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• New Brand Ambassador video available

  ENZ sat down with Stephen to capture the story of how his New Zealand education shaped his success. Stephen attributes the New Zealand style of learning to his ability to be able to think creatively and problem solve – valuable skills to have when facing the world’s best cricket teams!

  We spent time with Stephen at his alma mater, Canterbury University, where he studied to become a teacher, and at Christchurch school, Medbury, where he offered some advice to a Year 7 cricket team. We also filmed his meeting with an Indian student who is completing a PhD in New Zealand, researching cricketers’ shoulder injuries.

  ENZ is using the Stephen Fleming video to help tell the New Zealand education story in India via social media and at events, including in presentations to prospective students.

  You can watch the video on our YouTube channel. We encourage you, and your agents, to download it for use from The Brand Lab.

  

• Upcoming events

  Event registrations closing Latin America. Registration for events in Brazil, Colombia and Chile close on Wednesday 27 January. Register now.

  Event changes

  Saudi Arabia: With IECHE 2016 having been cancelled, providers with an interest in this promote market should consider alternative marketing events.

  Upcoming events

  Indonesia. Karmela is getting ready to welcome our institutions to the ENZ Fairs in Surabaya and Jakarta at the end of the month. With promotions only just beginning, we already have a good number of students registered to attend the fairs.

  Saudi Arabia: Education exporters focused on in-market delivery in Saudi Arabia may be interested in attending the Ta’leem 5th International Exhibition and Forum on Education (IEFE) in Riyadh on 12-14 April 2016.

  2016 Event Calendar

  We have brought together a great line up of onshore and offshore events for you to participate in this year. Check out the 2016 Event Calendar for events in your priority markets.

• Around the world in five: News round-up
  1. Global: If 2015 was the year of pathways and industry consolidation, The Pie News predicts that 2016 will see our industry dominated by the price of oil, an overhaul of English language products, instant message marketing, the refugee crisis, government changes in both source and destination countries, and innovation in student services.  
  2. Saudi Arabia: Newly appointed Education Minister Ahmed Al-Issa spoke to Arab News about his priorities for the education system and changes to the outbound scholarship scheme. An announcement on scholarship allocations is expected soon.  
  3. China: Chinese students are heading overseas for education at younger ages; Jinghua reports that the proportion of students going abroad for high school has increased from 17 to 27 percent in recent years, in contrast to a decrease from 61 to 44 percent heading overseas after completing high school. Meanwhile, approvals for pathway programmes to Western universities are being curtailed according to Times Higher Education.  
  4. United States: ICEF Monitor reports on recent surveys which compared the perceptions between U.S. students and admission officers as to which communications channels are the most effective for reaching and engaging prospective students. The results may surprise.  
  5. Brazil: The Pie News reports on concerns a proposed tax may have on the outbound study abroad market. Students may need to pay tax on tuition to foreign institutions.

• Saudi event for education exporters

  Ta’leem 2016 is a Ministry of Education-sponsored event focused on connecting providers of goods and services solutions to Saudi education buyers. Alongside an exhibition hall is a forum on education. This year’s theme for the event is Investment in Education.

  The event offers providers an opportunity to gain insight into the opportunities available in Saudi Arabia’s education sector, as well as meet potential buyers and distributors of products and services.

  Several New Zealand organisations are already committed to attend Ta’leem. You can find out more at www.iefe.sa

• NZ universities seek closer ties with Latin America

  The visit built on the universities delegation which accompanied Minister Joyce on his visit to the region in April this year.

  The clear takeaway from the visit was that Colombian, Brazilian and Chilean universities are very open to establishing agreements and developing joint activities with New Zealand counterparts.  Specific projects discussed were student and academic mobility (in both directions), organisation of workshops with researchers, double degree programmes, partnerships to fund sandwich or full PhDs and regular webinars to provide specific information on NZ education offerings.

  Meetings with agents, particularly in Brazil and Colombia, revealed an increase in the number of enquiries on tertiary education options.  Agents provided very positive feedback on NZ post-study and pathway visas making NZ more attractive for tertiary education students. However, initiatives such as the EU Schengen States announcing visa free access to Colombian students from 1 December 2015 are likely to have an impact on the numbers continuing to choose New Zealand.

  Javiera Visedo, ENZ Market Development Manager, ordinarily based in Santiago, is currently on a six month secondment in Bogota.  Lisa Futschek, ENZ Regional Director for the Americas, Japan and Korea, says “We are keen to explore first-hand the market potential in Colombia. Indications are very positive that this is a growth market for us.  But we need to significantly raise NZ’s profile and highlight NZ’s world-class education offerings, and that’s what we’re focusing on at the moment. The opening of a NZ Embassy in Bogota will provide a further springboard from which to continue raising awareness of New Zealand.”

  Julia Innocente-Jones, Director Victoria International, says “This visit has reinforced the many very real opportunities for NZ universities in Latin America.  Colombia in particular holds exciting potential for us.  We have made good in-roads in 2015 in beginning to establish the all-important relationships with our counterparts in-market.  We now need to devise a strategic plan to continue developing these relationships in 2016 and beyond.”

  In addition to following up on the visit, key touch-points for NZ universities in Latin America in 2016 will be the ENZ March roadshow of marketing events, and LACHEC (Latin America and Caribbean Higher Education Conference) is being hosted in Bogota from 12-14 October.  LACHEC organisers are open to hosting a delegation from NZ, including a keynote speaker for the Conference.

  For information on specific outcomes to the visit, please contact:

  Julia.innocente-Jones@vuw.ac.nz or frances.little@aut.ac.nz

• Merry Christmas from ENZ

  Earlier this month I was forwarded a message from the proud and grateful parents of a Chilean ‘penguin’ secondary school student. The parents of this student were sharing with his school how energised and enthused their son had returned home, filled with new experiences, friends and knowledge.

  “Our beloved son is back home. His smile remains the same…his enthusiasm and spirit have been renewed. He comes bearing experiences, friends, brothers and sisters, voices and knowledge,” they wrote.

  It was an inspiring and moving letter, and one that reminded me why we are all involved in international education. One of the benefits of this industry is that it can positively change lives, and not only for the students. The three exchange students my own family have hosted this year have also taught me this.

  At ENZ we don’t see or hear of the individual impact studying in New Zealand has on students, their families and our communities as often as you do, and we can’t measure it in the same way as we can their economic contribution. We know it has an impact though, and it was nice to hear of this example.

  I want to wish you, your families and your students a safe and enjoyable summer holiday.

  I’m looking forward to working with you in the New Year. Till then, have a refreshing and well deserved break.

  Grant.

• Pathway visa announced

  This is great news for our industry and one of the priority actions identified in the international education industry strategic roadmap developed in 2014.  

  The pathway student visa will allow international students to undertake up to three consecutive programmes of study with selected education providers on a single visa that is valid for up to five years. A pathway programme can be offered by a single provider, or by a group of providers. For example, a student could obtain a pathway visa to study for three consecutive years at a school, or obtain a visa to undertake a year of study at an English language institution, progress to a year-long foundation programme, and follow that with a three-year degree programme.

  Over 500 primary, secondary and tertiary institutions have been invited to participate in the 18 month pilot on the basis that they have a student visa application approval rate of 90 percent or higher for the 2014/15 financial year. A list of participating New Zealand education providers is available on the Immigration New Zealand (INZ) website.

  The 18 month pilot period started on 7 December and will enable INZ to evaluate pilot outcomes, such as student transition rates from the first to the second programme of study and how well the arrangements between education providers are working.

  Find out more about the key conditions and features of the pathway visa on the Immigration New Zealand website here.

• Indian student success stories in the news

  You can read summaries of the stories below, and follow the link to read the article in The Hindu. To read the Woman’s Weekly article, you’ll need to get hold of a copy of the magazine itself.

  ENZ is keen to facilitate more of this sort of coverage at home and abroad, so please send your ideas for such stories to media@enz.govt.nz.

  INDIA: Design in New Zealand

  

  Aniket Ujjainkar, an Indian international student was profiled last week in a leading Indian newspaper, The Hindu, which has a daily circulation of more than 1.3 million. Anikat recently secured his dream job as a Creature Assistant Technical Director at Weta Digital. He credits his success to the practical, hands on teaching approach he experienced at Media Design School where he studied towards a Bachelor of Art and Design degree. Film and animation studies are niche courses that New Zealand has particular expertise in. Animation is an emerging market in India with good job prospects and is gaining popularity with students. It is through profile pieces like this that we are raising awareness about New Zealand’s offering in this area. One of New Zealand’s strengths is our focus on work-ready graduates and this first-hand student account powerfully demonstrates how students can apply their skills from study to the workforce. ENZ first met with Aniket when Media Design School kindly hosted an Indian journalist as part of ENZ’s media familiarisation programme.

  NEW ZEALAND: Everest record breakers – Southland Sisters’ Double Joy

  

  This month ten recipients of the Indian New Zealand Sports Scholarships completed their year-long scholarships at New Zealand institutions. Tashi and Nungshi Malik studied a graduate diploma in sport and recreation at the Southern Institute of Technology in Invercargill and were featured in the 23 November issue of the New Zealand Woman’s Weekly magazine.  In April the twins became the youngest in the world to complete the “Explorers Grand Slam” – having reached the North and South pole as well as climbing the seven highest peaks of the world including Mount Everest. They also champion women’s rights, using their mountaineering as a metaphor to demonstrate that women can achieve to the same heights as their male counterparts. The article highlights New Zealand’s reputation as a peaceful destination with friendly people and a great outdoor lifestyle.

  After meeting the group of scholarship students. ENZ saw the human interest aspect in the twins’ story and contacted the magazine. Telling the story of international students and their contribution to New Zealand is a priority for ENZ.

• Farm Cove Intermediate and Luoyang International School: Sister Schools

  International education a priority

  At Farm Cove Intermediate (FCI) international education goals are included in our strategic documentation, as this is an area of high priority.  We recognise the importance of our FCI community becoming Asia-equipped with our Asian neighbours now such a significant part of our lives. However, our FCI links with Asia go far beyond obligation and responsibility as we get so much enjoyment from sharing with both students and teachers from other cultures.  Since our first group arrived from Japan 27 years ago, we have experienced the enormous value of celebrating cultural diversity through our hosting of international students from Asia.

  Sister School relationship established

  We’ve particularly enjoyed hosting students and teachers from our sister school, Luoyang International School (LYIS), which is in Luoyang City, Henan Province, China.  Our relationship with LYIS began with a surprise email from their Principal, Jason Tsai, in 2012.  He had visited our school when he was working in Auckland several years ago.  His aim was to connect with an Auckland school and he believed that we would be a good fit to host a group of his students for short visit. We learnt that LYIS was four schools in one, from pre-school to college, and that students boarded five nights a week.  This modern school of 2500 students was built only four years ago and has a focus on English language learning and using a variety of teaching methodologies.  Our planning all came together and, in less than a year, 15 students arrived for a four week stay, accompanied by the principal and a teacher.  The teacher spent her time working alongside our teachers, while the students mixed freely with their classmates and quickly became part of our school.  The visit went so well that they visited us again in 2014, when we signed a sister school agreement to further promote teacher and student exchange and broaden our educational horizons by adding a global perspective. We agreed to join hands as sister schools and seek opportunities for purposeful, genuine and authentic communication.

  

   

  Collaborative Poetry- a challenge but fun. Students were given Chinese names by the students.

  Sister school visit enabled

  After an initial scoping visit by four FCI teachers to LYIS, and with the blessing from our Board of Trustees we decided to take a group from FCI to China. Support from ENZ’s New Zealand China Sister Schools Fund enabled us to take two teachers on the visit.

  The trip far exceeded our expectations.  It provided amazing opportunities, was so much fun and changed us all.  There were many high fives, welcome to China hugs, hand-made gifts and songs sung as we mixed with the LYIS students.  They had spent months preparing for us.  We enjoyed lessons in practical science, calligraphy, Chinese music, English, Mandarin and physical education.  A night in homestays allowed our students to get a glimpse into Chinese life; the food was really yummy and the excursions to local points of interest were truly memorable.

  Our trip to LYIS really advanced our sister school relationship.  We have developed life-long friends and deepened our understanding of Chinese culture and the Mandarin language.  Our learning flowed out across our school and the wider community, as we shared our daily experiences through social media while we were on the road, and presented to our whole school on our return.  

  Relationship set to grow

  Planning is underway for a group from LYIS to visit us, and for a larger group from FCI to return to Luoyang in 2017. Short-term teacher exchanges are also being discussed.

  

  Students greatly enjoyed learning the art of calligraphy.

  Tips and insights

  If you’re thinking of establishing a sister school relationship in China, here are some things to consider.

  • Do you have the support of your school community for such a venture – including your Boards of Trustees, teachers, parents and the students?  You will need all of these stakeholders to support a successful relationship.

  • Are there good lines of communication between the school in China, or their agent, and your school?  This is essential, so that clear understandings and expectations are established and the potential for any misunderstandings minimised. 

  • How easy is it to travel to the Chinese school from New Zealand and for them to travel to you, and how long will it take to complete the journey? China is vast, and it can take three or more flights plus a lengthy train or coach trip to get to some districts. 

  • How much will it cost each participant?  The cost for families to send their child on the trip, plus the cost of sending the teachers, needs to be calculated. It is important that the group has a clear understanding of what is and is not covered by the trip budget.

  • What sort of preparation is required by students, teachers and parents? Good preparation – especially on the part of the students – is a critical factor as it underpins the success of the trip.  You can support the preparation for Chinese students to come to you by sharing facts, photos, videos and links through social media.  At FCI we put a lot of emphasis on teaching our students to be excellent hosts.  In our experience, students travelling to Chinese schools take about ten weeks of lessons and three family meetings to gain the knowledge and skills that will enable them to have a positive experience.

  • Will your students feel comfortable in the Chinese school environment and vice versa?  China is a very different culture, even more so as you get away from the big cities. Similarly, life in your community is likely to be a totally new experience for the Chinese student.  It is our view that children need to experience cultural differences, but not be challenged to the point where they are overwhelmed. 

  • What does the district around your school and their school offer which would be of interest for the students?  Visiting special points of interest in the local district adds significantly to the experience for the students.

  We really value our sister school relationship with LYIS in China.  By hosting them twice and visiting with both a staff group and later with a student group, we are recognising more and more similarities between our cultures, and learning to appreciate the differences.  Future exchanges will allow us to have more fun, too, as we develop an even greater understanding of one another.

  We are very much looking forward to FCI LYIS China Trip 2017.

  Linda Harvie, Principal - Farm Cove Intermediate School

• Educational Publisher Export Growth Strategy

  

  New Zealand is small country that has had a large impact on educational developments worldwide. We are famous for the quality of our teachers, the progressive nature of our education system, and the innovative approach of our publishing sector.

  A proud history of exporting educational success

  New Zealand-designed educational resources have been used in schools around the world for over 40 years. Our curriculum, from early childhood right up to tertiary and vocational study, is valued and often adapted by other countries. Our test results have for many years been among the highest in the OECD nations.

  Dame Marie Clay’s leadership of the Reading Recovery approach led to a new export industry and revenues streams as the Reading Recovery movement spread to other English-speaking countries, notably the USA. With New Zealand publishers and educators in such demand a highly skilled publishing industry began, led by pioneers Wendy Pye and Joy Cowley.

  Over 30 active educational publishers offering you content and expertise.

  Today there are a large group of New Zealand publishers that offer a wide range of topics across early childhood, elementary, high school, tertiary and adult learning. The New Zealand educational publishing industry now serves more than 60 countries, across many languages, and includes much more than literacy publishing – extending to ESOL, science, mathematics, and innovative new digital resources.

  Major multinational publishers regularly commission NZ content creators to design new materials that will be released worldwide under their brand name. As a result, local publishers are highly flexible and customised in their publishing approaches, and able to produce materials that are culturally attuned to the intended market.

  A snap shot of NZ Educational Publishing

  Innovative ideas made in New Zealand

  A pioneer in the design of effective educational resources Over 30 active educational publishers 30% of revenues gained from exports Major provider of literacy materials to Australia, the USA, Canada, the UK and increasingly Asian markets Many years of developing educational content for major multinationals: Pearson, McGraw-Hill, Houghton Mifflin Harcourt, Scholastic etc Fast-developing digital publishing capability

  The Big Book used for shared reading The small book (8 and 16-page) used for small group reading Reading Recovery – developed by Dame Marie Clay and her team The Te Kohanga Reo movement developed for the preservation of New Zealand’s indigenous language and culture Award-winning digital resources Resources for disaster recovery

  Support programme

  ENZ partners with the Publishers Association of New Zealand (PANZ) to develop an export growth strategy, support access to markets and develop new markets. Examples include support for New Zealand’s Guest of Honour status at the 2012 Frankfurt Book Fair and the 2015 Taipei International Book Exhibition.  Information on the programme and tools can be found here:

  • Export Growth Strategy (2013-2016)
  • Directory of Educational Publishers
  • Educational Publishing Export Grants 

  For more information contact Adele Bryant, Business Development Manager at adele.bryant@enz.govt.nz