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• PMSA and beyond

  Diana Tam is one such student, and below is an account of her PMSA-aided  journey  from New Zealand to Hong Kong, and to landing a plum job in her chosen law firm. One of the goals of the PMSA is to strengthen New Zealand’s ability to engage with key Asian trading partners.

  Back in college, I’d always dreamed of going on exchange. I loved the feeling of being in a foreign country and slowly absorbing its culture. Years later, after saving up and finishing my compulsory uni papers, I was finally heading to City University of Hong Kong, as a recipient of the inaugural Prime Minister’s Scholarship for Asia.

  To be truthful, I didn’t give much consideration to the PMSA at the time. I was grateful, but I’d made up my mind to study abroad long ago. Without further thought, I packed my bags and started my new life.

  It’s impossible to describe Hong Kong without relying on the same phrases: frenetic, international, fast-paced. It reminds me of both London and Guangzhou, and yet has this spirit that I don’t imagine any other city can replicate.

  While I was exploring, I was also thinking about my career. After spending time in Hong Kong, I knew I wanted to enter the commercial realm. I applied to Kensington Swan, a law firm I admired for its strategic focus and commitment to gender equity. One Skype interview and several questions about the PMSA later, I was sitting in the Wan Chai Grand Hyatt with Charlotte, a partner in the IP team. It was a pretty novel way to have an employment offer pack delivered.

  I’ve been fortunate: my interests and passions dovetailed with New Zealand’s pivot to the Asia-Pacific, and I’ve met brilliant and inspirational people on the way — many of them in Southeast Asia, a region I visited on my second PMSA! Now I’m settled in at Kensington Swan, in our Financial Services team and aiming to end up working in Asia-NZ trade. It’s a supportive atmosphere, and I’m excited about the future.

• IEGF recipient to enter Asian market

  The product, called Bud-e Reading, was formally launched in Auckland on 14 April.  It is the brainchild of education publisher Global Education Systems (GES), literacy expert Jill Eggleton and digital design studio Custard Square and introduces young children to read and write the most commonly used words, helping them develop confidence and positive attitudes to reading.

  Education New Zealand’s grant has been used by Bud-e to sign up partner agreements in Asia, provide in-market training and pay for a social media and marketing strategy.

  “The grant has been provided from the International Education Growth Fund (IEGF) as part of ENZ’s commitment to supporting businesses such as Bud-e Digital Limited, in developing new markets, products and services,” according to Business Development Manager Adele Bryant.

  Bud-e features a free to download digital app and a series of picture books that introduce young readers to friendly little alien Bud-e who guides the reader through learning milestones using games and activities.  That progress is captured and fed back to parents and teachers.

• NZ education shines in China

  Running alongside the fairs were the ENZ-hosted agent seminars in Beijing, Shanghai and Guangzhou. 34 institutions participated in the seminar in Beijing, alongside 112 consultants, and 46 institutions participating in the Shanghai and Guangzhou seminars, with 60 consultants participating in Shanghai, and 116 in Guangzhou.

  A true NZ Inc effort, Immigration New Zealand also attended the fairs and seminars. New Zealand students holding Prime Minister’s Scholarships to Asia and currently studying in China also helped out – and feedback from industry participants highlighted the usefulness of their Chinese-language skills and the value of their more recent experience of the New Zealand education system.  The added bonus also being that these students are walking examples of the “outcomes” of New Zealand’s education system.

  High-level support for New Zealand institutions in China was demonstrated by the attendance of the New Zealand Ambassador to China, John McKinnon, at the agent seminar and fair in Beijing, and the attendance at the seminars in Shanghai and Guangzhou of the Consul-General in Shanghai, Guergana Guermanoff and the Consul-General in Guangzhou, Rebecca Needham. This underlined the cross-NZ Inc recognition of and support for the key role education plays in the bilateral relationship.

  International Market Manager - China, Amy Rutherford said, “I was delighted that so many New Zealand education institutions representing early, secondary, higher and vocational education participated in CIEET 2015 and the agent seminars. These events build on the previous work of industry and Education New Zealand to demonstrate the high value of a New Zealand education for Chinese students – work which is paying off, with New Zealand recently included in the Top 5 preferred overseas study destinations for China’s wealthy, as surveyed by the Hurun Report.”

• Christchurch - Sichuan partnership deepens

  The visiting group consisted of representatives from provincial government, business, tourism, education and the arts. The event was formally opened by the Vice-Chairman of the Sichuan Provincial People’s Congress, Mr Li Xiangzhi and Associate Minister for Tertiary Education, Skills and Employment Hon Louise Upston.

  In her address, the Minister noted: “the two regions also have a passionate interest in education, which is my particular area of focus.  We both value the contribution international education makes to enrich the diversity of our respective communities.  We also know that as the world becomes ever more inter-connected, learning about people from other cultures and environments is critical.”

  Education was a particular focus of the visit, building on agreements developed since 2013 between the Sichuan Education Department and Christchurch Educated.

  During “Splendid Sichuan” the parties signed an implementation plan for 2015-16, confirming plans for future inbound exchange activity. Sichuan Education Department presented Christchurch Educated with 15 full scholarships for Christchurch students to study in Sichuan. 

  During a Tertiary Education Forum leaders from both regions discussed plans for developing closer partnerships. 

  Sichuan and Christchurch share common experiences in recovering from major earthquakes and some of the future education opportunities will be focussed on this. Christchurch Mayor Lianne Dalziel led a Christchurch delegation to China last month and in her visit to Sichuan emphasised the developing close relationship between the regions, evidenced by the progress made in developing education alliances. 

• ENZ asks Saudi students: WhyNewZealand?

  The 18-member trade delegation included Chief Executives of six education organisations, and the visit provided great opportunities to promote New Zealand’s education system and to profile education companies doing business in the region. The Middle East is New Zealand’s largest export market for the delivery of education products and services, and the sixth largest recruitment market for students. 

  The #WhyNewZealand campaign targets entries via www.whynz.com and has the primary aim of raising awareness of New Zealand as a study destination. This is Education New Zealand’s first social media campaign in the Middle East and a competition is being run in conjunction with it whereby Saudi students have a chance to win one of eight English language scholarships on offer by promoting New Zealand on Twitter and Facebook. In the 12 days since its launch #WhyNewZealand has already attracted over 9,000 Twitter followers.

  As well as participating in events associated with the Prime Minister’s visit, the university and ITP delegation members attended the International Exhibition and Conference on Higher Education (IECHE) in Riyadh, Saudi Arabia; and the Global Higher Education Exhibition (GHEDEX) in Muscat, Oman.  The IECHE event week in Riyadh provided an opportunity to launch ENZ’s new Arabic language Study in New Zealand website, as well as Twitter and Facebook pages.  A broad mix of Saudi education stakeholders heard from University of Canterbury alumnus, Saleh Alkhozaim, about his experience of studying in New Zealand, and an agent networking event was held to broaden the champions promoting New Zealand as a study destination.

  The Middle East region continues to show positive signals for growth, with high levels of engagement via social media; increased investment across Middle Eastern countries in education infrastructure, programmes, and technical and vocational education.  If you are interested in discussing the business prospects for your organisation in the Middle East region, send an email to middleeast@enz.govt.nz.

• Bound for Asia

  In September Lauren will move to Shanghai to begin her exchange at East China Normal University, one of the oldest and most prestigious universities in China to study the Global Curriculum programme as part of Victoria University's Study Abroad and student exchange programme.

  “I expect my Chinese language skills to improve as well as my knowledge of Chinese consumers through living amongst them. Longer term I view this as an amazing opportunity to form networks with new friends, future colleagues and business partners.

  “The university is also close to Fonterra’s headquarters in China. I will be interning there one day per week. This will give me a chance to link what I am learning in the classroom with actual business cases. The tangible benefits of learning the language are already becoming clear. I recently wrote my first email in Chinese,” says Lauren.

  Increasing Kiwi students’ cultural awareness and understanding of our Asia-Pacific neighbours will strengthen their global connectedness and deepen New Zealand’s links in the Asia-Pacific region.

  Through their Asian study experience students will gain confidence in operating in an international context and obtain knowledge and skills that will help them in their future careers.

  Not only will some students make lifelong connections through these study experiences, all of them will be great ambassadors for the quality and strength of New Zealand’s education system.

  With one of New Zealand’s greatest challenges being to overcome the lack of awareness of our education offerings, having some of our best and brightest participate in study in Asian markets is another way of raising our profile.

  More about the Prime Minister’s Scholarships for Asia, including full list of recipients, can be found here.

  Read Minister Joyce’s press release announcing the awardees here.

• Rugby + English a winning combo

  The boys are being hosted by Pathways College at Waikato University and the Waikato Rugby Union.

  Hot on the heels of this group are 10 female high school rugby Sevens players who will arrive in Auckland on 6 August. This group is being hosted by New Zealand Language Centres and the Auckland Rugby Union, with the support of the Japanese Ministry of Sport and Education (MEXT) and the Japanese Rugby Union.

  The visits are taking place under the ‘Game On English’ edu-sport programme jointly launched by Prime Minister John Key and Japanese Prime Minister Shinzo Abe during Mr Abe’s visit to New Zealand in July 2014. They build on the success of the programme pilot that saw two teams visit Dunedin and Auckland respectively during the 2014 winter season.

  The programme was developed by Education New Zealand (ENZ) in partnership with the Ministry of Foreign Affairs and Trade in response to the Japanese government’s goal to improve the English language skills and increase the sporting capacity of Japan’s young people in the lead up to Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics.

  The programme is now administered by English New Zealand, who have expanded it to include five provincial rugby union academies and selected premium English language providers based in locations throughout the country: Auckland, Hamilton, Mount Maunganui, Christchurch and Dunedin.

  The programme includes daily English language classes and rugby training, and the students live with homestay families where they experience New Zealand life and culture and immersion in an English language speaking environment.

  Ewen Mackenzie-Bowie, Chairman of English New Zealand points out that Game On English is about more than playing sport; “The programme provides a life-changing experience for young people that builds self-confidence, leadership and teamwork and helps them develop the necessary skills to reach their sporting and learning potential.”

  With financial support from ENZ, English New Zealand has appointed sports management company Essentially Group as the Game On English programme co-ordinator in Japan. Essentially Group’s role is to promote the programme to interested parties in Japan and co-ordinate activity with the providers in New Zealand.

  The Game On English programme is being expanded into other sports where New Zealand can provide international students a world class experience. In early 2015 a successful rowing pilot was developed between Otago University and the Otago University Rowing club who hosted four athletes and a coach from Kyoto University.

  If you are interested in knowing more about the programme, please contact admin@englishnewzealand.co.nz

• NZ education making headlines across Asia

  Key coverage since then has included feature articles in target publications in China, India, Malaysia, Indonesia, Viet Nam, Thailand and the Philippines.

  "Carving a name for themselves in the land of Kiwis”, “Open spaces, open hearts invite ASEAN minds to think new” and “Engineering options in New Zealand” – these are just a few recent headlines about New Zealand education featuring in media across Asia.

  From March to June, 21 media from seven target markets visited 20 different education providers throughout the country on Education New Zealand’s visiting media programme.Key coverage since then has included feature articles in target publications in China, India, Malaysia, Indonesia, Viet Nam, Thailand and the Philippines.“ENZ invites overseas media to visit New Zealand to report on our world-class education experience – filming, writing, blogging and tweeting about their experiences,” says John Goulter, General Manager, Government and Partners.“ENZ developed programmes that saw the journalists visit a wide range of education providers from across all sectors and get a real taste of New Zealand’s education strengths most relevant to their audiences.”“The impressions these visiting journalists form, and the coverage they give New Zealand as a result, relies on the rich experiences they have and the engaging students they meet. Thank you to those involved earlier this year for the effort and time you invested in delivering a great experience.”

  Highlights include:

  • A two-page feature on the front of the ‘Learning’ section of the Philippine Daily Inquirer. “Open spaces, open hearts encourage ASEAN students to ‘think new’” reached over 2.7 milion readers through the stories
  • of two students studying IT and cooking. The article compared New Zealand’s work-relevant programmes, choice of subjects, strengths in niche areas such as Computer Science with those offered in the Philippines, and praised New Zealand’s diversity and equality.
  • A story on New Zealand’s rising prominence as a high-quality, value-for-money destination for international students, published in the Bangkok Post as part of an ASEAN 40 visit to celebrate four decades of diplomatic relations between New Zealand and ASEAN nations. The newspaper has a daily circulation of 75,000. You can read the story here.
  • Multiple-page features in Malaysian newspapers the New Straits Times (average daily readership 240,000), Sin Chew Daily (500,000 readers) ande  Berita Harian (983,000 readers). Articles highlighted New Zealand’s strengths in a variety of subject areas, the student experience in NZ, and qualifications that equip students with work-ready skills.
  • Full-page features in India pointing out the advantages of studying media design and hospitality and adventure tourism in New Zealand (New Indian Express, circulation 335,616).
  • One-page profiles on each New Zealand university in the Indonesian youth magazine High End Teen, which reaches a targeted youth audience aged 13 to 18. Each profile highlighted the university’s distinctive strengths and included a student profile.

• Improving ENZ’s agent programme

  ENZ’s agent programme has enabled agents recommended by both education providers and our in-market teams to become part of ENZ’s ‘Recognised Agencies’ programme. Now that it’s been underway for a year, we’re reviewing the way the programme operates and is administered to make sure it can:

  a)  Add more value from our work with agents to increase international student numbers; and

  b)  Protect New Zealand’s reputation as a high quality education destination.

  Martin Jenkins & Associates Limited have been appointed to undertake the review, and will interview a range of agents, providers, government agencies and ENZ staff. The review is due to be completed by the end of September.

  ENZ staff will continue to manage the programme during the review. However, while the review is underway no new applications for ENZ Recognised Agency status will be processed.

  If you have any queries, please contact us at agenthelp@enz.govt.nz.

• Go Overseas a go!

  “I’m very excited that we’ll be working with Go Overseas over the next three years,” says Amy Rutherford, International Market Manager, North America. “Their genuine love of both New Zealand and studying abroad, their innovative ideas, and the enthusiasm with which they embrace all that New Zealand has to offer is energising.”

  This year’s promotion will start in the US on 1 September and run for six weeks. “We’re excited about our continued partnership with ENZ for the next three years and beyond,” says Mitch Gordon, CEO Go Overseas. “New Zealand is a top destination for students around the world and we’re committed to continuing the growth in inbound numbers. This partnership fits well with the Go Overseas mission to increase opportunities for US students around the world. On a personal level, we love New Zealand and are passionate about sharing that enthusiasm with others.”

  More than 1,000 students from 615 US universities applied for the scholarship last year, with the successful student Emma Faucher studying at Victoria University of Wellington from February to June this year. Emma can be seen below with the pounamu she received for her excellent contributions to the Study in New Zealand Instagram page. New Zealand has seen significant growth in the number of US students this year, with a 23 percent increase in the number of US first time student visas in 2015 to date.

  Amy will be talking about the scholarship during her session at NZIEC 2015 tomorrow. However if you can’t be there and you have questions about the scholarship please email Amy amy.rutherford@enz.govt.nz and Mitch mitch@gooverseas.com.