into how they have created lifelong connections through their PMSA experiences, which will enrich their lives and strengthen their careers,” said John.
“The Prime Minister enjoyed the discussions, which brought back memories of her own exchange student experience at Arizona State University.”
Applications for the next round of PMSA and PMSLA opens mid-January and must be submitted online by 30 March 2019. More information on the application process can be found here. Institutions are encouraged to contact ENZ to discuss potential group applications.
The PMSA recipients’ names from the August 2018/19 round can be found here. The PMSLA recipients’ names from the August 2018/19 round can be found here.
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‘Future Scholarship’ sends Korean students to New Zealand
The New Zealand Future Scholarship for Korean students, launched in late September as an extension of ENZ’s successful ‘Future Proof’ campaign, has reached a total of 780,000 Korean students and parents.
Kay Lee, ENZ’s Senior Market Development Manager for Korea said the “future proof” messaging and videos resonated with Korean students.
“We were looking for candidates who are motivated to come to New Zealand to prepare themselves for their future, and we received some impressive entries.”
To enter, students had to submit a two-minute video and essay showing how the scholarship would benefit them in the short and long term.
The awardees, Junghwan Choi and Si-Eun Lee, received scholarships valued at $15,000 towards study at a New Zealand high school in 2019.
“By encouraging applicants to have a long-term study plan in New Zealand, Korean students are realising that New Zealand is a great place for students who have a strong motivation to prepare themselves for the future.”
The scholarship winners and their families gathered to celebrate at the New Zealand Ambassador’s residence in late November, alongside ENZRA agents, New Zealand educators and Korean government representatives.
“All of the attendees – including officers from the Seoul Education Office and Gyeonggi Education Office, and ENZRA agents – said the scholarship seemed like a good opportunity for Korean students and parents and that they would promote this scholarship to their schools and regions more actively next year.”
Applications for the New Zealand Future Scholarship will open again in September 2019 and ENZ would like to encourage New Zealand institutions to leverage this scholarship in their Korean marketing activities.
Korea is New Zealand's fourth largest source of international students, and students from Korea make up six percent of the international student cohort to New Zealand each year.
You can watch Jungwhan Choi’s video here. After secondary school, he wants to study at an aviation institution in New Zealand to pursue his dream of becoming a pilot.
You can watch Si-Eun Lee’s video here. Si-Eun’s dream is to become a biotechnologist and she has a long-term plan to study biological technologies at a New Zealand university.
Adele Bryant, ENZ Regional Director for North Asia, Scholarship recipients Junghwan & Sieun and New Zealand Ambassador Philip Turner.
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New Export Education Levy rates released
The levy rate for PTEs will increase from 0.45% to 0.89% of international student tuition fees, and from 0.45% to 0.50% for universities, ITPs and private schools (the levy paid by state- and state-integrated schools remains unchanged for 2019).
The new rates take effect from 1 January 2019. Payments for trimester one 2019 will be at the new rates while payments made in January or February 2019 for trimester three 2018 will be at the old rate.
The levy is collected from providers to fund a broad range of activities including marketing and promotion. It also funds reimbursements for international students caught out by Private Training Establishment (PTE) programme and provider closures.
The levy fund almost ran out this year due to pay-outs resulting from closures at PTEs.
Consultation on proposed changes to raise the EEL rate took place from 18 September to 15 October 2018.
“We have listened to feedback from the sector and have decided on a balanced approach to address some of the key concerns raised during consultation, including the financial impacts on the sector, while continuing to address the immediate financial pressures on the EELs,” said Education Minister Chris Hipkins.
“This is the first increase to the EEL in its 15 years. The Ministry of Education is doing its bit by reducing annual expenditure commitments against the levy by $300,000.”
Further work is being done to investigate ways to address other sector concerns, including recognising quality in the PTE sector. Any changes would be the subject of consultation with the sector.
For further information, see Mr Hipkins’ announcement on the Beehive website.
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Consultation on proposed changes to Rule 18
NZQA is consulting on the following proposed changes to the NZQF Programme Approval and Accreditation Rules 2018:
- Removing the student visa decline rate from Rule 18. This would no longer be the measure for when prior schooling with English as the language of instruction could be used as evidence of English proficiency.
- To use this provision, international students would need to have either
- a) completed their schooling in New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the UK or the United States; or
- b) been awarded an internationally recognised qualification taught in English such as an International Baccalaureate Diploma or Cambridge ‘A’ Levels.
Dr Grant Klinkum, NZQA Deputy Chief Executive Quality Assurance, says the proposed changes respond to risks that NZQA and Immigration New Zealand have identified in the tertiary education sector.
“The student visa decline does not reliably reflect English language proficiency, and the countries involved had varying levels of quality within their English medium schooling options.
“We believe using prior schooling where English was the language of instruction will be a stronger indicator of English proficiency.”
NZQA is seeking feedback on the proposed changes, including what steps and how long your organisation would need to adapt to these changes, and if there are any other internationally recognised secondary qualifications taught and assessed in English that you would like to see included in Rule 18.
Consultation closes 11 February 2019.
To find out more and to complete the consultation survey, click here.
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Around the world in five
GLOBAL
‘Country brand’ driving international students’ decisions
A country's brand is becoming an important driver when considering study destinations abroad, a survey of 20,000 students has found.
VIET NAM
From recipient to partner in international education
Viet Nam's Strategy for Education Development is placing an increased emphasis on the internationalisation of higher education in order to lift the global ranking of its universities and overhaul its outdated curriculum.
INDIA
High percentage of parents want their children to study abroad
As many as 44 percent of parents in India want to send their children to study abroad, including to destinations such as the US, UK, Australia, Canada, Germany and New Zealand.
JAPAN
Japan woos new faces from the outside
An aging population and shrinking domestic workforce in Japan are forcing the Asian nation to liberalise its immigration laws and has seen the number of foreign students double in the past five years to 260,000.
AFRICA
Demand for business education rises in Africa
Business schools from outside Africa have been keen to capitalise on the interest as demand for business education rises in the region but the hurdles of cost and regional relevance remain.
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Kiwi publisher partners with US
The partnership will see the development of a new Global Ed series, JillE Literacy, a reading package containing more than 320 books, written by international education consultant and author, Jill Eggleton.
The series will support HMH’s new reading programme, Into Reading, and will be available for classroom use from June 2019.
Jill Eggleton, and Global Ed Director Tracy Strudley, have been working with HMH for 12 months and are delighted with the new partnership.
“Their access into classrooms in the US is second-to-none. Our goal is to teach reading and HMH can sell these books across US, Canada, South America and the Middle East,” said Tracy.
“The partnership was made possible thanks in part to ENZ’s funding to the Publishers Association New Zealand, which allowed us to travel into the market twice. Without that support, this deal would have taken significantly longer to conclude.”
As part of the partnership, Jill will travel to the US twice a year to train teachers on how to teach reading. Global Ed has worked with New Zealand-based company Essential Resources to build supporting teacher material for JillE Literacy.
“We need more engaged students. Therefore, we need books that excite them – books that spark emotion, imagination, critical thinking, curiosity and creativity,” said Jill.
ENZ Industry Development Manager Annabel Robertson says the partnership shows that education technology (EdTech) has great potential to internationalise New Zealand.
“Global Ed’s new partnership is sharing New Zealand teaching styles and providing teachers around the world with literacy tools to help students. This is great international publicity for our education system.”
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New Zealand-Viet Nam education ties deepen
This is the first New Zealand Government scholarship programme offered exclusively to Vietnamese secondary school students.
“A total of 36 New Zealand schools from nine regions are taking part in the scholarship initiative,” said ENZ Chief Executive Grant McPherson.
“We expect the programme will build partnerships and profile for New Zealand education across Viet Nam.
“The way we’ve tailored the scholarships to involve multiple regions across New Zealand also reflects a government commitment to ensuring the benefits of international education are shared widely.”
Among the 36 scholarships are 11 He Tohu Awhero (Ambition) scholarships supporting 30% of the tuition fees for the first year of study, and 25 He Tohu Hiranga (Excellence) scholarships supporting 50% of the tuition fees for the first year of study. One outstanding student recipient of the He Tohu Hiranga scholarship will be offered 100% of tuition fees for the first year of study.
Later this month, 35 of the New Zealand schools taking part in the initiative will visit schools in Ho Chi Minh City and Hanoi to promote the scholarship and explore further collaborations.
Entries for the scholarships opened 1 March and the Vietnamese students will begin their study in Term 3, starting 22 July 2019.
Alongside the scholarship initiative, ENZ has also signed a Collaboration Arrangement with Ho Chi Minh City Department of Education and Training, the aim of which is to deepen the education relationship between New Zealand and Ho Chi Minh City, the largest city in Viet Nam with 13 million people in the metropolitan area.
“As part of this MoU, we will be exploring a range of partnership opportunities which includes the opportunity for New Zealand teachers and students to have an international education experience in Viet Nam,” said Grant.
“New Zealanders have a lot to gain from exposure to other cultures – language learning, for example. These experiences also expose our students and teachers to new possibilities.”
The Collaborative Arrangement and scholarship programme are part of a broader work programme being driven by ENZ.
Vietnamese school students studying in New Zealand contribute an estimated NZD $21m to our economy (2017 figures released in 2018).
