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• New Zealand - the most exciting place to learn a new language

  The two agencies have joined forces to attract young Japanese to New Zealand with the offer of up to $300 worth of adventure activities.

  Every student who enrols with one of the 22 English Language Schools (who are all part of the English New Zealand group) taking part in the campaign will get to experience some of the best adventures New Zealand has to offer. Activities range from a bungy jump in Queenstown to a jet boat ride on Auckland’s magnificent harbour. 

  The campaign will run through to June.

  Tourism New Zealand’s Chief Executive Kevin Bowler says international students contribute significant tourism dollars to the country by travelling during their study, and hosting their friends and family. “The education market is a significant one, so it makes perfect sense for us to combine our efforts, and leverage the combined strength of the New Zealand brand as both an education and tourism destination, to convert more students to travel and study here.”

  Grant McPherson, Chief Executive, Education New Zealand says this campaign is a great example of the education-tourism opportunities which exist in New Zealand.

  “Tourism New Zealand’s flagship campaign 100% Pure New Zealand tells the story of this country's unparalleled combination of landscapes, people and activities.

  “New Zealand is one of the highest quality English language education destinations in the world but it is our setting which really makes us stand out from the crowd so it makes a lot of sense for the two agencies to join forces on a marketing campaign. I am excited to see the results.”

  The campaign challenges Japanese students already thinking about studying in New Zealand to take the next step and convert their general interest into actual enrolment.   

  Japan is currently New Zealand’s fourth largest source country for international students but there is potential to grow this market further.

   The Japanese government has an increased focus on international education and improving English language skills in the lead up to hosting the 2019 Rugby World Cup and the 2020 Summer Olympics. ENZ is looking to capitalise on this opportunity.

   Education New Zealand (ENZ), the government agency responsible for marketing international education is working on realising that opportunity. 

  Visit the campaign website

• Generation Study Abroad

  Students can now apply for a US$2,000 travel award to help with flights to New Zealand and US$500 towards study at a university or participating institute of technology or polytechnic.

  Currently fewer than 10 percent of all US college students study abroad at some point in their academic career. Generation Study Abroad is a new initiative by the Institute of International Education to double the number of American students who study abroad by the end of the decade.

  “New Zealand is already in the top 20 destinations for US students studying abroad, so partnering with Generation Study Abroad should provide a boost to the number of American students coming here,” says Amy Rutherford, International Market Manager for North America at Education New Zealand. “Each of the eight New Zealand universities and a number of institutes of technology have provided funding for the Study Abroad Excellence Awards which were announced at the NAFSA annual conference and expo in San Diego, California this week.”

  In 2012 there were 1,965 US students enrolled in New Zealand institutions, the majority at universities on one semester programmes. American students make up around two percent of the total number of international students studying in New Zealand. Almost 250 US colleges and universities of all types and sizes from 46 states have joined Generation Study Abroad today. New Zealand is one of ten countries to commit to a government partnership with the Institute of International Education.

• Draft International Education Strategy released

  A group of about 75 international students and staff, along with representatives of education providers and key local and central government agencies, were present at Auckland University of Technology last Friday where Tertiary Education, Skills and Employment Minister Paul Goldsmith officially launched the draft strategy.

  The draft strategy sets out the government’s vision that international education will continue to contribute to a vibrant and prosperous New Zealand, and outlines the proposed actions the government will take to support a sustainable, high quality international education sector that delivers net benefits to New Zealand. 

  The draft strategy was developed with input from the wider sector, including an online survey and a series of workshops in 2016, to identify future challenges and opportunities. ENZ and the Ministry of Education are leading the strategy development. 

  The draft strategy can be found here, alongside options for providing feedback, including an online survey, a series of workshops for the sector, and a session on the draft strategy during the NZIEC conference in August.    

  We welcome feedback on the draft strategy and the vision, goals and actions that it recommends. Consultation will close on 31 August 2017. The strategy will be finalised and an implementation plan developed for launch towards the end of the year.  

  Thank you to everyone who has participated in this work to date, and we look forward to hearing your thoughts on the draft strategy. 

• Fukuoka event strengthens education connections as sister-city partnership marks 40 years

  Education New Zealand Manapou ki te Ao (ENZ), together with the New Zealand Embassy in Japan, hosted a New Zealand Study Abroad and Education Networking Event in Fukuoka on 4 August. The programme brought together study-abroad agents, school representatives, local government officials and education stakeholders for presentations, networking and business-to-business meetings.

  The event followed Fukuoka Matariki celebrations hosted by the Ministry of Foreign Affairs and Trade, which marked the 40th anniversary of the Fukuoka-Auckland sister-city partnership. The milestone provided a valuable opportunity to celebrate longstanding ties while creating new connections across the education sector.

  It also underscores the lasting value of international education links, with New Zealand’s Ambassador-designate to Japan, Carolyn Schwalger, returning to Fukuoka where she studied as an exchange student during secondary school.

  Representatives from Auckland’s Rosmini College and Somerville Intermediate School travelled to Fukuoka to share insights into studying in New Zealand and showcase opportunities available to Japanese students. Attendees also received an update on New Zealand’s international education offering from ENZ.

  The networking and business-to-business sessions enabled direct conversations between schools, agents and stakeholders, helping identify opportunities for future student mobility and institutional partnerships.

  Representatives from the New Zealand Embassy, Tourism New Zealand and ENZ joined discussions throughout the day.

  ENZ Senior Market Development Manager – Japan, Takako Tominaga, said the event highlighted the value of strengthening relationships in regional Japan.

  “Fukuoka and the wider Kyushu region have a strong interest in international education and longstanding connections with New Zealand. Bringing education providers and local stakeholders together in person creates valuable opportunities to build trust, exchange ideas and explore future partnerships.

  “As we celebrate 40 years of the Fukuoka-Auckland sister-city relationship, it is encouraging to see education continuing to play an important role in connecting our communities and creating opportunities for learners,” Takako said.

  

  Above: The New Zealand Study Abroad and Education Networking Event brought together study-abroad agents, school representatives, local government officials and education stakeholders in Japan for presentations, networking and business-to-business meetings

  The event supports ENZ’s work to raise awareness of New Zealand education and deepen relationships with agents, schools, universities and local government across Japan, while reinforcing the importance of regional engagement in growing New Zealand's international education connections.

• Student wellbeing strategy launch

  The new strategy aims to protect and enhance New Zealand’s reputation as a safe and welcoming study destination. It was officially launched at Ara on 13 June by Tertiary Education, Skills and Employment Minister Paul Goldsmith.

  Hayley Shields, ENZ’s Director of Student Experience says the new strategy was the outcome of extensive consultation with the sector as well as with international students about what would make the most difference to them.

  “Students that I spoke to at the launch were really pleased to see the new strategy, and to know that their wellbeing is considered so important for their student experience,” she said.

  Ara Chief Executive Kay Giles together with Ara staff and international students, representatives of government agencies, Christchurch Educated, and the local community took part in the launch.

  Development of the new strategy was led by the Ministry of Education.

  Read the International Student Wellbeing Strategy.

  Read Minister Goldsmith's announcement.

• From the Chief Executive: Opening doors and creating opportunities

  One of the best parts of this job is getting out into our markets, seeing international education in action, and helping take New Zealand education to the world. 

  Over the past few weeks, I have been in China with Minister Simmonds and leaders from the institutes of technology and polytechnics (ITP) sector, met with education providers here in New Zealand, spoken with ENZ teams around the world, and hosted visitors from markets that are increasingly important to our future.  

  The message is remarkably consistent. Demand for New Zealand education is growing, and there is genuine interest in what we offer as a country. 

  The China mission was a great example. Across Beijing, Shanghai and Guangzhou, we met government representatives, partners, institutions and agents, all focused on strengthening education connections and creating new opportunities for New Zealand providers. For our ITP sector in particular, it was an important opportunity to build momentum in a market that remains critical for future growth. 

  Just as importantly, ENZ’s latest Sector Survey reinforced something I have been hearing directly from providers. They value ENZ’s international presence, market expertise and connections, and they want us focused on the things we are uniquely placed to do – opening doors, creating connections and helping the sector identify opportunities in key markets. You can read more about it in this edition of E-News. 

  That’s exactly where we are focused. Over this week and next, we are back in key markets including Viet Nam and Thailand, supporting agent engagement, strengthening partnerships and showcasing New Zealand education to future students and their families. Every conversation, every event and every connection helps build awareness of New Zealand and creates opportunities to grow student enrolments.  

  International education is one of New Zealand’s great growth opportunities. We are seeing positive momentum, but there’s more to do. Together, with providers, education agents and partners, we are focused on turning that momentum into sustained growth as we help deliver the Government’s ambition of doubling the value of international education for New Zealand. 

  Thanks for being part of the journey. 

  Ko te pae tawhiti, whāia kia tata; ko te pae tata, whakamaua kia tina 

  Bring the distant horizon close, and hold fast to what you have achieved. 

  Ngā mihi nui, 

  David Downs 

  Chief Executive

• ENZ sponsors The PIEoneer Awards

  

  The awards aim to recognise individuals and organisations that are raising professional standards, enhancing their engagement or redefining the international student experience.  

  ENZ is sponsoring the flagship ‘PIEoneer of the Year Award’.

  “We’re delighted to support this initiative,” says ENZ chief executive Grant McPherson.

  “We’re pleased to partner with The PIE to recognise the most outstanding achievement in international education globally.”

  Amy Baker, Managing Director of The PIE, says it’s great to have ENZ’s support. 

  “New Zealand’s Think New brand aligns itself well to the transformational nature of international education. We therefore see ENZ’s sponsorship of our PIEoneer of the Year category a great fit.

  “We also look forward to receiving entries from New Zealand stakeholders in the awards,” says Amy.

  The University of Auckland’s Brett Berquist features on the judging panel. 

  “I'm honoured to be on the jury for the inaugural awards and encourage my New Zealand colleagues to submit their ideas and successes for the competition,” says Brett.

  Find out more about the awards, including how to enter, at pieoneerawards.com

  Be quick! Entries close 16 June. 

  The PIE is an independent media and recruitment company offering a range of services for international education professionals. The PIE is also the official media partner for NZIEC 2017. Find out more at thepienews.com.

• 2017 NAFSA conference is fast approaching

  NAFSA is the largest international education conference in the world. Approximately 11,000 delegates attended last year, with 40 percent coming from 110 countries outside the US. 

  This year’s event will be in Los Angeles from 28 May to 2 June 2017. The theme is “Expanding Community, Strengthening Connections”, and is expected to be one of the largest in NAFSA history.

  ENZ’s platinum sponsorship covers the opening plenary where Sir Richard Taylor will speak on behalf of New Zealand education institutions. The opening plenary will have an estimated attendance of 5,500 delegates. 

  ENZ’s Director of Student Engagement, Kaylee Butters, says the US market has a strong awareness of New Zealand as a tourism destination but not so much as a high quality education destination. 

  “To help achieve this, we will focus on telling New Zealand’s innovation and creativity story by highlighting real student projects which give meaning to our brand message, ‘new ideas grow better here’.”

  There will be a number of other New Zealand-focused activities. ENZ is sponsoring the second annual NAFSA International Film Festival, screening the Disney film Pete’s Dragon, which was filmed in New Zealand, as well as two short films.

  ENZ will host a New Zealand reception during the conference, providing a key opportunity for New Zealand education institutions to provide hospitality with a distinct ‘kiwi flavour’ to valued partners and clients.

  All eight of New Zealand’s universities and four institutes of technology and polytechnics will attend and exhibit at the New Zealand booth in the expo hall. 

  ENZ will host a session with New Zealand attendees including Immigration New Zealand, Go Overseas and the Institute of International Education providing market updates.

• Students ‘tell the story’ about international education

  Tips: Involve international and local students in your promotional events. Their personal experiences and insights help to ‘tell the story’ in an authentic way.

  The two students spoke confidently to an audience that included Associate Minister for Tertiary Education, Skills and Employment Louise Upston, who launched the new strategy. 

  Yufei described how it felt to come to New Zealand, not knowing what it would be like or how he would be treated.  He also spoke about his homestay family, and taking up soccer and surfing.  Hannah described some of the benefits of having international students in her class, and what she has learned from them.

  Education Tauranga Manager Anne Young, who organised the event, said she was delighted with the students’ contribution.

  “Listening to Yufei brought home to everyone just how big a deal it is for a young student to come here from another country, and how important it is for us to look after them well,” Anne said.

  “It was great to hear from Hannah too, about how much international students contribute to learning, in the classroom and outside.”

  If you would like to find out more about the new education strategy for Tauranga, please email Anne Young at anne.young@educationtauranga.co.nz 

• BPO Intelligence joins NZIEC 2017 as lead partner

  “We are delighted to be a part of NZIEC for a fourth consecutive year, and excited to be doing so as lead partner,” says BPO Intelligence CEO, Naresh Gulati.

  “NZIEC is quickly growing into one of the most popular conferences on the global international education circuit, and we look forward to sharing our expertise in leadership and innovation, and helping to explore strategies for growth and development in international education,” says Naresh.

  The innovative marketing and communications company works closely with many providers across the country, and 85 percent of universities in Australia and New Zealand, to aid them in their international marketing endeavours.

  “We appreciate BPO’s commitment to supporting the development of New Zealand’s international education industry through its backing of NZIEC,” says ENZ chief executive Grant McPherson.

  “BPO has been a strong supporter of NZIEC for the past three years, so we’re thrilled to have them involved for the next phase of the conference’s development.”

  “I encourage all conference delegates to head along and touch base with Paree Brar and the BPO team at the Expo Hall,” says Grant.

  NZIEC 2016 attracted a record 682 delegates over two days. NZIEC 2017 will be held at SkyCity Convention Centre in Auckland on 22 and 23 August, with pre-conference workshops held on the afternoon of Monday 21 August.

  Registrations will open on Wednesday 17 May and places are expected to fill quickly. Find out more at www.nziec.co.nz