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Showing 10 of 1890 results for how to register international groups
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Around the world in five
GLOBAL
Survey highlights growing “engagement gap” between international student expectations and institutional response
One in three prospective students say they abandoned an application to a university because of communication issues. In an increasingly competitive marketplace, institutions must quickly and meaningfully engage with students across a widening field of channels.
ASIA
Why Asian universities can no longer overlook trade deals
As trade negotiations increasingly shift away from goods and tariffs to encompass talent mobility, ecosystems of innovation and skills creation, universities are quietly finding themselves at the nexus of economic policy and labour change.
GLOBAL
How business schools can produce globally minded graduates
Make internationalisation a core part of the student experience, rather than an optional extra, by embedding it into the curriculum.
CHINA
China seniors pursue overseas education after retirement to realise unfulfilled dreams
Increasing demand from retirees leaves country facing challenge of finding ‘deeper’ learning strategies, not just ‘hobby’ courses.
GLOBAL
The greatest risk of AI in higher education isn't cheating - it's the erosion of learning itself
Public debate about artificial intelligence in higher education has largely orbited a familiar worry: cheating. But focusing so much on cheating misses the larger transformation already underway, one that extends far beyond student misconduct and even the classroom.
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David Downs appointed Chief Executive of Education New Zealand Manapou ki te Ao
David Downs takes over following the recent departure of Amanda Malu, who was appointed Secretary for Children and Chief Executive of Oranga Tamariki – Ministry for Children.
ENZ Board Chair Tony Gray said Downs’ international and marketing experience, including his tenure as Chief Executive Officer of the New Zealand Story Group, makes him well placed to lead ENZ as it continues delivering the International Education Going for Growth Plan.
“David has an innate understanding of New Zealand and its competitive advantage in a rapidly changing world. Coupled with his leadership experience at New Zealand Story Group, he is well placed to lead ENZ at this time,” Tony said.
Downs is currently Chief Executive Officer of New Zealand Story Group, a role he has held since July 2021. Previously he has previously held a number of General Management roles at New Zealand Trade and Enterprise (NZTE), most recently working with the technology sector to help fast growing tech companies grow internationally and New Zealand companies adopt digital commerce channels to market. Prior to this he had an extensive career in leadership roles with Microsoft in New Zealand and Asia Pacific.
“David is a passionate New Zealander and storyteller by nature, and we are looking forward to his joining ENZ in June,” Tony said.
In the meantime, Dr Linda Sissons will continue as Acting Chief Executive and the Board will be working closely with her and the leadership team to ensure a seamless transition.
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First Study with New Zealand Roadshow boosts New Zealand education’s presence in Sri Lanka
Held from 5-8 March across Colombo and Kandy, the roadshow marked a significant milestone for New Zealand’s engagement in Sri Lanka, now among New Zealand’s top five source countries for international students. The programme built on more than 70 years of people-to-people connections and responded to growing demand for high quality, globally recognised education pathways.
The four-day programme brought together 19 New Zealand education providers, including seven universities, seven institutes of technology and polytechnics (ITPs), and five private training establishments (PTEs) for activities such as high school counsellor briefings, partner and education agent meetings, and large-scale student fairs.
Nineteen New Zealand education providers who participated in the first Study with New Zealand roadshow in Sri Lanka with the New Zealand High Commission and Education New Zealand team in Colombo.
The activities established direct connections between education providers, prospective students, families and key education influencers in Colombo and Kandy.
Delivered in collaboration with Thames International and supported by the New Zealand High Commission, the roadshow showcased a coordinated, whole of New Zealand approach to market engagement.
New Zealand High Commissioner to Sri Lanka, Bangladesh, Pakistan and Maldives, David Pine, highlighted the depth of the bilateral relationship and New Zealand’s long-term commitment to education cooperation.
The programme delivered tangible outcomes, including the announcement of a new articulation agreement between the University of Otago and Sri Lanka Technology Campus, supporting clearer study pathways and enhanced visibility of New Zealand qualifications within Sri Lanka’s higher education ecosystem.
To maximise national reach, ENZ supported the roadshow with an integrated, multichannel promotional campaign. The New Zealand Taught Me social media campaign achieved strong engagement, reaching over 908,000 users and directing more than 22,000 people to roadshow information.
This was complemented by long-term billboard campaign in Colombo, LED displays in both cities, a 45-day radio campaign on a local radio station, Gold FM, and extensive earned media coverage across television and print media.
ENZ’s Regional Director – Asia (excluding China), Ben Burrowes said the roadshow played a critical role in raising awareness of New Zealand as a study destination.
“Sri Lanka is a strategically important market for New Zealand,” Ben said.
“This roadshow significantly lifted the visibility of New Zealand’s education offering and demonstrated our long-term commitment to engaging directly with students, families and partners.”
ENZ’s Market Manager – Sri Lanka, Monika Chaudhary, said the roadshow was an important step in responding directly to growing student demand.
“By bringing New Zealand education providers together in Colombo and Kandy, we enabled students and families to engage directly with institutions and gain a clearer understanding of the quality, range and long-term value of studying in New Zealand,” Monika said.
The success of the inaugural roadshow has positioned New Zealand strongly in the market, supporting future student mobility, deeper institutional engagement and sustained visibility for New Zealand education in Sri Lanka.
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Getting social with Loay Al Shareef
Loay profiles English-language destinations via Snapchat (30-50k views per video), Twitter (80k+ followers) and his YouTube channel Fallimha (600k subscribers).
He came here under ENZ’s Visiting Media Familiarisation Programme, and as part of a broader #yoursummerinNZ English-language campaign in Saudi Arabia.
Heidi Stedman, Communications Lead hosted the visit in her penultimate week at ENZ, with Sahinde Pala, Regional Programme Manager, taking up the reins for the Auckland leg.
Together with Loay and videographer Glen, they visited Auckland, Wellington and Queenstown to meet with Saudi students, sample local food and activities, and profile education options.
Loay's visit, with the #yoursummerinNZ campaign, successfully delivered. Together they generated an extra 13,000 Twitter followers for @nzeducationsa during the three-week campaign, prompted 8,600 tweets, and received more than 3,100 entries in a competition to study English in New Zealand.
English-language providers also reported enrolments coming directly from ENZ’s Twitter account during the campaign.
I met Loay for dinner with six Saudi students on his last night in Auckland,” said Peter Bull, ENZ General Manager - International.
“He talked endlessly about New Zealand, and how impressed he was with the education he'd seen.
“He connected really well with the students, and they reinforced for him how good their own New Zealand experience was.
“Ours was a story he clearly enjoyed telling.”
Above: Loay with Peter Bull
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Agent Activity Fund in Colombia takes off
The event was organised by Colombian agency Go Study, Work and Travel and supported by ENZ’s Colombia team, via their Agent Activity Fund. In this inaugural round of the Fund, Colombian agencies were invited to “let their imaginations fly” in proposing ways to promote New Zealand and increase Colombian student numbers to New Zealand.
Five agencies were awarded NZ$2,000 each, with Go Study, Work and Travel's information session being the first cab off the rank.
As an incentive, all participants at the information session went into the draw to receive two 12-week, English-language scholarships donated by EDENZ and New Zealand Language Centres.
The lucky scholarship winners were announced at the event.
A guest speaker at the session was Colombian blogger Maggi Mora who studied English in New Zealand last summer via an English New Zealand International Education Growth Fund project, and raved about her experiences here.
“This was a clear example of the benefits of different agencies working together,” says Lisa Futschek, ENZ Regional Director Americas and Europe.
“An offshore agent, NZ institutions, a former student and ENZ all working together to promote New Zealand is a powerful thing.”
Javiera Visedo, ENZ Market Development Manager in Colombia, says upcoming projects funded by the Agent Activity Fund will focus on promotional activities using social media.
“It was great to see so many agents interested in partnering with us and submitting projects for consideration.
We would like to increase the fund next year because running it for the first time in 2016 has resulted in great exposure for New Zealand.”
Note: If you’re interested in promoting your region to Colombian agents, then check out the ‘Networking starts at home’ story for an opportunity to meet with Colombian (and other) agents in Wellington on Friday 27 May. -
Pathway visa pilot update
That is, an International English Language Testing System (IELTS) test (or equivalent test) must be submitted by students who:
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intend to undertake a study pathway that begins with an English language course leading to a programme of study at levels 5 to 8 on the New Zealand Qualifications Framework, and
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are from a country that has an annual decline rate of more than 20 per cent for student visa applications.
These students must demonstrate that they only need an improvement of an IELTS 0.5 band score (or equivalent) to gain entry to their intended level 5 – 8 course. For example, if a level 5 course has an English language entry requirement of IELTS 5.0, an IELTS test (or equivalent) must be submitted with a student’s application with a minimum overall band score of 4.5.
The English language course must also be completed within a 16 week period.
Students from countries with a visa approval rate of above 80 percent no longer need to demonstrate IELTS levels.
Find out more here.
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Chile announces 500 more ‘penguins’
In the last edition of International Education News we reported that Chile’s Economy, Development and Tourism Minister, Pablo Longueira, had announced that the pilot scheme for the ‘Penguins without Borders’ scholarship programme that brought 40 Chilean students to New Zealand in January, would be widened to 100 for terms three and four of this year.
Things have progressed since then, with Minister Longueira announcing during his current visit to New Zealand that 500 more ‘penguins’ (so called, due to their distinctive black and white uniforms) are coming to New Zealand. The first group of 250 ‘penguins’ arrives in July to live and study in towns and cities around New Zealand for two semesters. A further 250 will arrive in January 2014.
New Zealand was the only country chosen to pilot the scholarship programme, but this announcement may help secure New Zealand’s place as a regular destination for these high-achieving students. -
EdTech conference a great success
Education New Zealand (ENZ) supported the conference, alongside Learning Media and Grow Wellington, as part of ENZ’s wider strategy to build the capacity, capability and scaleability of the international education export industry.
ENZ sees a vibrant and successful EdTech sector as critical to the success of New Zealand’s educational offerings, domestically and offshore.
ENZ Education Business Development Manager Melonie Pitkin says “One of our key goals for the conference was providing an opportunity for a sector to begin to self identify and find opportunities to make business connections that might not ordinarily occur as part of business as usual.
“On that front we would certainly view this inaugural conference as successful. We're pleased that it was so well attended and well received. We're looking forward to feedback from participants that will help inform and shape how Education New Zealand can work with the EdTech sector.”
The EdTech for Export website will become a hub for EdTech news and information. Videos and slides for some keynote speakers and breakout sessions have been posted on the site. -
“Nerds” visit to promote NZ English language schools in Brazil
During which they will blog about their experiences of New Zealand’s culture and attractions, and promote New Zealand as an English language destination to their large youth audience.
The Jovem Nerd crew – two presenters, two camera people, a sound technician and a producer – have been brought here by Conversa, an education social media consultancy with Maori Tourism organising the itinerary. Education New Zealand has sponsored the visit.
“Around 2,500 Brazilian students study in New Zealand annually, but there’s plenty of opportunity for expansion. We see social media as a way of extending our reach into the Brazilian market to capture the attention of young people who want to learn English and have an adventure. New Zealand offers both”, says Kathryn McCarrison, ENZ’s General Manager, Marketing and Channel Development.
As its name suggests – ‘jovem’ being the Portuguese word for ‘young’ – Jovem Nerd is especially popular with 15-35 year olds, and their podcasts have among the highest audience numbers in Brazil.
The crew are all huge fans of the Lord of the Rings and The Hobbit movies and are especially interested in visiting ‘Middle-earth’.
“To be a Nerd is to want to know about things”, says Jovem Nerd producer, Guga Mafra. “A Nerd Tour not only educates, but it also gives our audience real insight into our experience of a place. A Middle-earth experience is an exciting adventure for our audience”.
A range of English language schools will host the Jovem Nerd crew as they travel around the country. “We’re thrilled to be hosting Jovem Nerd at our schools. They have a huge following in Brazil, and the Nerd Tour is likely to generate a lot of buzz about New Zealand as a study destination. The last celebrity blogger tour that ENZ organised provided a real boost to our schools’ online marketing efforts,” says Hannah Robinson, Digital Marketing Manager, Languages International.
New Zealand Maori Tourism (NZMT), which represents over 200 Maori tourism operators, has created an exciting itinerary for the Jovem Nerd crew. “We welcome the opportunity to be involved in this tour and for the chance to share with the people of Brazil the richness of our landscapes, our culture and our people.
Both Maori and mainstream tourism operators are looking forward to hosting the Nerds on what will be in itself be an epic adventure, worthy of a Rings novel,” says Butch Bradley, Director of Regions and Operations at NZMT.
The Jovem Nerd crew are in New Zealand from 14 – 30 May.
You can follow their progress on Twitter #NerdtourNZ
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Get ready for unprecedented profile of NZ education in China
We also need to make a leap in scale.
We can’t do that with a business as usual approach.
This realisation is behind the Dragons in a Distant Land documentary now set to screen before 650 million people in China from August 2013.
The documentary highlights the experiences of Chinese considering studying in New Zealand and of successful alumni who have returned to China.
Education New Zealand (ENZ) General Manager of Marketing and Channel Development Kathryn McCarrison says the two-part documentary (renamed from Dragons in the Land of the Long White Cloud) is designed to be a “game changer” for New Zealand’s student attraction marketing in China and will boost referrals to Chinese agents and New Zealand institutions. The documentary seeks to capture parents’ attention; students aged 16-25 will be targeted by a digital campaign.
“We’ll get unprecedented coverage of New Zealand education in China with the documentary.
“We all need to get ready – the Chinese networks will only give three days’ notice of the first on-air date.
“To get full value out of the investments in the documentary, we – that is ENZ and the industry – need to run an integrated campaign leveraging each other’s work.”
ENZ is developing marketing materials to help institutions plan their marketing in China following the screenings of Dragons in a Distant Land on national and regional television.
These materials will be made available to institutions.
ENZ’s production company, the Gibson Group, is negotiating with Chinese networks to have the documentary screened in August. The associated student dragons’ marketing campaign will be ready on 1 August 2013 to support the launch of the documentary.
Key features of the campaign include:
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Using alumni and agents on Weibo (the Twitter of China) to post about studying in New Zealand and direct people to the campaign’s website
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Creating posts for targeted internet forums and bulletin board sites
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Posting content to Youku, the YouTube of China.
To directly engage the target audience – parents, prospective international students and education agents - there will be:
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Video advertising targeting social networking and video sites and top student portals
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Performance display advertising.
ENZ’s current Baidu search campaign will be reconfigured to ensure relevant searches are directed to the student dragon’s campaign website.
Kathryn says the traffic from the student dragon’s campaign website will go to the New Zealand Educated website. “Your information on it will likely be the first impression of your institution for many Chinese visitors.
“We recommend you check out your institution’s page on newzealandeducated.com very soon to ensure your content is up to date.”
Closer to the launch date ENZ will make available key messages for each episode, press releases, a media question and answer and photography from the documentary. The final media buying plan, showing when and where ENZ will be advertising in China as part of the campaign, will also be available to help institutions with their own media buying.
A drop-box folder has been set up to access these materials when they become available. Email Deena for details. She will keep you posted on developments through e-news.
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