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  • From forums to fashion shows – building the Viet Nam relationship

    With the dust now settled on the ministerial visit, we can look back at three productive days of strategic dialogue with a fashion focus. ENZ’s General Manager, International, Peter Bull, took the opportunity to accompany the Minister on the visit.

    “Viet Nam has proved to be a vibrant partner. The visit really re-affirmed the opportunities that exist for New Zealand institutions and for both our governments, to work even more closely together for mutual benefit and to grow the market in both directions,” said Peter.

    While the Minister’s presence at the fashion show grabbed headlines, it was the concept of the fashion collaboration that demonstrated true flair and innovation. Ten teams of one Vietnamese and one New Zealand student collaborated online for three months to design fusion concepts. The teams from Otago Polytechnic, Massey University, Whitecliffe College of Arts and Design, AUT University, Ho Chi Minh City School of Architecture, and Ha Noi University of Industrial Arts only came together a few days ahead of the fashion show to finalise their designs.

    Minister Joyce was the guest of honour at the fashion show which did a great job of showcasing New Zealand’s creative education sector, and highlighting the growing ties between institutions in both countries. The Minister fronted a pre-show press conference alongside New Zealand officials and institutions, attracting substantial coverage on some of Viet Nam’s most popular media channels.

    Enjoying the two-hour show, the Minister tweeted:  “Excellent fashion, ex. Promotion 4 NZ in Vietnam. Congrats students @AUTuni @OtagoPolytec @MasseyUni @WhitecliffeArt”

    Nicola Luey from AUT University and Chu Khanh Vy from Hanoi’s University of Industrial Fine Arts won first prize worth NZ$2,000.

    Minister Joyce’s wider education programme sought to strengthen the New Zealand-Viet Nam relationship and profile New Zealand’s education offering. In meetings with the Vietnamese government including with his counterpart, Minister Luan, and Prime Minister Nguyen Tan Dung, it was clear that education is viewed as a key pillar of the collegial relationship between our two countries. The significant role of Zealand institutions in growing ties and realising opportunities was also very apparent.

    The visit included the signing of the renewed New Zealand-Viet Nam Education Cooperation Arrangement and a ceremony celebrating the graduation of students from the Bachelor of Computing and Information Sciences programme jointly delivered by AUT University and the University of Science, Viet Nam National University, Ho Chi Minh City.

    The visit coincided with the celebration of 40 years of friendship and diplomatic relations between Viet Nam and New Zealand, providing an opportunity to showcase our commitment to the relationship as well as our education expertise.

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    Above: Viet Nam AUT graduates

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    Above: Viet Nam Education Forum audience

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    Above: Viet Nam Fashion Show catwalk

    Viet20Nam20Fashion20Show20crowd

    Above: Viet Nam Fashion Show crowd

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    Above: Viet Nam Fashion Show winners

     

     

     

     

  • Introducing new GM Marketing and Channel Development, Paul Irwin

    Hannah Lee Darboe, who fulfilled the role of Acting GM for this team, returned to NZTE recently to take up the role of Director, Business Improvements.

    What attracted you to the world of international education?

    The GM Marketing and Channel Development role at Education New Zealand builds on highlights from previous roles in my career. Namely, international marketing in Asia with the Economist Intelligence Unit, advertising and communications consultancy to a range of education sector clients (Open Polytechnic; TeachNZ, Ministry of Education; and Agriculture ITO), and the ever-evolving world of digital marketing. Additionally, I’m really impressed with the contribution that international education makes to both New Zealand’s economy and our cultural ties with other countries.  

    What will you be doing as GM Marketing & Channel Development?

    I'll be helping shape ENZ’s international marketing strategies across brand, digital media, social, agents, events and whatever other opportunities we identify. My goal is to work with the marketing team and the rest of ENZ to build on their great work to date. Particular areas of interest are how we can continue to position the Think New brand against our competitors, increase our use of data for insight and conversion, and how we integrate and optimise all our activity, noting the different challenges of each particular market!  

    What’s on your to-do list for the next three months?

    First, to build my understanding of a very complex industry! ENZ and New Zealand’s education providers operate across a wide range of sectors and countries. From a marketing perspective, we use best practice digital marketing, events and agents, while also equipping the industry with a wide range of tools and marketing material.

    Second, to better understand the needs of the different education sectors (I really look forward to meeting you all in due course!).

    Third, to look to ways to “optimise” our activity, building on past learnings, fine-tuning to the different dynamics of each country and their student populations, and bringing my expertise in integrated marketing to ensure we have the best marketing mix to achieve our collective objectives.  

    What excites you most about your new role?

    I’m excited to be working in a role that delivers economic, social and cultural good. Equally to be working with such a large group of smart, passionate people across ENZ and the entire New Zealand education industry. It’s exciting to be working in an industry that’s part of the “knowledge economy”, which has really strong foundations but equally huge opportunity for innovation and further growth.  

    What challenges do you expect to face?

    There are many challenges in international education, but these are what make the role interesting and rewarding. There’s the complexity of the markets and diversity of sectors. Then there’s being on top of the fast-changing world of marketing today, driven by new digital technologies and channels and access to more and more data. As always, there’s the juggling act between global efficiencies and consistency and in-market tailoring of activity. And last, but not least, being mindful of each education institution’s particular needs, past learnings and future ambitions.

  • China – NZ TVET relationship strengthened

    The Minister for Tertiary Education, Skills and Employment, Steven Joyce, opened the event on behalf of the New Zealand government. The symposium was embedded within the International Forum on Vocational Education at the China Annual Conference for International Education, 2015 (CACIE 2015) where New Zealand featured as the country of honour for 2015. This was an achievement secured by ENZ’s China Team and underpins its strong relationship with organising body, the China Education Association for International Exchange.

    The symposium was part of three days of activities that included a joint universities’ alumni event for New Zealand students; a business to business session between New Zealand ITPs and their Chinese counterparts; the CACIE gala dinner, featuring an opening speech by Minister Joyce; the 4th New Zealand – China Higher Education Forum; the opening of the New Zealand Country of Honour Pavilion at the China Education Exhibition (also a part of CACIE) and the full-day symposium itself, on 24 October. Representatives from the Chinese Ministry of Education, the China Education Association for International Exchange and senior representatives from Chinese vocational institutions worked closely with the New Zealand representatives over the three days.

    The symposium featured sessions from New Zealand and Chinese speakers on topics including: the reform of TVET in China, student centric approaches to teaching, producing work ready graduates and a roundtable session on the opportunities and challenges of joint programme development between China and New Zealand. The Chief Executives of Unitec, Wintec and Waiariki Institute of Technology, the Director of Business Development and Partnerships at WelTec and the National Director for Ako Aotearoa were among the impressive array of speakers.

    The symposium was preceded on 23 October by a session with New Zealand ITPs and over ten Chinese counterparts in a business to business activity to match institutions with potential partners. The opportunity provided by the symposium and the business to business session allowed for new relationships and agreements to be formed and an affirmation of existing relationships.

    The Beijing Symposium will be followed by the China – NZ Modern Vocational Education Development Forum to be held at Wintec on 25 and 26 November.  The Hamilton forum will discuss how our institutions can satisfy the Chinese and New Zealand authorities that their transnational education programmes meet appropriate quality standards. They will also explore the issue of how to accelerate the development and approval of such programmes. 

  • World-class fusion cuisine and culinary skills at Viet Nam gala dinner

    The three teams, each consisting of two Vietnamese and two New Zealand students, showcased their culinary skills on stage in front of 170 guests, including New Zealand Minister of Tertiary Education, Skills and Employment, Steven Joyce.

    The event was the outcome of two months’ hard work for the three teams, who initially worked together online to develop their menus under the guidance of culinary mentor and 2013 MasterChef New Zealand finalist, Vanessa Baxter. The teams met face-to-face in Ho Chi Minh City on 3 June, and then spent the following three days visiting Vietnamese markets to collect their fresh local produce before finalising their menus at the Caravalle Hotel kitchen.

    At the gala dinner, the guests were treated to a selection of dishes from the students’ three-course fusion menus. Meanwhile, the three official judges – Haike Manning, New Zealand Ambassador to Viet Nam; Le Xuan Tam, Executive Chef, Caravelle Hotel and Brendon Partridge, Executive Chef, JW Marriott Hanoi – sampled all of the student’s dishes throughout the evening.

    Decision making was tough and competition was high. Team 1 narrowly missed coming first, and Team 2 won the guest vote.

    Minister Joyce announced Team 3 as the overall winner. Their braised lamb shanks with pickled cabbage, potato rosti and reduced jus proved most popular. This team included Jamin Gibson (Auckland University of Technology), Emma Waser (Otago Polytechnic), Phan Văn Lâm (Viet Giao Tourism School), and Nguyễn Ngọc Quân (VATEL International Business School Hotel & Tourism Management).

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    “It is so amazing that we won the competition,” said Emma Waser. “We gelled so well as a team throughout the whole competition but we worked especially well together on the night.

    “We had to delve into each other’s cultures and traditions to come up with our fusion menu. I have learned how important it is to mix it up – to use different flavours and borrow from other traditions and cuisines. 

    “It has been amazing to come to Viet Nam and see what else is out there in the world – to find out more about different cultures, different people and different food.”

    Said Jamin: “I have really enjoyed the food, the friendliness of the people and their hospitality. I definitely want to return to Viet Nam with my wife.”

    Nguyễn Ngọc Quân enjoyed learning how to cook lamb the Kiwi way. “I learned to cook lamb the way that is more traditional in New Zealand. Typically the Vietnamese dislike the smell of lamb but our slow cook method and flavours in the lamb shank proved really popular.

    “I admired my New Zealand team mates’ techniques and knowledge as well as their ability to think innovatively and creatively,” he said.

    The gala dinner was the result of the New Zealand – Viet Nam Culinary Collaboration, an initiative that came out of the New Zealand – Viet Nam Strategic Plan on Education signed in November 2015. The plan is designed to deepen the level of engagement between the two countries and enrich students’ learning.

    “The New Zealand – Viet Nam Culinary Collaboration is yet another example of the growing education relationship between our two countries,” said ENZ Chief Executive, Grant McPherson.

    “While it has been fantastic to see the outstanding teamwork between the students, the gala dinner was also an opportunity to showcase New Zealand institutions’ vocational expertise and our education system’s world-renowned practical application of skills which prepare students for the working world.”

    Grant emphasised that everyone involved in the collaboration was a winner.

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    Team 1 included Ryan Prouting (Ara, Institute of Canterbury), Tuainekore Taringa (NZMA), Trịnh Xuân Hoàng (Viet Giao Tourism School), and Nguyen Thuy Tra Giang (VATEL International Business School Hotel & Tourism Management).

    Team 2 included Ella Ritson-Jones (Southern Institute of Technology), Jamie Bell (Wellington Institute of Technology), Dương Nhật Huy (Viet Giao Tourism School) and Phan Trong Bao Chau (VATEL International Business School Hotel & Tourism Management).

  • Study Auckland local agent forum

    Connections were made via a series of 15-minute meetings plus networking over lunch at the Hilton Auckland.

    “It was a great day and well organised,” said Lesley King, Director of International Students at Glen Eden Intermediate School. 

    “Meeting local agents is always worthwhile and hopefully we will gain some worthwhile partnerships.”

    After lunch, the agents received an update from Immigration New Zealand’s Education Sector Relationship Manager, Katy Aldcroft.

    The update covered Immigration Online and the Pathway Student Visa option.

    “Local agent forums have been part of Study Auckland’s work for many years, and highlight the important role onshore agents play in driving international education growth in the Auckland region,” said Study Auckland Manager, Nick Arnott.

    “The agents also really appreciated the Immigration New Zealand update and the lively Q&A session that followed.”

  • Runway to New Zealand

    Runway to New Zealand was the result of a collaboration between fashion schools from AUT and Massey University, and two leading fashion institutions in India, the National Institute of Fashion Technology and the Pearl Academy. The project was supported by ENZ and by India’s premier fashion body, the Fashion Design Council of India.  

    Runway to New Zealand brought together six two-person teams of Kiwi and Indian student designers to create collections on the theme of ‘Future World Connections’.  The project required the students to put together a ‘Think New’ collection using Indian sustainable fabrics to produce next generation contemporary garments.

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    The Indian judging panel and other officials L-R: John Laxon, ENZ; Varun Bahl, designer; Amit Aggarwal, designer; Sunil Sethi, FDCI; Rohit Bal, designer; Rina Dhaka, designer; HE Grahame Morton, High Commissioner; Jugnu Roy, ENZ

    A panel of celebrity Indian judges judged each team’s efforts. The Indian students from the two winning teams secured two-week internships at the participating New Zealand fashion schools, where they will gain first-hand experience of New Zealand’s innovative teaching style.

    The Kiwi students had the opportunity to spend a couple of weeks in India leading up to the fashion show, when they could see and touch the beautiful locally-produced fabrics, and observe local processing techniques and artisanship.

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    Aishwarya Jain and Claire Nicholson from the other winning team from AUT University, and their ‘Dystopia’ garments

    The project has initiated discussions between the participating institutions that may well result in further exciting partnerships and collaborations.

    Runway to New Zealand has boosted the profile of New Zealand as a high quality destination for fashion studies among the Indian aspirants. The event was attended by high profile Indian fashion media, resulting in coverage across a variety of outlets. 

  • Study in New Zealand wins Weibo award

    Sina is one of China’s biggest online media companies, operating four major business lines, including Sina Weibo, a Twitter-like microblogging social network that has over 500 million users worldwide.

    The Study in New Zealand Weibo page was launched in August 2014 with the goals of growing brand awareness, attracting prospective students and engaging New Zealand alumni in China. It is managed by a China-based social media agency in partnership with the ENZ’s Marketing and Channel Development team.

    On our award, Sina noted: “[Study in New Zealand is] focused on growing student numbers and the public understanding of New Zealand education. [Study in New Zealand’s Weibo account] helps Chinese students easily understand and select the appropriate New Zealand [institutions] so that they enjoy a pleasant study abroad [experience].”

  • Staff changes at ENZ

    South and South East Asia

    It is with regret that we are saying goodbye to Regional Director – South and South East Asia (SSEA), Ziena Jalil, and Lead – International (SSEA), Francesca Hilbron, who have both decided to pursue other opportunities this year. ENZ wishes Ziena and Francesca all the best in their new endeavours.

    To ensure ENZ continues to maximise the opportunities the SSEA region offers New Zealand education providers, these two key roles will be filled on an interim basis from February 1 to June 30, while permanent replacements are found.

    Stepping in to these roles will be:

    John Laxon – Acting Regional Director India, (South Asia)

    John Laxon is taking the role of Acting Regional Director India, along with his current role as Regional Director, Middle East. John will continue to be based in Riyadh, but will spend some extended periods working out of India.

    Grant Fuller – Acting Regional Lead, South East Asia

    Grant Fuller, based in Guangzhou, will be Acting Regional Lead, South East Asia on a part-time basis. Grant has previously been NZTE Trade Commissioner in Singapore, Malaysia and Indonesia, worked in Minister Joyce’s office and led the Board and Ministerial team at NZTE. Recently he has been working with MBIE, ENZ and Wintec on projects in Asia.

    Providers can feel confident that they can rely on continued support from the capable and experienced in-market SSEA staff led by Ben Burrowes, and Wellington-based John Mollo, with whom many of you work on a regular basis.

    The Americas and Europe

    Lisa Futschek – Regional Director, the Americas and Europe

    The country portfolio of Wellington-based Regional Director, Lisa Futschek, has changed. While continuing in her role as Regional Director for the US and Latin America, Lisa will swap her responsibilities in Japan and Korea for those in Europe. Lisa previously worked for MFAT in Germany so is well-placed help drive growth in the Europe market.

    Cecily Lin – Acting Regional Lead North Asia (Japan and Korea)

    Cecily Lin, based in Wellington, will be Acting Regional Lead, North Asia (Japan and Korea). Cecily’s experience as International Market Manager, Latin America and North Asia, makes her an excellent fit for a deeper role in supporting providers in Japan and Korea.

    Other changes

    It is also with regret that we announce the departure of two other staff who are moving on to new challenges:

    • Sam Hoben – Senior Advisor, Strategy and Governance, has moved to a new role at the Ministry of Social Development.

    • Cheryll Wagener – International Events Coordinator, has taken up a role closer to her home on the Kapiti Coast.

    Both Sam and Cheryll have made important contributions to ENZ, and we wish them well in their new roles.

    Rachel Brandon has joined the team as International Event Coordinator on a three month contract.

    Rachel has recently returned from Japan where she was part of the JET programme for three years. With a degree in international relations, experience as an international student in the Philippines and more recently as customer service lead for an online retail organisation, Rachel will bring valuable experience to the international event team.

  • New Brand Ambassador video available

    ENZ sat down with Stephen to capture the story of how his New Zealand education shaped his success. Stephen attributes the New Zealand style of learning to his ability to be able to think creatively and problem solve – valuable skills to have when facing the world’s best cricket teams!

    We spent time with Stephen at his alma mater, Canterbury University, where he studied to become a teacher, and at Christchurch school, Medbury, where he offered some advice to a Year 7 cricket team. We also filmed his meeting with an Indian student who is completing a PhD in New Zealand, researching cricketers’ shoulder injuries.

    ENZ is using the Stephen Fleming video to help tell the New Zealand education story in India via social media and at events, including in presentations to prospective students.

    You can watch the video on our YouTube channel. We encourage you, and your agents, to download it for use from The Brand Lab.

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  • New ENZ appointments in the US

    With the US being an ENZ promote market, and with a number of substantial projects already in train, Amy will certainly hit the ground running. 

    Amy studied in the US herself as an undergraduate student, and has previously worked for the University of Otago in the North American and European markets and as New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad, Butler University. She has been at ENZ for the past three years as Market Manager for China and North America.

    “I am delighted that Amy is taking up this position in the US,” says Lisa Futschek, Regional Director – Americas, Japan and Korea. “Amy brings a unique mix of skills and experience to this role, having both studied and worked in the US and having worked supporting US students during their time studying in New Zealand. She also tells me she’s visited 39 states – more than most Americans – and one of her aims by the end of her time in the US is to get to all 50!”

    “I cannot wait to get to LA to support New Zealand providers’ work in North America,” says Amy. “The US is looking to double the number of students they send overseas by the end of this decade which means there are significant opportunities for New Zealand. Please contact me regarding any work you’re doing in the US, Canada or Mexico.”

    ENZ has also employed Alanna Dick on a six month contract to work as Field Director - North America. Alanna will be on the road promoting New Zealand education from 4 January. Alanna, a dual citizen of New Zealand and the United States, grew up in the US and studied at Smith College for her BA. Alanna earned a Master’s in Special Education from Arizona State University and taught in South Phoenix. After working at ENZ as Agent Travel Coordinator and Support Coordinator for two years, Alanna returned to the States in April this year. She has been working at CIEE as Interim Senior Marketing and Events Coordinator in Portland, Maine. She also volunteers at Abroad with Disabilities.

    Amy’s email address is amy.rutherford@enz.govt.nz. Alanna will be contactable from 4 January at alanna.dick@enz.govt.nz. Lisa Futschek can be reached at lisa.futschek@enz.govt.nz.

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