Search
Showing 10 of 2262 results for read 2024 FRM Exam Part I - Quantitative Analysis online free
-
Future Focus Programme helps Publishers Association go digital
October usually sees many from the book industry depart Aotearoa’s shores for the biggest and most prestigious event on the publishing calendar – Germany’s Frankfurt Book Fair. Travelling to large, international book fairs has long been a standard part of selling New Zealand stories to the world. But with publishers, authors and agents unable to leave the country, and book fairs like Frankfurt increasingly going online, this year called for a new approach.
With support from Education New Zealand and Creative New Zealand, PANZ worked with its publishers to make the most of the Frankfurt Book Fair’s online offering. Central to this is the creation of a digital rights platform to promote and showcase New Zealand books across a breadth of publishers’ lists.
In addition to the Frankfurt fair last month, the platform will be used for other upcoming events, such as the Guadalajara Book Fair in December and the 2021 Bologna Children’s Book Fair.
“PANZ is delighted to be partnering with ENZ and Creative NZ to find new, innovative and effective ways to take New Zealand stories to the world. We know that our writers, illustrators and publishers are producing excellent books across all genres; we anticipate that this new initiative will help us to spread the word even further”, PANZ Director Catriona Ferguson says.
Rights sales in international markets are an important revenue stream for many in New Zealand publishing. In 2019, export rights sales accounted for $22.3 million across the sector. For publishers, book fairs have long offered the chance to network and find buyers in new markets as well as to buy rights to new works to bring home to New Zealand readers.
“Educational publishing is an important part of New Zealand’s international education sector and ENZ is pleased to support PANZ and help create the digital rights platform. We want to help the international education sector look at new approaches to the way they operate in a vastly changed global marketplace. The platform provides a way to promote education products and services digitally and ensure New Zealand products continue to be seen by global markets,” ENZ General Manager – Partnerships and Marketing Paul Irwin says.
The FFP was set up earlier this year in order to provide support to the international sector at a time of great challenge. It provides $1.2 million of funding to help sectors develop new approaches to strategic challenges or opportunities, through grants to peak bodies of up to $200,000 per sector. For more information, head to the FFP webpage.
-
Brazil and New Zealand united on sustainability – check out the Kōrerorero: Voice of the Oceans
Science, sustainability, and innovation were the focus of a special edition of Kōrerorero, which presented the Voice of the Oceans initiative. The online event, held in late August, showed the importance of education for building a more sustainable planet and highlighted the potential of cooperation between Brazil and Aotearoa New Zealand on issues related to the future of the planet.
Kōrerorero was produced by Education New Zealand Manapou ki te Ao (ENZ) in Brazil and featured an introduction by Bruna de Natale, ENZ’s market development manager in Brazil. It was the first time that the event was broadcast in Portuguese, with simultaneous translation into English.
New Zealand Ambassador to Brazil, His Excellency Mr Richard Prendergast formally welcomed attendees to the event.
“The ocean and its resources are under pressure due to human activities, such as overfishing and pollution,” said Richard. “New Zealand’s approach to promoting a healthy ocean and ensuring good management of its resources involves education, to reinforce decision-making based on traditional knowledge and support development,” he added.
The kōrerorero featured the CEO of Voice of the Oceans, David Schurmann, who is an alumni from Aotearoa New Zealand – he has a degree in Cinema from Auckland University of Technology and, in addition to his work at Voice of the Oceans, is a filmmaker. His film “Little Secret”, from 2017, was chosen as the Brazilian representative in the competition for one of the places in the best foreign film category at the Academy Awards. He is part of the Schurmann Family, which since 1984 has carried out maritime expeditions around the world to promote sustainability.
Currently, the sailboat Kat, from Voice of the Oceans, is sailing around the world to raise awareness about the importance of combating pollution caused by plastic in the oceans. In November the boat will arrive in Auckland, at the end of its journey around the globe. The boat was named Kat after Kat Schurmann, David's kiwi sister.
“Voice of the Oceans was created because we are eyewitnesses of what has been happening in the oceans, which is plastic pollution,”, warned David Schurmann during the Kōrerorero. “Over the last twenty years, as we've travelled around the world, we've noticed an increase in plastic waste in the seas,” he added.
David also explained the role Aotearoa New Zealand played in creating Voice of the Oceans: “Part of it all has a direct connection to New Zealand – I lived and studied there for six years, where I trained as a filmmaker in the 90s. It was during this period that I realised that the New Zealand population already had a very strong ecological awareness, and that was the seed that helped me create Voice of the Oceans”, said David.
In 2016, upon returning from a trip around the world, David and his family decided it was time to give the oceans a voice, to unite humanity around environmental protection. The objective of the initiative, according to him, is to unite people and countries in favor of practical solutions for the preservation of the seas.
Alexander Turra, professor at the Oceanographic Institute of the University of São Paulo, classified as the best in Latin America in the latest edition of the QS World Rankings, also participated as a panelist in Kōrerorero. “We need to put the sea in people's heads, hearts and souls, so that they realize that we are intrinsically connected to it,”, said Alexander. “The ocean is the foundation of what happens on the planet, so preserving the Earth starts there.”
Kōrerorero also had the contribution of New Zealand based Brazilian researcher João Souza, leader of the Moana Project, which seeks to understand the impact of climate change and extreme events on the main food sources linked to the ocean, in Aotearoa New Zealand. According to João, the project works through partnerships with the fishing industry and communities living in coastal regions, making use of their traditional knowledge.
“We have sensors on fishing nets, so every time fishermen throw that net into the sea, our sensors pick up signals. Thus, we are able to generate information about the ocean, even predicting the occurrence of extreme events. The knowledge acquired is shared with everyone involved”, explained João.
The debate was mediated by Jaqueline Gil, director of international marketing and sustainability at Embratur – Brazilian Tourist Board. There were 185 registrants before the event, which was accompanied live by 69 people, who received a certificate of participation. The Kōrerorero recording is available in Portuguese and English on the ENZ online platform.
-
Update from Immigration NZ
Improving how Immigration New Zealand processes Student Visa applications
You may be aware that Immigration New Zealand (INZ) will move student visa applications onto its enhanced Immigration Online platform in the second half of 2025.
As part of this work, INZ is designing ways to improve the experience of applicants by:
- making it clearer which type of student visa to apply for
- improving information on the evidence requirements (especially financial evidence and demonstrating genuine, or bona fide intentions) and
- improving visibility of the progress of applications.
After initial designs are developed, INZ will test these with a group of students and nominees from education provider peak bodies that include:
- Universities New Zealand
- Te Pūkenga
- Schools International Education Business Association (SIEBA)
- Independent Schools NZ (ISNZ)
- Independent Tertiary Education New Zealand (ITENZ)
- Quality Tertiary Institutions (QTI)
- English New Zealand (Private and University English Language Colleges)
This work is centred around ways customers apply for student visas, and how INZ processes these. Substantive policy change is not part of this work.
INZ's focus is on implementing key improvements for students and the sector and ensuring a successful transition to its enhanced Immigration Online platform.
-
School campaign hits a million
This is a strong result for a campaign that was designed to build awareness of New Zealand’s education brand in these markets. To ensure that the messages reached the right audience the campaign specifically targeted parents via online keyword searches who are thinking of sending their children overseas for high school education. Through short video clips, students shared what it’s like to study and live in New Zealand; parents shared what it’s like to send their child here; and international support staff at New Zealand schools talked about how they support their international students during their studies.
After watching the videos parents could read further information and follow a link to find their closest local New Zealand Specialist Agent (NZSA). They could also choose to download a PDF of the key information and a list of their local agents.
The campaign focuses on marketing ‘more than a world class education’ by showcasing to potential students and their parents that you get more from a New Zealand education: a better learning experience, greater lifestyle opportunities and the foundations for a promising future and career.
The school campaign has now finished but ENZ is using the landing pages for ongoing specific search engine queries from these audiences.
-
Scholarship update
The team has also launched a new online application process for the different scholarships on offer, Community Force. Applicants simply create a username and login, select the relevant award(s), complete the form and submit.
Visit the Study New Zealand and Education New Zealand scholarship pages to read about the scholarship programmes and find application links.
Outbound scholarships
Round one of the Prime Minister’s Scholarship for Asia (PMSA) 2016/17 and the inaugural round of the Prime Minister’s Scholarship for Latin America (PMSLA) 2016/17 have closed, and the recipients have been officially announced by new Tertiary Education, Skills and Employment Minister, Paul Goldsmith.
The purpose of these scholarships is to build lasting trade, economic and people-to-people connections between New Zealand and Latin America, and New Zealand and Asia.
The awardees come from New Zealand universities, institutes of technology, polytechnics and private training establishments. They will have the opportunity to study, carry out an internship, or conduct research at top institutions throughout Asia and Latin America.
Applications are now open for the next PMSA and PMSLA round. Applications for PMSA close 30 March 2017, while the PMSLA close 30 April 2017.
Please note: There has been a revision to the citizenship eligibility criteria for PMSA and PMSLA. Applicants must now be New Zealand citizens or permanent resident visa holders (no longer permanent resident visa holders of 2+ years).
Inbound scholarships
The Generation Study Abroad (GSA) Excellence and Travel Award recipients are in the process of being finalised, with a further announcement to be made in January.
ENZ has partnered with eight New Zealand universities and 10 institutes of technology and polytechnics to offer the GSA awards, with the aim to support the Institute of International Education’s GSA initiative to double the number of US students who study abroad.
The GSA awards will also help attract US students to study in New Zealand. Along with ENZ’s Kiwi Ambassadors who blog and post on Instagram, GSA awardees will become Kiwi SnapChat Ambassadors, promoting study in New Zealand using social media – a first for ENZ in the US market.
Also underway is the selection process for the inaugural New Zealand Excellence Awards (NZEA) developed for Indian students to experience New Zealand excellence in the fields of business, fashion, and STEM-related programmes. More details on the scholarship will be provided in the New Year.
-
Ask New Anything
Campaign page: https://www.studyinnewzealand.govt.nz/asknewanything
NZ’s second big global digital campaign of 2019 launched on 7 October with our students at the heart of it.
The campaign will be promoted digitally in our key markets for 8 weeks. Campaign-related content and messaging will remain relevant and live on our channels for the foreseeable future.
The campaign will be the first time the refreshed Think New brand has been widely used in digital channels.
- Campaign strategy
- Creative concept
- Technical execution
- The campaign in China
- Messaging and brand
- Sector representation and localisation
- Campaign toolkit
Campaign Strategy
The main objective of the campaign is to challenge perceptions of New Zealand by increasing awareness of the country as a high-quality study destination. The campaign aims to achieve this by inviting our target audiences in 14 international markets to question what they know about New Zealand.
Key markets that will be reached by the campaign are:
- Brazil
- Colombia
- France
- Germany
- India
- Italy
- Japan
- Korea
- Philippines
- Thailand
- UK
- USA
- Vietnam
- Indonesia
The campaign aims to increase New Zealand’s standing as the preferred study destination amongst our target audiences in these key markets.
For more information about ENZ’s target markets and the general digital campaign strategy, and New Zealand education providers can access the 2019 ENZ Digital Marketing Calendar on IntelliLab.
The creative concept and technical execution of this campaign will push ENZ into new territory for its marketing campaigns and award-winning digital strategy.
Utilising 100 short videos, a variety of digital media placements, Tohu the chatbot, a range of social media channels including a peer-to-peer Facebook group and Instagram Live sessions hosted by our Kiwi Ambassadors, the campaign embodies the authenticity and bold NEW thinking of the Think New brand.
A bespoke campaign strategy has been developed for China, making use of the same campaign creative concept and content, but delivered through the channels we know our audiences in China use and interact with the most.
ENZ invites and encourages our New Zealand education sector partners and education agents to participate in the campaign by sharing content and aligning your own messaging with those of the campaign and the Think New brand.
The campaign tool kit below provides more information around how your organisation can leverage the campaign.
Creative concept
Brand research tells us there is generally low awareness of New Zealand internationally, and where there is awareness it’s often based on incorrect perceptions of quality.
The creative concept of the Ask New Anything campaign seeks to address this by answering prospective students’ burning questions authentically and honestly, using unscripted video responses from current international students.
We started by researching the most used Google search terms relevant to studying in New Zealand, as well as the most asked questions on our Study in New Zealand chatbot Tohu. We combined this hard data with anecdotal questions from prospective and current students around what they want to know/what they wish they had known, and key brand messages we hoped to get across to our audiences.
From this we narrowed down to a list of 100 questions and filmed videos with international and New Zealand students, alumni, a teacher, a parent, and a New Zealand employer providing the answers. These videos form the basis of the campaign.
We also know that word of mouth is a key influence on student decision making. The Ask New Anything campaign not only offers pre-recorded Q&As with current students, but also gives prospective students the opportunity to talk directly to current students through a new Facebook group and scheduled Instagram Live events.
All of this results in a much more interactive campaign than anything ENZ has previously done. We’re not broadcasting a message to students; we’re asking them to start a conversation, putting prospective students themselves at the centre of the campaign.
Technical execution
A typical digital media campaign uses creative digital ad placements on social media, relevant websites and search engines to drive traffic through to a campaign landing page on a website.
Ask New Anything goes well beyond this, using new technology and a broad range of social media tools to be a true omni-channel campaign. The resulting immersive and pleasantly unexpected experience will help the Think New brand stand out.
The marketing activity and technology being used in this campaign includes:
- Tohu the chatbot – Tohu was launched on the Study in New Zealand website in 2018, on Facebook Messenger in early 2019, and on the NauMai NZ website in July 2019. Tohu is the centrepiece of the Ask New Anything campaign as it represents the technology through which prospective students can really ask any question they want. From the launch of the Ask New Anything campaign, Tohu will be able to respond to 100 of the most frequently asked questions with one of the short videos created for the campaign
- Facebook group - Should a question be asked that Tohu cannot answer, prospective students will be invited to join a Facebook group where they can ask real students their questions in real time. The Facebook group will be managed and moderated by our Kiwi Ambassadors.
- Instagram Live – Throughout the campaign, a select group of Kiwi Ambassadors will host a series of Instagram Live events. These events will be designed and scheduled to suit the key international regions we are targeting in the campaign.
- Campaign landing page – There will be a campaign landing page on the Study in New Zealand website. Tohu the chatbot will be the main focus of this page.
- Social media – Beyond the Facebook group, Instagram Live sessions and use of Tohu on Facebook Messenger, all of ENZ’s student-facing social media channels will be driving the campaign messages. Campaign content will be shared on Facebook, and YouTube and Instagram will feature strongly for both organic and paid media content.
- Database marketing – The database marketing strategy for the campaign ensures we are reaching all our currently engaged audiences, and nurturing new leads throughout their decision-making journey. Personalised email campaigns will be sent to members of the Study in New Zealand, My StudyNZ and NauMai NZ communities, and to anyone who signs up throughout the campaign period.
The campaign in China
Because our audiences in China use different digital platforms to our other markets, the Ask New Anything campaign will follow a different strategy in China.
Separate research has been undertaken to identify the most-asked questions for prospective international students in China. Based on this, the most relevant videos will be translated into Chinese and integrated into a campaign rollout on our China platforms:
Paid media:
- Zhihu (Zhihu is China’s version of Quora. In classical Chinese, "Zhīhū" means "Know?". Chinese-language internet users nowadays increasingly resort to Zhihu for expert knowledge and insights into various topics.
Owned media:
Tohu the chatbot does not exist on our Chinese platforms, so the China Ask New Anything campaign makes use of the question/answer format in a different way, posing questions to our audience and then supplying key information based on their response.
On the Zhihu platform we will post questions for both Kiwi Ambassadors and users to answer. Key Opinion Leaders (KOLs) will also be recruited to support the campaign and both ask and answer questions about studying in New Zealand.
Messaging and Brand
The campaign concept and the technical execution of the campaign both contribute to the overall brand message of ‘I am New’. It showcases our innovative new thinking and captures New Zealand’s values of societal openness, transparency and manaakitanga.
Through this campaign, we want to show that New Zealand is an inclusive, collaborative and progressive environment where students are challenged and supported to reach their full potential.
Our new Think New brand strategy and creative approach position our international education brand for success and redefine what a quality education looks like and means.
Sector representation and localisation
The 100 question and answer videos have been carefully planned to ensure a good global representation of our markets. Care has been taken to match the talent to questions based region. So where a question is most important to a certain region, the talent has been matched to that region to ensure the most relevant response.
The videos feature 18 different individuals representing a spread of sectors and markets. We have included students from all the key markets we are targeting in the campaign. A teacher, employer, Kiwi student and parent are also included.
In the Facebook group and Instagram Live sessions, prospective students will be able to converse with Kiwi Ambassadors in local language – either directly or with the help of Facebook’s automatic translation technology.
Toolkit
Throughout the campaign duration New Zealand education will have an increased digital presence in the 13 target markets listed above.
New Zealand education providers and education agents are encouraged to leverage this campaign activity for your own marketing strategies.
Here is a toolkit of resources and suggested actions to help you get started:
- Ensure your institution profile on the Study in New Zealand website is up to date. Follow these step-by-step instructions to find out how. Please note you will be required a login to access this link.
- Register for the ENZ Brand Lab. There are over 1,000 images, videos and more available on the Brand Lab for you to download and use in your marketing.
- Read this article about how to leverage ENZ digital campaigns. You will need to be registered and signed in to the Brand Lab to access it.
- Share the Q&A videos from the campaign on your social media channels. ENZ will be creating a spreadsheet with all the YouTube links to make this easy for you navigate and choose the most relevant videos for your audiences. Watch this space or sign up to the Brand Lab to get a notification when this becomes available.
- Download ENZ’s 2019 Digital Marketing Calendar from IntelliLab. The calendar explains our key dates and strategies for each of our target markets. You will need to be registered and signed in to IntelliLab to access this.
- If you are an education agent, join ENZ’s AgentLab. This new platform was launched this year. Gain access to online training courses, news, webinars and ENZ updates.
-
Around the world in five
Asia
Ten higher education institutions (HEIs) in the Philippines have partnered with Chinese institutions, in a bid to boost collaboration and partnership in the fields of science, technology, agriculture and mathematics. The partnerships were signed during the Philippines-China University President Cooperation Dialogue, which took place during China-ASEAN Education Cooperation Week.
North America
An escalating diplomatic row between Ottawa and New Delhi has the potential to deter thousands of Indian undergraduates from studying in Canada. More than 40% of the 800,000 international students in Canada in 2022 were from India, making it the largest source country for overseas learners. Academics warn that if the rift grows, it could have devastating consequences for student mobility.
Middle East
Hundreds of United Arab Emirates students are expected to seek higher education admission and career guidance from more than 30 international universities participating at the Study Abroad Education Fair held by Charms Education. Students will be able to network with admissions representatives, alumni, and fellow applicants as they explore options across Canada, the United Kingdom, Germany, and more.
Europe
Global pathway provider Navitas has expanded its presence in Europe with the announcement of a new partnership with SRH Universities Germany. Navitas said that international students looking to study in Germany will have more options available following the five-year deal, which will include the establishment of an International College at the SRH University Heidelberg campus.
Africa
As the window allowing international students to bring relatives along with them to the United Kingdom closes gradually, the hopes of many Nigerian graduates planning to do their post-graduate programmes in the United Kingdom are fading slowly ahead of the 2024 deadline. Data shows that around 100,000 Nigerians travelled abroad to study in 2020 and many observers have projected that figure to be on rise. With the recent announcement, many have had their hopes dashed.
-
PIF Recipient: Te Whare Wānanga o Awanuiārangi
Te Whare Wānanga o Awanuiārangi is one of New Zealand’s three wānanga - publicly owned tertiary institutions which provide education in a uniquely Māori cultural context. Awanuiārangi has been engaging internationally for over a decade, delivering postgraduate programmes to Indigenous communities in Washington State and Hawaii, and establishing networks and alliances with Indigenous communities and education providers across the United States.
Now, a new project led by Awanuiārangi is set to accelerate Indigenous education outcomes globally and build on New Zealand’s position as a global leader in postgraduate Indigenous education. ‘Iwi taketake’ (Indigenous people) is a project that will see the development of an international Indigenous curriculum for postgraduate study, covering master’s degrees, postgraduate certificates and diplomas, through to doctoral qualifications.
The target audience for the programme is Indigenous college graduates based at Hawai’i, Washington State, Canada and Australia, with Indigenous college graduates and tribal communities across the United States also in focus. A key objective of the new model is to design an education offering that fits the learner, rather than requiring learners to fit the programme.
Awanuiārangi will take its model of working with local hapū, iwi and their representative organisations in Aotearoa to the four focus areas in the Unites States, where it has already established networks. Iwi taketake will be the result of a co-construction process with Indigenous organisations and potential scholars, with an in-person wānanga (symposium) taking place at each delivery site in the United States.
After the curriculum is developed, endorsed and approved by key stakeholders, Awanuiārangi aims to run Iwi taketake for its first cohort of scholars in 2024, through a blended mix of in-person and online learning across the four sites. The programmes that form the Iwi taketake curriculum may be co-badged - awarded jointly by Te Whare Wānanga o Awanuiārangi and partners offshore, such as the University of Washington Tacoma and the University of Hawai’i Maui College.
Awanuiārangi’s model will affirm the notion that postgraduate education can provide Indigenous scholars with pathways for purpose-led careers that benefit people, place and planet. The subject areas and kaupapa (initiatives) covered by the curriculum will be delivered in a culturally safe environment, respecting Indigenous research ethics and methodologies. Scholars will draw learning directly from their own communities with the support of Awanuiārangi and their local delivery partners, ensuring that programmes are highly relevant to learners’ cultural and social contexts.
The collaborative, co-constructed programme will also serve to strengthen Indigenous links and alliances between New Zealand and the United States more generally, and open further opportunities for collaboration and improving educational success in postgraduate study.
Iwi taketake is one of the initiatives supported by the International Education Product Innovation Fund, a New Zealand Government-funded initiative to reimagine what a New Zealand education can look like and mean for global learners. Education New Zealand Manapou ki te Ao is New Zealand’s government agency dedicated to international education, and is the kaitiaki (guardian) of the Product Innovation Fund.
The Fund is supporting a range of pilot projects that develop and test new education products and services for global learners. Awanuiārangi’s pilot project explores how New Zealand’s strengths in Indigenous education can be delivered to international learners, tailored to Indigenous communities in other countries, and delivered in a blended medium, while uplifting all parties and helping strengthen Indigenous connections and cooperation across the Pacific.
More information:
Learn more about Te Whare Wānanga o Awanuiārangi
*Image at top of page: TWWoA's Professor Mera Penehira with Big Island of Hawaii cohort of doctoral students: Katie Benioni, Nancy Levenson, Noekeonaona Kirby and Taffi Wise.
-
ENZ seeks Expressions of Interest to grow the Thai schools’ sector
In 2023, enrolments from Thailand were the fifth largest for New Zealand’s schools with most enrolments coming from students living in Bangkok. Education New Zealand Manapou ki te Ao (ENZ) is now looking to grow this market by collaborating with New Zealand schools and regional Thai education agents to build partnerships with schools in cities outside the capital city (referred to as ‘second tier’ cities).
The initiative, called the Thailand Second Tier City Promotion is planned to run in 2025-2026. ENZ is currently seeking feedback from New Zealand schools to measure interest in participating in the promotion and is running a survey until Tuesday 30 October 2024 for interested schools.
Collaborative school clusters are invited to participate in the initiative which will form sister school partnerships with regional Thai schools. Each cluster should consist of at least three schools.
Through these partnerships, a wide range of study options for Thai students and schools will be available. This may include short-term 4-week school immersion programmes, 1 to 2 terms or full year study programmes, teacher trainings, virtual interaction, online curriculum-based collaborative projects etc.
ENZ’s Acting General Manager - International, Mr Ben Burrowes, said that over the years New Zealand has built a very strong reputation as a high-quality education destination particularly amongst students from Bangkok. He says that this helped the market rebound significantly post-Covid.
“With the international education market in Bangkok now highly saturated, ENZ sees this promotion as a good opportunity to help schools reach an untapped market in regions across Thailand.
“Through working with high performing regional education agencies and in collaboration with New Zealand schools, our initiative aims to support the development of sister school partnerships in each province,” said Ben.
“This is a strategic move to raise the profile of New Zealand’s school sector and grow interests from a new pool of prospective students and their parents,” added Ben.
If your school is interested in exploring this opportunity, please fill out this survey by Tuesday 30 October to help us match your interest with our upcoming initiative. Additional information can be found in this document. If you have any questions, you can email these through to NZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol Chortip.Pramoolpol@enz.govt.nz.
-
ATEED launches new Auckland strategy to guide visitor economy
ATEED General Manager Destination, Steve Armitage, says while more visitors are good news economically, the growth comes with challenges.
“People travel to Auckland to experience the many things our region has to offer. For some, it’s the world-class food and wine; for others, it’s the sporting, cultural and business events; or international students, who come from around the world to study at our learning institutions,” said Steve.
“It’s important that we continue to attract visitors to support and create jobs and amenities that benefit locals and visitors…so that Auckland is better off not just economically, but also socially and environmentally.”
The strategy outlines six strategic imperatives and key focus areas, and a comprehensive list of actions to deliver these, with two directly relating to international education:
- A Captivating Place: A region that entices visitors to stay longer and that locals love more than ever. Actions include developing an international student visitor plan.
- A Skilled Place: A region where more young men and women are choosing globally relevant careers in the visitor economy. Actions include developing a visitor sector training and employment strategy for youth and enhancing standards across the service sector.
Destination AKL 2025 was guided by an industry leadership group, and involved extensive consultation including interviews, workshops and discussions, as well as international benchmarking and surveys.
ENZ Chief Executive Grant McPherson, who was part of the industry leadership group, says that ATEED is showing real leadership in the way it is looking at its visitor plan.
He said this is evident in the way the strategy is based around destination management and not just attraction. This should ensure visitors are acknowledged as an asset to the Auckland region – a perspective that will reflect positively on the experience visitors go on to have in Auckland.
“International students are an important part of the visitor community and we are delighted that the strategy reflects this through the inclusion of an international student visitor plan.”
"The strategy has involved significant cross-industry collaboration to get to this point, and the plan is to keep this going. We are very optimistic about the direction Auckland is heading in and are looking forward to working with Auckland to bring it to life.”
Click here to read or download Destination AKL 2025.
