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• Future Proof 2.0 campaign increases student engagement

  While ENZ’s first Future Proof campaign in March 2018 was designed to raise awareness of New Zealand’s ranking as first in the world for preparing students for the future, Future Proof 2.0 evolved to focus on lead conversion. To do this, ENZ showcased some of the exceptional teachers and academics who make New Zealand’s education system world leading.

  The result was a 42 percent increase in active visits on the Study in New Zealand website and over 9,000 new leads to the ENZ database, which is a 208 percent increase compared with Future Proof 1.0.

  “While the majority of these leads are interested in bachelor’s or master’s degrees, there was an increase in students interested in New Zealand secondary schools too. In fact, it was the biggest interest in schools that we’ve seen from a campaign to date," says Patrick Holden, ENZ’s Digital Media Project Manager.

  “Furthermore, we polled users of the Future Proof landing page asking ‘How likely are you to consider studying abroad in New Zealand’ – over 82% said they were either ‘very likely’ or ‘somewhat likely’ to choose New Zealand. That’s a fantastic result.”

  Thirty-eight percent of users of the Study in New Zealand website said they’re intending to leave to study abroad within 1-6 months, followed by 25% within 6-12 months and 37% one or two years away.

  “As many of these students are still in the consideration/research phase of deciding on a country to study abroad, our database marketing enables us to engage with these students to promote New Zealand.

  ENZ’s Facebook followers were also highly engaged with the campaign content, with an 11.8% engagement rate (nearly double the 6% benchmark). Messenger inquiries from prospective students showed interest in master’s education, praise for New Zealand’s teaching quality and questions about student visa requirements.

  “These specific enquiries indicate the audience is moving through the conversion process, from discovering New Zealand to deciding on a study programme here,” says Patrick.

  “This is a result of having an accurate targeting strategy in place to help attract the right type of student leads.”

• Chilean students and teachers tour New Zealand

  The programme aims to broaden access to intercultural learning opportunities for Chilean students from disadvantaged backgrounds. It is fully funded by the Chilean Government and administered by AFS Chile and AFS New Zealand.  

  The students – from Cerro Navia, Lo Prado, and Pudahuel, three of the lowest income territories in Chile – had never travelled before. In New Zealand, they participated in English language lessons as well as cultural activities in Auckland and Whitianga. This included visiting a Marae and living with local host families to experience family life in New Zealand.

  AFS National Director, Doris Cuthell, said it was a privilege to welcome the students to New Zealand.

  “The Chilean Government is committed to increasing access to cultural and educational experiences for young people, to help equip them for a more interconnected world,” said Ms Cuthell.

  “Our Global Choice programme was a perfect fit for these students, and the experience life-changing.”

  The students and their teachers finished their trip at a reception in Wellington on 12 December with Wellington Mayor Justin Lester, the Chilean Ambassador to New Zealand Rodrigo Espinosa and AFS New Zealand. Mr Lester spoke to the students about his own life-changing AFS experience during an exchange to Germany.

  “Immersion allows students to experience other cultures and learn English in a way you can’t at home in the classroom,” said Ms Cuthell.

  “From Barrancas to New Zealand is a fantastic initiative – we’re very proud to be involved in a programme that is increasing our capacity to broaden access to intercultural learning for more diverse communities.”

  The Chilean Government is committed to working with AFS New Zealand through the Global Choice programme and will provide From Barrancas to New Zealand scholarships for the next three years.

• US Fall recruitment tracking well

  ENZ and representatives of New Zealand education providers spent the season interacting with students, parents and education professionals across the US at various recruitment fairs and study abroad fairs.

  They also attended industry conferences, such as the NAFSA Regional Conferences which provided great opportunities to network with their US counterparts, reconnect with current partners and find new partners.

  Lewis Gibson, ENZ Field Director, North America, said these events, against the backdrop of ENZ’s Future Proof 2.0 campaign, led to a spike in US visits to the Study Abroad page of the SiNZ website and sign ups to MyStudyNZ.

  “This highlights the importance of combining digital efforts with in-market visits to the US, where personal relationships are important in ensuring the success of partnerships and the flow of students,” said Lewis.

  States where New Zealand representatives were active directly corelate to increases in page views (see table below).

  For example, SiNZ saw 9,234 and 7,359 unique visitors from California and Michigan respectively during 2018, out of a total of 71,549 US visitors.

  

• Student visa processing update

  A very large number of applications have been submitted to INZ in January for courses beginning within four weeks of the application submission date.  

  Jeannie Melville, INZ’s Assistant General Manager, Visa Services reminds applicants to apply for their student visa at least eight weeks before their course start date. 

  “For those with an application in progress, we ask that they first check the recent student visa processing times published on the INZ website before contacting INZ to seek an update on their application. Those who submitted their visa application online should also check their online account regularly to ensure they haven’t missed any communications from INZ. If INZ needs more information to decide an application, it will take longer to assess.” 

  During this peak student visa application period, INZ is processing applications in some additional sites in an effort to ensure applications are decided as quickly as possible.  

  To ensure the sector is well informed, INZ is developing improved reporting on application processing, including the volume of work in progress and expected processing times. INZ will provide this information in regular email updates to education peak bodies.

  ENZ is working closely with INZ on student visa processing matters, to help providers, students and agents understand the current situation.  While INZ continues to experience high volumes of student visa applications, ENZ continues to monitor market reactions and engage constructively with INZ. 

  Current fee paying student visa application volumes (as at 27 January 2019)

  Status	Application volumes
  Assessment ongoing	7430
  Approved in principle	1109
  Total on hand	8539

   

  Recent processing timeframes (calculated based on fee paying student visa applications decided 28 Oct 2018-28 Jan 2019) 

  Provider Type	80% decided within:	90% decided within:
  Institutes of Technology and Polytechnics	38 days	50 days
  Private Training Establishments	36 days	47 days
  Schools	15 days	25 days
  Universities	21 days	31 days

   

• Malaysian students mean business

  The students attended the camp over two weekends, learning about KYS’ study pathways in New Zealand through the Foundation (Accounting and Science) and Bachelor of Commerce in Accounting programmes offered at the KYS campus in Melaka. 

  KYS Business School’s strengths are in its accounting programmes as its founder, Tan Sri Halim Saad, studied Accounting at Victoria University of Wellington in the 1970s.  

  KYS Chief Executive, Datuk Kamaruddin Bin Awang, and CEO & Academic Director, Mr Noor Zaidi Bin Mohd Noor, attended the camps and shared their experiences studying in New Zealand.  

  Desiree Lee, ENZ’s Market Manager, Malaysia & Philippines also joined the events and provided small Kiwi gifts to the students. 

  “The students came from across the country and were delighted with their eye-opening weekend at KYS. There was interest in the FCertNZ from parents too, given the traditional preference for STEM subjects from Malaysian parents. 

  “The event also featured an alumni panel where graduates spoke fondly of their time in New Zealand, particularly the welcoming nature of Kiwis and Muslim-friendly environment – such as the ease of getting halal food.” 

  In the Foundation in Accounting programme, students complete their first two years of study locally in Malaysia before continuing study in New Zealand to qualify as chartered accountants or work towards a Bachelor of Commerce in Accounting.  

  Since 2015, a total of 530 Malaysian students from KYS’ Bachelor of Commerce in Accounting programme have attended university in New Zealand.  

  The FCertNZ is another of KYS’ foundation programme for entry into all science degrees at New Zealand universities. This one-year Foundation in Science study programme enables students to enter into a science degree at any our eight New Zealand universities. 

  KYS Business School is currently joining ENZ for other activities in East Malaysia from 8-16 March, including a commercial fair and schools roadshow.

• Japanese teachers tour Kiwi schools

  The 10 teacher participants were carefully selected from New Zealand education seminars in 2018. It was oversubscribed, showing strong interest among Japanese teachers wanting to learn about what makes New Zealand education special.

  In partnership with SIEBA and regional education bodies, the group visited four schools and enjoyed tourism activities in Hamilton, Cambridge, Rotorua, Taupo, Tauranga and Auckland including Te Puia, Huka Falls and the Waitomo Caves to show what each city offers students outside of the classroom.

  Misa Kitaoka, ENZ’s Senior Market Development Manager for Japan, said the teachers were very interested to learn about Kiwi’s different approaches to teaching.

  “A teacher from Tauranga Boys’ College showed us how Google Classroom was used in his class which was a great learning experience for the Japanese teachers as they transition from lecture style to more student-led learning,” said Misa.

  “NCEA offering subjects like food technology, creative arts and performing arts was also seen as a real strength of New Zealand’s secondary school education, as it supports creativity as well as students’ wellbeing.

  “The teachers were particularly impressed by the strong Māori influence in New Zealand schools.”

  An English language teacher from Hiroshima Jogakuin Junior and Senior High School noted, “During this tour, I was so impressed with Māori culture and their spirituality. I would very much like my students to enjoy the lovely experience that I had there, to learn what well-being is, and to find a path they can follow.”

  With Japan hosting the 2019 Rugby World Cup and 2020 Olympics and Paralympics, the Japanese government will be implementing education policies to promote English education, resulting in a strong interest from schools and universities across Japan to study abroad to learn English.

  “Since 2015, school teacher famils have resulted in an increase of 735 students,” said Misa.

  “These famils wouldn’t have been possible without our partnership with Air New Zealand. We are very interested in replicating it in the future for the tertiary sector.”

• Work and study options for Koreans

  Held at the CGV Cine Library in Seoul, the seminar was aimed at young Koreans interested in New Zealand’s Working Holiday Visa (WHV) scheme.

  The event attracted nearly 100 participants including university students and young professionals who received practical advice about English language learning, job seeking, safety and life in New Zealand.

  Kay Lee, ENZ’s Senior Market Development Manager for Korea, said the seminar was a great way to reach out to young Koreans who are already interested in New Zealand and help them gain a better understanding of New Zealand education and ELS programmes.

  “Some 3,000 Koreans obtain a New Zealand WHV every year – and each is a potential student for our ELS providers. WHV holders normally take a three to six-month English language course prior to travelling or finding a job in New Zealand.”

  The annual WHV quota for Koreans was increased from 1,800 to 3,000 in 2016 and allows Koreans aged between 18 and 30 years to spend 12 months in New Zealand.

  “They come to New Zealand mainly to improve their English proficiency and experience New Zealand culture by working at Kiwi farms or in hospitality and tourism industries.”

  Kay used the seminar to showcase qualified ELS programmes and how to prepare for student life in New Zealand. This was complemented by presentations from New Zealand Trade and Enterprise, Tourism New Zealand and Air New Zealand which focussed on New Zealand culture, business sectors, travel and flight options.

  

• New Zealand tops English-speaking countries in Educating for the Future ranking

  There were just 1.6 points between top-ranked Finland (80.9), second place-getter Switzerland (80.3) and New Zealand on 79.3 points.

  The overall ranking was a small drop for New Zealand, which ranked first out of 35 economies in the first EIU report which came out in September 2017. However, the 2018 ranking involves 50 economies and additional indicators on which countries were evaluated.

  "This is a very good result for New Zealand," said ENZ Chief Executive Grant McPherson.

  "New Zealand retains its position as the number one English-speaking country in the ranking as well as its top ranking in the Asia-Pacific region.

  "Along with Finland, New Zealand is the only country that has been in the top 3 two years in a row."

  The index evaluates the way that countries approach future-focused education to encompass problem-based learning, innovative teaching methods and broader themes of global citizenship.

  It has a focus on young people aged 15 to 24 in 50 economies, and measures three pillars of education systems – policy approaches, teaching conditions and broader gauges of societal freedom and openness – as a means of preparing young people to meet the challenges of work and society in future.

  You can read the full report here.

  The top 10 country rankings were:

  Rank	Economy	Score
  1	Finland	80.9
  2	Switzerland	80.3
  3	New Zealand	79.3
  4	Sweden	78.1
  5	Canada	77.9
  6	Netherlands	76
  7 =	Germany	74.8
  7 =	Singapore	74.8
  9	France	74.2
  10	UK	74.1

• University of Auckland tops Impact Rankings 2019

  The University of Auckland (UoA) is ranked 1st overall based on its performance on four of the UN’s 17 Sustainable Development Goals (SDGs): partnership for the goals; good health and wellbeing; gender equality; and sustainable cities and communities.  

  Initiatives include a staff cycling scheme, changes in printing access to reduce paper waste, recycling workshops and clothing swaps.  

  Two other New Zealand universities also placed well: AUT at 16th and Massey at 38th. More than 500 universities around the world submitted data for the report. 

  This is the first time THE has published its Impact Rankings. While most university rankings use indicators of research and teaching excellence, the Impact Rankings aim to recognise universities for their social and economic impact. 

  UoA Vice-Chancellor Professor Stuart McCutcheon is delighted that UoA’s work has been acknowledged internationally and demonstrates how relevant universities are.  

  “Universities have an important role to play in generating the knowledge and capacity necessary to achieve the SDG objectives. Correspondingly, they are valuable to universities because they enable us to frame our research, teaching, operations, capacity building, networks and partnerships in a way that enables the contributions we make to be universally recognised and understood.” 

  Massey University Vice-Chancellor Professor Jan Thomas says, “The University of Auckland is to be congratulated for an outstanding performance as number one in the world. I believe that reflects well on the entire nation. 

  “This exercise is valuable to universities. It makes us pause and take stock of what we do, align with collaborative global goals and examine our contributions against these goals in a way that can be globally benchmarked.” 

  ENZ Chief Executive Grant McPherson said the results reflected well on New Zealand. 

  “Their contributions on these issues are a testament to their global outlook, and reinforce New Zealand’s reputation as an advanced, progressive and innovative society. It is also what makes New Zealand an attractive study destination to many students from around the world each year.” 

   Click here full the full list of the THE University Impact Rankings. 

   

• India promotional season targets new cities

  The ENZRA fairs took place in four new markets this year: Jaipur, Bangalore, Dehradun and Pune.

  Jugnu Roy, ENZ’s Country Manager – India, said this offered a great opportunity to reach out to aspiring undergraduate and postgraduate students from new Indian markets.

  “Indian families are increasingly choosing a New Zealand education as the best option for their children’s career paths. There was a 17% increase in Indian students enrolling at New Zealand universities in 2018, and a further 43% increase in first-time student visas in 2019.

  “As part of the university strategy for India, our focus is on increasing awareness and enrolments at undergraduate levels, particularly amongst students who have traditionally been looking to the US, UK and Europe for their undergraduate degrees.”

  In addition to the fairs, ENZ organised further activities for seven New Zealand universities. This included a roadshow to two prominent private schools in Delhi where they presented their strengths in the areas of business, engineering, science & technology, media, and art and design. This was followed by a high energy New Zealand-themed quiz show and some guest lectures by visiting academics from New Zealand universities.

  ENZ also announced the first New Zealand Excellence Awards undergraduate package for Indian students, offering 18 scholarships worth $10,000 each to study at any one of the New Zealand’s universities. Applications close 10 June 2019.