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  • Sports education opportunities opening up in India

    India’s Delhi University women’s football team training with the Asia Pacific Football Academy at Lincoln University is an early example of growing activities between India and New Zealand sports education providers.

    While the Delhi University project is helping building connections at institutional level, there are opportunities emerging across a range of sports education and related disciplines.  

    According to one recent industry report, sports spending in India is outpacing the country’s relatively high economic growth rates.

    India’s Ministry of Youth Affairs and Sports (MYAS) has a focus – and a NZ$370 million annual budget – to develop sports in India.

    Every Indian school with more than 100 students is expected to employ a part-time physical education (PE) instructor. When this legislative requirement is fully implemented, millions of physical education instructors and teachers must be trained or up-skilled.

    The Indian government has also said it will setup sports institutes, with private sector support, in every district of the country. Private sector involvement in sports education is on the rise.India is also broadening the types of sports it plays.

    The first edition of the Elite Football League of India (EFLI) kicked off late last year - matches were beamed to 70 million homes across India.

    Based on the current trends in India, and interest from the Indian system, the following disciplines and areas could be explored for opportunities in India:

    • Sports management

    • Physical education in schools

    • High performance centres

    • Sport science and medicine.

    Education New Zealand’s New Delhi office helped Delhi and Lincoln universities and the Asia Pacific Football Academy get their partnership underway.
    For more information contact: Dr Shruti Jain, Project Coordinator, Education New Zealand, New Delhi.

     

  • CPIT graduates share honours in ENZ’s Virtual Re-Start Fashion Competition

    Christchurch Polytechnic Institute of Technology (CPIT) fashion graduates Phoebe Ratcliff-Reid and Melissa McIndoe, with their Malaysian counterparts from Raffles College and the Malaysian Institute of Arts, won first and second prize in Education New Zealand’s New Zealand Week fashion competition held in Kuala Lumpur this week.

    Fittingly, the fashion collection was based on the theme of ‘rejuvenation’ and inspired by the rebuild of Christchurch city.

    Along with CPIT, students from Massey University, Otago Polytechnic, Bay of Plenty Polytechnic, Whitieria Community Polytechnic and WINTEC took part. They worked ‘virtually’ in pairs with their Malaysian counterparts to create four distinct outfits.

    Education New Zealand developed the Virtual Re-Start Fashion Competition to showcase the quality of New Zealand fashion institutions and attract the attention of Malaysian students, encouraging them to come and study in New Zealand. More than 2000 Malaysian students studied in New Zealand last year.

    The winners were:
    •    1st prize
    Phoebe Radcliff-Reid (CPIT)
    Kathryn Lagrosa Rao (Raffles College of Higher Education)

    •    2nd prize
    Melissa McIndoe (CPIT)
    Liew Chee Yeng (Malaysian Institute of Arts)

    •    3rd prize
    Hannah Shand (Massey University)
    Moto Keek Wen Han (Raffles College of Higher Education)

  • Chile announces 500 more ‘penguins’

    In the last edition of International Education News we reported that Chile’s Economy, Development and Tourism Minister, Pablo Longueira, had announced that the pilot scheme for the ‘Penguins without Borders’ scholarship programme that brought 40 Chilean students to New Zealand in January, would be widened to 100 for terms three and four of this year.

    Things have progressed since then, with Minister Longueira announcing during his current visit to New Zealand that 500 more ‘penguins’ (so called, due to their distinctive black and white uniforms) are coming to New Zealand.  The first group of 250 ‘penguins’ arrives in July to live and study in towns and cities around New Zealand for two semesters. A further 250 will arrive in January 2014.

    New Zealand was the only country chosen to pilot the scholarship programme, but this announcement may help secure New Zealand’s place as a regular destination for these high-achieving students.

  • Stephen Fleming Live Facebook campaign launched in India

    The aim is to increase the traffic to our India Facebook page as well as building a large database of potential international students.

    The Stephen Fleming Live campaign leverages Fleming’s superstar status in India, with potential international students “liking” our India Facebook page, answering a few questions and uploading their photograph into a virtual First XI team photo.

    Eleven lucky winners in each of five cities (55 people) across India will get to meet with Fleming’s at an exclusive, closed door, question and answer session in their chosen city.

    All entrants will receive a ‘personalised’ photograph of themselves and Stephen to re-post onto their own Facebook page to ‘share’ with their friends.

    We’d then like to develop a relationship with them through a post-competition event-driven marketing campaign.

    The first two meet and greet events with Fleming were based around Education New Zealand Fairs in Cochin and Pune earlier this month. Further meet and greets will be held in Chennai, Mumbai, Hydrabad, Bangalore and Pune again.

    The promotion includes a video for Pune with Fleming talking about studying in New Zealand.

  • Update on sending promotional materials to Viet Nam

    A Vietnamese Government circular also states that if the declared value of goods for onward sale, and sent by a courier company, is less than 1 million VND, no import duty needs to be paid. Over this amount, import duty must be paid. 

    In addition, all importers of “cultural goods” must obtain a cultural licence from the Department of Information and Communications, Ministry of Culture, Sports and Tourism.

    “Cultural goods” includes written materials such as education promotion resources. 

    If you are sending materials to education agents, they should be able to obtain the cultural licence. If you planning to send materials elsewhere, and assistance is required, please contact in advance the New Zealand Embassy in Ha Noi or the New Zealand Consulate in Ho Chi Minh City for more information.

    Other tips for institutions sending materials to Viet Nam include:

    • You should send materials well in advance of any planned events

    • If import duty has to be paid, please aarrange with your freight company for the sender (rather than receiver) to cover this cost – this speeds up the process for the Embassy or Consulate if there are any problems

    • If arranging materials to be sent to Viet Nam from third countries, remember to instruct foreign printers accordingly

    • Remember also to include this information when organising shipments through BPO Intelligence (BPO)

  • Alumni news - launch the New Zealand Educated LinkedIn group

    We encourage you to look at this and refer the LinkedIn group to your own alumni and ask them to join up.

    This is the first stage in our work with alumni. Once there are more members in the group we will start sending out notice of events, encourage alumni to form groups and start discussion forums.

    Here is a comment from one of the alumni who recently joined: “Thank you very much for invitation, this group would make me feel like return back to NZ. Keep in touch.”

  • JJL China visits New Zealand to discuss international student recruitment strategies

    Senior representatives from JJL China, including their Beijing HQ President Mr Yanmin Zhu, will meet with New Zealand institutions from a range of education sectors in the wider Christchurch and Wellington regions. Grant McPherson, Education New Zealand’s Chief Executive, says the visit is the first of four inbound agents trips organised to improve connections between industry, agents and markets.

    “Loyal and high-quality agents play an important role in New Zealand’s international education industry. ENZ is hosting these trips to build on our valued relationships and explore further opportunities for cooperation aligned to our marketing campaigns.”

    Kaye Le Gros, ENZ’s Channel Development Manager with responsibility for agents, says JJL were especially keen to travel to and show their support for Christchurch.  While there, the delegation will visit Burnside High School, the University of Canterbury and Christchurch Polytechnic Institute of Technology. They’ll take a tour of the Re:Start container mall and learn about plans to rebuild Christchurch’s city centre.

    The visit will conclude with a meeting to discuss a two-year strategic plan for JJL China and New Zealand. Agents from India, Indonesia, Thailand and Korea arrive in New Zealand throughout May and June. As well as meeting with education representatives, visiting delegations will hear from New Zealand Qualifications Authority, Immigration New Zealand and Ministry of Education staff.

  • Update on the New Zealand Story – Our shared story to support export growth

    The New Zealand Story project is led by the chief executives of Education New Zealand, Tourism New Zealand and New Zealand Trade and Enterprise.

    The Story will:

    • Communicate New Zealand’s values and personality

    • Feel and be authentic

    • Feel different to other countries’ stories

    • Move us beyond place (our landscape)

    • Be a foundation story from which other stories can grow

    • Support growth in export earnings.

    It will help communicate New Zealand’s distinct and unique attributes to international audiences around the world.

    Education New Zealand Marketing and Channel Development Manager Kathryn McCarrison says that while New Zealand has a great reputation in a number of areas, “the New Zealand Story is an opportunity to sharpen and highlight our country’s many qualities.

    “What we have got is a gap between how international audiences see us and the ideal positioning we need to ensure the world ‘buys’ New Zealand.

    “The New Zealand Story will fill that gap so that exporters don’t have to spend half their meetings in international markets explaining why New Zealand is great. They can get straight into saying why they are great.”

    The New Zealand Story will be a foundation for more specific stories about individual businesses and sectors like education. It will help give the stories told in international markets by individual companies and organisations a common voice when talking about New Zealand.

    The Story has been tested and accepted by businesses and consumers in six markets –Australia, China, USA, Jakarta, India and Germany.

    Leaders from New Zealand’s primary sectors, manufacturing services, export education, Māori and wider government have also had extensive input into the story’s formulation.

    The project is now in its creative development stage. A toolbox for industry will be developed that will include images and videos to help ‘NZ Inc’ partners (from both the public and private sector) tell a consistent story about New Zealand across different sectors and in very diverse international markets.

    This is an exciting development in the marketing of New Zealand globally and one that will help us all tremendously in raising the profile of our own sectors overseas.

  • Update for industry on Assignments4U issue

    Although I was made aware of the issue late on Friday, I was still taken aback at the tone of the article and some of the implications made.

    The issues raised are of concern to all of us, and we are working on gaining better understanding of the scale of the problem. We do know that it is not, as the article may imply, a problem that is peculiar to Chinese students, nor to students from any other country.

    Education New Zealand’s (ENZ’s) main focus on this issue is to manage any risks to New Zealand's international reputation as a provider of world class education, and to local perceptions of the value of international education to New Zealand.

    We are following a clear plan to manage any impact this issue may have locally and, most importantly, in China. I’d like to let you know what’s underway now.

    Yesterday we responded to media enquiries through a statement, most of which has been reported in the various media items on the matter so far.

    ENZ has excellent relationships within the Chinese education sector and our Regional Director, Greater China, is in touch with Chinese officials to ensure there is no misunderstanding about the issue or the New Zealand Government’s response to the matter.

    I am aware of the efforts everyone our industry makes to maintain New Zealand’s reputation as a provider of high quality education, and you can be sure we are very much focussed on that as well.

    If you have any thoughts, comments or require any assistance, then please get in touch with me, or Senior Communications Advisor, Susie McShane.

    Kind regards,

    Grant McPherson

  • Budget update 2013

    Education New Zealand Chief Executive Grant McPherson says the majority of the additional funding will be invested in growing awareness and preference for New Zealand as an international education destination in key markets, promoting New Zealand’s education services and products abroad, and supporting industry-led opportunities for growth.

    Broadly, Education New Zealand will invest the funding in:

    • Broadening and intensifying our marketing activities in tier one and two target markets

    • Offering increased support to New Zealand international education providers and businesses to achieve greater growth.

    • Deepening our engagement with overseas education institutions and governments

    • Increasing the number of New Zealanders studying overseas by establishing new scholarships and encouraging the take up of existing scholarships.

    “In addition to our own efforts, we will also continue to work with other government agencies to capitalise on all-of-government initiatives to market New Zealand internationally – ensuring a New Zealand education is promoted alongside tourism and other trade initiatives.”

    Education New Zealand will continue to update industry throughout the year about where and how these additional resources are being invested, beginning with the release of our Statement of Intent in May. Following this, we will host a series of industry forums around the country to present our new Business Plan, which sets out Education New Zealand’s priorities for the next three years. These will be scheduled for late June/July and registration information will be sent soon.

    Read the Minister’s press release

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