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Future Focus Programme helps Publishers Association go digital
October usually sees many from the book industry depart Aotearoa’s shores for the biggest and most prestigious event on the publishing calendar – Germany’s Frankfurt Book Fair. Travelling to large, international book fairs has long been a standard part of selling New Zealand stories to the world. But with publishers, authors and agents unable to leave the country, and book fairs like Frankfurt increasingly going online, this year called for a new approach.
With support from Education New Zealand and Creative New Zealand, PANZ worked with its publishers to make the most of the Frankfurt Book Fair’s online offering. Central to this is the creation of a digital rights platform to promote and showcase New Zealand books across a breadth of publishers’ lists.
In addition to the Frankfurt fair last month, the platform will be used for other upcoming events, such as the Guadalajara Book Fair in December and the 2021 Bologna Children’s Book Fair.
“PANZ is delighted to be partnering with ENZ and Creative NZ to find new, innovative and effective ways to take New Zealand stories to the world. We know that our writers, illustrators and publishers are producing excellent books across all genres; we anticipate that this new initiative will help us to spread the word even further”, PANZ Director Catriona Ferguson says.
Rights sales in international markets are an important revenue stream for many in New Zealand publishing. In 2019, export rights sales accounted for $22.3 million across the sector. For publishers, book fairs have long offered the chance to network and find buyers in new markets as well as to buy rights to new works to bring home to New Zealand readers.
“Educational publishing is an important part of New Zealand’s international education sector and ENZ is pleased to support PANZ and help create the digital rights platform. We want to help the international education sector look at new approaches to the way they operate in a vastly changed global marketplace. The platform provides a way to promote education products and services digitally and ensure New Zealand products continue to be seen by global markets,” ENZ General Manager – Partnerships and Marketing Paul Irwin says.
The FFP was set up earlier this year in order to provide support to the international sector at a time of great challenge. It provides $1.2 million of funding to help sectors develop new approaches to strategic challenges or opportunities, through grants to peak bodies of up to $200,000 per sector. For more information, head to the FFP webpage.
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Help shape Auckland’s future
Henry Matthews, International Education Manager at Study Auckland, which is part of Auckland Tourism, Events & Economic Development (ATEED), said it was an exciting time for Auckland.
Auckland is experiencing record numbers of international and domestic visitors choosing it as a destination to study, play, work and invest.
“When the Auckland Visitor Plan 2021 was first released in 2011, the 10-year aspiration was to grow the annual value of the visitor economy from $5.3 billion in 2011 to over $8 billion by 2021.
“If current trends continue, we will achieve this target much sooner than expected, given visitor spending is already reaching $7.8 billion a year.”
At the same time there has been a great deal of change in the international education sector since the original Auckland Visitor Plan was developed, Henry said.
“With this in mind, the timing is right to work closely with the international education industry to develop a fresh strategic framework for the key components of Auckland’s visitor economy: international education, tourism, major events and business events.
“We have planned further engagement with partners across Auckland’s destination economy and to develop this growth strategy.
“The survey is a key step to start this process, so we welcome the international education sector’s ideas and perspectives regarding opportunities to create long-term, sustainable growth.”
Have your say by taking part in ATEED’s online survey on this link by close of business Friday, 13 October.
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From the CE: Coming together to offer a New Zealand Education online
Through this initiative, we’re bringing a New Zealand education to those who can’t be onshore due to COVID-19 restrictions. We’re also tapping into a wider audience of learners looking for online options, and developing a pipeline of learners seeking a pathway to study in New Zealand.
This initiative supports the Government’s Recovery Plan for our international education sector. Part 3 of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services, one of three goals set out in the New Zealand International Education Strategy.
ENZ is supporting the international education sector through this initiative by facilitating engagement with a global audience online. Our partnership with FutureLearn lets us explore the value of promoting New Zealand content under a national online banner, as well as the benefits of partnering with third parties who have existing online audiences.
Some quick day-one statistics that I would like to share with you. We had close to 1,000 enrolments in a New Zealand-based course within the first 24 hours of launching. I expect to see very strong enrolment numbers once the promotional campaign funded by ENZ begins today (9 June).
FutureLearn host quality online courses that help learners build skills and upskill in areas of interest or need, from home – with potential to continue study in country (when border restrictions ease sufficiently) or continue online where available. The New Zealand collection collated for this initiative includes short courses from universities, English language and TESOL educators, vocational/institutes of technology and edtech educators including virtual reality developers and game designers. ENZ has funded the initial eight-week promotional campaign to celebrate the FutureLearn initiative’s launch.
We understand sustainability is becoming an increasingly important factor in a student’s study choices. Research commissioned by ENZ in May 2021 indicated that 79 percent of responders showed interest in studying sustainability and climate change as a subject.
Moreover, the QS Environmental Concerns Survey in 2019 found 79 percent of prospective international students were “somewhat more likely” or “much more likely” to choose a degree if the content helped them to learn about reducing their environmental impact.
A survey undertaken by Times Higher Education in April 2021 on students, sustainability and study choices showed that 80 percent believe in living their lives as sustainable citizens.
To cater for this, more than half of the courses included in this initiative are themed around sustainability. Courses like teaching and learning for sustainable education, English language for sustainability, and growing a sustainable workforce. It’s a great demonstration to the world that we take our cultural value of kaitiakitanga seriously.
Let me take this opportunity to also thank the providers who took the leap and joined ENZ on this new and exciting journey.
If you’re worried about missing this opportunity, it’s not too late to be part of the action. Get in touch with Project Manager Tim Brown [tim.brown@enz.govt.nz] for more information on how you can be part of this 12-month initiative, and any future initiatives that spring from this.
And if you’re keen to make the most of the New Zealand education offerings on FutureLearn, visit the following link: futurelearn.com/courses/collections/study-new-zealand
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao -
International education matters
These values are at the core of international education and they are more important now than ever.
Over the past five days, these values have been clearly demonstrated by our Prime Minister Jacinda Ardern who describes New Zealand as a proud nation of more than 200 ethnicities and 160 languages.
“We were not chosen for this act of violence because we condone racism… (or) are an enclave for extremism. We were chosen for the very fact that we are none of these things; because we represent diversity, kindness, compassion, a home for those that share our values, a refuge for those who need it.”
These values are embedded in our education system.
The New Zealand International Education Strategy 2018-2030 also reflects these principles. A key goal is to grow global citizens – to ensure both domestic and international students have the skills and capabilities to live, learn and work globally.
While our country grieves, we have been heartened by the outpouring of love and support within New Zealand and from around the world. It has been encouraging to see student-led compassion at work – Campus Watch initiatives, social media engagement and practical help with transport and food.
Last year, the University of Canterbury’s Student Volunteer Army (SVA) welcomed student leaders from Marjory Stoneman Douglas High School in the US, scene of a deadly school shooting, to discuss student-led mobilisation in the face of extreme challenge. When Friday’s attack happened, the US students were quick to reach out to their Christchurch peers. This is a testament to international education’s ability to foster meaningful and life-long connections.
ENZ will continue to promote New Zealand internationally as an inclusive and welcoming study destination – why? Because international education changes hearts and minds.
Kia kaha, Kia maia, Kia manawanui – be strong, be steadfast, be willing.
Grant McPherson, Chief Executive of Education New Zealand
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Around the world in five
Asia
India’s path to internationalised higher education
India's higher education system is expanding internationalisation efforts to retain students and enhance global competitiveness. The National Education Policy (NEP) 2020 focuses on cross-cultural understanding and fostering global perspectives. The government encourages collaborations with foreign universities and has established foreign campuses in India to offer world-class education opportunities at home.
North America
US sector applauds gov’t export strategy
The US government's National Export Strategy includes international education for the first time, recognising its importance for the country's global competitiveness. While stakeholders celebrate this move, they urge the government to take further action to protect and strengthen the US's position as the leading destination for international students.
South America
In 2022, Brazilian agencies experienced significant growth in business volumes, with language plus work programmes being highly requested by students. The total number of students placed by surveyed agencies was 7,802, and overall business growth reached 57%. The preferred destinations remained the UK, United States, Canada, South Africa, and Australia, with more students planning to study abroad for higher education.
Europe
Record number of international students for Spain's universities
Spain's international student population surged by 13.6% in the 2021/22 academic year, reaching a record 170,222 students, led by significant growth from Latin American countries like Colombia and Ecuador. The top ten markets all exceeded pre-pandemic levels, with efforts underway to improve work opportunities for non-EU international students.
Africa
Nigerian students rush to secure UK places before dependants ban
International students are applying to UK universities for September 2023 to avoid a forthcoming ban on bringing family members from 2024. Nigerian applications have surged, while some Indian students explore alternative study destinations like such as Canada and Australia.
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ENZ to test new digital platform for improving students’ experiences
“After two years of research and consideration, we have developed a world-leading digital solution to improve student experience outcomes wherever they study and live in New Zealand,” said ENZ Student Experience Director, Hayley Shields.
Hayley said ‘nau mai’ was both an invitation and a welcome in Māori and, in this instance, a call to action.
The platform, NauMai NZ, has been created in the spirit of manaakitanga – to welcome and respect our visitors, support them as they transition into a new country and culture, aid social inclusion and help them have the best possible experience whilst here.
“Students have consistently told us they require improved access to timely, accurate information, and guidance about the best places to find answers to their questions,” said Hayley.
“NauMai NZ will help international students get the pre-emptive information they need, and make suggestions to support them as they navigate daily life in their new home.”
The new platform will be rolled out in three phases. The first phase will help education providers to meet student needs by directing them to a single source of government information. Information on the site reflects the international student journey from pre-arrival and across the first six months.
“NauMai NZ is directed toward life, work and social connections beyond a school or campus – for example, information on housing and accommodation or the New Zealand accent,” said Hayley.
During the testing period, ENZ will invite a targeted group of students who are studying at a range of providers to engage with NauMai NZ as we prepare for its official launch.
NauMai NZ aligns with a key action in the International Education Strategy launched last August – to continue to improve the availability of clear, timely and customer-focused information about education and immigration to students and providers.
It also embodies the key objectives of the International Student Wellbeing Strategy, launched in June 2017, by providing content supporting and enhancing the social, cultural, community, health and wellbeing needs of international students.
“NauMai NZ is a distinctively New Zealand initiative, and will contribute to setting New Zealand apart as fully committed to the wellbeing of international students and ensuring they have a great experience here,” said Hayley.
“Stay tuned for announcements over the coming months – we will be sharing more once NauMai NZ is confirmed.”
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From the CE: Steady progress continues
Since New Zealand’s borders reopened at the end of July I am pleased to note that we are making steady progress, although this can’t yet be fully quantified. The number of students with valid student visas who are in New Zealand is heading in the right direction, reaching 16,515 as at 16 October 2022. It’s important to note that these statistics are only part of the story. Students who travel to New Zealand for short courses of study from visa waiver countries or on working holiday visas aren’t included. It will be some time before reliable statistics are available on the total number of international students enrolled with New Zealand education providers this year. Anecdotally, though, we are hearing from schools, and from English language providers and others across the sector, that they are seeing gradually increasing numbers of international students enrolling or applying to them, which is good news.
Study Abroad Month has just drawn to a close in the United States and attracted a high level of interest and positive feedback, including some commitments for study abroad enrolments at New Zealand universities from the start of 2023. In the US we also recently signed our first ever education cooperation arrangement to be written in both te reo Māori and English, with the Louis Stokes Alliance for Minority Participation. You can read more about these and our other recent activities around the world in this issue of E-News.
In the Asia region, we are heading into our busiest season of international education events during October and November:
- Seoul: Study Abroad Fair 2022 COEX, the largest event of its kind in South Korea, including an agent seminar and a Kiwi Alumni event, on 20-23 October
- Tokyo: Japan partner reconnecting series on 25-26 October
- Hanoi and Ho Chi Minh City: Agent seminars and New Zealand Fair on 28-31 October
- Bangkok: Agent seminar and New Zealand Fair on 4-5 November
- Beijing: China Education Expo, the leading international education event in China, on 11-12 November.
Education Minister Chris Hipkins, accompanied by a small education delegation from New Zealand, was in Seoul promoting New Zealand as an international education destination in time to attend the study abroad fair and associated events, before continuing on to Indonesia and is now in Singapore – we will cover these activities in a future issue of E-News.
As we work to raise interest in studying with New Zealand and ensure positive experiences for international students, ENZ is working closely with other NZ Inc agencies. In this month’s E-News, we are pleased to publish the first in a series of regular updates from Immigration New Zealand, to provide timely access to the latest infomation on changes and trends.
Our partnership with the Ministry of Foreign Affairs and Trade (MFAT), that will see ENZ take over operational management of the Manaaki New Zealand Scholarship Programme, comes into effect on 1 November 2022. A transition team is in place, which will include several key staff members coming across to ENZ from MFAT, to support a successful handover for this important scholarship programme.
Whangaia ka tupu ka puāwai – that which is nurtured will blossom and grow.
Kia ora
Grant McPherson
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International education during the pandemic – what we’ve learned
Education New Zealand held a webinar in its Kōrerorero: Conversations that Matter series at the Conference of the Americas on International Education – drawing academics and decision-makers from around the world.
Leading academics from Victoria University of Wellington, Auckland University of Technology, Massey University and Lincoln University explained the New Zealand approach to the challenges of distance learning and the innovations they discovered during the toughest moments.
Associate Professor Arun Elias, Associate Dean of International and Accreditation at Victoria University’s Wellington School of Business and Government, said while student-to-student interactions had fallen, digital platforms were opening up new ways of doing things.
“We had two PhD examinations which were completely online. We had one PhD student from Victoria being examined in an oral examination by an examiner in Colombia. Also, I was an examiner for a PhD student in the University of Sao Paulo, so that was something which we usually don't do which was a very unique experience.”
Dr Elias quoted a famous Māori proverb: “What is the most important thing in the world? It’s the people, it's the people, it's the people.”
Professor Guy Littlefair, Pro Vice-Chancellor International and Dean of Faculty at Auckland University of Technology, said lockdowns demanded change on many fronts.
“We've all had to learn how to be much more innovative around how we deliver programmes, but also how we conduct research and particularly how we engage with our partners right across the world.
“So, coming out of the pandemic I actually think we have more things in common than we've ever done before.”
Associate Professor Kerry Taylor, Head of School of Humanities, Media and Creative Communication at Massey University, said the difficulties had the potential to deepen relationships.
“There are a lot of lessons that we can share, but also learn from our partners, in terms of the importance of agreements and things like that.
“But I think one of the important things we need to make sure (of) is that we don't treat the relationship simply as an economic one. It's got to be about cultural understanding; it's got to be about shared values and sharing values and aspirations to bring people into the conversation.”
Professor Hugh Bigsby, Dean of the Faculty of Agribusiness and Commerce at Lincoln University, said the pandemic was a chance to find new ways to make human connections.
“One of the wonderful things about international connections and the importance of it is that you learn other institutions’ cultures.
People use the same fundamental skills and ideas a little bit differently and by mixing with other people’s understanding – why they're doing what they're doing – it actually helps inform things that you do back home.”
Watch the full webinar – Kōrerorero: Internationalisation for growing partnerships, a New Zealand perspective.
Education New Zealand was a platinum sponsor at the Conference of the Americas on International Education (CAEI). This continental forum brings together the main actors and decision-makers on the internationalisation of higher education in the Americas to chart the future of academic cooperation in the region.
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Around the world in five
MEXICO
All high school graduates expected to be proficient in English within 20 years
The federal Education Secretariat (SEP) has announced a US $44.5 million National English Strategy to produce high school graduates proficient in English in 20 years’ time. Calling English an “essential tool that facilitates dialogue in an increasingly interconnected world,” the SEP is promoting English for Mexican students from preschool to high school, and is signing collaboration agreements with international institutions.
INDIA
Students from India, Middle East not comfortable studying in US
A recent study from the Institute of International Education (IIE) shows that students from India and Middle Eastern nations are not ‘comfortable’ enrolling for courses in American universities. The IIE found that that 80 per cent of Indian students were concerned with physical safety while 31 per cent were concerned about feeling welcome in the US.
GLOBAL
Ten trends transforming international student mobility
Even as the immediate environment feels increasingly volatile, the underlying forces determining the direction of international education are becoming more defined than before. The impact of English goes without saying, as university curriculums taught in English continue to grow. There are less obvious factors at play too, such as the redefinition of brand and value – the realisation that skills and abilities mean more than a fancy diploma at a “branded” university is changing the playing field.
SAUDI ARABIA
Saudi Arabia to introduce physical education for schoolgirls
Saudi public schools will begin offering physical education for girls in the coming academic year. Physical education has not been offered in most public schools, but in recent years the Saudi government has begun introducing gradual reforms to open new opportunities for women and expand their participation in the labour force.
JAPAN
Japanese high schools saw record number of international students in 2015
According to the Ministry of Education, Culture, Sports, Science and Technology, a record-high 2,147 students from overseas studied at Japanese high schools in 2015. The number of Japanese students who studied abroad also rose to 4,197. Among the students going abroad, the U.S. was the most popular destination with 1,245 students studying there, followed by New Zealand with 833, Canada with 791, Australia with 515 and Britain with 131.
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Talking employment rights with international students
Lesley Brough, International Travel College (ITC)’s International Marketing Manager, welcomed Ms Kaloti to an international student lunch where Ms Kaloti spoke in detail about New Zealand employment rights, including contracts and the minimum wage and what to look out for to avoid exploitation.
“Ms Kaloti’s message reinforced several of our values like inclusivity, fairness, and diversity,” said Lesley.
“While ITC covers these important topics on a regular basis, it was good for international students to hear the same messages from an independent, unaffiliated organisation.
“Now our students know they can also reach out to the Migrant Workers Association if they would like further support or guidance.”
Ms Kaloti encouraged students to discuss these issues with their friends as they could be happening to someone they know.
“It’s really important that our students feel empowered about their rights in New Zealand and are compelled to share this knowledge with their friends and family,” said Lesley.
“The more we can raise awareness about these issues, the less likely it is that exploitation will occur.”
Education providers interested in having Anu Kaloti speak at their institute can email migrantworkersnz@gmail.com.
