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Europe agent promotion fund winners
Four creative and innovative projects from agents across Europe were selected for ENZ Europe’s 2018 Agent Promotion Fund.
Content: Olga Elli, ENZ’s Education Marketing Manager – Europe, said the fund of 2,500 EUR supports creative and innovative projects that promote New Zealand as a world-leading study destination.
“We received a number of really exciting proposals from agents across Germany, Italy, Spain and France,” said Olga.
“While only four agents were awarded funding to implement their ideas, it’s encouraging to see the enthusiasm and creativity in this market from agents eager to send students to New Zealand for an excellent education experience.”
The winners of the 2018 Agent Promotion Fund are:
This agent will use funding to support the Kiwi-Cup Hockey Tournament in Hamburg in June, which more than 300 students aged 11-14 years old attend. Hausch & Partner believe that education and sports have always been a winning combination, and that this tournament is a great opportunity to promote New Zealand to these students.
This agent will implement a digital promotion package via Facebook, LinkedIn and a New Zealand blog. As a new agent promoting New Zealand, they have found that online campaigns offer some of the best results and conversions in the Italian market.
This agent will implement a digital promotion campaign in France through social media channels, newsletters and alumni stories. They plan to use ENZ key messages to promote the significant benefits that students can gain from studying in the New Zealand education system.
Under the title “Please don’t disturb – I’m already in New Zealand!”, this virtual reality project will introduce VR headsets to their stands at the 45 international education fairs they attend in Germany each year.
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Future Proof assets on The Brand Lab
The “Future Proof Yourself in New Zealand” celebrates New Zealand’s ranking as best in the world for preparing students for the future, in a report by the Economist Intelligence Unit.
Philippa Brown, ENZ’s International Digital Content Manager, said that since the launch of the campaign in March, ENZ’s messaging has reached more than 33 million people around the world.
“Being ranked number one in the world has given us an opportunity to catch people’s attention and highlight the quality of New Zealand’s education offering,” she said.
“It’s a very strong message that resonates in every market. Because of this, we wanted to share the assets with the wider industry to ensure this positive message spreads far and wide.”
Future Proof imagery, videos and other assets are now available for New Zealand education partners to use in their own marketing.
These materials can be found on The Brand Lab by searching “Future Proof”.
The Future Proof campaign focuses on three key messages that outline New Zealand’s strengths in preparing students for the future:
- Develop future skills: In New Zealand, students learn to think for themselves and are supported to develop in-demand skills such as problem-solving, critical thinking, creativity and teamwork.
- New ways to learn: New Zealand combines a robust academic education with hands-on learning and real-world experience, giving students an edge in their future career.
- Open and welcoming: New Zealand’s fair, free and diverse society allows students to be themselves, and helps them develop qualities that can get them ahead in the global workplace.
Find out more about Future Proof.
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Latin American agents tour New Zealand
The trip was organised by Carlos Robles, Director of IEP’s New Zealand Choice Schools, a consortium of 14 New Zealand secondary schools. It began in the north with a visit to Kerikeri, and covered schools right through to Dunedin – hitting Auckland, Te Puke, Napier, Rotorua, Wellington and Queenstown in between.
Carlos said the diverse range of schools and settings gave the agents useful insights into what New Zealand offers as a study destination.
“At Kerikeri High School, the agents participated in a Sailing Academy with the students, while in Queenstown they witnessed the modern facilities and collaborative learning approach at Wakatipu High School,” said Carlos.
“It showed agents the range of education experiences that Latin American students can have in New Zealand and that often aren’t available in their home countries.”
In Napier, the group visited Taradale High School and William Colenso College before hitting Western Heights High School in Rotorua where the students performed a haka. The whirlwind trip ended at Te Puke High School.
ENZ’s Senior Market Development Manager Brazil, Ana Azevedo, said the agents returned to Mexico and Brazil with a deeper knowledge of the secondary school possibilities they can share with their students.
“It reinforces that experiencing a Kiwi classroom first-hand is a great way to inspire agents to promote the variety of high-quality education offerings in New Zealand.”
The agents also had some time for adventures including taking in the sights in Queenstown and Milford Sound, spending an afternoon at Te Papa in Wellington, cycling through the vineyards in Napier and relaxing in the hot pools of Rotorua.
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Changes to English language testing
NZQA has published the result of its consultation on proposed changes to its Rules, including the removal of Rule 18.6. Institutions will no longer be able to provide internal English language proficiency assessments.
The change aims to ensure prospective students at TEOs have evidence of English language proficiency for enrolment. They must use one of the eight globally recognised international tests specified in Rule 18, such as IELTS and the Pearson Test of English.
This is one of nine changes that will come into effect on 22 August 2018. A transition period for institutions that currently provide such assessments is allowed until 31 December 2018, if an exemption notice is applied for.
As a result of the consultation feedback, NZQA and ENZ also identified an opportunity for New Zealand to develop its own standardised English language proficiency test.
ENZ Chief Executive Grant McPherson says ENZ is now exploring how such a test could work.
“We are having preliminary discussions to explore the feasibility of the industry developing a New Zealand-based language test which providers could choose to use.”
For more information on the NZQA Rule changes please click here.
Education providers should review their policies against the new Rules relevant to them, to ensure compliance for when they come into effect.
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Keynote speakers inspire at NZIEC
That was the theme of the 27th New Zealand International Education Conference, held in Wellington on 9-10 August.
Three keynote speakers gave inspirational addresses to packed audiences at Te Papa.
Making a global impact
Yoseph Ayele, chief executive of the Edmund Hillary Foundation, kickstarted the conference by exploring how to make a global impact from New Zealand.
He gave four practical tips for bringing global citizenship into international education:
1. Create experiences, rather than content.
2. Learn to learn. Create an environment where everyone in your organisation is able to see themselves from other people’s perspectives.
3. Teach your values. Rather than focusing on practical skills, teach students key values such as manaakitanga or innovation.
4. Invest in diversity. Think about attracting students who may not be able to afford to study here, but who would greatly benefit from a New Zealand education and would want to give back.
Understanding online behaviour
Dr Shanton Chang, from the University of Melbourne, shared his knowledge of the online behaviour of students moving between countries.
His insights included:
- Providing the right information at the right time to students is crucial.
- Digital literacy is patchy and often limited to Google searches – even for ‘digital natives’. Don’t assume students will find the information you put online.
- The layout and visual cues of websites often vary between cultures. Even downloading lecture notes can be a struggle for international students. If you want them to use your website, show them how.
- Most of us have 7-10 websites we visit frequently. International students may continue to visit their favourite sites from home more than any other sites, particularly if they’re feeling isolated.
“Put it online and they will come? That is nonsense,” says Dr Chung. “We need to unpack that myth and engage properly.”
Developing partnerships
Anna Curzon, chief partner officer at cloud accounting software company Xero, gave advice on developing partnerships to become more globally successful.
She challenged the audience to ask themselves five important questions:
- What is your purpose?
- What are you awesome at?
- What are the experiences in your value chain that will achieve your purpose?
- Do you need to build, buy or partner?
- If you need to partner, do you have the right people and culture to grow the relationship?
In his address to the conference, Education Minister Hon Chris Hipkins described global citizens as people who can “study, work and live across cultural and national boundaries”.
For those of us educating the next generation of global citizens, the three areas covered by the key speakers are important elements to consider as we continue to connect New Zealand to the world.
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Boost to long-term education partnerships in China
The arrangement will enable participating New Zealand universities and ITPs to form long-term partnerships with Chinese institutions in a key subject area to invest in, develop and deliver new joint programmes.
The arrangement was signed between the New Zealand Government-to-Government Partnerships Office (G2G), China’s Ministry of Education and the National Center for Schooling Development (CSDP), the only governance organisation that establishes standards and evaluates education systems in more than 1000 higher education institutions in China.
Specifically, it will allow participating New Zealand tertiary institutions to formally register and participate in China’s International Higher Standard Application-Oriented Institutions Programme.
ENZ’s Regional Director – China & North Asia, Adele Bryant, said the arrangement is a win-win for New Zealand and China.
“New Zealand institutions can participate in the development of China’s higher education system as well as benefit from a new future channel of good quality Chinese students.”
To date, five New Zealand tertiary institutions including AUT, Otago Polytechnic, Weltec & Whitireia, Wintec and Ara Institute of Canterbury have participated in this arrangement.
CSDP is also cooperating with education institutions in the USA, United Kingdom, Ireland, Finland, the Netherlands and Australia.
In September, CSDP’s representatives will visit New Zealand to hold a workshop with the participating New Zealand institutions and undertake site visits of their campuses.
Interested universities or ITPs can contact ENZ’s International Market Manager – China, Ross Fisher, at ross.fisher@enz.govt.nz.
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New Future Proof campaign to showcase Kiwi teachers
The eight-week Future Proof campaign earlier this year achieved incredible results, including reaching over 33 million potential international students and achieving more than 14 million social media engagements.
To continue the conversation, ENZ will evolve the campaign to focus on the role that high-quality teachers play in New Zealand’s ranking as best in the world for educating students for the future. We will share inspiring stories about our teaching talent with the world through videos and other web content.
Patrick Holden, ENZ’s Digital Media Project Manager, says the upcoming campaign aims to raise awareness of the quality of our education, which research suggests isn’t fully appreciated in many of our markets.
“In line with the newly-launched International Education Strategy 2018 – 2030, we’re aiming to reach students interested in studying high-value programmes in New Zealand by showcasing the world-leading Kiwi teachers and academics that will be available to them.
“This second Future Proof campaign will run across October – November which is a key decision-making period for international students.”
Students who engage with the campaign will be “nurtured through” to My StudyNZ to connect with New Zealand institutions and agents. Institutions can make sure they’re getting the most out of this recruitment opportunity by updating their profile on the Study in New Zealand website.
“We’ll be putting a briefing pack together to help institutions leverage the campaign in their own recruitment activities. Keep an eye on future editions of E-News for this and further updates,” said Patrick.
Share your story
Do you have a great story idea about a world-leading academic or inspiring teacher? If so, please email philippa.brown@enz.govt.nz and tell us why you think they’d be perfect for this campaign.
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New Zealand academics star in event season in India
ENZ’s Country Manager for India, Jugnu Roy, leveraged the in-market presence of 14 New Zealand researchers and academics by putting together a third Guest Lecture Series (GLS).
“The GLS showcases New Zealand’s research strengths across a range of disciplines, particularly STEM, sustainability and nutrition which were of great interest to the audience, and reinforces the quality and global rankings of New Zealand’s universities to prospective students.
L-R: HE Ms Joanna Kempkers; Shri Manish Sisodia, Deputy Chief Minister Delhi and John Laxon, RD ENZ.
“The GLS was a big undertaking, with 44 lectures across 23 premier Indian institutions – it was very well-received by Indian students and academics.”
In addition, ENZ put together a high-powered Academic Conclave, attended by New Zealand academics as well as academics, researchers and industry experts from across India. It featured workshops on topics of mutual interest for both countries including smart cities, research collaboration and future-proof education.
The event was inaugurated by New Zealand High Commissioner Ms Joanna Kempkers, Deputy Chief Minister and Education Minister of Delhi Mr Manish Sisodia, as well as a video message by the Human Resource Development of India Mr Prakash Javadekar.“The programme aimed to introduce and progress collaboration opportunities between countries,” said Jugnu.
The event was inaugurated by New Zealand High Commissioner Ms Joanna Kempkers, Deputy Chief Minister and Education Minister of Delhi Mr Manish Sisodia, as well as a video message by the Human Resource Development of India Mr Prakash Javadekar.
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Japanese agriculture students visit Southland
The students, known as Chikujyo (“ari-girls” in Japanese)came from agricultural high schools across Japan to spend 12 days in Southland at Southland Girls' High School, which offered ESOL classes and technical training in farming. Alongside this, the students visited Fonterra Edendale, Blue River Dairy, Southern Dairy Hub research farm and other dairy farms with women in leadership roles. The Southern Institute of Technology also assisted with some activities.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan said the programme generated significant media coverage in Japan and is a great example of industry and institutions collaborating to deliver a programme that highlights New Zealand’s unique education offerings and expertise.
“Students were impressed by the efficiency and productivity of agriculture practices in New Zealand, and the support for women in farming. They left feeling that farming in New Zealand allows a good work life balance,” said Misa.
“I am so inspired by the girls who are using what they learned in New Zealand to promote a new image of working in agriculture that’s more accessible for new entrants, especially females.”
The programme was developed by the Ministry of Agriculture, Forestry and Fisheries’ New Entrant’s and Women’s Division, in consultation with the New Zealand Ministry of Foreign Affairs and Trade, Ministry of Primary Industries and ENZ. It was administered by the Japan Agricultural Exchange Council and was funded by the Japan Racing Association.
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NZLC wins fifth Study Travel Star Award
For the fifth year running, New Zealand Language Centres (NZLC) Ltd has won the Study Travel (ST) Star Award for Star English Language School, Southern Hemisphere.
The ST Star Awards recognise excellence in the international education industry. The ceremony was held in London earlier this month in front of some 1200 industry representatives from around the world.
The fifth win marked the induction of NZLC into the ST Super Star Hall of Fame, an unprecedented achievement by a New Zealand based international education provider.
Miles Stewart, NZLC Co-Director said the win shows that NZLC has the ability to compete and succeed on a global scale and sets benchmark standards for others to follow.
“Being recognised by our peers as a Super Star organisation demonstrates that NZLC represents a new way of providing industry-leading education and opportunities for our students and our partner businesses. This is something we continue to be extremely proud of.”
NZLC beat out the four other nominees in its category: Greenwich English College Australia, Impact English College Australia, Langports English Language College Australia and Languages International New Zealand.
NZLC is one of the largest English language schools in New Zealand, an NZQA Category 1 school and a member of English New Zealand.
LAE (Italy)
Study Nelson (Germany)