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New Zealand Story launched
An initiative to help Kiwi organisations gain competitive advantage by building a strong, consistent profile for New Zealand in international markets.
The New Zealand Story - which you can watch online here - was produced to broaden the perception of New Zealand internationally, beyond the scenic beauty of the country to include attributes like our innovation and resourcefulness, our unique Māori culture, our integrity and our welcoming, friendly approach.
Education is a strong part of the story, particularly in its third chapter ‘Our Open Minds’, which illustrates New Zealanders ingenuity and problem-solving skills by sharing examples from tutorials, research labs and small-to-medium businesses around the country.
The New Zealand Story reflects attributes and values shaped by New Zealand’s place in the world, and highlights the welcoming nature, integrity and resourcefulness of New Zealanders.
It was developed by Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand, in close consultation with public and private sector stakeholders including those working in international education.
Read the full media release here or visit www.newzealand.com.
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Education story
What are the experiences of New Zealand education you wish others could immediately see and understand?
To help share the story of what makes New Zealand unique, Education New Zealand has developed the New Zealand Education Brand Story.
Launched tonight at the New Zealand International Education Conference 2013 in Christchurch by the Minister for Tertiary Education, Skills and Employment, Steven Joyce, the New Zealand Education Brand Story is a suite of resources you can use to share the distinctive benefits of New Zealand education in an emotionally engaging and inspiring way.
The central messages – all focused around the concept of ‘new’ and being open to the new – are articulated in a captivating two-minute video and associated marketing resources including photographs, logos, branded templates and presentations that you can use when marketing your institution, business, region or the country as a whole.
The idea behind developing these marketing resources is that by first building awareness of New Zealand education internationally – who we are, what we stand for and what we offer as a country – it will pave the way for you to introduce your school, university, business or institution and its distinctive strengths in more detail.
You can access these resources through a new marketing toolkit – The Brand Lab.
Register online now, at no cost, to have access to these resources which include:
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A photo library – including hundreds of images specific to education in New Zealand
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The New Zealand Education Brand Story video – helping you tell the New Zealand Education Brand Story in an expressive and engaging way
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Web banners, online ads and social media posts – content you can readily use on the many digital platforms available across the world
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Event signage, brochures and publications – branded resources and content to boost your marketing efforts
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Branded templates – put your information in to our branded templates, clearly identifying them as part of the wider ‘ThinkNew’ brand family
We encourage you to sign up to our International Education Newsletter to receive updates about new materials as they are added to The Brand Lab over time.
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South Korea & Japan label-less visas
The visa is recorded electronically in INZ’s system, and the visa holder will not have a visa label in their passport.
Visa holders will be notified about their visa approval by email from INZ. This notification will contain details about their visa, including the travel and other conditions of the visa.
The change comes into effect in Japan for applications submitted on and after 11 November and in South Korea from 25 November 2013.
Label-less visa holders will be advised to carry their notification when they travel and when they enrol with an educational institute.
More information is available online – for Japan visit here and for Korea visit here.
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ENZ welcomes new Business Development Manager
He will work with private training establishments in Auckland and throughout New Zealand.
Henry, who most recently worked for New Zealand Trade and Enterprise in brand management and international marketing roles, will be based in Auckland.
A graduate of Otago University in New Zealand, Henry studied Tourism Marketing and spent a number of years working offshore in business roles based in Japan, the United Kingdom and the Netherlands. Since returning to New Zealand in 2003, Henry has delivered marketing strategies and campaigns for brands in New Zealand including Air New Zealand Holidays and Westpac New Zealand.
“I’m delighted to welcome Henry to the team,” says General Manager Business Development Clive Jones.
“His passion and purpose lies in helping New Zealand organisations win on the world stage, and I’m confident this enthusiasm and energy will make a real difference to one of the most important sectors in New Zealand’s international education industry.”
Henry begins his role on 18 November.
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Student works on display
Titled ‘Creative & Technical: Thai students & New Zealand’, the exhibition was curated by ENZ and showcases New Zealand’s study options in creative and technical disciplines through 18 pieces of student work.
The exhibition, which was opened by the Rt Hon Prime Minister John Key as part of a programme of activities to further strengthen New Zealand’s relationship with Thailand, runs at the Thai Creative Design Centre (TCDC) on the sixth floor of Emporium mall until 25 November.
Mr Izak Human, Regional Director Southeast Asia, says: “Many of the works display aspects of both Thai and New Zealand culture and, reading the exhibition testimonials, it is clear that coming to New Zealand has had a significant impact on these students.”
Each year, around 3,000 Thai students study in New Zealand in primary, secondary and tertiary education. The exhibition includes works from students studying at a range of levels in New Zealand from universities to institutes of technology and polytechnics, and private training establishments.
Its opening was attended by distinguished guests, New Zealand educated alumni, representatives of New Zealand institutions and Thai media.
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Cultivating Intercultural Capability
Intercultural capability was identified by the sector as a need to support growth in international education, and the University of Otago, with the support of Education New Zealand (ENZ) and Otago Polytechnic, invited experienced practitioner Taruni Falconer of Intercultural Dynamics Pty to develop and deliver a programme.
The programme comprised two workshops – one for graduating international students looking to improve their understanding of New Zealand culture with a view to enhancing their social lives and job prospects in New Zealand; and the other was for teachers and staff involved in international education at the tertiary and school level in Dunedin.
The workshops were well-received and considered to be of real value. Participants in the teachers’ workshop said they found the session “practical, down to earth and highly relevant” and appreciated how simply the ideas could be implemented. The workshop highlighted the importance of cultural self-awareness, with one participant commenting, “We focus so much on analysing and understanding the culture of our students, but often in isolation to the impact our own culture brings to the interaction.”
Taruni explains her methodology – called Cultural Detective approach – in this way; “When it comes to cultural competence, there are some big gaps between knowing about, knowing how to, and actually developing and applying the skills to manage ourselves in real situations. One of the consistent comments I hear from clients is that, through the workshops and coaching, they develop ‘muscle memory’ to respond to real situations in their work and in life. So, it’s about translating knowledge into behaviour and acquiring the habits that make us good at it. We benefit and so do our organisations and the people we serve.”
ENZ was pleased to co-fund this workshop as an initial pilot and is considering running further workshops of this nature as part of its professional development seminar programme.
If you are interested in finding out more, please contact Adele Bryant at adele.bryant@enz.govt.nz or on 04 830 0810.
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Introducing Lisa Futschek
Lisa joined ENZ on secondment from the Ministry of Foreign Affairs and Trade (MFAT) in August, and has been acting in this role since then.
“Lisa quickly became a very credible candidate for the permanent position, and we’re thrilled with her appointment. ENZ has already benefited from her considerable skill and experience, demonstrated in her involvement in the Minister Joyce visit to Japan and Korea in September and ENZ Chair Charles Finny’s recent delegation to Latin America,” remarked Peter Bull, ENZ’s General Manager, International.
An 18 year career with MFAT saw Lisa in roles as varied as that of specialist in multilateral negotiations (trade, environment, United Nations issues); campaign manager for Sir Kenneth Keith’s International Court of Justice candidacy; and the Ministry’s Strategic Policy Adviser.
Lisa recently returned from being Deputy Head of Mission at the New Zealand Embassy in Berlin, and was previously posted to Santiago, Chile. Prior to MFAT, Lisa cut her teeth on New Zealand politics with four years working for Parliamentary Services.
Graduating from of the University of Otago with First Class Honours degrees in English and Music, Lisa went on to complete a Postgraduate Diploma in Broadcast Communications at the University of Auckland.
Lisa is the mother of two primary school aged children.
“I am delighted to have joined ENZ at an exciting time for the sector. I look forward to putting my full energies into supporting the industry to grow the international education business in my key markets of focus,” says Lisa.
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Korea signings mark progress
This is an important step in the Government’s on-going engagement with Korean education authorities to increase the acceptance of New Zealand senior secondary qualifications, and as a result, raise the awareness and desirability of New Zealand education for Korean international students.
The two Korean agencies, the Korea Institute for Curriculum and Evaluation and the National Institute for Lifelong Education , are key organisations responsible for developing Korea’s national secondary curriculum and assessment and promotion of lifelong education.
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India strategy available
ENZ’s India Strategy 2013-2014 provides the New Zealand education sector with an overview of ENZ’s approach to the India market – one that is aimed at raising New Zealand’s profile as a study destination and increasing the number of introductions that result in new business for New Zealand institutions. The strategy captures ENZ’s primary activities in India under three key strands – marketing initiatives, government relations, and business development.
The strategy follows on the from the ENZ India Plan that went through a consultation process with the New Zealand education sector and NZ Inc partners last year. While the India Plan provides useful background information on the Indian education sector and opportunities in the market, the strategy clearly outlines the areas of focus and activities that ENZ will be leading and supporting from now through 2014. ENZ will continue to work with the New Zealand education sector and NZ Inc partners to refine our approach in the market to ensure the best opportunities are supported and realised.
The strategy also provides a snapshot of information about the market, a calendar of events, and contact details for the ENZ South Asia team.
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New resource on the Brand Lab
"Peking University’s New Zealand Centre (which involves several of our universities and government agencies) runs this undergraduate course which students take to earn foreign language credits (and because of their interest in New Zealand, of course). Enrolments have grown year-on-year, with 75 students now taking this class.
In the past, I have delivered a more academic lecture on New Zealand’s education system, including on policies and reform. And in the past, this has been met with glazed eyes. So in a break with tradition I decided to make the session more interactive and incorporate some of the tools we now have at our disposal. I gave an informal “why study in New Zealand” presentation, then moved on to showing the New Zealand Story and New Zealand Education Story.
We then broke into small groups (just like we do in New Zealand classrooms and tutorials), and students worked on the task I had set: to discuss and agree on “what three words best exemplify what is ‘special’ about New Zealand education.”
And I was blown away by the responses. Each group came up to write its words on the blackboard, and common themes included innovation, openness, diversity, inspiring, and opportunity. Our messaging is clearly resonating.
After then watching some of ENZ’s Gibson Group-produced Dragons in a Distant Land alumni episode (and remembering far too late that I have a cameo in it), I asked each group to explain its three words. And again – I was blown away. The willingness of these students to contribute their thoughts and to ask questions – in English, in public - with a second member from one group even volunteering additional thoughts – really impressed me. The course coordinators were also very pleasantly surprised.
As products of New Zealand’s education system, volunteering our thoughts, asking questions and speaking in public come naturally to us. This isn’t so in every education system.
Almost best of all, the course was that day being audited by a very senior Peking University Professor. She stood up at the end and said, “I did my PhD in economics at the University of Chicago. After today, I want my grandchild to go and study in NZ”.
I always give the class my email address, and as of right now have received five enquiries from these students at China’s top-ranked university. I have also had to courier additional blocks of Whittaker’s chocolate. Each of the nine groups deserved a prize.
A Chinese subtitled version of the New Zealand Education Story is now available on the Brand Lab, so I encourage you to use this when next in China or hosting Chinese visitors.”
