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ENZ refreshes Recognised Agency programme
Following extensive review, ENZ has made key changes to its Recognised Agency programme.
On a yearly basis, educations agencies will need to meet core requirements to gain or retain Recognised Agency status, including meeting a points target and minimum visa approval rate.
“This aims to give confidence to stakeholders that Recognised Agencies are successfully, and consistently placing international students with New Zealand education providers,” said Dan.
“Furthermore, the annual renewal process will ensure that the Recognised Agency information listed on the Study in New Zealand website is up-to-date and providers useful information to students, parents and education providers who are seeking to engage with an education agent.”
The changes to ENZRA broadly align with the objectives of the International Education Strategy, and contribute to the attraction of high-value students through ongoing support of quality education agencies.
“Education agencies play an important role in assisting international students. By engaging more closely with high-quality agencies, we hope to help enrich the student experience by ensuring they are provided with comprehensive, accurate and factual advice regarding studying and living in New Zealand.
The new ENZRA programme will be live from 1 November 2018.
Further information can be found here.
Keynote speakers inspire at NZIEC
That was the theme of the 27^th New Zealand International Education Conference, held in Wellington on 9-10 August.
Three keynote speakers gave inspirational addresses to packed audiences at Te Papa.
Making a global impact
Yoseph Ayele, chief executive of the Edmund Hillary Foundation, kickstarted the conference by exploring how to make a global impact from New Zealand.
He gave four practical tips for bringing global citizenship into international education:
1. Create experiences, rather than content.
2. Learn to learn. Create an environment where everyone in your organisation is able to see themselves from other people’s perspectives.
3. Teach your values. Rather than focusing on practical skills, teach students key values such as manaakitanga or innovation.
4. Invest in diversity. Think about attracting students who may not be able to afford to study here, but who would greatly benefit from a New Zealand education and would want to give back.
Understanding online behaviour
Dr Shanton Chang, from the University of Melbourne, shared his knowledge of the online behaviour of students moving between countries.
His insights included:
- Providing the right information at the right time to students is crucial.
- Digital literacy is patchy and often limited to Google searches – even for ‘digital natives’. Don’t assume students will find the information you put online.
- The layout and visual cues of websites often vary between cultures. Even downloading lecture notes can be a struggle for international students. If you want them to use your website, show them how.
- Most of us have 7-10 websites we visit frequently. International students may continue to visit their favourite sites from home more than any other sites, particularly if they’re feeling isolated.
“Put it online and they will come? That is nonsense,” says Dr Chung. “We need to unpack that myth and engage properly.”
Developing partnerships
Anna Curzon, chief partner officer at cloud accounting software company Xero, gave advice on developing partnerships to become more globally successful.
She challenged the audience to ask themselves five important questions:
1. What is your purpose?
2. What are you awesome at?
3. What are the experiences in your value chain that will achieve your purpose?
4. Do you need to build, buy or partner?
5. If you need to partner, do you have the right people and culture to grow the relationship?
In his address to the conference, Education Minister Hon Chris Hipkins described global citizens as people who can “study, work and live across cultural and national boundaries”.
For those of us educating the next generation of global citizens, the three areas covered by the key speakers are important elements to consider as we continue to connect New Zealand to the world.
New Future Proof campaign to showcase Kiwi teachers
The eight-week Future Proof campaign earlier this year achieved incredible results, including reaching over 33 million potential international students and achieving more than 14 million social media engagements.
To continue the conversation, ENZ will evolve the campaign to focus on the role that high-quality teachers play in New Zealand’s ranking as best in the world for educating students for the future. We will share inspiring stories about our teaching talent with the world through videos and other web content.
Patrick Holden, ENZ’s Digital Media Project Manager, says the upcoming campaign aims to raise awareness of the quality of our education, which research suggests isn’t fully appreciated in many of our markets.
“In line with the newly-launched International Education Strategy 2018 – 2030, we’re aiming to reach students interested in studying high-value programmes in New Zealand by showcasing the world-leading Kiwi teachers and academics that will be available to them.
“This second Future Proof campaign will run across October – November which is a key decision-making period for international students.”
Students who engage with the campaign will be “nurtured through” to My StudyNZ to connect with New Zealand institutions and agents. Institutions can make sure they’re getting the most out of this recruitment opportunity by updating their profile on the Study in New Zealand website.
“We’ll be putting a briefing pack together to help institutions leverage the campaign in their own recruitment activities. Keep an eye on future editions of E-News for this and further updates,” said Patrick.
Share your story
Do you have a great story idea about a world-leading academic or inspiring teacher? If so, please email philippa.brown@enz.govt.nz and tell us why you think they’d be perfect for this campaign.
Improving orientation programmes
At NZIEC 2018, a number of breakout sessions talked about the need to reconsider current approaches to orientation and student support in order to improve the student experience and increase their intercultural competence.
Izzie Guo

In the Inspiring global citizens panel discussion: How can we make a difference? Izzie Guo, ChristchurchNZ’s Student Experience Coordinator talked about their Student Ambassador programme, and how positive student experiences are often shaped by the social and extracurricular space, not the academic.
“Student Ambassadors are involved in events and activities around the city, some volunteer, some organise and MC big events like our Student Welcome. It’s a way to improve their interpersonal skills and make new friends. It helps them settle in and build connections,” said Izzie.
Student Ambassadors are also the first connection that new international students make – they run the airport welcome and support orientations at institutions, welcoming and greeting new students in their own language, asking them about their home and breaking the ice.
Education Tauranga has taken a similar approach. In Redefining orientation programmes, Anne Young talked about how Education Tauranga has redefined its orientation programme by holding events throughout the year to mitigate ‘culture shock’ and help students achieve a smooth transition to life and study in Tauranga.
Education Tauranga's international student orientation in February 2018

“For most people, orientation means the first two weeks a student arrives, but that’s really an induction to their education provider and region. Orientation should go well beyond that, because the transition to a new setting takes more than two weeks.
“The key is continual engagement. Throughout the year, you need to build relationships with international students and their families and show you have a continued offer.”
AFS research supports this approach. In her presentation, Global competence development in international education: Tools to make it happen, Marcela Lapertosa, AFS Director of Education and Intercultural Learning, said skilled facilitation and regular reflection is the answer.
Marcela Lapertosa

“It is not enough to make one phone call to a student each month asking yes or no questions, “do you like your homestay,” “do you like your school” – there needs to be an attempt to unpack differences, challenges and perceptions.”
AFS has undertaken research in this area to develop the AFS Student Learning Journey Curriculum, which includes a variety of one-on-one and group activities to help students reflect and understand their new surroundings and how best to navigate it.
“For example, you could ask the student and their host family to draw a picture of the floorplan of their home and use questions to learn more about each other: Where does your family spend the most time? What does a closed door mean? Does it mean someone is mad at you, or that they want privacy?” This kind of exercise shows how different cultural values are reflected in a building and can help students and their host family understand one another,” said Marcela.
“It can also make it easier for students to open up who are not natural reflectors, especially when done in a group with their homestay family or school peers.”
China and New Zealand discuss vocational collaboration
New Zealand ITPs, PTEs and a delegation of 51 senior leaders from Chinese vocational education institutions attended the 6^th Annual Sino New Zealand Model Programme Symposium to share research and discuss collaboration in vocational education.
The symposium theme was fostering innovation and entrepreneurship skills in students at vocational and training institutions.
The head of the Chinese delegation, Mr Chen Qiaming, Chair of Council at Szenshen Polytechnic, said innovation and entrepreneurship skills are vital to China’s Made in China 2025 strategy and that Chinese TVET institutions must cultivate these skills in its students. For this reason, many Chinese institutions are looking to collaborate with New Zealand institutions for teacher and student exchanges and assistance with curriculum development.
It was apparent in discussions that Chinese delegates value New Zealand’s “integrated” multi-disciplinary approach and are keen to embed such approaches in their own education programmes. Besides an ongoing interest in vocational teacher training, there also seemed to be growing interest in work-readiness and English-language courses to help create an “internationalised” and employable workforce in China.
China’s appetite for establishing its credentials as a provider of international education also continues to grow – a number of Chinese representatives said hosting international students from New Zealand was a key priority for them.
ENZ’s Regional Director – China & North Asia, Adele Bryant, said the scale of Chinese representation there reflected the appeal of partnering with New Zealand.
“China’s interest in pursuing new opportunities with our vocational institutions is a testament to our reputation for creating creative and innovative thinkers and developing soft skills required for the modern workforce – as evidenced by New Zealand’s ranking first in the world for preparing students for the future.”
“It makes a lot of sense for our two countries to work together to leverage each other’s strengths.”
Tony O’Brien, Sino NZ Model Programme Director, said it was very unusual to get such a large group of senior leaders from China in New Zealand for such an event. It was therefore excellent to have so many New Zealand providers represented at the conference to network and form relationships with their peers in China.
ENZ Chief Executive Grant McPherson spoke at the forum, which was also attended by representatives from 11 New Zealand ITPs (NMIT, Weltec/Whitireia, SIT, WINTEC, UNITEC, Toi Ohomai, Otago Polytechnic, MIT, EIT, UCOL and NorthTec), four PTES (ACG, New Zealand Institute of Education, Tasman International Academies and Skills International), and delegates from the Industry Training Federation and New Zealand Council for Educational Research.
The Sino NZ Model Programme is part of the Strategic Education Partnership Agreement between New Zealand and China. It is a vehicle for deeper and broader collaboration between the two countries’ professional and vocational education and training sectors.
Letter from the CE: Updating ENZ's business model
Since its launch in August by Minister Chris Hipkins, ENZ has been reviewing our operational structure and approach to ensure they’re consistent with both the Strategy’s objectives as well as the Minister’s Letter of Expectations.
Our review has also been informed by industry surveys and discussions with staff.
We’re working to maximise international education’s benefit to New Zealand. We need to optimise current opportunities to build a sustainable future for the sector and to create new opportunities for growth.
Coming out of the review, we have established some new and revised roles at ENZ. We are recruiting (internally and externally) for the following senior positions – please go to ENZ’s Careers page for more information on the roles and how to apply:
- General Manager Strategy, Insight and Planning – this senior leadership role will be responsible for all strategic projects related to future-focused thinking and implementation, business intelligence and insights, and ENZ planning and performance.
- General Manager Industry and Students – this senior leadership role will be responsible for strengthening the connections between education providers and international students by bringing together ENZ’s international marketing, brand development, industry development and channels teams.
- Director, Industry – this role will be responsible for leading and managing initiatives to build the capability and capacity of New Zealand’s international education industry.
- Director, Greater China – this China-based role will be responsible for managing, leading and supporting ENZ’s China teams and leveraging opportunities with other NZ Inc agencies both in-market and New Zealand to promote New Zealand education.
With the approach of Christmas and New Zealand’s summer holiday period, we have decided to leave the application period open till 9am, Tuesday 22 January 2019.
This change process will be ongoing over the next few months and we will keep you informed throughout.

Grant McPherson
Chief Executive, Education New Zealand
Two years in Colombia
Stuart at Machu Picchu

After a short trip to Argentina four-and-a-half years ago, I knew that I had found a special place in the world. I love New Zealand and it will always be home, but I had to get back to South America. This love affair had originated from an attraction to the culture, the people and the unique energy of life there. It was a certain vibrance; an addictive rawness and excitement that had changed the way I looked at the world.
Many years later, whilst completing my final year of a mechatronics engineering degree at the University of Canterbury, I started to look for a way I could return and continue studying, working or volunteering. I was eventually recommended the PMSLA which, paired with a Master of International Business programme in Colombia, seemed like the perfect fit.
I have been living in Medellín which is Colombia’s second largest city. It has been titled ‘The City of Eternal Spring’ due to its consistent, warm weather all year round and I can quite happily confirm the reputation. Other lesser known facts about the city are that it was voted The World’s Most Innovative City in 2013 and is often said to have the best sounding Spanish dialect in the world. The city has a plenty to offer with regular cultural events, a plethora of places to dance (salsa, reggaeton, bullerengue and kizomba are all very common here), language exchanges, history tours and a bustling nightlife. Quite possibly my favourite aspect about the place though is that you are always close to the mountains. If you feel like taking a break from city life there’s a bunch of trails and waterfalls to explore that rival a Kiwi bushwalk any day of the week.
My university has also exceeded my expectations. Universidad EAFIT has a comfortable sized campus with extremely modern facilities that are new, clean and equipped with everything you’d expect. The staff are incredibly friendly, and the lecturers have all done a fantastic job teaching me about international business. I spend most of my time there as it is very close to home, located on the edge of the popular El Poblado district which acts as the city centre of restaurants, bars and hotels.
Students at the Colombian school where Stuart taught English.

I’ve also had a lot of opportunities to see Colombia’s hotspots. I have spent time in the capital of Bogotá, explored the coffee region of Salento, travelled all over the north coast to Santa Marta and Cartagena, dove into some full language immersion by volunteering at a hotel in Cali for three weeks and taught English for three weeks in a small mountain village. There is still much to see and learn in this country and I’m looking forward to seeing what awaits in the year to come.
“The way I'll approach the rest of my life has been shaped by my experiences here. I have travelled all over South America, learned about international business, become almost fluent in Spanish and made some good friends.”
I’m now one year down and, with one more year to go, I couldn’t be happier to head back over to Colombia to tackle 2019. I’ve learnt an incredible amount during my time in South America and the way I will approach the rest of my life has been shaped by my experiences here. I have travelled all over South America, learned an incredible amount about international business, become almost fluent in Spanish and made some extremely good friends.
I am exceedingly grateful to the PMSLA for this opportunity and I would advise anyone out there who might be considering something like this to start investigating what’s out there. With the upcoming FTA agreement between New Zealand and the Pacific Alliance (Perú, Bolivia, Chile and Colombia) there are going to be many more opportunities to bridge the Pacific and connect our little country with the behemoth of South America. It’s an exhilarating period of time and I invite you all to come and take part in the next stage of the journey.
Stuart running some private English lessons.
Letter from the Acting CE: After Christchurch
As Grant McPherson said last week, the tragedy in Christchurch was an assault on the values that New Zealanders hold dear – values of international friendship, tolerance, care and a global outlook. These values are at the core of international education and they are more important now than ever.

While our country grieves, we have been heartened by the compassion we’ve seen across New Zealand – Campus Watch initiatives, vigils, social media engagement and practical help with transport and food, much of it led by students.

We are heartened that the outpouring of support and concern from New Zealanders over the last 12 days has been so visible internationally.

At ENZ, we are continuing our close contact with education providers, international teams and government partners, as well as monitoring and evaluating the latest intelligence and media coverage. We will continue to respond to industry and market needs for information, reassurance and practical support including messages to current and prospective students and families.

Over the next few weeks, we will be incorporating messages of care and support into all our activities and approaches.

ENZ is committed to promoting New Zealand internationally as an inclusive and welcoming study destination, where manaakitanga is shown to all students who join us here.

John Goulter, Acting Chief Executive of Education New Zealand
Letter from the CE: Celebrating our success
Following our terrific success at the New Zealand Direct Marketing Awards, we have now had some international award successes.
Our Director of Student Acquisition, Euan Howden, has won a Marketo Revvie Award for Fearless Marketerfor leading ENZ’s database marketing transformation, and our Communications team has won a prestigious Gold Quill Award for ENZ’s efforts to build a greater understanding of international education in New Zealand.
We’re in good company – being internationally benchmarked alongside global heavyweights.
But this work has not happened in isolation. We owe it in large part to our collaboration with many representatives from across New Zealand’s international education industry. These awards are also a result of your much-valued ongoing support and assistance.
We had a clear purpose behind our approach: to provide the best support we could to New Zealand's education sector. Importantly, this work is well-aligned with the goals of our International Education Strategy and is a great reflection of our commitment to achieving sustainable growth, delivering an excellent student experience and fostering global citizens.
We want to continue to deliver value to the sector, and always welcome your feedback. I encourage education providers and regional partners to attend ENZ’s ongoing industry engagement events and workshops. It’s a fantastic opportunity to connect with our talented team, pick their brains and find out how we can help you in your efforts, from recruitment through to advocacy.
I hope you’ll join me in congratulating our teams who led this work.
On behalf of ENZ, we look forward to continuing to work together to make New Zealand a special study destination for students from all around the world.
Grant McPherson
ENZ Chief Executive
E-News content refresh coming soon
The E-News content refresh is the outcome of ENZ’s review of analytics over the past year. This has demonstrated our readers’ strong preference for forward-looking market insights and intelligence updates.
By tailoring the newsletter content to audience preferences, ENZ will be able to deliver a sharper, more insightful E-News to the international education sector.
ENZ’s General Manager – Stakeholders and Communications, John Goulter, said that ENZ is keen to offer more value through E-News, which is ENZ’s main industry-focused channel.
“We want to ensure we’re using E-News to truly help international education thinking and deliver better value to industry,” John said.
“With the new format, we will aim to share more market insights and updates from our International team and other sources, and articles on trends, new initiatives, research findings and other intelligence to help industry make informed decisions on marketing, student experience and adapting to the rapid pace of change in international education globally.”
The changes mean that from August onwards, we will publish E-News monthly instead of fortnightly.
The final fortnightly E-News issue will be published on 31 July, followed by a monthly issue starting the week of 19 August.