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Driving student interest in Indonesia through strategic co-funded initiatives
ENZ and SUN Education delivered a jam-packed programme of student recruitment events in Surabaya and Jakarta in late May to drive student interest and connect New Zealand providers with potential partners for academic collaboration.
Surabaya
The activity began with an introductory meeting between Universitas Airlangga’s International Office and visiting New Zealand providers to explore opportunities for academic collaboration between our two countries.
The meeting was attended by representatives from the University of Auckland, Auckland University of Technology, the New Zealand Honorary Consulate in Surabaya and SUN Education.
Discussions centred on potential areas of partnership, including articulation pathways, staff exchanges, guest lectures, and joint research initiatives.
The following day, providers met with prospective students at the Study in New Zealand Exhibition in Surabaya.
The exhibition featured the University of Auckland, Auckland University of Technology, University of Waikato, UP Education, University of Otago, Le Cordon Bleu, the Southern Institute of Technology and Lincoln University.
The event attracted around 200 students and their parents.
Study in New Zealand exhibition attendees learning about tertiary education options in New Zealand.
Jakarta
Over to Jakarta, ENZ organised an exhibition featuring a strong line-up of New Zealand institutions, comprised of all eight of New Zealand’s universities alongside the Southern Institute of Technology, Le Cordon Bleu, University of Canterbury International College and UP Education.
The fair attracted approximately 250 students and parents, all eager to explore the diverse study options and world-class education opportunities that New Zealand has to offer.
To close off a busy student recruitment period, a mini exhibition was hosted at Universitas Indonesia, the top-ranked university in Indonesia.
The exhibition was specifically for LPDP Affirmative Scholars and students interested in postgraduate-level study.
As part of the event, ENZ Market Manager, Naluri Bella, delivered a ‘Study in New Zealand’ session, which attracted around 100 enthusiastic attendees.
The session provided insights into New Zealand’s high-quality education system and scholarship opportunities, helping to raise awareness and inspire future postgraduate study pathways.
ENZ’s Regional Director (Asia) Ben Burrowes said the activities were designed enhance agents’ and students' awareness of New Zealand’s world-class education offering.
“These collaborations help position New Zealand as a competitive and credible choice for Indonesian students,” he added.
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Signing up to a bright future for the Deaf community
A serious encounter with Ménière’s disease partway through his PhD studies was a life-changing event in more ways than one for Arash Tayebi.
The inner ear disorder resulted in him losing the hearing in one ear and facing up to the possibility he could become deaf in the future. Studying at Auckland University, and feeling far from his home in Iran, he says the experience hit him hard.
But Arash turned one of the biggest challenges in his life into an opportunity. He became the driving force behind Kara Technologies, an award-winning start-up using digital sign language avatars to make communications of all kinds accessible to those with hearing issues.
His own situation made him question the noticeable lack of deaf people studying at universities, becoming entrepreneurs, and holding leadership positions in the workplace. “I asked myself if I become completely deaf will I not be able to succeed in study and work?”
Engaging with the Deaf community he learned of the real shortage of teachers of sign language, and the complexities in resolving that. Bringing in teachers from overseas is not the answer because they do not know New Zealand Sign Language (NZSL). Closed captioning, which can automatically caption speech is of limited use as young children cannot read, and existing avatars are not expressive enough for Deaf people.
“I said let’s work together to come up with a solution.”
Turning a vision into reality
What started as a small project with Kelston Deaf Education Centre, now part of Ko Taku Reo Deaf Education New Zealand, ultimately morphed into Kara Technologies. But it took vision, determination, and “mind-blowing” support from people he met along the start-up journey.
"The cool thing about New Zealand is that if you have a vision nobody will call you crazy, they’re here to help and happy to take a risk. That’s fantastic."
“There was so much I needed to learn about running a business. I wasn’t rich, so I needed funding. And as the concept was new, I needed the support of the Deaf community.”
Arash’s first break came when Kara Technologies was named Social Enterprise winner in Auckland University’s start-up business competition Velocity $100K Challenge in 2017, giving him access to seed funding and a mentorship programme. Then there was UniServices, which helps to commercialise promising student ventures through investment, advice, and connections. And in the wider community there was GridAKL, an innovation support community with a downtown campus. “If I had a problem, I could always find someone there who was happy to offer advice,” he says.
Estimates of NZSL users vary significantly, from about 4000 for whom it is a first language to more than 20,000 who have some knowledge of it. Arash and his team are committed to their vision of improving meaningful access to information for the Deaf community, and they are already making an impact.
Kara Technologies has produced a diverse suite of avatars, signed children’s books and a range of videos. It has been recognised many times for its innovative work, most recently being named a 2022 finalist in the Public Good category at the NZ Hi-Tech Awards.
Looking to the future
The team at Kara sees a future where TV shows, bank machines, travel websites, online registration forms, live theatre, social media, gaming, and virtual reality technologies are all equipped with sign language avatars. “We want the daily life of a Deaf person to be as easy as a hearing person,” Arash says.
The company is currently trialling emergency messaging by using a set of pre-recorded motion-captured animations, making it possible to relay time-critical information quickly.
Kara is already attracting interest in the US and Canada, where Deaf advocates are excited by the technology. “They are impressed that a small country can make such a contribution. It makes me proud because I call New Zealand home.”
Arash says it’s hard to believe the decision he made to come to New Zealand to study in 2013 has led to where he is now. “I thought I would probably complete my PhD and end up in an academic teaching role. But I have a company, a team, a vision, and fantastic friends. It’s all happened because of the great support I’ve received here.”
He only wishes it was easier for innovators like him to stay on when they finished their studies. He would love New Zealand to introduce a Talent visa like Australia and Canada have. “If you have a cool project they will welcome you, but in New Zealand, you need to secure a job. I already have a job, but it is in my own company,” he says.
“When New Zealand encourages international students to come here it needs to be able to harness their talent, nurture them, and benefit from their talent.”
But Arash says he would always encourage students to come here. “Take yourself out of your comfort zone and you will meet amazing people. New Zealand is a crazy, creative country which could easily be your second home.”
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ENZ welcomes two new Board members
The Minister of Education, Hon Erica Stanford, appointed two new members to the Board of Education New Zealand Manapou ki te Ao (ENZ) on 7 July 2025.
Sara Brownlie and Prabha Ravi succeed two of ENZ’s long-serving Board members, Dr Linda Sissons and Lyn Provost.
Read on to learn more about the wealth of experience the new Board members bring to the role.
Sara Brownlie
Sara Brownlie is a chartered accountant and chartered director with strong risk and financial management and financial planning knowledge.
She has worked in the public sector for most of her career in senior financial roles including Department of Internal Affairs, Ministry of Justice and at Treasury where she was also Chief Financial Officer for the Department of Prime Minister and Cabinet and for the Public Services Commission. This followed early career at Deloitte and Unilever.
Sara now provides specialist strategic financial and project/programme advisory services through her company Fargher Woods Ltd.
Sara is a board member with Catalyst.net and is the Crown appointed Deputy Chair and Chair of the Finance and Audit Committee of the Research Education Advanced Network New Zealand (REANNZ).
She is also an independent member of Enable New Zealand Finance, Risk and Audit Committee, and holds a similar role with the Upper Hutt City Council's Risk and Assurance Committee.
Prabha Ravi QSM, JP
Prabha Ravi QSM, JP is an experienced governance leader and international education specialist with over 25 years in senior management roles, including International Director at Waiariki Institute of Technology and YMCA Central, and Senior Manager at Education New Zealand. She has represented New Zealand in more than 47 countries, generating millions in export education earnings and building strong global partnerships.
With nearly 20 years of governance experience across the arts, sports, education, health, community, and public sectors, Prabha serves on several boards, including the Wellington/Wairarapa Lotteries Committee.
She is also the founder and director of Natraj School of Dance, a leading Indian classical dance institution in Wellington for over 25 years, and an award-winning actor. Her contributions to education, arts, governance, and ethnic communities have been recognised with multiple honours, including the Queen’s Service Medal in 2017.
You can find out more about the ENZ Board here: Our Board
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New global campaign invites students to discover what New Zealand can teach them
The ‘New Zealand Taught Me’ campaign was launched on 11 August and has started to roll out across key global markets, showcasing the unique value of a New Zealand education through the voices of its alumni.
Real stories with real impact
At the heart of the campaign is a 30-second hero video, backed by a suite of alumni stories that highlight the life lessons and experiences gained while studying in New Zealand.
Hero video
Alumni stories
These stories aim to connect emotionally with globally minded students and their families, showing that learning here goes far beyond the classroom.
Why now?
The campaign is a strategic move ahead of the full launch of a global brand platform for New Zealand international education.
It’s designed to deliver strong results in high-growth markets, replacing the previous ‘Learn New Every Day’ campaign in nine countries: China, India, Japan, South Korea, Sri Lanka, Thailand, the Philippines, the USA, and Vietnam.
A welcoming message
ENZ Brand Lead Nick Sinclair said the campaign is a major opportunity for us to present New Zealand as the living and breathing learning destination that is.
“We want to show students how in New Zealand knowledge comes from everywhere.”
“Given the shifting global climate that we are currently seeing with international education, it's a timely opportunity for New Zealand to strengthen its position as a welcoming and inclusive destination.
“The message to students is clear: we’re open, and you’re welcome,” Nick said.
A fresh direction
‘New Zealand Taught Me’ signals a shift toward a more emotionally resonant and globally competitive brand identity. It positions New Zealand as a vibrant, welcoming learning environment where knowledge comes from everywhere, not just the classroom.
Where to see it
The campaign has started to appear across paid digital media, the ENZ Study with New Zealand website, and all communications with prospective students.
ENZ encourages education agents and partners to use the market-specific materials in their promotions.
These assets are live on ENZ’s Brand Lab for you to make the most of:
- Translated hero videos
- Translated Alumni videos across education sectors
- Social media guidelines (coming soon)
- A sector engagement pack (coming soon)
Contact ENZ Brand Lead Nick Sinclair via Nick.Sinclair@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch.
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New Zealand Taught Me: Campaign toolkits now available
Stakeholder-specific guidelines are now on ENZ BrandLab – empowering our partners to make the most of this campaign.
Check out the guidelines
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View the New Zealand Taught Me guidelines for agents
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View the New Zealand Taught Me guidelines for New Zealand education providers
Where to view the New Zealand Taught Me campaign assets
ENZ has a tailored NZ Taught Me campaign toolkit for our international education sector partners.
The toolkit is now available on BrandLab to download, click here to view the campaign resources available to you.
These comprehensive resources includes all campaign assets, social copy and translations, which you can use across your communication channels. It also provides clear guidelines to help you adapt the campaign messaging and create your own content that highlights the value of a New Zealand education.
Together, we can amplify the campaign and strengthen New Zealand’s global position and tell a distinctive story to set New Zealand apart from international competitors.
Contact ENZ Acting Brand Lead Rachel Stanion via Rachel.Stanion@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch.
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Around the world in five
Asia
More English-taught programmes, growing job opportunities and affordable options are fuelling the growth of Asian education “powerhouses” outside the big four, a new study has revealed.
Global
A recent pilot study shows that most participants in semester abroad or other short-term exchange programmes are motivated by an interest in a new type of experience, the opportunity to encounter new cultures, and the chance to build language skills and new connections.
USA
The USA continues to lead the world in the number of global leaders educated, according to the latest annual Soft Power Index, though the gap with the UK has narrowed in the latest edition, which also lists the top institutions for the first time.
Australia
Southeast Asian students have been studying abroad for decades. But preferences are changing. Can traditional study destinations keep up?
India
Foreign universities in India promise to enhance higher education but face challenges replicating the transformative experiences of their home campuses.
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New Zealand highlights global education links at major Indian conference
As the International Academic Partner, ENZ helped showcase New Zealand as a trusted education partner and destination. The event brought together education leaders, policymakers, and experts to discuss the future of learning, skills, and global collaboration.
Jugnu Roy (pictured centre) representing ENZ at the SEPC roundtable on Global Academic Mobility.
ENZ’s Director of Engagement for India and East Asia, Jugnu Roy, joined panel discussions and roundtables on global academic mobility and faculty exchange. These sessions were a chance to share New Zealand’s approach to student-focused, future-ready education and explore new opportunities for partnerships with India.
Director of Engagement for India and East Asia, Jugnu Roy, said India is a key strategic partner for New Zealand’s international education sector, and that continued engagement is essential to strengthening that relationship.
“Participating in forums like this allows us to engage deeply on shared goals and support India’s ambitions through meaningful academic cooperation,” she said.
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Education New Zealand Chief Executive Amanda Malu steps down
Amanda has been appointed Secretary for Children and Chief Executive of Oranga Tamariki – Ministry for Children, starting in early 2026.
She was appointed as ENZ Chief Executive in June 2024, taking charge on 30 September 2024. She was previously Deputy Chief Executive, Service Delivery at Accident Compensation Corporation (ACC), and Chief Executive of Whānau Āwhina Plunket.
ENZ Board Chair Tony Gray acknowledged Amanda’s outstanding contribution to Education New Zealand and the international education sector as she led ENZ through a period of complex change.
“In a relatively short time, Amanda has built up positive relationships across Government and the sector, represented ENZ at the highest levels and effectively promoted New Zealand’s international education offering around the world.
“In addition, Amanda has delivered an organisational reset which has helped set ENZ up well for the future.
“We are immensely grateful for Amanda’s leadership and we wish her every success with her new role. In the meantime, business continues as usual and our team worldwide remains focused on delivering the Going for Growth Plan ambitions for New Zealand.”
The ENZ Board has commenced immediate recruitment for a new Chief Executive.
“Between now and her departure date, we will be working with Amanda and the leadership team to ensure a smooth transition,” Tony said.
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Celebrating 25 years of EcoQuest: Building global partnerships in education
Since 1999, EcoQuest has welcomed 1,260 undergraduate students from 90 U.S. universities to its programmes in Aotearoa New Zealand. At the heart of this success is a long-standing partnership with the University of New Hampshire (UNH), which has helped create opportunities for students to learn about ecology, restoration, sustainability, and environmental policy in a hands-on, community-based setting.
The anniversary event brought together alumni, faculty from UNH, collaborators, and partners from across New Zealand. ENZ representatives were in attendance, highlighting a commitment to supporting partnerships between New Zealand private training establishments (PTEs) and global partners.
EcoQuest international students from New Hampshire and Michigan.
Over two days, attendees heard from speakers, took part in workshops, and reflected on the impact of EcoQuest’s work.
EcoQuest Co-founder and Academic Director Ria Brejaart spoke at the celebration, paying tribute to important global and local partnerships.
“Many people both here in Aotearoa and the US were critical in making EcoQuest a reality and a success.
“EcoQuest’s programmes would not remotely be the same without support from the local community and iwi, Ngāti Paoa and Ngāti Whanaunga and wider networks and contributors throughout New Zealand,” Ria said.
Recently, EcoQuest evolved into the EcoQuest Centre for Indigeneity, Ecology, and Creativity, guided by Te Ahukaramū Charles Royal, Chair of the EcoQuest Board and current Director. The Centre aims to grow as an intercultural learning community, expanding opportunities for both international and domestic learners.
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ENZ agent seminars return to China in March 2026
These events form a core part of the ENZ China Go-To-Market Plan and support New Zealand providers to strengthen partnerships, grow visibility, and boost student recruitment across a key market.
ENZ will deliver three in-person agent seminars across China:
- Shanghai – 23 March 2026, 2–7 PM
- Guangzhou – 25 March 2026, 1–5 PM
- Zhengzhou – 27 March 2026, 1–5 PM
The seminars bring together providers, agents, students, and parents to showcase New Zealand’s education offering and strengthen recruitment networks.
Please note: This opportunity is for New Zealand education providers only.
ENZ Agent Seminar in Wuhan.
Benefits for participating New Zealand providers
For providers, the seminars offer:
- Direct access to agents and prospective students interested in New Zealand.
- Insights into regional market behaviour.
- A platform to showcase their programmes, tell their story, and build visibility.
These seminars help New Zealand international education providers to:
- Grow inbound student mobility from a key market for New Zealand.
- Strengthen institution-agent relationships.
- Increase visibility for all subsectors, from schools to universities.
- Support market diversification by expanding beyond tier-one cities.
China remains New Zealand’s largest international education market, and each location in the seminar series list presents a unique opportunity for New Zealand providers.
- Shanghai – A mature, premium market with strong demand and high expectations.
- Guangzhou – The largest source province for outbound students, with broad agent diversity.
- Zhengzhou – An emerging market with strong interest in tertiary pathways and high return-on-investment focus from parents.
How to apply
Key registration dates
- Applications close: 5pm NZT, 22 January 2026.
- Outcome notifications by 29 January 2026.
Please avoid booking travel until registrations are confirmed.
New application process
This year ENZ is changing the way we invite applications for ENZ events, and we thank you for your patience while we make these changes.
To apply for the China Agent Seminars 2026:
- Email the ENZ Events Team from your institution email address at events@enz.govt.nz with the subject line: “China Agent Seminars 2026 – Information pack request”
- Eligible New Zealand providers will receive an information pack, which includes:
- Full event details
- Eligibility information
- Instructions on how to submit an application
- A link to the online application form
Applications must be submitted by 5pm NZT, 22 January 2026.
Please note: Requests received between 24 December, and 11 January will be responded to from 12 January onwards. You will still have time to submit your application before the deadline.
