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ENZ roadshow heading to South America in 2025!
The South American region has significant potential to grow international student numbers to New Zealand. ENZ is excited to help facilitate this growth with a series of agent-facing events in Bogota, Colombia, São Paulo, Brazil, and Santiago, Chile.
Representatives from all New Zealand's education subsectors are invited to participate, with New Zealand Private Training Establishments (PTEs) and English Language Schools (ELS) particularly encouraged, seeing as both subsectors have been identified as having significant opportunities for growth in this region in ENZ's 2024/25 Business Plan.
The events offer New Zealand providers the opportunity to deliver presentations to local education agents, meet with them one-on-one, and network at a closing function.
ENZ's Director of Engagement for Latin America, Javiera Visedo, said that these seminars will offer a great opportunity for New Zealand institutions to reconnect with high performing South American education agents.
“In 2023, we had 3,124 students from Latin America studying in New Zealand which is a 68% increase from 2022 but a long way off pre-Covid levels,” said Javiera.
She added “in organising this series of events for early next year, we want to to keep facilitating the ongoing connection of New Zealand’s providers with key agents in the region, putting New Zealand front of mind as they assist students in their international study decision making processes".
Any education providers who are interested in receiving more information about the events and register to attend, can do so here - https://enzevents.eventsair.com/EduNZ/2025-south-america-roadshow/info.
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Special offer on ICEF Academy NZ Education Agent Course
ICEF Academy, the professional training arm of ICEF, has launched a new online course that is designed to equip education agents with the resources they need to provide the highest quality of guidance to students wishing to study in Aotearoa New Zealand.
The New Zealand Education Agent Course (NZEAC) has been developed in collaboration with Education New Zealand Manapou ki te Ao (ENZ) and adds to the ICEF Academy’s portfolio of destination training.
ICEF is now offering a promotional rate for readers of E-News. Education agents can use the code NZEAC30 during checkout to purchase the exam with a 30% discount. This offer is available until 31 December 2024.
Since its 27 June launch date, the course is already proving popular. As of 14 August, 618 education agents have enrolled in the course, 532 have started, 127 have completed the course, and 16 have graduated.
Commenting on the course’s uptake, Sahinde Pala, General Manager Sector Services at ENZ said it was encouraging to see that the course was proving popular amongst education agents.
About the course itself, she said “The course offers comprehensive insights for education agents to help them advise students on study in Aotearoa New Zealand. It will help them become better informed about the country’s policies, culture and education system so that their advice to students is current, accurate and helpful.”
In undertaking this course, education agents will have the opportunity to study modules which will encompass New Zealand’s culture and history, education system, work policies and legislation, as well as effective student recruitment and support. The course is self-paced and free, however those seeking to highlight their knowledge as a destination New Zealand specialist have the option to undertake a paid certification exam, for which the 30% discount applies.
Education Agents interested in learning more about the New Zealand Education Agent Course can learn more at: New Zealand Education Agent Course (NZEAC) | ICEF Academy. Education agents are also reminded to register with AgentLab to keep up-to-date with all agent-related news and information.
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ENZ reflections on NZIEC KI TUA 2024
ENZ’s Acting Director International, Ben Burrowes summed his experience up succinctly and said....
“As always, I found the conference to be an awesome opportunity to connect face-to-face with my colleagues and friends across the sector. It was hugely helpful to discuss (in-person) their areas of focus and how we can continue to align ENZ’s International team’s work alongside them”.
General Manager Sector Services Sahinde Pala with international student Ibuki Nishida.
General Manager Sector Services, Sahinde Pala, said....
“It was wonderful to see so many colleagues from across the global international education sector connecting with each other over the 2 ½ days of NZIEC KI TUA. Attendees and speakers brought a global approach to thoughts and reflections and was a reminder of the environment within which we’re working. The extended networking breaks saw much cross-sector collaboration and sharing of good practice.
“The attendance and speech by the President of India, Smt. Droupadi Murmu, was a great honour – the President reflected on the importance of international education for communities as well as the individual, how transformative education has been for her during her life, and the value of Indian international students in NZ,” said Sahinde.
“Dr Fanta Aw was a crowd favourite, with her reflections on the complimentary nature of international education alongside domestic education and the opportunity for us to collaborate globally given the societal value it brings to our communities and countries.
“My absolute highlight is always the student speakers, who threw down the wero (challenge) to delegates to keep focused on the importance of striving to deliver an excellent student experience,” Sahinde added.
I’m really proud of the whole ENZ whānau who collaborated to put on yet another successful NZIEC KI TUA”.
ENZ’s General Manager Sector Engagement, Innovation and Growth, Wendy Kerr (pictured second from left) said that attending NZIEC was incredibly energising.
“I was impressed by our teams combined approach to developing new areas for high value growth. Adrian Hirst, ENZ’s Director of Marketing, spoke passionately about the challenge of standing out in the competitive international education market. His words resonated with me: “In a sea of competing destinations, it’s increasingly difficult to stand out.” It really made me think about the importance of creating a unique identity that speaks to prospective students and their families," said Wendy.
"Christina Gomes, our Director of Innovation and Growth, shared an exciting framework that aligns global demand with New Zealand’s strengths. I was particularly drawn to her insights on the agri-food sector, which highlighted New Zealand's expertise and global reputation. This provides an anchor to develop our unique identity and secure additional learners by targeting a new segment".
Wendy added, "Tim Brown introduced a new “mixed reality” tool designed to immerse prospective students in the New Zealand agri-food systems career opportunities and study experience".
"I left the conference feeling energised and hopeful about these initiatives, knowing they could accelerate how we attract additional international students and showcase the incredible opportunities that New Zealand offers. It was a reminder of the exciting future ahead for our education sector!" -
NZIEC KI TUA 2024 photo feature
You can also check out a highlights reel of delegate's contributions to the conference blackboard below. See if you can spot yourself!
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Clarifying visa process for students sees launch of video guide
ENZ General Manager Marketing and Communications Geoff Bilbrough said the video would support those considering study in New Zealand.
“As we get closer to the end of the year and the peak period for student visa applications it was important to get this information out early and help the students considering New Zealand understand what is involved in the application process.”
The video outlines what applicants can do to make sure their application is able to be processed as quickly as possible. These include:
- checking the student visa information sheet on the INZ website to make sure a good quality application is submitted that includes all the evidence and supporting documents needed to process the application
- demonstrating that applicants can comfortably afford to study in New Zealand. New Zealand has a thorough funds assessment and INZ looks for genuine sources of funds that are credible and can be verified. If INZ cannot verify funds or is not satisfied that any verification would be genuine, then the application will be declined.
It aims to make sure the students understand the requirements before applying.INZ receives the highest volumes of student visa applications between October and March. Applications generally take longer to be decided during this peak period, so it is important that anyone who is wanting to come to New Zealand to study next year applies early.
“If you want to study in New Zealand next year, INZ recommend applying three months before you intend to travel. This gives you the best chance of having your application decided in time,” Bilbrough said.
The video is available on Study with New Zealand the official Government website giving information for students considering studying in New Zealand. ENZ will also be promoting the video on social media in all key markets and making it available to education agents.
Link to video on YouTube: https://youtu.be/GoqKkkXgIck
Update on 24/9/2024
The video is now available in Chinese and Thai and will soon be available in Japanese and Korean. These versions can be downloaded from ENZs's BrandLab.
For further information:
Justin Barnett | Director of Communications, Education New Zealand
justin.barnett@enz.govt.nz
+64 021 875 132
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas.
With approximately 105 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
- checking the student visa information sheet on the INZ website to make sure a good quality application is submitted that includes all the evidence and supporting documents needed to process the application
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An opportunity for NZ primary schools to grow their international business!
The programme, which starts on Tuesday 15 October, is a new initiative jointly organised by Education New Zealand Manapou ki te Ao (ENZ) and Schools International Education Business Association (SIEBA). Hosted by ENZ’s Mary Camp and SIEBA’s Melissa Heyrick, the series of webinars is open to all New Zealand primary schools, from those seeking Code Signatory status, to those starting out, and those looking for support to grow.
The programme will run from Term 4 into early 2025 and every aspect of managing an international programme for primary schools will be covered – with the focus on Years 1 to 6. Participants will meet experts, be guided through services and resources, get connected to others, and get advice to support success.
The webinars will be interactive and engaging, and content will be shaped as the series progresses depending on the needs and requests shared during the sessions. Mary and Melissa are both former teachers and will provide open, jargon-free sessions that build the confidence of the primary school sector to grow international business that benefits both schools and their communities. There will be plenty of time for questions and discussion.
Following the first session on Tuesday October 15 at 3.30pm there will be two further sessions in 2024 to help schools prepare for Term One 2025. There will be further webinars held throughout 2025.
Register once for the whole series at https://enz.zoom.us/meeting/register/tZUrd-6urTkpHtQITM1XtbIoTbEOBfBxqGr1
After registering, you will receive a confirmation email containing information about joining the meeting. Sessions will also be recorded with links shared on Intellilab to enable those that missed out to catch up.
E tipu e rea – grow and thrive!
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Sector support needed for the 2024 International Student Expenditure Survey
Education New Zealand Manapou ki te Ao (ENZ) will soon be collecting data for the next International Student Expenditure Survey and is seeking sector support to ensure it gains an accurate picture of international students' expenditure while they study in New Zealand.
This survey is important to the future of New Zealand’s international education sector as it enables us to tell the story of the value to New Zealand, to each sector and to each region. It gathers information on international student travel (including visiting friends and family) and spending from a national survey of student expenditure.
The last survey was undertaken in 2018 and over 5000 responses were received. Since then, that data has since been put to multiple uses, including informing the quarterly Statistics NZ Education Trade Services number as well as a range of other student and regional valuations.
ENZ’s Director of Insights, Marie Clark, ran an information session on the upcoming survey last week. The session covered:
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Why the survey is important, including other options we have explored
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An overview of what is being collected.
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The quality assurance processes
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Who’s involved with the work
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An overview of the survey
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The outputs that are proposed
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What’s involved for providers and students
If you missed it, you can watch a recording of the session here.
More information will be sent directly to providers soon with details on how the sector can help share the survey amongst students. The more responses we get, the more accurate the results will be and therefore will provide greater insights for education providers, the regions, and the various subsectors.
If you have any questions in the meantime, please reach out to insights@enz.govt.nz.
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Does it matter if New Zealand wasn’t a student’s #1 choice? Join the Insights and Student Experience teams and find out!
In this session, Director of Insights, Marie Clark, Insights Analyst, Dr Tom Vardy, and Student Experience Manager, Ross Crosson, will give an overview of the key findings of the survey and will also exclusively preview our deep dive into the questions on decision making and country choice. Answering the question: Does it matter if New Zealand wasn’t an international student’s first choice?
In the 2024 International Student Experience Survey, students lifted their positive rating of their experience to 86 percent, two percent higher than the previous year. In addition, the number of students who rated their experience as “excellent” lifted eight percent to 41 percent. ENZ’s media release which includes links to the report and data sets can be found on our website - Rise in international students rating New Zealand experience positively.
As many education providers are looking to take advantage of new opportunities, this webinar is an important first chance to identify what additional support for international students may be required for the 2025 academic year.
Click this link to join the session: Student Experience Webinar | Tuesday 24 September 11am to 12pm.
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ENZ staffing changes in Washington, D.C
On Friday 27 September Amy Rutherford, our Regional Director – Americas, the Middle East, and Europe and Counsellor (Education), will be finishing after eleven and a half years at ENZ.
Amy started at ENZ in 2013 as an International Market Manager for China. She has been in Washington, D.C. since 2018, having been in Los Angeles prior to that as ENZ’s Director of Education, North America. Prior to working for ENZ, Amy studied in the United States as an undergraduate student and worked for the University of Otago in the North American and European markets, as well as the New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad (IFSA).
“As a colleague of Amy’s in the International team, I’ve greatly appreciated Amy’s knowledge and expertise and I know she has built of wide network of trusted colleagues across New Zealand’s international education sector,” Acting General Manager Ben Burrowes said.
Ben added, “on behalf of ENZ, it is my privilege to congratulate Amy on an outstanding tenure at our organisation and we wish her well for the next step in her professional career”.
ENZ’s Regional Director - Americas, Middle East and Europe, Amy Rutherford (centre) will be finishing with ENZ on Friday 27 September. Associate Director of Engagement – North America, Natalie Lulia (left), will be acting in the role from Monday 30 November.
We are delighted that Natalie Lulia, currently Associate Director of Engagement – North America, will step into the role of Acting Regional Director - Americas, Middle East and Europe on Monday 30 September.
"Natalie has been a fantastic addition to ENZ and steps into the role at a particularly important time as we implement our 2024 – 2027 business strategy,” Mr Burrowes said.
Natalie first joined ENZ in October 2023. Prior to ENZ, she was Director – Māori for the Centres of Asia-Pacific Excellence (CAPE) and Strategic Advisor, International Indigenous Development at Te Whare Wānanga o Waikato - University of Waikato. There, she led a team passionate about Māori business capability, Global Citizenship Education and raising awareness to establish meaningful relationships in the Asia-Pacific, particularly with indigenous communities.
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ENZ seeks Expressions of Interest to grow the Thai schools’ sector
In 2023, enrolments from Thailand were the fifth largest for New Zealand’s schools with most enrolments coming from students living in Bangkok. Education New Zealand Manapou ki te Ao (ENZ) is now looking to grow this market by collaborating with New Zealand schools and regional Thai education agents to build partnerships with schools in cities outside the capital city (referred to as ‘second tier’ cities).
The initiative, called the Thailand Second Tier City Promotion is planned to run in 2025-2026. ENZ is currently seeking feedback from New Zealand schools to measure interest in participating in the promotion and is running a survey until Tuesday 30 October 2024 for interested schools.
Collaborative school clusters are invited to participate in the initiative which will form sister school partnerships with regional Thai schools. Each cluster should consist of at least three schools.
Through these partnerships, a wide range of study options for Thai students and schools will be available. This may include short-term 4-week school immersion programmes, 1 to 2 terms or full year study programmes, teacher trainings, virtual interaction, online curriculum-based collaborative projects etc.
ENZ’s Acting General Manager - International, Mr Ben Burrowes, said that over the years New Zealand has built a very strong reputation as a high-quality education destination particularly amongst students from Bangkok. He says that this helped the market rebound significantly post-Covid.
“With the international education market in Bangkok now highly saturated, ENZ sees this promotion as a good opportunity to help schools reach an untapped market in regions across Thailand.
“Through working with high performing regional education agencies and in collaboration with New Zealand schools, our initiative aims to support the development of sister school partnerships in each province,” said Ben.
“This is a strategic move to raise the profile of New Zealand’s school sector and grow interests from a new pool of prospective students and their parents,” added Ben.
If your school is interested in exploring this opportunity, please fill out this survey by Tuesday 30 October to help us match your interest with our upcoming initiative. Additional information can be found in this document. If you have any questions, you can email these through to NZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol Chortip.Pramoolpol@enz.govt.nz.