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  • Great ideas from schools

    The ENZ Schools’ Reference Group was set up last year as a way to collect school feedback and ideas about how the sector can best develop. 

    ENZ Business Development Manager Mary Camp says the latest meeting on 25 February generated a swag of suggestions for the professional development workshops held in the lead-up to the New Zealand International Education Conference (NZIEC). More are welcome…

    “This reference group is really benefitting our work to support the industry,” Mary says. 

    “Given there are so many schools, spread from one end of the country to the other, and with so much variety of character and programme, it can be hard for us to be sure we’re hearing what we need to hear from schools.”

    “It’s great now to have an official channel open for that conversation, as well as the other connections we have through regional clusters and the like. We’ve been able to design services and products to suit schools’ current needs, and schools’ feedback on other parts of Education New Zealand’s work has been hugely valuable.”

    Mary says the pre-conference workshops in 2013 (on business planning, social media and working with agents) were well attended and rated highly by participants. The aim is to keep relevance high for this year’s NZIEC –  held in Wellington on 21-22 August 2014. 

    Additions to this ‘working topic list’ from the Schools’ Reference Group meeting are welcome:

    • Collaboration – looking at different collaborative business models, eg regional, niche

    • Homestay systems/ processes, building your homestay community, sharing ideas

    • Alumni – using them effectively

    • Agent perspectives – what are they looking for? (panel)

    • Market analysis – including hard stats, competitor analysis, and recommended key markets for schools.

    To make a suggestion for workshop topics please contact one of ENZ’s Business Development Managers for the school sector, Richard.Kyle@enz.govt.nz or Mary.Camp@enz.govt.nz. 

  • Digital win in Dubai for NZ educational product

    On 6 March, Kiwa Digital was named the winner in the Best Free ICT/App Product category at the Gulf Educational Supplier & Solutions (GESS) Exhibition in Dubai. The award was for Kiwa’s highly successful multi-lingual digital version of Milly, Molly and the Bike Ride. 

    GESS is the leading educational trade show in the Middle East, attracting 300 exhibitors from 60 countries, and featuring the latest in educational information and communications (ICT) technologies. 

    Kiwa Digital’s CEO, Rhonda Kite, is thrilled with an award from the “most exciting educational market in the world”.

    “We are very proud to have been recognised by some of the most respected names in the education sector as providing a solution that serves education needs throughout the Gulf.”

    Kiwa Digital’s work on expanding its global markets has been supported by an International Education Growth Fund grant and Education New Zealand market access support for education publishers. This is to take advantage of the remarkable innovation that technology is bringing to the education sector.

  • Thai travel advisory

    On 22 May 2014, the Royal Thai Army announced that the military had taken control of the government of Thailand. Some travel insurance policies may exclude cover during a coup d'etat and some cover provided under travel insurance policies may be invalid.

    The Ministry of Foreign Affairs and Trade website, Safe Travel, provides the latest advisories on travel to Thailand.

    Education New Zealand is closely monitoring the situation in Thailand and will advise providers intending to participate in the New Zealand Education Fair on 20 September no later than 27 June whether this event will proceed.  

    Thailand is an important market for New Zealand, so we are also considering investing additional resources in digital channels to keep building awareness of New Zealand and support ENZ’s in-country Market Development Manager Nan Lertrasameewong.

    This includes increasing investment in search engine marketing and building our Facebook activity.

    If the planned event in September does not go ahead, Education New Zealand will also investigate running a virtual fair in Thailand and running a Thailand-specific campaign that directs enquiries to local agents.

    Nan has been working with many providers over the last few months to build relationships with education authorities and agents outside of Bangkok. We are seeing the results of that in the form of increased student numbers from Thailand to New Zealand, which grew 6 per cent in 2013. It is important to keep these relationships going through this time of uncertainty.  

    We encourage New Zealand providers to stay in touch with their Thai agents to maintain relationships.

  • International education reports released

    New Zealand International Education Snapshot: 2013 Full Year Report

    This report combines the latest enrolment and student visa data to present a snapshot of the international education industry for 2013 and trends seen so far in 2014.

    Download the report here

    The Business Growth Agenda Leadership Statement for International Education – Progress Update

    The Business Growth Agenda Leadership Statement for International Education – Progress Update sets out progress, since 2011, in achieving the goals of the Leadership Statement for International Education, the key actions by government, and ongoing work to support the growth of international education.

    Download the report from the publications webpage

    The Leadership Statement for International Education – Progress Update falls within the ‘Building Export Markets’ input of the Business Growth Agenda. Read more about the Business Growth Agenda on the Ministry of Business, Innovation and Employment’s website

  • Insight into China Education Developments

    Produced by our China team, the latest report provides a roundup of China’s education developments during the first half of 2014 and follows their January report which was picked up and reported around the world.

    Sam Mackay, Senior Education Manager in Beijing, says the Insight Report is the China team’s way of keeping industry up-to-date with changes in the region.

    “There’s so much information flying around about Chinese education developments that it can be hard to keep current. We developed the China Insight Report so you can stay abreast of the key trends in this top priority market for New Zealand.”

    “We’ve also tried to deliver it in an engaging manner. You can contemplate our ‘questions to ponder’, try your luck at some of this year’s Gaokao questions, and even enjoy a (somewhat related) dance clip.”

    Download the China Insight report here. We welcome feedback to china@enz.govt.nz.

    Quick summary:

    • The number of Chinese students heading overseas rose in 2013, but at a slower rate than previous years.  

    • Chinese international student enrolments in New Zealand rebounded, exceeding the 25,000 mark for the first time since 2007. Strong growth occurred in the school and university sectors.

    • Postgraduate student numbers within China are falling due to the introduction of tuition fees. Interest in ‘professionally oriented’ postgraduate programmes, however, is rising.

    • A record number of graduates are finding employment prospects tough. The expected monthly salary has fallen 2000 yuan over the past three years.

    • China’s vocational education system is being transformed. Changes to the exam system, institution entry processes and a boost in the number of higher vocational institutions are all in the works.

    • Global acceptance of Gaokao has increased as the exams get reformed. A technical stream to the exams will be introduced, and students will be able to sit their English exams periodically throughout the year.

    • Chinese parents are increasingly asking providers to illustrate the return on investment.

  • New appointments in South and South East Asia

    Including some new roles to support the existing and potential opportunities the region offers New Zealand education providers. 

    “The SSEA region accounts for around a quarter of all international students in New Zealand and offers significant export education opportunities as well. It is home to two of ENZ’s three tier one markets and our fastest growing market this year – India,” says Peter Bull, General Manager International.

    Peter says the new appointments will increase the depth of in-market expertise in marketing, business development and government relations, as well as ensure strong coordination with NZ Inc agencies and the education sector in New Zealand. 

    Following the appointment of Ziena Jalil, as Regional Director – SSEA from 1 July, the latest additions to the region include:

    Sarah Stabler has been appointed Lead – Public Relations/Marketing (SSEA). This is a new role and aims to provide stronger marketing and PR expertise and leadership in the region to increase awareness of New Zealand as a study destination and to lead the delivery of ENZ PR and marketing activity. Sarah is currently Senior Director at PR agency Baldwin Boyle Shand in Singapore and has more than 16 years of PR and marketing experience in South East Asia. Sarah is based in Singapore.   

    Grant Fuller has been contracted as a Senior Advisor to work on a specific project with ENZ in-market staff and the Business Development team in New Zealand to develop a strategy for realising the many business development opportunities that the region offers. Grant is a former New Zealand Trade Commissioner to Malaysia, Indonesia and Singapore and has considerable in-market experience.  

    Jugnu Roy has been appointed Lead – Events (SSEA). In this role, Jugnu will provide leadership to ENZ’s SSEA marketing staff on developing and implementing an events strategy which supports New Zealand institutional needs. Jugnu has most recently been ENZ’s Marketing and Strategic Relations Manager for South Asia and will continue to perform this function while taking on leadership for regional events as well. Jugnu is based in New Delhi. 

    Francesca Hilbron has been appointed Lead – International Market Manager, South and South East Asia, Japan and Korea. Francesca’s role provides the conduit between ENZ in-market staff and New Zealand strategic relationships. It also provides leadership for activities such as Ministerial missions and bilateral meetings. Francesca has most recently been ENZ’s International Market Manager for South Asia, Japan and Korea and brings useful NZ Inc experience to the role, having also worked for Immigration New Zealand. Francesca is based in Wellington. 

    Johnny Tramoundanas-Can has been appointed International Market Manager, South East Asia and reports to Francesca Hilbron. Johnny has joined ENZ from the Tertiary Education Commission where he was most recently Private Secretary in Minister Joyce’s office. Johnny is based in Wellington. 

    In addition, ENZ will shortly be recruiting for another new role – Marketing and Strategic Relations Manager Malaysia, to be based in Kuala Lumpur. 

    “Malaysia is a very important market for New Zealand given the high value of students who come from there. However, recent changes in-market have meant that our student numbers are down. This role will play an important function in strengthening in-market relationships and strongly driving awareness for New Zealand in this key market,” says Ziena Jalil, ENZ Regional Director SSEA. 

    “There are exciting times ahead for the South and South East Asia team, with ASEAN 2015 commemorations and the Cricket World Cup coming up, among many other activities. Our team is determined to ensure we make the most of these opportunities for New Zealand’s education sector,” says Ziena. 

    For further information on ENZ plans for SSEA please contact Ziena Jalil at: ziena.jalil@enz.govt.nz

  • INZ support invaluable

    The active participation of INZ staff in offshore international education marketing events is particularly appreciated, enabling the latest immigration and visa information to be provided to prospective students, their parents, education agents and members of the general public. 

    We were very well supported recently by Cat Beach, Immigration Manager based in Shanghai, at a series of international education marketing events in Japan and South Korea. Cat travelled with ENZ staff and New Zealand institutions to September events in Tokyo, Osaka, Seoul and Busan.

    She presented immigration updates to Japanese and Korean education agents, immigration seminars to attendees at the Seoul Korea Study Abroad Fair, and fielded enquiries from students, parents, and New Zealand institutions participating in the fairs and marketing events. 

     “Visas are at the front end when it comes to enabling a student to study in New Zealand. People often think that visa processes are difficult, so it’s really great to outline to them how easy it is to apply,” says Cat.

    “I also enjoy connecting with the New Zealand providers, as it makes the work INZ does very tangible. And of course whenever I participate in ENZ’s marketing events, it always reminds me of how beautiful New Zealand is and what we have to offer.  It makes me completely homesick!”

    ENZ Regional Director Lisa Futschek says: “Working seamlessly with INZ at our recent Japan and Korea marketing events was mutually reinforcing. Our international education sector was able to benefit from Cat’s extensive knowledge on visa and immigration matters, and INZ was able to experience first-hand the preoccupations of Japanese and Koreans considering a move to New Zealand.  A surprising number of guests to the fairs enquired about emigration to New Zealand under the skilled migrant and skills shortages categories.”

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  • Accelerate Your Growth at NZIEC

    We’re pleased to outline some highlights of this year’s conference programme prior to registrations opening soon.  

    Visit www.nziec.co.nz for more information and to register!

    Conference theme

    NZIEC 2015 brings together practitioners and leaders from across New Zealand’s fifth largest export industry to explore strategies for growth. The Conference provides an opportunity to discuss, strategise and connect with expert speakers and delegates.

    The government’s Leadership Statement for International Education outlines ambitious onshore and offshore goals for the international education industry to achieve by 2025. With less than a decade to go until 2025, NZIEC 2015 focuses on how you can Accelerate Your Growth.

    To achieve success as an industry, we need to understand key changes in international markets, pursue innovation, invest in capability and communicate a strong brand. Through a range of presentations, workshops, discussions and case studies, NZIEC 2015 will provide a platform to learn what organisations around the world are doing to execute these strategies, and what we can do to improve ours.  

    Pre-conference workshops

    Thursday 21 August features pre-conference workshops – for the school sector in the morning and for all sectors in the afternoon.

    School sector pre-conference workshop

    A pre-conference workshop for the school sector kicks off at 9am on Thursday morning. Connect with school representatives from across the country while learning about market trends, our key competitors and opportunities to collaborate through SIEBA.

    All sectors marketing and market intelligence workshops

    The afternoon pre-conference workshops are open to all sectors. Thursday afternoon features a marketing workshop on honing your point of difference followed by a choice of market intelligence sessions spanning the world.

    In the marketing workshop, gain inspiration from the Icebreaker experience to help you understand how to stand out from the crowd.

    Then, choose from nine future-focused market intelligence sessions featuring cherry blossoms, hashtags and samba! Learn about opportunities spanning the globe – from the Americas to Asia to the Middle East and Europe.  

    Networking drinks and conference dinner

    Join in the celebrations on Thursday evening with networking drinks and conference dinner starting from 6pm.  

    Friday highlights

    The Conference on Friday kicks off at 8.30am and features keynote addresses that will inspire, challenge and provide insight.

    In between our fantastic international keynote speakers, you can choose from 12 breakouts on topics ranging from customers and markets, strategy, marketing, operations and innovation.

    Breakouts include several sessions featuring the latest data and intelligence, a panel discussion around offshore delivery, a session seeking your input on the International Education Senior Officials Group work programme, and a Lightning Innovation session featuring six industry innovators.

    Stay tuned for more detail, and save the date now!

  • International education growth – 376k investment

    Successful International Education Growth Fund (IEGF) recipients include Tai Poutini Polytechnic, who will develop of a range of study tour programmes for tourism professionals in China, and the University of Otago, who are developing ecology and sustainability papers for students studying the tropical ecosystems of East Malaysia.

    Two projects are focused on delivering masters qualifications offshore, while others relate to new products and programmes, marketing initiatives and exploring new channels to market.

    Educational publishers BIOZONE International and Kiwa Digital received co-funding to boost exports of digital learning resources. BIOZONE International are developing a digital platform for their high school biology resources and Kiwa Digital will be establishing a new distribution channel in North American market for their experiential digital books.

    The successful recipients are primarily focused on China and the US markets and includes universities, polytechnics, schools, private training providers, and the education technology sector.

    Education providers and businesses can apply for matched funding up to $50,000 from the International Education Growth Fund, which is administered by Education New Zealand.  In this latest round, 29 applications were received.

  • New General Manager for ENZ

    Paul will shape and develop ENZ’s international marketing strategies and New Zealand education’s global brand, and oversee our channels to international markets, helping to realise ENZ’s business plan and strategy.

    An experienced General Manager, Paul joins ENZ from advertising agency FCB Wellington, where he has led the Wellington office for the past three years. He has more than 15 years’ experience in marketing strategy, digital marketing, international marketing and team management.

    Some of Paul’s recent award-winning campaigns at FCB include Inland Revenue’s Overseas Based Borrowers student loans campaign and the Electricity Authority’s What’s My Number campaign. He worked with the Ministry of Education to launch the inaugural Prime Minister’s Education Excellence Awards, and with the Open Polytechnic on their ‘Learning for an Open World’ brand repositioning campaign. Prior to these New Zealand-based roles, Paul worked for the Economist in London and then Asia, setting up the marketing department in Singapore and growing revenue from their publishing products. 

    ENZ Chief Executive Grant McPherson says Paul will work closely with ENZ’s international team and the industry in New Zealand to continue growing awareness of, and preference for, a New Zealand education in our target markets.

    “With the latest student visa dashboard showing first-time student visas are up 11% to date, Paul joins us at a time of continuing strong growth in international education.

    “His long-standing marketing experience will build on this momentum, taking our Think New education brand from strength to strength.”

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