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• ENZ to increase investment in South East Asia

  General Manager International Peter Bull says New Zealand’s historic ties with the ASEAN region leave New Zealand well placed to grow and deepen its education activities as its nations develop and prosper at rapid pace. 
  “Recent fairs, events and several other business development initiatives in South East Asia have been very successful, with many leads for New Zealand’s institutions and business in progress. We want to build on this momentum by investing in more highly skilled and capable locally-based employees to support the fantastic team there already.”

  Previously managed as two regions by South Asia Regional Director Ziena Jalil and South East Asia Regional Director Izak Human, the new regional structure will take effect from 30 June and be led by Ziena Jalil, based in Delhi.

  Izak Human, who is based in Kuala Lumpur, will assist with the transition until September 30.  All the staff in ENZ’s offices in Delhi, Mumbai, Jakarta, Kuala Lumpur, Bangkok and Ho Chi Minh City will remain in their current positions.

  “I thank both Regional Directors for their significant contributions to our industry to date. Izak has supported, advised and helped to develop New Zealand’s international education activity in South East Asia for the last four years, and Ziena has played a major role in turning New Zealand’s second largest source of students, India, into our fastest growing market.”

  “I look forward to the opportunities ahead for ENZ’s newest region, but I also ask for your patience and support during this time of transition.”

  The location and role descriptions for the new South East Asia positions are still being determined and further updates will be provided in future issues of International Education News.

• New Zealand - the most exciting place to learn a new language

  The two agencies have joined forces to attract young Japanese to New Zealand with the offer of up to $300 worth of adventure activities.

  Every student who enrols with one of the 22 English Language Schools (who are all part of the English New Zealand group) taking part in the campaign will get to experience some of the best adventures New Zealand has to offer. Activities range from a bungy jump in Queenstown to a jet boat ride on Auckland’s magnificent harbour. 

  The campaign will run through to June.

  Tourism New Zealand’s Chief Executive Kevin Bowler says international students contribute significant tourism dollars to the country by travelling during their study, and hosting their friends and family. “The education market is a significant one, so it makes perfect sense for us to combine our efforts, and leverage the combined strength of the New Zealand brand as both an education and tourism destination, to convert more students to travel and study here.”

  Grant McPherson, Chief Executive, Education New Zealand says this campaign is a great example of the education-tourism opportunities which exist in New Zealand.

  “Tourism New Zealand’s flagship campaign 100% Pure New Zealand tells the story of this country's unparalleled combination of landscapes, people and activities.

  “New Zealand is one of the highest quality English language education destinations in the world but it is our setting which really makes us stand out from the crowd so it makes a lot of sense for the two agencies to join forces on a marketing campaign. I am excited to see the results.”

  The campaign challenges Japanese students already thinking about studying in New Zealand to take the next step and convert their general interest into actual enrolment.   

  Japan is currently New Zealand’s fourth largest source country for international students but there is potential to grow this market further.

   The Japanese government has an increased focus on international education and improving English language skills in the lead up to hosting the 2019 Rugby World Cup and the 2020 Summer Olympics. ENZ is looking to capitalise on this opportunity.

   Education New Zealand (ENZ), the government agency responsible for marketing international education is working on realising that opportunity. 

  Visit the campaign website

• New Interactive Events Calendar

  • filter your search by date range, sector, countries of interest, event type and registration status

  • download the events calendar two ways - by printing to a PDF or exporting to an Excel spreadsheet

  • personalise the calendar by adding your own meetings as part of the wider schedule when downloading the Excel spreadsheet

  • quickly spot new events added to the calendar when it is updated monthly

  • search for events that are organised and run in New Zealand, such as professional development workshops – just select New Zealand as your country of interest when you are in the calendar.

  Click on the 'Events' tab

  

   

  Or click 'About events' and then ''click here.'

  

• Generation Study Abroad

  Students can now apply for a US$2,000 travel award to help with flights to New Zealand and US$500 towards study at a university or participating institute of technology or polytechnic.

  Currently fewer than 10 percent of all US college students study abroad at some point in their academic career. Generation Study Abroad is a new initiative by the Institute of International Education to double the number of American students who study abroad by the end of the decade.

  “New Zealand is already in the top 20 destinations for US students studying abroad, so partnering with Generation Study Abroad should provide a boost to the number of American students coming here,” says Amy Rutherford, International Market Manager for North America at Education New Zealand. “Each of the eight New Zealand universities and a number of institutes of technology have provided funding for the Study Abroad Excellence Awards which were announced at the NAFSA annual conference and expo in San Diego, California this week.”

  In 2012 there were 1,965 US students enrolled in New Zealand institutions, the majority at universities on one semester programmes. American students make up around two percent of the total number of international students studying in New Zealand. Almost 250 US colleges and universities of all types and sizes from 46 states have joined Generation Study Abroad today. New Zealand is one of ten countries to commit to a government partnership with the Institute of International Education.

• Thai travel advisory

  On 22 May 2014, the Royal Thai Army announced that the military had taken control of the government of Thailand. Some travel insurance policies may exclude cover during a coup d'etat and some cover provided under travel insurance policies may be invalid.

  The Ministry of Foreign Affairs and Trade website, Safe Travel, provides the latest advisories on travel to Thailand.

  Education New Zealand is closely monitoring the situation in Thailand and will advise providers intending to participate in the New Zealand Education Fair on 20 September no later than 27 June whether this event will proceed.  

  Thailand is an important market for New Zealand, so we are also considering investing additional resources in digital channels to keep building awareness of New Zealand and support ENZ’s in-country Market Development Manager Nan Lertrasameewong.

  This includes increasing investment in search engine marketing and building our Facebook activity.

  If the planned event in September does not go ahead, Education New Zealand will also investigate running a virtual fair in Thailand and running a Thailand-specific campaign that directs enquiries to local agents.

  Nan has been working with many providers over the last few months to build relationships with education authorities and agents outside of Bangkok. We are seeing the results of that in the form of increased student numbers from Thailand to New Zealand, which grew 6 per cent in 2013. It is important to keep these relationships going through this time of uncertainty.  

  We encourage New Zealand providers to stay in touch with their Thai agents to maintain relationships.

• Science without Borders brings Brazilian students

  This is New Zealand’s first year in the programme, with 62 Brazilian students studying here at the moment and a further 100 due to arrive in July.

  Recognising the importance of SWB and the opportunities it provides for our universities, Education New Zealand’s Ana Azevedo and Latino New Zealand (education agent representing New Zealand universities) took part in an international roadshow to promote the courses available at New Zealand universities.

  Over two weeks in May university representative from Australia, Austria, Canada, France, Germany, Netherlands and Switzerland joined New Zealand on a tour of seven Brazilian cities.

  “We visited eight Brazilian universities and set up education fairs in each where we ran seminars and talked to potential students,” says Ana Azevedo, ENZ’s Market Development Manager.

  The promotion was not limited to the SWB programme and was a great opportunity to highlight New Zealand as a destination for both undergraduate and postgraduate students.

  “Students were most interested in courses in engineering – electrical, civil, production, biochemical and forestry – as well as architecture, design, health studies, computer sciences and environmental studies.

  “Everywhere we went students said they hadn’t considered New Zealand as a destination option before but now they felt they would include New Zealand in their thinking in the future.

  “All the countries involved agreed the roadshow was successful and should happen again next year. A lot of students wanted to talk directly with representatives from New Zealand universities so we need to try and arrange that for next time,” says Ana.

  Universities visited during the SWB road show: 

  • Paulista State University “Julio de Mesquita Filho” in Bauru
  • Federal University of Sao Carlos
  • Federal University of Rio Grande do Sul in Porto Alegre
  • Federal University of Santa Catarina in Florianopolis
  • Fluminense Federal University in Rio da Janeiro
  • Federal University of Minas Gerais in Belo Horizonte
  • Federal University of Pernambuco in Recife
  • Federal University of Ceara in Fortaleza

• Positive trends signal growth

  "While the effects of increasing competition linger, hard work by many across the industry is turning the tide," says ENZ Chief Executive Grant McPherson.

  Overall, there were 97,283 international students enrolled at a New Zealand education provider in 2013 – 1.8 per cent less than in 2012.

  "This figure is the result of a really hard start to 2013, where from January to April numbers were 5 per cent down on 2012.  Growth since then helped offset some of the decline; from May to December student numbers increased by 4 per cent on the same period in 2012."

  "There’s no doubt numbers do vary sector by sector and market by market, but I’m confident we’re at a point where they’re heading in the right direction. As an indicator for this year, total student visas approved from January to March 2014 are up 22 per cent on 2013," says Grant. 

  Highlights from the report include growth in students from China and India, with both countries increasing by 3 per cent on 2012.

  "These are countries where ENZ has made a significant investment. This investment is reflected in increasing awareness of New Zealand education – our brand awareness is trending up in China and India and preference for New Zealand as a study destination is level with Australia. We’re starting to get noticed, although we’re still well behind UK and USA.

  "In Japan, where enrolments grew 7 per cent between 2012 and 2013, we have also seen our consideration levels increase from 33 to 39 per cent."

  In conjunction with the snapshot report, the Government released another report – the Business Growth Agenda Leadership Statement for International Education Progress Update. 

  The report sets out progress, since 2011, in achieving the goals of the Leadership Statement for International Education. It outlines key actions by government, and ongoing work to support the growth of international education.

  "International education is New Zealand’s fifth largest export industry, contributing $2.6 billion to the New Zealand economy annually, and building links of lasting benefit to our communities."

  "As an industry, we are working together in many ways to increase that contribution. For example, with more than 1,200 people now subscribed to The Brand Lab we’re telling a unified education story internationally. This can only strengthen our brand as a country, paving the way for providers to promote the distinctive strengths of your region and institution."

• Growth in EdTech great for NZ exports

  “Some of the major trends are now working in our favour,” says Mr Meade, Head of Strategy for Designworks in Wellington. “We are no longer isolated from new markets and increasingly students and consumers prefer to interact remotely, on their terms. This all presents a great opportunity for market growth.”

  The national EdTech for Export Conference (eT4e 2014) is on in Wellington on 19 and 20 June. It aims to connect the education sector with tech businesses to ensure New Zealand enjoys growth in this sector – now worth $86 billion globally and forecast to grow to $257 billion by 2017 and is organised by Grow Wellington and Education New Zealand. You can still register for the conference at www.edtechforexport.co.nz

  eT4e 2014 will be opened by Hon Steven Joyce, Minister for Tertiary Education, Skills and Employment and feature international speakers including;

  • Jennifer Carolan, head of NewSchools Venture Fund in California

  • Jan Zawadzki, founder of Hapara, a company which has already attracted investment from NewSchools from its work in New Zealand

  • Lee Wilson, the CEO of Wisconsin-based Filament Games

  • Dr Erkki Sutinen, head of the edTech Research Group at the University of Eastern Finland.

  An exciting range of speakers from New Zealand include;

  • Chris Meade, Head of Strategy for Designworks in Wellington

  • Dr Sue Watson, the founding CEO of Summit Education Asia Pacific, a division of the Commonwealth Education Trust

  • Silvia Zuur from Chalkle

  • Chris Bulman from CustardSquare

  • Noeline Anderson, director of digital publishing company Pixelhouse

  • Adrian Sallis from Vital English

  • Maru Nihoniho from Metia Interactive

  • Dave Moskovitz from WebFund.

• International education reports released

  New Zealand International Education Snapshot: 2013 Full Year Report

  This report combines the latest enrolment and student visa data to present a snapshot of the international education industry for 2013 and trends seen so far in 2014.

  Download the report here

  The Business Growth Agenda Leadership Statement for International Education – Progress Update

  The Business Growth Agenda Leadership Statement for International Education – Progress Update sets out progress, since 2011, in achieving the goals of the Leadership Statement for International Education, the key actions by government, and ongoing work to support the growth of international education.

  Download the report from the publications webpage

  The Leadership Statement for International Education – Progress Update falls within the ‘Building Export Markets’ input of the Business Growth Agenda. Read more about the Business Growth Agenda on the Ministry of Business, Innovation and Employment’s website

• Joint India New Zealand Research Grants Awarded

  Last month Minister Steven Joyce announced the seven successful recipients of the inaugural New Zealand Higher Education Research Grants, with seven winning proposals selected from over sixty applications.

  From considering the impacts of climate change on ocean acidification to exploring new chemotherapy treatments, all projects will strengthen academic ties with a country that is New Zealand’s second largest source of international students.

  All research proposals have at least one Principal Investigator based in New Zealand and one in India, and the projects clearly indicate the potential for further collaborative research in the future.

  Full list of joint India New Zealand Higher Education Research Grant awardees: 

  • The University of Waikato collaborating with Jamia Millia Islamia university in New Delhi. Joint research project: India at Leisure: Media, culture, and consumption in the new economy.  

  • The University of Auckland collaborating with Anna University in Chennai. Joint research project: Ploy-ethylenedioxythipphene/nitrogen doped grapheme composites for high performance supercapacitor applications.

  • The University of Auckland collaborating with Madurai Kamaraj University in Tamil Nadu. Joint research project: The impacts of climate change induced ocean acidification process of the physiology and calcifying rate of sea urchins between temperate (New Zealand) and tropical (India) species.

  • The University of Otago collaborating with the University of Delhi. Joint research project: Vitamin D and calcium intakes of young Indian children living in the slums of South Delhi.

  • The University of Auckland collaborating with the University of Calcutta. Joint research project: Organmetallic 2- pyridinecarbothioamide complexes as potential inhibitors of cyclooxygenases in anticancer chemotherapy.

  • University of Canterbury collaborating with the University of Delhi. Joint research project: Health, labour, migration and the formation of Indian diasporas in the South Pacific, 19-20th centuries.

  • Victoria University of Wellington collaborating with Guru Nanak Dev University in Amritsar. Joint research project: Managing India New Zealand institutional challenges for success.