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Education features at Mayoral Forum
Held at Te Papa in Wellington, the forum comprised business seminars, “matching” sessions and presentations from notable authorities including Sir Richard Taylor – all interwoven with banquets, cultural performances and a welcoming powhiri.
Ten Mayors and Vice Mayors from China and 38 New Zealand Mayors attended.
Charles Finny, Chair of the ENZ Board and moderator of the Education Exchanges, said the forum was a great way to put key insights in front of New Zealand regions seeking partnerships with China.
“This forum is now a well-established part of our New Zealand – Chinese partnership and provides a useful platform for regions to advance their education objectives in China,” he said.
“Chinese Mayors hold overall responsibility for education in their regions, so the forum was an opportunity to connect them with New Zealand regions, and to show them the strength and consistency across New Zealand’s education system.”
Education featured on both days of the forum. This included an ENZ-led breakout session for some 50 delegates, during which panellists Jason Cushen (University of Otago), Michael O’Shaughnessy (Massey University), Jan Fitz-Gerald (Institute of Global Engagement) and Dan Milward (Gamefroot) spoke about innovation in New Zealand education before an engaging Q&A session with the audience.
In addition, a number of New Zealand and Chinese Mayors and Vice Mayors engaged in formal exchanges, with New Zealand Mayors presenting on education partnerships, sustainability, innovation and entrepreneurialism in their respective regions.
Ross Fisher, ENZ’s International Market Manager – China, said the variety of presentations was impressive.
“The presentations provided a fascinating cross-section of the specific initiatives New Zealand regions were championing to prove New Zealand’s standing as a high-quality education provider,” he said.
“Nelson Mayor Rachel Reese stood out for her particularly insightful articulation of how her region offers ‘holistic education’ opportunities that fuse sustainability with innovation, science and technology, and investment.”
In turn, Chinese Mayoral representatives presented on their cities’ respective education priorities.
- Chen Zhiying, Vice Mayor of Guangzhou, highlighted his city’s interest in student exchange, sister-school relationships and vocational education.
- Gao Zimin, Vice Mayor of Shenzhen Municipal People’s Government, spoke to the city’s priorities for cooperation in higher education, bio and marine science, sister schools, vocational education and opportunities focused specifically on urban development.
- Pei Weidong, Mayor of the Municipal Government of Liaoyang City, emphasised Liaoyang’s interest in vocational education, adding that a specific area of interest is modern agricultural education cooperation.
After a busy two days of bilateral exchanges, a closing banquet at Shed 6 on the Wellington waterfront showcased the capital city.
The forum was organised by Local Government New Zealand in collaboration with the Chinese People’s Association for Friendship with Foreign Countries.
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Capability building in digital marketing
Conducted by George Hernandez of the Higher Education Consulting Group, the interactive, full-day workshops focussed on optimising student recruitment through all the seven stages of conversion.
Participants also assessed their internal marketing practices for each of the student conversion stages, from expression of interest to retention, and rated their practices against world standards.
Deanna Anderson, ENZ’s Business Development Manager, said the audit and assessment of marketing practices was a valuable exercise for the workshops.
“The assessment process was very useful for industry participants and helped spark some inspiration on tactics for new marketing plans for 2018,” she said.
Susie Robinson, CEO of the Higher Education Consulting Group, said the workshops highlighted the diversity of New Zealand's international student market, and the dedication of professionals working in the sector.
“A key benefit of the workshops was the realisation, for participants, that even small and cost-effective interventions can yield a big return when it comes to optimising the student recruitment pipeline.”
The workshop received encouraging feedback from participants as well.
“It was great that it [the workshop] took a holistic approach, looking at the whole student pipeline, and it really made you understand where your gaps are,” one participant wrote.
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What’s new in IntelliLab
ENZ’s Intelligence team has added new content to IntelliLab:
- Visa dashboard for December 2017 (full year summary)
- IVY – an interactive visa tool
- Market factsheets (for China, India, Korea, Japan, Columbia, Vietnam)
- International student Barometer survey results for university and ITP sectors
- Updated country forecasts from The Economist Intelligence Unit
IVY contains a wealth of visa information and will replace the 50-page monthly visa trends report (the last visa trends report was November 2017). The monthly visa summary dashboard will continue in its current form.
IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information. (Please note: IVY has a large file size, so some patience may be required while we explore ways to improve it.)
Our interactive enrolments tool TED (The Enrolments Data) is being updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider. The top-line numbers, such as total number of students and students by country, remain unchanged.
We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.
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Around the world in five
UK
PM to set out ambitious new approach to UK-China education
UK Prime Minister Theresa May is set to announce a new package of education exchange deals and partnerships with China, including more vocational study exchanges and the launch of a new campaign in China promoting proficiency in English.
SWEDEN
Scandinavia’s inquiry into internationalisation
The Swedish higher education system has called for measures to improve opportunities for Swedish students to study abroad and to attract international students to Swedish universities, including a better visa regime and using English to teach courses.
CHINA
Asia University Rankings 2018
China dominates the 2018 Times Higher Education Asia University rankings with its institutions claiming the second, third, fourth and fifth positions.
SOUTH AFRICA
South African ELT rebounding this year
Education South Africa, the country’s peak English language training body, highlights the factors that are driving English language enrolments in South Africa, and expected further growth in 2018.
GLOBAL
Can cryptocurrency democratise education?
On-Demand Education Marketplace (ODEM) is a new platform that allows students and teachers to use cryptocurrencies to develop their own customised study programmes without institutions. This is an attractive concept in globalised education, as it means students won’t need to conform to the requirements of educational institutions in other countries.
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New students tour the Bay of Plenty
The region’s latest cohort of international students enjoyed a visit to the Summerhill lookout, ice-creams at Maketu and a heritage tour around the region.
Anne Young, Education Tauranga Regional Manager said the free programme is a chance to make newcomers to the region feel included and supported.
“We know that if we proactively foster an environment where newcomers feel welcomed, they are more likely to enjoy better social connections and engagement, and with this comes positive social, economic and cultural benefits for our community,” said Anne.
"It enables students and families to make those important connections with others that may not be made if they are just working directly with the school they are enrolled at."
The range of local Kiwi activities that the students and their families enjoyed also included swimming at Mount Hot Pools, a trip to Comvita, a hike to the Summerhill lookout and fish and chips on the beach at Maketu.
“It's been really neat, and it was also an opportunity for me and my staff to introduce ourselves and let them know there is someone to contact if they need to,” said Anne.
Education Tauranga has another orientation event planned for later this year.

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Kiwi coaches train Tokyo students
The GOE Rugby Demo Day was held at the Tokyo Metropolitan Oizumi High School. It was hosted by ENZ in partnership with Tokyo Metropolitan Board of Education and Street Rugby Alliance, a foundation led by Japan’s Ministry of Education, Culture, Sports, Science and Technology, dedicated to the development of rugby in conjunction with Japan’s hosting of the Rugby World Cup in 2019.
Two coaches from the Bay of Plenty Rugby Union came to Tokyo to lead the rugby training: Mike Rogers, CEO of Bay of Plenty Rugby Union and Wayne Brill, International Programme Manager and Campaign Manager for the Bay of Plenty Steamers. Together, they led the enthusiastic high school players in an intensive rugby training session on the field.
The coaches also participated in a series of media interviews including a local TV station and called on government agencies such as Japan Rugby Football Union and the Sports Agency.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said the event was a huge success, and contributed enormously to New Zealand-Japan education relations.
“Demo Day provided an excellent opportunity for our government partners to see the actual delivery of the programme and see the quality of New Zealand’s education and sports offerings,” said Misa.
“I can definitely see the heightened interest in rugby in Japan, and it was great timing for ENZ to promote the GOE programme together with Bay of Plenty Rugby Union, an experienced rugby provider that also works closely with Education Tauranga.”
“Students were so enthusiastic that we finished the programme by high-fiving each other and saying ‘kia ora’!”
GOE Rugby was launched in 2014 in response to the Japanese government’s goal to improve the English language skills and sporting capacity of Japan’s young people, in preparation for the 2019 Rugby World Cup and 2020 Olympics.
ENZ looks forward to promoting New Zealand’s sports and English learning package in Japan by leveraging New Zealand’s strong country branding via the 2019 Rugby World Cup.

Representatives from the Sports Agency with Misa (second from left), Wayne, Roger, Ms Yoko Fujie (Japan Sports Agency Director-General) who is holding the Bay of Plenty Rugby Union T-shirt.
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SIEBA connects schools and agents
The SIEBA forum sought to meet the growing demand to place international students around New Zealand by enabling introductions between Auckland-based education agents and New Zealand schools outside of Auckland.
Richard Kyle, ENZ Business Development Manager, said the event was a huge success with the buzz of new relationships being formed throughout the morning.
“Representatives from schools, regional bodies and agencies had the chance to meet and learn about each other’s work and objectives.
“We congratulate SIEBA on its continued focus to add value and growth to the school sector.”
SIEBA has received positive feedback from agents, who were pleased to grow their understanding of different schools and different regions, and how they might better match students to both.
SIEBA member schools in attendance were equally pleased and welcomed the opportunity to meet more New Zealand-based agents.
“As a new Director, I found this event invaluable for making contact with fellow Directors and a wide variety of local agents,” said James Elder, Thames High School.
“Once again, the SIEBA team are leading from the front and it was a wonderful initiative to be able to connect with agents and other school representatives,” said Megan McKenzie, Southland Girls’ High School.

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NZTC brings ECE teaching to Malaysia
NZTC’s three-year Bachelor of Education (Early Childhood Education) degree has been approved for delivery in Malaysia through Kolej Dika – a respected specialist early childhood teacher education provider.
NZTC Chief Executive Selena Fox said this makes NZTC the first New Zealand tertiary education provider to have a degree accredited by the Malaysian Qualifications Agency and the Malaysia Ministry of Higher Education.
“This achievement is of international importance for New Zealand and Malaysia, celebrating innovation, shared commitment to excellence and creating opportunity for a specialised degree in Malaysia for teachers of young children,” said Ms Fox.
NZTC is New Zealand’s largest provider of early childhood teacher education.
Malaysian diploma students can now upgrade to NZTC’s internationally recognised and accredited degree to teach, educate and care for children and families.
“NZTC has been working on establishing educational relationships in Malaysia for a number of years and it will be exciting to see these relationships grow to a new level in the years ahead,” said Fox.
The Bachelor of Education (ECE) is also the first New Zealand qualification to be approved for National Higher Education Fund loans for Malaysian students.
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The Education New Zealand Journalism Fellowship for US students
An independent report from the Economist Intelligence Unit recently ranked New Zealand’s education system as the best in the world for preparing students for the future.
All eight of our universities are ranked in the top 2.5% of the world (QS World University Rankings 2018) and New Zealand has the seventh highest performing graduates in the world, ahead of graduates from many elite universities in the US, Canada and England (2016 OECD Programme for the International Assessment of Adult Competencies).
Education New Zealand will work with recipients to structure a programme of interviews and visits that most interest you, and can help suggest potential story ideas and angles and interviewees.
We will cover the cost of return economy class flights from the US, internal travel within New Zealand, shared meals and accommodation. Recipients will also have the opportunity to experience some uniquely New Zealand cultural and environmental visits.
Students will be expected to produce at least two news stories or one feature article, to be published in the US.
The student who is most successful in placing their stories will also be awarded the prestigious Top Education New Zealand Journalism Scholar award, and US$500.
Who can apply?
Students currently enrolled in US institutions or recent graduates working for media outlets. Applicants who are not working for publications should either be enrolled in a journalism programme and/or write for media outlets. Successful applicants must be available to travel to New Zealand for a week in June, 2018.
For more information please email: Lucy.Johnston@enz.govt.nz
Click here to apply.
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ENZ launches Future Proof campaign
New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.
On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.
The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.
Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.
“In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.
“We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.
“This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”
The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.
The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.
The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:
- An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
- We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
- New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.
Check out this infographic to find out more about New Zealand’s top performance in the index.
To learn more about Future Proof, visit the campaign landing page.