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We’re Always On
Having a continual in-market presence that actively promotes New Zealand’s attributes as a study destination boosts our chances of prospective students including New Zealand in their consideration set.
The objective of the 'Always On' activity is to drive prospective students (and parents of students) to targeted content landing pages on studyinnewzealand.com. The goal of the landing pages is for these students to register their details to find out more about studying in New Zealand either through an Education New Zealand Recognised Agency (ENZRA) or directly with an institution. The other objective of the activity is to deliver the New Zealand education brand proposition, ‘Think New’, in a way that will resonate with our target audience and see them consider New Zealand as a valid study option.
We’re currently live in India, China, Malaysia and Viet Nam, and will go live very soon in Thailand and Indonesia. For each country we’re creating ‘’home’’ pages
(e.g. India), sector-specific pages (e.g. universities) and, coming soon, programme-specific pages (e.g. engineering).
All pages will be in the local language.
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Teaching the world about New Zealand
To better market New Zealand as a study destination, we’ve added hundreds of high-resolution images, videos, infographics and case studies to the New Zealand Story toolkit.
What is the New Zealand story?
New Zealand Story is an initiative that brings together expertise from the private sector and Government agencies, including NZTE, Tourism New Zealand, Education New Zealand (ENZ) and more. Our purpose is to help define the things that make us unique as a country and give us a framework to share our New Zealand story with the world. Our toolkit is a big part of this. The New Zealand Story business toolkit resources are consistent with and support the resources available to you in ENZ’s Brand Lab.
How the toolkit can help
When people choose to study overseas, they leave behind their friends, their family and their comfort zone. So when deciding on a place to go, they’ll want somewhere that’s not only tolerant of foreigners, but welcoming and friendly. The toolkit is packed with resources that highlight our open hearts and open minds.
Chances are they’ll also be keen to experience a new culture and way of life. There’s nowhere quite like New Zealand for a unique cultural experience, and again, the toolkit has a huge range of images, videos and case studies that showcase our open spaces and can connect your brand with our country’s great lifestyle and rich culture.
Lastly, it’s important to remember that they’re coming to study. New Zealand is world-class in many areas, including sports, tourism and education. Combine that with our reputation for creativity, innovation and ingenuity and we really are an ideal destination for those looking to kick start their career. Our toolkit features more than just pretty landscapes – it’s also packed with resources that highlight our expertise in these areas.
Craft your own New Zealand story
Stories bring ideas to life in a way that makes them both memorable and shareable. And whether you’re a school, a tertiary institution or another education provider altogether, that’s exactly what you need to stand out from the crowd. The toolkit can help you tell your story in an engaging and compelling way.
Go check it out
Register at nzstory.govt.nz for free access to all of the assets in our toolkit. You can also subscribe to the New Zealand Story newsletter to keep up-to-date with new content, research and case studies.
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eVisas and VisaView coming soon
From 7 December, eVisas (passport-free applications and label-less visas) will be available for many students who apply online, joining the one thousand applicants who are applying for visas electronically every week through Immigration ONLINE.
At the same time, New Zealand education providers will become able to use Immigration New Zealand’s VisaView service to check whether a non-New Zealand student can study with them.
eVisas
INZ will extend eVisas to the following online applicants:
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People applying in New Zealand to renew their Work, Visitor and Student visas (except Chinese nationals)*
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People from visa-waiver countries applying outside New Zealand for a Work, Visitor or Student visa (citizens of visa-waiver countries do not need a visa to travel to New Zealand as a tourist for less than three months).
These applicants will not have to send in their passports to INZ when they submit their applications online. The visa holder will receive their visa approval notification through their Immigration ONLINE account, and may print their visa record from their account. This notification contains visa details, including travel and other visa conditions.
Visa holders are advised to carry their visa approval notification when they travel. Online systems allow airlines to confirm that a person can travel to New Zealand, but the visa approval notification can be used as an additional confirmation if requested.
Further information about eVisas is available at www.immigration.govt.nz/eVisas
Visa transfer to new passports
Because visa details are linked to passports, people who obtain a new passport after being granted their visa need to transfer their visa details to their new passport. There is potentially a greater risk with eVisas that visa holders may neglect to transfer visa details to their new passports. For explanation of how to transfer visa details, see here.
VisaView
VisaView is an online visa enquiry system that is being extended to education providers from 7 December 2015. It will enable providers to check whether a non-New Zealand citizen can study with them.
VisaView is currently used by employers to check migrants’ eligibility to work in New Zealand.
What happens next?
We will email education providers when VisaView is launched, with a link inviting them to register for a VisaView account. A detailed user guide will be available.
There will be some opportunities for education providers to attend face to face training sessions in a few centres during December and early February.
* INZ is liaising with Chinese authorities and plans to implement eVisas for Chinese nationals during 2016.
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NZTech Advance Education Technology Summit
The Summit will be held at Massey University Albany on 26-27 June 2017. Click here to view the programme and register. There are also opportunities for companies to exhibit or pitch themselves in the “Say it in 5” segment.
ENZ is proud to be partnering with the NZ Technology Industry Association for the fifth year to deliver the Edtech for Export stream of the Summit. It is the premier networking event for the Edtech sector. Meetings at past conferences have led to new collaborations and innovative products including the educational app Curriculum for the Future: the Digital Game by Gamelab and NZCER, and Spell-Write Online by Pixelhouse and NZCER.
We have a special ENZ rate for education technology providers. To apply for the rate, or to follow up on other Edtech matters, please contact Annabel Robertson, Business Development Manager, ENZ: annabel.robertson@enz.govt.nz
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Say hello to the new, improved Brand Lab
Over the past quarter, ENZ's marketing team has been developing a new and improved Brand Lab system – due to go live tomorrow, Thursday 11 May.
ENZ Content Marketing Project Manager, Laura Lingard, said the site has many new features, all of which are much more user-friendly than the previous Brand Lab.
“The new site has been designed with the user front of mind, even giving guidance around the different types of assets and how these can be used to promote the benefits of a New Zealand education,” said Laura.
The new Brand Lab also has improved search functionality to make it easier for users to find what they’re looking for – as well as a suite of new assets including translated videos and artwork.
“The Brand Lab is a useful resource for providers to promote their individual education offering, and it’s also a way for the sector to work together to build a consistent brand story about New Zealand ,” said Laura.
What’s new about the Brand Lab?
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New range of videos (across different markets and languages)
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New range of brand imagery and stories (Think New)
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New range of university imagery
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30 new student stories (case studies)
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New infographics (for social media)
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Translated sector stories
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Users can download low resolution or high resolution versions of images, and preview videos before downloading
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Users can share assets between users and send assets to non-users
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Users have increased access to a wider range of assets without needing to request permission
All current Brand Lab users will be sent an invitation to the new site on Thursday 11 May – you will need to re-register due to the system being completely new. Please take the time to complete your registration (it’s quick!) so that you can access the new site.
If you can’t wait until tomorrow (we know how eager you must be to take a look!) you can sign up now by going to thebrandlab.enz.govt.nz
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INZBC Summit 2017
Delegates from New Zealand and India will discuss opportunities in edu-tech in both countries using comprehensive insights from policy makers.
The one-day summit is being held at the Pullman Hotel, Auckland, on 4 August 2017.
INZBC has signed an MOU with the Federation of Indian Chambers of Commerce & Industry (FICCI), the largest and oldest business organisation in India. For the summit, FICCI is leading a delegation to New Zealand with representatives from Manipal University, NMIMS University, CV Raman College of Engineering and AISECT University.
Speakers include:
- CEO of the Bombay Stock Exchange Institute, Ambarish Datta.
- Minister for Tertiary Education, Skills and Employment, Paul Goldsmith.
- Chairman of the FICCI Skills Committee & Chairman of Manipal Global Education, Mohandas Pai.
- Chairman of the FICCI Higher Education Committee & Vice Chancellor of NMIMS University, Mumbai, Dr Rajan Saxena.
- Chief Executive of Weltec and Whitireia, Chris Gosling.
Education New Zealand, along with Weltec and Whitireia, are strategic partners for the event.
To register, click here.
For further information, visit the INZBC website.
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Meet Up at NZIEC
Meet Up sessions are informal opportunities to connect with delegates during the networking breaks on particular issues or topics.
How do they work? Simply suggest a topic or topics you’d like to discuss. We’ll collate the responses and coordinate the Meet Up topics and times. It will be over to you to strike up the connections and the conversations.
If you have a burning topic you’d like to talk to others about, let us know. Perhaps it’s homestay management, using technology in back of house operations or you’re in a sole charge position and want to connect with colleagues in a similar situation.
Whatever the topic, just let us know and we’ll do our best to include it.We’ll publish a list of Meet Up sessions through the Conference App when it is launched next week.
Email your Meet Up topic suggestions to nziec@verve.co.nz
Please note: Registration closes on Friday 11 August. If you have not yet registered for NZIEC, please secure your place as soon as possible by visiting the NZIEC website.
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ISANA NZ professional development and scholarships
ISANA NZ has four professional development days at the end of September and October, in Auckland, Dunedin, Wellington and Christchurch. The PD days are open to non-members as well as member institutions.
Topics include:
- Volunteering
- Cultural intelligence
- Mental health
- Building intercultural literacy, skills & intelligence
- Ensuring well-being in living contexts
- Self-review
- Transitions & tools
Personnel from MBIE (Immigration) and NZQA will be presenting. Further sector updates will also be provided. Click here for more details and to register.
Scholarships
All new and renewed memberships of ISANA NZ (as of 30 September 2017) will go into a draw for an ISANA NZ Professional Development Scholarship of $1000 to be used in an ISANA context in 2017/2018, including for the ISANA/ANZSSA Conference.
Members may also apply for a $1000 scholarship for attending the ISANA/ANZSSA conference in Australia, 5–8 December 2017. Applicants should email isananz@gmail.com, providing information on how this support will help them attend, the value of the conference to them and ideally an endorsement for their application from another member or from their supervisor. Applications must be received by 25 September 2017 with the successful applicant informed by 2 October 2017.
ISANA NZ is also calling for nominations for its annual awards. Click here for details.
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Event registration update
Upcoming events in the following markets are open:
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Europe (EAIE)
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India
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Indonesia
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Korea (inaugural New Zealand fair)
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Malaysia
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Thailand (OCSC Fair).
Registration for ENZ events in Japan and Thailand has now closed.
For more information and to register, see www.enz.govt.nz/events
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Statement from Grant McPherson, ENZ Chief Executive
New Zealand authorities and emergency services are working together to respond to the terrorist incident in Christchurch yesterday.
Education New Zealand is working with providers and students to ensure they have the support and information they need.
ENZ endorses this statement from New Zealand Prime Minister Jacinda Ardern on the event:
Our thoughts and our prayers are with those who have been impacted today. Christchurch was their home. For many, this may not have been the place they were born, in fact for many, New Zealand was their choice.
The place they actively came to, and committed to. The place they were raising their families. Where they were parts of communities that they loved and who loved them in return. It was a place that many came to for its safety. A place where they were free to practice their culture and their religion.
For those of you who are watching at home tonight, and questioning how this could have happened here.
We, New Zealand, we were not a target because we are a safe harbour for those who hate.
We were not chosen for this act of violence because we condone racism, because we are an enclave for extremism.
We were chosen for the very fact that we are none of those things.
Because we represent diversity, kindness, compassion. A home for those who share our values. Refuge for those who needs it. And those values will not and cannot be shaken by this attack.
We are a proud nation of more than 200 ethnicities, 160 languages. And amongst that diversity we share common values. And the one that we place the currency on right now is our compassion and support for the community of those directly affected by this tragedy.
You can access updates from the New Zealand Government at www.beehive.govt.nz
Police information about the event is available at https://www.police.govt.nz/major-events/christchurch-mosque-shooting
The Restoring Family Links Website is a tool where people can register so family and friends know they are safe. It is at https://familylinks.icrc.org/new-zealand/en/Pages/Home.aspx
Christchurch education providers are focused on supporting their students. The University of Canterbury website is a comprehensive example of services that are available: https://www.canterbury.ac.nz/support/emergency/alerts/details/index.php?id=4
Grant McPherson
Chief Executive, Education New Zealand