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• Smart cities and AI technology key focus for KIWI Challenge 2023

  The competition is designed to inspire youth across Indonesia to be engaged in entrepreneurial activities that address societal issues.

  The 2023 theme is “Reforming Indonesia’s mobility and smart cities using AI technology”.

  Education New Zealand Manapou ki te Ao (ENZ) organises the competition in collaboration with a New Zealand university and Kopi Tuli (Deaf Cafe), a deaf community in Jakarta. This year, ENZ is partnering up with Auckland University of Technology (AUT) to co-host the initiative.

  School groups are required to submit video entries to a judging panel made up of AUT academics and ENZ representatives. Submissions are reviewed by the panel and finalists selected. The students will then be supported through a number of workshops and mentoring by the AUT academics.  

  The participating academic from AUT is Senior Lecturer International Business, Strategy and Entrepreneurship, Dr Taghreed Hikmet, who has expertise in smart cities and is passionate about mentoring and inspiring young future leaders. She has had close involvement in multiple programmes like YES, where she mentored young entrepreneurs pitching their business ideas. 

  Dr Hikmet says she is honoured to be involved this year.   

  “It is a delight to have the opportunity to inspire Indonesian students to think creatively about what the future can look like. The development of smart cities is about improving sustainability, creating opportunities for economic development and enhancing the quality of life for people, I’m looking forward to seeing the ideas students put forward,” she says. 

  ENZ Director Asia Ben Burrowes says that this initiative showcases New Zealand’s world-class education and academics in a meaningful way. 

  “Now entering its fourth year, KIWI Challenge has grown into a unique platform for New Zealand and our top academics to remain connected to Indonesian students in a way that is in touch with what matters to them. We continue to work with partners in Indonesia to identify the themes that resonate with students” he says.

  The winners of the competition will be announced on Saturday 25 November, the top three groups will be awarded vouchers worth IDR 2,000,000 – 10,000,000. 

  To date, the competition has attracted more than 1,000 Indonesian students through the programme and each year has showcased a New Zealand university and a particular theme. Previous university partners were Massey University (Tourism), Lincoln University (Agribusiness) and the University of Canterbury (Education Technology).  

• Tauranga-based group visits Korea

  E-News caught up with one of the organisers of the visit, Education Tauranga’s Anne Young.  

  What led to the decision to visit Korea as a group of institutions?

  Education Tauranga’s 2013-2017 strategy focuses strongly on collaboration between member institutions. We find that we can make more of an impact in a market as a group, and, with a diverse range of institutions participating in activities, we can demonstrate the pathways that exist within our region to cater for all levels of education.

  Korean students are enrolled in the full range of education institutions in Tauranga – from primary right through to tertiary. This is one of the reasons Education Tauranga’s Korean student numbers have continued to rise in 2015, while declining in New Zealand overall. We also attribute our success in Korea to the fact that we have committed local agents, strong local government support, highly effective links with the Korean community in the Western Bay of Plenty and institutions that provide excellent education and care to all international students, including those from Korea.

  In choosing Korea as our group visit destination, we were able to further capitalise on our already strong position in that market.  

  What are the advantages of a group visit such as this?

  The main advantage of a group visit is that it’s easier to get noticed and to secure meetings than when you’re an individual institution travelling on your own. Promotional costs can be shared, too. In our case, 21 institutions were pitching in, meaning our advertising dollar went a lot further, resulting greater numbers of prospective students at our fairs and good attendance of officials at other events.

  Having trip organisers taking care of all the planning, organising and bookings meant it was a much more efficient process for everybody. It also alleviated stress for some first time travellers to Korea who didn’t have to face many of the challenging ‘unknown factors’ that can pop up when organising your own recruitment trip.  

  What are the downsides?

  I don’t think there are any particular disadvantages to marketing as a group offshore. However, there are challenges in the logistics of dealing with such a large group, such as transport arrangements and getting everyone to where they need to be on time, as well as ensuring that planned activities are of benefit to all institutions from a range of sectors.  

  What were the highlights?

  We attracted over 400 prospective students through our fairs which was a great success for one small region of New Zealand. The students who came along were already pretty well informed about Education Tauranga’s education offerings, demonstrating that the effort that we put into advertising prior to the events hit the mark!

  Several alumni families also attended the events, and it was wonderful to see them engaging with prospective students and their families and giving their perspective on what studying in our region is like.

  The support of big New Zealand brands such as Zespri was also fantastic; their product promotion at our fair went down really well.

  Being hosted at the New Zealand Residence by the Deputy Head of Mission to Korea and Education New Zealand was also a highlight as we were able to recognise the contribution they had made to ensuring our activities were a success.  

  Are there any outcomes on the horizon or promising connections made?

  We’re hoping our visit will result in an increase in student numbers from Korea in 2016. The signs are promising so far, with many new students expressing an interest in coming here. Time will tell however!

  We have also strengthened relationships with Tauranga’s ‘friendship city’ of Ansan, with a larger study tour group coming in 2016 than came in 2015.  

  What would you do differently next time?

  The visit to Korea was our second regional group visit (we visited China together as a group in March this year) so we already had experience in what did and didn’t work and were able to iron out any issues prior to this trip.  

  Any hints and tips for together groups thinking of undertaking this sort of group visit?

  I think undertaking a visit of this kind is very effective for regions or groups of institutions. My top tips for making your visit a success are as follows:

  • Do your research and have a plan. Know exactly what activities you want to do and why

  • Involve all participating institutions in the planning process

  • Make sure you have support from local councils and your Economic Development Agency

  • Enter the market with a strong brand that all participants believe in

  • Make sure you have translated materials and have translators who know your product/region

  • The work you do prior to arrival is just as important (if not more than) as the work you will do while in country

  • Work with ENZ and local Embassy staff

  • Leverage your alumni

  • Follow up with the people you met with during the visit!

   

• Kiwi students become ambassadors in Beijing

  The students represented three cohorts from Massey University and the University Canterbury. Two of the groups were based at Peking University, while the other had been studying in Hangzhou.    

  This marks the second year in a row that PMSA groups have come together at a function at the New Zealand Embassy in Beijing.  

  New Zealand Ambassador to China, Clare Fearnley, welcomed the visitors and provided an update on the China-New Zealand relationship. Other Embassy staff, representing a range of government agencies from the Ministry of Primary Industries to the Ministry of Foreign Affairs and Trade were present to talk to students about their roles and areas of interest. 

  ENZ Regional Director North Asia, Adele Bryant, said it provided a great opportunity to encourage the students to be ambassadors for New Zealand education during their stay in China. 

  “These students are ideally placed to help raise the profile of New Zealand education, as they are great examples of the kind of students we produce – independent thinkers, and creative, innovative and skilled young people.” 

  Massey University’s Head of the School of Humanities, Kerry Taylor, also believes in the value of the programmes to students, both now and in their future. 

  “The PMSA provides an opportunity for our high academic achievers to experience first-hand the dynamism and relevance of China to New Zealand,” said Kerry.  

  “Many will come back to do more study in China or develop business links with China that will contribute to New Zealand’s prosperity.”

  

  A PMSA group from Massey University at the New Zealand Centre, Peking University. The Massey students studied an intensive Chinese Language programme at PKU.

• Advertising opportunity for Japan’s New Zealand Study Guidebook

  The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.    

  ENZ’s Business Development Manager – Japan, Tomomi Kontani said that there is increased demand for information on New Zealand’s education offering.  

  “We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan.  

  “The KBUNSHA New Zealand Study Guidebook is a trusted publication in Japan and advertising here is a great opportunity for education providers and regions to promote New Zealand education to the Japanese public. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and we hope regions can also participate in this special opportunity to introduce their regions and activities”, said Tomomi. 

  This guidebook was distributed at the annual student fair and education stakeholder events hosted by ENZ Japan in 2023 which attracted over 1,000 people. The New Zealand Study Guidebook will remain the main information source referred to and distributed at upcoming education events in Japan.  ENZ encourages NZ providers attending the New Zealand Fair in Tokyo October 2024 to consider advertising in the Study Guidebook to reach your target audience in Japan. 

  Advertisement rates for individual providers range from approx. NZD 2,500 to NZD 6,020 for guidebook and/or website listings. With the “Premier Plan” and “Advertorial Plan”, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.   

  For regional groups, download the proposal here for further details on the guidebook and pricing (approx. NZD 2,200 for a 2-page colour advertisement and NZD 3,300 for a 4-page colour advertisement). 

  Bookings must be made by 28 June 2024. For more information, visit the KBUNSHA website here. You can view last year’s guidebook here.  

  Alternatively, interested New Zealand education providers and regional groups can contact KBUNSHA for any questions (available in English). 

   

  KBUNSHA contact:  

  Minori Takahashi (Director) 

  Tel: +81-3-3234-1744 

  Email: minori@kbunsha.com 

• Advertising opportunity in Japan

  ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the annual guidebook is the only Japanese publication officially supported by the New Zealand Embassy in Tokyo and ENZ.

  “With the Rugby World Cup held in Japan for the first time this year, New Zealand will have an increased presence and visibility in the public,” said Misa.

  “This guidebook is a great opportunity for regional bodies and individual providers to promote their offering. Furthermore, because destination marketing is a key part of education promotion in Japan, KBunsha is offering a separate advertising rate for regional groups.”

  To advertise, bookings must be made by 22 March 2019.

  For further details on the guidebook and pricing for regional groups, download the proposal here.

  For individual providers, download the proposal here.

• Alumni news - launch the New Zealand Educated LinkedIn group

  We encourage you to look at this and refer the LinkedIn group to your own alumni and ask them to join up.

  This is the first stage in our work with alumni. Once there are more members in the group we will start sending out notice of events, encourage alumni to form groups and start discussion forums.

  Here is a comment from one of the alumni who recently joined: “Thank you very much for invitation, this group would make me feel like return back to NZ. Keep in touch.”

• Reach out to students in Japan

  ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the annual guidebook is the only Japanese publication officially supported by the Embassy in Tokyo and ENZ.

  “Keibunsha publishes this study guidebook for many other English-speaking embassies and is a great opportunity for New Zealand regional bodies and education providers to promote their offering,” said Misa.

  “As destination marketing plays a key part of edu-promotion in Japan, Keibunsha is offering a separate advertising rate for regional groups.”

  To advertise, bookings must be made by 10 April.

  For further details on the guidebook and pricing for regional groups, download the proposal here. For individual providers, download the proposal here.

• Game On, in Japan

  Among the over 60 guests who attended the event, were New Zealand’s Ambassador to Japan, Mark Sinclair; Senior Adviser to the Ministry of Education, Culture, Sports, Science and Technology, Shinichi Yamanaka; Vice President of the Japan Rugby Football Union, Masayuki Takashima; and Fonterra Japan President, Yasuhiro Saito.

  Those GOE student participants who were present spoke, in English, of how fulfilling an experience it was, and of their desire to come back to New Zealand for further study.

  

  Twelve male high school students from institutions that belong to Kanto Super League spent time in Hamilton from mid-July to early August this year, receiving high level rugby coaching care of the Waikato Rugby Union as well as undergoing an intensive English language programme at the University of Waikato Pathways College.

  Ten female rugby players selected by the Japan Rugby Football Union spent time in Auckland in August, participating in a similar programme run by the Auckland Rugby Union and the New Zealand Language Centres.

  Fonterra Japan sponsored the Hamilton programme while Japan's Ministry of Education, Culture, Sports, Science and Technology provided financial support for the Auckland programme.

  Both groups of students stayed with local families while in New Zealand.

  

  GOE Rugby was launched by Prime Ministers Shinzō Abe and John Key in July 2014 in response to the Japanese government’s goal to improve the English language skills and increase the sporting capacity of Japan’s young people in the lead up to Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics.

  Led by English New Zealand in partnership with the Essentially Group, GOE Rugby includes five top provincial rugby unions and selected premium English language providers based in locations throughout New Zealand.

  From November, the GOR Rugby will be available to high school groups from across Japan.

  For more information on the details of the programme, please contact Misa Pitt, ENZ Japan.

• New resource on the Brand Lab

  "Peking University’s New Zealand Centre (which involves several of our universities and government agencies) runs this undergraduate course which students take to earn foreign language credits (and because of their interest in New Zealand, of course).  Enrolments have grown year-on-year, with 75 students now taking this class.

  In the past, I have delivered a more academic lecture on New Zealand’s education system, including on policies and reform.  And in the past, this has been met with glazed eyes.  So in a break with tradition I decided to make the session more interactive and incorporate some of the tools we now have at our disposal.  I gave an informal “why study in New Zealand” presentation, then moved on to showing the New Zealand Story and New Zealand Education Story.

  We then broke into small groups (just like we do in New Zealand classrooms and tutorials), and students worked on the task I had set:  to discuss and agree on “what three words best exemplify what is ‘special’ about New Zealand education.”

  And I was blown away by the responses.  Each group came up to write its words on the blackboard, and common themes included innovation, openness, diversity, inspiring, and opportunity.  Our messaging is clearly resonating.

  After then watching some of ENZ’s Gibson Group-produced Dragons in a Distant Land alumni episode (and remembering far too late that I have a cameo in it), I asked each group to explain its three words.  And again – I was blown away.  The willingness of these students to contribute their thoughts and to ask questions – in English, in public - with a second member from one group even volunteering additional thoughts – really impressed me.  The course coordinators were also very pleasantly surprised. 

  As products of New Zealand’s education system, volunteering our thoughts, asking questions and speaking in public come naturally to us.  This isn’t so in every education system.  

  Almost best of all, the course was that day being audited by a very senior Peking University Professor.  She stood up at the end and said, “I did my PhD in economics at the University of Chicago.  After today, I want my grandchild to go and study in NZ”.

  I always give the class my email address, and as of right now have received five enquiries from these students at China’s top-ranked university.  I have also had to courier additional blocks of Whittaker’s chocolate.  Each of the nine groups deserved a prize.

  A Chinese subtitled version of the New Zealand Education Story is now available on the Brand Lab, so I encourage you to use this when next in China or hosting Chinese visitors.”

• Thirty groups awarded PM's Scholarships for Asia and Latin America

  The successful groups were announced by Education Minister Chris Hipkins today, and mark the outcome of the first round of the scholarships since they were paused due to COVID-19.

  Education New Zealand Manapou ki te Ao (ENZ) congratulates all the successful recipients, who include a marae, non-profit organisation TupuToa, six of New Zealand's eight universities, Te Pūkenga, and a number of private training establishments.

  A full list of recipients is available here.

  Chris Hipkins also announced that the scholarships will open for individual applications this month. Applications will be open from 18 July - 31 August 2022. More information, including how to apply, is available here.

  About the scholarships

  The Prime Minister's Scholarships for Asia and Latin America are funded by the New Zealand Government and administered by Education New Zealand Manapou ki te Ao.

  Since 2013, the scholarships have supported more than 2,400 New Zealanders on learning experiences in Asia and Latin America.