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Consultation on NCEA offshore delivery
The proposal would close a legislative loophole which allows private schools and tertiary education providers to award NCEA offshore.
Exceptions would be made to allow the continued awarding of NCEA through Te Aho o Te Kura Pounamu for domestic students based offshore, and where government relationships exist to support it (such as in the Cook Islands and Niue). Where tertiary education providers are awarding standards that lead to other qualifications as well as NCEA, they will continue to be able to award standards leading to those other qualifications.
As NCEA has been developed for a New Zealand context, it is not readily transferable internationally. Therefore, awarding NCEA for study done overseas would present difficulties in moderation and quality assurance, which could create risks to the quality and international credibility of NCEA qualifications.
The Ministry would like to hear your views on this proposal.
Click here to download the NCEA Consultation Document.
To have your say, email your submission to legislation.consultation@education.govt.nz
Consultation closes 14 June 2019.
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ENZ launches digital Media Centre
ENZ Chief Executive Grant McPherson said the ENZ Media Centre will act as an entry point for international and New Zealand media to spark their interest and improve their understanding of the richness and breadth of New Zealand’s international education offering.
The Media Centre will start small but grow over time – helped by contributions from education providers. Their stories will range from profiles of their world-leading research and academics to innovative teaching programmes and unique courses.
“Each year, New Zealand attracts some 125,000 international students to our shores for the education experience of a lifetime. But the excellence, quality and diversity of these experiences is not widely understood.
“Through the Media Centre, we hope to broaden the discussions about what international education in New Zealand covers. For example, in addition to stories profiling international students in New Zealand, we will also share news about New Zealanders studying and interning offshore and the success of New Zealand education exports on the world stage.”
The content and design of the Media Centre is a result of consultation with ENZ’s international staff and PR agencies as well as discussion with education providers, regional economic development agencies and peak bodies. All content – written stories, listicles, think pieces, infographics and photography – is free to use.
“Telling the story about international education in New Zealand is an important part of ENZ's work. Last year, we worked with marketing and communication agencies in nine markets to generate more than 2,000 pieces of coverage. The Media Centre will support these efforts and help to lift the quality and quantity of coverage, including more up-to-date stories direct from our education providers,” said Grant.
Visit the Media Centre here: https://media.enz.govt.nz/
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ENZ announces Tripartite Fund awardees
The fund awards each university $30,000 to progress research with university partners in China in areas such as cancer research, national parks and conservation, and media and information.
The New Zealand-China Tripartite Fund is an ENZ-sponsored initiative that has been seeding research collaborations between New Zealand and Chinese universities over the last 15 years.
ENZ’s Regional Director – Asia, John Laxon, said ENZ was committed to showcasing and supporting the reputation of New Zealand universities in China, particularly their high-calibre researchers and postgraduate programmes.
“We look forward to further partnering with New Zealand universities, and to welcoming more Chinese students to study in New Zealand – ranked as the best English-speaking education system in the world by the Economist Intelligence Unit’s Educating for the Future Index 2018”.
2019-20 fund awardee Dr Mingsheng Li, Massey University, said he was excited about using tripartite funding to advance his work on developing media and information literacy (MIL) for students and teachers in China in collaboration with his university colleague, Professor Stephen Croucher and research partners at Shenzhen University and Yunnan Normal University.
The Tripartite Fund has helped cover travel and logistics costs for Associate Professor Mick Abbott of Lincoln University to collaborate with Tsinghua University and Kunming University of Science and Technology in conducing comparative research of Chinese and New Zealand national parks, and conservation and heritage areas.
Dr Abbott said the fund’s ongoing support had been invaluable in its outcomes for numerous staff exchanges and shared research outputs.
“It also enabled Lincoln [University] to work with partners to present an exhibition in Beijing in 2017 on the development of the National Parks in Aotearoa New Zealand, which over 50,000 people attended.”
Associate Professor Jun Lu said AUT was grateful for the Tripartite Fund which enabled them to start a great relationship with two Chinese universities.
“We established collaborative research projects in various health and medicine areas and expanded our research to three Chinese universities.
“The latest round of funding will enable us to consolidate existing ties and expand our collaboration to more Chinese universities and academics in all universities involved.”
New Zealand’s former Ambassador to China, John McKinnon, opening the exhibition on the development of New Zealand's national parks at the Museum of Chinese Gardens and Landscape Architecture in 2017. The project was made possible by the New Zealand-China Tripartite Fund.
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Creating a China-first digital ecosystem
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.
ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.
Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).
The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.
The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.
ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.
In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.
Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.
Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.
ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.
“We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.
ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.
“We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”
Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code:
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New travel rules for New Zealand from 1 October 2019
The NZeTA (New Zealand Electronic Travel Authority) needs to be granted before traveling to New Zealand. It can take up to 72 hours for an approval to come through, so anyone coming to New Zealand should apply with plenty of time. Requests can be made via the official app or Immigration New Zealand’s website. There is a small fee.
Who needs an NZeTA?
- People visiting or in transit from a visa waiver country — that is, a country whose passport holders do not need to get a visa before they arrive in New Zealand.
- People travelling on a passport from a transit visa waiver country, and who will be in transit through Auckland International Airport’s transit lounge on the way to another country.
- Permanent residents of Australia.
What does this mean for international students?
People who are planning to come to New Zealand to complete a short course, such as an English language course, will need to apply for an NZeTA if they are coming from a visa waiver country.
International students who need a visa to study will not need to get a NZeTA.
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English New Zealand and Universities New Zealand sign MOU
The MOU was signed on 19 June between Universities New Zealand, the peak body representing all New Zealand universities, and English New Zealand, which represents 22 private and state-owned English language schools (all Category 1) in 12 destinations around New Zealand.
As part of the MOU, each of New Zealand’s eight universities will accept the Accredited Pathways Assessment ofan individual English New Zealand member as evidence of meeting their English language proficiency requirements.
The Accredited Pathways Assessment for English New Zealand members will be in addition to the quality assurance requirements that all member schools must meet, over and above NZQA requirements. Member schools with accredited assessments will show the Accredited Pathways Assessment quality mark in addition to the English New Zealand membership logo.
With approximately 20,000 students per year from over 75 countries studying at English New Zealand member schools, the memorandum will encourage a diverse range of students to consider a quality pathway to higher education in New Zealand, adding to the sector’s diversity and sustainability.
English New Zealand Chairman, Wayne Dyer, said English New Zealand and Universities New Zealand have been working together for some time to encourage and enable pathways to tertiary study in New Zealand.
“This agreement is a significant step forward and combines rigorous quality assurance with pragmatism for the benefit of individual students and for New Zealand’s international education sector as a whole,” Dyer said.
Universities New Zealand Chief Executive Chris Whelan agreed the university sector benefited enormously from these sorts of partnerships.
“But we enter them only when absolutely certain that they meet the rigorous quality standards expected of New Zealand university education and qualifications,” Whelan said.
“The fact that we have signed this MOU is a vote of confidence in the high quality of English New Zealand’s accredited providers.”
ENZ Chief Executive Grant McPherson said the agreement was a great example of the ongoing collaboration between the university and English language sectors.
“The MOU will go a long way to enabling the long-term growth of the international education sector.
“This is in perfect alignment with the New Zealand International Education Strategy, with its focus on the sector’s sustainable growth,” McPherson said.
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Around the world in five
GLOBAL
Four Worlds of Work: Preparing students for the global market
According to consulting firm PwC, students will need to prepare for four possible ‘worlds of work’ by 2030, including scenarios such as innovation outpaces regulation, big companies are king, and social responsibility trumps corporate agenda.
GERMANY
Germany’s foreign enrolment grew again in 2018
The number of international students in Germany has climbed once again, with 374,580 international students enrolled in German universities in 2018, up from 358,900 in 2017, according to an annual trends report from the German Academic Exchange Service.
UK
Chinese students’ applications to UK universities up by 30%
The numbers of Chinese students applying to UK universities exceed those from Northern Ireland for the first time, with UK higher education benefitting from tensions between US and China, according to experts.
GLOBAL
In the future, will acquiring relevant skills matter more than earning a degree?
There has been a lot of talk about the need for graduates to acquire certain ‘soft skills’ if they are to survive in a future fuelled by technologies such as automation and robotics.
INDIA
India allocates $86.1 million to create “world class institutions”
India’s finance minister Nirmala Sitharaman has proposed to allocate $86.1 million NZD to create “world-class institutions” in a bid to attract a greater number of international students. However, concerns have been raised over the “ambitious campaign”.
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Keynote speakers pose challenges
Unconscious bias, new models of collaboration and poetry readings in fish and chip shops are just some of the subjects examined by NZIEC’s three dynamic keynote speakers.
Guy Ryan
Imagine if every New Zealander unleashed their potential to change the world.
That’s the bold vision of Guy Ryan, founder and CEO of the charity Inspiring Stories.
Guy called on the audience to reimagine education by:
- Discovering new models of learning and collaboration.
- Creating powerful experiences and building degrees and qualifications around them.
- Harnessing technology and having content delivered by world-class people here and overseas.
- Fostering connectivity and partnerships, and thinking more about global opportunities.
New Zealand is capable of meeting challenges, says Guy, because we are “the tiny nation that can”.
Dr Lisa Coleman
Dr Coleman is Senior Vice President for Global Inclusion and Strategic Innovation and Chief Diversity Officer of New York University.
She challenged the audience’s thinking with questions such as:
- How are Millennials and Generation Z students asking us to think differently about inclusion, diversity and belonging?
- How might unconscious bias manifest itself the same or differently in individuals and organisations? (Take a test to determine your individual unconscious bias at Project Implicit)
- When trying to change an organisation on an issue such as diversity, people at the top and the bottom are often supportive but messages may get lost in the middle. How do we engage the “messy middle”?
- How we do ensure both partners in global partnerships are on an equal footing, rather than having one leading the other?
Professor Chris Gallavin
Soon to embark on a poetry tour of the nation’s fish and chip shops, Professor Chris Gallavin is both a poet and Deputy Pro Vice-Chancellor of the College of Humanities and Social Sciences at Massey University.
He told the audience that education should not be about passing on information, but about “learning how to do things with the stuff we know”.
Professor Gallavin called for a more collaborative future, with education providers engaging with industry, politics and broader society to help solve the world’s problems.
“The revolution is coming, whether we like it or not, and it will be driven by young people,” he says.
“Universities need to change our view of how we see ourselves in the world, from bastions of knowledge to centres of collaboration.”
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Insights from China
Session One: It’s all about the relationship: that’s the main message to emerge from a panel discussion between education providers that have partnered with institutions in China.
Professor Alister Jones is Senior Deputy Vice-Chancellor of the University of Waikato, which has a joint institute to fully deliver its degrees at Zhejiang University City College in Hangzhou.
“It can take 15 to 25 years to create those relationships so it’s important to maintain your China team,” says Alister.
Steve Burt, Director of International Education at Kāpiti College, says his school began developing its ties with schools in China by working with a Chinese education bureau eight years ago.
For the Eastern Institute of Technology (EIT), developing relationships with organisations in China’s provinces help it diversify and build on its strengths in viticulture and wine.
Fred Koenders, EIT’s Executive Dean for Commerce and Technology, says China is looking to increase its capabilities in vocational education.
Tips for forming partnerships
The panel’s tips for partnering with institutions in China include:
- Do your research.
- Be prepared to invest time and money into developing the relationship.
- There is no substitute for face-to-face communication.
- It’s critical to have a fluent Chinese speaker on your team.
- Your Chinese partners may become friends for life.
Session Two: Digital marketing in China
China has a unique and challenging digital landscape. So how can New Zealand’s education sector use digital marketing to effectively promote themselves in China?
Euan Howden, ENZ’s Director of Marketing Platforms and Campaigns, and Jordi Du, New Zealand General Manager of digital agency UMS, shared their insights into China’s social media landscape at NZIEC.
Is WeChat enough?
Jordi advises education providers adopt an omni-channel approach to digital marketing in China, rather than relying on WeChat.
He says it’s important to look beyond WeChat because:
- There are barriers to registering a WeChat official account.
- It can be expensive to invest in content, media and campaigns.
- It’s difficult to measure conversion.
- WeChat isn’t the right channel to target Generation Z (born from the mid-1990s to early 2000s) or possibly Generation Y (born from 1980 to 1994).
ENZ’s approach
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has created bespoke digital technology to share the New Zealand education story with Chinese students.
We have multiple touchpoints with our Chinese audience, including an official WeChat account, a China-hosted version of our Study in New Zealand website, email, online media and a WeChat mini program to encourage students to use our My StudyNZ tool to connect with New Zealand education providers.
Creating a content strategy
When it comes to content strategy, Euan says some things are the same in China as they would be anywhere else.
“People want relevant content, in the right place, that resonates with them and makes them want to learn more.”
He advises using your own sources, such as current students, alumni, parents and agents, to create and share content across channels and tools.
Euan also suggests:
- Choosing the right platform by understanding where your target audience is.
- Developing carefully targeted content in the best possible format.
- Aligning with ENZ’s campaigns for better brand recall.
- Exploring and making use of key opinion leaders (KOLs) in China.
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ISANA NZ: Upcoming workshops
Register now for ISANA NZ's upcoming workshops.
Professional development workshops
ISANA NZ is offering two professional development workshops this spring:
- In Dunedin on 23 October. Click here to register.
- In Auckland on 5 November. Click here to register.
Mental health first aid workshops
In addition, ISANA NZ is offering two workshops in Dunedin and Auckland to help education professionals become more confident assisting students in the area of mental health.
- Dunedin: 23-24 October at the University of Otago. For more information, click here.
- Auckland: 5-6 November at Sorrento in the Park. For more information, click here.
The workshops are limited to 15 places only, so be in quick to register here.
Furthermore, Wintec is hosting free Mental Health First Aid Training for students. These events will be held in Hamilton but students from any area of New Zealand are welcome. For more information and to register, email info@iamher.org.nz or phone 021 100 7363.
