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• More website enhancements

  In this issue, we alert you to changes to the site’s navigation and content, and remind you about the content that is available in to our audiences in their local language.  

  New navigation

  The new tabs across the top of the website (see below) reflect the most popular content searches our prospective students make.

  The ‘Study options’ tab has only been in place for a month and already it’s ranking as the third most popular section of the website.

  Each section has a new landing page, designed to display the most popular content as clearly as possible to our student and parent audiences.

  New content

  Work rights and work ready pages have been developed, as we all know there’s always high demand for information around employment.

  These new pages complement the dedicated pages that recently went live for:

  • Study options

  • Programmes and Courses (Science, Technology, Engineering, Maths (STEM) and Business Management programmes. All the programme pages profile students from various institutions)

  • Parents, graduates and those interested in scholarships.

   

  More languages

  Throughout 2014/15, studyinnewzealand.com progressed from a website that provided the same content to all markets in English language only, to one that now provides tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets. In many cases, this content is provided in the local language.

  Since late September, content pages in the Chinese, Vietnamese and Thai languages have been accessible via the drop down menu at the top right hand corner of the studyinnewzealand.com homepage.

  Content is also now provided in Japanese, Arabic, Spanish and Portuguese. This content is only accessible by people in market at this stage.

  As more programme pages are rolled out in 2016, we’ll be able to provide you with a more detailed picture as to how referrals are tracking.  

  Why are these developments important?

  Effective digital marketing, and sharing relevant content, is critical in reaching prospective students and the people who influence their decisions. It’s also important for driving referrals to your websites and to agents.

  The target student audience for our marketing is the ‘Millennials’ – the first generation that has never known life without the internet. More than 90 percent of Millennials use the internet to connect with friends and to find information to help make decisions.

  A desire for Millennials to access relevant and useful information as readily as possible, and be motivated to seek more information from institutions and agents, is what drives these website developments.

  Audience testing, plus gap and data analysis, inform what kind of developments are made. All developments have the ultimate aim of driving referrals to institutions and agents.

• Tertiary College celebrates educational relationship with China

  New Zealand Tertiary College (NZTC) continues to lead the way in early childhood education learning in China.

  NZTC recently celebrated the inaugural graduation of 142 students who completed a New Zealand Qualifications Authority-approved Certificate in Early Childhood Teaching (level six) as part of the Sino-New Zealand Cooperation Programme.

  Supported by Education New Zealand (ENZ) throughout the establishment of the cooperation programme, Alexandra Grace, ENZ’s Regional Director for Greater China, attended the ceremony and shared a special message with the graduates.

  “Relationships between countries are shaped by leaders, but developed by people. As the first cohort of graduates you are now dual ambassadors for China and New Zealand. You hold in your hands, in your hearts, and in your minds an understanding of both our countries which is necessary to take the New Zealand – China relationship to greater heights,” said Ms Grace.

  The programme began in 2013 and, is a collaboration between NZTC, Fujian Preschool Education College and the education agency China Liberal Technology Development Company Limited to support early childhood teacher education in China.

  A strong educational relationship has developed between NZTC and China, further strengthened by the addition of NZTC to the Chinese Ministry of Education’s Study Abroad List in December 2015.

  NZTC Chief Executive, Selena Fox, was at the inaugural graduation in Fuzhou to award the graduates their certificates and honour two outstanding graduates with an Academic Excellence and an NZTC Values award.

  “This inaugural event is a symbol of the successful cooperation that crosses oceans, languages and cultures between New Zealand and China as we come together because of our shared commitment to the education of teachers and the children of China,” said Ms Fox.

  Further educational opportunities are available for the graduates as they consider completing an NZTC Bachelor of Education (ECE) in China or New Zealand, or a teaching qualification in New Zealand.

  For more information visit www.nztertiarycollege.ac.nz

  

  ALEXANDRA GRACE, ENZ REGIONAL DIRECTOR GREATER CHINA, AND SELENA FOX CE NZTC WITH THE GRADUATES

• Huge response to Indonesia promotion

  Prime Minister John Key and Education New Zealand Chief Executive, Grant McPherson, recently visited Indonesia. One of the highlights of the trip was a Jawa Pos event in Surabaya involving 2,500 students and 500 teachers to promote a competition to win a trip to New Zealand.   
   
  Jawa Pos is the largest newspaper group in Indonesia with over 500,000 copies circulated daily. Zetizen is Jawa Pos’ new news portal targeted at young people aged between 12-23 years old.

  Jawa Pos wanted to generate a buzz around the launch of their new platform. After consulting with NZ Inc. in Indonesia it was decided that a competition to win a trip to New Zealand would be the perfect hook to grab young people’s attention.

  The tagline of the competition is: be a good Zetizen and go to New Zealand. Young people are being tasked with taking a positive action in their community and writing a short essay about why they should be chosen to come to New Zealand.
  
  Jawa Pos has been profiling New Zealand and New Zealand educational institutions since the competition launched in May. The newspaper group will fly 34 young Indonesians to New Zealand in November for the trip of a lifetime – all captured and documented by a group of journalists who will be accompanying them.
  
  Education New Zealand, New Zealand Trade and Enterprise and the Ministry of Foreign Affairs and Trade are putting together a fantastic programme. The group will visit schools and tertiary institutions in Auckland, Rotorua and Wellington. They will also get the chance to sample the wonderful tourist activities and fantastic food New Zealand has to offer.

  This competition is giving New Zealand fantastic profile and reaching a very targeted age group. These young people may very well go on to study in New Zealand.

• EdTech tour continues to raise New Zealand’s profile

  Svenia and Audrey Jarre were hosted by Education New Zealand to visit edtech companies and educational institutions in  Auckland, Wellington and Dunedin in December as part of their seven-country and five-month study of edtech ecosystems (see 16 March news story).   

  Last week, the pair released their report and New Zealand video in which some excellent initiatives from around the world and New Zealand are profiled. 

  Some key themes for successful edtech are:

  • Local context matters – ‘there is no Uber for education’
  • Requires a supportive eco-system and community
  • ‘Teachers are the killer app’ 
  • Requires infrastructure, professional development and teacher input.

• Media roundtable highlights employers’ need for well-rounded talent

  Guest speakers included Dr John Subritzky, New Zealand High Commissioner to Malaysia; Ryan Carroll, Director of Randstad Malaysia; Richard Tan, co-founder and Managing Director of lelong.com.my; and Jane Goh, ENZ Marketing and Strategic Relations Manager.

  The roundtable was well-received by the 11 editors and journalists who attended.

  Ryan Carroll said employers in Malaysia want talented individuals who possess various skills and competencies.

  “Employers today are looking for someone who can help the organisation produce productivity gains. They want candidates who have good skills in project management, are competent in the digital and social media space, and are confident communicators. All these can be acquired through internships, part-time work or even working on charity projects.

  “While it is still important that potential employees have the relevant skills and workplace experiences, they must also be able to articulate effectively about how they can contribute to the company. For example, if they have worked on a particular case study or project in university, they need to be confident talking about their experiences and what they learnt during that process,” Mr Carroll said.

  Dr Subritzky spoke about the New Zealand education system and institutions are committed to developing holistic educational experiences that are relevant to the workplace.

  “New Zealand recognises the importance of a well-rounded education to employability, which is why our education system focuses on helping students transition from academic life into the working world,” he said. 

  Richard Tan, a Victoria University of Wellington alumnus, shared his experiences studying in New Zealand.

  “What I liked about the New Zealand education system is that it encourages students to pursue and develop their interests. It doesn’t force a student into a particular stream but focuses on teaching him or her how to acquire information and meaningfully apply that knowledge across various situations. This means that even as a pure science student, I was given the flexibility to explore other areas of interest to me such as accountancy.

  “I was also able to work part-time at various places and this helped me pick up softer skills such as communicating effectively with peers and dealing with different types of personalities, which then eventually helped me in my career,” Mr Tan shared.

  Over the last year, New Zealand has seen an increase in Malaysian student numbers.

  “There was a 23 per cent increase in the number of first-time student visas approved year to-date in June 2016. In particular, we saw an increase in the number of student visas approved for the universities and Institutes of Technology and Polytechnics (ITPs) sectors,” said Jane Goh. 

  

  The media roundtable was well-received by media. A total of 11 editors and journalists attended.

• Gambier Islands students ‘snowstruck’

  The 33 students and their guardians spent three days travelling from their home in Mangareva Island, the largest island in the remote Gambier archipelago, which is more than four hours’ flying time south of Tahiti, to reach Taupo.

  This remoteness means the Gambiers are known as 'the islands at the end of the world'. With a tropical climate, coral white sands, coconut palms, mountainous peaks and expansive fishing lagoons, the French-administered Gambiers are most famous for their black pearl industry. The 14 islands are also a popular sailing destination.

  Unaccustomed to Taupo temperatures, the group – a sizeable proportion of the entire 1530 Gambier population – had to borrow warm clothing from their homestay families when they arrived. There are no clothing shops and very few stores on their remote island. The teenagers quickly discovered Taupo's shops and got busy buying clothing and gifts to give to their families.

  As part of their two-week English immersion course, the students took part in activities in and around Taupo, including indoor climbing, meeting pupils from Taupo-Nui-a-Tia College and visiting a marae. The visitors could understand the Māori language, as their local Marquesan language is similar.

  However, the highlight of the trip was two days spent learning to ski at Happy Valley, the “magic carpet” learner slope of Whakapapa Ski Area on Mt Ruapehu near Taupo.

  Parents and teachers accompanying the group said Taupo Language School was recommended by Air Tahiti nui because it could offer the skiing and adventure activities, and the town is an easy and safe place to shop. They spent nine months planning and fundraising, although some expenses were subsidised by local government.

  One of the parents, Denis Salmon, said they were pleased with how much the students' English had progressed.

  "Not only have they become more independent and confident, but they now realise the importance of learning this language."

  Taupo Language School director Rose Blackley said attending multi-cultural classes meant the students made friends with Saudi, Chinese, Japanese, Thai and South American nationals.

• Minister sings praises of a NZ education in Japan and Korea

  In late August, Minister Steven Joyce visited Japan and Korea to advance New Zealand’s business, innovation and education interests. Most of all, it was a great occasion to celebrate the friendship between our countries.

  The visit kicked-off in Tokyo, where ENZ joined the Minister to meet with Toshiei Mizuochi, Japan’s new State Minister for Education, Culture, Sports, Science and Technology, to discuss opportunities in science and innovation. Minister Joyce highlighted New Zealand’s flexible qualification framework and expertise in vocational education, which Minister Mizuochi welcomed.

  Following this, Minister Joyce went to Busan and Seoul, Korea, where he visited the Centre for Creative Economy and Innovation (CCEI) and talked about opportunities for working on film projects with Auckland. This includes a September workshop organised by Screen Auckland and AUT to teach staff and students from Busan-based Dongseo University more about film.

  Minister Joyce also met with Lee Joon-shik, Korea’s Deputy Prime Minister and Minister of Education, to explore ways to grow the education relationship between Korea and New Zealand. This included the possibility of more Korean-language teaching and learning in New Zealand schools.

  

  CCEI, from left to right: Cecily Lin, Acting Regional Lead, ENZ; CCEI staff; John Riley, Deputy Head of Mission; Clare Fearnley, NZ Ambassador; Minister Joyce; Cho Hong-geun, Head of CCEI; Ryan Freer, New Zealand Trade Commissioner

  In each country, Minister Joyce hosted a reception for local guests including school teachers, agents and representatives from tertiary institutions. At the Tokyo reception, 13 high school students from Ikubunkan Institute of Education performed a haka and waiata for the Minister they had learned while studying in New Zealand. At the Seoul reception, guests were joined by Korean rappers Microdot and Sanchez who spoke with affection of their time studying in Auckland. Both evenings provided a wonderful opportunity for Minister Joyce to promote New Zealand’s education and lifestyle, the importance of an education relationship between our countries and to introduce the Prime Minister’s Scholarship for Asia.

  “Education cooperation is an important way of developing a closer relationship between our countries, and encourages us to discuss and cooperate on issues of mutual interest and benefit,” said Minister Joyce.

  The ENZ student fair will be held in Japan on 8 October in Fukuoka, and Tokyo on 9 October.

• ENZ launches inaugural education showcase in Saudi Arabia

  The event followed Trade Minister Todd McClay's visit to Saudi Arabia to discuss several education initiatives, leading a trade delegation with five education organisations.

  The New Zealand Showcase covered New Zealand’s expertise in teacher training, school management and operations, and early childhood education delivery. The event was hosted in Riyadh at the Saudi Ministry of Education, chaired by the Minister of Education, Ahmed Al-Issa, with the support of New Zealand Ambassador to Saudi Arabia, Hamish MacMaster. The event included representatives from the University of Waikato, Cognition Education, and Little Schools.

  Saudi Arabia is implementing education reforms, a response to lower oil revenues, with a focus on growing private education capacity in the country. Saudi officials and investors have shown a particular interest in partnering with New Zealand to set up new school and early childhood education networks, and to raise the performance of existing private schools.

  ENZ’s Middle East and Acting South Asia Regional Director, John Laxon, says initiatives such as the showcase are an excellent way to bridge any gaps in knowledge, and promote what New Zealand organisations have to offer.

  “The showcase has created a great awareness of New Zealand’s world-class education system, and established partnerships to address some of the common education challenges faced by Saudi Arabia and New Zealand,” said Mr Laxon.

  “We are very grateful for the support of Minister Al-Issa and the Ministry of Education in Saudi Arabia, and the New Zealand organisations who supported the event.”

  

  Ambassador Hamish MacMaster and Minister Al-Issa chair the New Zealand Education Showcase

• School exam reform in China

  The changes are part of the Guiding Opinion on Further Advancing Exam and Student Enrolment Reform at High School Level, officially released by China’s Ministry of Education. Key features of the Guiding Opinion include:

  • The intention to combine the Middle School Completion Exam (Chuzhong Huikao) and High School Entrance Exam (Zhongkao) into one ‘Middle School Academic Achievement Exam’ (Chuzhong Xueye Shuiping Kaoshi).
  • Middle school students (Years 7 – 9 in China) will have the freedom to choose optional subjects whose exam results will contribute to the final Middle School Academic Achievement Exam (alongside their usual compulsory subjects, for example, Chinese literature and maths).

  The overarching objective of the reform is to advance students’ development by allowing them to choose elective courses to complement compulsory subjects. This reform is consistent with adjustments to Gaokao, China’s College Entrance Exam, where students have the option to choose what they want to study, and can pursue what they are good at.

  Piloting of the reform is expected to begin at a provincial level from 2018 onwards, and will not affect students enrolling until then.  

  Rosemary An, ENZ’s Education Manager based in China, says that when these changes come into play, they will likely have some impact on Chinese students who decide to study abroad.

  “The changes show an effort by China to mitigate exam burdens and to emphasise the value of all-round development. An added benefit is that if these Chinese students decide to study in New Zealand, they are likely to adapt more quickly to New Zealand secondary schooling as they will have already experienced ‘course selection’ in their home country.”

  While it is still too soon to predict what this development will mean for overseas study trends, Rosemary recommends that any institutions recruiting Chinese school students should be aware of this development. 

  The ENZ China team will keep an eye on the progress and impact of these reforms, and share any updates as they occur.

• Innovative award scheme announced in Seoul

  At the seminar, agents and providers received updates from Immigration New Zealand and ENZ, had one-on-one discussions and attended the announcement of ENZ’s hotly anticipated new award scheme for Korean students, a video competition called I want to study in New Zealand. The award encourages students to research New Zealand’s education offerings, and get creative by putting together a short video (60 seconds or less) that shows what they want to study in New Zealand and why.

  Five awards, ranging from NZ$5,000 - $8,000 to go towards tuition fees, will be given to the students who produce stand-out entries. Agents who put students forward for the scheme will also be rewarded, with four places up for grabs on an ENZ agent famil to New Zealand in 2017.

  Cecily Lin, ENZ’s Acting Regional Lead - North Asia, says that in this market it is important to strengthen relationships with agents, and interactive schemes like this are a win-win.

  “Promoting New Zealand as an education destination and attracting more Korean students starts with mobilising Korean agents.”

  “Through this competition we can acknowledge the important role Korean agents play in this market, and reward their efforts in attracting both quality and high numbers of students.”  

  The details of the scheme can be found here.

  For any queries about the scheme, please contact Cecily Lin or Onnuri Lee (Cecily.Lin@enz.govt.nz and lee.onnuri@enz.govt.nz)