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  • More website enhancements

    In this issue, we alert you to changes to the site’s navigation and content, and remind you about the content that is available in to our audiences in their local language.  

    New navigation

    The new tabs across the top of the website (see below) reflect the most popular content searches our prospective students make.

    The ‘Study options’ tab has only been in place for a month and already it’s ranking as the third most popular section of the website.

    Each section has a new landing page, designed to display the most popular content as clearly as possible to our student and parent audiences.

    New content

    Work rights and work ready pages have been developed, as we all know there’s always high demand for information around employment.

    These new pages complement the dedicated pages that recently went live for:

     website20screen20grab

    More languages

    Throughout 2014/15, studyinnewzealand.com progressed from a website that provided the same content to all markets in English language only, to one that now provides tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets. In many cases, this content is provided in the local language.

    Since late September, content pages in the Chinese, Vietnamese and Thai languages have been accessible via the drop down menu at the top right hand corner of the studyinnewzealand.com homepage.

    Content is also now provided in Japanese, Arabic, Spanish and Portuguese. This content is only accessible by people in market at this stage.

    As more programme pages are rolled out in 2016, we’ll be able to provide you with a more detailed picture as to how referrals are tracking.  

    Why are these developments important?

    Effective digital marketing, and sharing relevant content, is critical in reaching prospective students and the people who influence their decisions. It’s also important for driving referrals to your websites and to agents.

    The target student audience for our marketing is the ‘Millennials’ – the first generation that has never known life without the internet. More than 90 percent of Millennials use the internet to connect with friends and to find information to help make decisions.

    A desire for Millennials to access relevant and useful information as readily as possible, and be motivated to seek more information from institutions and agents, is what drives these website developments.

    Audience testing, plus gap and data analysis, inform what kind of developments are made. All developments have the ultimate aim of driving referrals to institutions and agents.

  • New ENZ appointments in the US

    With the US being an ENZ promote market, and with a number of substantial projects already in train, Amy will certainly hit the ground running. 

    Amy studied in the US herself as an undergraduate student, and has previously worked for the University of Otago in the North American and European markets and as New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad, Butler University. She has been at ENZ for the past three years as Market Manager for China and North America.

    “I am delighted that Amy is taking up this position in the US,” says Lisa Futschek, Regional Director – Americas, Japan and Korea. “Amy brings a unique mix of skills and experience to this role, having both studied and worked in the US and having worked supporting US students during their time studying in New Zealand. She also tells me she’s visited 39 states – more than most Americans – and one of her aims by the end of her time in the US is to get to all 50!”

    “I cannot wait to get to LA to support New Zealand providers’ work in North America,” says Amy. “The US is looking to double the number of students they send overseas by the end of this decade which means there are significant opportunities for New Zealand. Please contact me regarding any work you’re doing in the US, Canada or Mexico.”

    ENZ has also employed Alanna Dick on a six month contract to work as Field Director - North America. Alanna will be on the road promoting New Zealand education from 4 January. Alanna, a dual citizen of New Zealand and the United States, grew up in the US and studied at Smith College for her BA. Alanna earned a Master’s in Special Education from Arizona State University and taught in South Phoenix. After working at ENZ as Agent Travel Coordinator and Support Coordinator for two years, Alanna returned to the States in April this year. She has been working at CIEE as Interim Senior Marketing and Events Coordinator in Portland, Maine. She also volunteers at Abroad with Disabilities.

    Amy’s email address is amy.rutherford@enz.govt.nz. Alanna will be contactable from 4 January at alanna.dick@enz.govt.nz. Lisa Futschek can be reached at lisa.futschek@enz.govt.nz.

  • International Education Conference reveals new pathways to success

    The conference is an annual part of Study Auckland’s international education programme and featured speakers from throughout the industry including Ministry of Education, Education New Zealand, NZQA, The Mindlab, The University of Auckland, Auckland University of Technology, Howick College and Whitecliffe College of Arts and Design.

    International Education Manager Debbie Chambers says the conference provided some interesting insights and direction for the industry.

    “There’s some incredibly exciting things happening in the international education sector in Auckland with more institutions doing innovative things and thinking outside the box than ever before. It was great to be able to share some of these ideas and best practices throughout the day.”

    The conference also presented the chance for ATEED to highlight its new structure and focus for international education emphasising the strategic importance of the industry to Auckland.

    Part of this work to help grow the sector includes working in conjunction with Education New Zealand’s through its Regional Partnership Programme.

    This exciting partnership will see ATEED deliver three key projects:

    • Telling the Auckland Story – Pathways to success:  ATEED will work with the Futures Group to provide institutions and stakeholders with multi-lingual and multi-media collateral and case studies to enable them to tell Regional Auckland’s education, employment and experiential pathway success stories.

    • Enhancing the Student Experience:  Facilitate a series of events that help international students, education institutions, and employers to connect and engage in order to match their respective needs

    • Building Capability – New Product Development: Increase the capability of Auckland’s international education sector by helping them to identify a particular customer need and then develop a new education, tourism and cultural product, which will then be taken to a specific market to be sold.

    Debbie says this year’s event really highlighted what an exciting time is to be working in the international education.

    “It was heartening to see the support we have from the sector with such a great turnout of attendees and there was a real buzz throughout the whole day. You could see people were hungry for information, new ideas and ways they could work together and share best practice,” she says.

    “It was awesome to have our student ambassadors on stage. Hearing their stories about their lives in Auckland and knowing that their lives have been changed for the better as a result of studying here makes all the work we do worthwhile.”

    The Director of Marketing at ACG, Kim Harase, says, “The best Study Auckland Conference to date. It had the right mix of presentations, ranging from government agency updates to industry best practice and student experience. There was something for everyone and the Study Auckland team did an excellent job with the organisation of the event."

    Diocesan Director of International Students Simone Clark says, “It was a terrific opportunity to hear from those who are passionate about International Education and appreciate its importance to Auckland. Student satisfaction is key; it is vital that their expectations are met – not only at their chosen educational institution but in their overall experience of Auckland. The panel of current International students and their candid, honest feedback was a highlight for me.”

  • Educational Publisher Export Growth Strategy

    838040 0013 Studyinnewzealand ThinkNEW 1

    New Zealand is small country that has had a large impact on educational developments worldwide. We are famous for the quality of our teachers, the progressive nature of our education system, and the innovative approach of our publishing sector.

    A proud history of exporting educational success

    New Zealand-designed educational resources have been used in schools around the world for over 40 years. Our curriculum, from early childhood right up to tertiary and vocational study, is valued and often adapted by other countries. Our test results have for many years been among the highest in the OECD nations.

    Dame Marie Clay’s leadership of the Reading Recovery approach led to a new export industry and revenues streams as the Reading Recovery movement spread to other English-speaking countries, notably the USA. With New Zealand publishers and educators in such demand a highly skilled publishing industry began, led by pioneers Wendy Pye and Joy Cowley.

    Over 30 active educational publishers offering you content and expertise.

    Today there are a large group of New Zealand publishers that offer a wide range of topics across early childhood, elementary, high school, tertiary and adult learning. The New Zealand educational publishing industry now serves more than 60 countries, across many languages, and includes much more than literacy publishing – extending to ESOL, science, mathematics, and innovative new digital resources.

    Major multinational publishers regularly commission NZ content creators to design new materials that will be released worldwide under their brand name. As a result, local publishers are highly flexible and customised in their publishing approaches, and able to produce materials that are culturally attuned to the intended market.

    A snap shot of NZ Educational Publishing

    Innovative ideas made in New Zealand
    • A pioneer in the design of effective educational resources
    • Over 30 active educational publishers
    • 30% of revenues gained from exports
    • Major provider of literacy materials to Australia, the USA, Canada, the UK and increasingly Asian markets
    • Many years of developing educational content for major multinationals: Pearson, McGraw-Hill, Houghton Mifflin Harcourt, Scholastic etc
    • Fast-developing digital publishing capability
    • The Big Book used for shared reading
    • The small book (8 and 16-page) used for small group reading
    • Reading Recovery – developed by Dame Marie Clay and her team
    • The Te Kohanga Reo movement developed for the preservation of New Zealand’s indigenous language and culture
    • Award-winning digital resources
    • Resources for disaster recovery

    Support programme

    ENZ partners with the Publishers Association of New Zealand (PANZ) to develop an export growth strategy, support access to markets and develop new markets. Examples include support for New Zealand’s Guest of Honour status at the 2012 Frankfurt Book Fair and the 2015 Taipei International Book Exhibition.  Information on the programme and tools can be found here:

    For more information contact Adele Bryant, Business Development Manager at adele.bryant@enz.govt.nz

  • Strategic Roadmaps

    The Strategic Roadmaps were developed in 2014 by New Zealand's international education industry to guide its future growth and success towards 2025. 

    The six sector specific roadmaps and one overarching industry roadmap reflect the culmination of nine months of industry effort to map out the ‘strategic choices’ and ‘specific actions’ which have been identified by each sector as key enablers of their future success.

    The roadmaps themselves were produced through a consultative industry-led process involving an extensive series of sector workshops, innovation cafes, and in-depth interviews with a large number of industry participants and experts. 

    ENZ was pleased to have been able to work with each sector to both prioritise the most important strategic choices for each sector and to support the implementation of a number of key strategic actions.

    In 2015 ENZ held a number of roadmap ‘pit stop’ workshops in Auckland, Hamilton, Wellington, Christchurch, and Dunedin to provide the opportunity to review the progress that has been made since 2014 towards industry’s international education goals and to re-prioritise future actions to sustain ongoing success. A progress update report was developed to summarise the progress that had been made. You can download a copy of the 2015 Progress Update here.

    Strategic Roadmaps

    The roadmaps contain a number of 'strategic choices' and 'specific actions' which have been identified as key enablers of future success.

    Download a copy of your sector's strategic roadmap below.

    Where to from here?

    A roadmaps analogy was used throughout this process because it was always going to be about the journey as well as the destination. Education New Zealand will continue to support industry to in their international education journey by:

    1. Working with providers, peak bodies, sector groups, regional bodies and other key stakeholders to widely communicate the sector and industry roadmaps.
    2. Working with each sector to develop a joint work plan that will identify what the highest priority projects are and who (industry, ENZ, or jointly) will lead them.
    3. Working with each sector to develop the detail of how each priority sector-focused project will be approached, what costs and benefits can be delivered, and when it can be delivered.
    4. Facilitating the establishment of a cross-sector project steering group to lead a collaborative approach to high priority roadmap projects that require a multi-sector or pan-industry approach.
    5. Working alongside each sector and the cross-sector project steering group to support the implementation of the agreed high priority roadmap projects for future years.

    Further information

    If you have any questions or feedback please email roadmaps@enz.govt.nz

  • Work with us

    At Education New Zealand Manapou ki te Ao (ENZ), we’re a small, agile government agency with a big mission: to drive international student choice for New Zealand and support the international education sector to grow and thrive in a competitive global market.

    We believe a New Zealand education transforms lives, builds lifelong connections, and equips learners with the skills to thrive in a connected world.

    Supporting global learners

    We connect with students from a wide range of countries, inviting them to study in New Zealand and bring new ideas, cultures, and perspectives that enrich our classrooms and communities.

    We also proudly administer the Manaaki New Zealand Scholarships Programme – New Zealand’s largest investment in international scholarships, supporting scholars of eligible partner countries to access life-changing education experiences here in Aotearoa and the Pacific.

    A truly global team

    Our team spans 13 countries and 27 nationalities. We value diverse perspectives and know they make us stronger, more creative, and more impactful.

    Work that matters

    As a small agency, you’ll collaborate across all levels and teams. You’ll contribute to meaningful projects, shape ideas, and see the impact of your work.

    A flexible, creative environment

    We work in a dynamic, supportive setting where creativity is encouraged, personal growth is valued, and your voice matters.

    If you're curious, passionate, and ready to help shape the future of international education, check out our current roles. We’d love to hear from you.

  • Rugby and English language-the competitive edge for Brazilian athletes

    Canterbury welcomed three male Brazilian rugby players in March this year for a five month period as part of a pilot Game On English programme. This is a partnership between English New Zealand and Education New Zealand (ENZ), provided by Christchurch College of English Limited (CCEL) and the Canterbury Rugby Union, with the support of the Brazilian Rugby Union and Christchurch Educated.” The programme combines daily language classes with high performance rugby training.

    The three students have been enrolled at the Crusaders International High Performance Unit’s Elite Programme and at CCEL College of English. They all have represented their country as part of the U19 Brazilian National Team. The players have immersed themselves in Kiwi culture including staying with local host families arranged by CCEL, and they have travelled around the South Island during their free time. The boys have had the opportunity to be coached by current All Blacks coaching staff including Mike Cron. They have also trained with some of the Canterbury Crusader Academy players!

    “The way people welcomed me here when I first arrived was overwhelming. Everybody here is so friendly, so welcoming, always caring about my wellbeing – my host family, my teachers at CCEL, and in the Crusaders. Everyone is really amazing. This made me feel part of the place. I never felt disconnected or isolated, which made me adapt and fit in really easily.

    “Coming to the rugby nation sounded just perfect to me: studying and improving my English in a full immersion programme, which you can only get in an English speaking country. The opportunity to live in a developed country where it is safe, clean and people are so friendly and polite, stay in the Canterbury region home to some of the top rugby players in New Zealand and in the world is amazing. To get to travel through the South Island of New Zealand, with its beautiful landscape, clear skies, the Southern Alps was wonderful. I can’t think of a better place for this”

    Bruno Araujo 19, who played for Brazil’s national U19 team and currently plays at Jacarei Rugby, Sao Paulo State, Brazil.

    In 2008 the Canterbury Rugby Football Union (CRFU) established an International High Performance Unit (IHPU). The CRFU has a long and proud history since it was established as the first Union in New Zealand in 1879. In 2012 Canterbury won their fifth consecutive provincial titles – no team has ever won five titles in a row since the launch of the competition in1976. The IHPU’s purpose is to offer select players, coaches, and support staff an opportunity to visit the inner workings of the   organisation in one of the world’s most beautiful and rugby fanatical countries. It includes five alumni players who participated in the 2015 Rugby World Cup.  The Crusaders coaching staff have nurtured and developed many past and current All Blacks including the previous captain Richie McCaw, Kieran Read and Dan Carter.

    You never know you might see these Brazilian students representing their country at the next Olympics.

    Click here to find out more. 

  • UK NARIC workshop in Christchurch

    The National Agency for Recognition and Comparison of International qualifications (NARIC) United Kingdom (UK) is a leading provider of training on international qualifications on behalf of the UK government.

    There will be four sessions over the two days:

    Thursday 22 September

    Friday 23 September

    There is limited capacity for each session. Non-UK NARIC members can secure their spot at UK NARIC’s website.

  • Audience welcomed by kapa haka-NAFSA

    This year the conference took place in Denver, Colorado and through Education New Zealand’s (ENZ) stepped-up investment in the conference, an increased profile of New Zealand education opportunities was evident throughout the week.

    ENZ’s platinum sponsorship of this year’s conference provided New Zealand with a speaking slot for the New Zealand Ambassador to the US, Tim Groser, at the beginning of the opening plenary session, a 10-minute performance by Te Tini a Maui, a kapa haka group from Vancouver during the opening plenary, and the screening of a video about New Zealand education at all plenary sessions throughout the conference.

    NAFSA Ambassador Grosers images 1

    Other sponsorship benefits included the inclusion of flyers in the conference satchels and digital tote bags of the approximately 10,000 registrants, banner advertising in the online conference programme, and the opportunity to showcase New Zealand culture and education opportunities on the expo hall soundstage.

    The ENZ-sponsored opening plenary was a very proud moment for all New Zealand representatives, and NAFSA organisers said it would be a hard opening act to follow. A great kapa haka display prefaced by a heart-felt speech by the group leader about the importance of education and people, welcomed over 6,500 delegates into the conference theatre. Ambassador Groser’s speech had the audience in turns cheering (a thinly-veiled reference to Trump) and gasping (domestic fees for international PhD students in New Zealand).

    The increased New Zealand profile throughout the Expo was notable to New Zealand representatives and delegates alike. “NAFSA 2016 may well go down as the Kiwi NAFSA,” said Jason Cushen, Deputy Director International at the University of Otago. “Our booth was widely admired, the New Zealand function on the Tuesday evening was the talk of the conference, the kapa haka performances were show-stoppers and Ambassador Groser's address was well received. As an institution, the University of Otago, couldn't have been happier with how the week went.”

    ENZ will be a platinum sponsor of NAFSA 2017. If you are interested in discussing opportunities to attend next year’s conference, which will take place in Los Angeles at the end of May next year, please contact Amy Rutherford, Director of Education, North America.

  • Diverse New Zealand experience on show at the symposium on offshore delivery

    Dr Rob Griffiths, Programme Director of Occupational and Aviation Medicine at the University of Otago summed up the mood of over 70 participants from across the university, Institutes of Technology and Polytechnics (ITP), Private Training Establishments (PTE) and educational services sector that attended a symposium on offshore delivery organised by Education New Zealand (ENZ) in partnership with Victoria University of Wellington on Thursday 9 June. Senior education professionals shared their experiences - both the good and bad – in delivering education services offshore. Sessions covered quality assurance, sustainable models, collaboration and the power of partnerships, critical success factors and explored a variety of markets from Singapore to Russia, the Middle East to Association of Southeast Asian Nations (ASEAN). 

    The future of digital and online learning technologies to transform and disrupt higher education was discussed with examples ranging from early childhood training, software development, and aviation medicine to training in wildlife rescue after an oil spill.  ENZ’s General Manager Business Development Clive Jones said that the day “created a network bringing together a diverse group at different stages of development who were keen to stay together”.

    One of the keynote speakers on international trends was Boston-based Richard Garrett from The Observatory on Borderless Higher Education, an education think tank with a focus on transnational education (TNE).  Garrett was positive about the huge global opportunity and the TNE potential for New Zealand. In particular, the opportunity to learn from the main TNE providing  countries - UK and Australia – and take a strategic approach in partnership with destination countries.  His view that offshore delivery was like a permanent start up resonated strongly with participants. 

    “With around 3,500 offshore international student enrolments there is quite a way to go to achieve the target of 10,000 by 2025 set by the Government’s Leadership Statement for International Education.  But the diversity of providers, markets and projects showcased at the symposium confirmed that New Zealand has the products, range of capability and interest in moving forward together.  ENZ has been challenged to keep the conversation we started in Wellington going” said Adele Bryant, Business Development Manager at ENZ.

    For more information contact Adele Bryant.

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