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Flying Kiwi makes return flight
Early in the new year, our Santiago-based Market Development Manager Javiera Visedo received a surprise visit from a familiar face – Flying Kiwi Catherine Lee. Catherine was one of the first group of seven Flying Kiwis to study in Santiago in 2013 and she had come back for a three week holiday in Chile to spend time with her host family.
“Although obviously my visit as one of the Flying Kiwis was very advantageous from a learning perspective, the friendships and bonds I have formed with my host family and classmates transcend language barriers and distance,” said Catherine.
Flying Kiwis is an ENZ initiative to send New Zealand secondary school students studying Spanish to Santiago for three weeks to attend school alongside Chilean students. The programme was developed in response to the Chilean Government-sponsored scholarship programme Penguins without Borders which sees Chilean students coming to New Zealand to study.
Catherine was in year 13 at Northcote College when she was chosen as a Flying Kiwi. At the time, her Spanish was advanced and she gave a speech for the welcome event at the Ambassador’s Residence.
With one daughter of their own, Catherine’s host family treated her like a second daughter. They loved the experience so much that they hosted another Flying Kiwi last year – they say now they have three daughters.
These days, Catherine is in her second year at the University of Auckland studying towards a Bachelor of Arts majoring in Spanish.
“Travelling to a Spanish-speaking country and learning more about the language definitely influenced my decision to study translation and interpreting at a tertiary level. I could see myself having a career as a translator – I knew that was what I wanted to do with my life,” said Catherine.
“I will definitely have an ongoing connection to Chile – I already miss my friends and host family! One day I would like to do another exchange to a Chilean university, or even live there for a while.
Several of Catherine’s Chilean schoolmates have plans to travel and study in New Zealand. Her host sister is investigating visas to study and work in New Zealand for a year.
“Even my host family are considering moving to New Zealand, as they have heard wonderful things about living there.”
Javiera said that Catherine now speaks beautiful Spanish and her story demonstrates the success of the programme.
“It’s great to see the long-term results of these initiatives. It makes us appreciate even more what we do and most importantly why we do it,” said Javiera.
Bottom left photo (Left to right): Catherine’s host sister, Javiera Jimenez Ortiz; Catherine; and friend Rubi Ruiz Vallejos
Bottom right photo (Left to right): Catherine’s host mother, Elena; Javiera Visedo (ENZ Market Development Manager); Catherine; and host sister, Javiera, at the New Zealand Embassy in Santiago -
Pakistan providers visit New Zealand
The visit’s primary purpose is to increase the number of New Zealand Universities on Pakistan’s approved PhD scholarship list.
This visit follows an ENZ-led inaugural education delegation trip to Pakistan from 26-30 October 2014. The trip was to scope out opportunities in the Postgraduate and Degree-level student markets. The delegation included representatives from universities, Institutes of Technology and Polytechnics and Private Training Establishments, and was also supported by Immigration New Zealand and the Honorary Consul General for Pakistan, Mr Moin Fudda.
Feedback from the providers on this market development approach was positive, with delegation members signalling they’ll be heading back into the market in 2015 as part of a sustained promotional effort.
“We’re really happy with the lessons and outcomes from the trip. We’re progressing a market-development plan with Immigration New Zealand, which can provide a staged market development approach focussing on high-value students” says Middle East Director John Laxon.
The visit attracted some media coverage in Pakistan, including these pieces in Pakistan Today and the Daily Times.
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Study in New Zealand on Instagram
Over the next six months we are trialling some social media marketing with 15 scholarship students on Instagram.
The students from the university and ITP sectors have been challenged to capture one moment each week of their New Zealand study experience. This could be in the form of a photo or a short video.
Highlights so far include shopping for fruit and vegetables at Wellington’s fresh produce markets, a visit to the Taihape Gumboot, canyoning in Piha and riding a mechanical bull at AUT University. We are looking forward to seeing the ‘inside the classroom’ pictures as the study year gets underway.
With Instagram it’s very important to be real so we thought the best way to do that was to hand the reins over to the students themselves. While we are working closely with the students to generate the right type of content, our student ambassadors are encouraged to share their education experience as authentically as possible. As we learn how to make the most of this student-led social media channel, we’ll invite new contributors from all markets to increase the amount of content we are generating.
The 15 scholarship students are competing to be crowned the best contributor with a prize of $200 towards a kiwi adventure of their choice. We’ll also provide each of the 15 students with an official reference for their CV at the end of their six month stay in New Zealand.
If you’re on Instagram, follow the students’ journey at @studyinnewzealand - http://instagram.com/studyinnewzealand
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Education in ASEAN 40 celebrations
Let them be part of an exciting project that's taking place this year to mark the 40th anniversary of New Zealand’s Dialogue Partnership with the Association of South East Asian Nations (ASEAN).
A cross-government leverage and legacy team, led by the Ministry of Foreign Affairs and Trade, is looking for stories and photos that will bring the ASEAN : New Zealand relationship to life, and perhaps be included in a timeline that will tell this story in a compelling and high impact way.
We all know what an important role education has played in this relationship, and some of you may have your own experiences of this to draw on. If so, we encourage you to share them with the team, as they may be suitable for inclusion in the timeline project.
Stories and pictures that demonstrate the significant impact education exchange has had on all involved - on both a personal and national level - are most sought after.
If you have memories or stories, and accompanying photos or other visual material that tell:
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of events/activities involving students from SEA countries in New Zealand
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a ‘where are they now?’ story showing the path a New Zealand-educated student from the SEA region has taken
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of personal experiences of studying with students from ASEAN countries, particularly those where enduring friendships or research partnerships were formed.
In the first instance, please write a brief description of the story or “moment” using the three questions below as a guide, and email it to Mandi.vanWeede@mfat.govt.nz. Please note that not all stories will be able to be included in the timeline, and someone will be in touch if there is any follow up required.
What took place? Include a brief description of the event/activity/experience.
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When did the activity/event/experience take place?
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Are there any images or other visual material that will help illustrate your story?
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How can you be contacted should someone from the team wish to follow up on your story?
Please include your name and contact details.
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Events in Latin America a great success
A mixture of education fairs and agent seminars were held in five cities across Brazil, Chile and Colombia and proved to be hugely popular. Three times as many students and families attended the ENZ fairs in Bogota and Santiago as attended the 2014 fairs, with a queue of eager students waiting their turn to enter the Education New Zealand fair in Bogota.
The students themselves expressed surprise at the level of interest from their peers in studying in New Zealand and, though some may have felt a little regret that their study destination “discovery” was not theirs alone, it affirmed that their interest was well-founded.
As well, more New Zealand institutions – representing all sectors of the industry – than ever took part in the series of events, showing a real desire for greater engagement with prospective students in this region.
But it wasn’t only about the numbers.
Feedback from the institutions that participated was very positive, and included comments such as:
“ENZ operates very well in South America. The staff seem to be very switched on and they have a lot of market experience. I have been involved in many ENZ events in various countries and I am very happy with South America.”
“The marketing of the event was clearly done very well because there were a lot of interested students and family members. Well done to Ana, Sam and Javiera for organising such a good event”
“Awareness of New Zealand as study destination was very good”
If you would like to know more about events in Latin America then please drop us a line events@enz.govt.nz
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Game on English – Golf launched in Korea
Game on English is an edu-sport programme that combines intensive English language classes with top quality sports training. Game On English – Golf is aimed at talented young Koreans, 13 years and over, who want to become professional golfers.
“Game On English combines New Zealand’s expertise and passion for sport with our education system that consistently ranks amongst the best in the world,” said Lisa Futschek, Education New Zealand’s Regional Director for Americas, Japan, and Korea.
“With an estimated 70,000 Koreans passionate about golf, and both our countries’ claims on World #1 women’s golfer Lydia Ko, it seemed the obvious sport to test out the Game On English market in Korea.”
To launch and raise public profile of Game On English in Korea, four young Korean golfers will be awarded scholarships to spend a month in New Zealand working on their game with the professionals at New Zealand’s Institute of Golf while improving their English at English language school, Unique New Zealand.
Applications for these scholarships will open in mid-2015.
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Malaysian student teachers value NZ experience
While it was not much money, it motivated them, according to Mdm Anis Abdullah, co-ordinator of the Kiwi Experience Project at the Institute of Teacher Education (Batu Lintang) in Kuching, who accompanied the students.
Over the next year they raised their target of 100,000MYR or $NZ 30,000. That first day they rented out the bikes for less than 1 ringgit – so the fact there were 12 takers was the incentive to continue.
During the March visit to Dunedin the third-year primary-level English language student teachers gained insights into New Zealand culture, education techniques, ways of managing pupil behaviour and various literacy programmes. The tour ended with the students performing three songs, including a waiata, at North East Valley Normal School.
Aged 21 to 25, many will be posted in rural areas with added responsibilities as school administrators and for pastoral care of pupils. “English is part of the curriculum in both primary and secondary schools now but in 2016 it will become compulsory and pupils will be required to pass English language studies to graduate from high school,” according to Mdm Anis.
She said the trip enabled the students to have the total Kiwi experience. “I believe in the holistic approach to education where learning entails much more than just what you study in class. Trips like this enrich an education. New Zealand is the most expensive benchmark option for us, but it is the best because we would like our students to see first-hand how the early literacy and reading recovery programmes are carried out here. Besides, New Zealand is a very beautiful and safe country and the warmth of the Kiwis always made us feel very welcomed.”
This visit was the first time some had left their home region of Sarawak. “They have had a great time and many said that when they graduate and have worked for a few years, they will come back.”
Mdm Anis said commonalities existed between the Malaysian and New Zealand teaching ethos. “It is about teachers being informed, knowledgeable and global citizens. Our teacher development programmes focus not only on intellectual aspects, but also on developing values and the emotional, spiritual and physical aspects – similar to the ‘life-long-learner’ concepts in New Zealand.”
Mdm Anis hopes the Malaysian Ministry of Education will plan another twinning programme for Malaysian students to study at the University of Otago, possibly at Masters level. She previously helped co-ordinate such a programme at the institute where she works, that ended in 2013, for 117 student teachers to complete half of their Teaching English to Speakers of Other Languages, TESOL, degree at Otago.
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Outstanding ASEAN Alumni set for special project
A special project dedicated to promoting education ties between New Zealand and countries in the Association of Southeast Asian Nations (ASEAN) region in celebration of the 40th anniversary.
The project will involve 40 selected New Zealand alumni who have made significant contributions to their communities following their formative education experience in New Zealand.
The series not only seeks to celebrate already well known alumni personalities, but also to recognise the humble, quiet achievers. The project is designed to reflect the diversity of New Zealand’s connections across ASEAN, to tell transformative human interest stories about people galvanised by their education experience in New Zealand and to promote alumni as key influencers and ‘ambassadors’ for New Zealand education.
Having received outstanding nominations from across all 10 Southeast Asian countries, the team is now finalising the 40 individuals who will be interviewed for 50 profiles (10 broadcast and 40 written).
The interviews are set to get underway towards the end of this month, with the project to be completed by the end of June. From then on, ENZ will own the written and filmed content to use across multiple channels throughout the anniversary year.
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WeChat – THE Chinese social media
WeChat has become a default social networking tool for Chinese users.
WeChat is China’s version of WhatsApp or Viber but with many additional social networking features. Released in January 2011 it is the largest standalone messaging app with more than 500 million monthly active users of which 15% are based outside of China.
WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, sharing of photographs and videos, and location sharing. It is well integrated with other social networking services. Photographs can be enhanced with filters and captions, and an automated translation service is available.
To understand the scale of WeChat’s growth, the following statistics are interesting:
25% of users check WeChat more than 30 times a day Subscribers spent US$15.3B on mobile data using WeChat last year 86.2% of WeChat users are aged 18 to 36 WeChat users consume more content on WeChat than any other app.
When it comes to marketing, WeChat has a number of advantages;
Relationship building - WeChat acts like a customer relationship management (CRM) tool due its one to one communication, allowing a personal conversation between brands and followers.
Customer Feedback - Customers also use WeChat for collecting information, opinions and comments about products. It is a great platform to gauge consumer satisfaction and to collect followers’ feedback.
Education New Zealand’s WeChat platform was launched last August and has more than 2,500 followers. It is designed to enhance the awareness and understanding of New Zealand education among Chinese students and parents.
Alexandra Grace, Education Counsellor of the New Zealand Embassy Beijing said, “Through the New Zealand’s official Weibo and WeChat, we hope to engage more stakeholders in China about New Zealand’s quality education, encourage exchanges and interactions, promote and enhance cooperation in early, secondary, higher education, and vocational education between the two countries.”
If you are on WeChat, follow Education New Zealand and let us know how this new marketing tool is helping to grow awareness for your business.
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Engaging agents
Workshops of this nature are a highly efficient mechanism for New Zealand schools and tertiary institutions to establish new, and strengthen existing, relationships with agents in a relatively cost effective way. The energy and buzz in the room clearly demonstrated the enthusiasm agents and New Zealand providers had for the opportunity to meet and engage with one another.
Institution representatives commented how encouraging it was to see that so many of the agents at ANZA – approximately a quarter – were first time attendees. From an ENZ business development perspective it was great to see New Zealand regions take the opportunity to promote themselves at the workshop, with many regions arranging agent familiarisation visits following the workshop.
The ENZ booth was well patronised, with agents who were new to New Zealand keen to know about how to work more closely with our education providers, and others with more experience in New Zealand commenting that awareness of New Zealand as a quality education destination is increasing. Others enquired about how to access the wonders of the Brand Lab and had queries about the agent training programme.
ICEF reported that a total of 86 education institutions from Australia and New Zealand, 12 work and travel organisations, 35 service providers and 147 ICEF-screened agents from 37 countries, gathered for the three days, participating in over 3,400 pre-scheduled meetings.
The 2016 ANZA Workshop will be held April 13 – 15 in Melbourne, Australia at the Pullman Melbourne Albert Park.
