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Showing 10 of 1954 results for NARSC 2016 conference registration fees student pre advance late July 2016

• Attention budding marketers

  The first competition will be open to SSEA students from selected institutions who are currently pursuing an undergraduate programme in business, marketing and/or related disciplines. Students entering must submit a marketing strategy designed to promote New Zealand as an education destination in their own country for a 12 month period. The strategy must outline how the programme will form part of a longer three-year strategy, an indicative budget and return on investment.

  ENZ will look for creative, critical and innovative strategies which demonstrate new thinking and fresh ideas in line with ENZ’s ‘Think New’ brand values. The five winning entries (across India, Indonesia, Malaysia, Thailand and Vietnam) will win an all-expenses paid four-week internship trip to New Zealand. The second and third placed entries in each country will also receive a prize.

  The second competition is targeted at secondary school students in South East Asia. Students will be invited to submit a 700-word essay clearly demonstrating their take on the theme of Think New: Think New Zealand. Winning students will win a prize and have their essay published in a prominent publication in their home country. This competition aims to help students research and learn about what it would be like to live and learn in New Zealand.

  Both competitions will be concluded by 30 June.

• WeChat – THE Chinese social media

  WeChat has become a default social networking tool for Chinese users.

  WeChat is China’s version of WhatsApp or Viber but with many additional social networking features. Released in January 2011 it is the largest standalone messaging app with more than 500 million monthly active users of which 15% are based outside of China.

  WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, sharing of photographs and videos, and location sharing. It is well integrated with other social networking services. Photographs can be enhanced with filters and captions, and an automated translation service is available.

  To understand the scale of WeChat’s growth, the following statistics are interesting:

  25% of users check WeChat more than 30 times a day Subscribers spent US$15.3B on mobile data using WeChat last year 86.2% of WeChat users are aged 18 to 36 WeChat users consume more content on WeChat than any other app.

  When it comes to marketing, WeChat has a number of advantages;

  Relationship building - WeChat acts like a customer relationship management (CRM) tool due its one to one communication, allowing a personal conversation between brands and followers.

  Customer Feedback - Customers also use WeChat for collecting information, opinions and comments about products. It is a great platform to gauge consumer satisfaction and to collect followers’ feedback.

  Education New Zealand’s WeChat platform was launched last August and has more than 2,500 followers. It is designed to enhance the awareness and understanding of New Zealand education among Chinese students and parents.

  Alexandra Grace, Education Counsellor of the New Zealand Embassy Beijing said, “Through the New Zealand’s official Weibo and WeChat, we hope to engage more stakeholders in China about New Zealand’s quality education, encourage exchanges and interactions, promote and enhance cooperation in early, secondary, higher education, and vocational education between the two countries.”

  If you are on WeChat, follow Education New Zealand and let us know how this new marketing tool is helping to grow awareness for your business.

• INZ “Apply on Behalf” almost here…

  The new service will allow overseas-based education agents to submit visa applications online on behalf of their clients.

  Education agents based in New Zealand, as well as education providers, will be able to help students complete and submit an online application, but they are prohibited by law from providing immigration advice.

  …and eVisas coming soon

  Later this year, eVisas – passport-free and label-less visas – will be available to students from visa-waiver countries (these are countries whose citizens do not need a visa to travel to New Zealand).

  Also later in 2015, education providers will be able to view their students’ visa status through Immigration New Zealand’s VisaView service.

  We will have more detail on all this in upcoming eNews.

• Learning on the land – Semillero Rural students arrive

  Semillero Rural, the Chilean Ministry of Agriculture's scholarship scheme for vocational students from the regions of Chile, enables students from agricultural schools to learn new skills, develop their English language capabilities and apply their new knowledge by working on a New Zealand dairy farm or in fruit production.

  Students then return to apply their new skills at home.

  This year 18 students are enrolled in programmes at the National Trade Academy (NTA) and 14 students are studying at Otago Polytechnic in Cromwell.

  “The 18 students enrolled with NTA are participating in an English plus Agriculture Programme,” says Craig.  “The programme consists of six weeks of learning English, including agriculture terminology, and developing knowledge of health and safety, milk production, fencing, animal husbandry, pasture management and more.

  “The students enjoy visiting local farms, learning to ride motorbikes and quad bikes, and learning new fencing skills. The biggest difference between farms in Chile and here in Canterbury is the scale of farming. In spite of New Zealand being a much smaller country, our farms are much bigger in terms of land area, the number of cows milked and the use of technology to improve production.”

  During trips to recruit students and build the programme, Craig’s learnt to build relationships first and to be flexible.

  “You can’t just take a programme over to Chile and say this is it. We need to be flexible and ask what would work for them,” he advises.

  “The other point is to be patient. Nothing happens overnight as there is a process that has to occur. However, once you get final approval it will happen quickly so, as a business, you have to be ready to act. Feedback is also important and you will need to visit the market more than once to build relationships and trust.”

  “In my view it is better to look for partner organisations, such as institutions with similar courses, who can promote NZ study opportunities to their graduates, who can then follow up with agents as to enrolments. Chilean parents are fully involved with the whole process and they like to be able to know who they are dealing with,” he adds.

  In 2008, NTA contracted a person in Chile to act as their representative, a move that has expanded their network of contacts and proved highly successful.

  “The support of New Zealand Trade and Enterprise and the Ministry of Foreign Affairs and Trade in the early years was critical, as is the more recent support of ENZ as they understand the market and can assist with introductions that we likely couldn’t make ourselves.”

  The ‘Semillero Rural’ scholarship was the pilot for the Primary Sector Training Visa recently approved in New Zealand for Chile.

• International education growth – 376k investment

  Successful International Education Growth Fund (IEGF) recipients include Tai Poutini Polytechnic, who will develop of a range of study tour programmes for tourism professionals in China, and the University of Otago, who are developing ecology and sustainability papers for students studying the tropical ecosystems of East Malaysia.

  Two projects are focused on delivering masters qualifications offshore, while others relate to new products and programmes, marketing initiatives and exploring new channels to market.

  Educational publishers BIOZONE International and Kiwa Digital received co-funding to boost exports of digital learning resources. BIOZONE International are developing a digital platform for their high school biology resources and Kiwa Digital will be establishing a new distribution channel in North American market for their experiential digital books.

  The successful recipients are primarily focused on China and the US markets and includes universities, polytechnics, schools, private training providers, and the education technology sector.

  Education providers and businesses can apply for matched funding up to $50,000 from the International Education Growth Fund, which is administered by Education New Zealand.  In this latest round, 29 applications were received.

• New website for MOE

  The new website will become the gateway to and go-to source for all government information about education, and replaces the former MOE website (www.minedu.govt.nz), which was decommissioned on 30 June 2015.

  The new website is part of a suite of changes MOE has made to its online presence and visual identity to work better across all channels, including online and with mobile technology.

  In line with the change to www.education.govt.nz MOE is also changing its email address from @minedu.govt.nz to @education.govt.nz.

  Now would be a good time to update the relevant email addresses and any links you have to the old website.

  Don’t worry if you miss some however, as emails sent to @minedu.govt.nz address will continue to work, as an ongoing rule.

  Please share this information with anyone else, including agents, who you think would appreciate receiving this update.

• Focus on Regional Growth

  This is at the heart of our Regional Partnership Programme, currently involving 13 active regional groups and supporting a wide range of activity, from development of strategies and implementation plans to innovative collaborative marketing and shared services models.

  Earlier this year, regional coordinators from across the country participated in a workshop to share ideas and identify priorities. Common themes included; strategies for working together with local and regional government, the need for robust regional leadership and governance, and the benefits of developing shared services and resources.

  “Regional collaboration is a natural platform for innovation and adding destination value for our customers,” says Greg Scott, Business Development Manager. “There is an enthusiasm across the country for working together and some exciting new developments.”

  Two examples from the South Island of initiatives funded by the Regional Partnership Programme recently are:

  • a Work Ready Programme being piloted by Study Dunedin, working with Enterprise Dunedin, to offer a six-week seminar based programme at the University of Otago, designed for international students who want to find employment in New Zealand after graduation;

  • an India Skills Scholarship Programme developed by Christchurch Educated, working with the Canterbury Development Corporation offering graduate tertiary qualification pathways to employment. One of the first successful graduate engineers has just finished with an A-grade average and is working for construction company, Ganellen, on the Christchurch rebuild.

  Enquiries about the Regional Partnership Programme are welcome at any time, and can be made by emailing greg.scott@enz.govt.nz.

• Agent engagement in Thailand

  Delivering his welcome speech, H.E. Mr Reuben Levermore, New Zealand’s Ambassador to Thailand, emphasised the niche strengths of New Zealand education; how we can best stand out from crowd and the importance of agents as key partners in raising awareness.

  The workshop included speakers from New Zealand Trade and Enterprise and Immigration New Zealand, Thai government partners and local New Zealand alumni, to help give agents a good understanding of the value of New Zealand’s education offering and to provide them with a range of tools to sell New Zealand as an education destination.

  Chortip took a new approach to the workshops – presenting on market trends and statistics, while also showcasing niche courses offered in New Zealand such as film, animation and sports management. The workshop topics included: cyber security and health IT in Thailand; labour market information; overseas engineering programme accreditation and approval by the Council of Engineers Thailand; criteria for establishing equivalence for New Zealand education qualifications by the Bureau of Education Testing under the Thai Ministry of Education; and ‘Apply on Behalf’ online visa application training by Immigration New Zealand.

  This was the first full day workshop delivered in this style offered to Thai education agents and was well received by participants. ENZ will continue to support agents in Thailand in promoting New Zealand as a study destination, with further activities planned in the coming year.

• New Zealand education hits the airwaves in Brazil

  A radio competition was the latest initiative supported by ENZ to do just that in Brazil.

  The competition saw Latino International Studies partner with Radio Rock 89FM, leveraging the latter’s 30^th anniversary celebrations to give the promotion a “30” theme: Comemore os 30 Anos da Rádio Rock na Nova Zelândia (celebrate Radio Rock’s 30^th anniversary in New Zealand).

  To win: contestants needed to convince the judges – in a maximum of 30 words – why they were the most worthy recipients of the 30-day trip to New Zealand.

  The prize: was 30 days of English language learning course at Language Schools New Zealand in Queenstown including accommodation, insurance, air tickets and NZD1,000 in spending money.

  The lucky winner was Carolina Sant’ Ana, a 24-year old dentist from São Paulo. Her winning sentence was exactly 30 words in Portuguese and translates as: “I would use 30 words to convince LAE International Studies that 30 days in New Zealand would yield 30 years of memories and stories, as the 30 years of the Rock Radio.”

  An overjoyed Carolina received her prize at the New Zealand Consulate on commenting, “I can’t wait to visit New Zealand, to meet its lovely people and see its natural beauties. Definitely, it is a dream coming true”. She is planning to travel to New Zealand at the end of October.

  The results: The campaign ran from 21 May to 17 June and during this time:

  • New Zealand education was promoted to more than 2 million listeners
  • Two interviews were aired with the director of Latino International Studies, Sao Paulo to explain the competition and promote study in New Zealand
  • Almost 1,000 people from several Brazilian states entered the competition.

  Campaigns such as this offer invaluable opportunities to reach and engage with a huge audience of prospective students.

  

  Above: Carolina Sant’Ana and her family holding her prize

  

  Above: Carolina Sant’Ana and Guy Hughes (Language Schools New Zealand)

  

  Above: Carolina Sant’Ana holding her prize

• Alumni Voices showcase NZ education across South East Asia

  The 10 filmed or ‘hero’ interviews have been a large focus, with the clips having premiered at a range of ASEAN 40 events celebrating 40 years of diplomatic relations between New Zealand and ASEAN. They’ve also screened at numerous ENZ events, including some high-profile media events in Vietnam during Minister Joyce’s recent visit, as well as various organised media gatherings across our four target markets in the region.

  Through speaking more closely with these alumni to arrange the 40 interviews, an added bonus is that we’ve been able to really strengthen our relationships with them and have brought a lot of them on as unofficial ENZ ambassadors. We’ve organised plenty of in-market media interviews and as of early September, have achieved over $200,000 worth of PR value with each individual sharing some awesome testimonials of their time spent studying in New Zealand – something that’s proving to be a really powerful message for prospective students.

  The 40 individuals were selected from a range of ASEAN countries and provide a strong mix of age, gender, industry and institutions.

  We have the likes of Dr Mazlan Othman, Project Director of the Mega Science 3.0 project in Malaysia, who became her country’s first astrophysicist after graduating from the University of Otago in 1981 and once held the position as Director of the United Nations Office for Outer Space Affairs.

  There’s Singapore’s Dr William Tan, a Massey and University of Auckland graduate who credits his time in New Zealand for launching his career which has earned him the titles of Paralympian, cancer survivor, marathon runner and neuroscientist.

  Then we have H.E Chea Serey, a Victoria University of Wellington graduate who is currently the Director General of the National Bank of Cambodia.

  Across all interviews, we found a number of common themes: New Zealand’s encouragement for critical thinking, the freedom to choose their own course of study and the warm and welcoming society.

  Click here view the videos.