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• Event registrations are open – and with a new whizz bang system!

  There’s something for everyone among the agent seminars, alumni networking events, New Zealand education fairs and commercial fairs in China, Thailand, Malaysia, Japan, Korea and Viet Nam.

  Exciting news is that, in line with our new categorisation of Japan as a ‘promote’ market, we are holding our first New Zealand education fair in Japan in October. Don’t miss out on this opportunity to showcase your education offering to this important market. As well, following on from the success of the agent seminars held in Osaka and Tokyo last year we will again be holding seminars in these cities leading up to the fair. 

  More exciting news on the event front is that our new event registration platform makes the whole process smoother, and does away with some of the paperwork. All the information you need regarding venues, locations and hotels, as well as some facts and figures about the market are available on the registration page for that event, all making for easier trip planning.

  Each event will have an app, so that all the event information will be at your fingertips as you travel. 

  Registrations for all events close on Wednesday 15 July so check out the event calendar, select your country or countries, and away you go!

  Phase two of the event registration improvements will include a meeting planner and appointment scheduler that will enable you to make appointments with agents well ahead of time and ensure you don’t miss out on valuable one-to-one meeting opportunities.

• EdTech Exported

  This year saw keynote presentations from Frances Valintine, Chair and Founder of The Mind Lab by Unitec; Allison Baum, Managing Director of Fresco Capital in Tokyo; and Frank Catalano, Principal at Intrinsic Strategy in the United States. All three speakers provided strong global perspectives on the product and service opportunities for New Zealand EdTech providers, the investment opportunities, and current trends and ‘fads’ in the sector.

  There were also a number of panels where some of New Zealand’s most successful EdTech companies shared their experiences and insights in exporting EdTech. There were definitely a few laughs involved, but it was both sobering and inspiring to hear first-hand some of the challenges and opportunities New Zealand EdTech exporters encounter and how they handle them.

  There was a clear appetite for networking and sharing among the 130 or so attendees, and it was inspiring to see and hear about the progress being made in this exciting and promising market for New Zealand ingenuity.

  If you didn’t make it along, keep an eye out for next year’s conference.  You will find the conference site and business directory at www.edtechforexport.govt.nz  

• And the winners are…

  After three weeks 3,327 students had invited their friends from overseas to enter the competition. Entries flooded in from over 100 countries with the top entries coming from China, USA, India, Philippines, Brazil, Malaysia and Indonesia.

  Then came the very difficult task of compiling a short list of ten pairs, and then narrowing that down further to five finalist pairs: Philippe and Rafael from Brazil, studying oceanography at University of Otago; Cherry and Daisy from China studying journalism and film at Victoria University of Wellington, Aprillia and Mira from Indonesia studying at business and law at the University of Auckland, Morgan and Alyssa from USA, studying marine and earth sciences at University of Canterbury and finally Lina and Thao from Viet Nam studying Resource and Hazard Management at Canterbury also.

  The voting was intense with our USA, Brazilian and Chinese pairs exchanging first, second and third place throughout the process and over 6,000 votes being counted in total.

  In the final days of voting, Cherry and Daisy launched ahead, sealing the number one spot.

  An Education New Zealand film crew surprised Cherry at Victoria University of Wellington giving the good news, and she immediately skyped Daisy in China to share it. You can watch the video here It’s priceless.

  

  What happens next?

  Daisy is preparing to travel to New Zealand to join Cherry in mid-July. At ENZ, we’re planning the study adventure of a lifetime – showing the very best that New Zealand has to offer Cherry and Daisy in their nominated subject areas of interest (creative arts, journalism, film and education).

  We’re also putting together a fantastic tourism schedule, starting with a few days in Wellington and a winter escape to Queenstown, thanks to our supporters at Air New Zealand. Our global social media audience will also help plan the trip – voting for what Daisy and Cherry will do in New Zealand, in exchange for prizes. During their ten day visit and we’ll follow Daisy and Cherry’s adventures – recording video diaries, capturing photos and uploading blog stories along the way.

  While our winners are from China, they are excited to be the eyes and ears for prospective students all over the world and we know that they’ll do a fantastic job raising awareness of the New Zealand study experience. Watch this space! Facebook, Twitter & Weibo.

• Studyinnewzealand.com translated

  Insights gained from search analytics, student visa and enrolment data as well as interviews with students, has enabled us to serve relevant and compelling content to our audiences from these countries in their local language.

  The new content, along with a rigorous website testing programme to make it as easy as possible for prospective students to connect to institutions and agents, has helped lift the referral rate to institutions by as much as 170 percent in some sectors.

  Country sites – a landing page and relevant sector pages, used for our Always On campaign activity which provides a base level of digital marketing in selected countries.  

  • Thailand

  • India

  • Malaysia

  • China

  • Philippines

  • Viet Nam

  • Indonesia

  Language home pages – a home page with a link to the global English language site

  • Japanese

  • Arabic

• ENZ programme review

  Through this, they have access to tools in our Brand Lab, are listed on our website, and we send student leads their way through studyinnewzealand.com. 

  We’re reviewing the way the programme operates and is administered now that it’s been underway for a year. The project to review the programme is currently open for tender on the New Zealand Government Electronic Tenders Service.

  We know there are improvements to make to the programme and challenges to address, and this programme review reflects the points you’ve raised with us. Immigration New Zealand is a key party to this review and will be consulted throughout.

  ENZ staff will continue to manage the programme during the review. We haven’t reappointed a Channel Development Manager at this stage; if you have any queries, please contact us through agenthelp@enz.govt.nz. 

• India communications campaign wins top honours at PRWeek Awards Asia 2015

  The awards, in their 14^th year, are among the most prominent and competitive ones in the region. Organised by Haymarket Media Ltd, they celebrate the most inspired and successful campaigns, companies and individuals in the Asia-Pacific communications industry.

  The integrated campaign developed by ENZ’s India team along with support from industry partners created new ways of engaging with Indian students to study in the country’s institutions. ENZ used a combination of public affairs, public relations, advertising, consumer promotions and digital amplification, to highlight its offerings to the Indian student market. Initiatives introduced by ENZ in India were supported by NZ Inc. agencies and ENZ’s India PR agency partner Genesis B-M.

  Speaking about the awards, Ziena Jalil, Regional Director – South and South East Asia, Education New Zealand said, “We are delighted with this recognition. It is a privilege to be considered for these awards with the likes of the UN Foundation and  USAID and emerge winners.”

  The PR Week Awards complete a hat-trick for the India PR campaign, following its win at the Public Affairs Asia Gold Standard Awards in November last year.

  “Industry recognition is a great validation of what we have tried to achieve in terms of raising New Zealand’s profile as a quality student destination and education business partner in India,” says Ziena.

  To learn more about the India PR campaign email: india@enz.govt.nz

• Competition winners announced South and South East Asia

  The first competition was open to SSEA students from selected institutions currently pursuing undergraduate programmes in business, marketing and/or related disciplines. Students were asked to submit a 12 month marketing strategy that would promote New Zealand as an education destination in their own country.

  ENZ is pleased to announce that five entries – two from Viet Nam and one each from India, Indonesia and Malaysia have won all-expenses paid four-week internships in New Zealand. The interns will arrive in New Zealand between July and September.

  The winners and their hosting New Zealand institutions are:

  Viet Nam

  Pham Phuong Lan going to Academic Colleges Group

  Nguyen Hoai Thuong going to Palmerston North Girls High School

  India

  Armeet Narang going to Avondale College

  Indonesia

  Edo Dwi Prayogo going to the University of Auckland

  Malaysia

  Kong Kah Weng going to Choose New Zealand Education Alliance

  The second competition was targeted at secondary school students in South East Asia only, with the aim of prompting them to research what it would be like to live and learn in New Zealand. The students each submitted a 700-word essay demonstrating their take on the theme of ‘Think New: Think New Zealand’. ENZ received some outstanding entries across all four target markets. The winning essays (listed below) were all published in top-tier media publications.

  Malaysia

  Nur Afiqah Azizan - essay published in The New Straits Times (Learning Curve)

  Indonesia

  Siti Hajar Saskia Putri  - essay published in Hai! and CosmoGIRL! magazines

  Thailand

  Sirinut Talpraderm - essay published in The Bangkok Post (Student Weekly)

  Vietnam

  Nguyễn Thúy An - essay published on Kenh14.vn

  We’ll follow up with the students and their host institutions during their time in New Zealand and keep you posted as to their experiences.

• US scholarship winners create valuable legacy

  Participating universities and ITPs funded US$500 tuition or living costs awards, and ENZ funded US$2,000 travel awards to help students pay for their flight to New Zealand.

  The collaboration is part of ENZ’s commitment to the Institute of International Education’s Generation Study Abroad initiative to double the number of students from the U.S. who study abroad by the end of this decade. Also in support of this ENZ will host a reception at the New Zealand Embassy in Washington DC during the inaugural IIE Summit on Generation Study Abroad in October.

  Students who received awards in the first round of the scholarships have now returned to the U.S., but not before leaving a fantastic record of their time in New Zealand on the Study in New Zealand Instagram account, which now has over 1,000 followers. “Students who received awards in the second round will soon start posting photos and videos of their experiences,” says Amy Rutherford, International Market Manager, North America. “Make sure you follow the account to see what these ‘Kiwi Ambassadors’ get up to!”

  New Zealand has seen significant growth coming out of the U.S. this year, with a 22 percent increase in the total number of U.S. students holding student visas. “The U.S. government is making concerted efforts to increase the number of U.S. students who study overseas, and those efforts appear to be working,” says Amy.

  “The U.S. is predominately a tertiary market, and I will be hosting a session at NZIEC 2015 to discuss the opportunities for New Zealand institutions there. It would be great to see you at the session!”

  The list of successful students and home and host universities:

  

• Rugby + English a winning combo

  The boys are being hosted by Pathways College at Waikato University and the Waikato Rugby Union.

  Hot on the heels of this group are 10 female high school rugby Sevens players who will arrive in Auckland on 6 August. This group is being hosted by New Zealand Language Centres and the Auckland Rugby Union, with the support of the Japanese Ministry of Sport and Education (MEXT) and the Japanese Rugby Union.

  The visits are taking place under the ‘Game On English’ edu-sport programme jointly launched by Prime Minister John Key and Japanese Prime Minister Shinzo Abe during Mr Abe’s visit to New Zealand in July 2014. They build on the success of the programme pilot that saw two teams visit Dunedin and Auckland respectively during the 2014 winter season.

  The programme was developed by Education New Zealand (ENZ) in partnership with the Ministry of Foreign Affairs and Trade in response to the Japanese government’s goal to improve the English language skills and increase the sporting capacity of Japan’s young people in the lead up to Japan’s hosting of the 2019 Rugby World Cup and 2020 Olympics.

  The programme is now administered by English New Zealand, who have expanded it to include five provincial rugby union academies and selected premium English language providers based in locations throughout the country: Auckland, Hamilton, Mount Maunganui, Christchurch and Dunedin.

  The programme includes daily English language classes and rugby training, and the students live with homestay families where they experience New Zealand life and culture and immersion in an English language speaking environment.

  Ewen Mackenzie-Bowie, Chairman of English New Zealand points out that Game On English is about more than playing sport; “The programme provides a life-changing experience for young people that builds self-confidence, leadership and teamwork and helps them develop the necessary skills to reach their sporting and learning potential.”

  With financial support from ENZ, English New Zealand has appointed sports management company Essentially Group as the Game On English programme co-ordinator in Japan. Essentially Group’s role is to promote the programme to interested parties in Japan and co-ordinate activity with the providers in New Zealand.

  The Game On English programme is being expanded into other sports where New Zealand can provide international students a world class experience. In early 2015 a successful rowing pilot was developed between Otago University and the Otago University Rowing club who hosted four athletes and a coach from Kyoto University.

  If you are interested in knowing more about the programme, please contact admin@englishnewzealand.co.nz

• Focus on Regional Growth

  This is at the heart of our Regional Partnership Programme, currently involving 13 active regional groups and supporting a wide range of activity, from development of strategies and implementation plans to innovative collaborative marketing and shared services models.

  Earlier this year, regional coordinators from across the country participated in a workshop to share ideas and identify priorities. Common themes included; strategies for working together with local and regional government, the need for robust regional leadership and governance, and the benefits of developing shared services and resources.

  “Regional collaboration is a natural platform for innovation and adding destination value for our customers,” says Greg Scott, Business Development Manager. “There is an enthusiasm across the country for working together and some exciting new developments.”

  Two examples from the South Island of initiatives funded by the Regional Partnership Programme recently are:

  • a Work Ready Programme being piloted by Study Dunedin, working with Enterprise Dunedin, to offer a six-week seminar based programme at the University of Otago, designed for international students who want to find employment in New Zealand after graduation;

  • an India Skills Scholarship Programme developed by Christchurch Educated, working with the Canterbury Development Corporation offering graduate tertiary qualification pathways to employment. One of the first successful graduate engineers has just finished with an A-grade average and is working for construction company, Ganellen, on the Christchurch rebuild.

  Enquiries about the Regional Partnership Programme are welcome at any time, and can be made by emailing greg.scott@enz.govt.nz.