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Ministers to address NZIEC 2018
Chris Hipkins

NZIEC 2018 marks Chris Hipkins’ first address to conference delegates as Minister of Education, after speaking to delegates last year in his capacity as Opposition Spokesperson. Minister Hipkins will be outlining his priorities for the international education portfolio on Friday morning.
Minister Iain Lees-Galloway will be speaking for the first time at NZIEC and is scheduled to address delegates on Thursday morning.

ENZ Chief Executive Grant McPherson welcomes the involvement of the Ministers in NZIEC.
Ian Lees-Galloway

"The involvement of two of the most important Ministers for international education at NZIEC shows the importance of our annual hui for industry. We are delighted to welcome both Ministers to NZIEC 2018.”
Held over two days, NZIEC 2018 focuses on the theme of Inspiring Global Citizens. It features a sell-out crowd of 600 delegates and the largest number of industry presenters yet.
If you aren’t attending conference, you can follow developments on Twitter with the hashtag #nziec. We will also be reporting on conference news in the E-News following conference.
NZIEC 2018 sold out
Registration for NZIEC has closed. Due to venue capacities, we are unable to accept any more delegates.
Email nziec@verve.co.nz if you would like to be added to the registration waitlist.
US students attend Kiwi youth leadership summit
Hosted at the University of Canterbury and led by ENZ and the Ministry of Foreign Affairs and Trade, the Marjory Stoneman Douglas High School (MSD) students teamed up with the Student Volunteer Army to discuss student leadership and mobilisation.
Over five days, they heard from prominent speakers from across New Zealand’s business, government, university and non-profit sectors. Students also conducted a tree-planting project, held panel discussions and visited Government House in Wellington at the invitation of Governor General Dame Patsy Reddy.
In February, Marjory Stoneman Douglas High School (MSD) became the site of one of the deadliest school shootings US history. In the aftermath, MSD students mobilised to create a student-led ‘Never Again MSD’ organisation, and used their time in New Zealand to learn about the leadership of the Student Volunteer Army, which mobilised following the 2011 Christchurch earthquake.
ENZ’s Director for the Americas and Europe, Lisa Futschek, said the summit was an exceptional opportunity to raise the profile of New Zealand’s education system in the US, and to demonstrate how it equips young people to become independent leaders, thinkers and global citizens.
“The Summit was a great example of how international education can equip and inspire emerging global influencers and leaders.
“It was great to see New Zealand featured in high profile publications including the New York Times, The Washington Post and the Los Angeles Times, along with major US television networks showcasing our country as a desirable international education destination, well placed to host aspiring student leaders.”
US student numbers in New Zealand grew seven percent from 2016 (2,852) to 2017 (3,050) – the majority at university level.
US delegation delighted by New Zealand biculturalism
Although many of the study abroad advisors were already working with New Zealand partners and sending students to New Zealand, they hadn’t experienced the country themselves.
Prior to the visit, participants listed Māori culture and heritage as one of their top three focuses for the visit to New Zealand institutions.
In Dunedin, the delegation was welcomed onto the Otago Polytechnic campus with a powhiri. In return, the delegation sang “Te Aroha” – after having practised it on the bus ride from their hotel.
The group said this moment, and similar experiences on other New Zealand campuses, was what provided them with a better understanding of New Zealand and the international student experience – even more so than the brochures they received from institutions.
“I was surprised and very impressed to see how Māori culture is so integrated and celebrated around the country. This is unique and a stark contrast to the experience of indigenous cultures in other countries,” said one delegate.
Alanna Dick, ENZ Field Director – North America, said the advisors left with a better understanding of New Zealand, and a drive to help more US students experience it too.
“It was clear to me the visit was a success when one study abroad advisor told me that now they understand the main points of difference between New Zealand and Australia! They now tell their students they would have a unique study experience in New Zealand, especially if they take a course to learn more about the indigenous culture like Kapa Haka or introduction to te Reo Māori.”
The US delegation offered suggestions for New Zealand institutions to consider when hosting international guests:
- Explain how Māori culture is embedded into curriculum
- Invite Kiwi students to sit on a student panel or lead campus tours
- More conversations over kai with faculty, staff and students and less PowerPoint presentations
- Consider having faculty give a short presentation about their area of research or courses they teach.
The US delegation also attended NZIEC to present a session on US engagement. They shared interesting initiatives and partnership models from their campuses, highlighted the importance of curriculum integration between US and overseas institutions, and shared best practices for outreach to students from diverse or underrepresented backgrounds.
Study Abroad NZ schools programme launched in US
ENZ Business Development Manager Mary Camp says this is a pilot project to test the waters in the US market.
“We’re thrilled to be partnering with AFS for this pilot – they are a trusted organisation with a long history of matching US students with life-changing education experiences.
“New Zealand schools have much to offer US students looking for a high-quality study abroad experience to give them a competitive advantage in the college application process.”
The programme includes nine New Zealand schools, each offering themed programmes for one semester in the fields of environmental studies, Māori culture, the arts, outdoor education and leadership.
Mary is hoping to see some more US students coming through in 2019 as a result of the pilot.
“Opening up new markets for the school sector will help us achieve sustainable growth, which of course is a focus of the International Education Strategy.
“If the pilot is successful, we’ll look to roll it out to more New Zealand schools.”
Check out the AFS web page for more information about the programme.
The schools involved are Rangitoto College, Western Springs College, Western Heights High School, Aotea College, Papanui High School, Hillmorton High School, Whanganui High School, Whakatane High School and Te Puke High School.
Kiwi schools hit the road in the Philippines
Led by a team of ENZ staff, the group made the journey through Manila and Cebu over one week in September in a (very cosy) ENZ bus.
Desiree Lee, ENZ’s Market Manager, Malaysia and Philippines, said it was great to see the camaraderie shared by New Zealand providers and the shared vision of promoting New Zealand education to the world.
“We had a blast hosting our energetic providers from the university, ITP, PTE and school sectors across the Philippines. We braved the Manila traffic together, met with more than 200 international school students whose interests ranged from medicine to creative writing.”
The providers had another chance to meet school counsellors, New Zealand alumni and parents at the ENZ Networking Night hosted by Ambassador to the Philippines, David Strachan, at the Official Residence.
“Most Filipino students considering study abroad are from the private education network and, to attract these students to New Zealand, we have to be prepared to compete against strong brand names like there are in the US,” explains Desiree.
“The US is the most high-profile study destination for Filipino students, with a very active in-market presence including many Ivy League names such as Stanford University.
“Targeted activities such as the Schools Roadshow is a chance to get some face time with these students and present our unique offering.”
The tour of the Philippines was capped off with an oversubscribed agent seminar in Cebu, where Immigration New Zealand gave key market updates.
“They revealed that Cebu, Quezon City, Metro Manila, Davao del Sur and Cavite are the top five regions where student applicants are coming from.
“INZ also highly recommends the use of its online application platform which is far more cost and time efficient.”
New Zealand providers included Carmel College, Rangitoto College, University of Auckland, Massey University, ACG Education, Ara Institute of Canterbury, Southern Institute of Technology, Toi Ohomai, WelTec & Whitireia, Eastern Institute of Technology, Manukau Institute of Technology, Nelson Marlborough Institute of Technology, and more.
Braving traffic in Manila on the ENZ Bus

At the Chinese International School Manila
Around the world in five
UK
ELT sector concerns over rising agent costs
English language training institutions have voiced concerns that the rising commission rates of education agents are making it unsustainable for schools to pay.
Read more

GLOBAL
Bilingual education – a competitive advantage
Offering students a bilingual education could be key to improving access to higher education, provide opportunities to study abroad and improve future job prospects in an increasingly globalised world.
Read more

SOUTH KOREA
Fourth straight year of strong international student growth
Enrolments from Viet Nam are a strong factor in South Korea’s overall international student growth of nearly 70 percent since 2014.
Read more

BRAZIL
EMI courses in Brazil grow to more than 1,000
A growing number of higher education institutions in Brazil are recognising the importance of offering English as Medium of Instruction courses, with the number of EMI courses rising from 671 in 2016 to over 1,000 in 2018.
Read more

CHINA
The consolidation of private higher education
With more than 740 private higher education institutions in China, and thousands of private vocational schools, China’s fragmented private higher education industry is expected to undergo a wave of consolidation over the next decade.
Read more
Engaging with Italian students and agents

Italy is New Zealand’s third-largest source of school students in Europe, the sixth-largest European market across all sectors, and our 25th largest market globally. The number of international students coming to New Zealand from Italy has grown steadily in recent years to 617 in 2017.

In October, the ENZ team attended bustling student fairs in Rome and Milan, targeting students looking for study abroad opportunities at tertiary level.

ENZ’s Market Development Manager Europe, Olga Elli, said it was a great opportunity to talk to students one-on-one – particularly at tertiary level, there is much interest in postgraduate study programmes.

“Italian students are really attracted to the idea of New Zealand but their knowledge of our education offering is still fairly low,” said Olga.

“Talking to hundreds of students and making presentations at each fair provided an opportunity to promote New Zealand education. There is also a growing focus on vocational training and pathways to employment – which fits well with our current ‘future-proof’ messaging.”

Over half of Italian students coming to New Zealand choose to study in Auckland, but education agents who attended an ENZ workshop in Milan were keen to hear more about opportunities in other areas of New Zealand.

“Italian agents are very engaged and several of the workshop attendees had recently been on a familiarisation visit to New Zealand, visiting Northland, Tauranga, Wellington and Christchurch.

“We are working with regional development agencies to run a series of webinars for agents in Europe to boost their knowledge, so they have the tools to advise their clients about what New Zealand can offer international students.”

New Zealand’s profile as an education destination for Italian high school students was boosted this year by ENZ’s Follow the Kiwi scholarship campaign which ran in France, Germany and Italy. Italy led the way in generating digital engagement, with the highest number of visits to the scholarship application page, and a strong showing in completed applications and requests for further information.

Building on this engagement, Olga paid a surprise visit to the school of Italian Follow the Kiwi scholar Gaia Leidi, from Busto Arsizio, near Milan, who will use the NZ$15,000 award to study at Kerikeri High School from January to September next year.

“Our visit to Gaia’s school generated lots of media attention. She’s a huge rugby fan and was blown away to be invited to the All Blacks vs. Italy game in Rome later this month!

“ENZ intends to build on the success of this year’s campaign and will run it again next year – watch this space!”

If you would like to get in touch with an ENZ Recognised Education Agent in Italy, please take a look here.

L-R: Olga Elli engaging with students at the student fair in Milan; and meeting Gaia during a surprise visit to Gaia's school.
ENZ launches China Savvy
Developed by ENZ’s in-market China team in collaboration with New Zealand providers, China Savvy aims to equip New Zealand education providers with insights into Chinese students, best practice for the China market, and practical advice on how to succeed in education business in China.
China Savvy is open to all New Zealand providers via the Skills Lab and includes videos with animated learning and links to various reports and online resources.
Specific lessons include Chinese education customer motivations, presenting to Chinese audiences, planning business trips to China, navigating Chinese meal and gift culture and making the best use of Chinese social media (namely, WeChat) – giving users a rich picture so they can approach the China market with confidence.
ENZ International Market Manager for China, Ross Fisher, anticipates China Savvy will be most suitable for the school sector but says there are plenty of transferable insights for other sectors too.
“We’ve tried to create a ‘blended’ learning experience for international education professionals starting out in China, as well those informed practitioners already operating in the market who are looking for some additional insights into best practice, product development, marketing and the mind of the Chinese education customer.”
As ENZ is assessing the utility of the China Savvy product, we welcome any feedback you may have by using the feedback form on the China Savvy landing page.
Further enquiries can be directed to Ross.Fisher@enz.govt.nz
Click here to access China Savvy on Skills Lab.
Prime Minister meets Kiwi students in Singapore
Last week the Prime Minister announced the 249 young New Zealanders who have been awarded prestigious Prime Minister’s Scholarships for Asia (PMSA) and Latin America (PMSLA) as part of the August 2018/19 round.
She congratulated the new round of awardees in Singapore, where she met a group of 11 current PMSA recipients and reflected on the value of young Kiwis having international education experiences.
The Singapore-based awardees at the event included Louis Martin (25) who is carrying out a four-month internship with Asia Internship Program (AIP), Nicolas Steyn (20) who is on a one semester exchange at the National University of Singapore, and Lucy Kenner (22) who is undertaking a 12-week legal internship at Providence Law Asia.
“Ongoing academic relationships and new business opportunities are two things we are seeing result from the scholarship programme,” Jacinda Arden said in the announcement release.
“Our awardees are welcomed and supported by diplomatic communities in New Zealand and offshore, which we also value.”
John Laxon, Regional Director – South and South East Asia, Middle East, said that Friday’s event during which the Prime Minister chatted and mingled with the group of Kiwi students showed how international education can be life changing.
“Our scholars gave great insights into how they have created lifelong connections through their PMSA experiences, which will enrich their lives and strengthen their careers,” said John.
“The Prime Minister enjoyed the discussions, which brought back memories of her own exchange student experience at Arizona State University.”
Applications for the next round of PMSA and PMSLA opens mid-January and must be submitted online by 30 March 2019. More information on the application process can be found here. Institutions are encouraged to contact ENZ to discuss potential group applications.
The PMSA recipients’ names from the August 2018/19 round can be found here. The PMSLA recipients’ names from the August 2018/19 round can be found here.
‘Future Scholarship’ sends Korean students to New Zealand
The New Zealand Future Scholarship for Korean students, launched in late September as an extension of ENZ’s successful ‘Future Proof’ campaign, has reached a total of 780,000 Korean students and parents.
Kay Lee, ENZ’s Senior Market Development Manager for Korea said the “future proof” messaging and videos resonated with Korean students.
“We were looking for candidates who are motivated to come to New Zealand to prepare themselves for their future, and we received some impressive entries.”
To enter, students had to submit a two-minute video and essay showing how the scholarship would benefit them in the short and long term.
The awardees, Junghwan Choi and Si-Eun Lee, received scholarships valued at $15,000 towards study at a New Zealand high school in 2019.
“By encouraging applicants to have a long-term study plan in New Zealand, Korean students are realising that New Zealand is a great place for students who have a strong motivation to prepare themselves for the future.”
The scholarship winners and their families gathered to celebrate at the New Zealand Ambassador’s residence in late November, alongside ENZRA agents, New Zealand educators and Korean government representatives.
“All of the attendees – including officers from the Seoul Education Office and Gyeonggi Education Office, and ENZRA agents – said the scholarship seemed like a good opportunity for Korean students and parents and that they would promote this scholarship to their schools and regions more actively next year.”
Applications for the New Zealand Future Scholarship will open again in September 2019 and ENZ would like to encourage New Zealand institutions to leverage this scholarship in their Korean marketing activities.
Korea is New Zealand's fourth largest source of international students, and students from Korea make up six percent of the international student cohort to New Zealand each year.
You can watch Jungwhan Choi’s video here. After secondary school, he wants to study at an aviation institution in New Zealand to pursue his dream of becoming a pilot.
You can watch Si-Eun Lee’s video here. Si-Eun’s dream is to become a biotechnologist and she has a long-term plan to study biological technologies at a New Zealand university.
Adele Bryant, ENZ Regional Director for North Asia, Scholarship recipients Junghwan & Sieun and New Zealand Ambassador Philip Turner.