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  • Looking ahead to 2026 – What’s happening in our markets

    We’ve highlighted ENZ-led in-market experiences that are underway for the first half of the year below, and we are also excited to provide you with provisional dates for in-market experiences that are planned for the second half of 2026, including New Zealand student fairs and agent seminars in Thailand, South Korea, China and Viet Nam (agent seminars only in Viet Nam and China).   

    Other targeted subsector in-market experiences will be developed around our flagship student fairs and agent seminars to maximise travel for visiting providers. These will be in ENZ's other focus markets in the region, including Japan, and will be delivered before or after the dates listed below. Further details will be shared in early 2026. 

    In the new year, we will invite providers to apply to participate in our in-market experiences.  Please note that, given rising costs, we will likely need to review participation fees. Keep an eye on the ENZ website's events page at www.enz.govt.nz/events, and updates will be included in upcoming editions of E-News. 

    ENZ in-market experiences Subsector Dates  Location Status 
    ENZ Indonesia Roadshow  Universities  30 Jan – 6 February 2026  Five cities, Indonesia  Applications closed 
    ENZ Philippines Roadshow   ITP & PTE  18-25 February 2026   Manila, Pampanga & Davao, 
    Philippines       		 Applications closed 
    New Zealand Vocational Connect   ITP & PTE  27 February 2026  New Delhi, India  Applications now open
    ENZ Sri Lanka Roadshow   ITP & PTE  5-8 March 2026   Colombo & Kandy, Sri Lanka   Applications closed 
    New Zealand Agent Seminars  All sectors  23-27 March 2026  Shanghai, Guangzhou & Zhengzhou, China  Applications now open (close 22 January 2026).  More information contained in this edition of E-News 
    ENZ USA Roadshow   Universities   2 – 6 March 2026  Hawaii, USA Applications closed 
    ENZ Malaysia Roadshow  Universities   17-23 April  Three cities, Malaysia  Applications closed 
    ENZ South America Roadshow   English Language   14 – 27 May 2026   Chile, Brazil, Colombia Applications now open (close 30 January 2026) 
    ENZ Philippines Roadshow   PTE, ITP  18-22 June 2026   Cebu and Manila, Philippines   Second round: applications open in March  
    New Zealand Agent Seminar  All sectors  24-26 August 2026  Ho Chi Minh & Hanoi, Viet Nam  Applications to open late January 
    New Zealand Agent Seminar  All sectors  28 August 2026 – date tbc  Bangkok, Thailand  Applications to open late January 
    New Zealand Student Fair  All sectors  29 August 2026 – date tbc Bangkok, Thailand  Applications to open late January 
    New Zealand Student Fair   All sectors  5 September 2026 – date tbc Seoul, South Korea  Applications to open late January 
    New Zealand Agent Seminar All sectors  4 September 2026 – date tbc Seoul, South Korea  Applications to open late January 
    New Zealand Agent Seminars  All sectors  November 2026  Locations TBC, China  Applications to open in 2026 (timing to coincide with applications for CEE) 


    ENZ is also supporting New Zealand international education providers at third party events during 2026.  These include:

    • APAIE 2026 in Hong Kong, 23-27 February
    • The Forum of Education Abroad in Nashville, Tennessee, USA 11-13 March
    • NAFSA 2026 in Orlando, USA, 26-29 May
    • National Association for College Admission Counseling (NACAC) in Minneapolis, USA 8-10 October 2026
    • China Education Exhibition (CEE) in Beijing, China 30-31 October

    Applications are currently open for The Forum of Education Abroad, with applications for NACAC and CEE to open later in the year.

    Finally, we are changing our events management process in 2026, including how we invite providers to participate in ENZ in-market experiences.  Thank you for your patience while we make these changes.  

    If you need more information or would like to provide feedback, please email events@enz.govt.nz.   

  • Strengthening New Zealand’s education links across South America

    New Zealand has reinforced its education and research partnerships across South America following a high-level diplomatic and business mission led by the Minister of Foreign Affairs, Rt Hon Winston Peters from 1-9 March.

    The mission visited Argentina, Uruguay, Brazil and Chile and included a cross-party parliamentary delegation, a business contingent and representation from the tertiary sector, signalling strong, unified commitment to deepening New Zealand’s engagement with the region.

    Brazil: Renewed education cooperation and creative industries focus

    In Brazil, education collaboration was a central outcome of the visit, with the signing of a new Education Cooperation Arrangement (ECA) between New Zealand and Brazil. 

    Signed in Brasília by Minister Peters and Brazil’s Executive Secretary of Education, Leonardo Barchini, the agreement refreshes and replaces the previous 2004 memorandum of understanding.

    The new arrangement establishes a framework for deeper cooperation across all levels of education, including student and academic exchanges, joint research projects, vocational and technological education, and the sharing of best practice. Priority areas include diversity and inclusion, indigenous education and language revitalisation, digital education, teacher training and sustainable development.

    Education New Zealand Manapou ki te Ao Market (ENZ) Development Manager, Bruna de Natale said the agreement sent a strong signal to students and education institutions alike.

    “This is very positive news for the international education sector and should make it easier for more Brazilian students to study in New Zealand,” Bruna said. 

    “Stronger collaboration will encourage student exchanges at all levels, from English language courses to secondary and tertiary education, while also opening new pathways for researchers and institutions.”

    The Brasília programme also highlighted the growing impact of New Zealand alumni in Brazil’s creative industries, with AUT alumnus David Schurmann recognised during multiple official events.

    Chile: Alumni connections and new English language pathways

    ENZ’s Director of Engagement for Latin America, Javiera Visedo and Dr. Bronwen Kelly, Deputy Chief Executive of UNZ (far left; who was part of the delegation) with New Zealand alumni at an event in Santiago

    In Chile, ENZ worked with the Ministry of Foreign Affairs and Trade (MFAT) and New Zealand Trade and Enterprise (NZTE) to showcase the long-term value of a New Zealand education through an alumni event in Santiago.

    The event brought together leaders across research, business and public sectors.

    ENZ’s Director of Engagement for Latin America, Javiera Visedo said alumni remain New Zealand’s strongest advocates in the region.

    “The stories we heard from Chilean alumni clearly demonstrate the lifelong value of a New Zealand education and the influence our graduates have across key sectors,” Javiera said.

    In Rapa Nui (Easter Island), Minister Peters also announced a new four-week English scholarship programme for tourism professionals, a joint ENZ-MFAT initiative designed to support skills development in a high-impact sector and grow future English language student mobility.

    Together, the mission’s outcomes underscore Latin America’s strategic importance to New Zealand and reinforce ENZ’s focus on building high-quality, sustainable education partnerships across the region.

  • Introducing Monika Chaudhary, ENZ’s new Market Manager – Sri Lanka

    Tell us about your professional background

    I am based at the New Zealand High Commission in New Delhi, India, and work closely with education providers, key education sector and government stakeholders to grow New Zealand’s education presence in Sri Lanka.

    I completed my Master of Arts in Social Work from the Tata Institute of Social Sciences (TISS), Mumbai, and worked in Project Manager roles across various community and not-for-profit organisations before transitioning into the international education space. 

    I joined New Zealand Trade and Enterprise (NZTE) in 2003 as an Education Marketing Executive based in New Delhi, a role that began what is now over 22 years of close and enduring involvement with New Zealand’s higher education sector. These two decades have shaped me deeply as both a professional and a person, and I’ve had the privilege of witnessing the sector evolve significantly.


     
    Monika (centre) with the kapa haka group that supported the Prime Minister’s trade mission to India in 2025

    I joined ENZ in 2015 as Market Development Manager for India, playing a key role in growing the New Zealand university sub sector through targeted strategic initiatives. Over a decade working across India, I have also supported education agents and contributed to the development of other education sub sectors.

    How has the new role been so far?

    I’m really enjoying the opportunity to help grow a new market for New Zealand in Sri Lanka. The recent Study with New Zealand Roadshow was a fantastic way to kick start our work in market. Across four days and seven events, we brought together 19 New Zealand education providers and connected with Sri Lankan universities, education agents, schools, and students. 

    It was a huge effort, but a very rewarding start to our market-building journey.

    What opportunities and challenges do you see in Sri Lanka?

    Beyond student mobility, there is strong potential for Transnational Education (TNE) partnerships. Sri Lankan education institutions are increasingly interested in offering New Zealand programmes locally while creating pathways for students to continue their studies in New Zealand.

    While Australia and the UK already have a strong presence in this space, New Zealand has a great opportunity to build visibility, showcase the quality of its education, and develop accessible pathway models for Sri Lankan students. Upskilling education agents will also be key to supporting sustainable growth in the market.

    What will the new Project Advisor – Sri Lanka role focus on?

    I am delighted that Madonna Phillip has joined us as Project Advisor on a fixed-term basis. She hit the ground running, starting in the same week as the Sri Lanka Roadshow. She will support the expansion of ENZ’s promotional activities in Sri Lanka and work closely with New Zealand government agency partners on cross-agency initiatives, including the development of an alumni network and broader collaborative programmes.

    Outside of work, what do you like to do?

    I enjoy challenging myself beyond my comfort zone. While I like to travel within and outside India, the pandemic had me discover new interests, including baking, painting and photography. More recently, I have also taken up gardening. But above all, dancing is something that comes naturally to me – and it’s what I enjoy the most!

  • Strong agent engagement supports growth of New Zealand high schools in Germany

    Between January and August 2025, 2,110 secondary school students from Germany chose to study in New Zealand, the highest volume recorded in the past decade. This result reflects the enduring appeal of New Zealand’s high‑quality education system, strong pastoral care, wide range of sports and co‑curricular opportunities, and a lifestyle that continues to resonate with German students and families.

    Education agents at the centre of Germany’s success

    A key driver of this growth is the strength of Germany’s education agent network. Around 50 experienced agents actively promote New Zealand as a school study destination and maintain long‑standing relationships with New Zealand high schools.

    These agents play a critical role in advising families, matching students with the right schools, and supporting sustainable recruitment through their deep understanding of the German market and trusted local relationships.

    Strengthening in‑market engagement

    As part of ongoing engagement in Germany, the Schools International Education Business Association (SIEBA) recently hosted dedicated agent sessions in Berlin and Frankfurt. The sessions created opportunities for open discussion on market trends, emerging opportunities, and challenges facing school recruitment, while also strengthening connections between agents and New Zealand schools.

    SIEBA also shared how it supports agents and schools through its platform and services, helping increase visibility and build effective partnerships.

    SIEBA, Member Services Manager – Student Attraction, Giuliana Silveira, said it was fantastic to experience the dynamics of the German market and to meet agents in person.

    “I was truly impressed by the depth of expertise and the strong commitment of the education agent community to New Zealand as a destination,” Giuliana said.

    Strong presence at German education fairs

    New Zealand schools also maintained a visible presence at agent‑led fairs across the country. In March, several New Zealand high schools took part in the Switch Live fair in southern Germany, organised by Switch You, where strong interest was evident among students and parents.

    ENZ Associate Director of Engagement – Europe, Olga Elli, said New Zealand’s value proposition is a compelling one in Germany.

    “From my conversations with families, it was clear how compelling New Zealand’s value proposition is. Against the current global backdrop, New Zealand is being seen as an increasingly attractive and reliable study destination,” Olga said.

    Sustaining momentum

    Regular in‑market engagement, active participation at education fairs, and ongoing collaboration with trusted agents remain essential to maintaining visibility and competitiveness in Germany. These efforts continue to support strong outcomes for New Zealand high schools and position the sector well for sustained growth in this priority market.

  • Supporting university recruitment and raising New Zealand’s profile in Viet Nam

    Building on the programme first introduced in 2025, NZUA 2026 is larger and more flexible. It continues to serve as a key tool for student recruitment and for building long-term connections in Viet Nam. 
     
    In 2026, there are 15 scholarships available, each worth NZD $15,000 for the first year of undergraduate study. The scholarships are offered at six New Zealand universities: University of Auckland, University of Waikato, Massey University, Lincoln University, University of Canterbury and University of Otago. The awards help universities connect with high‑achieving Vietnamese students for whom receiving a scholarship is both a major achievement and a source of pride. 
     
    The programme was first introduced following Prime Minister Christopher Luxon’s visit to Viet Nam in 2025. It recognises students’ academic achievement, creativity and leadership, while showcasing the strengths of New Zealand’s university system. 
     
    A key feature of NZUA is that students can combine the award with other university scholarships (depending on each university’s rules). This helps make studying in New Zealand more affordable and strengthens New Zealand’s competitiveness in attracting undergraduate students. 
     
    The 2026 programme offers greater flexibility in entry requirements while maintaining strong academic standards. Applications are submitted online and require academic documents, an offer of place from a New Zealand university, and a short video introducing the student and their goals. 
     
    The awards have already generated strong visibility for New Zealand education, with coverage in major Vietnamese media. This helps reinforce New Zealand’s reputation among students, parents and education agents. 
     
    Applications are open until 12 July 2026. The successful applicants will be announced in early September followed by an awards ceremony in October.  
     
    Through NZUA, ENZ continues to work closely with New Zealand universities to build long‑term engagement in Viet Nam, support sustainable growth in student enrolments, and align scholarships with wider international education and brand goals. 

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  • EdTech World Tour in New Zealand

    The Franco-German researchers have been assessing global edtech trends and ecosystems which support edtech adoption and innovation, and will present their findings to the EdTechXEurope conference in June.

    While the US dominates the edtech sector Svenia and Audrey were curious to find out and report on what is happening in other parts of the world.  Their Edtech World Tour started in France in October 2015 and included the United States, Chile, Australia, Korea, India and South Africa. 

    Education New Zealand Business Development Manager, Adele Bryant, hosted Svenia and Audrey’s visit to New Zealand from 7-14 December 2015 between the Chilean and Australian leg of the tour.  During their time here, they visited education institutions, edtech companies and government agencies in Auckland, Wellington and Dunedin, recording what they saw and heard on their social media platforms.

    From an inspiring Point England School in Auckland, to a Wellington edtech community meetup, and on to Dunedin’s ADInstruments and its high quality life sciences educational products, Audrey and Svenia were welcomed and impressed by New Zealand’s approach to using and developing edtech.

    Audrey and Svenia made the following observations from their time in New Zealand: “New Zealand has been of great inspiration to us as we feel the country has understood the way Edtech has to be implemented.  No need to roll out devices and new edtech tools if neither the infrastructure nor the teacher training is there. 

    “The combination of the government’s efforts – together with Network for Learning – to bring high speed internet connection to all New Zealand schools and the work of MindLab in training New Zealand teachers in new technology has a huge potential to make New Zealand the next model for successful edtech use in schools.”

    At each call they asked the same question “What does edtech mean to you?”  The resulting videos have been uploaded to their website, providing insights into the different perspectives of teachers and developers.  View a compilation of the New Zealand videos here and go to the tour’s Twitter feed to see more about the whole tour.

    In the New Zealand newsletter they compiled after their visit, Svenia and Audrey noted that “New Zealand’s high quality and innovative education system has proven a perfect ecosystem for Edtech when combined with its entrepreneurial and creative culture”.  You can read about their time in New Zealand visit here. 

  • Kiwi fashion talent on show at New Zealand Fashion Week in Malaysia

    Students from Massey University, Otago Polytechnic, Bay of Plenty Polytechnic, Whitieria Community Polytechnic, WINTEC and Christchurch Polytechnic Institute of Technology (CPIT) are competing.

    They worked ‘virtually’ in pairs with their Malaysian counterparts to create four distinct outfits, which will be judged by leading New Zealand footwear designer Kathryn Wilson and Malaysian celebrity designer Bill Keith. Each collection will be based on the theme of ‘rejuvenation’ and be inspired by the rebuild of Christchurch city - this year the Week’s theme is the reconstruction of Christchurch.

    The second annual New Zealand Week (11-15 March) in Kuala Lumpur aims to raise New Zealand’s profile in Malaysia including in investment, tourism and education. The week coincides with major education fairs in Kuching, Penang and Kuala Lumpur which will have a strong presence from New Zealand education institutions.

    It is being branded RESTART to raise awareness, and attract Malaysian involvement, in Christchurch’s reconstruction.

    Education New Zealand developed the Virtual Re-Start Fashion Competition to showcase the quality of New Zealand fashion institutions and attract the attention of Malaysian students, encouraging them to come and study in New Zealand.

    More than 2000 Malaysian students studied in New Zealand last year. “The competition is an amazing way to showcase both New Zealand and Malaysian talent, and the fabulous opportunities made possible through the infusion of education and cultural diversity. It’s great to see Education New Zealand using creativity to market New Zealand education. These students represent the next generation in the fashion industry so I am really excited to see what they come up with,” says Kathryn Wilson.

    For New Zealand Week, Education New Zealand worked closely with the Ministry of Foreign Affairs and New Zealand Trade and Enterprise. Seminars will also be held to promote South Island tourism and investment in the Christchurch rebuild.

     

     

  • CPIT graduates share honours in ENZ’s Virtual Re-Start Fashion Competition

    Christchurch Polytechnic Institute of Technology (CPIT) fashion graduates Phoebe Ratcliff-Reid and Melissa McIndoe, with their Malaysian counterparts from Raffles College and the Malaysian Institute of Arts, won first and second prize in Education New Zealand’s New Zealand Week fashion competition held in Kuala Lumpur this week.

    Fittingly, the fashion collection was based on the theme of ‘rejuvenation’ and inspired by the rebuild of Christchurch city.

    Along with CPIT, students from Massey University, Otago Polytechnic, Bay of Plenty Polytechnic, Whitieria Community Polytechnic and WINTEC took part. They worked ‘virtually’ in pairs with their Malaysian counterparts to create four distinct outfits.

    Education New Zealand developed the Virtual Re-Start Fashion Competition to showcase the quality of New Zealand fashion institutions and attract the attention of Malaysian students, encouraging them to come and study in New Zealand. More than 2000 Malaysian students studied in New Zealand last year.

    The winners were:
    •    1st prize
    Phoebe Radcliff-Reid (CPIT)
    Kathryn Lagrosa Rao (Raffles College of Higher Education)

    •    2nd prize
    Melissa McIndoe (CPIT)
    Liew Chee Yeng (Malaysian Institute of Arts)

    •    3rd prize
    Hannah Shand (Massey University)
    Moto Keek Wen Han (Raffles College of Higher Education)

  • Update on sending promotional materials to Viet Nam

    A Vietnamese Government circular also states that if the declared value of goods for onward sale, and sent by a courier company, is less than 1 million VND, no import duty needs to be paid. Over this amount, import duty must be paid. 

    In addition, all importers of “cultural goods” must obtain a cultural licence from the Department of Information and Communications, Ministry of Culture, Sports and Tourism.

    “Cultural goods” includes written materials such as education promotion resources. 

    If you are sending materials to education agents, they should be able to obtain the cultural licence. If you planning to send materials elsewhere, and assistance is required, please contact in advance the New Zealand Embassy in Ha Noi or the New Zealand Consulate in Ho Chi Minh City for more information.

    Other tips for institutions sending materials to Viet Nam include:

    • You should send materials well in advance of any planned events

    • If import duty has to be paid, please aarrange with your freight company for the sender (rather than receiver) to cover this cost – this speeds up the process for the Embassy or Consulate if there are any problems

    • If arranging materials to be sent to Viet Nam from third countries, remember to instruct foreign printers accordingly

    • Remember also to include this information when organising shipments through BPO Intelligence (BPO)

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