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• INZ support invaluable

  The active participation of INZ staff in offshore international education marketing events is particularly appreciated, enabling the latest immigration and visa information to be provided to prospective students, their parents, education agents and members of the general public. 

  We were very well supported recently by Cat Beach, Immigration Manager based in Shanghai, at a series of international education marketing events in Japan and South Korea. Cat travelled with ENZ staff and New Zealand institutions to September events in Tokyo, Osaka, Seoul and Busan.

  She presented immigration updates to Japanese and Korean education agents, immigration seminars to attendees at the Seoul Korea Study Abroad Fair, and fielded enquiries from students, parents, and New Zealand institutions participating in the fairs and marketing events. 

   “Visas are at the front end when it comes to enabling a student to study in New Zealand. People often think that visa processes are difficult, so it’s really great to outline to them how easy it is to apply,” says Cat.

  “I also enjoy connecting with the New Zealand providers, as it makes the work INZ does very tangible. And of course whenever I participate in ENZ’s marketing events, it always reminds me of how beautiful New Zealand is and what we have to offer.  It makes me completely homesick!”

  ENZ Regional Director Lisa Futschek says: “Working seamlessly with INZ at our recent Japan and Korea marketing events was mutually reinforcing. Our international education sector was able to benefit from Cat’s extensive knowledge on visa and immigration matters, and INZ was able to experience first-hand the preoccupations of Japanese and Koreans considering a move to New Zealand.  A surprising number of guests to the fairs enquired about emigration to New Zealand under the skilled migrant and skills shortages categories.”

  

• EAIE and Erasmus+

  The annual event combines conference sessions with an exhibition hall, and a rare opportunity for institutional partners to meet face to face. This year was the biggest yet, with over 5,000 attendees from 90 countries.

  For the first time, Education New Zealand hosted a networking reception which was attended by over 100 guests from European institutions. New Zealand wine and a gorgeous venue with a balcony overlooking Prague’s Wenceslas Square created a real kiwi vibe. One New Zealander commented “it made our partners feel really valued”.

  Over the week in Prague, our institution representatives were kept busy meeting existing partners, while the ENZ team responded to a steady flow of enquiries from institutions seeking New Zealand partners. Our high-ranking institutions, English language teaching, exotic location and participation in credit recognition arrangements such as the Lisbon Convention make New Zealand institutions highly desirable partners.

  One hot topic was the international opening of Erasmus+. Some of the key features of the programme are:

  It will provide living cost and travel funding for both European and non-European students and staff exchanges. 

  • Over the seven year programme, a total of 135,000 grants are planned for international student mobility

  • Periods of study could be between 3 and 12 months at any level from bachelor to doctorate degree, and from 5 days to 2 months for staff. 

  • Principles of the Erasmus Charter including credit recognition and fee waiver must be followed. 

  For New Zealand institutions the programme provides an opportunity to build brand awareness, and give students and staff an international experience.

  A call for applications from European institutions is expected in early October, closing 4 March 2015 for mobility in the 2015/16 academic year. New Zealand higher education institutions interested in taking part in credit mobility should contact a partner university in a European Programme Country, which will be able to apply for funding from their National Agency. 

  If you would like to discuss the Erasmus+ opportunities you can contact Shelley Robertson in Brussels

  Further information about Erasmus+ is available free from the EU Bookshop.

   

• Education in focus at Tourism Summit

  The summit focused on Tourism 2025, a framework aimed to achieve economic growth in the tourism industry including an aspirational goal to reach $41 billion in annual earnings by 2025.

  Grant was on a panel discussing the ‘target for value’ opportunities. International students and their families and friends are identified in the framework as one of the target markets that could deliver significant economic benefit to New Zealand.

  “I was keen to take the chance to remind the tourism industry that we are all part of the NZ Inc team. Raising awareness is important for both industries – people need to know about New Zealand to consider us as a destination as a student and a tourist,” said Grant.

  “With more than 97,000 international students, and growing, coming to New Zealand each year, that is 97,000 potential tourists who are in the main young, highly motivated and skilled communicators on social media. These students return home as advocates for New Zealand if we give them an experience of a lifetime – inspiring the next set of students and family and friends to come to this country.

  “And we know family and friends visit international students while they are studying in New Zealand, particularly around graduation or at the end of their programme so there are valuable connections to be made there.

  “The industry roadmaps tasked us with working more closely with New Zealand Trade and Enterprise and Tourism New Zealand, finding opportunities for joined up activities with shared market intelligence and shared services.

  “Recent edu-tourism campaigns in Brazil and Japan targeting English language students gave us the chance to test the water working with Tourism New Zealand and 22 English Language Schools. Branded 100% Pure New Zealand we pitched this country as ‘the most exciting place to learn a new language’ and offered $300 of tourism activity with each enrolment during a specific timeframe.

  “The campaign worked well in Brazil in particular, generating a lot of enquiries and we will continue to monitor the results to see how many of these turn into enrolments.

  “At a more grassroots level, I encouraged tourism operators to meet with their local education institutions to understand the opportunities available to develop joint programmes or student-orientated initiatives. Tailoring services to the needs, ambitions and budgets of students will ensure they take some of the New Zealand spirit with them when they go home.

  “And of course it is a two-way street - if tourism operators are engaging with young visitors and their families who are passionate about New Zealand, why not suggest they consider studying in New Zealand,” said Grant.

• PMSA students flying the flag in Beijing

  Students Jessica Clark and Samuel (Kiram) Choi are both currently on PMSA-funded exchanges to Renmin University in Beijing, China.

  Recently, they organised a New Zealand stand at the university’s international cultural festival.

  “It was such an incredible day – the weather was close to perfect with a slight breeze, beaming sun and minimal pollution,” says Jess.

  “The day started at 7.00am when we set up the stall. Throughout the day there were many activities, food and photos. It was a great opportunity to hand out items from our New Zealand universities and teach people how to pass a rugby ball!”

  Jess is completing a Bachelor of Management Studies at the University of Waikato and is currently studying at Renmin University’s world-renowned business school as well as undertaking an intensive Chinese language programme.

  Samuel is at Renmin for 40 weeks studying Chinese law towards completing an LLB (hons) and Bachelor of Commerce conjoint at University of Auckland. He is the first student from the University of Auckland to be nominated to study at Renmin Law School as part of a newly developed exchange relationship between the two universities.

  “Our scholarship students in Asia are ambassadors for New Zealand, helping raise the profile of our country and way of life in places where people may never have met another Kiwi,” says Peter Bull, Education New Zealand’s General Manager International.

  “It’s great to see Jess and Samuel proudly representing New Zealand at Renmin University and perhaps planting a seed in the minds of a few Chinese students considering studying overseas.”

  “Education relationships are two-way and having smart capable New Zealand students studying in China is very valuable in building capability for New Zealand's future.”

  In true international student spirit, Jess and Samuel were joined on the stand by Hweiching Lim, a New Zealander studying towards a law degree at the University of Kent in England, who is also on exchange at Renmin University.

  The Prime Minister’s Scholarships for Asia cover overseas study, research, or internships ranging from six weeks to two years at some of the best Asian institutions.

  In three rounds of funding, just over 350 New Zealand students have been given the opportunity to further their studies in a different country and culture while building all important people-to-people networks with our trading partners.

  Applications are now open for the March and September 2015 rounds of the PMSA. Visit the PMSA pages for further information and to find out about this year’s winners. 

  

• ENZ staff update
  Hannah Lee-Darboe has been seconded from NZTE to Education New Zealand as Acting General Manager – Marketing and Channel Development. Hannah was the High Impact Programme Portfolio Director at NZTE and is an experienced international marketer with 14 years’ experience growing businesses internationally. She will be with us until the end of June 2015.
   
  Emily Branthwaite, Programme Leader – Christchurch Industry Support Programme is leaving Canterbury Development Corporation and Education New Zealand after nearly three years of playing a central role in driving the recovery of Christchurch’s international education industry post-earthquakes. As the Christchurch Industry Support Programme transitions from delivery to complete by June 2015, Emily leaves to pursue other opportunities and we wish her well for the future. Emily hands over her programme leadership responsibilities to ENZ’s new Christchurch-based Business Development Manager, Greg Scott.
   
  Chortip Pramoolpol has been appointed to the position of Marketing and Strategic Relations Manager – Thailand. Chortip has been the Marketing Manager for Zespri International Limited since 2011 where she oversaw sales, marketing, customer relations and operations of the Zespri business in Thailand. Her role will be to establish and manage relationships with government agencies and key Thai education partners, provide information on the market and opportunities for New Zealand organisations, and lead ENZ marketing and promotional activities. Chortip starts with us on 12 January 2015.

• School body makes strong progress

  The Establishment Board has been meeting regularly since October 2014 and has made considerable progress towards establishing SIEBA as an Incorporated Society.  A governance structure and constitution have been agreed upon and the business case is almost complete.  This will be closely followed by the release of further information for the sector, a membership drive, and calls for nominations and voting for a permanent Board.

  The vision of SIEBA, in response to identified needs within the Strategic Roadmap, is to be a leading partner for New Zealand Schools in advancing their international education business.  SIEBA’s mission is to Lead, Connect and Grow.  It will do this by:

  • providing leadership for the school sector in sharing best practice and in advocating with government and other agencies (Lead)

  • encouraging and facilitating the development of collaboration and partnerships amongst members (Connect)

  • encouraging the professional development of members in developing business capability and quality in the sector (Grow).

  Fifteen schools have signed up to be the Foundation Members of SIEBA.  You will hear more about this, why SIEBA can be a game-changer for your school and how your school can become a “SIEBA school” in the coming weeks.  Membership will be open to all schools that are signatories to the Code of Practice of Pastoral Care for International Students (COP), with a provisional membership category available to schools intending to become COP signatories.

  Meanwhile, we urge you to think about how SIEBA could help you advance the international education business in your school and who you might nominate to the Board to deliver on this promise. The next SIEBA Establishment Board meeting will be held at the end of February. Please direct any enquiries to Richard.kyle@enz.govt.nz.

• University of Waikato recognised for offshore delivery activities in China

  The award was presented to Dr Ed Weymes, Pro Vice-Chancellor International at Waikato, while in Beijing.

  "The award recognises the successful 20 year relationship between the University of Waikato and the Shanghai International Studies University (SISU) and the commitment which the University has made since then to support the first New Zealand academic partnership in China," said Dr Weymes.

  Currently the partnership sees students completing two years of study at SISU and transferring to UW to complete an undergraduate degree in the Faculty of Arts and Social Science and Faculty of Management. Each year SISU recruits 120 – 160 students and these students are taught by staff from SISU and by UW staff based at SISU.

  "This gives the students experience in a “Western” classroom environment prior to transferring to New Zealand," said Dr Weymes.

  The first cohort of 28 Chinese students arrived in 2001 and since then Waikato has graduated over 1,000 students in this programme. Graduates from have gone on to complete doctoral study and enter employment with high-profile companies such as Fonterra, Air New Zealand, and Visa International, and with the Ministry of Foreign Affairs and Trade.

  Education New Zealand’s General Manager Business Development, Clive Jones, congratulated the University of Waikato on receiving this award.  “ENZ has a focus on growing the offshore delivery of education. Waikato’s experience is a great example of how a commitment to developing strong relationships with Chinese partners can bring about growth in both offshore delivery and student recruitment”.      

• Massey study abroad programme a big hit

  Greg Huff, Manager of Student Mobility, said 38 students from the United States (US) have signed up for this year’s National Expedition and Internship, up from the first year tally of seven.

  Education New Zealand provided financial support through the International Education Growth Fund to help kick-start the programme.

  The expedition and internship, which can be selected separately or together during June and July, hosts students for two weeks’ travel through New Zealand followed by a four week internship in Hawke’s Bay while earning university credits. Massey's six week study abroad programme takes place during the US summer holidays and is equivalent to earning half a semester's worth of credits that can be transferred back to their home university.

  This customised study abroad experience provides opportunities for students studying agriculture, agribusiness, environmental science and wildlife management to gain hands-on professional experience relevant to their degree.

  The current programme has proven to be so successful Massey will next year offer a programme targeting students studying journalism, public relations, advertising, media studies, marketing and communications.  Details are still being developed but it is likely to be based in Wellington. 

  Greg is promoting the programmes at NAFSA (National Association of International Educators – previously foreign student advisers).

  While Massey is focusing its recruiting efforts on the United States, students from any country are welcome to attend.  Some international students studying in the US have chosen to come on this programme.

  Massey is also looking to start a third programme in 2017.

  “We’re looking at programmes that are complementary so they do not cannibalise each other.  We are very pleased with the interest shown by students.”

• Doing the business

  Included in that count were representatives from all eight New Zealand universities, four ITPs, and ENZ Chief Executive Grant MacPherson along with Lisa Futschek (Regional Director for the Americas, Japan and Korea) and Amy Rutherford (International Market Manager for China and the US).    Whilst there is a full conference programme at NAFSA each year, the real focus is on the exhibitions’ hall which has been described as a ‘massive speed dating event'.  Resembling any large international trade fair, hundreds of upmarket booths house service providers, national umbrella organisations, individual education institutions and agents looking to do deals with one another in the Study Abroad market. 

  New Zealand institutions had full agendas throughout the week, exploring new business opportunities with partner institutions from the US and around the world and maintaining and developing existing relationships. 
  ENZ met with a range of organisations keen to work with us in promoting New Zealand as a study abroad destination, including the US Department of State, Education USA, Institute of International Education, STA travel, GoOverseas and a number of third party providers (akin to agents). 

  The New Zealand networking function was once again a highlight on the NAFSA agenda, with more than 200 of our closest partners enjoying an evening rich with New Zealand wine, food and culture, including an impressive haka performed by Laken Whitecliff, a young New Zealand artist based in New York, who was displaying his work at the venue.  It was an evening to be proud of and an excellent way to thank our many partners in the US and globally.

  The US Study Abroad market is buoyant, with much untapped opportunity for New Zealand. A range of government agencies have substantial budgets to assist US students on Study Abroad experiences in support of a government goal of doubling to 600,000 the number of US undergraduates studying abroad by the end of the decade.  New Zealand has a very positive image in the US, although our profile as a high quality study destination remains comparatively low.  But US students choose us rather for lifestyle reasons, our outdoor adventure, incredible landscapes, lord of the rings legacy and being a ‘bit different’ and off the beaten track.

  On the back of profile-raising campaigns ENZ led in conjunction with IIE and GoOverseas in the latter half of 2014, there has been considerable growth in the number of US students seeking visas.  The first quarter of 2015 is 25% up (221 visas) on the first quarter of 2014.  A great start to the year!

  If you’d like more information about the US market, please email Lisa.Futscheck@enz.govt.nz or Amy.Rutherford@enz.govt.nz

• Massey University Worldwide launches in London

  “The Going Global 2015 conference was the perfect platform to launch Massey University Worldwide to the global higher education community, and promote Massey’s growing transnational provision,” says Professor Brigid Heywood, Assistant Vice-Chancellor Research, Academic and Enterprise.

  “Sponsoring the event and having a prominent exhibition site ensured that Massey University Worldwide gained maximum exposure to our key audiences. Through this activity we have secured the interest of a number of potential partners from several international locations including South America, Asia and China, as well as across Europe.”

  “The Going Global conference certainly gave Massey a prominent international profile,” says ENZ Government & Partners General Manager John Goulter who attended the conference. “Many of the big names in international tertiary education were present, looking at present and future trends in the area.”

  For more information about Massey University Worldwide can be found here.