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Taste of New Zealand in the heart of Seville
The European Association for International Education (EAIE) 2017 Conference and Exhibition in Seville attracted 6000 delegates from 95 countries, and is Europe’s largest annual event for the international education sector.
Seven New Zealand universities and four ITPs represented the sector this year.
ENZ’s Regional Director, Americas and Europe, Lisa Futschek, said EAIE was a valuable platform for New Zealand education providers to meet longstanding and new European and other partners.
“It was great to have many conference visitors comment that the New Zealand pavilion – yet again – was the most spectacular and creative stand.
“Our strong ongoing involvement in EAIE 2017 emphasised New Zealand’s importance as a global player in the international education sector.
“The interest in establishing academic collaborations with New Zealand, and our numerous engagements with international business partners demonstrate a huge growth potential for the Europe market.”
“As well as networking opportunities, the conference provided insights into key market developments in Europe and future trends in education.”
ENZ organised a special Kiwi networking function that offered about 100 guests a taste of New Zealand in the heart of Seville, Lisa said.
Among the evening’s highlights was a musical performance by Tamar, a New Zealand-born musician with Maori (Ngāi Tahu), Polynesian and European roots, who lives in Spain.
“She performed a personal, jazz-style interpretation of a collection of Māori songs composed by Māori artists from various iwi around New Zealand, which was beautiful.”
The 30th annual EAIE 2018 conference will take place 11–14 September 2018 in Geneva, Switzerland, with a theme of ‘facing outward’.
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Around the world in five
UK
UUKi launches outward student mobility campaign
Currently just 6.6 percent of UK students are mobile during their studies. As part of a national strategy, Universities UK International (UUKi) is looking to double this figure to 13 percent by 2020.
GLOBAL
New report maps student expectations for language study
A survey of nearly 5,000 current and former language students found very high levels of student satisfaction and expectations – largely well met through language study abroad.
AUSTRALIA
Welfare of international students a top priority
As tertiary educators welcome new students starting this semester, the focus will be on helping them navigate through the challenges of studying in a foreign land. Legal support for tenancy and employment is one focus.
IRELAND
€2.5m centre for US students in Ireland
A €2.5m international residential centre is being developed to house the increasing number of US students opting for study abroad programmes in Ireland. The centre is scheduled for completion in 2019, and will include an education hub, a library, study rooms and video conference facilities.
MALAYSIA
Education policies need to start thinking about robots taking jobs away
With the rapid rise of automation, artificial intelligence and robotics, economists are calling for a greater emphasis on critical thinking in Malaysia’s education policies.
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Korean celebrities promote New Zealand education
The episode was broadcast in October and highlighted New Zealand’s future-focused education system.
Jae Hee and In-kwon Kim are famous in Korea and China, having appeared in a number of Korean television shows. In September they visited Christchurch with their kids and a film crew to shoot Change the Class, a Korean TV programme that follows them as they visit schools in other countries to experience education and lifestyle abroad.
Jae Hee was accompanied by his seven-year-old son Raon, while In-kwon Kim was joined by his two daughters Jayoung, 11, and Minkyung, nine.
ChristchurchNZ International Education Programme Manager, Bree Loverich, said ChristchurchNZ hosted the families and crew while they attended Halswell Primary School to shoot eight episodes of the show.
“The actors and their families got to experience first-hand the difference between Korea and New Zealand culture,” said Bree.
“This was a great opportunity to showcase Christchurch’s education system, as well as the wonderful lifestyle our city offers to visitors and residents.”
TVN, the broadcaster for the series, is famous all over Asia and has 28 million viewers, with the potential to translate the show into Chinese, Filipino, Malaysian, and Russian to name a few.
“This is huge exposure for New Zealand in the Korea market – the interest this will generate about Christchurch and the wider region is invaluable,” said Bree.
“Although the show’s purpose is not specifically to promote our international education sector, it is a fantastic bonus for us. The Korean and Chinese markets are important for international education, as well as to our visitor market in general.
“Some of the communications about the show focus on how New Zealand is first in the world for future-focused education, with Halswell being an example of a modern learning primary school.”
China is Canterbury’s largest international student market, and Korea its fourth. Both countries also contribute strongly to the region’s visitor economy, with more than 46,550 Chinese and 19,660 South Korean visitors for the y ear ending July 2017.
“The support and advice of [ENZ Regional Director China and North Asia] Adele Bryant and [ENZ Business Development Manager] Richard Kyle was absolutely key to the successful hosting of a large film crew on a primary schools campus,” said Bree.
The series consists of eight one-hour episodes. Click here for a clip of the students during a maths lesson.
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New Zealand and China internationalise higher education
Held at the University of Auckland, the seminar was organised by Universities New Zealand (UNZ) in partnership with the Chinese Education Association for International Exchange (CEAIE) and sponsored by ENZ.
It comprised panel discussions and presentations focused on promoting student mobility between New Zealand and China.
Representatives from all eight New Zealand universities, 35 Chinese universities, the Chinese Embassy, Confucius Institute, the New Zealand and Chinese Ministries of Education, Ministry of Business, Innovation and Employment and ENZ attended the seminar.
Ross Fisher, ENZ’s International Market Manager for China, said the HES gave delegates an opportunity to gain new insights and contacts for building a strategic education partnership between New Zealand and China.
“New Zealand universities shared their strategies on encouraging more New Zealand students to study abroad, particularly in countries whose long-term futures aligned with New Zealand’s trade and economic interests,” said Ross.
“Chinese universities provided some very interesting updates on their efforts to increase their attractiveness to international students, focused on the theme of creating multi-national learning environments through such things as the development of courses taught in English.
“It was also interesting to hear the perspectives of the Chinese delegates on the role of education in developing deeper person-to-person linkages as part of China’s One Belt-One Road initiative.”
Prime Minister’s Scholarship for Asia (PMSA) recipients took part in a panel discussion of the opportunities, barriers and challenges of studying in China.
To conclude the seminar, delegates participated in a business matching and networking session.
Adele Bryant, ENZ Regional Director – Greater China and North Asia, said the seminar held a lot of potential for further internationalisation.
“China is a major education destination, and hosted more than 440,000 international students in 2016,” said Adele.
“We hope this visit by some of China’s best universities will encourage New Zealand students to look at a wider range of study abroad partners in China, and will open doors for New Zealand universities seeking exchange and joint programme partners.”
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Around the world in five
EUROPE
32% of CEOs study abroad, according to research
A study has found that a third of the most prominent executives in the business world benefited from international education, spending at least one semester of their university-level education overseas.
INDIA
What India’s student exodus means
A report has found that 55 percent of the 8,500 Indian parents surveyed were considering overseas universities for their children, citing international work experience and learning foreign languages as the reason.
INDONESIA
Young Indonesians are highly motivated to study abroad
An AFS survey found that 81% of 13 to 18-year-old Indonesians have considered study abroad, with personal safety and affordability being important factors. Indonesia is the fourth most-populous country in the world, and half its citizens are under the age of 30.
CHINA
More international students return home for economic confidence
More than 70 percent of Chinese international students choose to return home for work after studying abroad. Confidence in the country's economy was cited as the main reason for their return.
SINGAPORE
The story of how Singapore became a research nation
Singapore has made great strides in higher education with the quality of its research, which has also seen the rise of its research universities in global rankings.
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Letter from the CE: We look forward to a busy 2018
The Government is determined to take careful, well-informed steps that will underpin the long-term sustainability of the international education sector and the highly valuable contribution it makes to New Zealand.
It is important to note that existing settings apply. As in this statement on Immigration New Zealand’s website, there have been no changes to immigration rules to date, and INZ continues to process student visas and post-study work visas as usual. Under changes introduced over the last 18 months, there is already a big correction underway in international education, with a focus on quality at all levels.
Education New Zealand looks forward to another busy year in 2018, working with students, providers and fellow government agencies on a strong future for international education in New Zealand.
In the meantime, enjoy the holiday season.
Grant McPherson
Chief Executive, Education New Zealand
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A Brazil market update
This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.
In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.
Internationalising postgraduate departments
The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.
Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.
Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.
Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.
Professor Caroline Daley of University of Auckland
CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May.
For the next four years, this initiative will be the focus of the Brazilian universities.
From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.
The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.
“Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.
Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.
Future Proof campaign shows high digital demand
Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.
Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.
“This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.
“The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.
Activating media in Brazil
At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.
The journalists sought to answer two key questions:
1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?
2. How had New Zealand made international education such an important industry?
Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.
“The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said
Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:
Ask three before me
Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.Learning & teaching same word in Maori (Ako)
A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.Schools as staging grounds for tertiary study
High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.Freedom vs pets
One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.Toddlers with tools
As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.
Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future.
Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.
The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.
For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).
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ENZ’s Connect seminar series returns in 2018
The seminars will be hosted by ENZ Chief Executive Grant McPherson and General Manager Industry Development Greg Scott.
ENZ is planning to use this face-to-face time to listen to industry partners and participants will be encouraged to share insights throughout each seminar.
“We want to offer practical support to our industry," Mr McPherson said.
“To help us achieve this, it would be valuable to hear about your experiences. For example, what are the biggest challenges you face? Where do you see opportunity? How can ENZ better assist the international education industry from your perspective?”
Attendees will also receive an update on ENZ’s strategic direction and current priorities. What these insights mean for industry and how ENZ’s work can be leveraged will also be discussed.
“ENZ looks to do the longer term strategic thinking to help provide real intelligence and direction for New Zealand’s international education industry,” said Mr McPherson.
The series will involve seven workshops in six New Zealand cities. The seminars are open to all international education professionals. They will be particularly valuable for leaders and international staff from:
DATE
CITY
VENUE
TIME
Thursday 14 June
Christchurch
TAIT
0900 - 1130
Friday 15 June
Dunedin
Dunedin Public Art Gallery
1300 - 1530
Monday 18 June
Hamilton
Claudelands Arena
0900 - 1130
Tuesday 19 June
Wellington
Te Wharewaka o Poneke
0900 - 1130
Wednesday 20 June
Palmerston North
Massey University:
Sport and Rugby Institute1300 - 1530
Thursday 21 June
Auckland
Cliftons
0900 - 1130
Thursday 21 June
Auckland
Cliftons
1300 - 1530
Registration details can be found here. Light refreshments will be served.
Please note: This event is for representatives from New Zealand education institutions and Education Technology Businesses only.
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International students get work ready in Welly
Several times a year, Wellington Regional Economic Development Agency (WREDA) offers a free Work Ready in Wellington programme to help prepare international students and graduates for work in New Zealand.
Since 2016, some 600 students have completed the course, which covers CV preparation, job search strategies, interview techniques, employee rights and more. Specialist tutors teach a range of topics such as the importance of communicating in the New Zealand workplace including small talk.
WREDA’s Talent, Skills and Education Manager Brook Pannell said the programme gives international students a clear picture of what is appropriate in the Kiwi workforce.
“That sounds intuitive to New Zealanders but there are a wide range of norms in business behaviour and expectations around the world. We want to show students the Kiwi way to kickstart their careers in Wellington,” he said.
Course coordinator Nicky Riddiford said engaging in small talk in a new workplace is an important element of fitting in.
“It’s important to engage in small talk but it is often more challenging for newcomers because they are not sure which topics are suitable, and who they should do small talk with,” she said.
Chinese international student Allen (Feng) Zhu graduated from Massey University before completing a Work Ready course in 2017. He then worked as an intern at WREDA’s head office for a month before starting his current role at the Ministry of Health.
“Being able to quickly fit into a new workplace is something employers look for and having the confidence to chat with colleagues about everyday things is important.
“Small talk was a good thing to learn about as part of the Work Ready programme.”
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ENZ connects with industry
Led by ENZ, Connect attracted 250 participants to seven sessions around the country to discuss the key strategic priorities for the sector over the coming year.
Hosted by ENZ Chief Executive, Grant McPherson, and General Manager Industry Development, Greg Scott, the series covered what’s happening globally and nationally in international education and ENZ’s strategic direction for the year.
“Part of ENZ’s role is to be a thought leader for international education, and it’s important we take the time to discuss the future direction of the industry for New Zealand within the global context,” said Grant.
Greg added that the series was an important opportunity for government agencies to hear from industry.
“Working collaboratively with the sector is vital to the success of international education in New Zealand,” said Greg.
“The most valuable part of these sessions is for us at ENZ to hear from the sector about challenges they are currently facing, and any opportunities and questions they wish to raise.”
The sessions included consultation with ENZ and the Ministry of Education on the draft International Education Strategy. Immigration New Zealand attended each session to discuss the proposed changes to post-study work rights. NZQA representatives also attended some sessions.
Participants said they valued the chance to have free and frank discussions with industry colleagues and government, and are keen for similar opportunities in the future.
A presentation by Grant was recorded and will be available online for industry representatives to view. Keep an eye out in E-News for when this is uploaded.
