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  • ENZ launches new tool to help students with visa application process

    Developed as a resource for both students and education agents, the video guides students through the steps of applying for a visa to study in Aotearoa, New Zealand. The video, now available in English, Chinese, Korean, Japanese and Thai, offers students helpful tips to increase their chances of a successful visa application outcome. 

    As we near the October and March period when Immigration New Zealand (INZ) receives its highest volume of visa applications it is important that students not only apply early for their visa but also complete their application properly to ensure it is processed as quickly as possible. INZ recommends that students apply at least three months before their intended travel date to give them the best chance of having their application decided in time.  

    The visa videos are free to download from Brand Lab and can be used across the marketing channels of individual education providers. The English language version of the video is also publicly available on YouTube and on the Study with New Zealand website. 

  • Viet Nam Market Insights: Opportunities and Challenges for New Zealand's PTEs and ELS Providers

    On 29 August, Education New Zealand Manapou ki te Ao (ENZ) held an Insights Accelerator session for representatives from Private Training Establishments (PTEs) and English Language Schools (ELS) across New Zealand. ENZ’s Market Manager - Viet Nam, Van Banh, delivered a presentation that outlined Viet Nam’s current market trends, barriers to student recruitment, and essential tips for providers aiming to strengthen their presence in this dynamic country.  

    The session had 30 representatives from 20 PTEs attending, demonstrating how New Zealand education providers are recognising the opportunities for growth given the country’s expanding economy and growing middle class. As Van noted " Viet Nam offers significant growth opportunities, but success will require a tailored approach that addresses both the evolving demands of Vietnamese students and the competitive landscape." 

    The demand for English language skills is particularly high in business, technology, and education, as Vietnam continues its global integration. This makes New Zealand's high-quality ELS programmes attractive. 

    For PTEs, the country's growing economy requires a workforce with practical, vocational skills, which New Zealand’s providers are well-positioned to offer. Many PTEs and ELS institutions provide pathway programmes that help students transition into higher education or industries with globally recognised qualifications, Vietnamese students are attracted to New Zealand programmes that enhance employability both in Viet Nam and internationally. 

    Van added that despite these opportunities, there are some challenges.  

    “Tough competition from other study destinations and the changing preferences of Vietnamese students—away from traditional English and vocational courses—will require providers to adapt and innovate. The country's rapid development and young population present long-term growth potential, but strategic planning and market responsiveness will be key,” said Van. 

    The slides from the Accelerator Session can be found here. You can also watch a recording of the session here - https://youtu.be/KQE22JV1t2w

     

  • Around the world in five

    Australia  

    Agent survey shows perceptions of Australia and Canada falling as students look to alternatives - Study Travel Network  

    The latest Agent Perception Survey from Navitas has demonstrated the impact of policy changes in Australia and Canada on demand and how the countries are viewed, and also shows that students are casting the net wider for higher education options and that demand for alternative destinations is growing. 

    India 

    Foreign Education: How AI is transforming study abroad for Indian students - Investing Abroad News | The Financial Express 

    Future of overseas education is set for major transformative shifts, driven by advancements in AI and immersive technologies. AI-led Virtual Reality tours are just one aspect that is set to revolutionise student exploration of overseas campuses.  

    South Korea 

    South Korea on track to attract thousands more international students within the decade - ICEF Monitor - Market intelligence for international student recruitment 

    At the same time as leading Western destinations – e.g., Australia, Canada, the Netherlands, the United Kingdom – are applying brakes to slow or reverse the expansion of their foreign enrolment, several Asian destinations are doing the opposite: pursuing policies to boost international enrolments to record-high levels. Japan, Malaysia, Taiwan, and South Korea have all set ambitious new international enrolment targets. 

    United Kingdom 

    UK planning for new English language testing system for visas - StudyTravel Network 

    The UK government is considering replacing the Secure English Language Test (SELT) with a Home Office-owned testing model as part of an overhaul of the language requirement for student visas. 

    United States 

    US sees continued growth in international applications - The PIE News 

    International applications to US institutions continued to grow in 2024/25, though at a slower pace than in previous years, a new survey published in August 2024 has revealed. 

  • NZ Education Fair in Bangkok sets record for provider attendance

    ‘Tis the Season for international education events in Thailand and the increasing numbers of providers and agents is testament to the popularity of New Zealand as a study destination amongst Thai students. The series of events held from 30 August to 2 September included an agent seminar, the Bangkok Education Fair and then mini fairs held in Chiang Mai and Chonburi. 

    The agent seminar was attended by 108 education agents from 79 companies, including a significant number of new agents. Education New Zealand Manapou ki te Ao’s (ENZ) Thailand Team delivered a presentation that covered insights into New Zealand’s brand health as a study destination and the current landscape of the Thai student market. Updates were well received, with feedback indicating that the majority of attendees were either satisfied or extremely satisfied with the content and the networking opportunities provided. This positive response underscores the value of agent engagement in Thailand. 

    Agent one one-on-one meetings with Avondale College.

    The Bangkok Education Fair, held on 31 August, saw the largest number of education providers in attendance in ENZ’s history. ENZ’s Market Manager for Thailand, Chortip Pramoolpol said that there were 79 representatives from 60 institutions, including all eight New Zealand universities, 44 schools, vocational institutions, private training establishments, and English language providers. 

    “The fair attracted 1,460 visitors, offering students and parents an excellent opportunity to connect directly with education providers.  

    “Prospective students and their families engaged in one-on-one discussions about New Zealand’s academic programs, student life, and pathways to success. The event garnered positive feedback, with 84% of surveyed sector representatives reporting satisfaction or extreme satisfaction with the fair,” said Chortip. 

    Prospective students talk to Nicki Sephenson about study opportunities at Mountain View High School in Timaru.

    At the opening ceremony, New Zealand Ambassador Jonathan Kings presented the Alumni Hall of Fame Awards. These annual awards honour alumni who have achieved notable professional success, gained significant social recognition, and positively contributed to promoting New Zealand as a premier study destination. 

    New Zealand Ambassador Jonathan King (centre) and the former Interior Minister of Thailand, Purachai Piumsomboon (centre right) with ENZ‘s Jaruwan Pongiaruwat (second from left) and Chortip Pramoolpol (second from right). They are pictured with the Alumni Hall of Fame awardees and KOLs.

    ENZ also organised a special seminar featuring three distinguished guests. Purachai Piumsomboon, the former Interior Minister of Thailand, spoke about his experience sending all three of his children to study in New Zealand from primary school through university. Additionally, Peterpan and Lilly Nichapalak, two influential figures with nearly one million followers, shared their personal stories about how studying at New Zealand high schools positively transformed their lives. 

    In the lead-up to the Bangkok fair, ENZ organised a series of events aimed at expanding outreach to Thai students. From August 27 to 29, ENZ conducted a school roadshow across six schools in Chonburi, delivering information sessions about studying in New Zealand. A notable highlight of the roadshow was a simulated classroom experience hosted by a New Zealand school, allowing Thai students to get a taste of the New Zealand education system firsthand. 

    Dr. Jane Berry from Avondale College demonstrated NZ simulated classroom for Thai students to easily understand the interactive Periodic Table.

    Following the main fair, a mini fair was held on 1 September in Chiang Mai and Chonburi offering another chance for prospective students and parents to interact with New Zealand education providers. The event series concluded with a final visit to two more schools on September 2, also in Chonburi and Chiang Mai. These additional events emphasised ENZ’s commitment to engaging with students beyond the main fair, fostering strong ties with schools, agents, and prospective students in the surrounding Bangkok region. 

     

  • Discount for AIEC 2024 Melbourne – E-News special!

    AIEC 2024 are offering New Zealand delegates a special rate for their upcoming conference in Melbourne from 22 to 25 October. This year’s theme, ‘the human element’, invites educators, researchers, policymakers and thought leaders to explore the multifaceted dimensions of human interactions across the international education landscape in this rapidly evolving digital era. 

    In amongst an action-packed programme, there are several New Zealand speakers presenting this year on topics relevant to New Zealand delegates that include:  

    Anyone registering by the 30th of September will lock in the early bird rate (a saving of $150 off the standard rate).  

    Use code ENZ150@AIEC24 at the checkout to receive the rate. This is limited to the first 50 registrants and is applicable to Non-Client/Member Standard rate only. 

    Find out more, including the full programme of keynotes, workshops, sessions, plus social events and exhibition activations on AIEC's event website here - Australian International Education Conference | AIEC (idp.com) 

  • From the CE: Ki te Ao - To the World

    Tēnā koutou katoa 

    This will be my last column as Acting Chief Executive, as later this month I will be handing over to Amanda Malu, ENZ’s incoming Chief Executive. 

    It has been a privilege to lead ENZ since November 2023.  Over the past eleven months I have had the pleasure of connecting with the sector and New Zealand Inc colleagues to advance New Zealand’s international education offerings to the world. I have also deeply valued being part of the ENZ team – I have been awed by the commitment everyone has to international education.

    It has been inspiring to be part of New Zealand Inc’s commitment to double the value of our exports in the next decade.  We are working alongside our major export agencies, and collectively working to find solutions.   

    The Government has also signalled increased focus on Southeast Asia as a key market for New Zealand.  Recently I was pleased to join our Minister, Hon Penny Simmonds, when she held bilateral meetings with senior delegations from the Philippines and Viet Nam.

    Some of the highlights during my time at the helm have included interacting with scholars at the first ever Manaaki New Zealand Scholarship Conference in May, attending the New Zealand – China Education Forum with China’s Minister of Education His Excellency Dr Huai Jinpeng in June, and receiving the President of India, Honorable Smt. Droupadi Murmu, at our New Zealand International Education Conference (NZIEC) KI TUA in August. It has been wonderful to witness first-hand the transformative power of international education.

    I would like to acknowledge and thank everyone in the sector who work so hard to grow international education and its value to New Zealand. As I return to the Board, I am very much looking forward to seeing the sector continue to flourish.

    Kei ōu ringaringa te ao. 

    The world is yours.

    Dr Linda Sissons 

    Acting Chief Executive 
    Education New Zealand Manapou ki te Ao

  • ENZ seeks Expressions of Interest to grow the Thai schools’ sector

    In 2023, enrolments from Thailand were the fifth largest for New Zealand’s schools with most enrolments coming from students living in Bangkok. Education New Zealand Manapou ki te Ao (ENZ) is now looking to grow this market by collaborating with New Zealand schools and regional Thai education agents to build partnerships with schools in cities outside the capital city (referred to as ‘second tier’ cities).

    The initiative, called the Thailand Second Tier City Promotion is planned to run in 2025-2026. ENZ is currently seeking feedback from New Zealand schools to measure interest in participating in the promotion and is running a survey until Tuesday 30 October 2024 for interested schools. 

    Collaborative school clusters are invited to participate in the initiative which will form sister school partnerships with regional Thai schools. Each cluster should consist of at least three schools.

    Through these partnerships, a wide range of study options for Thai students and schools will be available. This may include short-term 4-week school immersion programmes, 1 to 2 terms or full year study programmes, teacher trainings, virtual interaction, online curriculum-based collaborative projects etc. 

    ENZ’s Acting General Manager - International, Mr Ben Burrowes, said that over the years New Zealand has built a very strong reputation as a high-quality education destination particularly amongst students from Bangkok. He says that this helped the market rebound significantly post-Covid. 

    “With the international education market in Bangkok now highly saturated, ENZ sees this promotion as a good opportunity to help schools reach an untapped market in regions across Thailand. 

    “Through working with high performing regional education agencies and in collaboration with New Zealand schools, our initiative aims to support the development of sister school partnerships in each province,” said Ben.  

    “This is a strategic move to raise the profile of New Zealand’s school sector and grow interests from a new pool of prospective students and their parents,” added Ben. 

    If your school is interested in exploring this opportunity, please fill out this survey by Tuesday 30 October to help us match your interest with our upcoming initiative.  Additional information can be found in this document. If you have any questions, you can email these through to NZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol Chortip.Pramoolpol@enz.govt.nz.

  • EOIs sought for 2025 PTE and ITP Roadshow in the Philippines

    As part of Education New Zealand Manapou ki te Ao’s (ENZ) ongoing efforts to expand the Philippines market for Private Training Establishments (PTE) and Te Pūkenga (Business Divisions – ITP) sub-sectors, ENZ will be leading a roadshow from 1–10 May 2025. This roadshow will include an agent seminar and three student fairs with three days allocated to each location in Manila, Bacolod and Cebu.  

    The roadshow’s objectives are to increase awareness of New Zealand’s education offerings, particularly in the PTE and ITP sub-sectors, and to support the growth of inbound student mobility. Additionally, the roadshow seeks to strengthen existing relationships between agents and institutions. 

    The agent seminar will bring together PTE and ITP representatives and education agents while the student fairs will offer prospective students and their families an opportunity to meet with sector representatives and gather detailed information about studying in New Zealand.  

    In addition to the fairs and seminar, the programme will feature a school roadshow and a counsellors' dinner. The school roadshow will provide information sessions for secondary school students while the counsellors’ dinner will be an opportunity for participants to meet with school counsellors.  

    For further details, please refer to this Expression of Interest document. Interested participants should confirm their interest with their Business Development Manager by 5pm (NZT), 29 November 2024.  

    For any enquiries, please contact: 

  • Supporting PTEs to grow internationally

    The recent 2024 ITENZ Conference in September provided the ideal platform for Sharon-May McCrostie, Acting General Manager of Sector Engagement for Education New Zealand Manapou ki te Ao (ENZ) to highlight some of ENZ’s work to support Private Training Establishments (PTEs).  

    Strengthening New Zealand’s reputation as a preferred destination for international students studying with PTEs by taking a collaborative approach with the subsector has been key, said Sharon-May. 

    “This includes how ENZ works with PTEs to develop the subsector by organising roadshows, in-market education fairs, events and webinars. We also have a strong pipeline of activity ahead, working with PTEs through strategic marketing, partnerships, capability building, with a focus on delivering high-quality educational experiences,” added Sharon-May.  

    The team at the ENZ booth during the 2024 ITENZ conference. From left Business Development Manager, Jane Yang, Coordinator Sector Engagement, Isabella Gunadjaja, Acting GM Sector Engagement, Sharon McCrostie, and GM Māori, Ed Tuari. Ed kick-started conference proceedings with an energising mihi whakatau.

    During her presentation, Sharon-May highlighted four key points:

    • Expanding recruitment efforts in key markets such as India, China, Viet Nam, Latin America, and the Philippines, will be incredibly important in the diversification of the international student base. This will also be vital in achieving the New Zealand government’s goal to double export earnings from international education to $4.4 billion by 2027 and meeting the student enrolment target of 85,000 by 2024/25 (up from 69,000). 
    • ENZ conducts targeted marketing campaigns that aim to boost visibility and awareness of a New Zealand education. Providers can leverage ENZ marketing support in their international journey through tools like BrandLab for developing promotional materials and AgentLab for connecting with education agents. 
    • ENZ provides valuable market insights through IntelliLab, offering data on trends, student preferences, and enrolment statistics to help providers make informed decisions. 
    • Lastly, to improve the student experience, ENZ provides resources such as NauMai NZ and conducts an annual Student Experience Survey, giving providers insights into how they can better meet the needs of international students. 

    Sharon-May ended by confirming ENZ’s commitment to the subsector. 

    “We are committed to providing ongoing support for PTE providers through research, resource and capability building.  We look forward to continuing our efforts in supporting the growth of this very important part of New Zealand’s international education eco-system,” said Sharon-May. 

  • Insights for PTEs & ELS on how to better attract students from China

    In June, participants from Private Training Establishments (PTEs) and English Language Schools (ELS) in New Zealand were invited by Education New Zealand Manapou ki te Ao (ENZ) and the North Asia Centre of Asia-Pacific Excellence (CAPE) to attend a workshop looking at opportunities in China. The workshop was called “"Navigating the new dynamics of Chinese overseas students seeking to study with PTEs and English Language Schools." 

    Participants from PTEs and ELS at the June workshop co-hosted by ENZ and North Asia CAPE.

    Following the conclusion of the workshop, a report was commissioned by North Asia CAPE and facilitated by ENZ, with Shanghai-based market research company China Skinny conducting an in-depth exploration of key topics discussed during the event.  

    The report, ‘Insights for New Zealand’s English Language Schools and PTEs to better attract Chinese students’, was launched at an event at ENZ’s Auckland office in September with participants from PTEs and ELS. Mark Tanner, founder and managing director of China Skinny presented the report putting a focus on: 

    • Building awareness of your institutions with your Chinese target audience. 

    • Considerations for PTEs and English language schools. 

    • Examples of how other institutions are marketing to their target audiences in China, with an accompanying checklist. 

    Richard Kensington, Principal of Academic Relations at UP Education, attended both the workshop and the report launch.  

    He said, “These initiatives by ENZ provided useful insights into Chinese students considering overseas vocational education, including some we were not previously aware of. 

    "It also reminded us of the significant potential in China’s vocational education market. We need to explore new, innovative ways to recruit students, rather than just relying on traditional methods,” continued Richard. 

    The report is based on insights drawn from a survey of 700 vocational and language school considerers and interviews with eight education agents in China. A copy of the full report can be found here - Insights for NZ's ELS & PTEs to better attract Chinese students.pdf 

     

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