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Telling the whole New Zealand story
We want to see the benefits of international education spread across all regions and sectors, so ENZ has boosted its team to better support international education growth in the regions.
New appointees Sarah Gauthier, Sahinde Pala and Jo Keane join Christchurch-based Business Development Manager, Greg Scott, to ensure ENZ’s Regional Partnership Programme activities are well-supported by a team of highly-experienced international education practitioners.
ENZ’s General Manager Business Development, Clive Jones, says, “I’m excited about starting 2016 with a strong regional team who are committed to helping our regions achieve growth. Greg and the team are passionate regional advocates, who are keen to get stuck in and work with regional providers and agencies to put plans into action.”
Many of you will be familiar with the new Regional Project Managers:
Sahinde Pala has joined ENZ from her role as Marketing Manager at LSI Language Studies International Worldwide. Sahinde is based in Auckland.
Sarah Gauthier moves back to ENZ after her recent work as Export Education Coordinator at Dunedin City Council. Sarah will be based in Wellington.
Jo Keane hops Cook Strait to join our Wellington office from her role as International Market Manager at Nelson Marlborough Institute of Technology. Jo starts on 8 February.
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Happy New Year everyone!
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Check out the new features on studyinnewzealand.com. Find out what these are here and here.
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Remember to take advantage (and encourage agents to take advantage) of the new ‘Apply on Behalf’ service offered by Immigration New Zealand. Encourage students to apply for visas electronically via Immigration ONLINE. Read more about it here.
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Help us promote New Zealand education in our key markets by sending your good news and student stories to media@enz.govt.nz.
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Join us on LinkedIn for news, announcements, updates and ENZ vacancies. LinkedIn is a great place to learn of event updates as they happen.
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Dive in to the Brand Lab for photographs, graphics and the New Zealand Education story video and to refresh your marketing materials.
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Encourage your LOCAL students to apply for the March 2016 round of the Prime Minister’s Scholarships for Asia.
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Save the date for the New Zealand International Education Conference (NZIEC 2016) to be held in Auckland on 18 and 19 August.
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Consider sharing your insights and practices by presenting at NZIEC 2016. The online application form for submitting proposals will open shortly.
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New Brand Ambassador video available
ENZ sat down with Stephen to capture the story of how his New Zealand education shaped his success. Stephen attributes the New Zealand style of learning to his ability to be able to think creatively and problem solve – valuable skills to have when facing the world’s best cricket teams!
We spent time with Stephen at his alma mater, Canterbury University, where he studied to become a teacher, and at Christchurch school, Medbury, where he offered some advice to a Year 7 cricket team. We also filmed his meeting with an Indian student who is completing a PhD in New Zealand, researching cricketers’ shoulder injuries.
ENZ is using the Stephen Fleming video to help tell the New Zealand education story in India via social media and at events, including in presentations to prospective students.
You can watch the video on our YouTube channel. We encourage you, and your agents, to download it for use from The Brand Lab.
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Upcoming events
Event registrations closing Latin America. Registration for events in Brazil, Colombia and Chile close on Wednesday 27 January. Register now.
Event changes
Saudi Arabia: With IECHE 2016 having been cancelled, providers with an interest in this promote market should consider alternative marketing events.
Upcoming events
Indonesia. Karmela is getting ready to welcome our institutions to the ENZ Fairs in Surabaya and Jakarta at the end of the month. With promotions only just beginning, we already have a good number of students registered to attend the fairs.
Saudi Arabia: Education exporters focused on in-market delivery in Saudi Arabia may be interested in attending the Ta’leem 5th International Exhibition and Forum on Education (IEFE) in Riyadh on 12-14 April 2016.
2016 Event Calendar
We have brought together a great line up of onshore and offshore events for you to participate in this year. Check out the 2016 Event Calendar for events in your priority markets.
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Around the world in five: News round-up
- Global: If 2015 was the year of pathways and industry consolidation, The Pie News predicts that 2016 will see our industry dominated by the price of oil, an overhaul of English language products, instant message marketing, the refugee crisis, government changes in both source and destination countries, and innovation in student services.
- Saudi Arabia: Newly appointed Education Minister Ahmed Al-Issa spoke to Arab News about his priorities for the education system and changes to the outbound scholarship scheme. An announcement on scholarship allocations is expected soon.
- China: Chinese students are heading overseas for education at younger ages; Jinghua reports that the proportion of students going abroad for high school has increased from 17 to 27 percent in recent years, in contrast to a decrease from 61 to 44 percent heading overseas after completing high school. Meanwhile, approvals for pathway programmes to Western universities are being curtailed according to Times Higher Education.
- United States: ICEF Monitor reports on recent surveys which compared the perceptions between U.S. students and admission officers as to which communications channels are the most effective for reaching and engaging prospective students. The results may surprise.
- Brazil: The Pie News reports on concerns a proposed tax may have on the outbound study abroad market. Students may need to pay tax on tuition to foreign institutions.
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Immigration reminder: Pathway Visa Pilot
Invitations to take part in the pilot were issued to those institutions that have a student visa application approval rate of 90 percent or higher for the 2014/15 financial year.
More detailed information about the pathway visa and the list of providers who have, as at 22 December 2015, signed up to take part, can be found on the Immigration New Zealand website here. The list will be updated on 1 February.
Pathway student visas will allow international students to undertake a progression of up to three consecutive programmes of study with qualifying education providers on a single visa. For example, this may involve three consecutive years at secondary school or an English language course followed by foundation study and then a degree programme.
The 18 month pilot period, which began on 7 December, will enable INZ to evaluate pilot outcomes, such as student transition rates from the first to the second programme of study and how well the arrangements between education providers are working.
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Qualification comparability with Malaysia
Projects such as these help increase New Zealand’s attractiveness as a study destination by reducing the barriers to employment for students returning home after graduating, and supporting the two-way flow of skilled professionals. Find out more here.
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Saudi event changes
The 2016 International Exhibition and Conference on Education (IECHE) – traditionally the key recruitment event for the year – has been cancelled by the organisers.
To ensure New Zealand continues to be promoted as an education destination to prospective students in 2016, ENZ is considering participating in IGEC’s upcoming International Educational Expertise Forum (IEEF) events in Jeddah and Riyadh on 24 - 27 April 2016.
These events are expected to attract industry participants from Australia, the United States, the United Kingdom, Ireland, Canada, Turkey and South Africa, as well as New Zealand.
The IEEF events have received approval from the Saudi Ministry of Education and organisers are able to issue invitations for visas.
To coincide with the IEEF events, ENZ will host an Agent Seminar at the New Zealand Embassy in Riyadh, and will support in-market networking with key scholarship sponsors.
IEEF event registration
Registration for IEEF is made by emailing the registration form directly to the organisers. The form is available on the Saudi events page, accessed via ENZ’s Event Calendar.
ENZ’s Agent Seminar registration
Registration for the Agent Seminar can also be done via ENZ’s Event Calendar.
Please email questions to middleeast@enz.govt.nz.
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Saudi event for education exporters
Ta’leem 2016 is a Ministry of Education-sponsored event focused on connecting providers of goods and services solutions to Saudi education buyers. Alongside an exhibition hall is a forum on education. This year’s theme for the event is Investment in Education.
The event offers providers an opportunity to gain insight into the opportunities available in Saudi Arabia’s education sector, as well as meet potential buyers and distributors of products and services.
Several New Zealand organisations are already committed to attend Ta’leem. You can find out more at www.iefe.sa
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NZ universities seek closer ties with Latin America
The visit built on the universities delegation which accompanied Minister Joyce on his visit to the region in April this year.
The clear takeaway from the visit was that Colombian, Brazilian and Chilean universities are very open to establishing agreements and developing joint activities with New Zealand counterparts. Specific projects discussed were student and academic mobility (in both directions), organisation of workshops with researchers, double degree programmes, partnerships to fund sandwich or full PhDs and regular webinars to provide specific information on NZ education offerings.
Meetings with agents, particularly in Brazil and Colombia, revealed an increase in the number of enquiries on tertiary education options. Agents provided very positive feedback on NZ post-study and pathway visas making NZ more attractive for tertiary education students. However, initiatives such as the EU Schengen States announcing visa free access to Colombian students from 1 December 2015 are likely to have an impact on the numbers continuing to choose New Zealand.
Javiera Visedo, ENZ Market Development Manager, ordinarily based in Santiago, is currently on a six month secondment in Bogota. Lisa Futschek, ENZ Regional Director for the Americas, Japan and Korea, says “We are keen to explore first-hand the market potential in Colombia. Indications are very positive that this is a growth market for us. But we need to significantly raise NZ’s profile and highlight NZ’s world-class education offerings, and that’s what we’re focusing on at the moment. The opening of a NZ Embassy in Bogota will provide a further springboard from which to continue raising awareness of New Zealand.”
Julia Innocente-Jones, Director Victoria International, says “This visit has reinforced the many very real opportunities for NZ universities in Latin America. Colombia in particular holds exciting potential for us. We have made good in-roads in 2015 in beginning to establish the all-important relationships with our counterparts in-market. We now need to devise a strategic plan to continue developing these relationships in 2016 and beyond.”
In addition to following up on the visit, key touch-points for NZ universities in Latin America in 2016 will be the ENZ March roadshow of marketing events, and LACHEC (Latin America and Caribbean Higher Education Conference) is being hosted in Bogota from 12-14 October. LACHEC organisers are open to hosting a delegation from NZ, including a keynote speaker for the Conference.
For information on specific outcomes to the visit, please contact:
