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• Merry Christmas from ENZ

  2013 had its usual mix of challenges and successes, but as an industry we’ve still got plenty of reasons to be optimistic. Trends such as the projected growth in international education worldwide, the rapidly increasing demand for international education among the growing middle class in Asia and the relatively untapped opportunities for New Zealand education programmes to be delivered offshore (not to mention the possibilities for significant growth in student recruitment) all bode well for a brighter future.

  The launch of the New Zealand Education Story and its associated customisable marketing assets allow us all to tell a shared story as one. This, combined with the new website studyinnewzealand.com, will boost our marketing efforts enormously, helping to drive more inquiries through to your institutions.

  I trust the products and services that Education New Zealand (ENZ) developed and delivered in 2013 to support your growth are useful and making a difference. There are more industry support products and services to come in 2014, and these will be delivered alongside the most important collaborative project we’ve initiated this year: the Strategic Roadmaps programme.

  The New Zealand International Education Conference held in November was one of the highlights for me this year. As well as enjoying the chance to meet and talk with many of you, I also got a real sense of the collaboration that’s going on in our industry.

  Thank you for your continued interest in hearing about the news and opportunities that we bring to you through our e-newsletter. We are committed to improving our communications in 2014, and this will include a review of International Education News, to ensure it continues to provide information and news that adds value to your work.

  But for now, have a great summer holiday break.

  Grant McPherson Chief Executive, Education New Zealand

• Beyond the Summit: the world visits New Zealand education

  The Summit is co-hosted by New Zealand, the OECD and Education International. It draws together representatives of the highest achieving and fastest improving education systems in the world, as measured by the OECD through the Programme of International Student Assessment (PISA) survey. Invited attendees include Ministers of Education, teacher leaders, and heads of national teachers’ unions.  

  The theme for the 2014 Summit is ‘Excellence, Equity and Inclusiveness – High quality teaching for all’.

  On either side of the Summit, the delegations have opportunity for bilateral meetings with government leaders and officials in Wellington and also for visits to peak bodies and education providers. These include a chance to see how education is delivered on an urban marae in Auckland, and how Christchurch schools and early childhood education centres are responding to the post-quake challenge.

  Government officials across various agencies are working together to support the visits by the international delegations, which include education leaders from Hong Kong, Japan, Germany, Poland, Singapore, the Netherlands, UK, USA, Canada, Denmark, Estonia, Finland and Sweden. There are also invited observers coming from Niue, Samoa, Tokelau, Tonga, Vanuatu, Cook Islands and Solomon Islands.

  For more information about the International Summit on the Teaching Profession, see the ITSP webpage. 

• New Zealand - the most exciting place to learn a new language

  The two agencies have joined forces to attract young Japanese to New Zealand with the offer of up to $300 worth of adventure activities.

  Every student who enrols with one of the 22 English Language Schools (who are all part of the English New Zealand group) taking part in the campaign will get to experience some of the best adventures New Zealand has to offer. Activities range from a bungy jump in Queenstown to a jet boat ride on Auckland’s magnificent harbour. 

  The campaign will run through to June.

  Tourism New Zealand’s Chief Executive Kevin Bowler says international students contribute significant tourism dollars to the country by travelling during their study, and hosting their friends and family. “The education market is a significant one, so it makes perfect sense for us to combine our efforts, and leverage the combined strength of the New Zealand brand as both an education and tourism destination, to convert more students to travel and study here.”

  Grant McPherson, Chief Executive, Education New Zealand says this campaign is a great example of the education-tourism opportunities which exist in New Zealand.

  “Tourism New Zealand’s flagship campaign 100% Pure New Zealand tells the story of this country's unparalleled combination of landscapes, people and activities.

  “New Zealand is one of the highest quality English language education destinations in the world but it is our setting which really makes us stand out from the crowd so it makes a lot of sense for the two agencies to join forces on a marketing campaign. I am excited to see the results.”

  The campaign challenges Japanese students already thinking about studying in New Zealand to take the next step and convert their general interest into actual enrolment.   

  Japan is currently New Zealand’s fourth largest source country for international students but there is potential to grow this market further.

   The Japanese government has an increased focus on international education and improving English language skills in the lead up to hosting the 2019 Rugby World Cup and the 2020 Summer Olympics. ENZ is looking to capitalise on this opportunity.

   Education New Zealand (ENZ), the government agency responsible for marketing international education is working on realising that opportunity. 

  Visit the campaign website

• Generation Study Abroad

  Students can now apply for a US$2,000 travel award to help with flights to New Zealand and US$500 towards study at a university or participating institute of technology or polytechnic.

  Currently fewer than 10 percent of all US college students study abroad at some point in their academic career. Generation Study Abroad is a new initiative by the Institute of International Education to double the number of American students who study abroad by the end of the decade.

  “New Zealand is already in the top 20 destinations for US students studying abroad, so partnering with Generation Study Abroad should provide a boost to the number of American students coming here,” says Amy Rutherford, International Market Manager for North America at Education New Zealand. “Each of the eight New Zealand universities and a number of institutes of technology have provided funding for the Study Abroad Excellence Awards which were announced at the NAFSA annual conference and expo in San Diego, California this week.”

  In 2012 there were 1,965 US students enrolled in New Zealand institutions, the majority at universities on one semester programmes. American students make up around two percent of the total number of international students studying in New Zealand. Almost 250 US colleges and universities of all types and sizes from 46 states have joined Generation Study Abroad today. New Zealand is one of ten countries to commit to a government partnership with the Institute of International Education.

• Student voice 2014

  Twenty six current and former international students came together from all around New Zealand to share their personal education experience about their time studying here.

  The first afternoon was all about fun and getting to know each other - a Matariki-themed scavenger hunt around Te Papa followed by a burger-making masterclass on a classic Kiwi BBQ and rounded off with a delicious pavlova decorating competition.

  The second day focused on workshops where students shared their New Zealand education stories. We wanted to find out what went well, and not so well, and where improvements could be made to increase satisfaction of international students experiences while in New Zealand.

  The workshops provided a platform for participants to provide advice to other international students, to hear their take on common statements and beliefs that are associated with education in New Zealand, and to network with international students from across the country.

  “I got to meet new people from all parts of the world and make new friends. I also felt the ENZ values our opinions and reviews by giving us importance. I would like to thank ENZ for giving us this platform,” said one student after Student Voice.

  This year we involved our 160k Facebook followers in Student Voice with followers getting amongst the event by interacting with the students and making comments. You can find photos and comments on our Facebook page or search Facebook for #NZstudentvoice2014.

  “It was a great experience. And I learned a lot from other students’ experience. And now I understand that I wasn’t the only one to experience difficulties initially in New Zealand.”

• NZIEC in review

  “Attendees welcomed the inclusion of market specific presentations from our offshore staff,” says Clive Jones, General Manager Business Development.

  “Think New in Action is all about matching the strengths of our education system with the needs of students looking for an international study destination. To do this effectively we have to understand our key markets and how students make their education choices.”

  Conference feedback shows that people highly valued the presentations by the two keynote speakers, Frances Valintine from the Mind Lab and Jeff Lehman from NYU Shanghai.

  Frances challenged the audience with her look into the future of education from the perspective of the upcoming generation of global digital citizens – generating a buzz of discussion over lunch and many references back to her presentation in the afternoon sessions.

  Jeff shared his first-hand knowledge of establishing international partnerships in China which seemed to resonate with the audience.

  “A particular pleasure was NYU Shanghai Vice Chancellor Jeff Lehman’s presentation. The China team had identified Jeff as a speaker, and it was rewarding to see industry colleagues respond so positively to his insightful presentation on the “four waves” involved in China relationships – and to hear the chuckles as people recognised their own experiences of working in China,” says Alex Grace, Regional Director Greater China.

  All of our international staff presenting at the conference agree that the opportunity to talk to so many people from across the industry was one of the major benefits of the conference.

  Fiona Haiko from our Japan office says: “It was a great chance to hear from different institutions about their aspirations for Japan and to get a feel for how the New Zealand industry perceives the Japanese market.”

  The benefits of getting more than four hundred industry participants together in one place also has a positive effect on our own people.

  “Coming back to New Zealand is always great – even in winter. It is sort of a reality check for the job you keep doing over the year from far away,” says Ute Haug, our Senior Market Development Manager in Berlin.

  “It is most important for me to come to New Zealand, to get a direct feel of the country, link back to headquarters and take new impressions back to Berlin.”

  Back in Riyadh, John Laxon describes the conference as “a great platform for getting organisations interested in the Middle East region and considering new ideas and initiatives” and adds that the industry seems to be on a roll after some hard work over the last couple of years.

  Thanks must go out to all the industry presenters who generously shared their professional knowledge and experience in workshops and sessions.

  “The strategic roadmaps development process has showed us that increased collaboration and cooperation is key to growth across all sectors and around the country.”

  “I am looking forward to the next year as the industry steps into the driver’s seat and begins to put some of the strategic choices and actions into operation,” says Clive.

  You can download the presentations from the conference here.

  The New Zealand International Education Conference is scheduled to be held again in August 2015.

• PM’s Scholarships for Asia announced

  “The experience these students will have while living and studying in a different culture will stay with them for the rest of their lives,” says Peter Bull, Education New Zealand’s General Manager International.

  “While in Asia, the students will establish enduring relationships and networks that will help them to succeed in the global economy and bring benefits to New Zealand.”

  “Education relationships are two-way and having smart capable New Zealand students studying in Asia is very valuable in building capability for New Zealand's future.”

  The Prime Minister’s Scholarships for Asia cover overseas study, research or internships ranging from six weeks to two years at the best Asian institutions.

  Successful recipients include a group of students from Unitec who will travel to Japan with service robots they have built, a student from the University of Auckland undertaking a Masters in International Law at Seoul University, and a student with a background in primary produce markets aiming to complete a Chinese language course so he can specialise in trade between New Zealand and China.

  Since the inaugural awards in December 2013, just over 350 New Zealand students have been awarded PMSA scholarships. 

  “As well as the individual benefits, scholarship recipients act as ambassadors for New Zealand and showcase the quality of our education system wherever they go in Asia. The more Kiwis who get the chance to study overseas, the better for our own international education industry,” says Mr Bull.

  “Our students make an invaluable contribution toward raising awareness of New Zealand, giving Asian students a direct link with study in our country and representing the possibilities that are out there to experience the benefits of an international education.” 

  Applications are now open for the next round of scholarships and close on 30 March 2015. Visit the PMSA pages to find out more about eligibility and the application process, and for a list of all scholarship recipients to date.

• Enrolments on the rise

  “These are exciting times for our international education industry – a 12 percent increase in enrolments means just over 10,000 more students from all around the globe have come to New Zealand for a world-class education,” says John Goulter, Acting Chief Executive, Education New Zealand.

  “International education is vital to strengthening New Zealand’s economic and social links with the world. Every student takes home a quality qualification and an unforgettable experience, raising the profile of New Zealand in communities in all corners of the world.”

  International education brings in $2.85 billion a year which makes it the country’s fifth most valuable export industry.

  The International Education Snapshot Report: January to August 2014 is available here.

• Funding recipients announced

  Projects include the development of science, maths and literacy resources; marketing in Germany, the United States and the Middle East; and a visit to New Zealand by bloggers from Colombia and Japan.

  “Education publishers and ed-tech providers feature in the list of IEGF recipients which is a positive sign for businesses engaged in offshore delivery,” said Business Development Manager, Adele Bryant.

  “There is a lot of potential for growth in this sector and we are excited to support New Zealand businesses to take their innovation to the world.”

  The IEGF is designed to help New Zealand’s education providers achieve significant growth by making the most of international education opportunities.

  Grants from the IEGF contestable fund aim to boost innovation in international education, including the development of new markets and new products to meet the needs of international students. Education providers and businesses can apply for matched funding up to $50,000.

  Read Tertiary Education, Skills and Employment Minister Steven Joyce’s media release: http://beehive.govt.nz/release/funding-round-targets-ed-tech-expansion

  Applications for the next round of International Education Growth Fund will open in March 2015.

• Wanted: Good news stories

  With ENZ teams in key locations around the world, we understand the local media and work with relevant media outlets to get New Zealand stories published, broadcast and onto computer screens.

  And we’ve had some good success – last year ENZ’s integrated PR and marketing activity in India won the Public Affairs Asia Gold Standard Award for Country Promotion. 

  While we monitor New Zealand media for stories to highlight abroad, we are always looking for innovative and interesting story ideas that showcase high quality education.

  Are you launching a new course, celebrating unique student success or releasing new research that would be of interest to international media? Or is your regional group planning a visit offshore? With early notice, we can help to tell your region’s education story to the media.

  Have you got students or experts travelling in-market who are great representatives of the strengths of a New Zealand education? Give us the details and we’ll try and link them up with local media.

  Do you have alumni stories of the connections created between countries and people in the years following graduation? We’d love shine a light on them.

  Email us at media@enz.govt.nz if you have a great story to share.

  Take a look at the kind of stories we have worked to profile in China:

  • Student success stories with relevance to China: Chinanews.com reported on a team of Auckland University students, including one Chinese national, which competed in an international robotics competition.

  • China-related education events held in New Zealand: People.com reported on the University of Auckland’s seminar session promoting study opportunities in Qingdao. Xinhuanet.com highlighted Victoria University of Wellington’s Confucius Institute sunrise ceremony to celebrate the 10th anniversary of the establishment of the global network of Confucius Institutes. China Daily reported on a Chinese Week which promoted Chinese language and culture through television, libraries and apps.

  • Institutional developments of relevance to China: Waikato University launched a scholarship scheme for international students from Asia, including China. Coverage was secured in a range of media, including Sohu.com. The article highlighted the $1 million Excellence Scholarships for nearly 200 students and noted Waikato’s strengths in education, economics, law and information technology.

  • Scientists and researchers visiting China who can be interviewed about New Zealand’s strengths in their fields: Sir Peter Gluckman, the Prime Minister’s Chief Science Advisor, visited China in September. Media interviews arranged by ENZ resulted in coverage highlighting New Zealand’s education strengths in science and research, including in agriculture, medicine and nanotechnology.

  • Regional cluster visits: The Shanghai Morning Post reported on Study Dunedin and Education Southland’s joint education fair in Shanghai. ENZ also helped secure coverage for Dunedin education institutions during the Dunedin Mayoral Delegation to Shanghai, resulting in a total of 74 media reports across TV, online and print media – equating to NZ$564,677 in PR value.

  • Collaboration with Chinese counterparts: Chengdu Evening Post reported on ties being developed by New Zealand schools with Chinese counterparts. The Daily Evening News reported on the 2014 Sino-New Zealand Modern Vocational Education Development Forum held in Tianjin.

  • Visiting scholars and institution leaders: Beijing Business Today interviewed Caroline Daley, Dean of Graduate Studies at the University of Auckland, highlighting the university’s job seeker support for international students.