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New Zealand a ‘dream’ destination for German students
Olga was accompanied by IEC Online’s Marketing Coordinator, Carolin Stechel.
“Our overall goal was to raise the profile of New Zealand as a study destination across Germany, and to promote the Dream NEW scholarships,” said Olga.
The pair visited the Universities of Mannheim, Paderborn, Mainz and Potsdam.
There was strong interest among the students, not only for the education offerings at New Zealand universities and ITPs but also for New Zealand and its lifestyle.
“It was fantastic to see that many students had already been to New Zealand, either during their high school years or for a gap year after high school.
“The fact that they are keen to spend a semester in New Zealand during their university time shows their great passion for the country, and the strong ties they have with New Zealanders.”
The webinar enabled Olga and Carolin to connect with students from all over Germany, and students who attended the workshop at the embassy had the chance to talk to the ambassador, HE Rodney Harris.
“In general, it was clear that there is great interest in New Zealand and the country is perceived as a ‘dream destination’ by German students,” said Olga.
However, as education in Germany is free, the international tuition fees tend to discourage many students from choosing New Zealand as a study destination.
“Given this situation, it was a perfect opportunity for us to promote the Dream NEW scholarships that cover the full tuition fees for one semester.
“The students were excited about this opportunity and asked many questions about the application criteria, timing, and so on.”
“All in all, it was a perfect mix of activities to reach out to a large number of German students and promote New Zealand as a high-quality and safe study destination.”
Runway to New Zealand
Runway to New Zealand was the result of a collaboration between fashion schools from AUT and Massey University, and two leading fashion institutions in India, the National Institute of Fashion Technology and the Pearl Academy. The project was supported by ENZ and by India’s premier fashion body, the Fashion Design Council of India.
Runway to New Zealand brought together six two-person teams of Kiwi and Indian student designers to create collections on the theme of ‘Future World Connections’. The project required the students to put together a ‘Think New’ collection using Indian sustainable fabrics to produce next generation contemporary garments.
The Indian judging panel and other officials L-R: John Laxon, ENZ; Varun Bahl, designer; Amit Aggarwal, designer; Sunil Sethi, FDCI; Rohit Bal, designer; Rina Dhaka, designer; HE Grahame Morton, High Commissioner; Jugnu Roy, ENZ
A panel of celebrity Indian judges judged each team’s efforts. The Indian students from the two winning teams secured two-week internships at the participating New Zealand fashion schools, where they will gain first-hand experience of New Zealand’s innovative teaching style.
The Kiwi students had the opportunity to spend a couple of weeks in India leading up to the fashion show, when they could see and touch the beautiful locally-produced fabrics, and observe local processing techniques and artisanship.
Aishwarya Jain and Claire Nicholson from the other winning team from AUT University, and their ‘Dystopia’ garments
The project has initiated discussions between the participating institutions that may well result in further exciting partnerships and collaborations.
Runway to New Zealand has boosted the profile of New Zealand as a high quality destination for fashion studies among the Indian aspirants. The event was attended by high profile Indian fashion media, resulting in coverage across a variety of outlets.
Student visa approval rates available
The list of approval rates for student visas is updated every year by Immigration New Zealand and relates to the change to Rule 18 of the Programme Approval and Accreditation Rules, which was implemented in October 2015. Only relevant student visa categories are counted to produce this list, which covers offshore student visa applications only.
The rule change brought in to effect different programme entry requirements for international students from countries with a student visa approval rate below 80 per cent. English language entry requirements for international students from countries with a student visa approval rate of 80 percent or above remained the same.
Organisations have until 2 March 2016 to reflect the updated approval rates.
Promotional opportunity in Japan
The advertising rates range from around $800 NZD for a quarter page (available to schools only) to $5800 NZD for a two page colour spread, with five other options in between.
The 2015 magazine can be viewed here.
The Guidebook is distributed free of charge to 30,000 schools, universities and education organisations and is a highly-respected Japanese-language source of information on studying in New Zealand. For details on the guidebook, including content and distribution, download the Keibunsha’s proposal. [link to proposal once uploaded]
For those interested in advertising in the guidebook, please fill out the form included in the proposal and email it to minori@kbunsha.com by 29 February.
ENZ will also update existing information with new images and content to give the guidebook a fresh new look that best showcases New Zealand’s education offering.
UIP data collection: go-live 31 March
There is a temporary exemption from the new requirements for providers that offer only English language training, but any UIP that provides English language training only may still use the UIP data collection system to return data if they wish to do so.
The new system is an outcome of the recent change to Rule 5.1.3 of the Private Training Establishment Registration Rules 2013, making the requirement to submit information to the Ministry of Education using a new automated data system a condition of PTE registration.
For more information about the data and how to submit it, follow these links:
- UIP Data Collection – SMS Specification document (available on the STEO website) explains which providers are required to submit data and how the data must be submitted.
- Services for Tertiary Organisations (STEO) website provides more information about the data collection project.
If you have any questions, please email UIP.Datacollection@education.govt.nz.

Get tips and tools at ENZ’s Seminar Series

The seminars are being held in mid-March in six locations around the country. The morning and afternoon seminars are self-contained so you can opt to attend one or both. And, you can eat your lunch while watching the launch of the New Zealand School Story!

Each seminar will be limited to 40 participants so be quick off the mark to register.

Please register separately for each session, including the lunchtime launch.

Seminar details

Seminar 1 (9.30am- 11.30am): Personas: Understanding your Audience

Knowing how your audience think and behave is the most important step in connecting with them. In this session ENZ’s General Manager of Marketing and Channel development, Paul Irwin, and International Brand Manager, Kaylee Butters, will share the New Zealand International Student Personas, which were developed as part of a global research project. We'll introduce you to tools you can use to improve your student recruitment and student experience.

Morning tea will be provided.

Lunchtime session

Launching the New Zealand School Story (12noon – 1.00pm)

In this lunchtime session we will launch the New Zealand School Story. We'll take you on the journey from the planning through to the development of the final suite of resources – all of which will be available on The Brand Lab. We’ll also suggest ideas as to how you can use this story in your own international marketing activity.

Bring your own lunch – coffee and tea will be provided.

Seminar 2 (1.30pm- 4.30pm): Creating Effective Digital Marketing Programmes

Led by the ENZ digital marketing team, this interactive session will focus on the basics of digital marketing. We'll show you how to develop an effective programme from strategy to set-up, through to launch, evaluation and optimisation. We'll help you to decide where to focus your efforts, using case studies from ENZ's own marketing activity.

Afternoon tea will be provided.

Dates and venues

Date	Seminar	Venue
14/03/2016	Auckland North Shore	Bruce Mason Centre - The Promenade, Takapuna
15/03/2016	Auckland CBD	Cliftons - 45 Queen Street
17/03/2016	Wellington	Royal Society of New Zealand - 11 Turnbull St, Thorndon
21/03/2016	Tauranga	Trinity Wharf - 51 Dive Crescent, Tauranga
22/03/2016	Dunedin	Dunedin Public Art Gallery - 30 The Octagon
23/03/2016	Christchurch	Tait Technology Centre – 245 Wooldridge Road

Please register separately for each session, including the lunchtime launch.

Introducing Joyce Hu in Taiwan
What is your role at ENZ in Taiwan?
I joined ENZ in October 2015 as Education Marketing Manager in Taipei, replacing Jamie Chien. I divide my time between ENZ (30 percent) and MFAT at the New Zealand Commerce and Industry Office (70 percent), where I provide executive and administrative support to the Director. At ENZ, I report to Regional Director – Greater China Alexandra Grace.
What are your priorities in this role?
My priorities are to:
- Raise the profile of New Zealand education to agents
- Support New Zealand education providers doing business in Taiwan, by introducing them to local stakeholders
- Organise and run ENZ’s marketing and promotional activities on behalf of ENZ
What’s your connection to New Zealand?
I have participated in an MFAT management course in Wellington, and also escorted a Taiwan television crew to New Zealand to shoot a feature programme on New Zealand business and society.
I have a lot of experience in running events, managing official visits and dealing with requests for consular assistance from New Zealanders in Taiwan.
I am passionate about New Zealand as a lovely place to live, to work, and to study, and I enjoy telling the New Zealand education story in Taiwan.
I look forward to meeting more New Zealand education providers when they visit here, so please email me at joyce.hu@mfat.govt.nz if you have any questions before your visit.
Staff changes at ENZ
South and South East Asia
It is with regret that we are saying goodbye to Regional Director – South and South East Asia (SSEA), Ziena Jalil, and Lead – International (SSEA), Francesca Hilbron, who have both decided to pursue other opportunities this year. ENZ wishes Ziena and Francesca all the best in their new endeavours.
To ensure ENZ continues to maximise the opportunities the SSEA region offers New Zealand education providers, these two key roles will be filled on an interim basis from February 1 to June 30, while permanent replacements are found.
Stepping in to these roles will be:
John Laxon – Acting Regional Director India, (South Asia)
John Laxon is taking the role of Acting Regional Director India, along with his current role as Regional Director, Middle East. John will continue to be based in Riyadh, but will spend some extended periods working out of India.
Grant Fuller – Acting Regional Lead, South East Asia
Grant Fuller, based in Guangzhou, will be Acting Regional Lead, South East Asia on a part-time basis. Grant has previously been NZTE Trade Commissioner in Singapore, Malaysia and Indonesia, worked in Minister Joyce’s office and led the Board and Ministerial team at NZTE. Recently he has been working with MBIE, ENZ and Wintec on projects in Asia.
Providers can feel confident that they can rely on continued support from the capable and experienced in-market SSEA staff led by Ben Burrowes, and Wellington-based John Mollo, with whom many of you work on a regular basis.
The Americas and Europe
Lisa Futschek – Regional Director, the Americas and Europe
The country portfolio of Wellington-based Regional Director, Lisa Futschek, has changed. While continuing in her role as Regional Director for the US and Latin America, Lisa will swap her responsibilities in Japan and Korea for those in Europe. Lisa previously worked for MFAT in Germany so is well-placed help drive growth in the Europe market.
Cecily Lin – Acting Regional Lead North Asia (Japan and Korea)
Cecily Lin, based in Wellington, will be Acting Regional Lead, North Asia (Japan and Korea). Cecily’s experience as International Market Manager, Latin America and North Asia, makes her an excellent fit for a deeper role in supporting providers in Japan and Korea.
Other changes
It is also with regret that we announce the departure of two other staff who are moving on to new challenges:
- Sam Hoben – Senior Advisor, Strategy and Governance, has moved to a new role at the Ministry of Social Development.
- Cheryll Wagener – International Events Coordinator, has taken up a role closer to her home on the Kapiti Coast.
Both Sam and Cheryll have made important contributions to ENZ, and we wish them well in their new roles.
Rachel Brandon has joined the team as International Event Coordinator on a three month contract.
Rachel has recently returned from Japan where she was part of the JET programme for three years. With a degree in international relations, experience as an international student in the Philippines and more recently as customer service lead for an online retail organisation, Rachel will bring valuable experience to the international event team.
Telling the whole New Zealand story
We want to see the benefits of international education spread across all regions and sectors, so ENZ has boosted its team to better support international education growth in the regions.
New appointees Sarah Gauthier, Sahinde Pala and Jo Keane join Christchurch-based Business Development Manager, Greg Scott, to ensure ENZ’s Regional Partnership Programme activities are well-supported by a team of highly-experienced international education practitioners.
ENZ’s General Manager Business Development, Clive Jones, says, “I’m excited about starting 2016 with a strong regional team who are committed to helping our regions achieve growth. Greg and the team are passionate regional advocates, who are keen to get stuck in and work with regional providers and agencies to put plans into action.”
Many of you will be familiar with the new Regional Project Managers:
Sahinde Pala has joined ENZ from her role as Marketing Manager at LSI Language Studies International Worldwide. Sahinde is based in Auckland.
Sarah Gauthier moves back to ENZ after her recent work as ‎Export Education Coordinator at Dunedin City Council. Sarah will be based in Wellington.
Jo Keane hops Cook Strait to join our Wellington office from her role as International Market Manager at Nelson Marlborough Institute of Technology. Jo starts on 8 February.
Happy New Year everyone!
- Check out the new features on studyinnewzealand.com. Find out what these are here and here.
- Remember to take advantage (and encourage agents to take advantage) of the new ‘Apply on Behalf’ service offered by Immigration New Zealand. Encourage students to apply for visas electronically via Immigration ONLINE. Read more about it here.
- Help us promote New Zealand education in our key markets by sending your good news and student stories to media@enz.govt.nz.
- Join us on LinkedIn for news, announcements, updates and ENZ vacancies. LinkedIn is a great place to learn of event updates as they happen.
- Dive in to the Brand Lab for photographs, graphics and the New Zealand Education story video and to refresh your marketing materials.
- Encourage your LOCAL students to apply for the March 2016 round of the Prime Minister’s Scholarships for Asia.
- Save the date for the New Zealand International Education Conference (NZIEC 2016) to be held in Auckland on 18 and 19 August.
- Consider sharing your insights and practices by presenting at NZIEC 2016. The online application form for submitting proposals will open shortly.