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  • Entries open for New Zealand India Sports Scholarships

    “With New Zealand co-hosting the Cricket World Cup next year, a sport that Indians are especially enthusiastic about, this scholarship will raise awareness of New Zealand expertise in sport,” Minister for Tertiary Education, Skills and Employment Steven Joyce says.
     
    “India has one of the world’s largest economies and total trade with New Zealand currently exceeds $1 billion per year. The Government is focused on developing our relationship with India further so that it becomes a core trade, economic and political partner for New Zealand.
     
    “Education is a key part of this activity, with Indian students making up the second largest and fastest growing source of international students to New Zealand.”
     
    Mr Joyce says the scholarship programme is one of several activities underway to deepen New Zealand’s education relationship with India following a steady flow of Ministerial visits over the last few years.
     
    “Many of these initiatives have a focus on increasing the quality and level of qualifications studied by Indian students here.”
     
    The New Zealand India Sports Scholarships are open to Indian citizens enrolling to study bachelor or postgraduate qualifications in New Zealand beginning in 2015. Successful recipients will have their tuition fees funded for the first year of full-time study and also receive some support for living costs.
     
    As a country with an envious track record in sport and a top quality education system, New Zealand is well placed to offer courses in sports related fields such as sport management, coaching, sports nutrition and exercise science. 
     
    Not only will qualifications in this field help Indian students gain rewarding careers for themselves, they will also serve the ambitions of both sporting nations.
    New Zealand is committed to the New Zealand-India Prime Ministers’ Education Initiative and sporting education links are a valuable stream for continued engagement with India.
     
    The New Zealand India Sports Scholarships are a partnership between Education New Zealand and the New Zealand Ministry of Foreign Affairs.

  • 10,000 milestone marks new heights

    “Our story has more impact when we tell it together,” says Kathryn McCarrison, Education New Zealand’s General Manager of Marketing and Channel Development. “That there are now more than 10,000 pieces of our material in circulation internationally is a great sign for the developing strength of New Zealand’s education brand.”
     
    An online toolkit of marketing materials, known as The Brand Lab, was launched in November 2013 to make tools to promote New Zealand education more readily available. “I’d like to thank the New Zealand education providers, agents and New Zealand officials offshore who’ve so quickly used these resources to complement their marketing efforts,” says Kathryn.
     
    “While our brand awareness is increasing, especially in China and India, we still have a long way to go in comparison to our better known competitors, so please keep telling your friends and contacts about what’s available to help their recruitment and sales efforts.”
     
    “The sharper we look together, the greater the impact we’ll all have when introducing New Zealand to prospective students and their parents.
     
    “We’re also fortunate to have a large pool of resources to draw on,” says Kathryn. “As well as The Brand Lab, the New Zealand Story and Tourism New Zealand’s media resources can all be used to promote New Zealand abroad, paving the way for people to introduce their product, service or school in more detail.”
     
    The Brand Lab is home to over 1,000 education-related assets ranging from royalty-free photos to a brochure series about New Zealand education available in nine different languages. More than 1,500 people from 60 nations around the world have downloaded digital assets so far, with the most frequent users being New Zealand institutions, international agents and Education New Zealand offshore staff.
     
    It’s free to use and download materials, following a simple request process to ensure brand guidelines are understood.
     
    The most popular downloads so far include the New Zealand Education Story video, the Think New education brochures, a directory of Institutes of Technology and Polytechnics and the New Zealand Qualifications Authority’s multilingual student guides.
     
    Kathryn says The Brand Lab will continue to expand and grow. “We recently asked our industry what they needed next so coming up soon are new photos, videos and a digital toolkit to promote studying in New Zealand online.”

  • India – Budget update

    India’s economy is struggling under high inflation and the worst slowdown since free-market reforms in early 1990s. The new government is trying to restore the confidence of domestic and foreign investors by bringing more clarity and structure to the taxation system.

    Significant government funding has been allocated to the education sector. The BJP’s manifesto included areas such as girls’ education, e-learning, re-structuring of the University Grants Commission (UGC) into a Higher Education Commission and setting up National Multi-Skill Missions, with more detail about these still to be announced. The Union Government will also create a separate Ministry for promoting entrepreneurship and skills development.

    The budget announced an increased investment in school, vocational and higher education. The government also identified new areas in the higher education sector for further development, such as research in agriculture, life sciences and biotechnology, film and television institutes and sports.

    Some of the key initiatives which might offer opportunities for New Zealand institutions and training providers:

    School education

    • Allocation of NZ$97 million for a teacher training programme to introduce new training tools and motivate teachers under the Pandit Madan Mohan Malviya New Teachers training programme.

    Vocational education

    • Launch of Skill India, a programme focused on training Indian youth, with an emphasis on employability and entrepreneurship skills.

    • Allocation of NZ$20 million for the Young Leader programme to promote leadership amongst Indian youth.

    Higher education

    • Five new Indian Institutes of Technology (IITs) and five new Indian Institute of Management (IIMs) to be established with an initial allocation of NZ$97 million in the current fiscal year.

    • Five technical research centres will be identified and strengthened.

    • Two new Agricultural Research Institutes of Excellence to be established with an allocation of NZ$20 million.

    • NZ$39 million has been allocated to start two agriculture and two horticulture focused universities.

    • Two new agri-biotechnology clusters to be developed.

    • Two biotechnology clusters planned in Bangalore and Faridabad.

    • Five technical research centres to be strengthened through private public partnerships for nanotechnology.

    • Global partnerships will be developed to transform the Delhi chapter of the International Centre for Genetic Engineering and Biotechnology (ICGEB) into a world-leader in life sciences and biotechnology.

    • Two film and television institutes will be established.

    • A National Centre for Excellence in Animation, Gaming and Special Effects has been proposed.

    • NZ$20 million has been allocated for the establishment of a sports university in Manipur. An additional investment NZ$20 million is included for training sportsmen and women for upcoming Commonwealth and Asian games.

    Policy/Education loans

    • The government has proposed simplifying procedures to facilitate education loans for higher studies in order to promote higher education amongst youth.

    • The budget announcements present a range of opportunities for New Zealand institutions across different areas.

    • The policy on easing education loans will help boost demand for foreign education.

    • A focus on teacher training presents a range of opportunities for New Zealand institutions in the areas of capability development and delivery.

    • The focus on research in agriculture and biotechnology could attract collaboration with New Zealand institutions that have a high level of expertise in these areas.

    • New Zealand has global expertise in animation, gaming and special effects and the establishment of a National Centre for Excellence could offer opportunities for stronger engagement and collaboration in this field.

    • New Zealand enjoys high level of sporting ties with India at various levels therefore the proposal of new sports university and sports training offers opportunities for New Zealand providers.

    The Education New Zealand team in India has a strong level of engagement at various levels with the Ministry of Human Resource Development and various government stakeholders in India.

    For more information please contact Ziena Jalil, Regional Director – South and South East Asia, india@enz.govt.nz

  • Think New Kicks Off in Thailand

    Running from 5 August to 31 October, the campaign’s objectives are to generate enquires from prospective students which will then be followed up on by ENZ Recognised Agencies.

    The campaign will promote New Zealand education generally, but advertising will primarily target prospective school and tertiary students in line with current demand.

    The campaign follows recent campaign activity in China, India, Brazil and Japan.

    Thailand is a priority market for Education New Zealand with significant potential for growth.

    The number of Thai students studying in New Zealand increased by 6 per cent in 2013 and along with ENZ’s new structure within the region, the campaign is the start of increased focus on New Zealand’s largest source country of international students in ASEAN.

    Download the campaign overview

    Visit the campaign website.

  • Insight into China Education Developments

    Produced by our China team, the latest report provides a roundup of China’s education developments during the first half of 2014 and follows their January report which was picked up and reported around the world.

    Sam Mackay, Senior Education Manager in Beijing, says the Insight Report is the China team’s way of keeping industry up-to-date with changes in the region.

    “There’s so much information flying around about Chinese education developments that it can be hard to keep current. We developed the China Insight Report so you can stay abreast of the key trends in this top priority market for New Zealand.”

    “We’ve also tried to deliver it in an engaging manner. You can contemplate our ‘questions to ponder’, try your luck at some of this year’s Gaokao questions, and even enjoy a (somewhat related) dance clip.”

    Download the China Insight report here. We welcome feedback to china@enz.govt.nz.

    Quick summary:

    • The number of Chinese students heading overseas rose in 2013, but at a slower rate than previous years.  

    • Chinese international student enrolments in New Zealand rebounded, exceeding the 25,000 mark for the first time since 2007. Strong growth occurred in the school and university sectors.

    • Postgraduate student numbers within China are falling due to the introduction of tuition fees. Interest in ‘professionally oriented’ postgraduate programmes, however, is rising.

    • A record number of graduates are finding employment prospects tough. The expected monthly salary has fallen 2000 yuan over the past three years.

    • China’s vocational education system is being transformed. Changes to the exam system, institution entry processes and a boost in the number of higher vocational institutions are all in the works.

    • Global acceptance of Gaokao has increased as the exams get reformed. A technical stream to the exams will be introduced, and students will be able to sit their English exams periodically throughout the year.

    • Chinese parents are increasingly asking providers to illustrate the return on investment.

  • What’s new in The Brand Lab?

    We received an overwhelmingly helpful response when we asked for ideas for locations and talent for the recent photo shoot – thanks to everyone who made us feel so welcome.

    “It was lovely to get out around the country to get a wide range of new photos, including shots of primary and co-ed schools, unique ITP and PTE courses, Saudi students, technology and education and general life in New Zealand,” says Kaylee Donald, International Brand Manager.

    “We’ve now got over 800 photos for you to choose from when you are putting together your marketing material, or looking for pictures that show what it is like to be a student in this country.”

    “At the moment we are working on a set of exciting ‘Day in the Life of’ videos, following current students as they go through their day including home and study life.”

    “To keep the videos relevant for all sectors, the specific institution the student is at will not be shown and each video will focus briefly on their studies and then capture what they do outside of study.”

    “We will be including things that might seem ordinary, like catching a bus to school, but we know that prospective students want to be able to get a feel for what actual life in New Zealand will be like.”

    “I can’t think of anyone better to tell our stories than the students that are here experiencing everything this country has to offer,” says Kaylee.

    The new photos are available now in The Brand Lab and the videos are expected to be available in November.

  • Bold gaokao reforms announced

    The changes will see the removal of streaming – a policy which has been in place since 1957 – allowing students greater flexibility in subject choices to count toward their final score. Higher education admission processes are also slated to change.

    Common subjects remain

    Under the current gaokao system, students must study Chinese language, maths and a foreign language (usually, but not exclusively, English). Students will continue to study these common subjects.

    While the three common subjects will be tested at a ‘unified date’, many provinces will allow students to take two separate exams for English and submit their best result.

    Streaming abolished

    The reforms will remove the policy of streaming students into the arts stream or the science stream in their second year of senior high school. Instead, students will study a mix of arts and science subjects.

    More subjects introduced

    As well as the three common subjects, the reforms will see students study 11 others. The 11 subject areas will likely vary between provinces.

    While students must study all 11 subjects, only three results from six identified subjects – history, geography, politics, chemistry, biology and physics – will count toward their overall gaokao score. The three results may be a student’s best results and/or be from subject areas which align well with their future study plans.

    The 11 subjects will be assessed based on a ranking system, with students awarded a ‘pass’ or ‘fail’ grade. How the rankings will be converted into scores for the overall gaokao score is an area that will be clarified through implementation plans.

    These changes will likely see students prioritise particular subjects based on their future study plans.

    Change in admission processes

    The admission processes of China’s higher education institutions will also change. The reforms encourage institutions to adopt a multidimensional enrolment system; to look beyond a singular focus on gaokao results to include ‘academic performance’ and ‘overall qualities’ in their assessments.

    With the removal of streaming, it is likely that Chinese higher education institutions will provide students with greater clarity as to the subject requirements they must meet to apply for specific fields of study – for example, a higher score in politics may be more important for students seeking to study law than biology.

    Another change relates to the ‘extra points’ policy. This policy saw students with strengths in sports or artistic pursuits awarded bonus points for the gaokao and thus a better chance of entering top universities. This policy will be removed from 2015.

    Implementation

    The China Ministry of Education has designated Shanghai municipality and Zhejiang province as pilot areas for the reforms. Implementation will begin later this year for first year students at senior high schools.

    Both Shanghai and Zhejiang are expected to publish implementation plans in the coming months which will outline in greater detail how the reforms will be implemented.

    The reforms will be rolled out nationwide from 2017 and are expected to be fully implemented by 2020.

    Rationale for the change

    The reforms follow the significant debate across China about the education system’s ‘fitness for purpose’ in an era where innovation is essential for the next phase of China’s economic development.

    The reforms seek to address common criticisms of the gaokao. As Vice Minister of Education Du Yubo said, “to put it simply, we are trying to solve the problem of yi kao ding zhong shen (one exam determines one's entire life)”.

    Greater international recognition likely

    The reforms will likely stimulate an increase in the number of tertiary institutions around the world accepting gaokao for admission into degree programmes. A growing number of institutions already accept gaokao results, including seven of Australia’s Group of Eight universities.

    Education New Zealand has been working with Universities New Zealand on the acceptance of gaokao results for direct entry. We are interested in hearing from all New Zealand providers which do currently or are considering direct entry on the basis of gaokao. Email us at china@enz.govt.nz.

  • Celebrating our education ties with Thailand

    Students and their families were able to explore a variety of international study options available in New Zealand with 50 New Zealand institutions providing high-quality representation and advice on the New Zealand education offering.

    Ziena Jalil, Education New Zealand Regional Director South – South East Asia, said: “The fact that New Zealand education institutions have visited Thailand every year for 20 years to demonstrate the benefits of studying with them in New Zealand, illustrates our long-term commitment to Thailand and to our Thai partners.”

    “This year’s theme for the fair was “New Experiences, New Ideas” and it was important to have the full range of New Zealand institutions and sectors to show the true spirit of New Zealand where new thinking is celebrated and where there are multiple opportunities.”

    “With more than 3,000 Thai students studying in New Zealand this year, we are already providing high quality education and life-changing experiences for many Thai students” said Ziena.

    Over 400 people attended the fair representing an increase of seven percent from last year, with pre-event publicity including media releases and a media briefing to encourage student registration and boost awareness of the fair.

    The fair was the peak event for New Zealand education in Thailand following our August roadshow to Thai secondary schools in Bangkok, promoting New Zealand study opportunities and particularly English language courses. As part of the roadshows ENZ visited three schools and participated in an exhibition held by a network of Thai public schools offering English language programmes.

    Education New Zealand also takes this opportunity to provide you with a resourcing update for Thailand. Recruitment is well underway for a new Marketing and Strategic Relationships Manager to be based in Bangkok. Sarah Stabler, ENZ’s Lead – Public Relations/Marketing (SSEA) is your contact point for all ENZ activity in Thailand so please contact Sarah if you have any Thailand related queries sarah.stabler@enz.govt.nz. We wish to thank Gewalin Lertrasameewong, known to most of us as Nan, for her work over the years with ENZ and the former trust. Nan finished with ENZ on Friday 26 September and we wish her all the very best. 

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  • Game On English a hit in Tokyo

    The event provided an opportunity to showcase the benefits of the programme and to get feedback from the students to help with discussions on the further development of the programme.
     
    Held at the New Zealand Embassy in Tokyo, the event brought together the students, Japanese Ministry of Education officials, Japan Rugby Union representatives, media and other stakeholders. Adding real star power to the event was Black Ferns Captain Huriana Manuel – along with a black moonboot – following up on her attendance at the launch of Game On English in Auckland back in July. 
     
    Students from both of the pilots presented on their experience in New Zealand– many in English. The students were full of confidence and enthusiasm about what they had learnt and experienced in New Zealand.
     
    Vice Minister for Education Shinichi Yamanaka spent time with the students as they talked about their time in New Zealand. Chairman of the Japanese Rugby Football Union, Tatsuzo Yabe also attended the event and spoke positively about this NZ Inc. initiative. Both commented on the holistic nature of the programme, equally developing students’ English language and rugby skills which are necessary to play at the top level. 
     
    Japan is now looking towards hosting the 2019 Rugby World Cup and the 2020 Olympics which will feature Sevens Rugby, sparking an increased interest in rugby in Japan. We are now exploring how the Game On English programme might be developed in 2015 and beyond. 
     
    Two teams participated in the pilot programmes. The first, a top girls’ sevens team from Iwami Chisuikan High School spent four weeks in Auckland working on their English with the Auckland Institute of Studies and their rugby skills with the Auckland Rugby Academy. Their visit coincided with Japanese Prime Minister Abe’s visit to New Zealand, and he and Prime Minister Key launched Game On English in style in Auckland.
     
    Player Ran Aoki said: “The best part of the programme was the training. Auckland Rugby made it fun and give invaluable comments and feedback.
     
    “Kiwis value the quality of training in a given timeframe over accumulated hours which allowed us to get the most out of our short stay in New Zealand.”
     
    The second team in the Game On English pilot was a group of 11 boys from the 11 schools making up the Kanto Super League who were in Dunedin from mid-July through early August. The boys divided their time between the gym and training ground with the Otago Rugby Football Union and the classroom at the University of Otago Language Centre.
     
    “Partnerships between English language schools and rugby unions were key to the success of the pilot programmes. For the month they were in New Zealand, the students were fully immersed in an English speaking environment which started with their homestay families and went on the through the classroom and into their rugby,” said Francesca Hilbron, ENZ’s International Market Manager.
     
    “And they’ve had a New Zealand rugby experience that could see them on the way to being stars of the future.”
    gameonenglishcollage

  • NZ universities feature on Chinese TV

    Through Education New Zealand’s (ENZ) strong relationship with the International Channel Shanghai (ICS) the documentary All About Going Abroad was filmed at the University of Auckland, AUT, Massey University and Victoria University of Wellington.

    The first season of the programme focused on the United States and we were excited to be chosen as the destination country for the second season.

    Five episodes were produced on New Zealand university study options and include our own Regional Director Alexandra Grace and Guangzhou-based Education Manager Felix Ye.

    ICS is available in nine million cable TV households in Shanghai, and reaches an even wider audience through its website www.ICShanghai.com, which makes programmes available online and on apps for mobile devices.

    The show premiered on 20 September and will be broadcast every Saturday at 6pm until 18 October. You can watch online at www.icshanghai.com or www.iqiyi.com after it is aired on TV.

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