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PIF Recipient: Tokona te Raki
Tokona te Raki has already led some brave pioneering work, such as challenging streaming in schools based on evidence it has a largely negative impact on Māori students, more often perpetuating inequity, rather than reducing it. They are working on indigenous youth pathways into digital futures, understanding future tribal skill needs and honing tribal innovation models.
With global challenges like climate change, shifting population demographics and the impact of technology all combining to create both uncertainty and opportunity, the future is there for the taking – or rather the shaping.
Tokona te Raki is an indigenous social innovation lab operating under the mana of Te Rūnanga o Ngāi Tahu. With over 76,000 registered tribal members and a territory covering over 80 percent of New Zealand’s South Island /Te Waipounamu, Ngāi Tahu is the largest iwi / tribe in Te Waipounamu.
With Māori youth being the fastest growing sector of the Aotearoa New Zealand population, Tokona te Raki is on a mission to tackle inequities they face in their journey through education and into enterprise and employment. Through projects with whānau, communities, and external partners, rangatahi are equipped and empowered with the tools and support to shape and be inspired by their futures, succeeding as Māori.
Their latest project is an ambitious one: to reimagine international education. With support from Education New Zealand Manapou ki te Ao (ENZ) as a Tiriti partner, through the International Education Product Innovation Fund, this vision to reshape indigenous education is moving closer over the horizon with a view towards a future where youth are confident, competent, and connected both tribally and globally.
‘Indigenous Future Making’ is a pilot project to reimagine the future of international education towards an indigenous vision of a tribal and global learning network. Te Ao Māori (the Māori world) and its knowledge systems create an identity unique to Aotearoa and sees the future as an opportunity rather than an inevitability.
To frame the project, Tokona te Raki has identified several ‘shifts’ that transform what international education can deliver for indigenous communities and learners. From colonial and Euro-centric to diverse, indigenous, and global; from physical, site-based delivery to place based and virtual delivery; from fixed-duration courses to lifelong learning; from rational (IQ) intelligence to emotional, cultural, and digital intelligence; and from narrow credentialling to flexible and adaptive credentialling.
Instead of framing international education through an economic lens and thinking of international learners in terms of revenue extraction, the pilot project imagines values-based value generation, a reciprocal, two-way street of learners travelling both into and out of Aotearoa New Zealand, education contributing to global challenges and collective action, and Aotearoa New Zealand being recognised for its unique value proposition: a caring, safe, secure, innovative and culturally relevant education provider.
The project will deliver an indigenous future-making framework, backed up with a toolkit and a curriculum. An online platform will be explored to serve as an indigenous knowledge exchange, facilitating the transfer of knowledge between and within Māori and other indigenous cultures.
Tokona Te Raki is among a range of pilot projects supported by ENZ’s Covid Response and Recovery Fund funded product and service diversification workstream. This New Zealand Government-funded initiative to encourages the development of new products and services in the international education sector.
The project explores how Aotearoa New Zealand can offer indigenous solutions to global challenges, such as climate change and social inequality. More than a funding contributor, ENZ is working with Tokona te Raki to explore what being a good Tiriti partnership should look like to best support and realise the full potential of an Iwi led project, leveraging each other’s networks and capabilities. The learnings from Indigenous Future Making, and the other pilots, will be shared for the benefit of Aotearoa New Zealand’s wider international education sector, encouraging other education providers and organisations to keep innovating for the future.
Learn more:
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We want to hear from you!
This survey is important to gauge ENZ’s performance and importantly, hear from New Zealand international education providers on how we’re doing, what services you value and what you’d like to see more of.
Your feedback last year highlighted the value of ENZ’s branding and promotional work and offshore connections, and you wanted more data and insights to assist planning.
Since the launch of Learn New Every Day, our marketing campaign, and through optimising our media spend, we have driven significantly improved reach of New Zealand’s position as an education destination and engagement through content and connection.
Importantly, focus lies in building awareness, reputation and quality associations and ahead, we will be connecting with you to establish more effective partnership ways to amplify our joint promotional work.
ENZ underwent an organisational change process early in the new year, with the creation of the International & Sector Engagement team, which has a stronger focus on international services, with the aim of ensuring a seamless flow of market and sector intelligence to support sustainable growth in New Zealand’s international education sector.
We have held online sessions with deep dives into enrolment information, brand health and student experience to help you understand the work that ENZ does to assist your planning. We have more data and insights sessions planned in the year ahead and the survey is your opportunity to signal what else we can do to support your work.
A survey link will be sent to providers in the coming weeks. We look forward to hearing your thoughts to enable us to improve our support to the New Zealand international education sector.
Thank you in advance for your participation.
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From Russia to New Zealand: "I've lived two different lives"
Home was Petropavlovks-Kamchatsy, on the far eastern seaboard of Russia, almost 7000km from Moscow, and the decision to leave was a relatively spontaneous one. “The whole experience was pretty surreal.”
He was introduced to the possibility of an education experience in New Zealand by ACG (Academic Colleges Group), which held a fair in his hometown back in 2008. “I had never heard of them visiting Russia before, let alone my hometown as it’s so remote.”
Andrey admits that at the time he wasn’t keen to stay on in Russia and “jumped at the opportunity” to come to New Zealand for a six-month stint in Year 13 at ACG Parnell College.
“Looking back on it, I really wanted to go somewhere far from home and different. I placed all my hope on it being a better place and it turned out that it was. That internal drive to explore took over and I followed my intuition.”
Student life provides connections
Having improved his English, Andrey went on to study for his Bachelor of Commerce in finance and economics at the University of Auckland, where he found his tribe. “Life in Russia did not resonate with me in the way that life in New Zealand did,” he says. “I think what was missing for me at home was the kind of openness and connectivity which is so apparent here.”
Coming to New Zealand I was exposed to other people’s perspectives and backgrounds, and I really connected with that.
"I felt a sense of belonging and that I could be who I am without judgement. Breaking away from being expected to fit a certain mould at home was a big thing for me.”
With new-found confidence and his degree completed, Andrey travelled the world on modelling contracts before “returning to the original plan” and establishing a career in e-commerce and project management.
And he has the perfect credentials for his current role at The Mind Lab, helping to launch Mission New Zealand, an online education portal aimed at international students. “It provides short courses and micro-credentials as a taster of what education in New Zealand is like and what it can provide. It’s a full circle moment for me.”
Mission New Zealand highlights what makes an education experience in Aotearoa unique through the lens of creativity, sustainability, tech innovation, and culture. “I think it puts us on the map in terms of global education.”
Looking back, Andrey says he would have loved the opportunity to access a platform like this as a student travelling to a foreign country, “to really get an understanding of what it’s like on the ground”. He says he is excited to see what impact Mission New Zealand can have.
Life-changing move
The decision to leave Russia for New Zealand has been life-changing for Andrey. He is now a citizen and knows his future lies here. “There is so much social and career mobility here and that’s exciting for me.”
He arrived determined to carve out a new path in life and he has certainly achieved that. “I have grown into a person who is more confident and assured, and not afraid to explore new opportunities.”
He now has plans to explore and better understand the significance of te ao Māori. “I want to immerse myself in that space. I love that in New Zealand there is more than one way of seeing the world. It is so important that there is an alternative perspective,” he says.
“I would like to get a deeper understanding of the tenets of te ao Māori, to see the challenges we are facing and the potential solutions through a different lens.”
His advice to students considering coming to New Zealand is to get fully immersed in the culture “and absorb it all”. “Don’t come to recreate what you had at home. If you do, you’ll miss huge opportunity for personal growth.”
Andrey says his life now looks nothing like his old life. “It’s like I’ve lived two different lives.” And he’s not done yet.
“Coming to New Zealand has drastically changed how I view myself in the world,” he says.“ Through international education you realise that your actions do matter, that you do have the potential to make a real impact. You start seeing yourself as an individual in a connected system.”
“Keep exploring is my motto for the future.”
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EdTech conference a great success
Education New Zealand (ENZ) supported the conference, alongside Learning Media and Grow Wellington, as part of ENZ’s wider strategy to build the capacity, capability and scaleability of the international education export industry.
ENZ sees a vibrant and successful EdTech sector as critical to the success of New Zealand’s educational offerings, domestically and offshore.
ENZ Education Business Development Manager Melonie Pitkin says “One of our key goals for the conference was providing an opportunity for a sector to begin to self identify and find opportunities to make business connections that might not ordinarily occur as part of business as usual.
“On that front we would certainly view this inaugural conference as successful. We're pleased that it was so well attended and well received. We're looking forward to feedback from participants that will help inform and shape how Education New Zealand can work with the EdTech sector.”
The EdTech for Export website will become a hub for EdTech news and information. Videos and slides for some keynote speakers and breakout sessions have been posted on the site. -
Get ready for unprecedented profile of NZ education in China
We also need to make a leap in scale.
We can’t do that with a business as usual approach.
This realisation is behind the Dragons in a Distant Land documentary now set to screen before 650 million people in China from August 2013.
The documentary highlights the experiences of Chinese considering studying in New Zealand and of successful alumni who have returned to China.
Education New Zealand (ENZ) General Manager of Marketing and Channel Development Kathryn McCarrison says the two-part documentary (renamed from Dragons in the Land of the Long White Cloud) is designed to be a “game changer” for New Zealand’s student attraction marketing in China and will boost referrals to Chinese agents and New Zealand institutions. The documentary seeks to capture parents’ attention; students aged 16-25 will be targeted by a digital campaign.
“We’ll get unprecedented coverage of New Zealand education in China with the documentary.
“We all need to get ready – the Chinese networks will only give three days’ notice of the first on-air date.
“To get full value out of the investments in the documentary, we – that is ENZ and the industry – need to run an integrated campaign leveraging each other’s work.”
ENZ is developing marketing materials to help institutions plan their marketing in China following the screenings of Dragons in a Distant Land on national and regional television.
These materials will be made available to institutions.
ENZ’s production company, the Gibson Group, is negotiating with Chinese networks to have the documentary screened in August. The associated student dragons’ marketing campaign will be ready on 1 August 2013 to support the launch of the documentary.
Key features of the campaign include:
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Using alumni and agents on Weibo (the Twitter of China) to post about studying in New Zealand and direct people to the campaign’s website
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Creating posts for targeted internet forums and bulletin board sites
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Posting content to Youku, the YouTube of China.
To directly engage the target audience – parents, prospective international students and education agents - there will be:
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Video advertising targeting social networking and video sites and top student portals
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Performance display advertising.
ENZ’s current Baidu search campaign will be reconfigured to ensure relevant searches are directed to the student dragon’s campaign website.
Kathryn says the traffic from the student dragon’s campaign website will go to the New Zealand Educated website. “Your information on it will likely be the first impression of your institution for many Chinese visitors.
“We recommend you check out your institution’s page on newzealandeducated.com very soon to ensure your content is up to date.”
Closer to the launch date ENZ will make available key messages for each episode, press releases, a media question and answer and photography from the documentary. The final media buying plan, showing when and where ENZ will be advertising in China as part of the campaign, will also be available to help institutions with their own media buying.
A drop-box folder has been set up to access these materials when they become available. Email Deena for details. She will keep you posted on developments through e-news.
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Kiwi robots breakthrough in China schools
At the 2013 world robotics championship New Zealand high schools won three of the five high school divisions and went on to win the World Championships.
Students from Glenfield College and teachers from Glenfield College, Westlake Girls High School and Massey University, led by Chris Hamling, National Manager of Kiwibots were invited by Tianjin Association for Science and Technology (TAST) to attend last month’s Tianjin Science Week.
They visited five schools in the northern Chinese city. As well as showing off their robots, the teachers also did a number of presentations about New Zealand’s education system on the theme of “How we make winning students”.
Chris says “We wanted to build up from a simple description of how robotics are used in the classroom and then go on to illustrate how New Zealand's education system emphasizes practical work.
“Our ESOL support is important in allowing international students to find their feet quickly and that our universities are an important part of our education pipeline.”
The Kiwi party was followed from school-to-school by CCTV, China’s largest television channel.
Earlier this year TAST approached Chris wanting New Zealand schools to take part because China, like New Zealand, wants to to accelerate scientific progress and develop new technology, popularize scientific knowledge and create an environment for innovation. Chris says discussions between TAST and the Kiwibots led them to conclude that “it is primarily because of our education system that we are so successful”.
Education New Zealand Senior Education Manager in Beijing, Stijn Te Strake, says “stimulating creativity through education is a recurring theme in dialogue with China and other Asian countries looking towards technological innovation to advance rapidly developing economies.
“Kiwibots is a great demonstration of New Zealand’s strengths in these areas, in a fun and engaging manner that all can relate to.
“During the visit we saw New Zealand and Chinese students interacting and learning from each other, with their passion for science and technology as the basis of common understanding.”
Education New Zealand (ENZ) supported the Kiwibots visit to Tianjin. Last December ENZ also supported the Asia-Pacific Robotics Championship held in Auckland to leverage and promote New Zealand as a study destination, particularly for middle and high school students with an interest in technology.
More than 500 students in nearly 150 teams competed in this championship, with 70 percent coming from offshore, mostly China (77 teams) but also Hong Kong and Singapore.
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GST and international students
Officials recently released an issues paper dealing with the GST treatment of immigration services provided to non-residents. While this does not have direct implications for educational institutions, it does serve as a timely reminder that supplies to non-residents must be considered carefully when determining whether GST applies or not.
The general rule regarding supplies of services to non-residents is that if the non-resident receives the supply in New Zealand, GST will apply. Conversely, if the supply or services physically takes place outside New Zealand, or if it is made to a non-resident who is not in New Zealand when the services are performed, the supply will be subject to GST at 0 percent.
In relation to international students, where they come to New Zealand for their education GST must be charged. If the international students are enrolled in distance learning and do not come to New Zealand for the purpose of the course being provided, the supply will be zero-rated.
However, there may be situations where the international student completes most of the course via distance learning from offshore, but attends for example block courses in New Zealand as part of the course. In this situation part of the course delivery will be received by the student in New Zealand which makes the supply subject to GST at 15 percent rather than 0 percent.
Based on the comments in the immigration services issues paper, potentially all of the course fee could become subject to GST at 15 percent in this scenario, although depending on the detailed arrangements the GST liability may be able to be limited to a portion of the total course fee.
If you offer any courses where the supply is received by students both within and outside New Zealand, we recommend that you seek tax advice regarding your GST liability.
Andrea Scatchard is an Associate Director in the Hamilton office of Deloitte, and Allan Bullot is a Partner in the Auckland office. Andrea can be contacted on 07 838 4808, and Allan can be contacted on 09 303 0732.
While care has been taken in the preparation of this article, it has been prepared to provide general information only and should not be taken as a substitute for seeking professional advice.
Deloitte does not accept any liability for any loss that may arise as a result of any person relying on the information or views expressed in this article.
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New Zealand - the most exciting place to learn a new language
The two agencies have joined forces to attract young Japanese to New Zealand with the offer of up to $300 worth of adventure activities.
Every student who enrols with one of the 22 English Language Schools (who are all part of the English New Zealand group) taking part in the campaign will get to experience some of the best adventures New Zealand has to offer. Activities range from a bungy jump in Queenstown to a jet boat ride on Auckland’s magnificent harbour.
The campaign will run through to June.
Tourism New Zealand’s Chief Executive Kevin Bowler says international students contribute significant tourism dollars to the country by travelling during their study, and hosting their friends and family. “The education market is a significant one, so it makes perfect sense for us to combine our efforts, and leverage the combined strength of the New Zealand brand as both an education and tourism destination, to convert more students to travel and study here.”
Grant McPherson, Chief Executive, Education New Zealand says this campaign is a great example of the education-tourism opportunities which exist in New Zealand.
“Tourism New Zealand’s flagship campaign 100% Pure New Zealand tells the story of this country's unparalleled combination of landscapes, people and activities.
“New Zealand is one of the highest quality English language education destinations in the world but it is our setting which really makes us stand out from the crowd so it makes a lot of sense for the two agencies to join forces on a marketing campaign. I am excited to see the results.”
The campaign challenges Japanese students already thinking about studying in New Zealand to take the next step and convert their general interest into actual enrolment.
Japan is currently New Zealand’s fourth largest source country for international students but there is potential to grow this market further.
The Japanese government has an increased focus on international education and improving English language skills in the lead up to hosting the 2019 Rugby World Cup and the 2020 Summer Olympics. ENZ is looking to capitalise on this opportunity.
Education New Zealand (ENZ), the government agency responsible for marketing international education is working on realising that opportunity.
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Manawatu hosts agents
“A successful famil tour provides a holistic experience for the agents, and gives them first-hand knowledge and experience from which to recommend Palmerston North and Manawatu to prospective students and parents,” said Lesley McDonald, Co-Chair of International Education Manawatu (IEM).
“We decided that we would split the agents into two groups – those focussed on the tertiary sector and those on the secondary sector. That way, the agents in each group could focus on their specific sector and spend more time at the relevant institutions,” said Lesley.
The agent visit was timed to coincide with the Massey University graduation ceremony, demonstrating the successful outcome of study.
To give them a taste of the Manawatu student lifestyle, the agents stayed with homestay families in the region.
“We recognised that international education is more than the study experience – it also includes a safe lifestyle, leisure activities, internship and part-time employment opportunities which lead to residency and employment.”
“The agents saw the Royal New Zealand Ballet perform at the Regent Theatre in Palmerston North and had a trip to Wellington. One agent even stayed on an extra day to take part in a tour of Wairarapa wineries!”
For the visiting agents the visit was an immersion in what it’s like to live and study in Palmerston North and the Manawatu region, and for the education providers it was a chance to showcase the best their institution and the region has to offer.
For both, it was an invaluable relationship-building experience.
“We have received very positive feedback from the visiting agents who wish to build on the relationships with the educational providers that they met and interacted with”, said Lesley.
To fund the agent visit a cross-sector group of education providers – all members of IEM – pooled their resources, with some additional funding was provided by Education New Zealand’s Regional Agent Funding programme.
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US students win NZ study experience
The collaboration is part of Education New Zealand’s commitment to the Institute of International Education’s Generation Study Abroad initiative to double the number of students from the United States who study abroad by 2018,
Participating universities and ITPs funded US$500 tuition or living costs awards, and ENZ funded US$2,000 travel awards to help students pay for their flight to New Zealand.
Eleven students were offered the US$500 university or ITP excellence awards to study at the University of Auckland, AUT, Unitec, Massey University, the University of Waikato, Victoria University of Wellington, the University of Canterbury, Otago Polytechnic and the University of Otago, and four students (including one who also received an institute award) were offered the US$2,000 travel awards to study at the University of Auckland, the University of Waikato, Massey University Wellington, and the University of Otago.
As part of the application process, students were required to submit a blog or video explaining why they wanted to study in New Zealand. “The standard of applications received was very high, and their blogs and videos were inventive and entertaining,” said Amy Rutherford, International Market Manager, North America.
“I can’t wait to see what the students get up to during their time in New Zealand!”
You can view the application blogs and videos through the links below.
Phillomena Wong from the University of Southern California, recipient of an AUT University excellence award
Emily Garrett from Park University, recipient of a Massey University excellence award
Allison Cluett from Brown University, recipient of a University of Otago excellence award
Nicole Guinn from the University of Mary Washington, recipient of a University of Otago excellence award
Reese Sun from the University of Texas at Austin, recipient of ENZ travel award, studying at the University of Otago
Zoa Smalley from the Kansas City Art Institute, recipient of an Otago Polytechnic excellence award
Leo Valdez from the University of Central Missouri, recipient of a Unitec excellence award
Sara Lobdell from Franklin and Marshall College, recipient of a University of Auckland excellence award, and an ENZ travel award
Yasaman Sahba from Southern Methodist University, recipient of University of Canterbury excellence award
Abe Levitan from Olin College, recipient of a Victoria University of Wellington excellence award
Logan Coffman from the University of Colorado at Boulder, recipient of a Victoria University of Wellington excellence award
Annalisa Palmer from the University of Nevada, recipient of an ENZ travel award, studying at Massey University Wellington
Kora Nixon from Michigan State University, recipient of a University of Waikato excellence award
Dustin Flores from Utah State University, recipient of ENZ travel award, studying at the University of Waikato.
