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• Kiwi finalists shortlisted for PIEoneer awards

  The PIEoneer awards celebrate innovation and excellence in international education and are organised by PIE, publishers of the PIE Review magazine.

  The New Zealand finalists are:

  • ENZ, Study AKL and Niesh employment app (Public/private partnership of the year)
  • SIEBA                                                             (Association of the Year)
  • ENZ 1 million cent scholarship                       (Marketing campaign of the year)
  • Fortune by Chasing Time English                  (Digital innovation of the year)

  

  ENZ’s 1 million cent scholarship campaign, celebrating Study in New Zealand's social communities reaching 1 million social followers by giving away a scholarship, is a finalist for ‘Marketing campaign of the year’. The campaign generated 1,195 applications, delivered 10,000 new followers and achieved a whopping 20% engagement across our posts (1% is the benchmark for success). 

  ENZ’s partnership with ATEED and the student-owned services organisation Niesh was also a finalist in the ‘Public/private partnership of the year’ category. Together, we developed the Niesh Jobs Platform, an innovative app that provides international students with job opportunities and advice on how to prepare themselves for employment in New Zealand.

  A full list of the finalists can be found here.

  Winners will be announced in September.

• Mortal Engines trailer showcases Kiwi creativity

  ENZ and the New Zealand Film Commission partnered with Universal Pictures, MRC and Hungry City Limited on the Mortal Engines promotion – recognising the benefits the production will bring to New Zealand including promotion of education.

  Kristen Meads, ENZ’s Director Student Engagement, says the film showcases New Zealand’s education strengths in the creative arts which offer graduates global career opportunities.

  “Production of this film took place entirely in New Zealand – not for our scenic landscapes but for our world class professionals in the creative industries sector. Some 98% of the crew were New Zealanders!

  “For international students interested in these fields, this shows New Zealand is a modern and creative country that offers world-leading and practical, creative arts education.”

  Kristen says a marketing plan is taking shape to share the stories of recent graduates and industry professionals who worked on Mortal Engines.

  "These stories will be shared across our one-million-strong social communities, paid digital advertising programme, worldwide PR, events and other in-market activities.”

  The Mortal Engines trailer has been a big hit with our Study in New Zealand Facebook followers. A post on the SiNZ Facebook page this morning has already reached over 13,000 followers, with more than 2,000 video views and a high engagement rate of 7.9% (the benchmark is 1%).

  Check out the trailer here.

  Mortal Engines opens worldwide December 2018.

  

   

  

  

• Future Proof assets on The Brand Lab

  The “Future Proof Yourself in New Zealand” celebrates New Zealand’s ranking as best in the world for preparing students for the future, in a report by the Economist Intelligence Unit.

  Philippa Brown, ENZ’s International Digital Content Manager, said that since the launch of the campaign in March, ENZ’s messaging has reached more than 33 million people around the world.

  “Being ranked number one in the world has given us an opportunity to catch people’s attention and highlight the quality of New Zealand’s education offering,” she said.

  “It’s a very strong message that resonates in every market. Because of this, we wanted to share the assets with the wider industry to ensure this positive message spreads far and wide.”

  Future Proof imagery, videos and other assets are now available for New Zealand education partners to use in their own marketing.

  These materials can be found on The Brand Lab by searching “Future Proof”.

  The Future Proof campaign focuses on three key messages that outline New Zealand’s strengths in preparing students for the future:

  • Develop future skills: In New Zealand, students learn to think for themselves and are supported to develop in-demand skills such as problem-solving, critical thinking, creativity and teamwork.
  • New ways to learn: New Zealand combines a robust academic education with hands-on learning and real-world experience, giving students an edge in their future career.
  • Open and welcoming: New Zealand’s fair, free and diverse society allows students to be themselves, and helps them develop qualities that can get them ahead in the global workplace.

  Find out more about Future Proof.

• Study in New Zealand website delivers greater value

  Euan Howden, ENZ’s Student Attraction Director, says prospective students are increasingly using StudyinNewZealand.govt.nz (SiNZ) to search for study options, with new statistics showing use of SiNZ’s search widgets (stand-alone applications) surged 117% from last year.

  “The addition of the ‘Find a course’ search widget last year, alongside existing widgets for institutions/schools, scholarships and agents, has considerably improved engagement.

  “This shows the site is delivering value to prospective students as well as New Zealand providers who want to attract students to their unique education offerings.”

  Those using the new search widgets are finding what they are looking for much quicker and are spending more time reading the results, an average of 4.22 minutes, which combined with a bounce rate (people who leave without reading further) of 5.9% is an outstanding result – the industry bounce rate average is 40%.

  “The recent improvements to the search widgets have significantly increased our target audience’s exposure to content about why they should choose New Zealand, and we’re very pleased with results to date,” says Euan.

  

  
  The SINZ search widgets allow prospective students to search for courses, institutions, scholarships and agents.

  This improved search performance coincides with a suite of other initiatives designed to improve site performance and deliver greater value to students.

  Other updates include:

  • Default search results are now randomised if a user has not used any search filters. This is a change from the previous approach of presenting results in alphabetical order and means preference won’t be given to institutions with names beginning with ‘A’.
  • The start date refinement filter has been removed due to inconsistencies in the data available from institutions, which led to inconsistent search results.
  • Keyword search will be enabled in the search widgets to allow for more intuitive search results for users.

  These changes are in addition to the launch of My StudyNZ, which helps to connect students to New Zealand study options.

  In the last year, more than one million users visited the SiNZ website. To maximise the potential of SINZ for your institution, ensure your institution’s profile is complete and up-to-date.

• Student visa processing update

  In INZ’s future footprint, all student visa processing will be done in Beijing, Mumbai, and Palmerston North offices.  

  “We are confident that consolidating visa processing into a few key sites, and other changes to make technology and processes simpler, will deliver improved operational performance,” said Celia, who is INZ’s Sector Relationship Manager (Education). 

  “They will make visa decision-making more accurate, consistent and timely and deliver an improved customer experience.”  

  "So far this year, INZ offices in Hong Kong, Dubai, Pretoria, and Ho Chi Minh City have transitioned student visa processing to the Beijing and Mumbai INZ offices.  

  INZ’s management of the changes includes a process for the transfer of local market knowledge, which provides the context of different markets and includes training for staff in the receiving site. 

  “We will continue to refine and validate this information based on insights gathered as part of the offices’ on-going operational performance measurement.”

• 2017 student enrolments show focus on value

  ENZ has today released a summary of international student enrolment information for the full year to 31 December 2017.

  New Zealand institutions received 125,392 student enrolments last year, a decline of five percent (6,217 enrolments) on 2016.

  The overall decrease was driven by a drop in international student enrolments in private training establishments (PTE), which were down 22 percent on 2016 figures. However, this was partially offset by increases in universities (seven percent), secondary schools (six percent), primary schools (29 percent) and intermediate schools (14 percent).

  Further, there was strong growth in many regions and more students coming from a broader mix of countries including Colombia, Brazil, Indonesia, Thailand and Viet Nam.

  ENZ Chief Executive Grant McPherson is pleased with the figures which he says reflect the recent work undertaken by government agencies to focus on quality over quantity in the sector.

  “Considerable work has gone into rebalancing the sector, with increased emphasis on attracting international students to high-quality courses at New Zealand institutions in all parts of the country.

  “This is reflected especially in the enrolment growth at postgraduate level. Since 2013, the number of postgraduate international students has grown consistently, with 63 percent more postgraduate international students in 2017 than in 2013.

  “For this reason, despite the decline in student numbers, the 2017 economic value of the sector remained stable.”

  He said that ENZ was committed to ensuring that “international students have a high-quality experience while studying here and return home as great advocates for New Zealand”.

  The decline in the PTE subsector was due to a 28 percent reduction in students from India. This drove the nine percent decrease (7,661 fewer students) in Auckland from 2016, while growth in the university and secondary school subsectors supported the increased number of international students in other regions of New Zealand.

  “While Auckland continues to be an important destination for international students with 60 percent of all enrolments, we want to ensure that the benefits of international education flow into the regions, not just our big cities,” says Grant.

  “International students are increasingly aware of the high-quality education offering outside Auckland, with the Waikato region in particular seeing growth of eight percent in 2017. Enrolments in the Manawatu-Whanganui, Wellington, Nelson, Canterbury, Otago and Southland regions are growing too.”

  The 2017 economic value of the sector is similar to the published 2016 economic value of $4.5 billion. ENZ is currently undertaking a report to calculate the economic value of international students to New Zealand for 2017. This will be published later this year.

  An infographic summary of the full-year 2017 international student enrolment data can be found here.

• International students get work ready in Welly

  Several times a year, Wellington Regional Economic Development Agency (WREDA) offers a free Work Ready in Wellington programme to help prepare international students and graduates for work in New Zealand.

  Since 2016, some 600 students have completed the course, which covers CV preparation, job search strategies, interview techniques, employee rights and more. Specialist tutors teach a range of topics such as the importance of communicating in the New Zealand workplace including small talk.

  WREDA’s Talent, Skills and Education Manager Brook Pannell said the programme gives international students a clear picture of what is appropriate in the Kiwi workforce.

  “That sounds intuitive to New Zealanders but there are a wide range of norms in business behaviour and expectations around the world. We want to show students the Kiwi way to kickstart their careers in Wellington,” he said.

  Course coordinator Nicky Riddiford said engaging in small talk in a new workplace is an important element of fitting in.

  

  “It’s important to engage in small talk but it is often more challenging for newcomers because they are not sure which topics are suitable, and who they should do small talk with,” she said.

  Chinese international student Allen (Feng) Zhu graduated from Massey University before completing a Work Ready course in 2017. He then worked as an intern at WREDA’s head office for a month before starting his current role at the Ministry of Health.

  “Being able to quickly fit into a new workplace is something employers look for and having the confidence to chat with colleagues about everyday things is important.

  “Small talk was a good thing to learn about as part of the Work Ready programme.”

• INZ replacing physical visa labels with eVisas

  INZ’s Assistant General Manager Peter Elms says while eVisas are currently issued to all visa applicants who use online channels, this is now extended to include paper-based applications.  

  “INZ has been issuing eVisas since 2016, and nearly half of all visas currently issued are label-less. This means education providers should expect to see more eVisas,” says Peter.

  “Successful applicants will receive an approval letter with the visa details via email which they should print and keep with their passport. Other than the letter, education providers and employers can verify visa details via INZ’s VisaView online system.

  “On the rare occasion that an applicant does not have an email address, arrangements can be made to post the decision letter.”

  Peter adds that while there is no need to have a physical visa label in a passport, INZ recognises that some individuals may prefer to have one. A label can be obtained by request by filling in an application form and a fee of $110.

  INZ advises that students using Provider Direct (an on-campus system run between the education provider and INZ) will continue to receive labels. INZ will review this over the next year.

  For more information on eVisas, click here.

• Sign up for ENZ's market intelligence webinars

  These free interactive sessions will provide New Zealand education providers with useful information for some of New Zealand’s key markets, including market trends and intelligence, tips for converting students for your organisation, and a Q&A session with ENZ’s in-market teams.

  The webinars would be useful for anyone who is recruiting or planning to recruit from these markets.

  Register for this webinar here

  • Indonesia and the Philippines– 25 July, 2pm NZST

  Register for this webinar here

  • Viet Nam – 2 August, 3pm NZST

  Register for this webinar here

  Please note: the webinars are only open to New Zealand education providers.

• ENZ Facebook group connects international students

  The ENZ social media team has created #MyStudyinNZ Journey, a Facebook group for international students across New Zealand to connect, share upcoming events and meetups, ask questions and offer advice.

  ENZ Director of Student Experience, Hayley Shields, says the group is a space for international students to support one another while also offering ENZ valuable learnings about the types of information they need. Plans are in place for a similar group on WeChat to be launched later in the year.

  “This idea has come out of our student experience research where students told us they value the advice of other students. Facebook communities provide an easy forum for our international students to connect.” 

  To ensure the Facebook group is entirely student-focussed, ENZ has recruited a group of domestic and international students to act as moderators. They will ensure students get the information they need while maintaining the group atmosphere as a safe and positive space.

  One of the Facebook moderators, Pritchard Mukuka, says, “For me, this group means bringing home, security and comfort to fellow international students to make their study and stay as pleasant as possible.”

  How education providers can get involved

  Please share the Facebook group details with your international students and encourage them to join up.

  If you would like to share information about events taking place at your institution with the group, please email ENZ International Social Engagement Manager, Olivia Silverwood, on olivia.silverwood@enz.govt.nz