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New Zealand on the road in Viet Nam
The students were all treated to special presentations during the tour, with most walking away with an ENZ bag containing materials promoting New Zealand as an education destination.
The purpose of the Roadshow’s education aspect of the was to raise awareness of New Zealand and drive registrations for the upcoming New Zealand education fairs on 3 – 4 October.
This was very much an NZ Inc. initiative with ENZ, the New Zealand Embassy and Tourism New Zealand all working together to make the roadshow a reality.
A Māori cultural performing group from the New Zealand Māori Arts and Crafts Institute stole the show.
“Māori culture is a fascinating and unique part of New Zealand culture; it’s something that sets us apart from others,” said New Zealand Ambassador HE Haike Manning. “The visit by this performance group was a great opportunity to showcase Māori culture to Vietnamese students to raise their awareness and interest in our country,”
“We took the opportunity to showcase a number of other things we think make New Zealand special – our excellent education system, our beautiful landscapes, our cities, our food – all the things that make New Zealand such a wonderful tourism and study destination! We also showcased our positive and growing relationship with Viet Nam, so that Vietnamese students could gain an appreciation of the cooperation that has being going on between New Zealand and Viet Nam over the past 40 years.”
The Roadshow is the latest in a year-long series of events organised by the New Zealand Embassy as part of the ‘New Zealand – Open to the New’ season, celebrating 40 years of friendship and diplomatic relations between New Zealand and Viet Nam.
Korean education relationship strengthened
Minister Joyce took part in three key education-related events while there.
NZ/Korea joint qualification recognition one step closer
Minister Joyce and Republic of Korea's Deputy Prime Minister and Minister of Education, Hwang Woo Yea (left) exchange gifts following the bilateral meeting.
Minister Joyce met the Republic of Korea's Deputy Prime Minister and Minister of Education, Hwang Woo Yea, on 19 October, and announced the completion of a research project which confirmed the comparability of the two countries’ senior secondary school curricula and qualifications. They also discussed other bilateral cooperation matters, such as increasing the two-way flow of students and Korean language teaching in New Zealand.
“Working towards joint recognition of secondary schools qualification will encourage more Korean and New Zealand students to study in each other’s country, particularly as New Zealand and Korea are set to become even closer partners as we implement our new Free Trade Agreement,” said Minister Joyce.
Game On English - Golf scholars and Minister exchange swing and putting tips
Minister Joyce demonstrates his putting prowess
Four aspiring Korean golfers will get the opportunity to walk the footsteps of world-famous Kiwi-Korean golfers thanks to a Game On English - Golf scholarship awarded to them in Seoul on 19 October by Minister Joyce. Game On English - Golf provides intensive English language classes and top quality golf coaching to talented young Koreans who want to become professional golfers.
ENZ’s Regional Director for Japan, Korea and the Americas, Lisa Futschek, explained, “‘Game On English - Golf’ brings together New Zealand’s expertise in golf coaching with our education system that consistently ranks amongst the best in the world.
Fifteen year-old scholarship recipient, Ms Lim Hee Jeong, commented at the awards ceremony, “I am honoured to be the first Game On English - Golf scholarship winner. I will train very hard at New Zealand’s best golf training academy, the Institute of Golf, and study very hard at Unique New Zealand, and [one day] become a top professional golfer!”
L-R, scholarship recipients: Kim Beom Soo (age 17), Jung Teayang (age 15), Lim Heejeong (age 15). Absent: Kim Sojung (age 17)
Kiwi Alumni Association supporting New Zealand graduates in Korea
There was a warm and friendly atmosphere at the Kiwi Alumni reception
More than 100 graduates of New Zealand education institutions turned up to the second networking event organised by the Kiwi Alumni Association and held at the New Zealand Residence on 19 October.
The Kiwi Alumni Association was launched in March 2015 during the Prime Minister’s visit to Seoul as a way to tap into the growing number of New Zealand-educated Koreans who are returning to Korea. Maintaining contact with the alumni, who go on to work in diverse industries, helps build a constituency of supporters for New Zealand across Korea.
“The Kiwi Alumni Association provides opportunities to develop and grow partnerships between New Zealand and Korea. The networking opportunities offered by the Kiwi Alumni Association are hugely important, providing a strong basis on which partnerships and other collaborative prospects can be formed,” said Minister Joyce.
Instagramification
For those who haven’t joined the Insta-revolution, Instagram is a photo sharing app and social network. Instagram is all about sharing aspirational images, so it’s the perfect space to grow brand awareness through creative and clever imagery, and storytelling.
Since being acquired by Facebook in 2012, Instagram has gone from strength to strength and is now the world’s fastest growing social media platform. It’s extremely popular in the youth market, has more monthly users than Twitter and has a highly engaged and positive audience. There’s lots of information out there about Instagram and how it can support your marketing activity – a good place to start is Social Media Examiner.
ENZ launched @studyinnewzealand on Instagram in February, choosing to hand the reins over to 15 scholarship students to document their New Zealand education experience.
With a little incentivising ($200 towards a study adventure for the best contributor) and some creative angles, our students have showcased all the great things New Zealand offers as a study destination – from meeting people (and puppies) to having outdoor lessons on a sunny spring day; and from walking the Tongariro Crossing to ticking the quintessential bungee off the New Zealand “must-do” list.
Adopting this authentic voice has seen significant organic growth in @studyinnewzealand followers. The latest tally was 6,163 followers, with more than 1,000 prospective students signing up to follow us in the last two weeks.
We are also able to use the student’s Instagram content on our Study In New Zealand Facebook and Twitter pages, to support content and to create conversation.
If you haven’t already checked it out, follow our student journeys at @studyinnewzealand or tag us in your next Instagram masterpiece. Email us at social@enz.govt.nz if you’re considering handing your Instagram account over to your students.
New Zealand on the #EdtechWorldTour
Audrey Jarre and Svenia Busson met in 2013 when both were studying at European Business School École des Hautes Etudes Commerciales de Paris located at Jouy-en-Josas in the southern suburbs of Paris, France. Now, these entrepreneurial graduates are in the throes of a world tour which brings them into contact with some of the best and brightest minds in edtech – including those in New Zealand, thanks to an invitation and support from ENZ.
Audrey and Svenia will be in New Zealand from 7 to 11 December, travelling to Auckland, Wellington and Dunedin to meet with edtech companies, see edtech in action at schools, and discuss edtech in education policy with government agency representatives. In Wellington on 9 December they will talk to the EdTech Meet Up group, a community of over 100 people with interests in edtech.
EdTech is an exciting and growing sector – the smart education and learning market is currently worth $121 billion globally and is forecast to grow to $345 billion by 2019.
New Zealand’s excellent education system and culture of innovation mean we are well-placed to develop edtech products and services for the world market and claim our market share.
Raising the profile of New Zealand’s edtech expertise internationally is critical to achieving growth in this sector, and we expect that, after experiencing New Zealand's innovative edtech scene, Audrey and Svenia will be inspired to tell our story to their global network.
For more information about the visit see Audrey and Svenia’s website or email ENZ Business Development Manager Adele Bryant.
Record referrals to institutions in January
The size of the Study in New Zealand website audience has grown by 83 percent, from 1.8 million in 2013/14 to 3.3 million in 2014/15.
An exciting development is that January 2016 saw the highest-ever number of referrals – 14,512 – from studyinnewzealand.govt.nz to the websites of New Zealand education institutions.
This means 14,512 visitors to the Study in New Zealand website – parents, agents and prospective students – chose to take the step of sending an enquiry directly to a New Zealand institution to find out more about their study options.
This increased traffic is the culmination of several initiatives ENZ’s Marketing and Channel Development team has undertaken to keep delivering meaningful content to the website’s audiences, and encourage them choose New Zealand as a study destination.
Such initiatives include:
- changing the layout of the homepage (in response to testing)
- improving the navigability of the site, including inserting new tabs across the top of the website to reflect the most popular content searches
- providing tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets (in the local language in many cases)
- establishing a student-generated blog
- developing new pages, such as study options, programmes and courses, work rights and work ready pages, and dedicated pages for parents, graduates and those interested in scholarships.
We’re grateful to the many providers who have supplied ideas and suggestions for the audience-driven content that is proving so successful.
As always, we’re more than happy to receive your ideas for:
- student-generated content for the blog
- case studies that enable students and parents to directly hear what it’s like to live and learn in New Zealand.
Please send your suggestions to: blog@studyinnewzealand.com
New Zealand’s education story screening in Colombia
ENZ Senior Communications Advisor, Rose O’Connor, had the pleasure of spending a week with a television crew from Colombia recently, during which New Zealand turned on the very best of its crisp and sparkly autumn weather, and Christchurch treated the group to an impressive display of flame-coloured trees.
L-R: Cameraman, Jimmy Torres Bravo; Producer, Viviana Arjona Parra; Presenter/Director, Alavaro Velez Isaza; Kiwi UC student Hapi Tohiariki; and Colombian UC student Daniel Trocez enjoyed the spectacle of the Crusaders’ victory over the Reds
The warm Aotearoa welcome was matched by the warmth and generosity of the stars of the show – Natascha Diaz, a PhD student at Auckland University of Technology; and Daniel Trochez, a B. Comm. student at the University of Canterbury. Natascha and Daniel invited us in to their lives and shared their stories with us, and the participating institutions opened their doors and allowed the crew to capture footage of the campuses that will enable a rich story to be told.
From a backyard Kiwi barbecue to a Friday night rugby game; ice creams on the beach to pies in AUT’s Hikuwai Plaza; interviews with the students, their friends, homestay families and university lecturers – we were able to build a strong picture of Natascha and Daniel’s lives in New Zealand. Their stories will be told to a potential audience of 10 – 12 million in Colombia, via a popular programme called ‘Contador de Historias’ (The Storyteller). The programme is also broadcast extensively across the Americas.
Alvaro being greeted with a hongi by tour guide Gaz, before heading down to Piha beach.
The visit was the first time in New Zealand for all members of the TV crew, and the first time out of Colombia for the young woman from our PR agency, Viviana. They all declared their love for New Zealand and vowed to return.
The presenter/director of the show, Alavaro Velez Isaza, expressed in a recent email:
“This was an invaluable experience that surely will be reflected in the chronicles we will see in our program Contador de Historias that our Latin American audience will appreciate, through your eyes that were ours throughout the tour.”
The crew declared a preference for New Zealand’s style of coffee making!
Visits such as this are the result of collaboration between ENZ, education providers and the students themselves. While we’re in the thick of famil-season, with both agents and media touring the country, ENZ would like to thank all those involved in their organisation and hosting. The success of such visits relies heavily on our ability to provide meaningful, relevant and high-impact programmes, and it is the support that we receive from our industry partners that helps us achieve this.
We’ll share the link once the programme once available, but in the meantime you can follow this link to view the teaser.
Runway to New Zealand
Runway to New Zealand was the result of a collaboration between fashion schools from AUT and Massey University, and two leading fashion institutions in India, the National Institute of Fashion Technology and the Pearl Academy. The project was supported by ENZ and by India’s premier fashion body, the Fashion Design Council of India.
Runway to New Zealand brought together six two-person teams of Kiwi and Indian student designers to create collections on the theme of ‘Future World Connections’. The project required the students to put together a ‘Think New’ collection using Indian sustainable fabrics to produce next generation contemporary garments.
The Indian judging panel and other officials L-R: John Laxon, ENZ; Varun Bahl, designer; Amit Aggarwal, designer; Sunil Sethi, FDCI; Rohit Bal, designer; Rina Dhaka, designer; HE Grahame Morton, High Commissioner; Jugnu Roy, ENZ
A panel of celebrity Indian judges judged each team’s efforts. The Indian students from the two winning teams secured two-week internships at the participating New Zealand fashion schools, where they will gain first-hand experience of New Zealand’s innovative teaching style.
The Kiwi students had the opportunity to spend a couple of weeks in India leading up to the fashion show, when they could see and touch the beautiful locally-produced fabrics, and observe local processing techniques and artisanship.
Aishwarya Jain and Claire Nicholson from the other winning team from AUT University, and their ‘Dystopia’ garments
The project has initiated discussions between the participating institutions that may well result in further exciting partnerships and collaborations.
Runway to New Zealand has boosted the profile of New Zealand as a high quality destination for fashion studies among the Indian aspirants. The event was attended by high profile Indian fashion media, resulting in coverage across a variety of outlets.
Magazine opportunity in Japan
Japanese magazine producer Tomorrow Inc. is starting production on volume two of the Study in New Zealand magazine. The magazine is a comprehensive guide to study options across all sectors of the New Zealand education system – from early childhood through to tertiary education, and including English language schools.
The magazine is produced with the support of ENZ, Tourism New Zealand and Air New Zealand. As well as informing people about our education system and institutions, Study in New Zealand is designed to pique readers’ interest in the New Zealand experience as a whole – our education, lifestyle and culture.
The magazine will be published in October 2016, when it will be available in bookstores throughout Japan and Thailand for around $13NZD. Both the Japanese and Thai editions will have a circulation of 10,000 copies each, and will be distributed at education fairs and to Japanese institutions and education agencies.
Study in New Zealand is also available online as an interactive web portal and all institutions and agencies advertising in the magazine will be featured on the web. Advertisers can choose to advertise in either Japan or Thailand, and discounts are available for those who choose to advertise in both editions.
The rate for a full page advertisement in Study in New Zealand is around $2600 NZD, with a variety of other options available. Sample pages form the 2015 addition can be viewed here.
The deadline for bookings is 15 July 2016.
Those interested in finding out more about this promotional opportunity can contact either Fridrik Juliusson or Tom Amano. Fridrik and Tom will be in New Zealand from 29 May to 6 June, visiting institutions around New Zealand. Please contact them if you’d like to set up an appointment or a visit to your institution.
More website enhancements
In this issue, we alert you to changes to the site’s navigation and content, and remind you about the content that is available in to our audiences in their local language.
New navigation
The new tabs across the top of the website (see below) reflect the most popular content searches our prospective students make.
The ‘Study options’ tab has only been in place for a month and already it’s ranking as the third most popular section of the website.
Each section has a new landing page, designed to display the most popular content as clearly as possible to our student and parent audiences.
New content
Work rights and work ready pages have been developed, as we all know there’s always high demand for information around employment.
These new pages complement the dedicated pages that recently went live for:
- Study options
- Programmes and Courses (Science, Technology, Engineering, Maths (STEM) and Business Management programmes. All the programme pages profile students from various institutions)
- Parents, graduates and those interested in scholarships.
More languages
Throughout 2014/15, studyinnewzealand.com progressed from a website that provided the same content to all markets in English language only, to one that now provides tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets. In many cases, this content is provided in the local language.
Since late September, content pages in the Chinese, Vietnamese and Thai languages have been accessible via the drop down menu at the top right hand corner of the studyinnewzealand.com homepage.
Content is also now provided in Japanese, Arabic, Spanish and Portuguese. This content is only accessible by people in market at this stage.
As more programme pages are rolled out in 2016, we’ll be able to provide you with a more detailed picture as to how referrals are tracking.
Why are these developments important?
Effective digital marketing, and sharing relevant content, is critical in reaching prospective students and the people who influence their decisions. It’s also important for driving referrals to your websites and to agents.
The target student audience for our marketing is the ‘Millennials’ – the first generation that has never known life without the internet. More than 90 percent of Millennials use the internet to connect with friends and to find information to help make decisions.
A desire for Millennials to access relevant and useful information as readily as possible, and be motivated to seek more information from institutions and agents, is what drives these website developments.
Audience testing, plus gap and data analysis, inform what kind of developments are made. All developments have the ultimate aim of driving referrals to institutions and agents.
Tertiary College celebrates educational relationship with China
New Zealand Tertiary College (NZTC) continues to lead the way in early childhood education learning in China.
NZTC recently celebrated the inaugural graduation of 142 students who completed a New Zealand Qualifications Authority-approved Certificate in Early Childhood Teaching (level six) as part of the Sino-New Zealand Cooperation Programme.
Supported by Education New Zealand (ENZ) throughout the establishment of the cooperation programme, Alexandra Grace, ENZ’s Regional Director for Greater China, attended the ceremony and shared a special message with the graduates.
“Relationships between countries are shaped by leaders, but developed by people. As the first cohort of graduates you are now dual ambassadors for China and New Zealand. You hold in your hands, in your hearts, and in your minds an understanding of both our countries which is necessary to take the New Zealand – China relationship to greater heights,” said Ms Grace.
The programme began in 2013 and, is a collaboration between NZTC, Fujian Preschool Education College and the education agency China Liberal Technology Development Company Limited to support early childhood teacher education in China.
A strong educational relationship has developed between NZTC and China, further strengthened by the addition of NZTC to the Chinese Ministry of Education’s Study Abroad List in December 2015.
NZTC Chief Executive, Selena Fox, was at the inaugural graduation in Fuzhou to award the graduates their certificates and honour two outstanding graduates with an Academic Excellence and an NZTC Values award.
“This inaugural event is a symbol of the successful cooperation that crosses oceans, languages and cultures between New Zealand and China as we come together because of our shared commitment to the education of teachers and the children of China,” said Ms Fox.
Further educational opportunities are available for the graduates as they consider completing an NZTC Bachelor of Education (ECE) in China or New Zealand, or a teaching qualification in New Zealand.
For more information visit www.nztertiarycollege.ac.nz
ALEXANDRA GRACE, ENZ REGIONAL DIRECTOR GREATER CHINA, AND SELENA FOX CE NZTC WITH THE GRADUATES