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• 80 more ‘Penguins’ to visit

  Education New Zealand will contact all eligible schools in the coming weeks to seek and confirm interest to participate in the programme. The scheme’s criteria stipulates candidate schools must be co-educational, non-religious and located within a close radius of the city centres in Auckland, Christchurch and Wellington.

  The group will be the fourth to study in New Zealand through the scholarship programme, which aims to expand the international outlook of young Chilean students and improve their English language skills.

  Known as ‘Penguins’ because of their distinctive black and white uniforms, 237 Chilean students have studied in New Zealand since the programme began in 2013.

  When announcing the programme from Chile last week Tertiary Education, Skills and Employment Minister Steven Joyce said the visit will enable more Chilean students to experience Kiwi life, and that more New Zealanders will learn about Chile by hosting a student or studying alongside the Penguins.

  “International students make a significant social, cultural and economic contribution to New Zealand while they’re here and remain connected as ambassadors for New Zealand when they return home.”

  Mr Joyce has been visiting Chile, Brazil and Colombia for the past eight days, leading a delegation of university representatives to the region to deepen education and trade links.

• A million-plus in a month

  As part of our support for the Christchurch Rebuild Programme, ENZ partnered a delegation of six institutions led by Canterbury Development Corporation (CDC) to promote the region across six Indian cities.

  Agent training sessions in each city reinforced the range of opportunities offered by the Canterbury region. ‘Showcase Christchurch’ events in New Delhi and Mumbai, included visits to prominent Indian institutions, a business development round table and networking session. A highlight was announcing the second annual ‘Christchurch Educated Skills Scholarships’ worth more than NZ$100,000 which received an excellent reception from students, agents and Indian media.

  Also this month, through partner ENZ Recognised Agents (ENZRA), Think New branded fairs were held in Pune, Kolkata, Ahmedabad and Kochi. More than 20 New Zealand institutions participated in the fairs which collectively attracted some 1000 pre-screened potential students for New Zealand.

  “Working with recognised agents on these fairs enables us to have a wider geographical reach and retain two rounds of New Zealand education fairs in India (in April and August). The fairs all comply with ENZ brand guidelines ensuring consistency in messaging and agents also pre-screen students so a quality turnout is assured,” says Ziena Jalil, ENZ Regional Director – South and South East Asia.

  

  Above: The ENZRA fair in Kochi saw a good turnout of quality students

  Amidst the fairs and Christchurch Educated events, Stephen Fleming continued to bat for New Zealand education, connecting with more than 2,200 enthusiastic students through high profile institutional visits in Chennai, Mumbai and Bangalore. In addition to raising awareness for New Zealand education the visits opened up a range of engagement opportunities for New Zealand institutions such as student and faculty exchanges and twinning programmes.

  

  Through a variety of media initiatives, Stephen reached 1,702,218 active readers and listeners across India to convey New Zealand education messages.

  Building on this momentum, ENZ has launched two student competitions in India, again aimed at targeting high quality students and raising interest and preference for New Zealand as a study destination.

  For more information please email: india@enz.govt.nz 

• ENZ makes new friends with Kea

  Kea helps New Zealanders living offshore to connect with home and with one another, and to share and use their global experience, knowledge and opportunities.  It has recently broadened its network to include “friends of New Zealand”.

  ENZ sees Kea as another way to link international students and New Zealand educated alumni around the world – and for them to stay in touch with New Zealand and the wider international Kiwi community long after they have returned to their country.

  “The partnership will help to grow our network of alumni – our champions of New Zealand’s Education Story – and will provide a way for all current and former students to stay connected to New Zealand,” according to ENZ’s General Manager Marketing and Channel Development Hannah Lee-Darboe.

  “Our alumni are really important for their authentic, word-of-mouth recommendations about studying in New Zealand and how important international education is for cultivating long-term global connections,” according to Hannah.

  ENZ will help Kea find people to add to Kea’s network and communicate and engage with this audience via Kea.

  “This partnership makes so much sense, Kea’s Chief Executive Craig Donaldson said.  “Kea’s global network enables students to stay connected to New Zealand after they leave, while it provides an easy way of interacting with alumni and current international students.”

  Kea and ENZ are also partnering to develop an international education version of Kea’s World Class New Zealanders (WCNZ) network in South East Asia.  WCNZ is made up of high profile industry leaders and includes the likes of Mark D’Arcy, Director of Creative Solutions at Facebook, and London-based jewellery and accessories designer Amanda Allen, whose work appears in Harpers and Vogue.

  Kea and ENZ are currently seeking nominations of high profile New Zealand educated international alumni residing in South East Asia to be a part of this very prestigious network. Please send through nominations (name, what and when they studied, brief resume) to Hannah.lee-darboe@enz.govt.nz by May 15 2015.

• Attention budding marketers

  The first competition will be open to SSEA students from selected institutions who are currently pursuing an undergraduate programme in business, marketing and/or related disciplines. Students entering must submit a marketing strategy designed to promote New Zealand as an education destination in their own country for a 12 month period. The strategy must outline how the programme will form part of a longer three-year strategy, an indicative budget and return on investment.

  ENZ will look for creative, critical and innovative strategies which demonstrate new thinking and fresh ideas in line with ENZ’s ‘Think New’ brand values. The five winning entries (across India, Indonesia, Malaysia, Thailand and Vietnam) will win an all-expenses paid four-week internship trip to New Zealand. The second and third placed entries in each country will also receive a prize.

  The second competition is targeted at secondary school students in South East Asia. Students will be invited to submit a 700-word essay clearly demonstrating their take on the theme of Think New: Think New Zealand. Winning students will win a prize and have their essay published in a prominent publication in their home country. This competition aims to help students research and learn about what it would be like to live and learn in New Zealand.

  Both competitions will be concluded by 30 June.

• Latin America: 3 countries, 5 cities, 10 days

  From 21-31 April, Minister Joyce visited Santiago, Bogota, Sao Paulo, Cuiaba and Brasilia undertaking a comprehensive programme focussing on international education but also covering his other portfolio areas of science, innovation and economic development. 

  Simultaneously, ENZ Chief Executive Grant McPherson led a high-level university delegation comprised of Victoria University of Wellington's Vice Chancellor Grant Guilford, Otago University Deputy Vice Chancellor Richard Blaikie, Lincoln University Deputy Vice Chancellor Jeremy Baker and South America specialist Maria Duter, as well as UNZ Executive Director Chris Whelan.

  This was Minister Joyce’s first visit to Latin America, and it was a great opportunity for him to experience the culture of doing business in the region as well as to get a first-hand impression of the opportunities.  The Minister particularly valued the chance to speak with New Zealand alumni. His various conversations with Chilean penguins, Brazilian Science without Borders’ students and Colombian Colfuturo scholarship recipients confirmed that the messages we promote on New Zealand’s high quality education, safe and creative learning environment, and the building of lifelong friendships and connections all ring very true.

  The visit also confirmed that accessing scholarships funded by the governments of Chile, Colombia and Brazil should remain a priority for us.  In all three countries there are question marks over the longevity of some scholarship schemes, so maximising the opportunities to underline our commitment to them while in market was useful.

  Overall, the Minister’s bilateral discussions with Ministerial counterparts in the region confirmed a solid interest in developing the government-to-government relationships in regard to international education.  As well as increasing student flows, interest was expressed in learning from New Zealand’s experience of developing a qualifications framework, standards and quality assurance measures, pathways policies as well as training teachers of English.  NZ/Colombia bilateral education consultations have been approved for the last quarter of 2015 and Brazil has agreed to refreshing our current bilateral MOU into an Education Cooperation Arrangement.

  The Minister’s visit generated considerable media interest and was covered by television, radio and press, successfully raising the profile of New Zealand as an education destination.   The last word goes to the university delegation which supported one another’s offerings as well as the overall New Zealand education story with a refrain that developed during our journeys: “You can’t make a wrong choice in New Zealand”.  A powerful message for prospective students.

  

  Left: Minister Joyce presenting at the Brazil Senate Education Committee. Right: The Minister speaks with the media after lunch with the Governor of Mato Grosso State.

  Country insights include:

  Chile

  During the Minister’s visit, a fresh tranche of 80 Chilean high school Penguins Without Borders were confirmed to arrive in July for two terms.  Continuation of this programme is uncertain, with no indication of Chilean government plans to send Penguins in 2016. There’s good news, however, on the tertiary Becas Chile scholarship front, with administrators convinced by New Zealand’s arguments that subject-area rankings (rather than university-wide rankings) should be considered when approving study destinations.  This paves the way for increased student flow from Chile.  

  Brazil

  The Brazilian Science Without Borders scheme shows increasing numbers of Brazilian students approved for studies in New Zealand.  However, with the Brazilian public service facing severe budget cuts, there is no guarantee that the projected 100,000 Brazilian students will be placed for offshore study between now and 2018. 

  The Minister's opening address at the international education FAUBAI Conference in Cuiaba hit exactly the right note, reaching around 500 international tertiary education contacts from 26 countries.  The strong focus in Brazil is on forging strong institution-to-institution relationships to encourage joint research, as well as student and academic exchange.

  Colombia

  A highlight of the Bogota programme was an event with scholarship agency Colfuturo, with presentations and interactions between the NZ universities and prospective students in person and online.  Executive Director Jeronimo Castro is passionate about New Zealand and prospects for increasing student flow are positive.

  To find out more about opportunities in the Lain America region, please contact Lisa Futschek or Cecily Lin.

  

  Above: The Minister’s Twitter feed included this media scrum at Faubai.

• New campaign sparks student network

  “International students tell us that studying in New Zealand is an experience that changes them for the better – not only because of the great education they receive but also because they get to enjoy our unique environment and lifestyle,” says General Manager Marketing and Channel Development Hannah Lee-Darboe.

  “When you’re away from home, sometimes all you want to be able to do is show your friends just what it’s like – to have them right there beside you for a while. We’re offering that opportunity to international students currently in New Zealand.”

  The campaign offers students the chance to invite a friend from their home country to join them here for a 10 day all-expenses-paid study adventure.

  Students visit studyin.nz to enter, and invite their friends to register their interest in visiting them. Entries are open until 25 May. Five student pairs will be shortlisted, with the winning pair selected and their itinerary built by audience vote.  The study adventure will take place in July.

  “We all connect through communities and networks. This campaign activates these channels and puts New Zealand on the radar of the friends and families of students currently studying in New Zealand,” says Hannah.

  Selected institutions are also raising awareness of the competition through their channels. 

  The campaigns builds on the recently-announced partnership with the global networking organisation Kea.

  “International education fosters global connections. We’re connecting New Zealand to the world through education, from studying through to graduation and beyond.”

• INZ “Apply on Behalf” almost here…

  The new service will allow overseas-based education agents to submit visa applications online on behalf of their clients.

  Education agents based in New Zealand, as well as education providers, will be able to help students complete and submit an online application, but they are prohibited by law from providing immigration advice.

  …and eVisas coming soon

  Later this year, eVisas – passport-free and label-less visas – will be available to students from visa-waiver countries (these are countries whose citizens do not need a visa to travel to New Zealand).

  Also later in 2015, education providers will be able to view their students’ visa status through Immigration New Zealand’s VisaView service.

  We will have more detail on all this in upcoming eNews.

• Engaging agents

  Workshops of this nature are a highly efficient mechanism for New Zealand schools and tertiary institutions to establish new, and strengthen existing, relationships with agents in a relatively cost effective way. The energy and buzz in the room clearly demonstrated the enthusiasm agents and New Zealand providers had for the opportunity to meet and engage with one another.

  Institution representatives commented how encouraging it was to see that so many of the agents at ANZA – approximately a quarter – were first time attendees. From an ENZ business development perspective it was great to see New Zealand regions take the opportunity to promote themselves at the workshop, with many regions arranging agent familiarisation visits following the workshop.

  The ENZ booth was well patronised, with agents who were new to New Zealand keen to know about how to work more closely with our education providers, and others with more experience in New Zealand commenting that awareness of New Zealand as a quality education destination is increasing. Others enquired about how to access the wonders of the Brand Lab and had queries about the agent training programme.

  ICEF reported that a total of 86 education institutions from Australia and New Zealand, 12 work and travel organisations, 35 service providers and 147 ICEF-screened agents from 37 countries, gathered for the three days, participating in over 3,400 pre-scheduled meetings.

  The 2016 ANZA Workshop will be held April 13 – 15 in Melbourne, Australia at the Pullman Melbourne Albert Park.

• Massey study abroad programme a big hit

  Greg Huff, Manager of Student Mobility, said 38 students from the United States (US) have signed up for this year’s National Expedition and Internship, up from the first year tally of seven.

  Education New Zealand provided financial support through the International Education Growth Fund to help kick-start the programme.

  The expedition and internship, which can be selected separately or together during June and July, hosts students for two weeks’ travel through New Zealand followed by a four week internship in Hawke’s Bay while earning university credits. Massey's six week study abroad programme takes place during the US summer holidays and is equivalent to earning half a semester's worth of credits that can be transferred back to their home university.

  This customised study abroad experience provides opportunities for students studying agriculture, agribusiness, environmental science and wildlife management to gain hands-on professional experience relevant to their degree.

  The current programme has proven to be so successful Massey will next year offer a programme targeting students studying journalism, public relations, advertising, media studies, marketing and communications.  Details are still being developed but it is likely to be based in Wellington. 

  Greg is promoting the programmes at NAFSA (National Association of International Educators – previously foreign student advisers).

  While Massey is focusing its recruiting efforts on the United States, students from any country are welcome to attend.  Some international students studying in the US have chosen to come on this programme.

  Massey is also looking to start a third programme in 2017.

  “We’re looking at programmes that are complementary so they do not cannibalise each other.  We are very pleased with the interest shown by students.”

• Catching up with the Canadians – news for the school sector

  “Everyone knows that Canada is a key competitor for NZ’s school sector,” Mary says. “I wanted to find out more about their success and learn about the challenges they face”.

  “Many of the people I met were surprised to learn that NZ hosts about 16,000 international school students – punching above our weight internationally when compared with Australia’s 18,000 – but still a long way from Canada’s 46,000 enrolments! Nevertheless Canada does see Australia and NZ as its main competitors offshore.”

  The theme of the Conference was Collaborating to Educate Tomorrow’s Global Citizens. It was attended by 250 delegates from across Canada. Delegates represent school districts or boards, so each delegate could be working with 10 or 50 schools.

  International speakers at the conference noted New Zealand’s recent increased profile and activity level in the school sector, citing government support and the establishment of SIEBA as positive developments.

  “We are developing a relationship with CAPS-I, with both sides keen to explore potential collaboration” says Mary.

  “During my visit I learnt a lot about Canada’s school international education industry. They draw from many of the same markets we do, but as you might expect NZ is stronger (relatively speaking) in South East Asia while Canada is stronger in Latin America.

  “There is very little federal government support for Canadian schools’ international business, because education is a provincial responsibility. Canadian schools are committed to delivering high quality student experiences, but they don’t have a Code of Practice equivalent to regulate high professional standards.”

  Mary will be sharing more about her learnings on Canada at a pre-conference workshop at NZIEC 2015.