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• Students ‘tell the story’ about international education

  Tips: Involve international and local students in your promotional events. Their personal experiences and insights help to ‘tell the story’ in an authentic way.

  The two students spoke confidently to an audience that included Associate Minister for Tertiary Education, Skills and Employment Louise Upston, who launched the new strategy. 

  Yufei described how it felt to come to New Zealand, not knowing what it would be like or how he would be treated.  He also spoke about his homestay family, and taking up soccer and surfing.  Hannah described some of the benefits of having international students in her class, and what she has learned from them.

  Education Tauranga Manager Anne Young, who organised the event, said she was delighted with the students’ contribution.

  “Listening to Yufei brought home to everyone just how big a deal it is for a young student to come here from another country, and how important it is for us to look after them well,” Anne said.

  “It was great to hear from Hannah too, about how much international students contribute to learning, in the classroom and outside.”

  If you would like to find out more about the new education strategy for Tauranga, please email Anne Young at anne.young@educationtauranga.co.nz 

• Say hello to the new, improved Brand Lab

  Over the past quarter, ENZ's marketing team has been developing a new and improved Brand Lab system – due to go live tomorrow, Thursday 11 May. 

  ENZ Content Marketing Project Manager, Laura Lingard, said the site has many new features, all of which are much more user-friendly than the previous Brand Lab.

  “The new site has been designed with the user front of mind, even giving guidance around the different types of assets and how these can be used to promote the benefits of a New Zealand education,” said Laura.

  The new Brand Lab also has improved search functionality to make it easier for users to find what they’re looking for – as well as a suite of new assets including translated videos and artwork. 

  “The Brand Lab is a useful resource for providers to promote their individual education offering, and it’s also a way for the sector to work together to build a consistent brand story about New Zealand ,” said Laura.

  What’s new about the Brand Lab?

  • New range of videos (across different markets and languages)

  • New range of brand imagery and stories (Think New)

  • New range of university imagery

  • 30 new student stories (case studies)

  • New infographics (for social media)

  • Translated sector stories

  • Users can download low resolution or high resolution versions of images, and preview videos before downloading

  • Users can share assets between users and send assets to non-users

  • Users have increased access to a wider range of assets without needing to request permission 

  All current Brand Lab users will be sent an invitation to the new site on Thursday 11 May – you will need to re-register due to the system being completely new. Please take the time to complete your registration (it’s quick!) so that you can access the new site.

  If you can’t wait until tomorrow (we know how eager you must be to take a look!) you can sign up now by going to thebrandlab.enz.govt.nz 

• 2017 NAFSA conference is fast approaching

  NAFSA is the largest international education conference in the world. Approximately 11,000 delegates attended last year, with 40 percent coming from 110 countries outside the US. 

  This year’s event will be in Los Angeles from 28 May to 2 June 2017. The theme is “Expanding Community, Strengthening Connections”, and is expected to be one of the largest in NAFSA history.

  ENZ’s platinum sponsorship covers the opening plenary where Sir Richard Taylor will speak on behalf of New Zealand education institutions. The opening plenary will have an estimated attendance of 5,500 delegates. 

  ENZ’s Director of Student Engagement, Kaylee Butters, says the US market has a strong awareness of New Zealand as a tourism destination but not so much as a high quality education destination. 

  “To help achieve this, we will focus on telling New Zealand’s innovation and creativity story by highlighting real student projects which give meaning to our brand message, ‘new ideas grow better here’.”

  There will be a number of other New Zealand-focused activities. ENZ is sponsoring the second annual NAFSA International Film Festival, screening the Disney film Pete’s Dragon, which was filmed in New Zealand, as well as two short films.

  ENZ will host a New Zealand reception during the conference, providing a key opportunity for New Zealand education institutions to provide hospitality with a distinct ‘kiwi flavour’ to valued partners and clients.

  All eight of New Zealand’s universities and four institutes of technology and polytechnics will attend and exhibit at the New Zealand booth in the expo hall. 

  ENZ will host a session with New Zealand attendees including Immigration New Zealand, Go Overseas and the Institute of International Education providing market updates.

• ISANA’s guide to pastoral care success

  ISANA NZ President Lesley McDonald says the breakout sessions will equip attendees with strategies, tools and resources to enhance student support at their institutions.

  “Our breakout stream takes an evidence-driven approach to help providers develop strategies and inform investment in student support services,” says Lesley.

  “The sessions will help delegates achieve the outcomes of the Code of Practice, while keeping the student voice at the centre of everything we do.”

  The breakout sessions span international student services, advocacy, teaching and learning, and policy development, and suggest ways in which New Zealand can improve support for international students while they live and study here. 

  Highlights include workshops on supporting international student transitions, developing effective pastoral care programmes with your local community, and preparing for critical incidents.

  Other features include Distinguished Professor Paul Spoonley talking about the possible effects of international demographic trends on the flow of students to New Zealand. An ISANA panel will also explore how individuals can be agents of change in their institutions to effect internationalisation goals, including by promoting the adoption of intercultural competencies.

  ENZ has partnered with ISANA New Zealand to deliver the breakout stream at conference, with a specific focus on student experience. Find out more at www.nziec.co.nz.

• Crowdsource your NZIEC 2017 experience

  Alongside the usual presentations, workshops and panel discussions, we’re introducing crowdsource cafés.

  Crowdsource cafés are designed to harness the collective intelligence of the group. Rather than listening to ‘a sage on the stage’, these interactive sessions will see you working with others to brainstorm and problem solve.

  “Crowdsource cafés are a neat way to explore the breadth and depth of experience and insights from professionals across our industry,” says Sam Mackay, ENZ Strategic Projects Manager.

  “You’ll connect with other delegates, share challenges, learn what others are doing, and come away with new ideas and inspiration you can implement.”

  There’s a crowdsource café for school delegates to share international marketing tips, and another for all delegates to explore emerging trends and developments.

  “To make the most of these sessions, come prepared to share your insights, tips and best practice with fellow participants,” says Sam.

  "We’ll also be announcing three new session formats in the lead-up to August. Stay tuned!"

• Student experience takes centre stage at NZIEC 2017

  Delegates will gain insights from Study Auckland’s student experience transformation project, discover community support mechanisms to enhance your pastoral programmes and learn how to facilitate the successful education transitions of international students.

  There are also sessions on how to foster collective leadership to encourage student wellbeing, how to challenge and motivate students, and how to equip yourself with teaching strategies to engage tertiary international students.

  “We have the opportunity to deliver a unique and life-changing student experience in New Zealand,” says Hayley Shields, ENZ’s Student Experience Director.

  “This year’s conference includes a broad range of sessions sharing best practice from around the country, and will be useful for institutions and regions seeking to enhance the experiences of international students throughout the student life cycle.”

  This year’s conference also brings the voices of international students into the programme as never before. We will explore what current international students think about their New Zealand study experiences and learn from international student graduates about what worked and what didn’t as they transitioned to employment.

  You’ll also find international students popping up throughout conference, including in Lian-Hong Brebner’s session ‘We just want to be included’.

  Don’t forget to check out ISANA New Zealand’s breakout stream. ISANA have developed a comprehensive breakout programme with positive student experiences at the centre.

• Your chance to "Connect" with ENZ 2017

  ENZ Chief Executive Grant McPherson and General Manager Industry Development, Greg Scott will lead each session, visiting seven New Zealand cities next month to bring the international education conversation to industry professionals.

  Greg says Connect is a great opportunity for providers to hear about current developments in international education and to learn about ENZ’s strategic direction, developments and how to utilise these in their own organisations.

  “Most importantly, it’s a chance for providers to tell us what’s important to them and how we can better support their future growth.

  “We’re aiming to have the seminars be as interactive as possible, using the collective insights and experience of everyone in the room to address challenges and consider how best to make the most of developments and opportunities.”

  Greg encourages all institutions to register for their local Connect seminar, and recommends coming prepared with top-of-mind questions to discuss in order to get the most out of the day.

  DATE	CITY	VENUE	TIME
  Monday 19 June 2017	Wellington	Te Wharewaka o Poneke	0900 – 1130
  Tuesday 20 June 2017	Hamilton	Claudelands Arena	0900 – 1130
  Tuesday 20 June 2017	Tauranga	Trinity Wharf	1400 – 1630
  Friday 23 June 2017	Takapuna	Bruce Mason Centre	0930 – 1200
  Monday 26 June 2017	Dunedin	Dunedin Public Art Gallery	1100 – 1330
  Tuesday 27 June 2017	Christchurch	TAIT	0930 – 1200
  Wednesday 28 June 2017	Auckland	Cliftons	0900 – 1130
  Wednesday 28 June 2017	Auckland	Cliftons	1300 – 1530

   
  UPDATE: The Christchurch event was previously advertised as 22 June, but has been rescheduled to 27 June

  Click here to register.

  Light refreshments will be served.

  Please note: This event is for representatives from New Zealand education institutions only.

• General election comes to NZIEC 2017

  Hon Paul Goldsmith, Minister for Tertiary Education, Skills and Employment, and Chris Hipkins, Labour Party Spokesperson for Education, will outline their respective party’s vision for the future of our industry.

  Both politicians will speak to the theme of ‘The future of New Zealand’s international education industry’. After their speeches, conference delegates will have an opportunity to ask them questions.

  Hon Paul Goldsmith is List Member of Parliament for Epsom. In 2016, Mr Goldsmith was appointed Minister for Tertiary Education, Skills and Employment, Minister of Science and Innovation and Minister for Regulatory Reform.

  Chris Hipkins is Member of Parliament for Rimutaka. Ranked number six in the Labour Shadow Cabinet, Mr Hipkins is the party’s Spokesperson for Education (including Tertiary and Early Childhood Education) and Shadow Leader of the House of Representatives.

  With the election fast approaching, and with immigration and student visa numbers in media headlines, what do New Zealand’s two main political parties have in store for our industry?

  Find out at NZIEC 2017. With tickets selling quickly, be sure to secure your place today at www.nziec.co.nz. 

• Korean agents tour New Zealand

  From 7-14 May, the agents (three of whom were winners of ENZ’s “I want to Study in NZ” video competition) met with schools, ITPs, universities, export education stakeholders and key industry players.

  Sunah Kim, ENZ’s Market Development Manager – Korea, said the agents also got a taste of the Kiwi lifestyle that students enjoy outside the classroom.

  “We wanted to showcase New Zealand as a high quality, safe and creative destination for Korean students,” said Sunah.

  “This was a nice balance to their meetings with industry professionals, which were aimed more at expanding the agents’ partnership networks in New Zealand.”

  In Auckland, the agents met with local schools and providers, while their visit to Wellington focused on the creative sector, and pathways from high schools to Yoobee School of Design, Massey University College of Creative Arts and Park Road Post Production, which ran its first film production training programme last year.

  The final stop was Christchurch, where some of the agents had sent their very first students. Ara Institute of Canterbury thanked them for continuing to build strong education ties with the city, and also thanked ENZ for increased engagement with the Korean market through the video competition, scholarship offers and agent famil.

  

  Networking event at Ara with Christchurch education providers.

  Sunah said the numbers suggest Korean agents have taken note of these activities. Visa data shows a 14% increase for the first quarter of 2017 – the first time in a decade. The growth is consistent across all visa types and has been sustained since November 2016.

  “Agents are important players in the Korean market, and their reinvigorated energy has helped raise New Zealand’s education profile in Korea,” said Sunah.

  “Many thanks to everyone who made this trip successful by showing such warm hospitality and providing useful insights to the agents – particularly Misook Kim from Study Auckland, Christine Pugh from Wellington Regional Economic Development Agency, and Karen Haigh from Christchurch Educated.” 

  

  Left: At the Yoobee School of Design. Right: At the ENZ head office in Wellington.

• Alumni gather in Tokyo for the launch of NZACJ

  ENZ celebrated the launch with a reception in Tokyo, joined by nearly 100 NZACJ members as well as Ambassador Stephen Payton.

  Tip: Alumni stories are a powerful way to promote an authentic study experience, and offer practical advice to prospective students

  ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, and NZACJ’s Executive Director, Tomoyuki Amano, outlined ways members can support local education fairs, and give career counselling and guidance on university admissions for high school students.

  Misa was pleased with the turnout and level of interest and support from the members.

  “It was a fantastic occasion to connect former students of New Zealand and Kiwi residents of Japan, who share the same passion for promoting New Zealand as a study destination,” said Misa.

  “Some of our guests travelled from Fukuoka, Osaka and Sendai to attend the reception and I was very inspired by their enthusiasm.”

  Ambassador Peyton acknowledged the Japanese and Kiwi guests in the room, including members of the Australian and New Zealand Chamber of Commerce in Japan, Kea, the Japan Exchange and Teaching (JET) programme and the Prime Minister’s Scholars for Asia, for their contribution in promoting New Zealand in Japan.

  

  Ambassador Payton addressing the room

  Misa said the highlight of the evening was keynote speaker Sotaro Kawada, who received the dux award at Garin College in 2016 despite speaking very little English when he moved to Nelson five years ago. He will start a Bachelor’s degree in business at University of Edinburgh in September.

  “Sotaro emphasised the opportunities and assistance he received at Garin College, which gave him the self-confidence to achieve his academic and personal goals,” said Misa.

  “We had a videographer film the event and look forward to sharing these inspiring alumni stories soon.”

   

  For details on membership and registration, visit the NZACJ webpage.

  

  L-R: Yucheng Su, JET Programme Coordinator for International Relations, Ambassador Payton, keynote speaker Sotaro Kawada and ENZ’s Misa Kitaoka.