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Brazilian bloggers to report the Dunedin study experience
While Caio Komatsu (25) from Sao Paulo studies Outdoor Adventure Leadership at Otago Polytechnic, and Luana Mazotti (24) also from Sao Paulo studies English at the University of Otago Language Centre, they will also both produce video diaries and blogs offering insights into local lifestyle, culture and attractions.
Together the influential bloggers reach almost five million people through their popular culture blogs Fail Wars and Puro Veneno. They’ve been brought to New Zealand following successful similar social media campaigns into the Brazilian market, also featuring bloggers. The cooperative venture between Education New Zealand and the two Dunedin institutions is again supported by education social media consultancy Conversa.
ENZ General Manager, Marketing and Channel Development, Kathryn McCarrison says the pair will make excellent ambassadors for New Zealand’s international education programme. "It’s great to be able to use the networks and social media skills of admired and connected social media personalities like Caio and Luana. This is an innovative approach that we hope to roll out and replicate in other target markets across the world."
The blogging pair will also provide advice on ways to better engage with Brazilian youth.
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New penguins arrive in New Zealand
They are the third group of scholarship students sent to New Zealand by the Chilean Government since the "Penguins Without Borders" programme was expanded from 40 to up to 100 students during the Prime Minister's trade mission to Chile last March.
The students, known as penguins due to Chile’s distinctive black and white school uniform, are here to expand their international outlook. The breadth of study options and experiences here are a major drawcard.
Regional Director for Latin America, Lisa Futschek, says 140 Chilean students have experienced New Zealand’s world-class education system through the programme to date. In a new development with this cohort, Education New Zealand (ENZ) negotiated the inclusion of single sex schools and private schools in the programme for the first time.
"Feedback from the students themselves, their families and Chilean officials has been really positive. There will be a new administration in power in Chile in March, and ENZ is working hard to secure New Zealand as a continuing destination for these students."
ENZ's work in Chile has already generated media coverage there about New Zealand education and the penguins programme, including stories in key publications including regional El Mercurio newspapers and national TV stations Canal 13 and CNN Chile.
Business Development Manager Richard Kyle says the wide range of course options for students in New Zealand has engaged both the Chilean students and the media.
"It really is a distinctive strength of our schools that we can meet individual learning needs and interests by offering such a diverse curriculum and extra-curricular activities. It’s one of the first things past penguins talk about and it’s something that’s piqued Chilean media interest when they’re reporting on what these students will see and do."
To watch an interview (in Spanish) with New Zealand Ambassador John Capper about the penguins, go to: www.cnnchile.com/noticia/2014/01/24/escolares-chilenos-estudiaran-un-semestre-en-nueva-zelandia.
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Great ideas from schools
The ENZ Schools’ Reference Group was set up last year as a way to collect school feedback and ideas about how the sector can best develop.
ENZ Business Development Manager Mary Camp says the latest meeting on 25 February generated a swag of suggestions for the professional development workshops held in the lead-up to the New Zealand International Education Conference (NZIEC). More are welcome…
“This reference group is really benefitting our work to support the industry,” Mary says.
“Given there are so many schools, spread from one end of the country to the other, and with so much variety of character and programme, it can be hard for us to be sure we’re hearing what we need to hear from schools.”
“It’s great now to have an official channel open for that conversation, as well as the other connections we have through regional clusters and the like. We’ve been able to design services and products to suit schools’ current needs, and schools’ feedback on other parts of Education New Zealand’s work has been hugely valuable.”
Mary says the pre-conference workshops in 2013 (on business planning, social media and working with agents) were well attended and rated highly by participants. The aim is to keep relevance high for this year’s NZIEC – held in Wellington on 21-22 August 2014.
Additions to this ‘working topic list’ from the Schools’ Reference Group meeting are welcome:
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Collaboration – looking at different collaborative business models, eg regional, niche
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Homestay systems/ processes, building your homestay community, sharing ideas
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Alumni – using them effectively
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Agent perspectives – what are they looking for? (panel)
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Market analysis – including hard stats, competitor analysis, and recommended key markets for schools.
To make a suggestion for workshop topics please contact one of ENZ’s Business Development Managers for the school sector, Richard.Kyle@enz.govt.nz or Mary.Camp@enz.govt.nz. -
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Digital win in Dubai for NZ educational product
On 6 March, Kiwa Digital was named the winner in the Best Free ICT/App Product category at the Gulf Educational Supplier & Solutions (GESS) Exhibition in Dubai. The award was for Kiwa’s highly successful multi-lingual digital version of Milly, Molly and the Bike Ride.
GESS is the leading educational trade show in the Middle East, attracting 300 exhibitors from 60 countries, and featuring the latest in educational information and communications (ICT) technologies.
Kiwa Digital’s CEO, Rhonda Kite, is thrilled with an award from the “most exciting educational market in the world”.
“We are very proud to have been recognised by some of the most respected names in the education sector as providing a solution that serves education needs throughout the Gulf.”
Kiwa Digital’s work on expanding its global markets has been supported by an International Education Growth Fund grant and Education New Zealand market access support for education publishers. This is to take advantage of the remarkable innovation that technology is bringing to the education sector.
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University launches global brand
The focused work to create Massey University Worldwide was supported by $150,000 funding through Education New Zealand, as part of the government’s strategic initiatives to increase the volume of offshore education delivery by New Zealand providers.
The new brand was launched in Wellington on 25 February, at a function including the representatives of 11 embassies.
Massey University Worldwide aims to connect and expand the institution’s existing distance learning and transnational activities, which have included partnering with the Singapore government on food technology training, delivering postgraduate programmes for the Royal Brunei Armed Forces, and a blended programme for South Asian veterinarians and public health professionals.
Vice-Chancellor Steve Maharey says Massey University Worldwide is a natural extension for Massey. As one of the first universities in the world to launch distance and online learning, Massey has developed strong relationships around the world over many years.
He says the work to create a strong brand for transnational education came in response to “rapidly growing demand for high quality programmes delivered by internationally focused universities in the student’s own country”.
“Massey University Worldwide expands our teaching and research activity internationally helping to secure tertiary education as a major export earner for New Zealand.”
Programmes the university aims to grow under the brand’s umbrella include high quality niche offerings in Massey’s key areas of expertise such as agriculture, business studies, emergency management and design. The university will further develop online programmes to align with international student’s current requirements, making use of emerging technology and delivery platforms such as Massive Open Online Courses (MOOCs), as well as working with New Zealand businesses based offshore to build capability, and to bid for more internationally funded research.
Mr Maharey says it’s exciting to be working at the heart of transformational change in New Zealand’s education industry.
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Hong Kong happenings
Regional Director for Greater China Alexandra Grace reports Hong Kong has recently received heightened attention from Education New Zealand’s China team, particularly following Secretary for Education Peter Hughes’ visit with a sizeable delegation last October. Minister Steven Joyce also met with Hong Kong’s Secretary for Education Eddie Ng in Wellington in March (at the time of the International Summit on the Teaching Profession), and education was also discussed during the Prime Minister’s visit to Hong Kong in March – the first visit by a New Zealand head of government since 2006.
Discussions between Minister Joyce and Secretary Ng focused on ‘doing more in education’, including sister-school relationships, study abroad options in New Zealand for Hong Kong students, and joint programmes between education providers.
In addition to these high-level discussions, officials have been working closely together on the ground. This includes a delegation from the Hong Kong Education Bureau visiting New Zealand to learn about school-based management, and a formalised arrangement between the New Zealand Qualifications Authority and the Hong Kong Education Bureau for the development of qualifications frameworks. This sits alongside a broader education cooperation arrangement between our Ministry of Education and the Bureau.
On the profile-raising and student recruitment front, Guangzhou-based Education Manager, Felix Ye, attended a key education and careers expo in February. Enrolments at New Zealand education institutions by Hong Kong students have dropped in recent years – a trend also reported by Australia, which ascribes the decrease to the high exchange rate. Immigration New Zealand worked alongside Felix at the Hong Kong Trade Development Council Education and Careers Expo (800 exhibitors from 18 countries) – providing a ‘one stop shop’ for students inquiring about study and employment options.
Felix reports many of the students were seeking study opportunities that included internships and other employment options. “Their inquiries reflect a broader interest expressed by students across Greater China and is a key driver that New Zealand institutions will need to address.”
The China team will be talking further with the Hong Kong Education Bureau and Hong Kong education providers about opportunities for stepped-up collaboration. Alexandra Grace also says they will be doing more work to raise awareness of New Zealand education in the market: “people need to know about us to consider us, and awareness is not currently that high in Hong Kong”.
She adds the team would be glad to hear from New Zealand institutions about their relationships in Hong Kong, and how they would like to strengthen and expand these -- email china@enz.govt.nz.
You can see the wider overall China market overview here.
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Doing Business in India programme
The 16 postgraduate students have just returned from a two-week Doing Business in India programme.
Education New Zealand funded the students from New Zealand’s universities on the programme at the Indian Institute of Foreign Trade (IIFT) in New Delhi. The IIFT, an autonomous public business school, is widely recognised for its knowledge and resources in foreign related trade and research having trained more than 40,000 business professionals across 30 countries.
Greg Johnston, a University of Waikato honours student and budding entrepreneur, says the Doing Business in India programme was “outstanding”.
“What Education NZ have provided for us is outstanding and they made a great decision to link in with IIFT. The calibre of IIFT faculty is world-class”.
Greg, who is passionate about international trade and commerce, was quick to apply for the chance to participate in the programme that aimed to enhance New Zealand’s trade and education links with India.
He says Doing Business in India delivered on its promise to help New Zealanders to better understand trade patterns, business opportunities and procedures to successfully engage in business with India.
Education New Zealand’s Regional Director South Asia, Ziena Jalil, hosted the students at a networking event at the New Zealand High Commission in New Delhi along with other New Zealand government agency officials.
“The Doing Business in India programme has given some of New Zealand’s brightest emerging talent an opportunity to learn how India does business – emphasizing the official requirements for starting and operating an industrial or commercial business in India. Just as importantly, each participant on the programme was an ambassador for New Zealand education.”
The participating students came from six of New Zealand’s eight universities. They were chosen on their ability to demonstrate cross-cultural understanding and awareness, their understanding of the importance of the global networks and partners for New Zealand’s business success, and on their understanding of the importance of India to New Zealand’s trade and economic future.
The Doing Business in India programme supports the 2011 New Zealand and Indian Prime Ministers’ Education Initiative announced to enhance bilateral tertiary education cooperation.
This education initiative was also the catalyst for the establishment of the New Zealand India Education Council under which Education New Zealand recently put out a call for joint research applications from New Zealand and Indian academics. Over 60 research applications were received in response to the call. A joint New Zealand-India panel will decide successful applications during the first week of May.
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Science without Borders brings Brazilian students
This is New Zealand’s first year in the programme, with 62 Brazilian students studying here at the moment and a further 100 due to arrive in July.
Recognising the importance of SWB and the opportunities it provides for our universities, Education New Zealand’s Ana Azevedo and Latino New Zealand (education agent representing New Zealand universities) took part in an international roadshow to promote the courses available at New Zealand universities.
Over two weeks in May university representative from Australia, Austria, Canada, France, Germany, Netherlands and Switzerland joined New Zealand on a tour of seven Brazilian cities.
“We visited eight Brazilian universities and set up education fairs in each where we ran seminars and talked to potential students,” says Ana Azevedo, ENZ’s Market Development Manager.
The promotion was not limited to the SWB programme and was a great opportunity to highlight New Zealand as a destination for both undergraduate and postgraduate students.
“Students were most interested in courses in engineering – electrical, civil, production, biochemical and forestry – as well as architecture, design, health studies, computer sciences and environmental studies.
“Everywhere we went students said they hadn’t considered New Zealand as a destination option before but now they felt they would include New Zealand in their thinking in the future.
“All the countries involved agreed the roadshow was successful and should happen again next year. A lot of students wanted to talk directly with representatives from New Zealand universities so we need to try and arrange that for next time,” says Ana.
Universities visited during the SWB road show:
- Paulista State University “Julio de Mesquita Filho” in Bauru
- Federal University of Sao Carlos
- Federal University of Rio Grande do Sul in Porto Alegre
- Federal University of Santa Catarina in Florianopolis
- Fluminense Federal University in Rio da Janeiro
- Federal University of Minas Gerais in Belo Horizonte
- Federal University of Pernambuco in Recife
- Federal University of Ceara in Fortaleza
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Joint India New Zealand Research Grants Awarded
Last month Minister Steven Joyce announced the seven successful recipients of the inaugural New Zealand Higher Education Research Grants, with seven winning proposals selected from over sixty applications.
From considering the impacts of climate change on ocean acidification to exploring new chemotherapy treatments, all projects will strengthen academic ties with a country that is New Zealand’s second largest source of international students.
All research proposals have at least one Principal Investigator based in New Zealand and one in India, and the projects clearly indicate the potential for further collaborative research in the future.
Full list of joint India New Zealand Higher Education Research Grant awardees:
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The University of Waikato collaborating with Jamia Millia Islamia university in New Delhi. Joint research project: India at Leisure: Media, culture, and consumption in the new economy.
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The University of Auckland collaborating with Anna University in Chennai. Joint research project: Ploy-ethylenedioxythipphene/nitrogen doped grapheme composites for high performance supercapacitor applications.
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The University of Auckland collaborating with Madurai Kamaraj University in Tamil Nadu. Joint research project: The impacts of climate change induced ocean acidification process of the physiology and calcifying rate of sea urchins between temperate (New Zealand) and tropical (India) species.
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The University of Otago collaborating with the University of Delhi. Joint research project: Vitamin D and calcium intakes of young Indian children living in the slums of South Delhi.
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The University of Auckland collaborating with the University of Calcutta. Joint research project: Organmetallic 2- pyridinecarbothioamide complexes as potential inhibitors of cyclooxygenases in anticancer chemotherapy.
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University of Canterbury collaborating with the University of Delhi. Joint research project: Health, labour, migration and the formation of Indian diasporas in the South Pacific, 19-20th centuries.
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Victoria University of Wellington collaborating with Guru Nanak Dev University in Amritsar. Joint research project: Managing India New Zealand institutional challenges for success.
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Poised for Growth: NZ’s Edtech Industry can capitalise on a world-class education system
“Talking with people who have been marketing English Language Learning products in the same target country was invaluable and enabled me to reconsider my start-up’s business model before its launch next month.
“A five minute demonstration of our product was enough to generate feedback that was both enlightening and encouraging,” says Tony.
Sponsored by Education New Zealand and organised by Grow Wellington the conference brought together over 180 people from edtech companies, education organisations and business development agencies.
The conference was opened by Steven Joyce, Minister for Tertiary Education, Skills and Employment who emphasised the goal to grow the value of export education services from $104m in 2012 to $500m by 2025.
The Minister urged the industry to collaborate and seek export growth - a message which was reinforced by international keynote speaker, Lee Wilson, CEO of Filament Games from the US. He argued that globalisation is a strategic imperative for the edtech industry, given that the prices for digital and online products were falling but the cost of doing business is not. In his view this left two options – building an expensive branded product or scaling up for export.
It was encouraging to hear other speakers such as Dr Errki Sutinen of the University of Eastern Finland, Dr Sue Watson of Summit Education Asia Pacific and Jennifer Carolan of NewSchools Venture Fund noting that the New Zealand industry was well-placed to build on its unique advantage – a world-class education system.
The conference provided an opportunity for edtech exporters to share their export stories and showcase their products. Jan Zawadzki of Hapara shared his company’s story from the development of its Teacher Dashboard product with Auckland teachers, through participation and graduation from the US-based Imagine K12 education incubator, to exporting to 30 countries around the world.
A diverse range of companies such as Vital English, LearnKo, Metia Interactive and Pixelhouse shared their product development or market stories with an appreciative audience. The business capability conference stream explored the worlds of planning, design and investment to underpin a sustainable edtech business.
You can learn more about New Zealand’s edtech companies by visiting the et4e website and business directory at http://www.edtechforexport.co.nz/.
Video coverage and copies of presentations will be downloaded to the site over the coming week.
