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Brazil to headline NZIEC as Country of Honour
ENZ has joined with the Brazilian Embassy in Wellington to bring to life the partnership, which celebrates the growing education connections between New Zealand and Brazil.
Lisa Futschek, ENZ Regional Director Americas and Europe, said ENZ is excited to showcase Brazil this year.
“As the largest student recruitment market in Latin America and with momentum growing, Brazil is an important diversification market for New Zealand’s international education industry.
“Moreover, conference participants will revel in tasters of Brazil’s vibrant music and cuisine culture!”
Paulo Camargo, Ambassador of Brazil in New Zealand, is delighted to see Brazil featured as the Country of Honour at NZIEC 2018.
“Every year, thousands of Brazilians come to New Zealand to study across a variety of sectors. I also see a growing interest of New Zealand students going to Brazilian universities. In the process, this exchange builds one of the best foundations for the strong relationship between two countries: the human ties of friendship and understanding.
“Brazil and New Zealand share many values and have great potential to enhance educational cooperation. I look forward to working with Education New Zealand to turn 2018 into a landmark for our two-way partnership."
Be sure to soak up some of the sights and sounds of Brazil at NZIEC 2018
Last year, almost 3,600 Brazilian students studied in New Zealand. Engagement with Brazilian institutions is also increasing due in part to the Prime Minister’s Scholarships for Latin America and the funding offered to help internationalise Brazil’s postgraduate departments.
In March this year, five New Zealand universities participated in the Brazil/New Zealand Academic Cooperation Forum designed to enhance collaboration and research linkages at postgraduate level.
The Country of Honour designation at NZIEC celebrates and showcases New Zealand’s international education connections with partner countries.
NZIEC delegates can look forward to engaging with the team from the Brazilian Embassy at its booth in the Expo Hall – and experience a few delights during conference.
NZIEC 70% sold out!
With fewer than a third of places left at NZIEC 2018, make sure you book your ticket soon. Register today at www.nziec.co.nz
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Kiwi finalists shortlisted for PIEoneer awards
The PIEoneer awards celebrate innovation and excellence in international education and are organised by PIE, publishers of the PIE Review magazine.
The New Zealand finalists are:
- ENZ, Study AKL and Niesh employment app (Public/private partnership of the year)
- SIEBA (Association of the Year)
- ENZ 1 million cent scholarship (Marketing campaign of the year)
- Fortune by Chasing Time English (Digital innovation of the year)
ENZ’s 1 million cent scholarship campaign, celebrating Study in New Zealand's social communities reaching 1 million social followers by giving away a scholarship, is a finalist for ‘Marketing campaign of the year’. The campaign generated 1,195 applications, delivered 10,000 new followers and achieved a whopping 20% engagement across our posts (1% is the benchmark for success).
ENZ’s partnership with ATEED and the student-owned services organisation Niesh was also a finalist in the ‘Public/private partnership of the year’ category. Together, we developed the Niesh Jobs Platform, an innovative app that provides international students with job opportunities and advice on how to prepare themselves for employment in New Zealand.
A full list of the finalists can be found here.
Winners will be announced in September.
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Mortal Engines trailer showcases Kiwi creativity
ENZ and the New Zealand Film Commission partnered with Universal Pictures, MRC and Hungry City Limited on the Mortal Engines promotion – recognising the benefits the production will bring to New Zealand including promotion of education.
Kristen Meads, ENZ’s Director Student Engagement, says the film showcases New Zealand’s education strengths in the creative arts which offer graduates global career opportunities.
“Production of this film took place entirely in New Zealand – not for our scenic landscapes but for our world class professionals in the creative industries sector. Some 98% of the crew were New Zealanders!“For international students interested in these fields, this shows New Zealand is a modern and creative country that offers world-leading and practical, creative arts education.”
Kristen says a marketing plan is taking shape to share the stories of recent graduates and industry professionals who worked on Mortal Engines.
"These stories will be shared across our one-million-strong social communities, paid digital advertising programme, worldwide PR, events and other in-market activities.”
The Mortal Engines trailer has been a big hit with our Study in New Zealand Facebook followers. A post on the SiNZ Facebook page this morning has already reached over 13,000 followers, with more than 2,000 video views and a high engagement rate of 7.9% (the benchmark is 1%).
Check out the trailer here.
Mortal Engines opens worldwide December 2018.
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Study in New Zealand website delivers greater value
Euan Howden, ENZ’s Student Attraction Director, says prospective students are increasingly using StudyinNewZealand.govt.nz (SiNZ) to search for study options, with new statistics showing use of SiNZ’s search widgets (stand-alone applications) surged 117% from last year.
“The addition of the ‘Find a course’ search widget last year, alongside existing widgets for institutions/schools, scholarships and agents, has considerably improved engagement.
“This shows the site is delivering value to prospective students as well as New Zealand providers who want to attract students to their unique education offerings.”
Those using the new search widgets are finding what they are looking for much quicker and are spending more time reading the results, an average of 4.22 minutes, which combined with a bounce rate (people who leave without reading further) of 5.9% is an outstanding result – the industry bounce rate average is 40%.
“The recent improvements to the search widgets have significantly increased our target audience’s exposure to content about why they should choose New Zealand, and we’re very pleased with results to date,” says Euan.
The SINZ search widgets allow prospective students to search for courses, institutions, scholarships and agents.This improved search performance coincides with a suite of other initiatives designed to improve site performance and deliver greater value to students.
Other updates include:
- Default search results are now randomised if a user has not used any search filters. This is a change from the previous approach of presenting results in alphabetical order and means preference won’t be given to institutions with names beginning with ‘A’.
- The start date refinement filter has been removed due to inconsistencies in the data available from institutions, which led to inconsistent search results.
- Keyword search will be enabled in the search widgets to allow for more intuitive search results for users.
These changes are in addition to the launch of My StudyNZ, which helps to connect students to New Zealand study options.
In the last year, more than one million users visited the SiNZ website. To maximise the potential of SINZ for your institution, ensure your institution’s profile is complete and up-to-date.
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IDP Education opens in Auckland
Located on Lorne Street, the centre is staffed by a team of counsellors and offers international students free events, support and advice.
James Cauchy, IDP Regional Director Australasia, said the new centre extends the level of support IDP can provide to students in New Zealand.
“Over the last eight years, we have partnered with New Zealand’s universities and education institutions to assist students from around the world to study [here]. This has given us deep insights into the perceptions and expectations international students have when they arrive in New Zealand,” said James.
“Our New Zealand student services launch supports our vision of creating a truly connected community, combining face-to-face, personalised services with our latest technology platforms in an engaging and welcoming environment.”
IDP has helped international students study in English-speaking countries for almost 50 years, with offices in more than 30 countries.
The Auckland centre will also be home to an IELTS English language test centre, making it one of the first places in New Zealand where customers can take IELTS on a computer.
Computer-delivered IELTS will be available in New Zealand from August.
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Around the world in five
CHINA
China to establish first nuclear research university
The China National Nuclear Corporation is set to build a nuclear technology university in Tianjin province which will function as a base for skills training, postgraduate and PhD programmes.
IRELAND
Higher health insurance costs threaten international students
An ongoing High Court case might require international students in Ireland to hold expensive health insurance to remain eligible for their student visa. This financial strain could even deter some students.
UK
International students focus of new parliamentary inquiry
A British parliamentary committee has launched an inquiry to answer questions over the sustainable future for international students of all levels in the UK.
CANADA
Ontario releases international education strategy for postsecondary education
Ontario’s international postsecondary education strategy 2018 has a focus on educating global citizens by providing students with increased opportunities to develop global competencies.
SAUDI ARABIA
Plans to forge STEM research links with UK institutions
A Ministry of Education delegation, including public universities, is visiting the UK to explore research and development partnership opportunities, with a focus on STEM subjects.
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Around the world in five
GERMANY
Vocational training system losing favour
The waning popularity of Germany’s vocational schools could intensify a skilled labour shortage. More than a third of German companies could not fill their training places last year, as young people increasingly prefer the status of a university degree over vocational training.
JAPAN
The need for continuing education
Providing employees with opportunities to continue their education could be key to helping Japanese companies improve their workforce quality. Some 50 percent of high school graduates in Japan go on to higher education, well below the OECD average of more than 60 percent.
SAUDI ARABIA
Universities halt courses for ‘non-regular’ students
Universities in Saudi Arabia have stopped admitting ‘non-regular’ or part-time students wishing to pursue a bachelor degree, as well as distance learning.
INDIA
‘Happiness classes’ to focus on students’ emotional wellbeing
The government in the Delhi National Capital Region has started “happiness classes” in local schools in an effort to shift the focus from student achievement to emotional wellbeing.
TAIWAN
Concern about higher education quality
A survey points to increasing concern about higher education in Taiwan, and the lack of international competitiveness among students and university-industry collaboration.
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Around the world in five
GLOBAL
As competition intensifies, the MBA market moves East
A recent Chartered Association of Business Schools report from the UK points to the rise of Asian business education, with an increasing number of Asian business schools being named in global MBA rankings.
THAILAND
Cabinet approval for a new Ministry of Higher Education and Innovation
The Thai government has approved the establishment of a new Ministry of Higher Education, Research, and Innovation to support its strategic goals to drive innovation in key industries and human resource development.
IRELAND
International education quality bill moves forward
The Irish government has approved publication of an international education quality bill, that will introduce an International Education Mark for approved providers amid a new regulatory framework.
CHINA
Online education market will exceed US$103 billion by 2025
A UBS Securities report predicts that K12 online education will become an important force in the market for extracurricular tutoring, exceeding US$103.4 billion by 2025.
MIDDLE EAST
Jordan aims to further build its international enrolment
Jordan is emerging as an increasingly important study destination in the Middle East with international student numbers roughly doubling since 2011 and the government setting a target to attract 70,000 international students by 2020.
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ENZ refreshes Recognised Agency programme
Following extensive review, ENZ has made key changes to its Recognised Agency programme.
On a yearly basis, educations agencies will need to meet core requirements to gain or retain Recognised Agency status, including meeting a points target and minimum visa approval rate.
“This aims to give confidence to stakeholders that Recognised Agencies are successfully, and consistently placing international students with New Zealand education providers,” said Dan.
“Furthermore, the annual renewal process will ensure that the Recognised Agency information listed on the Study in New Zealand website is up-to-date and providers useful information to students, parents and education providers who are seeking to engage with an education agent.”
The changes to ENZRA broadly align with the objectives of the International Education Strategy, and contribute to the attraction of high-value students through ongoing support of quality education agencies.
“Education agencies play an important role in assisting international students. By engaging more closely with high-quality agencies, we hope to help enrich the student experience by ensuring they are provided with comprehensive, accurate and factual advice regarding studying and living in New Zealand.
The new ENZRA programme will be live from 1 November 2018.
Further information can be found here.
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International Education Strategy 2018 - 30 launched
“The New Zealand Government sees a strong future for international education in New Zealand,” said Mr Hipkins.
“My vision, is for international education to contribute to a strong, sustainable, high-quality education system with a vibrant international focus, and globally connected students, workers and education providers.”
The International Education Strategy was developed by Government in consultation with international education stakeholders including education providers, international and domestic students, peak bodies and community groups.
“The new Strategy marks a shift in emphasis from the 2011 Leadership Statement,” said Mr Hipkins.
“In line with this Government’s commitment to measure success and wellbeing more broadly, you will see a stronger focus on social and cultural outcomes for New Zealand alongside the economic benefits.”
The International Education Strategy sets out three goals and key actions for government agencies to give effect to the Strategy, as well as measures and indicators for success.
ENZ General Manager Stakeholders and Communications, John Goulter, and Ministry of Education Senior Manager International Education Policy, Kate West, shared more detail about the Strategy as part of a Government update later in the day.
“The Strategy goals include achieving sustainable growth and delivering an excellent education and student experience,” said John.
“Developing global citizens – people who can study, work and live across cultural and national boundaries – is also a priority. This relates to students visiting New Zealand but also domestic students benefiting from an international component to their education, onshore or offshore.”
The International Education Strategy launch followed the announcement of new post-study work rights for international students, by Minister of Immigration Hon Iain Lees-Galloway, on Wednesday.
Designed to support the vision of the new strategy, the changes reflect a focus on high-quality education, and a clear pathway to residency for those with the skills and qualifications needed in New Zealand.
The International Education Strategy 2018-2030 is available on this link.
Watch what delegates at NZIEC had to say about the new International Education Strategy 2018-2030 below.
