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Showing 10 of 1954 results for NARSC 2016 conference registration fees student pre advance late July 2016
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New penguins arrive in New Zealand
They are the third group of scholarship students sent to New Zealand by the Chilean Government since the "Penguins Without Borders" programme was expanded from 40 to up to 100 students during the Prime Minister's trade mission to Chile last March.
The students, known as penguins due to Chile’s distinctive black and white school uniform, are here to expand their international outlook. The breadth of study options and experiences here are a major drawcard.
Regional Director for Latin America, Lisa Futschek, says 140 Chilean students have experienced New Zealand’s world-class education system through the programme to date. In a new development with this cohort, Education New Zealand (ENZ) negotiated the inclusion of single sex schools and private schools in the programme for the first time.
"Feedback from the students themselves, their families and Chilean officials has been really positive. There will be a new administration in power in Chile in March, and ENZ is working hard to secure New Zealand as a continuing destination for these students."
ENZ's work in Chile has already generated media coverage there about New Zealand education and the penguins programme, including stories in key publications including regional El Mercurio newspapers and national TV stations Canal 13 and CNN Chile.
Business Development Manager Richard Kyle says the wide range of course options for students in New Zealand has engaged both the Chilean students and the media.
"It really is a distinctive strength of our schools that we can meet individual learning needs and interests by offering such a diverse curriculum and extra-curricular activities. It’s one of the first things past penguins talk about and it’s something that’s piqued Chilean media interest when they’re reporting on what these students will see and do."
To watch an interview (in Spanish) with New Zealand Ambassador John Capper about the penguins, go to: www.cnnchile.com/noticia/2014/01/24/escolares-chilenos-estudiaran-un-semestre-en-nueva-zelandia.
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Schools: roadmap workshop summary
Download the school sector summary paper.
ENZ is facilitating the Strategic Roadmap programme to help each sector, and New Zealand’s international education industry overall, to outline what success will look like in the future and develop a plan to get there.
Everyone, regardless of whether you attended the workshop, is invited and encouraged to read the summary document and send comments, questions or ideas to Greg Scott, Project Manager for the school sector.
Greg, who has been seconded from Middleton Grange School for this project, says the workshops were designed as the first of many opportunities for schools to provide input into the Strategic Roadmap process.
“During the workshops, participants reported a wide range of motivations for and benefits from enrolling international students. An exciting array of ideas emerged of what might be possible by 2025 – our roadmap destination – and the workshops demonstrated that our sector has the vision and ideas required to make a significant difference in the next 10 years.”
Greg says he was particularly impressed by the high level of creative thought: “The ideas put forward by the participants are well worth reading and reflecting on.”
Advisory Groups have been formed for each sector to provide advice and feedback to Project Managers and the sector roadmap development team during the roadmap process. These groups are tasked with representing the views of the sector throughout the process, and will also act as a communications conduit between their sector and project managers.
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Growth in the outdoors
The Outdoor Education New Zealand (ODENZ) cluster has been working since 2002 to develop this niche, and enrolments are rising from northern Europe.
ODENZ chief executive Ian Reedy says the participating schools from across the country are united by two things: passion for the outdoors, and awareness that joint marketing efforts are the way to go.
ODENZ is growing the international outdoor education business through a concerted multi-year campaign, with support funding from Education New Zealand. The aim is to end up a self-sustaining organisation with a regular ‘in-market’ presence in northern Europe.
In 2012 there were 184 international students recruited to outdoor ed programmes at participating schools. Figures for Term 1 2014 show an encouraging trend, with 20 percent growth against the same time in 2013. This year they come from Germany, Norway, Switzerland, Austria and Luxembourg.
The aims for 2014 and 2015 are to increase the number of schools in the cluster, and to increase the numbers of students on the ground – or the water, or high on the rockface…
ODENZ is one of several clusters supported by Education New Zealand. Others include independent schools, faith schools and regional groupings. Email us for more information about our support for clusters.
For information on the outdoor cluster, email info@outdoorednz.co.nz or see www.outdooreducation.co.nz.
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Digital win in Dubai for NZ educational product
On 6 March, Kiwa Digital was named the winner in the Best Free ICT/App Product category at the Gulf Educational Supplier & Solutions (GESS) Exhibition in Dubai. The award was for Kiwa’s highly successful multi-lingual digital version of Milly, Molly and the Bike Ride.
GESS is the leading educational trade show in the Middle East, attracting 300 exhibitors from 60 countries, and featuring the latest in educational information and communications (ICT) technologies.
Kiwa Digital’s CEO, Rhonda Kite, is thrilled with an award from the “most exciting educational market in the world”.
“We are very proud to have been recognised by some of the most respected names in the education sector as providing a solution that serves education needs throughout the Gulf.”
Kiwa Digital’s work on expanding its global markets has been supported by an International Education Growth Fund grant and Education New Zealand market access support for education publishers. This is to take advantage of the remarkable innovation that technology is bringing to the education sector.
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Agent inbound tours kickoff in April
This is the start of the 2013/14 round of agent visits supported with Education New Zealand funding on a regional and niche market basis.
The programme gives regional and sector groups the opportunity to introduce agents directly to their specific education offering. It follows the inbound agent funding offered to regions in 2013, when nine regions hosted 38 agents from 12 different countries involving 75 institutes and schools.
This year the programme was altered to require matched funding, so hosting organisations contribute half of the costs. It was also expanded to include speciality groups, such as the MARA scholarship coordinators (and one agent) who will tour the New Zealand universities they send scholars to.
Regional groups hosting later in the year include Education Wanganui Export Network, Bay of Plenty, Venture Southland, Grow Wellington, and International Education Manawatu.
The list of region/sector groups awarded funding this year is shown on the Education New Zealand website, including the countries the agent groups are coming from.
To secure matched funding hosts have set up programmes for agents from priority markets that showcase pathway opportunities and foster alumni networks. They have also developed 12-month forward plans in order to build and maintain effective relationships with the visiting agents. All collaborative regional programmes were supported by the local economic development agency.
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Campaigns go live
New marketing campaigns are launching in these key markets in April and May – the first major campaigns to use the ‘Think New’ brand.
Kathryn McCarrison, General Manager Marketing and Channel Development, says the campaigns aim to raise awareness about New Zealand and provide information to people interested in studying here to support their decision-making, and to capture contact details.
“Our research shows that New Zealand is close to halfway behind the awareness levels of key competitor countries: we’re just not top of mind when students overseas are considering their options.”
“So these campaigns have a dual focus: to continue to raise awareness of New Zealand as a place to study generally, and to build up a database of students actively considering New Zealand for introduction to institutions and/or agents.”
“The countries targeted are those identified by industry and in our market research as areas of significant potential growth in the near future.”
The China campaign launched on Friday 11 April, with India to follow after Easter and Japan in May.
“As well as being the first major campaigns to use ‘Think New’, they’re also the first trial of a partnership approach with key education agencies. These agencies will amplify the campaign messages through their own networks,” adds Kathryn McCarrison.
“While the campaign messaging will be sector-focused – universities in China, tertiary education in India, and English language schools in Japan – agencies will advise prospective students on New Zealand education as a whole.”
“Using such a targeted approach allows us to refine our campaign messaging tightly – to be sure we’re reaching people already considering studying in New Zealand with information relevant to their home country in order to generate high quality enquiries.”
“It’s a formula we’re trialling with a view to repeating it in other countries.”
For more information about the first campaign off the block, read this story about the ‘Think New’ China campaign.
You can see where it fits into New Zealand’s overall education marketing activities in China here.
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Think New enters India
India is currently the second largest and fastest growing source of international students to New Zealand. Education New Zealand (ENZ) is looking to build on this positive momentum with a new marketing campaign.
While New Zealand is well known in India for cricket, tourism and to some extent movies such as The Lord of the Rings and The Hobbit, there is still work to do to improve awareness of New Zealand as a high quality education destination.
Kathryn McCarrison, General Manager Marketing and Channel Development, says: “Those who know New Zealand like New Zealand but there is a lack of awareness about us as a high quality international study destination. This campaign aims to help fill this knowledge gap.”
The campaign challenges prospective students who are already thinking about study abroad options to take the next step and convert their general interest in New Zealand into active consideration.
Visitors who register their interest in studying in New Zealand on the Education New Zealand (ENZ) campaign website will be contacted by a pool of New Zealand specialist education agents who can provide more information about the courses, the criteria and support with the application process.
Popular Indian Premier League (IPL) coach of the Chennai Super Kings and former New Zealand cricket captain Stephen Fleming is fronting the awareness raising campaign. By expressing interest, prospective students will be automatically “in to win” an exclusive dinner date with Stephen Fleming. Fleming’s team is having a great IPL season and he is highly regarded in Indian as among the best captains the Black Caps ever had.
“The New Zealand tertiary education sector has a huge range of programmes available. As well as being specialists in a number of areas we also offer niche and vocational courses which are less developed in other countries so New Zealand really stands out from the crowd.
“We want to continue to grow the number of high quality Indian students studying in New Zealand and for them to secure meaningful jobs, particularly in industries experiencing skill shortages such as I.T, Engineering, Agriculture and Forestry and Construction. We hope that this campaign will help us to achieve this goal,” Kathryn says.
ENZ is working with ten of the top Indian agencies on this campaign. These agencies will amplify the campaign messages through their own networks, reaching many thousands more students.
The campaign will run from 12 May to the end of June, building on a strong public relations strategy that ENZ has been running in India since October 2013.
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ANZA workshop
Education New Zealand’s Channel Development Manager Kaye Le Gros presented the Think New brand and the New Zealand Education Story to agents in a seminar that showcased New Zealand. Immigration New Zealand also presented immigration updates at the seminar.
Almost 100 education institutions attended the three day workshop, including 44 from New Zealand, along with around 60 work and travel organisations and service providers.
Agents from 50 countries were there, all focused on sending students and youth travellers to our side of the world.
For the first time, Brazil was the top agent country, reflecting the popularity of New Zealand and Australia as study destinations for Brazilian students.
Next year’s workshop is coming to New Zealand – mark 28-30 April 2015 in your diary for the workshop at Sky City in Auckland. Kaye says this will be a great opportunity for regions and groups to consider familiarisation visits for agents visiting New Zealand in 2015.
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Flying Kiwis off to Chile
“We’ve had a fantastic response to this year’s call for Flying Kiwi nominations. Forty one schools from all around New Zealand put forward some outstanding students for consideration – it’s been a quite a task to narrow it down to just seven students,” says Mr McPherson.
“These senior Spanish students will spend three weeks in Santiago, going to school and living with Chilean families, immersing themselves in the language and the culture.” The Flying Kiwis programme was developed in response to the successful Chilean government-sponsored Penguins without Borders programme which sees Chilean students coming to New Zealand to study. “New Zealand is the first country to develop such an exchange with Chile and I am thrilled to be able to give our young people the chance to experience a taste of the Chilean way of life. “One of last year’s Flying Kiwis said he wasn’t very confident speaking Spanish before he went but the experience in Santiago helped him get top marks in end of year exams. And he plans to go back to South America in the future.
“Flying Kiwis and Penguins without Borders create bonds between our countries and lifelong connections for both the Chilean and New Zealand students taking part,” says Mr McPherson. Almost 240 ‘Penguins’ have studied in New Zealand since January 2013. There are currently 96 Chilean young people studying at schools in Auckland, Wellington and Christchurch.
Chile is a small but growing source of students for New Zealand and is our second largest source of students from South America, after Brazil. Chilean high school students value the opportunity to improve their English language skills as they experience a different culture and lifestyle living with New Zealand families.
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ENZ to increase investment in South East Asia
General Manager International Peter Bull says New Zealand’s historic ties with the ASEAN region leave New Zealand well placed to grow and deepen its education activities as its nations develop and prosper at rapid pace.
“Recent fairs, events and several other business development initiatives in South East Asia have been very successful, with many leads for New Zealand’s institutions and business in progress. We want to build on this momentum by investing in more highly skilled and capable locally-based employees to support the fantastic team there already.”Previously managed as two regions by South Asia Regional Director Ziena Jalil and South East Asia Regional Director Izak Human, the new regional structure will take effect from 30 June and be led by Ziena Jalil, based in Delhi.
Izak Human, who is based in Kuala Lumpur, will assist with the transition until September 30. All the staff in ENZ’s offices in Delhi, Mumbai, Jakarta, Kuala Lumpur, Bangkok and Ho Chi Minh City will remain in their current positions.
“I thank both Regional Directors for their significant contributions to our industry to date. Izak has supported, advised and helped to develop New Zealand’s international education activity in South East Asia for the last four years, and Ziena has played a major role in turning New Zealand’s second largest source of students, India, into our fastest growing market.”
“I look forward to the opportunities ahead for ENZ’s newest region, but I also ask for your patience and support during this time of transition.”
The location and role descriptions for the new South East Asia positions are still being determined and further updates will be provided in future issues of International Education News.