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  • Update for industry on Assignments4U issue

    Although I was made aware of the issue late on Friday, I was still taken aback at the tone of the article and some of the implications made.

    The issues raised are of concern to all of us, and we are working on gaining better understanding of the scale of the problem. We do know that it is not, as the article may imply, a problem that is peculiar to Chinese students, nor to students from any other country.

    Education New Zealand’s (ENZ’s) main focus on this issue is to manage any risks to New Zealand's international reputation as a provider of world class education, and to local perceptions of the value of international education to New Zealand.

    We are following a clear plan to manage any impact this issue may have locally and, most importantly, in China. I’d like to let you know what’s underway now.

    Yesterday we responded to media enquiries through a statement, most of which has been reported in the various media items on the matter so far.

    ENZ has excellent relationships within the Chinese education sector and our Regional Director, Greater China, is in touch with Chinese officials to ensure there is no misunderstanding about the issue or the New Zealand Government’s response to the matter.

    I am aware of the efforts everyone our industry makes to maintain New Zealand’s reputation as a provider of high quality education, and you can be sure we are very much focussed on that as well.

    If you have any thoughts, comments or require any assistance, then please get in touch with me, or Senior Communications Advisor, Susie McShane.

    Kind regards,

    Grant McPherson

  • Budget update 2013

    Education New Zealand Chief Executive Grant McPherson says the majority of the additional funding will be invested in growing awareness and preference for New Zealand as an international education destination in key markets, promoting New Zealand’s education services and products abroad, and supporting industry-led opportunities for growth.

    Broadly, Education New Zealand will invest the funding in:

    • Broadening and intensifying our marketing activities in tier one and two target markets

    • Offering increased support to New Zealand international education providers and businesses to achieve greater growth.

    • Deepening our engagement with overseas education institutions and governments

    • Increasing the number of New Zealanders studying overseas by establishing new scholarships and encouraging the take up of existing scholarships.

    “In addition to our own efforts, we will also continue to work with other government agencies to capitalise on all-of-government initiatives to market New Zealand internationally – ensuring a New Zealand education is promoted alongside tourism and other trade initiatives.”

    Education New Zealand will continue to update industry throughout the year about where and how these additional resources are being invested, beginning with the release of our Statement of Intent in May. Following this, we will host a series of industry forums around the country to present our new Business Plan, which sets out Education New Zealand’s priorities for the next three years. These will be scheduled for late June/July and registration information will be sent soon.

    Read the Minister’s press release

  • “Nerds” visit to promote NZ English language schools in Brazil

    During which they will blog about their experiences of New Zealand’s culture and attractions, and promote New Zealand as an English language destination to their large youth audience.

    The Jovem Nerd crew – two presenters, two camera people, a sound technician and a producer – have been brought here by Conversa, an education social media consultancy with Maori Tourism organising the itinerary. Education New Zealand has sponsored the visit.

    “Around 2,500 Brazilian students study in New Zealand annually, but there’s plenty of opportunity for expansion. We see social media as a way of extending our reach into the Brazilian market to capture the attention of young people who want to learn English and have an adventure. New Zealand offers both”, says Kathryn McCarrison, ENZ’s General Manager, Marketing and Channel Development.

    As its name suggests – ‘jovem’ being the Portuguese word for ‘young’ – Jovem Nerd is especially popular with 15-35 year olds, and their podcasts have among the highest audience numbers in Brazil.

    The crew are all huge fans of the Lord of the Rings and The Hobbit movies and are especially interested in visiting ‘Middle-earth’.

    “To be a Nerd is to want to know about things”, says Jovem Nerd producer, Guga Mafra. “A Nerd Tour not only educates, but it also gives our audience real insight into our experience of a place. A Middle-earth experience is an exciting adventure for our audience”.

    A range of English language schools will host the Jovem Nerd crew as they travel around the country. “We’re thrilled to be hosting Jovem Nerd at our schools.  They have a huge following in Brazil, and the Nerd Tour is likely to generate a lot of buzz about New Zealand as a study destination. The last celebrity blogger tour that ENZ organised provided a real boost to our schools’ online marketing efforts,” says Hannah Robinson, Digital Marketing Manager, Languages International.

    New Zealand Maori Tourism (NZMT), which represents over 200 Maori tourism operators, has created an exciting itinerary for the Jovem Nerd crew. “We welcome the opportunity to be involved in this tour and for the chance to share with the people of Brazil the richness of our landscapes, our culture and our people.

    Both Maori and mainstream tourism operators are looking forward to hosting the Nerds on what will be in itself be an epic adventure, worthy of a Rings novel,” says Butch Bradley, Director of Regions and Operations at NZMT.

    The Jovem Nerd crew are in New Zealand from 14 – 30 May.

    You can follow their progress on Twitter #NerdtourNZ

  • School support on the way

    Mary Camp, ENZ’s Business Development Manager dedicated to the schools sector, says schools can expect to see these activities rolling out over the coming months.

    Mary is also chair of the Schools Sector Reference Group. She says that “with 596 schools hosting international students, and no peak body, consultation is a challenge.

    “So we have set up a Schools Sector Reference Group, to create a channel for consultation with the sector.”

    The group provides advice and guidance to ENZ on initiatives planned for the schools sector. The group includes representatives from eight regions. It will meet 3-4 times each year.

    ENZ’s schools sector initiatives include:

    • An exemplar school website showing best practice to attract international students

    • Marketing material focussing on New Zealand’s competitive edge, with room for regions and schools to insert their own details

    • A website review service to help schools maximise the results from their websites (conditions will apply)

    • Case studies of schools showing good practice in export education.

    Further initiatives off the block will include:

    • A professional development programme for International Directors and/or Principals

    • A marketing self-review tool

    • Research into primary and intermediates schools’ decline in numbers.

  • Colombia signs Statement of Intent for greater collaboration

    A Statement of Intent was signed yesterday at a Bilateral Education Consultation meeting held in Wellington. The meeting involved a delegation of senior Colombian government and business representatives along with representatives from Education New Zealand, the Ministry of Education, the New Zealand Qualifications Authority and Immigration New Zealand, as well as some New Zealand education providers.

    The statement reflects a commitment to developing joint initiatives in the internationalisation of higher education, technical and technological education, vocational training and innovation.

    Colombia’s Vice Minister of Education Patricia Martinez Barrios is leading the delegation for talks to build education connections between New Zealand and Colombia.

    The week-long visit, which began on Sunday 26 May, is a significant extension of the relationship between New Zealand and Colombia, strengthened during Prime Minister John Key’s recent trip to Latin America.

    “Education, along with agriculture, is one of two key strands in our bilateral relationship,” Tertiary Education, Skills and Employment Minister Steven Joyce says.

    “The number of fee paying Colombian students studying in New Zealand increased from 207 in 2007 to 727 in 2012, which would suggest Colombia has the potential to become a significant international education market for New Zealand.”

    Delegates will visit Auckland and Wellington, tour facilities such as Fonterra in Hamilton, Agricultural Services Ltd in Palmerston North and the National Trade Academy in Christchurch.

    “Tours like this are a great opportunity for New Zealand to showcase to Colombian education officials its skills and expertise in the Technical and Vocational Education and Training sector, and its links with industry and the labour market,” Mr Joyce says.

    He said the objective of the Bilateral Education Consultation meeting was to “help our education sector build a deeper understanding of Colombia’s education requirements and progress proposals for Colombian PhD students to study in New Zealand.

    “It will also allow Colombian education officials to develop an appreciation of New Zealand’s education system and see how New Zealand, as an excellent place in which to learn English, can support their government’s strategy to make English an official language in Colombia.”

  • Assignment4U website down

    The outcome of the injunction hearing in the Auckland High Court today saw two of the defendants undertake to not engage in conduct that contravenes the Education Act.

    NZQA Chief Executive Dr Karen Poutasi said NZQA was pleased with the outcome of the injunction hearing.

    “The next step in this ongoing investigation is for the large amount of evidence and information collected to be analysed.

    “Today’s court proceedings are part of the strong NZQA action taken in response to allegations of cheating and assessment fraud. Where there is evidence of illegal activity under the Education Act, it is likely further legal action will be taken”.

    Education New Zealand (ENZ) is pleased to see that action has been taken against Assignment 4U in regard to the alleged cheating services.

    ENZ appreciates the efforts everyone in our industry makes to maintain New Zealand’s international reputation as provider of high quality education. The vast majority of education providers in New Zealand deliver great education outcomes for local and international students.

    This action signals both here and abroad how seriously New Zealand takes the integrity and credibility of its tertiary education and qualifications.

    ENZ will continue to work with its contacts in the Chinese education sector and Chinese education officials to manage New Zealand’s education reputation in relation to this issue. We will continue to keep them informed of the New Zealand Government’s response to this matter.

  • Thank you for your help

    International students around the country are being photographed, videoed and interviewed to inform and update these materials which will be used online, at education fairs, during offshore school visits and more.

    Education New Zealand (ENZ) would like to thank the schools and institutions nationwide who have helped us by making available students and locations for new photography, for our new high schools campaign (to be run in Thailand, Viet Nam, South Korea and Japan) and for the Dragons documentary campaign in China.

    A marketing toolkit for education providers is also being developed as part of our revamp of marketing materials. The toolkit will include resources schools and institutions can use in their marketing (such as an image library) and collateral for outbound and inbound international visits, including a promotional DVD about studying in New Zealand.

    Institutions have also helped revamp the New Zealand Specialist Agents (NZSA) training programme, due to be launched in the next few months. ENZ has modernised the training programme for agents based on feedback from institutions, agents themselves and students. Training will be provided online through an interactive, seven-step e-learning programme that concentrates on the most important information agents need to sell a New Zealand education.

    Kathryn McCarrison, ENZ’s General Manager Marketing and Channel Development, says Education New Zealand appreciates how responsive and accommodating institutions have been to requests for help and information-checking over the past few months.

    “Despite being busy, you’ve taken the time to bring your best and brightest to our attention. We can’t create great marketing campaigns without your students’ stories, so thank you for your enthusiasm and cooperation.”

  • Code Administrator transfer to take place in August

    On that date NZQA officially becomes the Code Administrator.

    Until 1 August, Code signatories should continue to contact the Code Office at the Ministry of Education for Code related matters. The NZQA will announce future arrangements for Code signatories, ahead of the transfer.

    The Ministry of Education received 44 submissions on the proposal to transfer functions, including 37 from signatory providers (20 schools, 12 private training establishments, 1 ITP, and four universities), plus seven submissions from sector bodies.

    The majority of submissions supported the proposal, but some questions were raised around potential costs, NZQA’s jurisdiction and ongoing support that would be available to providers, especially schools.

    Potential costs associated with the transfer will be covered by the Ministry of Education and NZQA - there will be no cost to the Export Education Levy.

    The transfer will improve alignment between Code quality assurance and other wider quality assurance processes which NZQA has responsibility for in the non-university tertiary sector. Combining this work in one agency will improve efficiency and avoid duplication.

    As the Code Administrator, NZQA will develop relationships with the Education Review Office, and further its existing relationships with schools. Current arrangements with the Education Review Office and Universities New Zealand on Code-related quality assurance will remain the same, unless changes are discussed and agreed collectively by all parties.

    The Ministry of Education and NZQA are working closely to ensure that all Code signatories are well supported and all functions are carried out as usual during the transition period.

    Current arrangements through which students lodge complaints with the International Education Appeal Authority (IEAA) with decisions reached by the IEAA and Review Panel will continue for the time being.

    A formal notice on this change was published in the New Zealand Gazette on 30 May 2013.

    More information can be found at the Ministry of Education’s website here

  • College of Creative Arts “foots it” with the world’s best

    The US National Association of Schools of Art and Design has granted the College “substantial equivalency”, the most comprehensive international benchmark of quality in art and design education in the world. The College now officially sits alongside such world-leading schools as Rhode Island School of Design, Cranbrook Academy of Art and CalArts.

    “The College of Creative Arts is another great example of a New Zealand education institution footing it with the world’s best,” says Kathryn McCarrison, Education New Zealand’s General Manager Marketing and Channel Development.

    “Based on what we know about how international students make their choices over where to study, the college’s substantial equivalency award is a potential game changer for them.

    “The key drivers of choice all relate to quality and reputation – does my institution choice advance my career prospects? How does it stack up quality wise? What’s its reputation and how does it rank internationally?

    “For this reason institutions need to make the most of any international recognition.”

    Kathryn says this type of recognition is also invaluable when it comes to Education New Zealand’s job of promoting New Zealand as a study destination.

    The College’s School of Design is already ranked top in Australasia by Red Dot, the global design award organization.

  • NZSA e-learning pilot starts

    A variety of agents and stakeholders from different locations around the world were chosen to test the revamped programme ahead of its wider launch in July and August. The launch date is still dependent on the feedback received during the two-week global pilot.


    The new e-learning programme is flexible and accessible. Agents can train at a time and place convenient to them and Education New Zealand (ENZ) can easily update and distribute new information to agents. Providing training online will also allow ENZ to better capture agent information.
    Agents have been kept informed of the changes through Channel Development Manager Kaye Le Gros’ monthly newsletters and at a various meetings in New Zealand and offshore.

    Here are a couple of screen shots from the new e-learning programme:

    agents train1agents train2

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