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• New Zealand on the #EdtechWorldTour

  

  

  Audrey Jarre and Svenia Busson met in 2013 when both were studying at European Business School École des Hautes Etudes Commerciales de Paris located at Jouy-en-Josas in the southern suburbs of Paris, France. Now, these entrepreneurial graduates are in the throes of a world tour which brings them into contact with some of the best and brightest minds in edtech – including those in New Zealand, thanks to an invitation and support from ENZ.

  Audrey and Svenia will be in New Zealand from 7 to 11 December, travelling to Auckland, Wellington and Dunedin to meet with edtech companies, see edtech in action at schools, and discuss edtech in education policy with government agency representatives. In Wellington on 9 December they will talk to the EdTech Meet Up group, a community of over 100 people with interests in edtech.

  EdTech is an exciting and growing sector – the smart education and learning market is currently worth $121 billion globally and is forecast to grow to $345 billion by 2019.

  New Zealand’s excellent education system and culture of innovation mean we are well-placed to develop edtech products and services for the world market and claim our market share. 

  Raising the profile of New Zealand’s edtech expertise internationally is critical to achieving growth in this sector, and we expect that, after experiencing New Zealand's innovative edtech scene, Audrey and Svenia will be inspired to tell our story to their global network.

  For more information about the visit see Audrey and Svenia’s website or email ENZ Business Development Manager Adele Bryant.

• Record referrals to institutions in January

  The size of the Study in New Zealand website audience has grown by 83 percent, from 1.8 million in 2013/14 to 3.3 million in 2014/15.

  An exciting development is that January 2016 saw the highest-ever number of referrals – 14,512 – from studyinnewzealand.govt.nz to the websites of New Zealand education institutions.

  This means 14,512 visitors to the Study in New Zealand website – parents, agents and prospective students – chose to take the step of sending an enquiry directly to a New Zealand institution to find out more about their study options.

  This increased traffic is the culmination of several initiatives ENZ’s Marketing and Channel Development team has undertaken to keep delivering meaningful content to the website’s audiences, and encourage them choose New Zealand as a study destination.

  Such initiatives include:

  • changing the layout of the homepage (in response to testing)

  • improving the navigability of the site, including inserting new tabs across the top of the website to reflect the most popular content searches

  • providing tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets (in the local language in many cases)

  • establishing a student-generated blog

  • developing new pages, such as study options, programmes and courses, work rights and work ready pages, and dedicated pages for parents, graduates and those interested in scholarships.

  We’re grateful to the many providers who have supplied ideas and suggestions for the audience-driven content that is proving so successful.

  As always, we’re more than happy to receive your ideas for:

  • student-generated content for the blog

  • case studies that enable students and parents to directly hear what it’s like to live and learn in New Zealand.

  Please send your suggestions to: blog@studyinnewzealand.com

• New Zealand’s education story screening in Colombia

  ENZ Senior Communications Advisor, Rose O’Connor, had the pleasure of spending a week with a television crew from Colombia recently, during which New Zealand turned on the very best of its crisp and sparkly autumn weather, and Christchurch treated the group to an impressive display of flame-coloured trees.

  

  L-R: Cameraman, Jimmy Torres Bravo; Producer, Viviana Arjona Parra; Presenter/Director, Alavaro Velez Isaza; Kiwi UC student Hapi Tohiariki; and Colombian UC student Daniel Trocez enjoyed the spectacle of the Crusaders’ victory over the Reds

  The warm Aotearoa welcome was matched by the warmth and generosity of the stars of the show – Natascha Diaz, a PhD student at Auckland University of Technology; and Daniel Trochez, a B. Comm. student at the University of Canterbury. Natascha and Daniel invited us in to their lives and shared their stories with us, and the participating institutions opened their doors and allowed the crew to capture footage of the campuses that will enable a rich story to be told.

  From a backyard Kiwi barbecue to a Friday night rugby game; ice creams on the beach to pies in AUT’s Hikuwai Plaza; interviews with the students, their friends, homestay families and university lecturers – we were able to build a strong picture of Natascha and Daniel’s lives in New Zealand. Their stories will be told to a potential audience of 10 – 12 million in Colombia, via a popular programme called ‘Contador de Historias’ (The Storyteller). The programme is also broadcast extensively across the Americas.

  

  Alvaro being greeted with a hongi by tour guide Gaz, before heading down to Piha beach. 

  The visit was the first time in New Zealand for all members of the TV crew, and the first time out of Colombia for the young woman from our PR agency, Viviana. They all declared their love for New Zealand and vowed to return.

  The presenter/director of the show, Alavaro Velez Isaza, expressed in a recent email:

  “This was an invaluable experience that surely will be reflected in the chronicles we will see in our program Contador de Historias that our Latin American audience will appreciate, through your eyes that were ours throughout the tour.”

  

  The crew declared a preference for New Zealand’s style of coffee making!

  Visits such as this are the result of collaboration between ENZ, education providers and the students themselves. While we’re in the thick of famil-season, with both agents and media touring the country, ENZ would like to thank all those involved in their organisation and hosting. The success of such visits relies heavily on our ability to provide meaningful, relevant and high-impact programmes, and it is the support that we receive from our industry partners that helps us achieve this.

  We’ll share the link once the programme once available, but in the meantime you can follow this link to view the teaser.

• Runway to New Zealand

  Runway to New Zealand was the result of a collaboration between fashion schools from AUT and Massey University, and two leading fashion institutions in India, the National Institute of Fashion Technology and the Pearl Academy. The project was supported by ENZ and by India’s premier fashion body, the Fashion Design Council of India.  

  Runway to New Zealand brought together six two-person teams of Kiwi and Indian student designers to create collections on the theme of ‘Future World Connections’.  The project required the students to put together a ‘Think New’ collection using Indian sustainable fabrics to produce next generation contemporary garments.

  

  The Indian judging panel and other officials L-R: John Laxon, ENZ; Varun Bahl, designer; Amit Aggarwal, designer; Sunil Sethi, FDCI; Rohit Bal, designer; Rina Dhaka, designer; HE Grahame Morton, High Commissioner; Jugnu Roy, ENZ

  A panel of celebrity Indian judges judged each team’s efforts. The Indian students from the two winning teams secured two-week internships at the participating New Zealand fashion schools, where they will gain first-hand experience of New Zealand’s innovative teaching style.

  The Kiwi students had the opportunity to spend a couple of weeks in India leading up to the fashion show, when they could see and touch the beautiful locally-produced fabrics, and observe local processing techniques and artisanship.

  

  Aishwarya Jain and Claire Nicholson from the other winning team from AUT University, and their ‘Dystopia’ garments

  The project has initiated discussions between the participating institutions that may well result in further exciting partnerships and collaborations.

  Runway to New Zealand has boosted the profile of New Zealand as a high quality destination for fashion studies among the Indian aspirants. The event was attended by high profile Indian fashion media, resulting in coverage across a variety of outlets. 

• Magazine opportunity in Japan

  Japanese magazine producer Tomorrow Inc. is starting production on volume two of the Study in New Zealand magazine. The magazine is a comprehensive guide to study options across all sectors of the New Zealand education system – from early childhood through to tertiary education, and including English language schools.

  The magazine is produced with the support of ENZ, Tourism New Zealand and Air New Zealand. As well as informing people about our education system and institutions, Study in New Zealand is designed to pique readers’ interest in the New Zealand experience as a whole – our education, lifestyle and culture.   

  The magazine will be published in October 2016, when it will be available in bookstores throughout Japan and Thailand for around $13NZD. Both the Japanese and Thai editions will have a circulation of 10,000 copies each, and will be distributed at education fairs and to Japanese institutions and education agencies.  

  Study in New Zealand is also available online as an interactive web portal and all institutions and agencies advertising in the magazine will be featured on the web. Advertisers can choose to advertise in either Japan or Thailand, and discounts are available for those who choose to advertise in both editions.

  The rate for a full page advertisement in Study in New Zealand is around $2600 NZD, with a variety of other options available. Sample pages form the 2015 addition can be viewed here.

  The deadline for bookings is 15 July 2016.

  Those interested in finding out more about this promotional opportunity can contact either Fridrik Juliusson or Tom Amano. Fridrik and Tom will be in New Zealand from 29 May to 6 June, visiting institutions around New Zealand. Please contact them if you’d like to set up an appointment or a visit to your institution. 

• More website enhancements

  In this issue, we alert you to changes to the site’s navigation and content, and remind you about the content that is available in to our audiences in their local language.  

  New navigation

  The new tabs across the top of the website (see below) reflect the most popular content searches our prospective students make.

  The ‘Study options’ tab has only been in place for a month and already it’s ranking as the third most popular section of the website.

  Each section has a new landing page, designed to display the most popular content as clearly as possible to our student and parent audiences.

  New content

  Work rights and work ready pages have been developed, as we all know there’s always high demand for information around employment.

  These new pages complement the dedicated pages that recently went live for:

  • Study options

  • Programmes and Courses (Science, Technology, Engineering, Maths (STEM) and Business Management programmes. All the programme pages profile students from various institutions)

  • Parents, graduates and those interested in scholarships.

   

  More languages

  Throughout 2014/15, studyinnewzealand.com progressed from a website that provided the same content to all markets in English language only, to one that now provides tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets. In many cases, this content is provided in the local language.

  Since late September, content pages in the Chinese, Vietnamese and Thai languages have been accessible via the drop down menu at the top right hand corner of the studyinnewzealand.com homepage.

  Content is also now provided in Japanese, Arabic, Spanish and Portuguese. This content is only accessible by people in market at this stage.

  As more programme pages are rolled out in 2016, we’ll be able to provide you with a more detailed picture as to how referrals are tracking.  

  Why are these developments important?

  Effective digital marketing, and sharing relevant content, is critical in reaching prospective students and the people who influence their decisions. It’s also important for driving referrals to your websites and to agents.

  The target student audience for our marketing is the ‘Millennials’ – the first generation that has never known life without the internet. More than 90 percent of Millennials use the internet to connect with friends and to find information to help make decisions.

  A desire for Millennials to access relevant and useful information as readily as possible, and be motivated to seek more information from institutions and agents, is what drives these website developments.

  Audience testing, plus gap and data analysis, inform what kind of developments are made. All developments have the ultimate aim of driving referrals to institutions and agents.

• Tertiary College celebrates educational relationship with China

  New Zealand Tertiary College (NZTC) continues to lead the way in early childhood education learning in China.

  NZTC recently celebrated the inaugural graduation of 142 students who completed a New Zealand Qualifications Authority-approved Certificate in Early Childhood Teaching (level six) as part of the Sino-New Zealand Cooperation Programme.

  Supported by Education New Zealand (ENZ) throughout the establishment of the cooperation programme, Alexandra Grace, ENZ’s Regional Director for Greater China, attended the ceremony and shared a special message with the graduates.

  “Relationships between countries are shaped by leaders, but developed by people. As the first cohort of graduates you are now dual ambassadors for China and New Zealand. You hold in your hands, in your hearts, and in your minds an understanding of both our countries which is necessary to take the New Zealand – China relationship to greater heights,” said Ms Grace.

  The programme began in 2013 and, is a collaboration between NZTC, Fujian Preschool Education College and the education agency China Liberal Technology Development Company Limited to support early childhood teacher education in China.

  A strong educational relationship has developed between NZTC and China, further strengthened by the addition of NZTC to the Chinese Ministry of Education’s Study Abroad List in December 2015.

  NZTC Chief Executive, Selena Fox, was at the inaugural graduation in Fuzhou to award the graduates their certificates and honour two outstanding graduates with an Academic Excellence and an NZTC Values award.

  “This inaugural event is a symbol of the successful cooperation that crosses oceans, languages and cultures between New Zealand and China as we come together because of our shared commitment to the education of teachers and the children of China,” said Ms Fox.

  Further educational opportunities are available for the graduates as they consider completing an NZTC Bachelor of Education (ECE) in China or New Zealand, or a teaching qualification in New Zealand.

  For more information visit www.nztertiarycollege.ac.nz

  

  ALEXANDRA GRACE, ENZ REGIONAL DIRECTOR GREATER CHINA, AND SELENA FOX CE NZTC WITH THE GRADUATES

• Huge response to Indonesia promotion

  Prime Minister John Key and Education New Zealand Chief Executive, Grant McPherson, recently visited Indonesia. One of the highlights of the trip was a Jawa Pos event in Surabaya involving 2,500 students and 500 teachers to promote a competition to win a trip to New Zealand.   
   
  Jawa Pos is the largest newspaper group in Indonesia with over 500,000 copies circulated daily. Zetizen is Jawa Pos’ new news portal targeted at young people aged between 12-23 years old.

  Jawa Pos wanted to generate a buzz around the launch of their new platform. After consulting with NZ Inc. in Indonesia it was decided that a competition to win a trip to New Zealand would be the perfect hook to grab young people’s attention.

  The tagline of the competition is: be a good Zetizen and go to New Zealand. Young people are being tasked with taking a positive action in their community and writing a short essay about why they should be chosen to come to New Zealand.
  
  Jawa Pos has been profiling New Zealand and New Zealand educational institutions since the competition launched in May. The newspaper group will fly 34 young Indonesians to New Zealand in November for the trip of a lifetime – all captured and documented by a group of journalists who will be accompanying them.
  
  Education New Zealand, New Zealand Trade and Enterprise and the Ministry of Foreign Affairs and Trade are putting together a fantastic programme. The group will visit schools and tertiary institutions in Auckland, Rotorua and Wellington. They will also get the chance to sample the wonderful tourist activities and fantastic food New Zealand has to offer.

  This competition is giving New Zealand fantastic profile and reaching a very targeted age group. These young people may very well go on to study in New Zealand.

• EdTech tour continues to raise New Zealand’s profile

  Svenia and Audrey Jarre were hosted by Education New Zealand to visit edtech companies and educational institutions in  Auckland, Wellington and Dunedin in December as part of their seven-country and five-month study of edtech ecosystems (see 16 March news story).   

  Last week, the pair released their report and New Zealand video in which some excellent initiatives from around the world and New Zealand are profiled. 

  Some key themes for successful edtech are:

  • Local context matters – ‘there is no Uber for education’
  • Requires a supportive eco-system and community
  • ‘Teachers are the killer app’ 
  • Requires infrastructure, professional development and teacher input.

• Media roundtable highlights employers’ need for well-rounded talent

  Guest speakers included Dr John Subritzky, New Zealand High Commissioner to Malaysia; Ryan Carroll, Director of Randstad Malaysia; Richard Tan, co-founder and Managing Director of lelong.com.my; and Jane Goh, ENZ Marketing and Strategic Relations Manager.

  The roundtable was well-received by the 11 editors and journalists who attended.

  Ryan Carroll said employers in Malaysia want talented individuals who possess various skills and competencies.

  “Employers today are looking for someone who can help the organisation produce productivity gains. They want candidates who have good skills in project management, are competent in the digital and social media space, and are confident communicators. All these can be acquired through internships, part-time work or even working on charity projects.

  “While it is still important that potential employees have the relevant skills and workplace experiences, they must also be able to articulate effectively about how they can contribute to the company. For example, if they have worked on a particular case study or project in university, they need to be confident talking about their experiences and what they learnt during that process,” Mr Carroll said.

  Dr Subritzky spoke about the New Zealand education system and institutions are committed to developing holistic educational experiences that are relevant to the workplace.

  “New Zealand recognises the importance of a well-rounded education to employability, which is why our education system focuses on helping students transition from academic life into the working world,” he said. 

  Richard Tan, a Victoria University of Wellington alumnus, shared his experiences studying in New Zealand.

  “What I liked about the New Zealand education system is that it encourages students to pursue and develop their interests. It doesn’t force a student into a particular stream but focuses on teaching him or her how to acquire information and meaningfully apply that knowledge across various situations. This means that even as a pure science student, I was given the flexibility to explore other areas of interest to me such as accountancy.

  “I was also able to work part-time at various places and this helped me pick up softer skills such as communicating effectively with peers and dealing with different types of personalities, which then eventually helped me in my career,” Mr Tan shared.

  Over the last year, New Zealand has seen an increase in Malaysian student numbers.

  “There was a 23 per cent increase in the number of first-time student visas approved year to-date in June 2016. In particular, we saw an increase in the number of student visas approved for the universities and Institutes of Technology and Polytechnics (ITPs) sectors,” said Jane Goh. 

  

  The media roundtable was well-received by media. A total of 11 editors and journalists attended.