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Showing 10 of 1954 results for NARSC 2016 conference registration fees student pre advance late July 2016
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Eighteen million views and counting
Yichen is a cartoonist with five million followers on Weibo. (Weibo is one of the most popular social media platforms in China. A mix of Twitter and Facebook, it’s used by more than 30% of Chinese internet users.)
Yichen was accompanied by a team from Sina.Com. A multimedia outlet, Sina.Com owns Sina Weibo (which hosts Yichen’s account). Its education outlet, Sina Education, was the first professional education-focused online media platform in China. An interactive campaign involving Sina Education; Yichen’s dedicated visit Weibo account and her own personal account, and ENZ’s Weibo account, ensured maximum profiling of this visit on these channels.
The group visited eight institutions in Dunedin, Otago and Queenstown to raise the profile of the South Island as a study destination.
“Yichen’s followed by millions in China for her quirky and positive cartoons and posts about life. She began sharing her work on Weibo when a student at Tianjin Normal University, and has gone from strength to strength since then. Her work is clever, creative and innovative – all qualities that speak to the way that we seek to position and profile New Zealand education,” says Regional Director – Greater China Alex Grace.
“What better way to grow awareness and build preference for New Zealand than inviting Ding Yichen and Sina.com here to truly experience studying in the South.”
From the trip, Yichen produced posts illustrating her New Zealand experiences, which have been viewed 18 million times to date, and Sina.com are publishing content about New Zealand on a specific mini site.
Alex says giving the group a taste of New Zealand’s course content by doing – rather than just showing or telling – made all the difference.
Yichen took part in an animation taster class, took a cooking class, delved into winemaking, and drew with our students.”
“I encourage providers hosting international guests to think about how they can make their visits stand out by ‘doing’, as well as telling and showing. Kiwi students learn by doing, and our guests are here to understand us and our education system better. Let’s make it memorable!” says Alex.
The trip was part of Education New Zealand’s visiting media programme, which brings international media to New Zealand from targeted print, online and broadcast organisations.
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Apply on Behalf explained
The service, which goes live early next week, will allow third parties to lodge visa applications on behalf of students.
Different versions of the flyer have been produced for education agents applying offshore, and for education providers.
Education agents are legally allowed to provide immigration advice to offshore student visa applicants only. Education providers can help students complete and upload the forms online, but they are not allowed to provide immigration advice.
To use Apply on Behalf, education agents and providers need to create their own Immigration ONLINE account on the Immigration New Zealand website.
The account shows a summary list of applications and PDF versions of application forms and supporting documents that third parties submit to Immigration ONLINE on behalf of students.
A third version of the information flyer, for students, updates the one produced when online applications became available for students last August.
Later this year, eVisas – passport-free and label-less visas – will be available to students from visa-waiver countries (these are countries whose citizens do not need a visa to travel to New Zealand).
Also later in 2015, education providers will be able to view their students’ visa status through Immigration New Zealand’s VisaView service.
Download the online application flyers:
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Bound for Asia
In September Lauren will move to Shanghai to begin her exchange at East China Normal University, one of the oldest and most prestigious universities in China to study the Global Curriculum programme as part of Victoria University's Study Abroad and student exchange programme.
“I expect my Chinese language skills to improve as well as my knowledge of Chinese consumers through living amongst them. Longer term I view this as an amazing opportunity to form networks with new friends, future colleagues and business partners.
“The university is also close to Fonterra’s headquarters in China. I will be interning there one day per week. This will give me a chance to link what I am learning in the classroom with actual business cases. The tangible benefits of learning the language are already becoming clear. I recently wrote my first email in Chinese,” says Lauren.
Increasing Kiwi students’ cultural awareness and understanding of our Asia-Pacific neighbours will strengthen their global connectedness and deepen New Zealand’s links in the Asia-Pacific region.
Through their Asian study experience students will gain confidence in operating in an international context and obtain knowledge and skills that will help them in their future careers.
Not only will some students make lifelong connections through these study experiences, all of them will be great ambassadors for the quality and strength of New Zealand’s education system.
With one of New Zealand’s greatest challenges being to overcome the lack of awareness of our education offerings, having some of our best and brightest participate in study in Asian markets is another way of raising our profile.
More about the Prime Minister’s Scholarships for Asia, including full list of recipients, can be found here.
Read Minister Joyce’s press release announcing the awardees here.
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ENZ Business Plan: Building a decade of growth
We hope it was thought-provoking as you consider your strategic goals, plans and ambitions.
ENZ’s focus for the next financial year and future years is on ensuring momentum in the right areas: diversifying student attraction, growing international delivery, and continuing to play our part in developing the wider benefits of international education for New Zealand.
We shared our new market categories, which identify what we believe are the best future market prospects following an extensive evaluation process, and are where we’ll direct our marketing and intelligence-gathering resources.
If you couldn’t join us, watch the video of the Dunedin update, or download a summary brochure.
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Studyinnewzealand.com translated
Insights gained from search analytics, student visa and enrolment data as well as interviews with students, has enabled us to serve relevant and compelling content to our audiences from these countries in their local language.
The new content, along with a rigorous website testing programme to make it as easy as possible for prospective students to connect to institutions and agents, has helped lift the referral rate to institutions by as much as 170 percent in some sectors.
Country sites – a landing page and relevant sector pages, used for our Always On campaign activity which provides a base level of digital marketing in selected countries.
Language home pages – a home page with a link to the global English language site
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ENZ programme review
Through this, they have access to tools in our Brand Lab, are listed on our website, and we send student leads their way through studyinnewzealand.com.
We’re reviewing the way the programme operates and is administered now that it’s been underway for a year. The project to review the programme is currently open for tender on the New Zealand Government Electronic Tenders Service.
We know there are improvements to make to the programme and challenges to address, and this programme review reflects the points you’ve raised with us. Immigration New Zealand is a key party to this review and will be consulted throughout.
ENZ staff will continue to manage the programme during the review. We haven’t reappointed a Channel Development Manager at this stage; if you have any queries, please contact us through agenthelp@enz.govt.nz.
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US scholarship winners create valuable legacy
Participating universities and ITPs funded US$500 tuition or living costs awards, and ENZ funded US$2,000 travel awards to help students pay for their flight to New Zealand.
The collaboration is part of ENZ’s commitment to the Institute of International Education’s Generation Study Abroad initiative to double the number of students from the U.S. who study abroad by the end of this decade. Also in support of this ENZ will host a reception at the New Zealand Embassy in Washington DC during the inaugural IIE Summit on Generation Study Abroad in October.
Students who received awards in the first round of the scholarships have now returned to the U.S., but not before leaving a fantastic record of their time in New Zealand on the Study in New Zealand Instagram account, which now has over 1,000 followers. “Students who received awards in the second round will soon start posting photos and videos of their experiences,” says Amy Rutherford, International Market Manager, North America. “Make sure you follow the account to see what these ‘Kiwi Ambassadors’ get up to!”
New Zealand has seen significant growth coming out of the U.S. this year, with a 22 percent increase in the total number of U.S. students holding student visas. “The U.S. government is making concerted efforts to increase the number of U.S. students who study overseas, and those efforts appear to be working,” says Amy.
“The U.S. is predominately a tertiary market, and I will be hosting a session at NZIEC 2015 to discuss the opportunities for New Zealand institutions there. It would be great to see you at the session!”
The list of successful students and home and host universities:
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New Zealand’s agriculture training pique’s interest of Moroccan delegation
The delegation was led by Amine Mounir Alaoui, who is the head of the Mohammed VI Polytechnic University and Executive Vice President of the OCP Foundation. The university was set up by Moroccan phosphate exporting company, Office Chérifien des Phosphates. During their visit the group visited Waikato, Auckland, Massey and Lincoln universities, as well as meeting with government agencies, Universities New Zealand and research partners in the new Lincoln Hub. Education New Zealand facilitated the visit.
The main purpose of the visit was to explore the potential for cooperation in the agriculture and agri-tech area for the Mohammed VI Polytechnic University’s new School of Agriculture. They were impressed with the capability and applied/industry-based approach of the New Zealand universities, and were especially interested in research cooperation and the potential for student exchange, study abroad, PhD study and teacher training.
Mohammed VI Polytechnic University is less than three years old, but it has ambitious plans to be the leading institute in Africa with 10,000 students enrolled by 2025. It is a state of the art university located in the new city of Benguerir, close to Marrakech, and hosts three living labs – the new green city itself, a local phosphate mine and an industrial plant.
The delegation promoted Morocco as a secure gateway to Africa and a bridge to western countries.
Now that links have been made, the focus will be on identifying some key areas of research collaboration and gradual expansion of the education partnerships – perhaps more simmer than spice, but still warmer than a zero degree Lincoln day!
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Improving ENZ’s agent programme
ENZ’s agent programme has enabled agents recommended by both education providers and our in-market teams to become part of ENZ’s ‘Recognised Agencies’ programme. Now that it’s been underway for a year, we’re reviewing the way the programme operates and is administered to make sure it can:
a) Add more value from our work with agents to increase international student numbers; and
b) Protect New Zealand’s reputation as a high quality education destination.
Martin Jenkins & Associates Limited have been appointed to undertake the review, and will interview a range of agents, providers, government agencies and ENZ staff. The review is due to be completed by the end of September.
ENZ staff will continue to manage the programme during the review. However, while the review is underway no new applications for ENZ Recognised Agency status will be processed.
If you have any queries, please contact us at agenthelp@enz.govt.nz.
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Introducing new GM Marketing and Channel Development, Paul Irwin
Hannah Lee Darboe, who fulfilled the role of Acting GM for this team, returned to NZTE recently to take up the role of Director, Business Improvements.
What attracted you to the world of international education?
The GM Marketing and Channel Development role at Education New Zealand builds on highlights from previous roles in my career. Namely, international marketing in Asia with the Economist Intelligence Unit, advertising and communications consultancy to a range of education sector clients (Open Polytechnic; TeachNZ, Ministry of Education; and Agriculture ITO), and the ever-evolving world of digital marketing. Additionally, I’m really impressed with the contribution that international education makes to both New Zealand’s economy and our cultural ties with other countries.
What will you be doing as GM Marketing & Channel Development?
I'll be helping shape ENZ’s international marketing strategies across brand, digital media, social, agents, events and whatever other opportunities we identify. My goal is to work with the marketing team and the rest of ENZ to build on their great work to date. Particular areas of interest are how we can continue to position the Think New brand against our competitors, increase our use of data for insight and conversion, and how we integrate and optimise all our activity, noting the different challenges of each particular market!
What’s on your to-do list for the next three months?
First, to build my understanding of a very complex industry! ENZ and New Zealand’s education providers operate across a wide range of sectors and countries. From a marketing perspective, we use best practice digital marketing, events and agents, while also equipping the industry with a wide range of tools and marketing material.
Second, to better understand the needs of the different education sectors (I really look forward to meeting you all in due course!).
Third, to look to ways to “optimise” our activity, building on past learnings, fine-tuning to the different dynamics of each country and their student populations, and bringing my expertise in integrated marketing to ensure we have the best marketing mix to achieve our collective objectives.
What excites you most about your new role?
I’m excited to be working in a role that delivers economic, social and cultural good. Equally to be working with such a large group of smart, passionate people across ENZ and the entire New Zealand education industry. It’s exciting to be working in an industry that’s part of the “knowledge economy”, which has really strong foundations but equally huge opportunity for innovation and further growth.
What challenges do you expect to face?
There are many challenges in international education, but these are what make the role interesting and rewarding. There’s the complexity of the markets and diversity of sectors. Then there’s being on top of the fast-changing world of marketing today, driven by new digital technologies and channels and access to more and more data. As always, there’s the juggling act between global efficiencies and consistency and in-market tailoring of activity. And last, but not least, being mindful of each education institution’s particular needs, past learnings and future ambitions.
